Shows
Legal Marketing 101Law Firm Ads That Don't Look Like AdsLaw Firm Ads That Don't Look Like AdsEver wondered why your law firm's advertisements aren't hitting the mark? Join our host, Toby Rosen, as we reveal innovative marketing strategies designed to break through ad fatigue and build genuine connections with potential clients.Traditional ads often fall short, triggering resistance by their very nature. Instead, imagine your firm as a trusted guide, offering organic, value-driven content like engaging short videos or compelling blog posts that meet your audience's needs. Engage your audience with content that's both informative and visually captivating, ensuring your firm...2025-02-1013 min
Legal Marketing 101Your 2025 Marketing PlanYour 2025 Marketing Plan We explore the essential steps to understanding client origins, maximizing ROI, and aligning your strategies with the firm's ambitions. Toby offers insights into using AI-driven tools for everything from email automation to refining client interactions, ensuring your firm stays ahead in the competitive landscape.Step behind the curtain to learn how strategic content marketing can humanize your practice and foster trust with potential clients. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a text...2025-01-1319 min
Legal Marketing 101Law Firm Marketing Basics for 2025Law Firm Marketing Basics for 2025Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to action effectively. Discover the power of email marketing that hits the mark through smart segmentation and automation, ensuring your communications are value-driven and relationship-strengthening, and so much more.Ready to transform your law practice's digital presence and client engagement strategy for 2025? Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 Youtube2024-11-2526 min
Legal Marketing 101Should I Still be Optimizing for Voice Search?Should I Still be Optimizing for Voice Search?Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer your law firm needs to capture high-intent leads?We'll unpack the rise of voice search and its significant impact on how potential clients find legal services. With an increasingly huge chunk of internet users engaging in voice search daily, there's a critical opportunity for law firms to optimize their online presence through strategic use of location-based...2024-11-1816 min
Legal Marketing 101What is Social Listening?What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors?Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how social listening goes beyond mere monitoring to provide strategic insights that can keep your firm ahead of the curve.Gain insights into the competitive edge your firm can achieve by leveraging social listening to identify market gaps and enhance your offerings. This episode is your key to positioning your firm as a leader and valuable...2024-11-1113 min
Legal Marketing 101The Power of Webinars for Legal MarketingThe Role of Webinars in Legal MarketingJoin our host, Toby Rosen, as we explore how webinars have become an essential tool for law firms. Discover how webinars can help establish your firm’s credibility, showcase thought leadership, and build trust and authority through live, interactive sessions. We cover how to effectively use webinars as a cost-effective strategy to reach a broader audience, address niche topics, and surpass geographical boundaries, maximizing your lead generation efforts.Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit ro...2024-10-2813 min
Legal Marketing 101What is Email Marketing Personalization?What is Personalization in Email Marketing? Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice. Imagine your emails standing out in an overcrowded inbox, leading to increased open rates, improved conversion rates, and ultimately, stronger client relationships. From the basic use of clients' names in subject lines to advanced segmentation by case type or geographic location, you'll gain practical insights to ensure every message feels relevant and timely.Don't miss your chance to stay...2024-10-2115 min
Legal Marketing 101The Most Effective Way to Repurpose Old ContentWhat is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant?Join our host, Toby Rosen, as we unlock the secrets of transforming stale legal marketing content into fresh, engaging material that captivates your audience. By conducting comprehensive audits with tools like Google Analytics, you'll learn how to pinpoint high-performing content and identify evergreen topics that resonate with your audience. Discover the art of updating and expanding your existing materials to reflect current industry trends and regulatory changes, ensuring your content stays valuable and impactful in the ever-evolving legal landscape.2024-10-1414 min
Legal Marketing 101What is Gamification in Marketing? Can it Work for Law Firms?What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy?Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon in boosting client interaction and loyalty.By thoughtfully planning and executing these gamification strategies, your firm can stand out, making your marketing efforts more memorable and effective. Enhance your legal expertise with a touch of gamification and gain a competitive edge in client engagement. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit...2024-09-3016 min
Legal Marketing 101How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice?Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strategies that strike the perfect balance between engaging your audience and maintaining credibility.Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show2024-09-2317 min
Legal Marketing 101What is a Marketing Funnel?What is a Marketing Funnel?Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content, email campaigns, and more.Our discussion underscores the importance of understanding the client journey to create a steady stream of loyal clients. We offer a sneak peek into more advanced strategies like performance analysis and funnel optimization, available in an upcoming paid episode. Ready to revolutionize your firm's marketing?Subscription link: https://www.buzzsprout.com/965479/subs...2024-09-1610 min
Legal Marketing 101What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?What is the Right Balance Between Paid Ads and Organic SEO for Law Firms?Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google and social media ads, exploring their immediate benefits and potential pitfalls, while also celebrating the sustained advantages of a robust organic SEO strategy.The ultimate goal? To help you craft a balanced approach that caters to your firm's unique needs and timelines, ensuring you don't just chase leads but convert them effectively. ...2024-09-0916 min
Legal Marketing 101How to Leverage Contextual AdvertisingHow to Leverage Contextual AdvertisingJoin our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to positioning your services at critical decision-making moments, we explore how contextual advertising enhances trust and attracts the right clients.Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, vi...2024-08-2614 min
Legal Marketing 101How Do I Beat My Competitors?How Do I Beat My Competitors?Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients.By leveraging publicly available information such as keyword gaps, Google My Business listings, Google Ads, and social media insights, you can optimize your marketing efforts without resorting to unethical tactics. We emphasize learning from your competitors' ad strategies in real-time and making...2024-08-1914 min
Legal Marketing 101How Big Is Your Market?How Big Is Your Market?Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and uncover new opportunities.We explore how consistently monitoring market trends and client needs can help identify new opportunities, refine existing practices, and anticipate potential threats. This proactive approach is essential for making informed decisions regarding practice expansion, technology investments, and marketing strategies. In a...2024-08-1214 min
Legal Marketing 101Why Should I Trust Google's Algorithms?Why Should I Trust Google's Algorithms?Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge.Can you really trust a machine with your law firm's advertising dollars? Discover the transformative power of Google's algorithms.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show2024-08-0510 min
Legal Marketing 101Should I Copy My Competitors' Marketing Strategy?Should I Copy My Competitors' Marketing Strategy?Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies.Discover how personalized client service, showcased through compelling testimonials and case studies, can set your firm apart. This episode lays the groundwork for building a data-driven, adaptive strategy that evolves with the legal market and client expectations.Visit: Legal Marketing 101 YoutubeFor more...2024-07-2919 min
Legal Marketing 1013 Keys to Writing Great Email Content3 Keys to Writing Great Email ContentJoin our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging. Using real-life examples and practical tips, you'll learn to identify and craft compelling stories from your firm's experiences, ensuring you highlight key moments and client journeys effectively.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show2024-07-2219 min
Legal Marketing 101What is Remarketing?What is Remarketing?Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can revolutionize your marketing efforts.Ready to maximize your advertising budget while boosting conversion rates? This episode offers a treasure trove of insights on how platforms like Google Ads can tailor campaigns to re-engage warm leads effectively.Visit: Legal...2024-07-1513 min
Legal Marketing 101What is a CTA?What is a CTA?Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge between a potential client's interest and their decision to seek legal representation, making your website more intuitive and user-friendly.Learn why specific CTAs like "Schedule a consultation" are more effective than vague ones like "Learn More." From defining...2024-07-0811 min
An Aesthetic EducationAn Aesthetic Education Special: The Wiener Holocaust Library with Dr. Toby SimpsonIn this week's special episode, we have the privilege of speaking with Dr. Toby Simpson, Director of the Wiener Holocaust Library in London. Our conversation covers a variety of topics from the the Wiener Holocaust Library's History to its unique role as an institution today.The Library's Links:The Wiener Holocaust Library WebsiteWritten & Presented by Jeremy RosenAll Rights Reserved Altalena Inc.2024-07-0350 min
Legal Marketing 1014 Ways to Lower Your Cost Per Click4 Ways to Lower Your CPC on Google AdsJoin our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice.Whether you're a small local practice or a large law firm, these insights will help you achieve more cost-effective advertising and generate better results.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport...2024-07-0109 min
Legal Marketing 101AI Again: Part 1: Reintroduction to Artificial IntelligenceAI Again: Part 1: Reintroduction to Artificial IntelligenceJoin our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a buzzword for years, recent advancements have finally stabilized the landscape, allowing for meaningful integration into your systems. We’ll dissect how AI chatbots and automation are not just trends but essential tools that can streamline your cl...2024-06-0306 min
Legal Marketing 101Cybersecurity for Law Firms: Top 3 TipsTop 3 Cybersecurity Tips for Law FirmsJoin our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1PasswordVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show2024-05-2711 min
Legal Marketing 101Are Your Emails Actually Being Delivered?Are Your Emails Actually Being Delivered?Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive into the technical trifecta of DKIM, SPF, and DMARC, and how these email authentication protocols work for you. Boost your email deliverability and safeguard your legal marketing communications with insights from today's episode.Email Setup Instructions from...2024-05-2007 min
The Road from CarmelRabbi David Rosen KSG CBE (1958-67)Joining Jill and Doron on the 19th episode of the podcast, the first of our second season, to tell us his story, is Rabbi David Rosen (1958-67), the youngest son of Carmel College’s founders Rabbi Dr. Kopul and Bella Rosen, and brother of Rabbis Jeremy Rosen and the late Micky Rosen. David, known to his old school friends as Buster, is currently Special Advisor to the Abrahamic Family House in Abu Dhabi. He is the former Chief Rabbi of Ireland, and previously Senior Rabbi of the largest Jewish congregation in South Africa during the apar...2024-05-1746 min
Legal Marketing 101Building the Ultimate Drip Email SequenceBuilding the Ultimate Drip Email SequenceJoin our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.It's not just about sending emails – it's about sending the right ones, at the right time, with the right message. Join us and discover how strategic preparation and savvy automation can revolutionize how you connect with your clients and grow your pr...2024-04-0110 min