Tod Maffin - Podcast Details

Shows

Today in Digital Marketing This Month in Google AdsOur Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.co...

2025-03-1108 min

Today in Digital Marketing Explained: Meta's Big Changes to Advantage+ CampaignsOur Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestrea...

2025-02-1114 min

Today in Digital Marketing The New Metric That Can Predict Product SalesTod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you up...

2025-02-0420 min

Today in Digital Marketing Is "Production Enjoyment" the New Marketing Hack?Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these...

2025-01-2814 min

Today in Digital Marketing How Posting About Diversity Affects Social Media EngagementDiversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine.How do companies’ decisions to post about D&I actually influence their social media engagement? Can posting boost brand loyalty and improve consumer perceptions—or does it risk coming across as performative?That’s the question tackled by Nick Bombaij and his co-author in a paper called “Does Posting About Diversity and Inclusion Improve Engagement in Social Media?”Their research spans five years and...

2025-01-2109 min

Today in Digital Marketing Meta Cozies Up to Trump. What Now for Marketers?Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd...

2025-01-1416 min

Today in Digital Marketing Predictions: How the Social Media Platforms Will Perform in 2025Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot mo...

2024-12-1730 min

Today in Digital Marketing How Popular Pays' SafeCollab Tool Protects BrandsTod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend.If you want to check their platform out while you're listening, just go to PopularPays.com/podcast.📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Advertising: Reach Thousands of Marketing Decision-Makers.GO PREMIUM!Get th...

2024-12-1424 min

Today in Digital Marketing Google Ads: Everything That's Happened This MonthOur Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:The new message asset allows WhatsApp messaging directly from ads.Google engaged audiences are automatically created for remarketing.Performance Max now offers asset group level reporting.Call ads are being discontinued, affecting service providers.Responsive search ads will replace call ads in the future.What do you think of our new schedule and Friday show format?❗Take our survey.📰 Get our free daily newsletter🌍 Follow us on social media or...

2024-12-1014 min

Today in Digital Marketing ANNOUNCEMENT: What's Ahead For This PodcastChanges are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: tod...

2024-11-2208 min

Today in Digital Marketing Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager.But what if there IS a right answer here — if we care about t...

2024-11-1820 min

Today in Digital Marketing Earn It: Unconventional Strategies for Brave MarketersToday, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/bookSteve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ ma...

2024-10-0427 min

Today in Digital Marketing The Politics of SearchWe marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and liberal buyers think of, and use, our Google ads differently?Toda...

2024-09-3018 min

Today in Digital Marketing The Right Way to "Shrinkflate" Your ProductsIn this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases”📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalo...

2024-04-0810 min

Today in Digital Marketing Deep Dive: Why the Religious Complain More About Your BrandRiza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings.It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something. When you break down the kinds of people who spread negative word of mouth, you find different groups — not just genders or ages, but also their personal moral stance, how religious they are, and so...

2024-02-2821 min

Today in Digital Marketing Deep Dive: Exploiting the "Vicarious Hand Effect" in MarketingHow does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit card there.But if we ca...

2024-02-2616 min

Today in Digital Marketing Deep Dive: When Good Deeds Go Bad for BrandsTod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ m...

2024-02-2315 min

Today in Digital Marketing Deep Dive: Preventing Shopping Cart AbandonmentNew scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it. In fact, I'd venture to say an entire industry now exists i...

2024-02-2231 min

Today in Digital Marketing Social Media in 2024: The PredictionsIn this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story...

2023-12-2041 min

Today in Digital Marketing Deep Dive: Cracking the Code on Sponsored VideosSponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a business scientist who says she’s cracked the code for marketers..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog...

2023-12-0817 min

Today in Digital Marketing Special: How Much Damage Can a Single Negative Product Review Have?You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”.📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital🌍 Follow us on social media or contact us.GO...

2023-11-1311 min

Today in Digital Marketing Special Episode: Increasing Your Conversion RateOne little tweak to your product page can make all the difference in the world — but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive — Tod speaks with Shaun Brandt from Oddit.co.🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform update...

2023-10-1726 min

Today in Digital Marketing Special Episode: "Genetic Predisposition" — The Next Targeting Option?Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales...

2023-10-1612 min

Today in Digital Marketing Special Episode: Can Too Much Ad Frequency Work in Your Favour?Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales...

2023-10-1326 min

Today in Digital Marketing Special Episode: How Privacy Notices Affect Consumer Purchase IntentTod interviews the co-author of a new scientific research study called "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices.".🌍 Follow us on our social media📰 Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes...

2023-10-1219 min

Today in Digital Marketing The Role of "Goldilocks Influencers" in Marketing CampaignsIn this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.” ✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ a...

2022-11-2615 min

Today in Digital Marketing What 2023 Holds for Social Media PlatformsTod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions for Social Media Marketing in 2023.✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.) 📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts

2022-11-1945 min

Today in Digital Marketing How to Reply to Angry Comments with Humour — And Not F**k It UpThe use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France.He and his colleagues have just published a paper in the Journal of Interactive Marketing called “Using Humor to Address Complainers’ Online Incivility”.Want more? The full 24-minute interview is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

2022-11-1813 min

Today in Digital Marketing Google Ads: A Look Back and Ahead, with Jyll Saskin GalesJyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more.Learn more about Jyll's course: Inside Google Ads✅ Follow Tod on Social Media (LinkedIn, Mastodon, TikTok, etc.)If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.👉 SIGN UP FREE NOW...

2022-11-1720 min

Today in Digital Marketing The TikTok Algorithm: Revealed!It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.Well friends, you can keep your eye.In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy.Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

2022-11-1615 min

Today in Digital Marketing 3,738.Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions

2022-11-0415 min

Today in Digital Marketing Even Movie Theatres Are Going Vertical NowGoogle kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter defectors with naked people. New Zealand plans to regulate Buy Now Pay Later. And why you may be seeing vertical video soon up on the big movie screens.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions

2022-11-0308 min

Today in Digital Marketing Amazon's New Program for Merchants May Be a Game ChangerAmazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's back at the office, so why is worker productivity plummeting? Has Facebook's content algorithm gone too far? And good news for people who hate marketing on their smart phone.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/📰 Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio qu...

2022-11-0209 min

Today in Digital Marketing ENCORE: Local SEO and Google MapsIn this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more.Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.Get each episode as a daily email newsletter (with images, videos, and links).HELPFUL LINKS:ADS: Reach thousands of marketers with our ad options.CLASSIFIED ADS: Only $20 — mo...

2022-05-3029 min

Today in Digital Marketing Facebook’s New Thing Might Do Something to Help With…. Uh… Things.Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to announce a new advertising option… and how a 40-second TikTok video paid for an entire studio set. In fact, MY 40-second TikTok video.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterTODAY’S LINKS:Engagement StudyGoogle Answers Advertisers’ Burning Questions About FLoCHow to avoid 'clout-chasing' accusations in influencer marketingMORE:NEW! Po...

2021-03-1708 min

Today in Digital Marketing You Probably Don’t Know Your LTV Metric. (But Should.)Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s enterprise plan without paying a monthly fee.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Plea...

2021-03-1607 min

Today in Digital Marketing The Secret Word is: "Memphis."Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today… and the funniest apology that Twitter has ever had to put out.Get the entire show content, with links and images, as a DAILY email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow To...

2021-03-1506 min

Today in Digital Marketing Facebook Has No Idea What “Improved” Means Any MoreFacebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be littering your company profile with photos…. And we’re looking for a guest host!We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/hostGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perk...

2021-03-1205 min

Today in Digital Marketing A Porn Star and a Nun Walk Into a Business ShowTwitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a half-year, and the most unique business show on the Internet.We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/hostGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclu...

2021-03-1212 min

Today in Digital Marketing [Insert Peacock Joke Here: _______________]A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade could help your Google ranking, and the clever new ad format for streaming video.We’re looking for a regular fill-in host. If you have journalism/podcast experience and a good mic, go to TodayInDigital.com/hostGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! P...

2021-03-1010 min

Today in Digital Marketing Your Ad Was Denied. Reason: [A HAT]Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress update will keep you on Google’s good side… and Facebook has some bad news for brands in the social issue space.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsle...

2021-03-0511 min

Today in Digital Marketing No, America, Doctors Do Not Review Google’s Content.A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… and the Google Ads feature we all wanted is here.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • Link...

2021-03-0407 min

Today in Digital Marketing The Two Words Consumers Want You To SayFacebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new placement is equal parts encompassing and expensive… and Twitter may be removing some content from your web site.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave...

2021-03-0311 min

Today in Digital Marketing Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American drug stores using COVID to grow their marketing databases… and why Amazon quietly changed its mobile app’s icon yesterday.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a...

2021-03-0207 min

Today in Digital Marketing The Argument Against Being ‘Woke’ in Your MarketingTwitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now schedule your TikTok content… and cleaning your content marketing of cultural appropriation.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFol...

2021-03-0106 min

Today in Digital Marketing How I Added 50% TikTok Following Overnight (No, Really.)A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by TikTok following by 50% literally overnight. The method is shockingly simple.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Plea...

2021-02-2606 min

Today in Digital Marketing The Facebook Ad Denial Bots are Here to StayDon’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a new ads platform… and Snapchat’s recent audience numbers are mind-boggling.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Leave a VoicemailFollow Tod: Twitter • Linke...

2021-02-2510 min

Today in Digital Marketing Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)?Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s partner program. And some welcome upgrades for merchants who use Square.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:NEW! Podcast Perks: Exclusive Deals for ListenersAdvertising: Perks (free!) • Ads • Classifieds • Brand TakeoversJoin Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Plea...

2021-02-2408 min

Today in Digital Marketing So We’re Hacking PDF Contracts Now? Cool, Cool.Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook Shops rolls out in two more countries… And how to get Lead Gen Forms on LinkedIn without paying for an ad campaign. Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Reach Mar...

2021-02-2308 min

Today in Digital Marketing UGC is Cheap and Fast. Why Isn’t Everyone Doing It?A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… If User-Generated Content is so cheap and easy to get, why aren’t all brands doing it? And how to use a free tool from Google to increase your web site speed.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email...

2021-02-2208 min

Today in Digital Marketing Why is Microsoft Changing Ad Campaigns Without Permission?Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube adds a nice new analytics tool, and the podcast ad industry continues to consolidate.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Please rate and review us!Reach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing...

2021-02-1907 min

Today in Digital Marketing Immersive-Marketing Lessons from a Failed Video GameWhat can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about repurposing your video content. And will 2021 be the year of livestream commerce?Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterMORE:Join Our Free Slack CommunityGet this as a daily email newsletterEnjoying the show? Plese rate and review us!Reach Marketers: Ads • Classifieds • Brand TakeoversLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok (daily digital marketing tips)

2021-02-1813 min

Today in Digital Marketing Mark Zuckerberg Hates Australians.Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook locks Australian news out… Social media influencers now have a big union behind them… the most unlikely location for a digital content studio… France forces Google to change its business ratings system… and the “I’m Not a Cat” lawyer gets another round of 15-minutes of fame.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet t...

2021-02-1707 min

Today in Digital Marketing Digital Advertising Taxes Are Here. What Now?Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterIt’s finally here — America’s first tax on digital advertising. What does it mean for your marketing budget? Also: Hate them all you like, but those irritating jingles work. Stop words aren’t a thing in SEO any more. A Vimeo launches an easy GIF maker. And why is Clubhouse feeding user data to Chinese servers?Enjoying the show? Please consider rating and reviewing us!About...

2021-02-1611 min

Today in Digital Marketing Facebook’s Worst Idea YetGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterFacebook wants to make policy decisions for other social media platforms… Microsoft’s says its new PPC bidding may bump your conversions up… Google business messaging hits the desktop… and Pinterest’s nearly as popular as TikTok now.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterReach Marketers: Ads • Classifieds • Brand Takeover...

2021-02-1208 min

Today in Digital Marketing Meet Google’s New Algorithm UpdateGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterGoogle’s new algorithm update is poised to be among its biggest changes ever… Facebook is working on a Clubhouse clone… Why has Instagram changed its Like button?... and getting your images to rank higher in the search engines.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a Voic...

2021-02-1111 min

Today in Digital Marketing This Law Firm Serves Terrible ChickenGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterWhat happens when you sue a customer for leaving a bad review? Will your brand’s content be caught up in Facebook’s algorithmic changes? An update on the future of TikTok. And Pinterest’s clever addition could help out content marketers.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsle...

2021-02-1008 min

Today in Digital Marketing “I’m Here Live. I’m Not a Cat.”Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterA new e-commerce tool from Facebook claims it’ll improve your conversions by 75%... What happens to your brand’s Google ranking when you remove comments from your company’s blog… Instagram changes its algorithm to lock out TikTok uploads… and here’s why you should definitely know how to turn those AR filters off in Zoom.Enjoying the show? Please consider rating and reviewing us!About the Po...

2021-02-0909 min

Today in Digital Marketing “I Mean, Exclusivity Was An Option…”Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterSurprising insights from 22 million social media posts... TikTok moves quickly on e-commerce functionality, why authority is the key to ranking higher in Google, and what happens when two brands accidentally use the same stock video in their Superbowl ads.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave...

2021-02-0813 min

Today in Digital Marketing WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer)On this special weekend edition, Jon Loomer (http://jonloomer.com/) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn how YOUR ad campaigns and reporting will change.Jon's "Facebook Ads and iOS14" courseJon's "Beyond the Boost" programJon's "Power Hitter's Club" membership programAbout the Podcast:Enjoying the Show? Rate/Review Us!Join Our Free Slack CommunityMore: Ads / Classifieds • Transcripts • Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchToday in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital. Subscribe...

2021-02-0621 min

Today in Digital Marketing Meet the New Digital Kingmakers of Superbowl MarketingGet the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterAmazon upgrades its affiliate tools. Why Google is rewriting text on your web pages. Snapchat’s clone of TikTok is killing it. And why your next campaign should probably include a sprinkling of Pinterest.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and ClassifiedsLeave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok...

2021-02-0512 min

Today in Digital Marketing The Future of Google Ads: No Keywords?!Get the entire show content, with links and images, as a daily email newsletter! Subscribe at TodayInDigital.com/newsletterPotentially huge changes ahead for your Google Ad campaigns… Twitter pulls a popular marketing research tool… Google Analytics drops support for YouTube… and the clever QR code campaign in this weekend’s Superbowl that doesn’t use any QR codes.Enjoying the show? Please consider rating and reviewing us!About the Podcast:Join Our Free Slack CommunityGet this as a daily email newsletterAdvertising and Classified...

2021-02-0410 min

Today in Digital Marketing Is Facebook’s Biggest API Gap Closing?Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you ever thought. Adobe makes common PDF actions free. And this week in "What’s Instagram Copying Now?"About the Podcast:Enjoying the Show? Rate/Review Us!Join Our Free Slack CommunityMore: Ads / Classifieds • Transcripts • Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchMore Info on the Stories Covered:Twitter and IDFAAmazon Quart...

2021-02-0310 min

Today in Digital Marketing The Future of Third-Party Cookies? Educated Guesses.Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of its lowest-priced tier. Twitter’s calendar could come in handy for social media content managers. And did you just accidentally delete an Instagram post? Now, a way to bring it back from the dead.About the Podcast:Enjoying the Show? Rate/Review Us!Join Our Free Slack CommunityMore: Ads / Classifieds • Transcripts • Leave a VoicemailFollow Tod: Twitter • LinkedIn • TikTok • TwitchMore Info on the Stories Covered:Jeff Bezos Stepping...

2021-02-0209 min

Today in Digital Marketing Things Are About to Get Creepy (and Ridiculously Effective?)Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, Spotify’s new patent is equal parts creepy and potentially ground-breaking in terms of marketing, and TikTok cozies up to agencies. Wait, no, scratch that. Just one agency. • Enjoying the Show? Rate/Review Us! • Join Our Free Slack Community • About Us: Ads / Classifieds • Transcripts • Leave a Voicemail • Follow Tod: Twitter • LinkedIn • TikTok • TwitchMore Info on the Stories Covered:Spot...

2021-02-0115 min

Today in Digital Marketing When Your Digital Marketing Campaign Goes Too FarHow far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google on restoring your ranking. • Pinterest Story Pins Following Streams • Twitch Stunt • Removing Shopify Text • Recovering Google Juice from a Web Hack • Take the Podcast Survey and Win $50 • Enjoying the Show? Rate/Review Us! • Join Our Free Slack Community • About Us: Ads / Class...

2021-01-2908 min

Today in Digital Marketing “Say Hello to My Little Friend!”We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram hashtag contest one brand is running.➡ LISTENER SURVEY: http://todayindigital.com/survey➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT...

2021-01-2808 min

Today in Digital Marketing All The Cool Kids Want StoriesIt’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google emailing people asking them to verify sites that they have no connection to?➡ LISTENER SURVEY: http://todayindigital.com/survey➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishRev...

2021-01-2705 min

Today in Digital Marketing “Enhance!”Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, and why you should ignore studies about the best time to post on social media.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail...

2021-01-2608 min

Today in Digital Marketing What’s the Big Deal About “Internet”?Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn gets granular, and two-and-a-half-weeks and counting: The big Facebook reporting bug is STILL not fixed.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLea...

2021-01-2509 min

Today in Digital Marketing Reasons Your Brand Should Stop BloggingShould your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if Google makes good on its threat to straight-up leave the country. Buffer’s mobile app gets some nice upgrades. And TikTok video production for digital marketers who’ve never made a TikTok video before.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet yo...

2021-01-2210 min

Today in Digital Marketing Organic Content Marketing on… Spotify?!Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail...

2021-01-2107 min

Today in Digital Marketing Stories, Fleets, Shorts, Clips… Can’t We All Just Get Along?!Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the Grateful Dead became the start of a revolution in audio storytelling and digital marketing.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Ads and Classifieds: TodayInDigital.com/adsLeave a voicemail at To...

2021-01-2004 min

Today in Digital Marketing Why Do 87% of Ad Accounts Have Fraudulent Clicks?Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, YouTube’s answer to TikTok videos… TikTok’s answer to Q&A videos…. And this tiny change to Google Sheets may be the reason your office’s data nerd is smiling a lot today.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can pu...

2021-01-1909 min

Today in Digital Marketing Jumping Through Facebook Support HoopsOne marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise on the second-biggest search engine in the world. And an update on my project to give sequence-email-spammers a taste of their own medicine.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm...

2021-01-1811 min

Today in Digital Marketing The Social Platform That Finally Toppled FacebookYou knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who is two password attempts away from the worst year of his life.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ...

2021-01-1508 min

Today in Digital Marketing Is It Possible? Facebook Ads Do Nothing?!Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective targeting and user privacy. And how much money would Donald Trump make on Twitter if he were a social media influencer?➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you...

2021-01-1407 min

Today in Digital Marketing Special: How Will Apple’s IDFA Changes Affect Digital MarketingApple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll need to adapt our future digital marketing programs.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCA...

2021-01-1321 min

Today in Digital Marketing Forget 1st and 3rd Party Data. Meet SECOND-Party Data.In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label your location a COVID-risk. Agorapulse is about to raise its prices. The former head of Facebook ads has a new job. And how one small Internet provider’s oddball reaction to American politics may be messing up your social advertising reach.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet...

2021-01-1210 min

Today in Digital Marketing Why You’re Missing Comments on Your Ad Campaigns: Our Investigation into Third Party PlatformsIt’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into why most third-party social media tools can’t see these comments, and why most aren’t telling you.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source lin...

2021-01-1216 min

Today in Digital Marketing When Your Brand Must Pick a SideWhat do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And WhatsApp is NOT doing what everyone says it’s doing.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Sour...

2021-01-0807 min

Today in Digital Marketing Social Influencer Campaigns Under FireWhy is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the fallout from yesterday’s chaos in America.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and fu...

2021-01-0705 min

Today in Digital Marketing Facebook Removes the Like Button. (Wait, What?!)Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never guess which one it was (sorry, I’m a little undercaffeinated today)… and the first salvos fired in the newest battle between privacy advocates and digital advertisers, this time: It’s the Podcast industry under fire.➡ Review the show: https://RateThisPodcast.com/today➡ Join our free Slack community: TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you ca...

2021-01-0611 min

Today in Digital Marketing Hi Again. Maybe You Haven’t Received My Email?It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok musical do? And if Shopify is in second place for the biggest e-commerce platform with only 3% market share, who’s number 1? And how do they have 40% share?➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us...

2021-01-0509 min

Today in Digital Marketing Welcome to 2021. May All Your CPMs be Below Benchmark.Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s largest e-commerce companies missing? And three myths about getting into YouTube’s trending section — busted!➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and f...

2021-01-0410 min

Today in Digital Marketing 2021 — We Are SO READY For YouAnother option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing platforms is set to go public. And if you felt like an underachiever in 2020, wait until you hear about Ryan Kaji. You’re gonna hate your life even more.➡ Join our free Slack community! TodayInDigital.com/slackHELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can pu...

2020-12-2306 min

Today in Digital Marketing Boycott? What Boycott?It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a popular Wordpress plugin has a massive security hole, and one brand that boycotted Facebook ads is back.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThis...

2020-12-1807 min

Today in Digital Marketing Doofus.Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And LinkedIn reports a bug that may have big consequences for your brand’s reputation.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full...

2020-12-1708 min

Today in Digital Marketing Huge Changes Coming to Facebook AdsBreakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. Today, we breakdown the details as digital marketers around the world struggle to make sense of what’s to come.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet...

2020-12-1609 min

Today in Digital Marketing Please Click The X Clearly Visible In This Box: 🔲TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You can no longer delete interests from ad campaigns.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source links and full...

2020-12-1505 min

Today in Digital Marketing SPOILER: It’s Yellow and Grey, folks.The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform — and it’s free… and what are the copywriters at Pantone smoking and how do I get some?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:

2020-12-1408 min

Today in Digital Marketing Why Can’t Twitter Keep Things Alive?T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram account to its competitors? Twitter is shutting things down left, right, and centre… and LinkedIn has good news for those who administer their company’s pages.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publis...

2020-12-1209 min

Today in Digital Marketing Melinda Really Wants You to Click That LinkInstagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a mistake your intern makes… and the terrifying email scam currently targeting marketing agencies.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcast.com/today ABOUT THE PODCAST:Source lin...

2020-12-1014 min

Today in Digital Marketing Shots Fired.The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad word rocketed a post straight to the top of Reddit this year.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet yo...

2020-12-1011 min

Today in Digital Marketing Will This Podcasst Titel Rank Highr?Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a popular web site plugin exposed a half million web sites to danger. And ho is exactly is Richard Socher and why does he want to compete with Google?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm...

2020-12-0807 min

Today in Digital Marketing Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now send that data to pretty much any of your existing tools… and the deadline for TikTok has passed. What next for the popular but beleaguered platform?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:...

2020-12-0713 min

Today in Digital Marketing Something Fishy is Happening with MessengerFacebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid-funnel results… There’s yet another post type your content manager will need to create, and this one’s a BIG one…. And you didn’t really need to create that Facebook Messenger ad campaign today, did you?➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It...

2020-12-0409 min

Today in Digital Marketing Are Shipping Services On The Verge of Collapse?Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for car dealerships…. A big Google Core update is rolling out today… and what do you do when you have a loyalty program of 100 million people? You start an ad platform, of course.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm t...

2020-12-0410 min

Today in Digital Marketing The One With the Boings In ItGoogle’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive podcast feeds?.... and the dumpster fire that is the Facebook ads platform burns even hotter today.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishR...

2020-12-0208 min

Today in Digital Marketing In Google’s World, Green Is BlueThe global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you knowing it?… and Google releases a shockingly good documentary about… itself.➡ Join our free Slack community! TodayInDigital.com/slack➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)HELP SPREAD THE WORD:Tweet It: bit.ly/tweet-tidm to preview a tweet you can publishReview Us: RateThisPodcas...

2020-12-0110 min