Shows
Website Agency Secrets#15 Landing Pages 101Driving traffic to your website via paid advertising may seem like a waste IF you are sending that traffic to the wrong page! In this episode we break down the differences between inbound & outbound traffic and describe how to build a landing page that can convert like crazy! 1. How to make sure your landing page will convert your paid traffic.2. How to think about prequalifying traffic.3. My top 3 psychological copywriting tricks.4. What relationship the AD and the PAGE should have. **Video Version Available On Our Youtube Channel: https://youtu.be/5wJ2Vj...
2021-10-0526 minWebsite Agency Secrets#14 Blogging For SEOYour blog may be the most underutilized aspect of your local business website when it comes to ranking in Google for your target service and area keywords. Supercharge your blog and learn how to: 1. Simplify your content creation and take the hard work out of blogging.2. How to make your blog valuable even if nobody ever reads it3. Simple ad ons to your blog to 10x the value of each post.4. My number 1 blog suggestion for ranking for a new keyword FAST. **Video Version Available On Our Youtube Channel: https://youtu.be...
2021-09-1622 minWebsite Agency Secrets#13 SEO for Local Businesses 101: Understanding What Google Really Wants and How To Rank #1 In Your Town QuicklyIt's easy to beat your competitors in Google's rankings when you understand how Google determines which website's to rank and why. I'll guide you through understanding Google's motivations and how to speak their language to rank #1. In this episode you'll learn: 1. What Google's thinking when they rank a local URL #12. NAPU Consistency and why accuracy of your data matters3. How Google defines a "good user experience" 4. What things you can easily do today to gain a positive reputation with google. **Video Version Available On Our Youtube Channel: https://youtu.be/d-H...
2021-05-1722 minWebsite Agency Secrets#12 Website Traffic 101: Inbound VS Outbound and How Source Impacts Conversion Rates.WHERE your traffic comes from MATTERS! When you learn the source of your traffic you can determine their motivation for visiting your website and likely where they are in their purchasing journey. This allows you to curate your sales copy to EXACTLY what the audience needs to hear to convert. You'll be shocked to find how the majority of your leads are likely coming from the same source... and you can use this knowledge to SCALE your efforts on platforms that bring the most leads! In this episode I discuss inbound vs outbound traffic sources and how t...
2021-05-1120 minWebsite Agency Secrets#11 Copywriting Best Practices For Local Business Websites: How To Write Copy That Converts Like CrazyMany entrepreneurs HATE writing copy... so much so that they will publish their websites with sub-par writing, minimal pages, and even take shortcuts on SEO and content. In this episode I'll break down how you can create a robust website, full of pages, perfectly setup to rank in Google AND convert your visitors into leads WITHOUT spending hours painstakingly writing copy or paying someone $$$$ to do it for you. **Video Version Available On Our Youtube Channel: https://youtu.be/lQ59XAh57O0In this episode I discuss:1. How to get a robot to...
2021-04-0523 minWebsite Agency Secrets#10 Staff Page Optimization: How To Build Trust With Your Website Visitors Through Your About Us PageCreating your "About Us" Page on your website is the BEST opportunity to build trust with your website visitors. Your visitors are wondering 'who is the person who will be helping me?" and if you create a Staff, or Bio page that speaks to this issue you can build MASSIVE trust with your website visitors and create more leads!**Video Version Available On Our Youtube Channel: https://youtu.be/0LmXcB6EvPcIn this episode I discuss:1. Your Staff & Bio page, why it's so influential.2. Why 60%+ Of your Traffic Visit This page3. Owner...
2021-03-1714 minWebsite Agency Secrets#9 Reviews Page OptimizationYour website's reviews page is a top influencer for more leads, longer visits and higher traffic... the issue is that most local business websites either have no reviews page or completely mess it up! **Please NOTE this episode has some visual aid components that you can access via the video version of this episode on our youtube channel: https://youtu.be/kYjZNCLK8TgIn this episode I discuss:1. Your reviews page, why it's so influential.2. How to drive 80% of your traffic to your reviews page.3. The psychology behind why visitors value your r...
2021-02-0515 minWebsite Agency Secrets#8 Calls To Action 101: What To Ask Your Website Visitors To Do And How That Impacts Conversion Rates*Video Version Here: https://youtu.be/YhfSPqQ9s9sA "Call To Action" is the most important influencer for whether a visitor will become a lead. Too many local businesses apply no strategy here and miss out on the majority of new opportunities. Simply put, you can't make the money if you don't ask for the sale! In this episode I discuss:1. What is a call to action and why the majority of websites fail to create the right one.2. Paradox Of Choice: how too many calls to actions reduce overall lead volume fr...
2021-01-1418 minWebsite Agency Secrets#7 Derrek Hofrichter, Transitioning to Entrepreneur, Marketing In Your First Year & The Martial Arts IndustryDerrek Hofrichter is the owner and co-founder of EVKM, one of the nations top Krav Maga and self defense schools in Arizona. Along with his school Derek coaches business owners of all industries in sales systems, operational processes and squeezing every last dime out of your marketing ROI. Derrek enjoys his steady stream of website leads, and shows us some strategies on how you can experience that too. In this episode I discuss:1. Derrek's Grand Opening & His First Year After Becoming An Entrepreneur2. Marketing In Your First Year: What's Easy, What's Not?3. Sal...
2020-12-2821 minWebsite Agency Secrets#6 How To Optimize Your Homepage On Your Local Business WebsiteYour homepage & first fold are the most important part of your website. It's the first thing your visitors see when determining whether they trust your brand. In this episode I discuss:1. Your first fold copy, what is the first message your website should communicate? 2. The psychology of people visiting your website and why the source matters. 3. Call To Actions - how to consolidate for best conversion rates. 4. The power of reviews on Google My Business and how that can influence your website's conversion rate. -------------------------------About Website Agency SecretsI...
2020-10-3017 minWebsite Agency Secrets#5 Josh Leve, COVID-19 & The Fitness Boutique IndustryJosh Leve is the CEO and co-founder of AFS, one of the fastest growing Fitness Entrepreneur organizations. He is one of the best resources to gauge the health of the fitness industry and a strong ally to local fitness business owners. In this episode I discuss:1. Virtual Training vs In-Person in the fitness world. 2. Characteristics of successful fitness entrepreneurs (and really all entrepreneurs) 3. What Websites have to do with all of this! -------------------------------About Website Agency SecretsI built a multimillion dollar website agency that's created & maintained tho...
2020-10-1621 minWebsite Agency Secrets#4 The Top 8 Website Analytics To Track For Local Business (And Why!)Most local business owners don't bother looking at their website analytics because, simply put, it's not helpful! In this episode I break down the 8 best analytics to pay attention to and why. Improving your website's performance starts with knowing your current stats! I also reveal some of my top secrets for A/B testing designs and improving conversion rates. Things like tracking conversion from specific mobile devices, to browsers, even sources! Watch The Video Version Here: https://youtu.be/fbE4N9k1fvUIn this episode I discuss:1...
2020-08-1028 minWebsite Agency Secrets#3 Choosing A URL For Your Local BusinessYour URL can influence the speed in which you rank #1 in Google for your local business keywords. There is a SEO strategy for your URL and this guide will help you decide which URL to use when launching your website or rebranding. Video Version: https://www.youtube.com/watch?v=1BfvRV1dPJY&t=15sIn this episode I discuss: 1. Understanding strategy behind URLs 2. Understanding how Google thinks about your URL3. Keyword URL vs Branded URLWhether you've had a website for years, or are just starting out, this g...
2020-07-2820 minWebsite Agency Secrets#2 Landing Pages VS Websites: Understanding TrafficLocal Business Owners: Do you know the difference between landing pages and websites? These two tools have specific purposes, and mixing them up can be detrimental to your marketing. You must ALIGN your traffic sources with your messaging! With so much techno jargon floating around (and random people trying to sell you things) I'm bringing clarity to what website tools local business owners need, WHY you need it, and more importantly how to use it! Video Version: https://www.youtube.com/watch?v=uFOKnO9DT00In this episode I talk about Landing...
2020-07-2825 minWebsite Agency Secrets#1 Defining The Purpose Of Your WebsiteWebsites for local businesses: How do you know if your website is working well? How do you know if it's accomplishing your marketing goals? By understanding the PURPOSE of your website, you can begin to harness the power of a POSITIVE local community PERCEPTION of your brand... and all the leads and business that comes with it. Video Version: https://www.youtube.com/watch?v=h1RuTfy1qII&t=673sWhat is the purpose of your website?In this video we go over: 1. Defining your message to your...
2020-07-2320 min
Triad Podcast NetworkBreakThrough Business - 97 DisplayOur series with BreakThrough, the business incubator in downtown Winston-Salem, features 97 Display -- an internet marketing company in the Triad that specializes in Martial Arts and Fitness. Timothy Sarazen joins the show to share the story and mission of his company, plus advice for businesses and entrepreneurs... both in the martial arts/fitness industry and beyond. Find them at 97display.comSee omnystudio.com/listener for privacy information.
2017-05-0324 min
Nudge Coach Happy HourEp 6. How To Fix Your Terrible, No Good, Very Bad WebsiteThis week Timothy Sarazen, Director at 97display.com joins us to dive into the real tricks of the trade for effective fitness and wellness websites that rank and capture leads including, [5:00] real examples of how looking at data helps you optimize site rankings and conversions, [10:00] the perception that your website is creating for visitors and potential clients in your community, [17:00] the importance of using the right verbiage to describe yourself and your programs online, [31:00] why you can't try to be all things to all people, [34:00] how digital business strategies complement even fitness and wellness businesses with a local-first focus, [38:00...
2017-01-0300 min