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Tina Harirchian

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Defining NextDefining NextCreating the World’s First Dissolving Mascara with Aer CosmeticsThis one’s for the founders who are building big things with heart, grit, and a clear vision. In this episode, I’m joined by Paige DeAngelo—the founder and inventor behind Aer Cosmetics, the clean beauty brand shaking up the industry with the world’s first dissolving mascara tablet (yes, really). What started with a $22 CVS run turned into a patent-pending, refillable mascara designed to be kind to your lashes and the planet.We get into the real of what it looks like to build a product-first brand from scratch, no fluff, no formulas, just figuring it out i...2025-07-3042 minDefining NextDefining NextThe Brand That Tall Girls Have Been Waiting For with LARSON the BrandIn this episode of Defining Next, host Tina Harirchian with Sand Studio Designs sits down with Camryn Larson, founder of LARSON—a fresh, elevated fashion brand for tall women, born from a college capstone project and now on the cusp of a full product launch.At 6 feet tall, Cameron grew up navigating the frustrating gap in fashion for tall bodies. What began as a branding assignment in her advertising class turned into the seed of a bold, purpose-driven business. Armed with vision, hustle, and a deep understanding of what tall women need, Camryn set out to build a...2025-06-1145 minDefining NextDefining NextJust Wellness, no Hype with Indigo TonicsCan natural supplements be both effective and elegant? Michelle says yes—and she’s built a brand to prove it.On this episode of Defining Next, I sit down with Michelle Parra, the founder of Indigo Tonics, a nutraceutical company creating high-quality, science-backed tinctures designed to support focus, sleep, and immunity—without the overwhelm. What began as a personal health transformation became a mission to simplify wellness, elevate natural solutions, and redefine how we think about supplements.Michelle opens up about the mindset shifts, misconceptions, and early experiments that shaped her journey—plus the deeper “why” behin...2025-05-1743 minDefining NextDefining NextBuilding What You Wish Existed with Cozy ClipFrom the notes app to sold-out launches, this is how Elena turned a simple frustration into a viral, waitlisted product.In this episode of Defining Next, I sit down with Elena diStefano, founder of Cozy Clip—the world’s first flexible claw clip. What started as a personal annoyance with traditional clips turned into a three-year journey of prototyping, pitching, and building something entirely new from the ground up.Elena shares how she took her idea from a note in her phone to a first-place win at a university pitch competition, securing $45K in funding, teac...2025-04-1633 minDefining NextDefining NextRewriting the Skincare Narrative with Figgi BeautyFrom human rights to hypersensitive skin — Dr. Jeanne’s journey is anything but ordinary. In this episode, we get into the real story behind Figgi Beauty, the skincare brand redefining what it means to care for sensitive skin and sensitive souls. After being diagnosed with panic disorder, Jean quickly realized that healing had to go deeper than just the surface — and so began a new chapter rooted in science, softness, and soul. We dive into the emotional connection between mental health and skin health, the intentional formulation behind Figgi Beauty's products, and the birth of Figgi Soul — an online course a...2025-03-2446 minDefining NextDefining NextDesigning a lamp That feels like a friend with BuddyIn this conversation, Chevy Chanpaiboonrat shares the journey of creating Buddy, a lighting brand that’s redefining how we experience our spaces with lighting. She discusses the emotional connection behind the design, the importance of community, and the challenges faced as a young entrepreneur. Chevy emphasizes the significance of marketing strategies and the future of the lighting industry, while also celebrating her wins and looking ahead to the product launch.In this episode, here’s what we’ll talk about: 03:03 Emotional Design: Connecting Through Aesthetics06:13 Wellness at the Forefront: The Philoso...2025-03-1131 minDefining NextDefining NextBridging the divide with the hot girl's CFO, InvestrioIn this episode of Defining Next, I sit down with Joyce Medeiros and Laura Texidor, the powerhouse duo behind Investrio—a platform designed to help women entrepreneurs take control of their finances and secure the funding they deserve.We dive into their journey of launching Investrio, the challenges they’ve faced as fintech founders, and why they decided to pivot their focus toward solopreneurs. We’re talking about the gaps in financial access, the real struggles women founders face when securing funding, and how Investrio is bridging the divide.Joyce and Laura share what it takes...2025-03-0442 minDefining NextDefining NextReinventing the way energy feels with Drink BennyOn today’s episode, I’ll get to chat with Paige and Julie the co-founders and co-CEOs of Benny, the energy brand reinventing the way energy feels. After transforming their mental and physical "rock bottoms" with major lifestyle changes, including cutting the excessive caffeine and incorporating superfoods like adaptogens and nootropics, Julie and Paige knew they needed to share these ingredients with the world. Since launching a little over a year ago, Benny has landed on 500+ shelves across North America, with features in Forbes, Inc Magazine, Food + Wine, and more. We'll discuss their personal experience...2025-02-2447 minDefining NextDefining NextChanging the Way We Talk with Off the Record Card GameWhat happens when you realize the conversations we have daily barely scratch the surface?Kate Terentieva, the founder of Off the Record, set out to change that.In this episode, I sit down with Kate to talk about her journey from creative director in the ad world to launching a product that’s all aboutreal connection. Off the Record is more than just a card game—it’s a tool for fostering deeper, more meaningful conversations.We get into:The problem with surface-level conversations (and why we crave more) How the mechanics of Off...2025-02-1245 minDefining NextDefining NextThis Is Defining Next: Why I’m Here & What’s NextWelcome to the very first episode ofDefining Next! In this quick preview, I’m pulling back the curtain on why I started this podcast, whatDefining Nextis all about, and the kinds of conversations you can expect. Think founder stories, creative breakthroughs, and the messy, game-changing moments behind building a brand that leads. If you’re a founder, creative, or just someone who loves a behind-the-scenes look at the brands shaping culture—this is for you.Hit play, and let’s get into it.Music from #Uppbeat (free for Creators!):https://uppbeat...2025-02-1003 minHuman-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth EntrepreneursHuman-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs172 | Finding Your Brand Essence: Merging Cognitive Science and Aesthetics with Tina HarirchianCognitive science meets branding and web design—oh my! Today, we're chatting with Tina Harirchian, a branding & web expert with background in how our brains work.We chat about her journey from cognitive science to branding, how she discovers her client's "brand essence", her own experience with her recent rebrand, plus how she thinks about the user experience when it comes to websites!Hit Play Now To Hear:⭐ Tina's transition from cognitive science to the mind-bending world of branding⭐ How your personality molds your captivating brand identity (essence)⭐...2023-09-1243 minMoss & FriendsMoss & FriendsEp 014 with Our Friend Tina Harirchian of Blush Sands CreativeDuring today's chat with Tina Harirchian of Blush Sands Creative, we talk about how her background in public health and cognitive science has helped her develop processes in design thinking, such as using color theory and human-first thinking when creating brands and products that connect technology with their people. We hope you enjoy the episode and feel free to connect with Tina via email, Instagram, LinkedIn, or visit the Blush Sands Creative Website.2021-10-1422 min