Shows
Natural Products Marketer PodcastPrivate Label Strategy Creates Customer LoyaltyThe retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not just survive but thrive in this environment? Jake Kivico, representing the third generation of family ownership at Nature's Finest in Phoenix, Arizona, reveals their strategic approach to building customer loyalty despite digital competition. After joining the family business full-time in 2021, Jake quickly realized that competing with Amazon on its terms wasn't viable. Instead, Nature's Finest developed a multi-faceted strategy centered around carefully selected brand partnerships and an innovative approach t...2025-05-2846 min
Soulful SpeakingColoring Outside the Lines: Own Your Sparkle with Tina BSend Lauri a messageWhat happens when a big-hearted farm girl turns Muppet-inspired porch performances into TED Talks and global keynotes?Tina B. joins Lauri for a soulful, sparkly conversation on intuition, presence, and the power of letting your full self be seen. From the fifth-grade teacher who believed in her voice, to a Paris keynote gone sideways (and back again), to 30 days of Facebook Lives in her sweats—Tina shares what it really means to speak from your truth—slides or no slides, fear and all.If you’ve ever dimmed your light...2025-04-2948 minNatural Products Marketer PodcastKids' Supplements That Actually Taste Good: The True Grace StoryA personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targeted supplementation could improve quality of life during cancer treatment. This awakening led Kristina and her husband Brian to eventually launch True Grace, a supplement company built on uncompromising principles.What makes True Grace unique isn't just their commitment to "meaningful ingredients at effective doses," but their remarkable timing—quitting secure jobs to la...2025-04-0245 minNatural Products Marketer PodcastCash Flow Mastery: The Profit First MethodImagine running your natural products business without the constant financial anxiety that plagues so many entrepreneurs. What if cash flow wasn't a mystery, and paying yourself was non-negotiable instead of an afterthought? That's the promise of Profit First, and our guest Ron Saharyan breaks down exactly how this revolutionary system works.According to Ron, co-founder of Profit First Professionals, a staggering 83% of small businesses operate check-to-check, with owners often foregoing their own salaries just to keep the lights on. This creates a destructive cycle where entrepreneurs pour everything into their businesses while getting little in return. The...2025-03-1943 minNatural Products Marketer PodcastEmbracing Imperfection for Business GrowthAre you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure. Through engaging stories and insights from marketing expert Seth Godin, we delve into why embracing imperfection could be the key to unlocking real progress.We explore practical strategies to overcome the paralyzing urge to perfect every detail before taking action. You’ll he...2025-03-0525 minNatural Products Marketer Podcast2025 Natural Product Marketing Retail Trends with Tina and AmandaLooking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditional drinking habits to innovative practices like "dry January" and "dry June," this episode serves up fresh insights into how retailers can tap into these burgeoning trends to captivate consumers and boost sales.Imagine a retail environment that not only attracts customers but also nurtures its employees. We...2025-02-2029 minNatural Products Marketer PodcastMike Michalowicz on Building Engaged Work EnvironmentsDiscover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike, known for his groundbreaking books like "Profit First" and "All In," shares his expertise on compassionate leadership and the art of building unstoppable teams. With a blend of humor and practical advice, Mike introduces a refreshing perspective on proactive management that can enhance peace of mind and boost productivity.We then shift gears to examine the dynamics between corporate America and small businesses, exploring how intimate settings can foster...2025-02-0543 minNatural Products Marketer PodcastClinical Research of Natural Products with Sarah BurdenJoin us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into the significance of proving the efficacy of natural products through human clinical trials, shedding light on how these rigorous tests can win over skeptics and secure credibility within the medical community.We also tackle the complexities of quality control, exploring the meticulous art of clinical research for dietary supplements. Sarah discusses the hurdles of manufacturing placebos for products like greens...2025-01-2231 minNatural Products Marketer PodcastGrowing a Wellness Center with Ed Jones from Nutrition WorldEver wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his meticulous approach to curating high-quality products on his shelves. Discover the unique blend of intuition, social media insights, and rigorous certificates of analysis that Ed employs to ensure only the best make it to his customers. He reveals the importance of transparency, understanding a brand’s ethics, and the critical role of customer feedback in maintaining trust and integrity in the natural products industry.Shifting ge...2025-01-0833 minNatural Products Marketer PodcastMastering Pricing and Promotions with Chase Ballard and Micah CorriganUnlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach and keep your customers coming back for more. We'll explore the common pitfalls of sticking to full MSRP pricing and how this can skew consumer perceptions, making in-store shopping seem more expensive than online giants like Amazon. Learn from other industries' pricing models and gain actionable strategies to refine your pricing tactics and strengthen your market position.Join us as we...2024-12-1847 minNatural Products Marketer PodcastUnveiling Supplement Regulations: Asa's Insights on Compliance and Ethical MarketingUnlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the notion that dietary supplements are unregulated is a myth. Asa's journey from herbal studies in Boulder to advising companies on maintaining compliance provides unique perspectives and invaluable lessons for anyone navigating this complex field.Gain a deeper understanding of the transformative impact of the Dietary Supplement Health and Education Act (DSHEA) and its role in shaping the herbal and dietary supplement...2024-12-0452 minNatural Products Marketer PodcastHarnessing Power as an Independent Natural RetailerDiscover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from an unhealthy lifestyle to a wellness-focused career, highlighting the ethical retail practices he embraced at Nutrition World. Together, we uncover the strategies that independent health food stores can use to specialize and succeed, while maintaining their core principles and ethical standards.Explore innovative ways to...2024-11-201h 07Natural Products Marketer PodcastRoots and Relationships: Renee Southard on Thriving in Natural RetailRenee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace and president of SENPA, Renee shares how her background in education and working with at-risk youth laid the groundwork for her success, emphasizing the pivotal role of independent retail ownership in nurturing community connections and promoting a lifestyle centered around natural living....2024-11-0656 minNatural Products Marketer PodcastTransforming Small-Scale Retail: Alina and Lauren's Journey to Success with Mastel'sUnlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of energy and community spirit. Alina and Lauren reveal their passion for healthy living and community-focused retail, navigating the challenges of business ownership with creativity and determination, especially during the pandemic.Gain valuable insights into the power of social media and community engagement as Alina...2024-10-2348 minNatural Products Marketer PodcastFrom Courtroom to Gut Health: Tina Anderson's Journey and Marketing Strategies for Just Thrive HealthWhat happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting up their e-commerce platform. Discover the pioneering nature of their probiotic strains and the vital support from health food stores that spurred their growth.In our conversation, Tina dives into the intricacies of compliance in marketing health benefits and how her...2024-10-0933 minNatural Products Marketer PodcastBoosting Sales and Satisfaction for Independent Stores with Brenda WatsonDiscover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition, colonics, and herbology, Brenda has transformed countless lives through her brand Renew Life Formulas, emphasizing the critical role of gut health in achieving overall wellness.Hear the heartfelt story behind the creation of Vital Planet Pets, born from personal tragedy and a strong love for...2024-09-2555 min
Legacy - A Mom PodcastWhat's Happening to Your Soul When You Scroll?Does social media have any impact on your life or your legacy? These are questions that Tina and Britt are talking about in the first episode of Season 3. Britt took a fast from social media for the summer and is sharing her experience with you and any differences it made in her parenting and life. Tina and Britt are also giving you some tips on how to use social media in a way that doesn't rob you of life and legacy.
Join Tina and Britt in the Zoom Room, Monday through Friday at 9:00 a.m. ET: https...2024-09-1927 minNatural Products Marketer PodcastUnited for Change: The Impact of DSHEA and the Future of the Natural Products IndustryAfter 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn: Historical InsightsUnderstand the origins and monumental impact of DSHEA from those who lived it.Practical LessonsEquip yourself with actionable strategies from industry veterans on navigating current challenges and fostering collaboration for future success.Future VisionEngage with emerging leaders and visionaries to explore how DSHEA’s lessons can gu...2024-09-181h 29Natural Products Marketer PodcastDisrupting the Natural Products Market: Strategies for Growth and Innovation with Mike MaddockCould the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger companies. Mike dives deep into his extensive experience working with CEOs and C-suites, sharing the common traits of disruptors and the invaluable role of peer groups for entrepreneurs. You'll hear firsthand how learning from others can provide growth strategies to overcome business plateaus.2024-08-2830 minNatural Products Marketer PodcastSecrets to Becoming an Industry Disruptor with Expert InsightsWhat traits turn ordinary entrepreneurs into industry disruptors? On this episode of the Natural Products Marketer Podcast, we get the inside scoop from innovation expert Mike Maddock, who will be speaking at the SOHO event in Orlando. With a career that spans consulting for Fortune 500 companies, Mike shares his firsthand experience on what it takes to break through business plateaus and achieve sustainable growth. From the importance of peer groups and advisory boards to the critical need for rapid experimentation, Mike's stories and advice offer invaluable lessons for anyone aiming to shake up their industry.But it’s...2024-08-2821 minNatural Products Marketer PodcastMost Powerful Marketing Tactics From Season 1 of the Natural Products Marketer GuestsWe've covered one year of interviews with the top marketing and business experts in and out of the Natural Products Industry.From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive. And that's not all! We also have teasers for season 2. We and our audience have questions, so we're finding experts to interview to get an...2024-03-1338 minNatural Products Marketer PodcastMarketing Research: Gather Data or go With Your Hunch With Teri HoffmanIn this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.Connect with us:2024-03-051h 00Natural Products Marketer PodcastMastering Brand Differentiation and Customer Engagement in the Green Market with Seth SpearsOur guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with...2024-02-2853 minNatural Products Marketer PodcastHow to Grow Your Natural Business With Email MarketingWhen every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profound impact your natural products can have on their well-being to stirring excitement for events that connect them with industry mavens, we're divulging all our secrets to make your email strategy a resounding success.Imagine opening your inbox to find a story that...2024-02-2146 minNatural Products Marketer PodcastThe Secret to Attracting Men to Natural Products with Peter MuraneMost natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more. On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs an...2024-02-1448 minNatural Products Marketer Podcast5 Easy Ways to Grow Your Email ListUnlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional. We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the magic of incentives, and even dive into the concept of lifetime customer value—trust us, it's a game-changer.Imagine sending tailored emails that have 'fruit hunters' waiting on the edge of their seats for the latest tropical fruit drop, or pet owners eagerly opening up rec...2024-02-0728 min