Shows
Behind the Numbers: an EMARKETER PodcastBehind the Numbers: How the Rise of the AI Shopping Agents Is Impacting the Customer JourneyOn today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.
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2025-02-2826 min
The Digital Deep Dive With Aaron ConantThe Future of eCommerce: A Compilation of Trends in Streaming TV Ads, Fulfillment, and MoreAaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of experience in digital commerce, Aaron provides advisory services to brands on Amazon sales strategies, retail media, DTC platform selection, and SEO. Before starting BWG Connect, Aaron was the Head of eCommerce Sales and Business Development at Perrigo and a Research Scientist at Pfizer. He is also the host...
2025-02-2010 min
The Garage: Tools For Retail Media InnovationIn-store Retail Media is Changing the GameOn this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers.Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive, along with returning guests Dan Hight, VP of Media Partnerships at Placer AI, and Paul Brenner, SVP of Global Retail Media at Vibenomics, and hosts Dan Massimino and Evan Hvorka, dissect...
2025-01-2944 minThe Digital Deep Dive With Aaron ConanteCommerce Strategies With Economic Headwinds With Todd HassenfeltTodd Hassenfelt is the Global Digital Commerce Senior Director of Strategy and Execution at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels, including C-stores, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, his articles appear in publications such as BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast.
2024-03-1441 min
Beyond The ShelfPlanning for Pivots, Not Perfection with Colgate-Palmolive's Todd HassenfeltDavid's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best practices for using generative AI for images (14:41), takeaways from the Amazon Black Friday NFL game (28:24), and much more.Connect with Todd on LinkedIn: https://www.linkedin.com/in/todd-hassenfelt/Learn more: https://itsrapid.ai/
2023-12-1240 min
Unpacking the Digital ShelfReal-World Examples of How Top Brands are Using AI on the Digital ShelfAI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re surrounded by questions about how to get started with AI and what the new era of content creation will look like. In this audio rebroadcast of a recent Digital Shelf Institute webinar hosted by Lauren Livak Gilbert, learn how fellow digital leaders like Todd Hassenfelt from Colgate and Pam Perino from Ghirardelli approached the same questions. Eli Or...
2023-12-111h 01
Ecommerce BraintrustAmazon Inspire: Hot or Not? With Todd Hassenfelt of Colgate-Palmolive - Episode 313In this episode of The Ecommerce Braintrust, Kiri Masters talks with Todd Hassenfelt, Global Digital Commerce Sr Director of Strategy & Execution at Colgate-Palmolive, to discuss Amazon Inspire. As a leading figure in the global digital commerce space, Todd brings his expertise and insights to the table as they explore whether Amazon Inspire has the potential to challenge social media platforms like TikTok. They dive into the details of Inspire, its features, user traction, and its impact on brands. Tune in to gain a deeper understanding of this emerging platform and its potential implications for the eco...
2023-10-2426 minThe Digital Deep Dive With Aaron ConantThe AI-Driven Digital ShelfTodd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, his articles appear in publications, including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast. In this e...
2023-08-3144 min
The NOW GenSeason 2 Episode 148 "For Customer Journey, Todd Hassenfelt Plans for Pivots not Perfection"Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey and the evolution of brand experiences. Listen to his episode to learn valuable insights about evolution, the consumer journey, and the ultimate balance of innovation and speed.🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowg...
2023-08-2238 minThe Digital Deep Dive With Aaron ConantGPT-4 and the Generative AI’s Impact on BrandsTodd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, his articles appear in publications, including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast. In this e...
2023-03-3045 min
The Commerce Collective PodcasteComm Masterclass: The Omnichannel Mindset - As Important As Brushing TeethOmnichannel is not a new concept on Mastering Metail, but how does a large manufacturer or brand tie everything together across its teams to provide the best consumer experience possible? That’s where someone like Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, can help.This episode focuses on 3 key digital shelf management elements - PDP Content, retailer search, and ratings & reviews - to always be thinking about from an omnichannel perspective and we discuss how your brand can adopt this approach. The Digital Shelf should get as much attention as the physical shelf does since the consumer jou...
2023-03-2226 minThe Digital Deep Dive With Aaron ConantMaximizing the Potential of the Digital Shelf With Todd HassenfeltTodd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels, including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, he has published articles in publications including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast. In t...
2022-07-2130 minThe Digital Deep Dive With Aaron ConantPlaying Tinder With Data Sources With Todd HassenfeltTodd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick and mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold some of the top brands in the US to multiple channels including C-store, mass merchandisers, wholesale clubs, supermarkets, and eCommerce. As an eCommerce and content contributor, he has published articles in publications including BRAVE Commerce, Ecommerce Braintrust, and The Digital Shelf Cast.
2022-07-0733 minUnpacking the Digital ShelfWebinar: Set the Right Distribution Priorities, with Lauren Livak, Director of the Digital Shelf Institute and Todd Hassenfelt, Ecommerce Director at Colgate PalmoliveThe assortment strategy you use for brick and mortar cannot just be pasted onto the digital shelf. In order to drive maximum growth and profitability, you need to deploy the right analysis, strategies, and tactics to select and promote the right assortment at the right time. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving this process across multiple organizations. Lauren Livak is the Director of the Digital Shelf Institute and driving force behind the playbook, and Todd Hassenfelt, Ecommerce Director at Colgate Palmolive, joined us in a...
2022-05-0944 min
The Digital Shelf CastThe keys to a successful digital transformation for CPG organizationsDigital transformation has been part of companies’ strategy roadmaps for a long time, but it remains an area where many organisations find it difficult to make tangible progress - and an area that is prone to misconceptions and missteps. In fact, CPG is consistently named as an industry that lags other sectors on digital transformation. So, what does it take to get this right and how can CPGs achieve a successful digital transformation? To answer this question, we're delighted to welcome back to the podcast Todd Hassenfelt, eCommerce Director for Growth Strategy and Planning at Colgate-Palmolive.
2022-03-2149 min
The Digital Shelf CastHow to Build a World-Class CPG Ecommerce TeamWhat’s the first thing that comes to mind when you think of CPG ecommerce skills? The massive shift to online buying has increased the need for organizations to accelerate their digital capabilities by recruiting new talent and also upskilling their existing workforce. But what does it take for CPGs to build world-class ecommerce teams? And what are the pitfalls to avoid? Listen to Todd Hassenfelt, Sr Director Ecommerce at Simple Mills, share his insights! And don't forget you can book a free consultation with us at www.efundamentals.com/podcast
2021-06-1651 min
BRAVE COMMERCEHow to grow eComm knowledge org-wide with Simple Mills' Todd HassenfeltDirector of eCommerce at Simple Mills Todd Hassenfelt discusses the importance of shifting your org's mindset towards customer satisfaction and testing & learning to help your brand react faster. He also advises how to move from operationalize eComm org-wide by simplifying and translating eComm objectives into easily understandable principles.Knocking down the silos between departments and providing ways for teams to win are among Todd's suggestions for driving eComm integration. Lastly, he emphasizes the key values in a successful eComm leader: curious, humble and patient. Hosted on Acast. See acast.com/privacy for more information.
2021-04-2531 minBRAVE COMMERCEHow to grow eComm knowledge org-wide with Simple Mills' Todd HassenfeltDirector of eCommerce at Simple Mills Todd Hassenfelt discusses the importance of shifting your org's mindset towards customer satisfaction and testing & learning to help your brand react faster. He also advises how to move from operationalize eComm org-wide by simplifying and translating eComm objectives into easily understandable principles.Knocking down the silos between departments and providing ways for teams to win are among Todd's suggestions for driving eComm integration. Lastly, he emphasizes the key values in a successful eComm leader: curious, humble and patient. Hosted on Acast. See acast.com/privacy for more information.
2021-04-2531 min
Pros & Content BriefTodd Hassenfelt (Senior Director of eCommerce, Simple Mills)Joining us on Pros & Content today is Todd Hassenfelt, Senior Director of ECommerce at Simple Mills!As their name suggests, Simple Mills sells nutritious food with a focus on flavor - things like almond flour brownies and veggie pita crackers - made with ingredients you’d recognize. This mindset of positive impact extends beyond uniquely healthy products. Todd commands an uncommon strategy for a CPG. He blends eCommerce and content to avoid conforming to traditional CPG expectations, like bombarding customers with emails and bargains. “We’re not a discount brand, we’re not gonna win t...
2020-11-1142 min