Shows
The Homebrew School Builder's ClubStudent agency in the time of AI, with Tobin SlavenIn this episode, host Andreas welcomes Tobin Slaven, head of Acton Academy in Fort Lauderdale, to discuss innovative education methods. Tobin shares insights on fostering student agency, the importance of conflict resolution and promises, and the transformative potential of personalized learning. The conversation delves into the use of smart goals, creating meaningful work, and the role of AI in education. Tobin emphasizes that the key to future success lies in students learning to collaborate with AI and developing critical thinking through self-evaluation and reflection.
00:00 The Role of AI in Education
01:06 Introduction to Tobin Slavin
...
2024-06-1853 min
LiberatED PodcastAI, Technology, & The Future of Learning: Techno-Optimism in 2024 with Founder Tobin SlavenTobin Slaven is the founder of Acton Academy Fort Lauderdale who was previously on the podcast in fall 2022 (episode #46) to talk about the launch of his microschool. I'm delighted to have Tobin back on the podcast today to kick off 2024 with a conversation about artificial intelligence, technology, techno-optimism, and the future of learning. In addition to leading his microschool, Tobin is also the founder of vPAL Labs, working at the forefront of developing AI companions that combine the roles of a personal tutor, life coach, and mentor. More School Districts Ban ChatGPT. Here's Why That's A Bad Id...
2024-01-0245 min
Pursuing Profit with PrinciplesTobin SlavenHow does an introverted savant make an impact on the world? Listen to my guest today, Tobin Slaven, to find out exactly what he has done and is doing to make a difference in the world. Tobin is a successful entrepreneur, co- author of the newly released book, Experts Never Chase and co-founder of Book of Experts.Bio: Tobin is one of the founders of book of experts. He is a Partner with SalesMAP.me, and creator of the 4-Gears Methodology. In conjunction with Cat Stancik, he has also is also just now releasing a...
2021-05-0726 min
Book of ExpertsAre You Getting Enough Referrals? Low Quality Referrals? - with Tobin SlavenWhat's your RQ (referrability quotient)?
Are You Getting Enough Referrals Now? Getting Low-Quality Referrals?
Let's chat about the process we use to
1) Nail the "different" (mission critical)
2) How to guide your strategic partners
3) Why you must have a system for follow-up (and the best tool)
4) Why most people play WOM (word-of-mouth) like the lottery...
Listen for the hooks on where you can get access to the framework and the tools I mentioned.
2021-05-0418 minBook of ExpertsThe Most Important Thing Before Doing Your Outreach - with Tobin SalvenWhat's the most important thing before you doing your outreach?
👉 Is it - knowing what you are going to offer?
👉 Is it - getting on their radar (and building authority)?
👉 Or is it something else? 😉
2021-05-0421 minBook of ExpertsWhat Kind of Connection Rate Should You Be Getting on Facebook vs. LinkedIn vs. Email - with Tobin SlavenWe do a lot of outreach on 3 main channels (LinkedIn, Facebook, and email). And one main question I hear with regularity is... what's a good connection rate?
For every 100 connection requests sent... how many connections should I expect?
My answer may surprise you... and you definitely don't want to make THIS one big mistake I see others in the space making.
2021-05-0418 minBook of ExpertsOne Hard Lesson Learned On April Fools Day... Leads To More Sales Today… - with Tobin SlavenOne Hard Lesson Learned On April Fools Day... Leads To More Sales Today
Forty years ago I planned a (what I thought was) fun April Fool's joke on my brother... that kind of went sour, or maybe I should say SALTY in the wrong way.
But the bigger takeaway is that - people are going to buy what and when they want to "buy" not what and when you want to sell.
So in the simplest terms possible - make the buying easier 😱
B...
2021-05-0407 minBook of ExpertsHow To Create Offers That Are Ready To Sell and Sell Themselves - with Tobin SlavenLaunch your next offer, land your next client, close $5K+ in new sales…and never go hungry again.
That's the topic of this next Monday Masterclass, this time with host Tobin Slaven as he talks about the process of creating offers that your best prospects tell you... they want to buy. Build a Conversation Worthy “Micro Audience” of perfect-fit buyers in just 24 hours. We will also be talking about an upcoming half-day workshop to take a deeper dive into launching new offers.
2021-04-2659 minBook of ExpertsAre you Speaking the Same Language? How to use the 4 Buying Personalities to Close More Deals - with Caitlin DoemnerCaitlin Cogan Doemner is the co-founder of Book of Experts.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years. She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she and Tobin Slaven launched BookofExperts.com and BookofExperts.TV -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.
2021-04-1558 minBook of ExpertsCommenting For Impact & EngagementMonday Masterclass: Commenting On Social Media - For Impact and Engagement
Join BoE premium member John Hittler (yes, that name but with 2 T's) and host Tobin Slaven as we take a deep dive in the value of using better commenting strategies on social media, including how to make social pods (The BAT Signal) work for you.
John helps CEOs double their revenue and scale for a liquidity event. He is the author of 2 books with numbers 3 and 4 in the works. TEDx Speaker on the topic of finding your hard-wired genius, which you can see here: https://www...
2021-02-2659 minBook of ExpertsExperts Never Chase Masterclass with Cat StancikDo you sometimes feel like "I know this stuff... why isn't it working for me?" 🤬
I am specifically talking about LEAD FLOW and having a STEADY STREAM of new conversations with prospective clients.
If you are...
... wondering why your offers aren't bringing in more clients
... frustrated by the fact that though you've had success in your business, it is inconsistent
... feeling like you know what you need to be doing, but you just aren't getting it done
... tired of not having the reliable income you know you deserve
... swearing you're not joining ano...
2021-02-2356 minBook of ExpertsE41: Launching to 10k Listeners in 7 Weeks - with Pearl CoxCould you launch a new radio show and get to 10k listeners in the first 7 weeks? That is exactly what today's guest, Pearl Cox did with her Pearls of Wisdom radio show.
Let's dig into how she did it, and where she is going as she builds out a second interview style format of her show.
You can learn more about Pearl and her coaching business by checking out her Value Ladder at Book of Experts: https://lnkd.in/dzVQBs5
2020-09-0720 minBook of ExpertsE40: Update On Expert Never Chase BookI've been writing my book Experts Never Chase since late spring and this morning I hit the 25k word mark (about 40%) through my #VomitDraft stage.
Today I thought I would share a bit of behind the scenes background and talk about the "Paco Principle"
2020-08-2714 minBook of ExpertsE39: More Intentional Play In Your DayQuick shoutout for a gift received in the mail and a preview of our upcoming Experts Need To Know Show on Monday, August 10th.
2020-08-2614 minBook of ExpertsE38: Creating More Positive Energy With The Connections You Make - with Josia NakashJosia Nakash is the Founder of the Good Vibes Agency and works with a focus to bring more positive energy into the world around us. Her work is an intersection of PR, leadership, strategy, and marketing communications.
You can learn more about Josia (pronounced Josie) here: https://www.linkedin.com/in/josia/ and more about all our experts at https://bookofexperts.com/
2020-08-2620 minBook of ExpertsE37: Experts Need To Know Show - Injecting More Play In Your WorkThis episode's panel discussion is all about having more fun, and injecting a sense of play into the work we do. But not just fun for fun's sake - this is play for more productivity and profit!
This week's guests include:
- Todd Westra - Podcaster and leadership coach with Mokuteki
- Melissa Dinwiddie - joining us from Mountain View, CA and Master of all things virtual meetings
- Benjamin Warsinske - Branding and play expert at BrandedWorld Inc
*Make sure you join us right after the Show for 45 minutes of networking...
2020-08-1948 minBook of ExpertsE36: The Two Big Things That Sales Teams Are MissingI was doing some behind the scenes work for clients and writing on my upcoming book (Experts Never Chase) and I thought I would take a few minutes to document what I am seeing as a big gap in the marketplace.
There are 2 big things that experts are NOT talking about when it comes to bringing on a sales person or sales team, and for us (the team at SalesMAP) they have become like two secret sauces that set our work apart.
2020-08-1722 minBook of ExpertsE35: Luke Goetting - How to Create A Killer PresentationWhen you have a lot riding on a presentation, you want to tap into every advantage. That's where Luke Goetting and the team at Puffingston Presentations goes to work.
On today's podcast, Luke will be sharing a behind the scenes perspective of the work they do to help experts prepare for conferences, sales presentations, and trainings when the stakes are high.
To meet Luke and more experts who may be able to help you take your business to the next level, visit https://bookofexperts.com/
2020-08-1324 minBook of ExpertsE34: What do CRMs, Duct Tape, and growth have in commonWhat do CRMs, duct tape, and growth have in common? - let's ask today's Book of Experts guest Melissa Blair.
Melissa works with coaches & consultants who want to scale their business with just 1 software program instead of 6 or 7 that are all duct-taped together.
You can learn more about Melissa and Cultivating Sales here on LinkedIn: https://www.linkedin.com/…/melissablair/ or visit https://bookofexperts.com/
2020-08-1227 minBook of ExpertsE33: The 7 Steps To Navigating A CrisisHow do you navigate a crisis? More importantly, how do you not miss a key step when you are pushed into survival mode?
That's the question we are tackling with today's guest on Book of Experts TV. Lisa Liberatore is an author, entrepreneur with several businesses and has dug her way out of several challenges that our audience will recognize.
You can learn more about Lisa and her work at https://lnkd.in/dfttp6t and other experts at https://bookofexperts.com/
2020-08-1128 minBook of ExpertsE32: Elin Barton - What Do Video Productions Team Do When They Can't Travel To Do The ShootWhat do you do when the world goes into a pandemic, travel is halted, and your business is shooting high end video production on site?
Like a lot of businesses are exploring these days - you go virtual. On today's episode of Book of Experts, we are talking with Elin Barton of White Knight Productions and digging into how they reinvented their process for a virtual world.
You can meet Elin and more experts like her at https://bookofexperts.com/
2020-08-1027 minBook of ExpertsE31: 7/27/20 - Experts Need To Know ShowIn this week's episode of the Experts Need To Know Show, we are talking about the future of college (will Universities survive?), the professional training environment, and what does it even mean to be an expert these days.
This weeks expert panel includes 3 returning guests:
Samantha Hartley - from Enlightened Marketing where she helps consultants command higher fees with less overload
Chris Westfall - Author, speaker, and national pitch champion
Cat Stancik - Your Lead Boss from the Action Incubator and former Booz Allen consultant
Join us immediately after the live stream...
2020-08-0753 minBook of ExpertsE30: John Daniels - Creating An Inbound Marketing PlanAt SalesMAP we focus a lot of our efforts on the Outbound (outreach) approach to marketing. But there comes a time when you will want to ramp up 4th Gear (see the 4-Gears of Marketing methodology) so bring in more lead flow and at a cost effective ROI.
Enter John Daniels of The Lean Marketer. https://lnkd.in/dBsU733
John's whole approach is to get the foundational elements in place over the next 90 days, you know with certainty that you will see a positive ROI from your marketing.
Let's dig into how he...
2020-07-2725 minBook of ExpertsE29: Todd Westra - Making The Leap From Startup To ScalingIn today's episode of Book of Experts TV, we are talking with Todd Westra of Mokuteki about how to make the transition from startup to growth stage.
We will dig into:
- What is a startup anyways (how does Todd define them)?
- What is the main goal of the startup phase?
- Why does the growth phase feel so elusive at times?
- And how to know when you are ready to shift into growth?
You can read more about Todd and our many expert-based businesses at Book of Experts...
2020-07-2432 minBook of ExpertsE:28: 7/13/20 Experts Need To Know ShowOn this week's Experts Need To Know Show we are talking LinkedIn, the latest updates, the flood of new users, and the pressures of social selling.
Our guest panel includes:
- Ellen Melko Moore - from Super Tight Social Selling
- Adam King - of Think Like A Fish and the Client-Catching Podcast
- Nat Binette - of NatBinette.com
2020-07-2351 minBook of ExpertsE27: SalesMAP Success Stories with Hasnaa BouroisWhat does it mean to be a SalesMAP Sales Partner? In today's episode, we are going to talk with recent Bootcamp graduate Hasnaa Bourois about her experience.
2020-07-2225 minBook of ExpertsE26: Destiny Champion- Share & Monetize Your GeniusHow do you monetize your genius to support yourself, your family, and/or your team?
Maybe you have this great business idea... or maybe you've already started your business... The question now is - how do you make it profitable?
Today we are talking with Destiny Champion, Community Coordinator for Bri Seeley's Monetize Your Genius Facebook Group. We are going to do a deep dive into how getting to know your members is the key to running a thriving community and scaling your sales.
If you would like to learn more about Destiny...
2020-07-2224 minBook of ExpertsE25: Desiree Stafford- How To Get Out Of 'Just Another Coach' StatusHow do you go from "just another coach" to attracting high-value clients? That's the topic of today Masterclass Conversation with Desiree Stafford.
From a background in corporate leadership and HR, Desiree helps coaches get unstuck and on their way to 6 and 7 figure businesses.
You can learn more about Desiree and her work at https://lnkd.in/dKfxnTy or on https://bookofexperts.com/
2020-07-2026 minBook of ExpertsE24: 2.29.20 Experts Need To Know Show What New In Virtual Networking?6-29-20 edition of the Experts Need To Know Show
With the loss of many high profile industry events both locally and globally, experts are scrambling to fill their calendars with new virtual networking opportunities.
This week's panel will discuss several novel ways to level up your networking game.
This week's guest panel includes:
👉 Cat Stancik - Lead Boss at Action Incubator - focused on organic lead generation & networking
👉 Kevin Monroe - Master virtual meeting host at HumansFirst and the Higher Purpose Podcast
👉 Finn Patrick - Business...
2020-07-1654 minBook of ExpertsE23: 6.22.20 Experts Need To Know ShowOn this week's Experts Need To Know Show, our guest panel will tackle the topics of:
- The future of higher education and professional training
- How to create culture in the remote workplace environment
Our guest panel will include:
- Joe Girard - from Change, Grow, Achieve (Sales Leadership/Systems Performance)
- Debra K - Emmy nominated producer and Founder of Well World TV
- Chris Westfall - Author, National pitch champion, and leadership coach
2020-07-1653 minBook of ExpertsE22: Malorie Nicole- Do you have entrepreneurial blindspots?Do you have entrepreneurial blindspots? How would you know?
That is the topic of today's Book of Experts TV interview, as we talk with Malorie Nicole of the Abundantly Clear podcast.
In addition to her work coaching Executives and Entrepreneurs, we will also talk about Malorie's new "Blindspot Assessment" that she has been using with prospective new clients.
You can learn more about Malorie and the Blindspot Assessment on her Book of Experts page: https://lnkd.in/d_E2xhP or on the Abundantly Clear podcast: https://lnkd.in/dVZrkCc
2020-07-1223 minBook of ExpertsE21: Travis Chappell- Are you a podcaster?Travis Chappell is running a 30-Day Podcast Challenge, so we decided to interview him for Book of Experts TV.
This will be a great chance to dig into:
get started (with others doing the same work)
grow your audience
increase your income and boost your credibility
You can learn more about Travis and the challenge at: https://lnkd.in/ecrw2y2
You can learn more about our experts at www.BookOfExperts.com
2020-07-1226 minBook of ExpertsE20: Marc MawhinneyToday on Book of Experts we are talking to Marc Mawhinney of the Natural Born Coaches podcast, and creator of The Coaching Jungle Facebook community.
We will be talking about growing big audiences (16,000+ in The Coaching Jungle), how to get great engagement, and monetizing in a way that makes sense.
You can see experts like Marc at www.BookOfExperts.com and make sure you check out his podcast at: https://www.naturalborncoaches.com/
2020-07-1129 minBook of ExpertsE19: Experts Need To Know ShowWelcome to this week's edition of the EXPERTS NEED TO KNOW SHOW on Book of Experts TV! This week's guests include:
>>Landon Porter - from Silverback Media (Sales Gorilla and Rebel Consultant)
>>Bri Seeley - Entrepreneur Coach (former fashion designer turned business designer)
>>Jake Ulkus - From Profit Ignition and the 2020 Method
Recapping the news and trends of the last week, we will be discussing the surge of virtual events in the expert industry, the future of Facebook (and how it impacts your business), Panel Picks of...
2020-07-1155 minBook of ExpertsE18: Scott & Nancy Keisling - Have you ever tried Adventure Therapy?Today's guests on BookOfExperts.tv are Scott & Nancy Kiesling - experts in Adventure Therapy. Topics we will cover include:
👉What is Adventure Therapy
👉Why "talking you down off the ledge" is often a life-altering game-changer
👉How Scott & Nancy have shifted their retreat-based business and how maybe instead of counseling or therapy... you might want to try a dose of Adventure Therapy for your next vacation
For more information you can see their work at https://lnkd.in/dcdu6zZ or search out Nancy on Book of Experts at https://lnkd.in/d3XhUQN
2020-06-2330 minBook of ExpertsWhy Should You Do LinkedIn Differently? To Get Better Results...This episode of Ask The Experts tackles the topic of LinkedIn, and how to get best results (enroll new clients) without coming across as a salesy leg-humper 😂
We breakdown:
The 5 mistakes or pitfalls that can be easily avoided
The 4-Gears of Marketing and how it changed my approach to doing business on the web
4 walkaway secret rules that you can start using today to get better results
This recording was originally created as a webinar for Marc Mawhinney's Coaching Jungle group on Facebook.
If you would like more information, connect with Tob...
2020-05-1049 min
Natural Born CoachesTobin Slaven: How Dialogue Drives SalesTobin Slaven helps entrepreneurs build email lists, conduct conversations at scale, and then monetize those lists. Tobin emphasizes the importance of engaging in a conversation with potential customers and then building a true relationship with them. If you’d like to learn more about all the ways that Tobin does this, you can register for his free training, happening on Friday, April 24th, 2020 at 4 pm EST by visiting http://naturalborncoaches.com/clientgetting!
2020-04-2027 min
B2B Growth Think TankTobin Slaven: The Most Direct Route To Revenue & Cash Flow In Your BusinessPretty obvious, but without leads and sales opportunities no business can survive. The problem is that too many businesses just aren’t equipped to generate enough quality sales opportunities to grow. Probably because many are using outdated tactics that just aren't going to work in today’s social selling environment. For decades, marketing and sales teams have used high-volume outreach tactics to drive revenue OR they’ve sat around waiting for inbound leads and referrals. But things are changing. The old way of doing business doesn’t cut it these days. Buyers have changed...
2020-03-1955 min
Teach me something in 2 minutesThe How and Why Of Conversational Outreach - Tobin SlavenIn this episode of 'Teach me something in 2 minutes' Tobin Slaven shares "The How and Why Of Conversational Outreach"
Make sure you hit the subscribe button so you don't miss new episodes every Tuesday and Thursday.
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2019-11-1407 min
Stop Marketing Now - with Tobin SlavenE:59 - The 4 Gears Of Your Sales & MarketingEveryone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!
But how cool would it be if your sales & marketing could race around the competition like a Lamborghini?
In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.
2019-10-0912 minStop Marketing Now - with Tobin SlavenE: 58 - Stop the complexity (also known as your marketing)It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...
2019-05-0207 minStop Marketing Now - with Tobin SlavenE:57 - Wait... what? No automation for LinkedIn?Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.
2019-04-2909 minStop Marketing Now - with Tobin SlavenE:56 - Seeing vs. Believing and the science of magicIn the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?
2019-04-0509 minStop Marketing Now - with Tobin SlavenE55: If we are living in a video game, let's be more playfulHave you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.
2019-04-0209 minStop Marketing Now - with Tobin SlavenE54: What's the top thing you can do to extend your reach to more people on LinkedIn?In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.
2019-03-2607 minStop Marketing Now - with Tobin SlavenE:53 - Have you seen the movie Hoosiers?Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your next inflection point.
2019-03-1806 minStop Marketing Now - with Tobin SlavenE:52 - This was BAD advice about inbound marketingI went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/
2019-03-1407 minStop Marketing Now - with Tobin SlavenE51: How To Be Awesome And Why The World Needs You To Be AwesomeDo you know the story behind what is widely considered to be the "first high 5?" We talk about how it happened back in 1977, and more importantly what it means to to you in bringing more awesomeness into the world.
2019-03-0805 minStop Marketing Now - with Tobin SlavenE50: Are you looking for more "polish" or more results?This short and sweet episode (less than 4 minutes) shares a counter-intuitive way to engage more deeply. Turns out our best efforts to be more polished may actually be costing us new clients.
See https://TobinSlaven.com/scale for more information about how we are creating more conversations, and with the right people.
2019-03-0603 min
Unleashed - How to Thrive as an Independent Professional148. Tobin Slaven on conversations at scaleOur guest today is Tobin Slaven. Tobin helps entrepreneurs build email lists, conduct conversations at scale, and then monetize those lists. He is the host of a podcast that I’ve been enjoying: Stop Marketing Now, Do This Instead. Tobin emphasizes the importance of engaging in a conversation with potential customers and building a relationship. In explaining to me his approach to building remarkable, successful email lists, Tobin recalled his own sleepless nights, worrying about where his next client would come from and what he could do to move beyond word of...
2019-03-0448 minStop Marketing Now - with Tobin SlavenE49: First day of the 100-Day-Book GiveawayFor the next 100 days, I will be giving 1 book away each day. Today we are talking about The Referral Engine, by John Jantsch. We talk about how to become "meaningfully unique" and who will be getting this copy.
2019-02-2507 minStop Marketing Now - with Tobin SlavenE48: How to create a sales "simulator" for your businessOver the last couple of weeks, I actually stumbled on a new way of looking at our work - and discovered that you can actually create a sales simulator (like a flight simulator) for your business.
2019-02-1108 minStop Marketing Now - with Tobin SlavenE47: Beware of the Leg HumpersLast episode of 2018, and I go on a rant about the "leg humpers" and the folks who are willing to burn relationships, all in the name of getting the almighty sale. There is an alternative way - through preeminence.
2018-12-1208 minStop Marketing Now - with Tobin SlavenE46: How often you should send your email newsletter (and why)In this episode we talk about the implications of how often you send your email newsletter. Is being top of mind 1-2x a year enough for you? And the secret to getting 2-3x your current open rates.
2018-12-0509 minStop Marketing Now - with Tobin SlavenE45: Two useful tips to reach and engage more people with your postsHow do you get your audience to pay attention to your posts? Today's episode shares a couple of useful resources that I am using (one book, and one tool) that make it easier and more compelling when you post.
2018-12-0309 min
The Part-Time CEOThe Simple Question All of Your Clients are Asking with Tobin Slaven“Your entire relationship with a client is going to be based on that initial onboarding experience.” This week on The Part-Time CEO, I am giving you a sneak peek into one of my business coaching sessions! Tobin Slaven is one of the mastermind behind Conversations at Scale, a course that helps clients automate their marketing and lead generation. He utilizes LinkedIn to procure clients, and talks about why he chooses not to use adds, and still has a business that is exploding with conversions. ”Because we're not actually selling, we're bonding and nurt...
2018-11-1833 minStop Marketing Now - with Tobin SlavenE44: What is a scotoma, and why should you care?Let's take a minute to talk about scotomas, or blindspots on the brain. How are the created, and more importantly - how can you remove them?
2018-11-1508 minStop Marketing Now - with Tobin SlavenE43: How To Get The Most Effective Sharing On LinkedInAre you sharing your content on LinkedIn? Want to know how you could reach 10x more people, with one slight adjustment in your sharing? That's the topic of today's episode of the Stop Marketing Now podcast.
2018-11-1211 minStop Marketing Now - with Tobin SlavenE42: Special Edition: What Is Conversational Copy?In this episode of Stop Marketing Now - I recorded a short piece of background on conversational copy for our paid coaching group. And I am sharing that background with the podcast audience today.
What is conversational copy, and why does it matter? Let's dig in.
2018-11-0809 minStop Marketing Now - with Tobin SlavenE41: What To Do When You Feel Like You Are StrugglingIn this episode of the Stop Marketing Now podcast, we talk about that feeling (many entrepreneurs wrestle with this) of scuffling along, and not making the progress we want. Not winning and feeling frustrated. So I dig into my past as a former basketball coach to share some insights into what this means for you - and how to turn the game around.
2018-10-2705 minStop Marketing Now - with Tobin SlavenE40: Sharing The John Rowley StorySpecial edition of the podcast. This past weekend I had the opportunity to hear John Rowley speak at a business event in NC. Here are several of my top takeaways. Never heard of John Rowley? Neither had I - but here is a link to his book and his amazing story: https://www.amazon.com/Climb-Ladder-Success-Without-Running-ebook/dp/B00513MO0U
2018-10-1709 minStop Marketing Now - with Tobin SlavenE39: [Part 5 of 5] The 5 Pitfalls To Avoid On LinkedInIn this last episode of the 5-Part series, we wrap up with how NOT to be seen as the "bad date" experience on LinkedIn.
2018-10-0905 minStop Marketing Now - with Tobin SlavenE38: [Part 4 of 5] Being A Good Neighbor On LinkedInIn Part 4 of 5, we talk about what it means to be a good neighbor on LinkedIn, and the traps you need to avoid that will sink your ability to get new clients from LinkedIn.
2018-10-0808 minStop Marketing Now - with Tobin SlavenE37: [Part 3 of 5] The 5 Pitfalls To Avoid If You Want To Use LinkedIn To Get New ClientsIn this episode [part 3 of 5] we talk about Sales Navigator - should you get it, what it will do for you - and one surprising way to use it that you probably didn't expect.
2018-10-0505 minStop Marketing Now - with Tobin SlavenE36: [Part 2 of 5] The 5 Pitfalls To Avoid On LinkedInWant more clients from LinkedIn? As part of that 5 part series, we cover the most important things you need to know - the pitfalls to avoid and the traps that will keep you from connecting with your ideal clients.
2018-10-0406 minStop Marketing Now - with Tobin SlavenE35: [Part 1 of 5] The 5 LinkedIn Pitfalls To AvoidIn part one of this five part series, we talk about the conditions that could actually get your profile restricted. Not good! Avoid these traps if you are ramping up your client getting machine on LinkedIn.
2018-10-0305 minStop Marketing Now - with Tobin SlavenE34: How do you get people to stop and pay attention?In this episode, we talk about the difference between your "offering" and your "offer" - and how one will lead to new clients paying attention while the other leads to more frustration (being ignored).
2018-10-0305 minStop Marketing Now - with Tobin SlavenE33: How To Get Over Procrastination With This HackIn this episode of the Stop Marketing Now podcast, I share a simple hack I have been using to get myself OUT of procrastination mode, and INTO winning my day by building momentum.
2018-09-1206 minStop Marketing Now - with Tobin SlavenE32: Stop Marketing Now - How Often Are You Emailing?Special edition of the Stop Marketing Now podcast as I was sharing this little "morning math" exercise with my Masterclass. It might interest you to know how much reach you are actually getting with your email newsletters.
2018-08-1508 minStop Marketing Now - with Tobin SlavenE31: Stop Marketing Now - Who Owns Your Audience?In this episode, we talk about hijacking the latest news about controversial figure Alex Jones - but we are not talking politics. We are talking about what to do when the gatekeepers lock you from the audience you've built on their platforms.
2018-08-1307 minStop Marketing Now - with Tobin SlavenE30: Stop Marketing Now - the REAL size of your audienceHow big is your audience really? It's not the number on the screen that you THINK you have... what is the real test of audience size (and value)?
It's the 1st of the month and I am back with the Stop Marketing Now podcast... after a month-long hiatus.
2018-08-0109 minStop Marketing Now - with Tobin SlavenHow To Create Audience Building Lead MagnetsStop Marketing Now: Podcasting today about building your audience with lead magnets that feel "safe" for new and cold connections
2018-06-1312 minStop Marketing Now - with Tobin SlavenMay 25th Means GDPR Deadline DayIs your inbox getting slammed with GDPR notices? What does all this mean? Let's break down the implications of GDPR in 10 minutes or less.
2018-05-2509 minStop Marketing Now - with Tobin Slaven[Step 5of5]Simple steps to increase the value of your listIn this final episode of the podcast, we wrap up the 5 simple steps to increasing the value of your list, your subscribers, and audience - with ideas that generate additional streams of income above and beyond your current business model.
2018-05-2114 minStop Marketing Now - with Tobin Slaven[Step 4 of 5]Simple Steps To Increase The Value Of Your List[Step 4 of 5] Simple Steps To Increase The Value Of Your List & Subscribers. Stop Marketing Now... and do this instead. What is the "this" that I am referring to - that's the topic of today's cast. Let's have a conversation about it.
2018-05-1707 minStop Marketing Now - with Tobin Slaven[Step 3 of 5] Simple Steps To Increase Value Of Your List[Step 3 of 5] Simple Steps To Increase The Value Of Your List and Subscribers: How can you raise the value of your subscribers from $1 per month or more? We are putting together 5 simple steps to help you.
2018-05-1608 minStop Marketing Now - with Tobin Slaven[Step 2 of 5] Simple Steps To Grow The Value Of Your ListIn this episode we cover [Step 2 of 5] Simple Steps To Grow The Value Of Your Subscribers To One Dollar Per Month (Or More)
2018-05-1504 minStop Marketing Now - with Tobin Slaven[Step 1 of 5] Simple steps to grow the value of your listIn this episode [Step 1 of 5] Simple steps to grow the value of your subscribers to $1 per month (or more)
2018-05-1405 minStop Marketing Now - with Tobin SlavenGiving your readers ONE good reason to stick aroundIn this episode, we talk about the launch of the List Building Bootcamp, and the first challenge to give readers that ONE good reason to subscribe and stick around (with examples) .
2018-05-0806 minStop Marketing Now - with Tobin SlavenRelationship Banking - Building a balance to draw uponIn this episode of Stop Marketing Now, we talk about how Givers-Get, and what happens when you give first and give regularly, to create a balance of trust with your audience. Remember that the grass is greener where you water it, so top marketing and start a conversation instead.
2018-05-0208 minStop Marketing Now - with Tobin Slaven[Part 5 of 5] Launching the List Building BootcampIn this final part of the 5-part series, we talk about the launch of the upcoming (May 2018) List Building Bootcamp... a 10 Day Challenge (free) for folks who want to build their list, build deep and meaningful relationships, and monetize those connections to the tune of $1 per subscriber per month.
2018-04-2709 minStop Marketing Now - with Tobin Slaven[Part 4 of 5] What is it that I actually do?What is it that I actually do? I didn't have a good answer to that question for a long time, and it showed. My business wasn't progressing the way I wanted it to. But I have a very specific answer now... and learning to find that answer has put things on a whole new trajectory.
2018-04-2412 minStop Marketing Now - with Tobin SlavenA Morning Rant About Takers (can you tell I am mad?)We interrupt the Stop Marketing Now! 5-Part Series, to bring you this morning rant. Are you a taker, or a builder? Stop trying out outspend your competition, and maybe you could just out-friend them instead...
2018-04-2005 minStop Marketing Now - with Tobin Slaven[Part 3 of 5] Answering questions about list building...[Part 3 of 5] Answering questions about list building & monetization... what happens if you don't have a list? Or what if you don't have a product or service to sell yet? Turns out you can still get results with conversational list building.
2018-04-1807 minStop Marketing Now - with Tobin Slaven[Part 2 of 5] A five-figure launch after zero sales before...In this episode of the Stop Marketing Now podcast, I share the story of two clients (Scott and Stefani) who are Instagram Influencers who struggled to sell their coaching program - until we made two slight shifts in how they presented their offer... which resulted in a five-figure launch. This is the power of list building, monetization, and most importantly, convening a conversation with your audience.
2018-04-1209 minStop Marketing Now - with Tobin Slaven[Part 1 of 5] They say the money is in the list... right?[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?” 🤔🤔
👉 A buck gets you ten, you have…
It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who push a button (hit send 👨💻) and it produces thousands of dollars flowing into their accounts.
Sounds too good to be true, right?
Have you ever “witnessed” this kind of “your email list, like an ATM” experience before? Have you “lived” it? 🤷♂️
I have. In fact, I’ve now done it multiple times with and for clients… and it kind of shakes up my world each ti...
2018-04-0506 minStop Marketing Now - with Tobin SlavenWant This Free List Building Bootcamp Mini-Course?When I shared my presentation at Social Media Breakfast a few days ago, one thing I forgot to add was the invitation to the email mini-course (free) called the List Building Bootcamp that I am working on. It will be a 10 day, 10 minutes a day challenge, and help you put all the essential, and foundational pieces in place to grow your audience. Drop me a note at tobin@tobinslaven.com if you would like more information.
2018-03-2902 minStop Marketing Now - with Tobin SlavenList Building & Monetization For Non-Profits (SMBME)This is a redux of my presentation last week to Social Media Breakfast Maine in Portland, where I was asked to speak about list building and monetization for non-profits. But these ideas (adding an informational business model) works not only for non-profits, but for any business or organization. Are you getting less than $1 per subscriber per month? Listen in and stop leaving $$ on the table...
2018-03-2839 minStop Marketing Now - with Tobin SlavenWhy Your Marketing Shouldn't Stop Just Because...On this episode of the Stop Marketing Now Podcast (and do this instead) with Tobin Slaven, we talk about why your marketing shouldn't stop just because they become a customer. In fact, there are 3 really good reasons to keep building the relationship. Can you guess what they are?
2018-03-2003 minStop Marketing Now - with Tobin SlavenEvery Business Starts As A Monologue - But Then This HappensJoin me on the #StopMarketingNow - Do This Instead podcast with Tobin Slaven as we talk about "conversational list building" - what it is and why it matters to your business.
2018-03-1903 minStop Marketing Now - with Tobin SlavenThe most improbable of games might mean more...I woke up this morning and this post just spilled out of me onto my keyboard. It is a story of an remarkable game and so much more. Hope you enjoy the written post here: https://www.facebook.com/brandyouworld/posts/1821919834525392
2018-03-0202 minStop Marketing Now - with Tobin SlavenThe Bad Marketing Honeypot Is BrilliantYou have to hear this quick story about TrickAJournalist.com and how a "bad marketing honeypot" became a brilliant marketing move for CRM software provider HighRise.
2018-03-0104 minStop Marketing Now - with Tobin SlavenThey say the money is in the list - even without selling!In this episode of the Stop Marketing Now podcast, we talk about six creative ways to monetize an audience or list (plus a bonus), above and beyond whatever products or services you currently sell.
2018-02-2808 minStop Marketing Now - with Tobin SlavenThe Blocking & Tackling of List Building - The Fun Way!Blocking and tackling means setting the right foundation in place. In this short episode we talk about 4 ways you can get a bigger list and better results with your list building. #StopMarketingNow
More info at http://TobinSlaven.com
2018-02-2605 minStop Marketing Now - with Tobin SlavenWeekly Recap and Question About Content CreationWe do a quick recap of this week’s episodes and then answer a question about how to make content creation easy and fun.
2018-02-2303 minStop Marketing Now - with Tobin SlavenThe Money Is In The List - But They Don't Tell You This...In this latest episode of the Stop Marketing Now podcast with Tobin Slaven, I talk about how they often say, the "money is in the list" but they are not telling you about these other unfair advantages.
2018-02-2205 minStop Marketing Now - with Tobin Slaven“Beast Mode” For BusinessDid you know you can tap into “Beast Mode” in your digital marketing? Here’s what that means...
2018-02-2104 minStop Marketing Now - with Tobin SlavenTourney week and playing gamesThinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life
2018-02-1917 minStop Marketing Now - with Tobin SlavenAlignment Engine StoryStory about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine
2018-02-1617 min2018-01-2604 min