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Showing episodes and shows of
Tina Harirchian
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Defining Next
Creating the World’s First Dissolving Mascara with Aer Cosmetics
This one’s for the founders who are building big things with heart, grit, and a clear vision. In this episode, I’m joined by Paige DeAngelo—the founder and inventor behind Aer Cosmetics, the clean beauty brand shaking up the industry with the world’s first dissolving mascara tablet (yes, really). What started with a $22 CVS run turned into a patent-pending, refillable mascara designed to be kind to your lashes and the planet.We get into the real of what it looks like to build a product-first brand from scratch, no fluff, no formulas, just figuring it out i...
2025-07-30
42 min
Defining Next
The Brand That Tall Girls Have Been Waiting For with LARSON the Brand
In this episode of Defining Next, host Tina Harirchian with Sand Studio Designs sits down with Camryn Larson, founder of LARSON—a fresh, elevated fashion brand for tall women, born from a college capstone project and now on the cusp of a full product launch.At 6 feet tall, Cameron grew up navigating the frustrating gap in fashion for tall bodies. What began as a branding assignment in her advertising class turned into the seed of a bold, purpose-driven business. Armed with vision, hustle, and a deep understanding of what tall women need, Camryn set out to build a...
2025-06-11
45 min
Defining Next
Just Wellness, no Hype with Indigo Tonics
Can natural supplements be both effective and elegant? Michelle says yes—and she’s built a brand to prove it.On this episode of Defining Next, I sit down with Michelle Parra, the founder of Indigo Tonics, a nutraceutical company creating high-quality, science-backed tinctures designed to support focus, sleep, and immunity—without the overwhelm. What began as a personal health transformation became a mission to simplify wellness, elevate natural solutions, and redefine how we think about supplements.Michelle opens up about the mindset shifts, misconceptions, and early experiments that shaped her journey—plus the deeper “why” behin...
2025-05-17
43 min
Defining Next
Building What You Wish Existed with Cozy Clip
From the notes app to sold-out launches, this is how Elena turned a simple frustration into a viral, waitlisted product.In this episode of Defining Next, I sit down with Elena diStefano, founder of Cozy Clip—the world’s first flexible claw clip. What started as a personal annoyance with traditional clips turned into a three-year journey of prototyping, pitching, and building something entirely new from the ground up.Elena shares how she took her idea from a note in her phone to a first-place win at a university pitch competition, securing $45K in funding, teac...
2025-04-16
33 min
Defining Next
Rewriting the Skincare Narrative with Figgi Beauty
From human rights to hypersensitive skin — Dr. Jeanne’s journey is anything but ordinary. In this episode, we get into the real story behind Figgi Beauty, the skincare brand redefining what it means to care for sensitive skin and sensitive souls. After being diagnosed with panic disorder, Jean quickly realized that healing had to go deeper than just the surface — and so began a new chapter rooted in science, softness, and soul. We dive into the emotional connection between mental health and skin health, the intentional formulation behind Figgi Beauty's products, and the birth of Figgi Soul — an online course a...
2025-03-24
46 min
Defining Next
Designing a lamp That feels like a friend with Buddy
In this conversation, Chevy Chanpaiboonrat shares the journey of creating Buddy, a lighting brand that’s redefining how we experience our spaces with lighting. She discusses the emotional connection behind the design, the importance of community, and the challenges faced as a young entrepreneur. Chevy emphasizes the significance of marketing strategies and the future of the lighting industry, while also celebrating her wins and looking ahead to the product launch.In this episode, here’s what we’ll talk about: 03:03 Emotional Design: Connecting Through Aesthetics06:13 Wellness at the Forefront: The Philoso...
2025-03-11
31 min
Defining Next
Bridging the divide with the hot girl's CFO, Investrio
In this episode of Defining Next, I sit down with Joyce Medeiros and Laura Texidor, the powerhouse duo behind Investrio—a platform designed to help women entrepreneurs take control of their finances and secure the funding they deserve.We dive into their journey of launching Investrio, the challenges they’ve faced as fintech founders, and why they decided to pivot their focus toward solopreneurs. We’re talking about the gaps in financial access, the real struggles women founders face when securing funding, and how Investrio is bridging the divide.Joyce and Laura share what it takes...
2025-03-04
42 min
Defining Next
Reinventing the way energy feels with Drink Benny
On today’s episode, I’ll get to chat with Paige and Julie the co-founders and co-CEOs of Benny, the energy brand reinventing the way energy feels. After transforming their mental and physical "rock bottoms" with major lifestyle changes, including cutting the excessive caffeine and incorporating superfoods like adaptogens and nootropics, Julie and Paige knew they needed to share these ingredients with the world. Since launching a little over a year ago, Benny has landed on 500+ shelves across North America, with features in Forbes, Inc Magazine, Food + Wine, and more. We'll discuss their personal experience...
2025-02-24
47 min
Defining Next
Changing the Way We Talk with Off the Record Card Game
What happens when you realize the conversations we have daily barely scratch the surface?Kate Terentieva, the founder of Off the Record, set out to change that.In this episode, I sit down with Kate to talk about her journey from creative director in the ad world to launching a product that’s all aboutreal connection. Off the Record is more than just a card game—it’s a tool for fostering deeper, more meaningful conversations.We get into:The problem with surface-level conversations (and why we crave more) How the mechanics of Off...
2025-02-12
45 min
Defining Next
This Is Defining Next: Why I’m Here & What’s Next
Welcome to the very first episode ofDefining Next! In this quick preview, I’m pulling back the curtain on why I started this podcast, whatDefining Nextis all about, and the kinds of conversations you can expect. Think founder stories, creative breakthroughs, and the messy, game-changing moments behind building a brand that leads. If you’re a founder, creative, or just someone who loves a behind-the-scenes look at the brands shaping culture—this is for you.Hit play, and let’s get into it.Music from #Uppbeat (free for Creators!):https://uppbeat...
2025-02-10
03 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
172 | Finding Your Brand Essence: Merging Cognitive Science and Aesthetics with Tina Harirchian
Cognitive science meets branding and web design—oh my! Today, we're chatting with Tina Harirchian, a branding & web expert with background in how our brains work.We chat about her journey from cognitive science to branding, how she discovers her client's "brand essence", her own experience with her recent rebrand, plus how she thinks about the user experience when it comes to websites!Hit Play Now To Hear:⭐ Tina's transition from cognitive science to the mind-bending world of branding⭐ How your personality molds your captivating brand identity (essence)⭐...
2023-09-12
43 min
Moss & Friends
Ep 014 with Our Friend Tina Harirchian of Blush Sands Creative
During today's chat with Tina Harirchian of Blush Sands Creative, we talk about how her background in public health and cognitive science has helped her develop processes in design thinking, such as using color theory and human-first thinking when creating brands and products that connect technology with their people. We hope you enjoy the episode and feel free to connect with Tina via email, Instagram, LinkedIn, or visit the Blush Sands Creative Website.
2021-10-14
22 min