Shows
Tea With TobiElevating the 'E' in ESGIn this episode, Tobi chats with Joanne and Jonathan about sustainability in the care sector. They demystify buzzwords like 'net zero' and 'ESG,' emphasising why understanding these terms is crucial. The guests share upcoming sustainability trends, and explore the financial benefits of sustainability, including increased property values and savings. Packed with practical insights, it's a must-listen for care providers aiming to make a positive impact while being sustainable.This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:https://sforce.co/48kVcMTTea...2024-01-0949 min
Tea With TobiThe Ideal Care BusinessIn this episode, Tobi sits down with two giants of the care sector, Professor Martin Green OBE from Care England, and Vic Raynor OBE from the National Care Forum. They discuss the characteristics of an ideal care business, including the benefits of adopting a not-for-profit model. The conversation delves into the public perceptions of care and the importance of innovation in the sector.The guests share their expert insights into trends and successful out of the box ideas they’re seeing, including the role of technology in improving the level of care we can provide. This episode pr...2023-12-0546 min
Tea With TobiCreating A High Performing Sales Team In Social CareIn this episode, Tobi is joined by Lisa Vile from Athena Care Homes, and together they delve into the pivotal role of sales in the social care sector, starting with the initial inquiry. They discuss the importance of understanding the emotional state of potential clients and the need for well-informed responses, as well as best practices to really nail the first follow-up call. Lisa lends her experience to talk about why a cohesive team and positive emotions are so important to the success of a first visit, including tips on how to make the most of that...2023-11-1330 min
Tea With TobiHumanising Digital TechnologyIn this episode, Tobi and James dive into digital transformation in the care sector. They discuss the significance of this shift and its tangible benefits for care providers, covering how current staff can adapt to digital systems, the impact on recruitment, and the overall effects on care businesses, from quality to efficiency.James shares some real-world outcomes, and great insights on how digital transformation can benefit external stakeholders like lenders and investors and explores the future trends in the digital care space, including the role of AI.This episode is sponsored by Salesforce. You can...2023-10-3131 min
Tea With TobiBecoming Acquisition ReadyIn the third episode of the season , Tobi chats with Ben and Jade about the ins and outs of acquiring care businesses, including key discussions surrounding what makes a care business attractive for acquisition and how to prepare for a smooth transition, as well as valuation, earn-out conditions, and employee concerns, along with tips for sellers. The guests share strategies for maximising business value and negotiation best practices, and provide their expert insights, offering practical tips for running a business more efficiently.This episode is sponsored by Salesforce. You can download the state of service report mentioned...2023-10-1754 min
Tea With TobiBest Practices For Healthy FinancesIn this enlightening second episode, Tobi welcomes Derek Breingan from Virgin Money, and Rachael Anstee from Hazelwoods LLP, to discuss the significant impact of disruptive times on the UK care sector. They explore how financial and political disruptions affect the industry and share insights on preparing care providers for securing investments. Between them, Derek and Rachael shed light on successful investment strategies and highlight the importance of proactive financial management.This episode is sponsored by Salesforce. You can download the state of service report mentioned in the episode here:https://sforce.co/48kVcMT...2023-10-0247 min
Tea With TobiRecruiting Overseas: 0-120 Care Staff in 10 monthsIn the Season 5 premiere of "Tea with Tobi," Tobi delves into the world of international recruitment in the care sector with expert guests Ben Patrick, Operations Director at Apex Prime Care, and Aaron Briddon, Managing Director at BMB International. The episode explores hiring care workers from abroad and the practicalities of sponsoring them, while discussing strategies for effective onboarding and ensuring integration. Tobi and his guests examine the long-term benefits of international recruitment for the care sector, with insights on selecting the right agency and a glimpse into how we can positively impact the care sector's future.2023-09-1942 min
Care Home Management magazine's podcastStaff mental health, going digital & effective marketing. Care Home Management podcastThis is a must-listen podcast for care home managers looking for some free advice on how to manage more effectively as we begin a new era post-Covid.Our experts discuss how to be aware of your staff's mental health concerns after a difficult year and how to provide support. They also discuss the need to embrace change and go digital, plus we talk about the importance of marketing to boost occupancy.This is the first in a series of podcasts that help you manage your care home more effectively by saving time and money while...2021-07-2843 min
Tea With TobiProfessor Martin Green, Chief Executive of Care EnglandPROFESSOR MARTIN GREENEpisode Description: On this episode of the podcast, Tobi sits down with the chief executive of CareEngland, Professor Martin Green. Professor Green highlights for Tobi how the focus on protecting the NHS impacted care throughout the pandemic, Tobi asks Professor Green about his difficult personal experience contracting Covid-19, and Martin pinpoints what the sector needs to do in the next ten years. Top Quotes:“The staff are the absolute heroes of this pandemic.” - Professor Green“People who work in care are reticent to acknowled...2021-05-2541 min
Tea With TobiProfessor Ian Philp, CEO of Age Care Technologies & Advisor to WHOPROFESSOR IAN PHILPEpisode Description: On this week’s episode, Tobi is joined by CEO of Age Care Technologies Professor Ian Philp. Along with being a CEO, Ian is a professor in the care of older people and is an advisor to the WHO. In the episode, Ian explains the true needs of older people and why they are so frequently missed, Professor Philp highlights the greatest error the UK government made in the coronavirus response, and Tobi asks what reform the care industry needs in the next ten years. Top Quotes:“R...2021-05-1156 min
Tea With TobiVic Rayner, Chief Executive Officer of the National Care ForumVIC RAYNEREpisode Description: On this week’s episode, Tobi is joined by executive director of the National Care Forum, Vic Rayner. The NCF is a membership organisation for not-for-profit organisations in the care and support sector and, in this episode, Vic tells Tobi about the first time she heard the words Covid-19, they discuss how important technology was in aiding the pandemic response, and Vic explains what the care sector needs to learn from the past year. Top Quotes:“Staff had to be everything for those they cared for.” - Vic Rayne...2021-04-2749 min
Tea With TobiLife on the Frontline: Zuva Chinhori & Jijo JonnyZUVA // JIJO Episode Description: On this special episode of Tea With Tobi, Tobi meets two care workers to learn what life was like for those working on the frontline. First, Tobi spoke to live-in carer and trainer Zuva Chinhori about how the pandemic impacted residents, relatives and live in carers. Then Tobi meets Jijo Jonny, who talks about his experience working in carehomes throughout lockdown, and how his company MeetMyBrian can help during this period. Top Quotes:“In my time, I have never seen carers celebrated. So the clap for carers was n...2021-04-1351 min
Tea With TobiTony Banks, Chairman of Balhousie Care GroupTONY BANKSEpisode Description: This week’s Tea With Tobi, Tobi is joined by the chairmen of Balhousie Care Group, Scotland’s largest independent care provider, Tony Banks. Tony, an army veteran, founded Balhousie in the early 90s and has since grown Balhousie from a single care home to 27. In the show, Tobi asks how Balhousie responded to the pandemic, what Tony’s take on government guidance was, and what he believed were the real obstacles for the care industry going forward. Top Quotes:“We were going to do what was right for...2021-03-3046 min
Tea With TobiSam Monaghan, Chief Executive of Methodist Homes MHASAM MONAGHANEpisode Description: In this week's episode of Tea With Tobi, Tobi is joined by the chief executive of Methodist Homes MHA Sam Monaghan. Sam explains to Tobi the real heartbreaking impact of social distancing in care homes, what kind of sacrifices carers made throughout the past year, and they discuss why the pandemic was a ‘social injustice’.Top Quotes:“You tended to feel that you were doing everything you knew but still it was coming in.” - Sam Monaghan“It’s a systemic ageism: ‘You’ve had your life and som...2021-03-161h 01
Tea With TobiSeason 4 TrailerIn 2019, Tobi Ali Usman launched his podcast, Tea with Tobi. As founder of his own online marketing agency, Smooth Digital, Tobi decided to share his knowledge and passion for marketing and business insight, and he also wanted to spotlight and build the UK care sector - which he saw lacking funding, support, and direction.The show aimed to help care homes, and home care professionals, provide the best care. For Tobi, having these practical minded conversations was key to pushing the sector forward. The show was a huge success for Tobi personally, Smooth Digital.Then Cov...2021-03-1102 min
Care Home PR And Marketing Masterclass PodcastHow To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident. * What your online landing page from an advert should look like by using the correct text, video and images * Why you should convey the USP of your care homes, and show how...2020-10-0826 min
Tea With TobiUsing Video To Promote Your Care Home In A Positive Light Post COVID-19The best way to combat the negativity from the national media surrounding care homes during COVID-19 is to promote positive stories.
On this week's #TeaWithTobi☕️ we are joined by York Woodford-Smith and Adam James to discuss how care homes can use video and local media to reduce the effects of the negative publicity they've been receiving over the past couple of months - at no fault of their own.
We discuss the types of stories that will reduce the concerns of families and give local media journalists the positive care home stories they are calling out...2020-07-2732 min
Tea With TobiHow to Calculate the Value of a Home Care CustomerThe best way to determine what to spend on growing your #homecare business is to know how much each customer is actually worth to you.
However, without having physical assets like #carehomes do, this might not seem like a straightforward process.
That's why on this week's #TeaWithTobi☕️ we've invited back legend in home care growth, Simon Crowther, to explain exactly how you can calculate the value of your home care customers.
Plus, with recent events heightening the demand for home care, Simon shares some pointers for anyone interested in this business. We ask him...2020-06-2434 min
Tea With TobiHow To Improve Your Care Business' Sales and Recruitment ProcessesAt Smooth we're huge advocates for #carehome and #homecare businesses implementing strict processes into their sales and recruitment activities.
Therefore, on this week's #TeaWithTobi☕️ we put Tobi himself under the spotlight to share what an ideal process would look like to get the highest ROI from your marketing campaigns.
Find Tobi here:
team@smooth-digital.co.uk
https://smooth.digital/
https://www.linkedin.com/in/tobialliusman/
Resources mentioned:
Shared Spreadsheet - Google Sheets
CRM - Google Streak, HubSpot
Video Emails - Bonjoro
Special thanks to our seas...2020-06-1017 min
Tea With TobiHome Care Now & In The Future - COVID-19 EditionOn this week's #TeaWithTobi☕️ we speak to Barnet Carers' CEO @Michael Rich about the data from a recent carer survey they conducted during the COVID-19 pandemic.
Mike share's his thoughts on the implications the data will have on #homecare (and #carehome) businesses as well as some of the things his company are doing to combat the issues.
Find Mike here:
https://www.linkedin.com/in/michaeljamesrich/
Resources mentioned:
Barnet Carers' Survey -
https://drive.google.com/file/d/1-9i8W1EWNEgjU_DGMHU_gihFy4cHKFc0/view?usp...2020-05-2626 min
Tea With TobiWhat Should You Include In Your Business Continuity Plan For COVID-19You could never have accounted for an event such as COVID-19 in the business continuity plan of your care home or home care business.
However, now more than ever you need to keep your plan updated in line with the changing situation. Your business continuity plan is key to helping your business come through the crisis and demonstrate compliance in your actions down the line.
Therefore, we're kicking off #TeaWithTobi☕️ Season 3 with care quality and compliance expert Martin Lowthian, who's advice will help ensure your care business, staff and people under your care get through COVI...2020-05-1232 min
Tea With TobiHow to Get An Outstanding Quality Care HomeThe easiest way to market a product or service is to have a good quality product that people want to buy! That's why you want your care home to be rated as highly as possible.
On this week's #TeaWithTobi☕️ we are joined by author and care home quality expert Issac Theophilos who shares his knowledge on how he helps care home owners get to CQC's 'Outstanding' rating.
Find Issac here:
https://www.linkedin.com/in/issactheophilos/
https://outstandingcarehomes.co.uk/
https://twitter.com/ISSACTHEOPHILOS
Resources mentioned:2020-03-1619 min
Tea With TobiHow An Animation Video Could Be A Good Investment For Your Care BusinessOnline video consumption has increased dramatically in recent years, and it's only set to keep increasing!
But do videos really work in the care sector and should you choose an animated video over a live video?
On this week's #TeaWithTobi☕️ we're joined by healthcare video animation artist Kim Emson who shares her views on how video can help your #homecare or #carehome business.
Find Kim here:
https://www.linkedin.com/in/kim-emson-animator/https://kimemsonanimates.com/
Special thanks to our season sponsor everyLIFE Technologies:
everyLIFE Technologies are creators of the PASSs...2020-03-0915 min
Tea With TobiEmbracing Digital Technology In The Care SectorWith technology rapidly changing business and consumer behaviour, the care sector needs to keep up. Change can be scary and technology intimidating but the benefits for savvy home care and care home business owners who embrace innovative technology are endless.
On this week's #TeaWithTobi☕️ we're joined by Tina Farouk from EveryLife Technologies, to dispel some of the myths around care sector tech and understand how care planning technology can help your business. We also discuss the need to embrace change in general within the sector and learn about the need for unity and identity in the sector thro...2020-03-0313 min
Tea With TobiHow To Attract Private Care Clients Using Media & PRAre you using PR to grow and market your care home or home care business? What even is PR exactly?
If you're curious about the answers to those questions then you'll want to watch this episode of #TeaWithTobi☕️ where we hear some golden nuggets from the world of PR. We're joined by the go-to guy for PR in the care sector Adam James, who spent 15 years as a journalist and knows exactly the what, when and how of stories you need to pitch to journalists to be featured in your local media outlets.
...2020-02-2534 min
Tea With TobiHow To Raise The Bar For Your Care BusinessAre you looking to grow your business but don't feel like you're making the progress you'd like to be?
On this week's #TeaWithTobi☕️ Sue Jones joins us to discuss all things business development in the care sector. Sue worked as a business performance manager at Home Instead, in charge of helping 30 franchise owners grow their businesses and ensure they ran as well oiled machines.
Sue shares some unique insights into what great care businesses look like and what you need to keep in mind in order to grow your care business for longevity.
2020-02-1822 min
Tea With TobiHow To Use Content To Market Your Care BusinessWant your care business to appear higher on the organic search results of Google? Want customers to buy into your brand?
Who wouldn't!
On this week's #TeaWithTobi☕️ we discuss everything to do with content marketing for #homecare and #carehome businesses with the masters of SEO in the care sector: Alfie Jones and Heather Murray.
You'll learn what content is, the types of content you should by creating in the care sector, why you should have a Google My Business account for your care business and much much more.
Find...2020-02-1727 min
Tea With TobiThe Secrets To Recruiting And Retaining Care StaffThere's no shortage of media articles declaring a "recruitment crisis" in the UK care sector and predicting a deficit of #carers to meet the needs of an ageing population. However, in our experience care recruitment doesn't need to be as difficult as it's made out to be!
Therefore, on this week's #TeaWithTobi☕️ we have none other than the master of care recruitment Neil Eastwood to discuss tactics to help your #homecare or #carehome business prosper whilst others fall into the crisis!
This isn't your run of the mill appearance from Neil either, as we ask questi...2020-02-0430 min
Tea With TobiWhat Can Care Companies Do To Empower Their Staff?Leadership is key to an outstanding performing care business, but it's not often an area that is actively developed at every level within care businesses.
On this week's #TeaWithTobi☕️ we discuss why a leadership culture is so important in your #carehome or #homecare business and give you some practicle exercises you can do to start empowering your staff and reaping the benefits of a strong leadership culture.
Find Sophie here:
https://judgementindex.co.uk/
https://www.linkedin.com/in/sophiecoulthard/
Resources mentioned
Th...2020-01-2835 min
Tea With TobiHow to grow your home care business - with Simon Crowther (S2 Ep1)We kick off Tea With Tobi☕️ Season 2 with a fantastic episode packed with practical advice from a legend in #homecare business growth: Simon Crowther.
Discover the core elements that allowed Simon to grow his own home care business from one hands-on office with his brother to 7 autonomous offices with almost 500 staff that were bought by a PLC.
Resources mentioned
Built to Sell - John Warrillow
The E-Myth Revisited - Michael E. Gerber
Values Based Recruitment - Skills For Care
Get in touch with Simon a...2020-01-2036 min
Tea With TobiWhat Keywords Generate The Most Leads In The Care Sector?We get asked this question all the time when people find out we specialise in home care and care home digital marketing. Today on #TeaWithTobi we answer it!
2019-11-2204 min
Tea With TobiShould Your Care Business Have Price On Its Website?Are your care home or home care staff spending too much time following up on leads that aren't able to afford your fees? Are you wondering if you should include price on your website to combat this? On this week's #TeaWithTobi we give you some tried and tested strategies to prevent this problem.
2019-11-2204 min
Tea With TobiWhat Can Smooth Digital Do For My Care Business?Watching our videos, do you ever wonder what we actually do and how we might be able to help your care home or home care business?
Well someone asked and today we've answered on this week's #teawithtobi.
2019-11-2204 min
Tea With TobiIs There a Broken Cog in Your Care Business?Are you spending money on marketing your care business only to have it spoiled at the last step because of a broken cog in your organisation?
Tobi explains why poor lead handling practices may be having a detrimental effect on your marketing campaigns.
2019-11-2207 min
Tea With TobiIs Google's Advice Useful Or A Money Making SchemeIs the advice from Google's representatives useful or just a way to get you to spend more money on their platform?
If your home care or care home business is running Google Ads, you'll definitely want to watch this week's #teawithtobi
2019-11-2203 min
Tea With TobiDoes My Care Business Really Need A Blog?Should your care home or home care business have a blog?
Watch the latest #TeaWithTobi and learn exactly why blogging is so powerful and should be a part of every care businesses digital marketing plan.
2019-11-2204 min
Tea With TobiPractical Tips For Using Facebook In The Care SectorThe way you use Facebook differs by sector...so how should Facebook be used in home care and care home businesses? Find out in the latest TeaWithTobi!
2019-11-2205 min
Tea With TobiWhere Should Care Sector Businesses Buy Ads First: Google or Facebook?So you want to buy ads online for your care business, but should you start with Google or Facebook?
Well, the answer varies by industry, so make sure you watch this week's #TeaWithTobi for a care home and home care focused answer.
2019-11-2203 min
Tea With TobiWhy Is My Care Home & Home Care Website Traffic Not Leading To Enquiries?Home care and care home marketing specialist Tobi Alli-Usman shares his tips on increasing website conversions in the care sector. Are you wondering if you should include price on your website to combat this? On this week's #TeaWithTobi we give you some tried and tested strategies to prevent this problem.
2019-11-2203 minCare Home PR And Marketing Masterclass PodcastHow pay-per click marketing can secure more enquiries and accelerate revenue growth for your care homesWant to know what’s working RIGHT NOW for care providers using pay-per-click marketing? In this episode, featuring Tobi Alli Usman, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing using Google and other search engines for care homes and care operators. Why, in all likelihood, you are under-utilising PPC marketing. What’s working RIGHT NOW in the PPC world. For example, imagine a a son or daughter that lives in London, but their parent who needs a care home lives in Birmingham. How can you target that London person who’s looking fo...2019-08-0134 min