Shows
Simplified. By Tobias DahlbergHow To Simplify To Scale Your BusinessThe Process For Simplifying To Scale1. SimplifyMost businesses lose focus on their most impactful activities over time. Adding “more” can allow complexity to creep in, and this is the silent killer of profitability and growth. Complexity leads to mediocrity, and mediocrity will eventually kill a business.Simplifying creates leverage. It’s about two key activities: focus and design.Focus: Identify and prioritize the highest-value activities while eliminating or delegating the rest. This applies to your best customers, offerings, processes, people—everything.Design: Enhance the “best stuff” to make it more usef...2024-12-1618 minSimplified. By Tobias DahlbergWhat 16 Years As An Entrepreneur Has Taught MeIt's been 16 years since I gave up my monthly salary as an employee. And it was a good salary too. But entrepreneurship chose me, and I just tried to resist it. But it came knocking, and I surrendered.In this episode, I share four key meta-level lessons that I have learned from my years in the game.If I had to start all over, I would not negotiate these...I hope you get value from them. You can also watch this as a video on my YouTube channel:https://www.youtube.com/@t...2024-10-2714 min
Norders PodcastHow to Get Brand Strategy Right w/ Tobias DahlbergToday, we’ve got an absolute legend of the branding world joining us – Tobias Dahlberg.Tobias is the founder of Wonder Inc., a branding powerhouse. For the past 12 years, he’s spent building strategies and brands that go way beyond logos and visuals. This guy knows how to turn businesses into brands that stand the test of time.Tobias has worked with some of the biggest names out there – we’re talking Nike, Coca-Cola, Iittala, and Fazer – the list goes on. He’s been at the forefront of over 200 innovation projects that have created new product and service co...2024-10-1939 minSimplified. By Tobias DahlbergHow To Leverage The Exponential Power Of SimplicityIn this episode, I revisit the very core principles of simplicity and how it can provide exponential growth in your business. I share examples of how to get started, from simplifying your client base to your offerings. I explain why and how simplicity works in any business. I also share updates on Original Minds™ the collective.If you are interested, reach out to me at tobias@thesimplecompany.com
For free resources and to check out our offerings, go to thesimplecompany.com2024-05-1212 minSimplified. By Tobias DahlbergThe Power Of PartnershipsGrowing a business is hard enough when you go at it alone. I used to think I needed to build everything myself, and that took so much time while also including risk, money, and other resources.As entrepreneurs, we're conditioned to exploit our own time and resources for profit. But what if there is another way, one that gives you more leverage and a faster path to growth?Partnerships are that path. In this episode I share how you can supercharge your growth and have unlimited leads and resources by tapping into this amazing strategy.2024-04-2416 minSimplified. By Tobias DahlbergHow To Design Your Business For A Better Quality Of LifeWhat is success? What is success for an entrepreneur?Is is money? Is it having an impact? Or...is it having the quality of life you want? For many entrepreneurs, it's all the above.We want it all.But there's a chance you are sacrificing your most precious years without actually living your life... That's what this episode is about. Also check outwww.thesimplecompany.com/mastermind This is where we do wh...2024-01-3014 minSimplified. By Tobias Dahlberg10 Paths To Exponential GrowthIn this episode I share what I would do to help you grow your business exponentially in 2024.I first share the process, then I go through the 10 Paths To Exponential Growth. The great thing about these paths is that they compound. Even the smallest of improvements here and there turn into gigantic results. Here they are:1. Change Your Strategy2. Change Your Business Model3. Create A Better Offering4. Get More Leads5. Convert More Leads Into Sales6. Make More Mo...2024-01-0820 minSimplified. By Tobias DahlbergWhen Strategy Fails: Three Costly MistakesIn this episode, I share three common problems that owners of agencies and consultancies make, and how to overcome them.Having worked with hundreds of entrepreneurs in the consulting and agency space, and having recently revied more than 2000 websites, I know these are problems that the large majority deal with.I hope some of these ideas set you on a path of making better strategic choices for 2024.If you want help with these things, please reach out to me at tobias@thesimplecompany.com
For free resources and to check out o...2023-12-2014 minSimplified. By Tobias DahlbergHow To Pull Off An Eight-Figure ExitIn this episode, I share three levers that you can pull to achieve an exit of more than $10 million dollars, even if your earnings are under $1 million. In fact, these levers work at any level, but in this episode, I show how a company doing $500k in earnings (EBITDA or SDE) could achieve an exit at a 20x multiple in as little as 2-3 years.I'm talking about:ValuationxGrowthxArbitrageIf you want help with planning an exit, selling your company, or if you want to be...2023-09-0715 min
Evolving Your WorkplaceBusiness strategy after success: The Simple Company’s Tobias DahlbergOn this episode of Authentically Successful, Carol Schultz is joined by Tobias Dahlberg, the founder and CEO of The Simple Company. As the title displays, his business works with organizations of many sizes to simplify, refocus, and hone their operations. He calls these companies “maxed-out operators” and aims to transform them into “wealthy business owners.”With over 15 years of experience in strategy, consulting, innovation, and branding, Tobias now focuses on mentoring business owners, who he finds pleasure in helping. We learn about his journey to this point. During the episode, Tobias emphasizes the importance of building...2023-07-2045 minSimplified. By Tobias DahlbergWhat Is Your Magic Number?Do you know your magic number?I mean, do you imagine what amount of money you would need to receive in order for you to exit your business?Or do you think about what your business is worth?And is there a big gap between the two numbers?What if I told you that you are probably operating your business in a way that makes it worth only a fraction of its potential? And what if I offered you to share how you could more than 10x (possibly a lot more...2023-05-3116 minSimplified. By Tobias DahlbergNew Podcast Name. New Country. New Strategy.I am back in a new country in a new year, in a new home, with a new title for the podcast.In this episode, I share some updates, and I share why this is the time to revisit your goals and strategy. Every strategy is off. The question is by how much? Strategy is leverage.I'll be taking on a few 1:1 clients in the coming weeks, if you are interested, email me at:tobias@thesimplecompany.com
For free resources and to check out our offerings, g...2023-01-2509 minSimplified. By Tobias DahlbergHow To Crete Your Game-Plan For 2023In this episode, I share the concept of The Game-Plan which I use for almost anything I do, and that we teach some of clients to use too. What are your plans for 2023? What will you do to make the new year significantly better than 2022?Check out this simple framework, which will make total sense.If you want help with building a simple company that gives you more growth and higher profits, go to www.thesimplecompany.com/meetingEnroll in the Simple Company membership before the new year and g...2022-12-2217 minSimplified. By Tobias DahlbergThe Key To Consistent ResultsWhat does it take to see consistent, predictable results in any area of your life?
I think you know...
In this episode I share two core principles that have influenced our new membership service - The Simple Company®
At the end of the episode, I have included an overview of The Simple Company®.
Hope you enjoy.
Learn more at www.tobias.blog
or book a call
www.thefutureacademy.com/meetingFor free resources and to check out our offerings, go to
thesimplecompany.com2022-11-1218 minSimplified. By Tobias DahlbergBuild Once, Sell Forever.For 15 years of my life, I spent my time building and leading my brand consultancy, and a few other agencies I either founded or owned. In this episode, I talk about what I would have done differently...and how I would have made LEVERAGE the main goal. It took me the first seven years to realize just how inefficient the consulting/agency model actually is. I guess that’s why most people in the consulting and agency industries are driven by the passion to create and serve more than building empires and...2022-10-1312 minSimplified. By Tobias DahlbergThe Simple Company® Is Looking For EntrepreneursIn this special episode, I share what we're building with our new venture, The Simple Company® - and how you can possibly join, if you're interested.
We are on a mission to build the world's most influential company for entrepreneurs and small businesses, focusing on brand and business consulting and coaching. Yup. Nothing less.
We're off to a great start, and we're looking for hungry people who love serving clients, and who have the drive to chase their dreams. We offer both an in-house model, and a franchise model.
You will be earning 30k per month (revenue) within a few w...2022-09-2912 minSimplified. By Tobias DahlbergCause And Effect. Happiness And Misery.In today's episode, I share some timeless wisdom that I learned from some of the great masters of the past (including James Allen). Also sometimes called "The Iron Laws Of The Universe", I am talking about cause and effect. But not only cause and effect in the physical world, but of the causes you set in motion internally, that will later manifest externally.This is not a new idea, nor is it mine. But I think we need to be reminded of it, and to take inventory of what causes we are setting in motion every day...2022-09-1609 minSimplified. By Tobias DahlbergThe No-Brainer OfferWhat makes people buy your offer?What makes them move forward despite their fears, doubt, cost, or other perceived pain?And what can you do to get more people to take action, so you can serve them and give them results?In this episode, I share the concept of the No-Brainer Offer.And more than that, I make you a No-Brainer Offer :)To take me up on it, email me at tobias[@]thefutureacademy.com You can also read about this on my blog (I included a...2022-09-1314 minSimplified. By Tobias DahlbergSimplicity Is The Ultimate LeverageMost business owners lack leverage in their business, meaning that there is a non-existent (or low) multiplier between inputs and outputs. When you sell 30 hours of work, and you have to work for 30 hours, your time multiplier is 1x. Not good. But if you sell a project at $15k and you work 30 hours, you have leverage. Maybe you're amazingly efficient. Or maybe you are a true alchemist, turning your ideas into gold....In fact....that's what business is about. In this episode, I talk about how simplicity creates leverage, like nothing els...2022-09-1110 minSimplified. By Tobias DahlbergThe Global Brand Consulting CollectiveThis is a bit of a special episode, as I share some details about a brand new venture we're building.In other words, this is for you if you want to grow into a world-class brand consultant and make a great living in this industry.We're launching a global brand consulting company, and we're looking for great people to be part of it, as entrepreneurs.Listen in and learn more.You can read more at www.tobias.blog
For free resources and to check out our offerings, go...2022-09-0620 minSimplified. By Tobias DahlbergMake Your Dream RealI created this episode in honor of your entrepreneurial journey.You have a dream. You went for it.The question is, how is it going?Are you making your dream real?Is it happening? Are you on track?James Allen said "The vision that you glorify in your mind, the ideal that you enthrone in your heart, this, you will build your life by. This, you will become".I talk about what this means for us entrepreneurs, and what we can do to live according to this...2022-08-3118 minSimplified. By Tobias DahlbergThe Real Purpose Of Brand ConsultingWhat does a brand consultant do?Why is it such a great profession?And what does it take to succeed in brand consulting?What is the real purpose of brand consulting? And why do most brand consultants play too shallow?In this episode, I answer these questions.On September 19th, we're kicking off the last Certified Brand Consultant™ cohort of the year.If you are curious...and interested...make sure you book a discovery call with us NOW.We have only 20 spots, and 25+ people on the...2022-08-3035 minSimplified. By Tobias DahlbergThe Seven Sins Of Agency Owners And Consulting FirmsIn this episode I talk about the seven most common reasons agency owners (and other professional service firms) struggle to become predictably profitable, and why they often fail to grow.I have sinned myself...I was guilty of doing ALL the mistakes I share as I started my own brand consultancy in 2008.Nowadays, I consult and coach owners and see them making the same mistakes.Just to be clear, you can be successful despite being a sinner (I say that jokingly), but you will make it more difficult than it has to be...2022-08-2626 minSimplified. By Tobias DahlbergYour 90-Year Old Self Wants To Tell You SomethingIn this episode, I share a framing exercise that I use on myself every now and then.It's extremely simple, and it works wonders.I am dedicated to getting you to overcome your limitations and become all you can become, for your benefit, and for the benefit of the world. I imagine a world where more people do what they are supposed to...ridding themselves of the self-imposed bs stories they tell themselves (we all do!).Psst. I just launched a new private blog where I host these podcast episodes, and share articles...2022-08-2510 minSimplified. By Tobias DahlbergHow To Never Run Out Of Original IdeasIn this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel) I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is not easy. But I find that by having a framework for feeding your mind, then cross-pollinating insights and ideas will lead to an infinite amount of ideas, some of which are crap, and some of which are original and useful. ...2022-08-1118 minSimplified. By Tobias DahlbergProfitability - The Lifeblood Of Your Agency BusinessWhy do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one? In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common traps (I've been there....), and three "must" ideas you will have to implement to make your business profitable (and scalable).Hope you enjoy the episode.p.s. contact me at tobias [a...2022-05-2426 minSimplified. By Tobias DahlbergBrand Consulting 2.0Brand consulting needs a serious upgrade.Let's be real.What used to work in "brand-building" does not work as well today.And the majority of the industry fails to make a decent living.I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way...Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.) is simply not enough in a 2022 environment.Let's replace RE-BRANDING (as we know it) with RE-INVENTION.2022-04-0721 minSimplified. By Tobias DahlbergHow To Position Your BrandPositioning is one of the most important ideas in business. More than your brand strategy, your position is the heart of your business strategy. But how do you go about discovering your positioning?In this episode I share the framework I created about 10 years ago and used with hundreds of clients.It's as simple as it can be, and I am confident that it will help you.Dig out a pen and paper, and follow this simple exercise.if you want the tool sent to you, please email us at hello...2022-02-0421 minSimplified. By Tobias DahlbergThe One Thing That Makes Your Business UnstoppableIn this episode, I share the one thing any business needs to become unstoppable.When you ask people what they want the most, they don't usually mention this thing....but all entrepreneurs secretly crave it.I am talking about PREDICTABILITY.When your business is predictable, you don't have to live in a reactive, short-term mode.You can create, innovate and make strategic, long-term decisions that serve your mission and your ultimate dream.In this episode, I share what it takes.To check out more, check out this...2022-01-2814 minSimplified. By Tobias DahlbergHow To Create Permanent ChangeWhy is change so hard?Have you met the 800-pound gorilla?Have you tamed it?Check out this episode where I talk about the PROCESS for PERMANENT CHANGE.Hope you enjoy it.Pls share this with someone who needs to hear this.And don't forget to subscribe, share, and review ;)
For free resources and to check out our offerings, go to thesimplecompany.com2022-01-2018 minSimplified. By Tobias DahlbergHow Brands Create Value And DifferentiationThis is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore. I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value). If you are interested in learning more about brand consulting, go to :www.thefutureacademy.com/certifiedbrandconsultant
For fr...2021-09-1717 minSimplified. By Tobias DahlbergHow To Perform Under PressureHere's a GREAT insight and principle for you if you want to avoid feeling fear while you perform (on stage, video, podcast, or wherever). It's not about strategy, it's not about tactics....it's about something a lot BIGGER than that. Listen in to see what I mean, and I am sure you will agree.
For free resources and to check out our offerings, go to thesimplecompany.com2021-08-0312 minSimplified. By Tobias DahlbergThe Purpose Of EntrepreneurshipLet's get real about the purpose of entrepreneurship. It's not to hustle and suffer, it's not even to build a successful business. In this short episode, I share what I think you will agree is the purpose of it all... If you want to talk about how to achieve entrepreneurial freedom, book a free consultation at:www.thefutureacademy.com/book Free training:www.thefutureacademy.com/training
For free resources and to check out our offerings, go to thesimplecompany.com2021-07-2105 minSimplified. By Tobias DahlbergAmplify What You Love - with K.Lee MarksIn this episode of EXTRAORDINARY, I talk to K-Lee Marks, Founder of The Podcast Farm.Get ready to get inspired by a brilliant man who transformed his life in less than a year, building a business around helping people create and launch podcasts that build their brand, business, and allow them to amplify what they love.I love his slogan...which is...Amplify What You Love.Who does not want that, right?Just check the alignment in his voice...here's a man doing what he loves, and he is crushing it.2021-05-2430 minSimplified. By Tobias DahlbergActivate Your Brand Purpose with Scott Goodson from StrawberryFrogThe other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.Check out his book at:https...2021-05-0349 minSimplified. By Tobias DahlbergThe Biggest Problem With Entrepreneurship (And How To Fix It)Why do about 95% of entrepreneurs fail? Why do only 20% ever make money, and why do the majority lose money as entrepreneurs?In this episode, I will expose the truth...and I think you might feel it in your gut...because most people suffer from this thing called entrepreneurship in one way or the other. Check the full training:www.thefutureacademy.com/simpleco Get help with this right now:www.thefutureacademy.com/book Check out more:www.thefutureacademy.com/growthlab
2021-04-2625 minSimplified. By Tobias DahlbergBuilding An Agency With James CoulsonIn this episode, I talk to James Coulson from the Gold Coast in Australia about his entrepreneurial journey. This recording is the first of a series I call CHANGEMAKERS - Stories Of Creative Entrepreneurship.We talk about mindset, commitment to growth, common mistakes, and how to avoid them...and lots more.If you're curious to learn more, join our free Facebook group at www.facebook.com/groups/tfacommunity
For free resources and to check out our offerings, go to thesimplecompany.com2021-04-1438 minSimplified. By Tobias DahlbergThe Power Of AlignmentLately, I've had many discussions where it turned out that LACK OF ALIGNMENT was the problem.When we feel aligned with who we are and the future we want to create, we tend to feel motivated, inspired, confident, and excited about our lives.And the opposite is also true. When we feel out of alignment, well, our lives don't feel all that exciting. We get stuck; we get anxious, bored, we feel miserable, even depressed.Alignment, it turns out, is a BIG part of what makes us happy and fulfilled, or miserable. 2021-03-1017 minSimplified. By Tobias DahlbergThe Power Of Being Data-Driven In Your BusinessIn this episode, I share some updates about what we are doing at The Future Academy®, and talk about one of my favourite topics, something I neglected for too many years.I am talking about being DATA-DRIVEN in your decision-making, and how that will bring your CLARITY and CERTAINTY, probably the two most important qualities you need right now...am I right?If you want a FREE TOOL to help you become more data-driven, get the TFA BUDGET & TRACKING tool inside our Facebook Group at:https://facebook.com/groups/tfacommunityFind t...2021-01-2917 minSimplified. By Tobias DahlbergHow To Have Your Best Year EverIn this episode, I give you a sneak preview of the live challenge and workshop I will be kicking off soon.I talk about what it takes to start the new year with clarity, confidence, and energy. Welcome to join me for a free three-day workshop to help you create your BEST YEAR EVER in 2021.The Breakthrough Challenge™ kicks off December 28th-30th. Sign up at:www.thefutureacademy.com/breakthroughchallenge
For free resources and to check out our offerings, go to thesimplecompany.com2020-12-1917 minSimplified. By Tobias DahlbergHow To Discover Your ThingThe far majority of people go through life never discovering and pursuing "their thing". Inspired by a conversation I had with a coaching client of mine, in this episode I share a simple framework for finding the thing (your element, direction, profession, position, etc.) you were meant to pursue. If you'd like to discuss your thing with me, and you would like a free consultation, please go to www.thefutureacademy.com/apply Fill in some info, then book a 40-minute coaching session with me. It's free. www.the...2020-12-0420 minSimplified. By Tobias DahlbergHow To Succeed As A Brand ConsultantI've been a brand consultant for almost 15 years, and here I share the FIVE areas I believe you must master in order to be a High-Impact, High-Income Brand Consultant. In the episode, I reference my program Certified Brand Consultant™ - which I believe is the most comprehensive training and coaching program you will find anywhere. The program will give you not only the knowledge and methods you need, you will also work on your own offer, your position, your branding, marketing, and selling. www.thefutureacademy.com/certifiedbrandconsultant
2020-11-2620 min
Amplify What You LoveMindset, business mastery, and how to start anything with Tobias DahlbergIn this episode, I sit down with Tobias Dahlberg, a brand strategist, business consultant, and founder of The Future Academy and The Extraordinary Podcast. We discuss the power of mindset, it's importance on achieving the results we want, and how podcasting is an essential tool in our business arsenal and why starting can sometimes be the hardest part of any project and how to overcome this.Tobias Dahlberg, Founder of The Future Academy®. Tobias work has been published in Wallpaper Magazine, Business Insider, Condé Nast Traveler etc. He is a frequent speaker, facilitator and advisor to companies wh...2020-11-2434 minSimplified. By Tobias DahlbergStrategic Branding Interview with Just BrandingIn this episode, I share an interview I did with Just Creative (Matt Davies and Jacob Cass). These two fine gentlemen (from UK and Australia) are both making a ruckus in the industry, and it was a privilege to be featured. In the interview, I share many of my core principles of strategic brand-building.In the intro, I mention my new program Certified Brand Consultant™ which you can find at:WWW.THEFUTUREACADEMY.COM/CERTIFIEDBRANDCONSULTANT And check out:www.justcreative.com
For free resou...2020-11-1849 minSimplified. By Tobias DahlbergTrainability - The Missing PieceIn this episode, I share a concept called Trainability, which I learned from my physiotherapist and friend. The core concept is simple; you won't reach a higher level before you remove the limitations you have (whether that means your physical or mental limitations or both). Unless you are trainable, any training you do won't help you maximize your potential, and your performance.
For free resources and to check out our offerings, go to thesimplecompany.com2020-11-0311 minSimplified. By Tobias DahlbergThe Fastest Way ForwardWhy do we make it so hard for ourselves to reach our goals?Why do we focus on so many things, instead of taking the fastest route forward?In this episode, I talk about the magic power of focus. If you need help in your business or building your brand, I invite you for a free strategy session with me. Book it here:www.thefutureacademy.com/apply
For free resources and to check out our offerings, go to thesimplecompany.com2020-10-2813 minSimplified. By Tobias DahlbergHow Your Decision-Making Affects Your ProgressI talk to many entrepreneurs around the world every week. Many are brilliantly talented people building really exciting brands and businesses. Maybe you are one of them, or just like them.´Unfortunately, I also sense lots of fear and indecision among entrepreneurs, and that can be a detriment to your success.In this episode, I offer some thoughts on this very important subject...how to start making decisions from a higher place of self, and to make faster, better progress.www.tehfutureacademy.com
For free resources and to check out o...2020-10-0812 min
JUST BrandingS01.E15 - Brand Mastery with Tobias DahlbergGet to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. In this episode, we discuss the value of brand strategy for businesses and how it can be applied to multiple business units and not just marketing, plus exactly how to approach this and embed it in businesses. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. He also explains his background and the super work he is doing at The Future Academy. This episode is not to be missed! S...2020-09-2848 minSimplified. By Tobias DahlbergHow To Craft Your Client OfferMost agencies, consultants, and coaches don't have offers. That's strange in itself...but if you are one of the smart ones, and you want to create one...then look no further.The framework I share here is the same one I use with my high-end clients. You can use this to craft your offer in a way that meets EXACTLY the needs of your ideal client.If you want to take this further and discuss the opportunities to work together on your brand and business, go to www.thefutureacademy.com/apply and let's talk!2020-09-2511 minSimplified. By Tobias DahlbergDealing With Entrepreneurial RiskWhy is it that some entrepreneurs are scared of investing in their own growth? It depends on how one deals with uncertainty, and there are two main ways people do this.in this episode, I share some tough love about entrepreneurship and risk-taking.Need help with building your brand and business?www.thefutureacademy.com/apply
For free resources and to check out our offerings, go to thesimplecompany.com2020-09-1509 minSimplified. By Tobias DahlbergWhy Monthly Goals MatterIf you're only setting yearly, or quarterly goals, you might be missing out on a massive productivity boost. In this episode, I share why...and what has worked for me. For more, check out www.thefutureacademy.com/formula
For free resources and to check out our offerings, go to thesimplecompany.com2020-09-0106 minSimplified. By Tobias DahlbergKnow Thy NumbersMost people operate their business with almost no clarity on their KPI's and numbers. Yes, this might seem like a boring subject, but think of it as your ticket to profitability and growth. In this episode I give a simple example of how focusing on your numbers can give you the clarity, confidence, and ultimately, results you want. www.thefutureacademy.com/businessbreakthrough
For free resources and to check out our offerings, go to thesimplecompany.com2020-08-1806 minSimplified. By Tobias DahlbergHow To Change Your ResultsIn this episode, I share the biggest reason why change is hard, and what you need to do to change your results.
For free resources and to check out our offerings, go to thesimplecompany.com2020-08-1507 minSimplified. By Tobias DahlbergHow To Succeed As A Brand EntrepreneurIn this episode I share key strategies for succeeding as a brand entrepreneur. Brand Entrepreneurship is about turning your passion and expertise into a thriving brand and business. When you succeed, you can live and work on your terms, and you can automate parts of your business to give you profitability and freedom. In this episode, I share how. Want to work together?Check out: www.thefutureacademy.com/thebrandentrepreneuror contact me at hello@thefutureacademy.com
For free resources and to check out our offerings, go to thesimplecompany.co...2020-07-0320 minSimplified. By Tobias DahlbergWin The Pitch!This episode is from my TFA training called Win The Pitch! I teach FIVE invaluable lessons that can help you significantly increase your success rate with pitching, AND, raise your prices. Everything I teach here are samples from my new online course called Pitch Like A Pro™. You can learn more about the course at www.thefutureacademy.com/pitchlikeapro
For free resources and to check out our offerings, go to thesimplecompany.com2020-06-0434 minSimplified. By Tobias DahlbergBrand Mastery Mini-Series: The Only FormulaIn this small series from my signature brand-building program called Brand Mastery™, I share a few central ideas directly from the 70 videos you'll find inside. In this episode, I talk about how to implement The Only Strategy™ (to become regarded as "the only choice" for your customers. Hope they make you think new, expansive thoughts. If you like this, please rate and review :) www.thefutureacademy.com/brandmastery
For free resources and to check out our offerings, go to thesimplecompany.com2020-04-2922 minSimplified. By Tobias DahlbergThe Only Strategy™ - How To Build A Profitable Brand That ScalesIn this mini-series from Brand Mastery™ - my signature online course, I share a few vital lessons that will help you build a profitable, highly differentiated brand that you can scale. The Only Strategy is the result of 15 years of first-hand experience with hundreds of consulting clients, as well as endless reading, interviews, and research. For a SPECIAL deal, go to www.thefutureacademy.com/brandmastery
For free resources and to check out our offerings, go to thesimplecompany.com2020-04-2410 minSimplified. By Tobias DahlbergUpdates, Deals and Free ContentHope you are safe. These times are crazy. I am podcasting from home, due to the corona craze. In this episode, I share some exciting TFA updates, and I announce that I will start sharing parts of Brand Mastery™ - my signature online course here on the podcast. I do this for two reasons. First, I want to help you during these difficult times. I believe the ideas and strategies of this program and just what you need right now. And secondly, I want you to give it GO! I've included a FR...2020-04-0624 minSimplified. By Tobias DahlbergHow To Survive Difficult TimesIt is March 18th, and the world is at a complete standstill. What do we do next? In this spontaneous rant, I talk about a few things I believe will help you to get through the current crisis. I am not talking about how to avoid the Corona virus, but instead, how to make your business survive, and prepare it for better times. If you want to join a community of ambitious, growth-minded people, check out:www.thefutureacademy.com/membership
For free resources and to check out our offerings, go to thesimplecompany.c...2020-03-1822 minSimplified. By Tobias DahlbergIronclad Brand Strategy with Lindsay PedersenIn this episode, I talk to Lindsay Pedersen, brand strategist from Seattle, about what it takes to build your "North Star", i.e. your ironclad brand strategy.Check out Lindsay at www.ironcladbrandstrategy.comSign up for free Simple Ideas For Growth - daily nuggets for helping you grow your brand, business and life.www.thefutureacademy.com
For free resources and to check out our offerings, go to thesimplecompany.com2020-02-2835 minSimplified. By Tobias DahlbergHow To Achieve More By Doing LessWe all tend to want more, and to get more, we think we must do more. But achieving more often means doing less, not more. In this episode of Extraordinary I give you five important steps for achieving more by doing less.-Remember, you always have a choice. How will you use you time?-Subtract, don't add things (if you want to achieve more)-Find the essential, then focus ONLY on those things...and moreCheck out www.thefutureacademy.com for more free content, courses and tools and build an extraordinary brand...2020-01-2133 minSimplified. By Tobias DahlbergJoe Pine and The Experience EconomyJoe Pine is the co-author of The Experience Economy, and the author of several best-selling business books, such as Mass-Customization, Authenticity and Infinite Possibilities. Joe is also a TED-speaker and business advisor to Fortune 500 companies. In the episode, Joe shares his insights regarding The Experience Economy, the iconic book that is now being re-released for its 20-year anniversary. Enjoy the wisdom that Joe shares and use it to transform your business. The interview starts at around 7 minutes.www.strategichorizons.com (Joe's company)www.thefutureacademy.com/thebrandworkshop (the pr...2020-01-1456 minSimplified. By Tobias DahlbergWhy you don't understand your customer well enough (and what to do about it).Oh...my...god...how many companies struggle with this one. Check it out.If these ideas resonate with you, check out:www.thefutureacademy.com/brandmasteryLearn how to FOCUS + UNDERSTAND your customer on a granular..deep level, better than anyone else. This is the starting point for your SUCCESS.Without it, you won't out-inovate, out-market and out-communicate your competition. That's just a fact..
For free resources and to check out our offerings, go to thesimplecompany.com2019-12-0905 minSimplified. By Tobias DahlbergPrimal Branding with Patrick HanlonWould you take branding advice from someone whose book is required reading at YouTube? I would. In this episode, I interview brand expert Patrick Hanlon from Primal Branding about his views on brand-building. He shares lots of great wisdom that you will be able to implement into your own brand.Learn why many startups avoid the word branding when they have got it wrong. And learn the Primal Branding framework and put it to use for your own brand.Patrick works with billion-dollar companies, and with companies who aspire to become billion-dollar companies....2019-11-1544 minSimplified. By Tobias DahlbergThe Smartest, Fastest Way To Build A Brand.Building a brand can be both expensive and take a long time. However, it does not have to be that way. In this episode, I share a killer strategy for building a profitable brand. It has propelled many of the greatest brands in the world to stardom, and it will work for you too.To learn more, and to take me up on the gigantic offer I mentioned in the episode, go to:www.thefutureacademy.com/brandmasteryp.s. If you like the podcast, make sure you leave a review and rate it...2019-10-3130 minSimplified. By Tobias DahlbergMike Michalowicz - Entrepreneurship made simpleIn this episode, I talk to Mike Michalowicz, who Simon Sinek calls "the patron saint of entrepreneurship". Mike has written five great books on entrepreneurship, and all of them aim at giving people simple tools and avoid the entrepreneurial suffering in the world.
The recording has some sound issues, due to the internet connection, however, the content is nevertheless full of great wisdom, so hope you enjoy it!
Contact Mike:
mike@motorbike.com
www.mikemichalowicz.com
Check out our signature brand transformation program:
www.thefutureacademy.com/brandmasteryFor free resources and to check out our offerings, go to
thesimplecompany.com2019-10-2937 minSimplified. By Tobias DahlbergThe Power Of BeliefRegardless of how much knowledge and skills you have, you might feel like you're not on your way to reaching your dreams. In this episode, I talk about the missing piece; belief. When you change your beliefs, when you exhance limiting beliefs for empowering beliefs, suddenly everything starts feeling possible.To learn more and enrol in the FREE 5-Day Brand Challenge™ (limited availability), go to www.thefutureacademy.com/brandchallengeAnd don't forget to give me a review and subscribe ;)
For free resources and to check out our offerings, go to thesimplecompany.com...2019-10-1113 minSimplified. By Tobias DahlbergJoin The 5-Day Brand ChallengeLearn the smartest strategy for creating and scaling a brand in a hyper-competitive world. Go to www.thefutureacademy.com/brandchallenge and join!The challenge starts on October 7th, 2019.
For free resources and to check out our offerings, go to thesimplecompany.com2019-10-0105 minSimplified. By Tobias DahlbergHow To Deal With SetbacksWe all have them. Setbacks. We cannot avoid them either. So the question is, how do we deal with them? How can we make the most of them? In this episode, I share a few pretty simple ideas for how to get over setbacks and how to come out stronger.
Email me: hello@thefutureacademy.com
For free resources and to check out our offerings, go to thesimplecompany.com2019-08-3017 minSimplified. By Tobias DahlbergThe indisputable key to success.In this episode, I talk about indisputably the most important ingredient behind all successful people - self-education.
Anyone who believes that traditional education methods will be enough to prepare you for your whole career is nuts. The only way to stay relevant, the only way to stay ahead is to commit yourself to non-stop learning.
In this episode, I discuss the absurd statement that I often hear, which is "Why should I pay for self-education when all information is free?". This belief is what holds so many people back.
Investing in yourself is...2019-05-1612 minSimplified. By Tobias DahlbergHow to grow your business through engagement - with Scott GouldIn this episode I talk to Scott Gould, a former church minister turned entrepreneur, speaker, author, and consultant. Above all, Scott is an absolute expert when it comes to engagement.
In this episode, you will learn what engagement really means, and how you can use a simple tool to start building better and deeper engagement with your employees, customers, or even with your spouse.
On a personal note, this episode was a game-changer for me. It gave me so much new insight and learnings, and I have incorporated many of Scott's ideas into my own...2019-04-1839 minSimplified. By Tobias DahlbergThe Power Base - your most valuable assetWhat is the most valuable thing about your business? If you ask me, it's the quality of the relationships you have with your most valuable customers.
There are some customers that will always matter more than others. They are the ones that love what you do, they are your raving fans. I call them your Power Base, and it is the foundation from which healthy growth is created.
In this episode, I share what a Power Base is and how you can start nurturing and growing one.
Sign up for more content and...2019-04-0527 minSimplified. By Tobias DahlbergHow to design a great culture with Josh LevineWhat does it take to design a culture that employees will love?
In this episode of the Extraordinary podcast, I interview Josh Levine, Founder of Great Mondays, a culture-design company from San Fransisco.
Josh shares his insights and experiences from his new book Great Mondays - How to design a company culture employees love.
Connect with Josh and check out Great Mondays at www.greatmondays.com
If you like the episode, make sure you subscribe and leave a review :)
Also, if you want more content from me, sign up for my...2019-04-0140 minSimplified. By Tobias DahlbergBrand Storytelling with Matt DaviesIn this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand.
Connect with Matt Davies:
www.mrmattdavies.me
Buy his book Storyategy
https://www.amazon.co.uk/Storyategy-Unlock-power-branding-strategy/dp/171714862X
Also, check out my new online training and coaching program called Brand Transformation Masterclass at www.thefutureacademy.com
p.s. and please...2019-02-1555 minSimplified. By Tobias DahlbergTransforming your brand and business. Yep. I am doing it.In this episode of The Extraordinary Podcast, I share what I've been working on behind the scenes for the last months. It's been my dream for over 5 years, and I am finally getting this thing off the ground. In this episode, I share my new plan, which excites me insanely much, and give you an overview of building an extraordinary brand.
The Future Academy®
www.thefutureacademy.com
We're just getting started, this is a temp website, but you can sign up for the newsletter there, and also check out my new course Brand Transformation M...2019-02-0726 minSimplified. By Tobias DahlbergChip Conley - Disruptor and Modern ElderIn this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder.
There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages.2019-01-1840 minSimplified. By Tobias DahlbergSeason Two OpeningWelcome to season two of the Extraordionary podcast! In this opening episode I reflect on last year, and talk about the future direction of the podcast. And hopefully I inspire you to take a few moments to reflect on what it is you really want from this year. Have a great year 2019!
For free resources and to check out our offerings, go to thesimplecompany.com2019-01-1011 minSimplified. By Tobias DahlbergHow To Sell Creative Services with Blair EnnsHow can you avoid pitching and price your services higher? If you are someone who makes a living from selling creative services (or any professional services) this episode is pure gold. I had the privilege to talk to Blair Enns, founder and CEO of Win Without Pitching, a training and coaching company with a focus on helping creative firms learn how to sell and price their services. Blair shares brilliant insights from his two books, The Win Without Pitching Manifesto, and Pricing Creativity - A Guide to Profit Beyond the Billable Hour.
Check out Blair's company and...2018-12-1749 minSimplified. By Tobias DahlbergHow to Truly Connect with Customers.In my 12+ years of consulting clients on brand- and business development, I have come across very few companies that have a deep connection to the customers - who really understand them on an emotional level. In this episode, I talk about how you can develop the foundation for creating that connection you need to build a strong brand and business. That thing is empathy. Follow these three steps and gain that critical insight into the minds and hearts of your customers.
Connect with me:
www.tobiasdahlberg.com
www.wonderagency.com
Or...2018-12-0317 minSimplified. By Tobias DahlbergBrand Building for Entrepreneurs and Small Businesses with Vanessa ElleYou can connect with Vanessa at www.vanessaelle.com or through email: hello@vanessaelle.com
You can connect with me at www.wonderagency.com or by emailing me at hello@tobiasdahlberg.com
I'd love to hear your thoughts, so please connect with me on LinkedIn, Twitter, Instagram and Facebook.
And if you'd like to receive a weekly email with my podcast, videos, articles and news, please sign up at:
https://mailchi.mp/wonderagency/weeklywonder
Tobias
For free resources and to check out our offerings, go to thesimplecompany...2018-11-3032 minSimplified. By Tobias DahlbergThe Psychology of Getting Things DoneWhy is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear?
It takes more that getting the mechanics right. In this short episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right.
Contact me:
www.wonderagency.com
IG...2018-10-2709 minSimplified. By Tobias DahlbergInnovation by Design with Alyssa from Wonder Design LabIn this episode we cover:
What is strategic design?
How is it strategic design different from design thinking?
How can you use design to innovate?
What is a better method than the traditional "waterfall approach"?
How can you get started?
..and then some.
Engage with myself and Alyssa through:
www.wonderagency.com
For free resources and to check out our offerings, go to thesimplecompany.com2018-10-2030 minSimplified. By Tobias DahlbergShifting Ahead with Allen AdamsonIn this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests.
The episode starts at 1:13 with an introduction to Allen.
We dive into Allens background...2018-10-1637 minSimplified. By Tobias DahlbergBranding with Purpose - with Brian SooyHow do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!
...2018-09-2538 minSimplified. By Tobias DahlbergThe Fear of Public Speaking and How to Overcome It.Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.
For free resources and to check out our offerings, go to thesimplecompany.com2018-09-0421 minSimplified. By Tobias DahlbergBranding with Marty Neumeier - Part 2/2I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
2018-06-2834 minSimplified. By Tobias DahlbergBranding with Marty Neumeier - Part 1/2I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
2018-06-2834 minSimplified. By Tobias DahlbergBrand Intervention with David BrierIn this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get someone like Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there.
Connect with David - www.risingabovethenoise.com
Or look him up on LinkedIn, Twitter or YouTube.
Connect with Tobias...2018-06-1445 minSimplified. By Tobias DahlbergMotivation and Mastery. Qualities of the Extraordinary.Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics.
This episode was first a vlog update on my YouTube channel.
You can see the video here:
https://youtu.be/3VoXinlvRNI
Connect with me:
LinkedIn
https://www.linkedin.com/in/tobbedahlberg/
Twitter
@tobiasdahlberg
FaceBook
@TheTobiasDahlberg
www.wonderagency.com
2018-06-0613 minSimplified. By Tobias DahlbergHow to Create Transformational Change - with Lior ArussyWhy are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did.
You can reach Lior Arussy at www.strativity.com or www.liorarussy.com
For free resources and to check out our...2018-06-0639 minSimplified. By Tobias DahlbergBrand Culture with Denise Lee YohnIn this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture.
The interview episode starts at 4:07
Contact Denise:
www.deniseleeyohn.com
Engage with Tobias:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook: @thetobiasdahlberg
LinkedIn: https://fi.linkedin.com/in/tobbedahlberg
www.wonderagency.com
www.kokoromoi.com
www.tobiasdahlberg.com
For free resources and to check out our offerings, go to thesimplecompany.com2018-05-2146 minSimplified. By Tobias DahlbergWhy brands and businesses fail, and how not to be one of them.Why are there so many mediocre, average, boring brands and businesses out there, so many companies struggling to make a living?
In my 12 years as an entrepreneur and strategist, I encounter one strategic problem more than any other, and I see it nearly every week of the year.
In this episode I talk about the core aspects of strategy, and how companies need to shift their focus in order to stand out and be extraordinary.
Contact me/ Engage with me:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook:TheTobiasDahlberg
YouTube : https://www.youtube.com...2018-05-1819 minSimplified. By Tobias DahlbergOn Branding with Nick WestergaardFor this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.
Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.
Connect with Nick:
www.nickwestergaard.com
Connect with Tobias
www.wonderagency.com (my main company)
www.kokoromoi.com...2018-05-0735 minSimplified. By Tobias DahlbergWhat it (really) means to be customer-centric.What does it really mean to be customer-centric? In this episode I share my insights on what it means to be customer-centric, and how that can change the game for you. As you will learn, it's not just about focusing on who your customers are.
This episode was originally recored as a video for my YouTube channel.
https://www.youtube.com/watch?v=c1y4tt0MkEg&t=184s
Connect with me:
@tobiasdahlberg
FB: @thetobiasdahlberg
Instagram: tobiasdahlberg__
YouTube: https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw
www...2018-04-2805 minSimplified. By Tobias DahlbergThe Power of Non-Stop LearningIn the knowledge economy, where we compete with brain power, your competitive advantage is your mindset, attitude and knowledge.
But very few of us feed our brains with new stimulus, new ideas and knowledge. Why? In this episode I share my thoughts on the best way to gain competitive advantage for yourself. This episode was originally recorded in Miami, Flordia for my YouTube channel, and you can see the episode there.
For free resources and to check out our offerings, go to thesimplecompany.com2018-04-2707 minSimplified. By Tobias DahlbergWhy Brand Means BusinessMost companies fail to reap the full rewards of branding because they fail to make the link to their core business. How are brand and business linked? Branding is still largely seen as a communications- or marketing activity, not as the business critical factor that it is. In this episode I share the most common views on branding insides companies, and why "strategic branding" is the the most sophisticated form of branding - the approach to building extraordinary brands and businesses.
0:00 Intro: Why I want to spread the idea of Extraordinary.
02:16 Start of "Why Brand...2018-04-1214 minSimplified. By Tobias DahlbergThe Psychology of StartingIn this episode I talk about what prevent people from starting new things, from ventures, projects, businesses, or anything else that involves unpredictability and risk. I share the only two ways to anticipate the future, and my best advice for starting anything new. My mission with this podcast is to inspire as many people as possible to get over their fear and take steps toward realising their ideas, their visions and dreams. For free resources and to check out our offerings, go to
thesimplecompany.com2018-04-0614 minSimplified. By Tobias DahlbergDesigning Value with Joe PineWelcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I...2018-03-2645 min
Podcast Archives - AEC BusinessBranding AEC Services – Interview with Tobias DahlbergIn this podcast interview Tobias Dahlberg, CEO of Wonder Agency, talks about branding. You’ll learn what a brand means, how to develop a brand, and why branding is a strategic question. What is your definition of “brand”? Assuming that I’m developing a new service in the construction industry, why should I pay attention to branding as […]
The post Branding AEC Services – Interview with Tobias Dahlberg appeared first on AEC Business.2016-08-2300 min
AEC BusinessBranding AEC Services – Interview with Tobias DahlbergIn this podcast interview Tobias Dahlberg, CEO of Wonder Agency, talks about branding. You’ll learn what a brand means, how to develop a brand, and why branding is a strategic question. What is your definition of “brand”? Assuming that I’m developing a new service in the construction industry, why should I pay attention to branding as […]
The post Branding AEC Services – Interview with Tobias Dahlberg appeared first on AEC Business.2016-08-2314 min