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Building With MetalEpisode 39 Behind the Scenes of Digital Marketing with Todd HockenberryJoin me on Episode 39 of Building With Metal as we delve into the world of digital marketing with our expert guest, Todd Hockenberry. With a career spanning over two decades, Todd shares his journey from sales to becoming a marketing and SEO consultant. We explore the evolution of inbound marketing, emphasizing the shift from interruptive ads to creating valuable content that naturally attracts customers. Todd also sheds light on the role of AI in marketing, its potential, and its limitations. We discuss the importance of SEO, particularly for contractors, and the significance of optimizing Google location pages and managing online...2025-07-0129 min
Building With MetalEpisode 39 Behind the Scenes of Digital Marketing with Todd HockenberryJoin me on Episode 39 of Building With Metal as we delve into the world of digital marketing with our expert guest, Todd Hockenberry. With a career spanning over two decades, Todd shares his journey from sales to becoming a marketing and SEO consultant. We explore the evolution of inbound marketing, emphasizing the shift from interruptive ads to creating valuable content that naturally attracts customers. Todd also sheds light on the role of AI in marketing, its potential, and its limitations. We discuss the importance of SEO, particularly for contractors, and the significance of optimizing Google location pages and managing online...2025-07-0129 min
Exploring GrowthLeveraging Sales In Marketing with Todd HockenberryIn this inaugural seventh episode, Lee interviews Todd Hockenberry, a marketing consultant in the manufacturing space. They discuss the role marketing plays for an industrial business and maintaining client relationships. Todd brings a wealth of knowledge over his time being a professor in the sales department and his perspective on inbound marketing.
Have a guest recommendation, a question or just want to connect? Go here: https://www.harvardmurray.com/explori...2022-08-0838 min
American RealEpisode #198 | Todd Hockenberry | Knowing Your CustomersTodd Hockenberry is a business development strategist who consults with entrepreneurs and business owners with his company Todd Hockenberry, Inc using the inbound principles. His company has an edge on the industry by expressing the benefits of being customer centric and appealing to what drives better sales. Todd focuses on the theory that if a company can offer an unmatchable experience in all stages of the brand, compared to the competition, chances are the customer centric company will outperform. Todd knows his consultations can shake old habits of business leaders who focus primarily on numbers and benchmarks, and will...2021-12-3143 min
CPA Trendlines PodcastsWhat Works in Staffing Today, with Todd HockenberryRichard Rothstein of Rothstein Consulting interviews Todd Hockenberry from Top Line Results for CPA Trendlines2021-12-0626 min
The Manufacturing Show54. Break Free from Constraints with Specific DesignPractice makes perfect, right? Well, not always… Often, the process you’ve practiced longest is what’s holding you back. That’s why Ethan Escowitz, Founder at Arris Composites, is championing specific design — a simple design philosophy that unlocks a world of potential. What we talked about: How specific design is changing the rules of manufacturing Why the approach may be the key to reshoring How specific design helps you deliver value to your customers #Growth series, Todd Hockenberry cohost: This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results. You can find t...2020-09-2924 minThe Manufacturing Show53: Studying Sales: How a Student Sees the ProfessionThere is a lot you need to learn to be successful in sales. But contrary to what some people believe… Sales can be taught. Just ask Abby Hockenberry, a senior at Stetson University studying sales and — as the last name may have given away — my daughter. Abby has a unique insight into the current state of sales in the classroom and I invited her on the show to share what she’s learned pursuing a sales education. In this episode, we discuss: Misconceptions about sales Why you need to do your homework How to tackle awkward conversations This #Growth episode is hosted b...2020-09-1521 minThe Manufacturing Show52: #Growth: The State of Sustainability: The Future for Solar EnergyMore organizations are looking to reduce their carbon footprint. Solar energy is leading the pack when it comes to renewables… But how much return can you expect on your investment? In this episode, I catch up with Tyler Kanczuzewski, VP of Marketing & Sustainability at Inovateus Solar, to find out. We discuss: How COVID-19 is impacting the solar business Finding return on your solar investment Solar and your environmental impact #Growth series, Todd Hockenberry cohost: This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results. You can find this interview, and many more...2020-09-0124 min
The Buyer Enablement PodcastEP.1 Speed Wins with Todd HockenberryTHE BUYER ENABLEMENT PODCAST
TODAY, our guest on The Buyer Enablement Podcast is Todd Hockenberry, and he laid down the real buyer journey rapid fire then went right into what that means for sales leaders. Sales reps are a channel not the channel for information. Buyers don't care where they get information so long as its fast, easy, and brings the future into the now. Reps can do it all if they recognize how buyers actually buy. Listen for more on how to map your sales process to the buyer journey.
WATCH THE FULL VIDEO o...2020-08-271h 01The Manufacturing Show49: Digital Success: The Buyer’s Journey, CX & Employee EngagementIn the current climate, we all need digital success. And a lot goes into achieving it. You need to understand the buyer journey, provide great customer experience and have unparalleled employee engagement. But it all starts with alignment — with the market, within your organization, with your teams and with your customers. That’s one of many pieces of wisdom Jonathon Hensley, CEO & Chief Creative Officer at Emerge Interactive, shared on today’s show. He also covered: Why digital initiatives fail Why believing you’re customer-centric doesn’t make it so How to understand (and utilize) your buyer’s journey #Growth series, Todd...2020-07-2228 min
The Industrial Marketing ShowEp. 16 - Industrial Inbound Culture with Todd Hockenberry of Top Line ResultsWe got back to back on Todd with Todd Hockenberry of Top Line Results. Todd details his beginning in Inbound Marketing and Sales - before the term was even known - and explains how to build an Inbound culture at your industrial company through transparency, vulnerability, and a holistic strategy.2020-07-1551 min
B2B Growth#CX 59: Customer Experience as Existential Experience w/ Todd HockenberryIn this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Hockeberry, a B2B sales and marketing consultant at Top Line Results, about true personalization, customer-centricity, internal alignment, and ... company survival. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts2020-07-0200 minThe Manufacturing Show46: How to Create a Great B2B Sales ExperienceIn 2014, the average company had six competitors. In 2019, the average company had 54 competitors. (HubSpot) Maybe your product or service has really cool features. But if you’re not prioritizing great customer experience, the rest isn’t going to matter. HubSpot and Inbound guru, Dan Tyre, shares how to create a meaningful B2B sales experience for any industry in this #Growth episode. Plus, Dan and Todd chat about: Why the customer experience is so critical for any B2B company today How to create and target buyer personas How treating people like human beings will help you scale your business up...2020-06-3025 minThe Manufacturing Show40: 3 Keys for Preparing to Sell Your Business w/ Domenic RinaldiConsidering selling or acquiring a business? There’s a bit more preparation needed than you might think. In this #Growth episode of The Manufacturing Show, Todd chats w/ Domenic Rinaldi, an M&A advisor at Sun Acquisitions and host of the M&A Unplugged podcast. Todd and Domenic discuss: What type of business should be considering selling during the pandemic How to value sales and marketing as assets when looking at a balance sheet 3 keys for those preparing to sell their business How to prepare for an acquisition Resources mentioned in this episode include: Exit and merger assessments at https://k2...2020-06-0225 min
The Customer Experience Podcast76. When Customer Experience Becomes An Existential Experience w/ Todd HockenberryOur ideas about customer experience have probably changed drastically due to the COVID-19 pandemic. Customer experience is no longer just about getting value from a service or experience. It’s actually about helping each other survive. When customer experience is that essential to keeping our livelihoods and lives safe, we have to revisit its deepest foundation: relationships. In this episode, I interview Todd Hockenberry, Consultant, Advisor, and Coach at Top Line Results, about customer centricity and inbound organization. What we talked about: - Alignment is actually about teamwork - True customer-centricity means knowing more about the customer than they know about t...2020-05-2646 minThe Manufacturing Show37: How to Make Business Human Again w/ Ethan BeuteWhen did we all become robots? We were social distancing long before COVID-19. The crisis has proven our work needs the human touch. And Ethan Beute, Chief Evangelist at BombBomb, knows how we can all be a little more human. BombBomb’s product makes it easy to record and send video emails. It seems simple, but it’s an immensely powerful tool that can free you from being the automaton firing off faceless emails in bulk. What we talked about: Why video rehumanizes communication and business The downsides of convenience and automation Why video lets you control your message Why customer...2020-05-2034 min
M&A UnpluggedStrengthening Your Company By Creating Value For Your Customers with Todd HockenberrySales and marketing are so important to the lifeblood of a company. Who sits at the center of these is their customer. As such, it is crucial for companies to think of how they are creating valuable content and experiences tailored to them. This is the principle of inbound, and in today’s episode, Domenic Rinaldi sits down to talk deeper about this topic with Todd Hockenberry, the founder of Top Line Results and an advisor and coach for B2B industrial and manufacturing companies. Through his book, Inbound Organization, Todd shares with us how you can build and streng...2020-05-1934 minThe Manufacturing Show36: Thinking About Selling? Read This First w/ Terry LammersThere are only 4 ways to grow your business. You can get new business with existing customers, new customers, raise prices or through acquisitions. And that last one is super important but doesn’t get talked about nearly enough. Luckily, today we get a chance to speak with Terry Lammers, Cofounder of Innovative Business Advisors. And, as the author of “You Don’t Know What You Don’t Know,” Terry literally wrote the book on everything you need to know about acquisitions. Whether you’re looking to sell or buy, Terry has a ton of advice. #Growth series, Todd Hockenberry cohost: This #Growth e...2020-05-1224 minThe Manufacturing Show18: How IoT is Impacting the Capital Equipment Market w/ Michael BreidenbrueckerUnderstanding the chain from which goods originate has become a major trend in numerous industries. The capital equipment market is no different. In this #Growth episode of The Manufacturing Show, co-host Todd Hockenberry speaks with Michael BreidenBruecker, the co-founder of Senseforce, a leading technology in the industrial Internet of Things (IIoT). The two discuss: The value of using data from many machines to create performance benchmarks The benefits of full data transparency in the capital equipment market How IIoT is impacting the relationships between companies This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies...2020-02-2524 minThe Manufacturing Show17: Lean Manufacturing Today, Human-Centered Design Tomorrow w/ Robert Niemec"No longer do we live in the industrial age, nor the technology age. We live in the age of user experience." This is just one insight managing partner at Twisthink, Robert Niemiec, shares with The Manufacturing Show co-host, Todd Hockenberry. In addition to user experience in manufacturing, the two discuss: Prioritizing lean manufacturing practices today in order to invest in human-centered design (HDC) tomorrow How manufacturers can stay relevant to consumers How to make high volumes of data useful for improving user experience This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top L...2020-02-1828 min
Innovate iPM017 Inbound Marketing for Industrial Firms with Todd HockenberryToday we talk with Todd Hockenberry of Top Line Results about inbound marketing and what it means for the people and businesses who work in the industrial world. If you are an employee in hopes of transitioning to an independent role or a small firm looking to keep an edge on your marketing, this show is for you!
Todd is the author of the highly rated book “Inbound Organization: How to Build and Strengthen your Company’s Future Using Inbound Principles” and the podcast host of the "The Manufacturing Show". He is considered an expert in digita...2020-02-1431 minThe Manufacturing Show15: Why the Manufacturing Engineering Industry Needs More Entrepreneurs w/ Rob WilliamsThere’s a void in the manufacturing engineering space. Not a little one that will soon be fulfilled. It’s a big void. And it’s one that presents a wild amount of opportunity to any industrial production specialist who may be interested. In this episode of The Manufacturing Show, co-host Todd Hockenberry checks in with fellow podcast host (Innovative iPM) and advanced project cost estimator for Marathon, Rob Williams. The two discuss: How entrepreneurship is affecting the manufacturing space and other technical fields Areas engineers should consider being more entrepreneurial in Red flags to look out for in project manage...2020-02-1125 min
Helping Sells Radio164 John Jantsch The Self-Reliant EntrepreneurI never would have thought we’d do a show based on inspiration from a "renegade minister, a handyman turned political activist and naturalist, and an innovative educator and early feminist voice.” But we did. Thanks to John Jantsch, author of the new book, "The Self-Relient Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.” Although this book was written for entrepreneurs, who John traditionally serves, the lessons in this book apply to anyone. We talked about that, too. Because in his book John writes, “You can experience a spirit of self-reliance and independence no matter your profession or job ti...2020-01-2129 min
Helping Sells Radio162 David Meerman Scott Creating Fans as a Business ModelI know what you’re thinking. I thought the same thing. “I work for an enterprise software company. We don’t have fans.” If it’s true that you don’t have fans, it’s because you haven’t created any fans. HubSpot has fans. Atlassian has fans. And to prove the point that any business can have fans, Hagerty Classic Car Insurance has one million subscribers to it’s YouTube channel. David Meerman Scott, author of Fanocracy: Turning Fans into Customers and Customers into Fans, told us the story about how Hagerty Classic Car Insurance needed to figure out a better way to sell...2020-01-0736 minThe Manufacturing Show#Growth: The Self-Reliant Entrepreneur: Finding Freedom in the Midst of an Exhausting WorldOn this episode, John Jantsch joins co-host Todd Hockenberry to discuss John’s philosophy of the self-reliant entrepreneur. John is the President of Duct Tape Marketing and author of several books. What we talked about: Why self-reliance is the key to freedom for entrepreneurs Entrepreneurs can only control how they show up, and how they respond Self-reliance does not mean complete independence Checkout these resources we mentioned during the podcast: Duct Tape Marketing John’s Book: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business John’s Book: The Referral Engine: Teaching Your Business to Market Itself Jo...2019-10-2222 minThe Manufacturing Show#Growth: Is Trade Show Marketing Worth the Expense for Manufacturers?On this episode, co-host Todd Hockenberry and special guest Paul Kiesche explore the ROI of trade shows for manufacturing companies. Paul Kiesche is the President and Creative Director at Aviate Creative. What we talked about: Why trade shows aren’t about headcount How to gain maximum ROI from your trade show marketing Why you should attend trade shows your clients are attending, not necessarily trade shows for your industry Trade shows are about relationship, not sales Checkout these resources: Todd’s LinkedIn Paul’s LinkedIn This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Lin...2019-10-1528 min
Unleash PossibleIt's All About Customer Experience w/Todd HockenberryIn B2B, it's critical to understand how buyers consume information digitally, and how we must align our sales and marketing strategies accordingly. Building a sales strategy, with a marketing mindset, that helps customers solve their problems is critical for long-term growth and success. Listen in with Samantha and her guest, Todd Hockenberry, Author and Founder of Top Line Results, as they discuss the importance of being attuned to your customers' entire buying experience and how customers buy online directly impacts your sales and marketing strategy.2019-10-0114 min
The B2B Revenue Executive ExperienceEpisode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd HockenberryB2B companies are missing out on a huge opportunity. They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients. Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times! Chew on that for a moment. On today’s episode, we’re going to teac...2019-10-0131 min
the Open MikeS3:E15 - The Inbound Organization RevisitedHey and welcome to #TheOpenMike On today’s episode, I'm excited to be building further on the subject of The Inbound Organization Revisited Today's influencer guest is Todd Hockenberry the Founder of Top Line Results and the Co-author of The Inbound Organization, Todd is based out of Orlando, Florida Welcome to the show Todd.2019-09-2248 min
Cold Star ProjectTodd Hockenberry - Effective Inbound Marketing for Service Organizations - The Cold Star ProjectTodd Hockenberry returns to the Cold Star Project to share his experience with and views on how to make inbound marketing effective for service organizations.
While many service companies believe they understand their ideal customer avatar and buyer's journey, the fact is they're often irritating their best customers. What those customers want is not what the company believes they do--or what the organization wants to "push."
Todd Hockenberry is the author of "Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles." Learn more about Top Lin...2019-09-0235 min
Marketing Mistakes (And How To Avoid Them)Being About The Buyer With Todd Hockenberry | Top Line ResultsIn this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.
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Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support2019-08-2745 min
Marketer of the Day with Robert Plank652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd HockenberryToday's guest is Todd Hockenberry, Owner/Founder of Todd Hockenberry, Inc. (formerly Top Line Results,) a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company'sFuture Using Inbound Principles, released in April 2018 by John Wiley & […]
The post 652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry first appeared on Marketer of the Day with Robert Plank.2019-08-2324 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd HockenberryToday's guest is Todd Hockenberry, owner/founder of Top Line Results, a global leader in
educating and helping B2B companies adapt to Internet-driven changes in buying behavior.
Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.
In his book, Todd shows leaders how to build their company's future around inbound principles and
strengthen the structural foundations necessary to deal with the changes in buyer behavior.
Todd helps business owners and leaders understand that mission matters, culture is
destiny, and the way their prospects...2019-08-2324 min
StrategyCastEpisode 273: Defining Value for Your Customers With Todd Hockenberry “It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.” Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to grow better, become more customer-centric, and align with their idea...2019-08-2130 minCold Star ProjectTodd Hockenberry - Scaling An Industrial Manufacturing Business With Effective Inbound MarketingTodd Hockenberry is on the Cold Star Project to share his experiences with growing industrial manufacturing firms through effective inbound marketing. He has many valuable stories to share about improving your results.
Being overly focused on the product results in a way of thinking about your business that stops sales from happening. There is far more going on in your buyer's mind than wondering about a list of features.
Todd's way of thinking about industrial manufacturing marketing begins with answering the question, "How does the buyer of this product ac...2019-08-0545 minThe Manufacturing ShowIntroducing the #Growth Series with Todd HockenberryPull the phone out of your pocket. Look how much it’s changed how you buy everything. Industrial and manufacturing companies are no different—especially as you think about millennials coming into decision-making positions. You’re dealing with people who have grown up accustomed to search technology and using the Internet to make their decisions. The customer today has changed—so growth strategies have to change as well. In this episode we introduce the first co-host of the Industrial & Manufacturing Podcast: Todd Hockenberry, Founder of Top Line Results. Todd talks about his series on the show, #Growth, and shares what listener...2019-07-1109 min
Helping Sells Radio136: Todd Hockenberry Everybody Wants to Grow, but No One Wants to ChangeChange is great. You go first. That's the first thing I thought about when Todd said, "Everybody wants to grow, but no one wants to change." That quote came from Todd Hockenberry's book, Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. What does this have to do with helping sells? Everything. The entire philosophy of inbound marketing is based on the premise of being helpful...producing helpful and educational marketing that gives value first, educates people, and draws people in. But inbound is not just about marketing. Or even sales. As Todd talks about...2019-06-2643 min
Real Marketing Real FastBUYERS HAVE CHANGED. HAS THE WAY YOU SELL CHANGED?Tips on how to sell to buyers in the new economy with Todd Hockenberry
Buyers have changed. The way you sell in the new economy has to change.
It really affects everything. It's not just about marketing anymore. It's about how you really run your entire business.
It starts with the mindset of leadership understanding how they connect with and create value for a customer, and then how they build a relationship moving forward.
They created a lot more connections and ways for their customers and contacts to understand what they were doing and how they could help them.
So...2019-05-2346 min
Making Chips Podcast for Manufacturing LeadersThe Marketing Automation Solutions to Help You Optimize Your Customer ExperienceExcellent customer experience is vital to the success of your manufacturing business, and marketing automation solutions can help you not only sell your business but maintain your customer base as well. In this episode of MakingChips, Jim and Jason discuss the importance of utilizing marketing automation correctly with B2B consultant and advisor, Todd Hockenberry. Author of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles and host of “The Industrial Executive Podcast,” Todd shares how to customize your marketing automation to your customers and how to map customer behavior so that you can provid...2019-05-1744 min
The Industrial ExecutiveContent is No Longer King: Why You Can’t Ignore UX w/ Chad PierceWhen was the last time you really thought about your website? For a lot of businesses, a website is that thing that they don't really think about until it’s time to make an update or update a plugin. But a good website is not only a good idea, it’s crucial to the success of your business. Especially in 2019. But what makes a good website?2019-05-1600 minThe Industrial ExecutiveThe Foolproof Five-Step Method to Use Content Based Networking Successfully w/ James CarbaryIf you want to close a new customer, you first have to build a relationship with them. We all know that, right? But what if you could build that relationship by creating valuable content with that potential customer? That’s the magic behind content-based networking. And James Carbury, Founder of Sweetfish Media and co-host of the B2B Growth podcast, is one leader doing this really well. After a few years of working for an entrepreneur, James knew he eventually wanted to start his own company. So in 2015, he launched SweetFish Media where they produce po...2019-04-3000 minThe Industrial ExecutiveKeeping it in the Family: What it Takes for a Family-Owned Businesses to Succeed w/ Craig BethelEverybody loves the Mom & Pop business. The company that’s been in business for decades, being handed down from generation to generation. But how do they do it? How do those small companies stay in business year after year, maintaining their edge among the big guys? What are the unique challenges and successes facing these organizations? Craig Bethel, Wealth Strategist & Managing Director at US Trust, was a guest on the Industrial Executive Podcast, talking about the biggest issues facing family-owned businesses, and what those same companies are doing to be successful.2019-04-2300 minThe Industrial ExecutiveUsing LinkedIn Searches for Strategic Success w/ Wayne BreitbarthOn today’s episode of The Industrial Executive podcast our guest is Wayne Breitbarth, author of the best selling book The Power Formula for LinkedIn Success. Wayne is also the first ever repeat guest this podcast, a testament to his knowledge and to the importance of LinkedIn to strategic success. Last time we talked with Wayne about optimizing your LinkedIn profile so prospects can easily find you. Today, we're focusing on the flip side of that coin — using LinkedIn to find other people, others who might fit your ideal customer or maybe even your ideal employee. He...2019-04-1600 minThe Industrial ExecutiveEmerging Best Practices You Need to Know About Today w/ Nelson BrutonThe fundamentals of business haven’t changed, especially in the B2B space. People still buy from people. But what has changed is the way in which people can connect and communicate. Nelson Bruton, President of Interchanges, a full service digital marketing agency, helps companies fill up their sales pipelines by adjusting to this unique way of doing business. What’s working right now? Conversational marketing. 24/7 live chat is a powerful tool to explore for your business if you’re spending money on marketing like SEO or email marketing. If you’re driving traffic to your web...2019-04-0900 minThe Industrial Executive3 Myths We Believe About Content Creation w/ Doug BurdettThe way your customers buy has changed. That’s no secret. But this is why marketing is currently having to step in to play a bigger role is the buying process. There’s actually research that shows that buyers today want to wait as long as possible before they speak to a sales person. It’s not that they don’t want to buy, they just don’t want to be sold to. So what are we to do with this great reluctance? We sat down with Doug Burdett, owner of Artillery Marketing and the ho...2019-03-2800 min
Streamlined4. Killer Inbound Marketing Tips From the Guy Who Wrote THE Book on it w/ Todd HockenberryIf you REALLY want to be above average with your inbound marketing then you should check out the insights from our interview with Todd Hockenberry, founder of Top Line Results and co-author of the book Inbound Organization. “Every single person in your organization has to consider how their role influences the customer journey and whether either enhances it or takes away from it because it's going to do one or the other,” says Hockenberry. To learn more, listen to the podcast link.2019-03-2623 minThe Industrial ExecutiveHow to Create the Kind of Content That People Actually Read w/ Justin ChampionJustin Champion is a champ when it comes to content marketing and inbound strategy. As an Inbound professor at HubSpot, adjunct professor at the University of Florida and author of Inbound Content, he’s got all the knowledge we need to elevate our content game. Because the last thing the world needs is more mediocre content. There’s so many people looking for content and there’s so much content already out there--but are they finding what they need? Creating content alone shouldn’t be your goal. In fact, Justin has shared case studies that have show...2019-03-1900 minThe Industrial ExecutiveWhy Prioritizing your People and your Prospects is a Win-WinEngagement is a buzzword, but it’s one that most companies need to pay more attention to. All engagement means is giving people opportunities to connect with you throughout the entire buyer’s journey and beyond. The goal of engagement is to build relationships with people, real human beings, that lead to success for both of you. Their problems are solved, and you grow your business. It’s a win-win. In this episode, show host Todd Hockenberry provides insight on developing a unique engagement strategy that prioritizes people over outcomes.2019-03-1400 minThe Industrial ExecutiveStay Old School: How Picking up a Phone Can Set You Apart w/ Larry GriffithIf someone asked you what sets your company apart from the rest of your competition, what would your answer be? What would you say it is that your company does better than everybody else? Here’s a hint: It can’t be the product that you produce.2019-03-0500 minThe Industrial Executive4 Reasons Strategic Partnerships are the Best Way to Market Your Product w/ Ben ToskeySelling isn’t easy, but maybe there are some things that are easier to sell than others, like, say, a robotic arm. But don’t tell that to Ben Toskey, President of MOTIVE Robotics in Minneapolis. MOTIVE focuses on delivering turnkey robotics for material handling applications. More simply put, they help companies that handle any form of materials move the materials around a factory with less human effort. We love the intentional way Ben sells his product. Industrial companies tend to be product-focused and they hyper focus on selling features and benefits, but Ben’s compan...2019-02-1900 minThe Industrial ExecutiveAnti-Relationship Marketing: Avoid These Eight Sales Script Mistakes w/ Todd HockenberryPlagued by a car dealerships’ monthly calls offering to buy his old car, host Todd Hockenberry shows how industries of all stripes can stop using these anti-relationship marketing techniques to work smarter and more effectively to segment and sell to your existing customers by actually listening to them.2019-02-0500 minThe Industrial Executive6 Tips for Cutting Through the Noise in 2019 w/ Dan TyreThe stakes are high. Welcome to 2019. Open discovery is dead. “Always be selling” is dead. 2019 is about making your prospects feel known, understood, and cared about; and only calling/emailing to help them. Sales roles are declining, 2019 is noisy as ever, and everyone is busy and distracted. Fortunately, Dan Tyre, Senior Leader of HubSpot and Co-author of Inbound Organization, joined me on The Industrial Executive In this episode, Dan offers 6 proven tips to cut through the noise, create opportunities, and have amazing sales calls in today’s environment.2019-01-2900 minThe Industrial ExecutiveThree Reasons Why Change Management and The Right Hire Go Hand in Hand w/ Dave SweetThe only constant is change. Even in business. We even change the way we manage change! It’s not any easy thing to handle for most individuals, so is there any hope for successfully implementing change within a large group of (very different) people? Dave Sweet is the President of Mecco Marking and Traceability where he’s been able to put his engineering background to great use when it comes to change management at his company. What he’s learned? It all comes down to the individual components playing well with each other. When he first...2019-01-2200 minThe Industrial ExecutiveHow B2B Companies Break the Buyer Journey and Lose Sales w/ Karie Daudt“E-commerce doesn’t work for me.” “Why?” “Well, we tried it.” “What does that mean?” Many B2B manufacturing and distribution companies don’t view building a like building another physical location. You must invest as you go in the necessary features of the store. Many suffer from having disparate systems that are not well integrated, interrupting their prospects' buyer journey. This is where Karie Daudt, VP of Marketing and Customer Experience at Insite Software, expertly helps B2B manufacturing and Distribution companies build e-commerce sites that keep buyers engaged through the b...2019-01-1500 minThe Industrial ExecutiveWhy Execs Should Steer Away from Thinking of LinkedIn as Social Media w/ Wayne Breitbarth“I was 50 years old when I started using Linkedin. I thought there were a million reasons it wasn’t going to work for me.” That was Wayne Breitbarth. He went on to write The Power Formula for Linkedin Success, selling over 100,000 copies. I asked Wayne to unpack why Linkedin is the most strategic platform for industrial, B2B, and manufacturing companies. The short answer: it’s is not just another social media platform, it’s the database we never had. Check out Wayne’s worksheet on how to use “connections of” the essence of LinkedIn, and wh...2019-01-0800 min
Inbound2GrowWhy is an Inbound Operating System Important?An inbound operating system consists of all of the systems, programs, and tools your company uses every day. An inbound operating system keeps everyone in the organization on the same page and working toward the same mission. [4:50] Question: Why is an Inbound Operating System Important? An inbound operating system is important because it provides a framework for cohesion. When you think about your organization your mission is the why, the strategies you employ are the how, and the operating system enables the what. The operating system provides the tools, systems, and process you need to...2018-12-2800 minInbound2GrowEpisode 131: 2018 HighlightsThis is it, the last episode of Inbound2Grow. It’s been a great year, and we want to thank everyone who has listened to, reviewed, read, or otherwise enjoyed the show. Inbound2Grow allowed us to explore the concepts we laid out in Inbound Organization, but we feel like we’ve covered the bases and it’s time for something new which brings us to the Industrial Executive. The Industrial Executive podcast will pick up where we left off in Inbound2Grow except we’ll be focused on talking to actual leaders and executives in the industria...2018-12-2700 minInbound2GrowWhat do Inbound and Technology Have to do with One Another?Every company, regardless of what they sell, is impacted by technology. From the technology you use internally to track sales to the chatbot your clients use to talk to you, technology has the potential to create a superior, remarkable, and memorable customer experience. [1:29] Question: What do Inbound and Technology Have to do with One Another? Every piece of technology you use and your customers use to interact with you should be simple and accessible. Technology should be simple to use out of the box, easy to set up, and easy to figure out. The easier...2018-12-1400 minInbound2GrowWhat is an Inbound Back Office and Why Does it Matter?Very few companies think about how their accounting, finance, or legal departments impact their customer's success. But if you’ve ever had a bad experience wading through a 20-page legal document or spent hours on hold trying to correct a bill, you know that those interactions impact how you feel about a company as a customer. A bad enough experience with a back office department can make a customer walk away, but conversely, a great experience can support and add to the customer success journey. And that is why an inbound back office is a critical part of building an...2018-12-0700 minThe Industrial ExecutiveThe Value Associations Provide to Manufacturers and Their Communities w/ Sherry ReevesWe are talking all things associations with Executive Director at MACF, Sherry Reeves, on our most recent episode of The Industrial Executive. Sherry tells about the exciting things happening in small manufacturing businesses and communities and the ways she’s seeing associations, like MACF, support them while encouraging a new generation of skilled workers find their place.2018-12-0400 minInbound2GrowWhat is an Inbound Ecosystem?Ecosystems are easy to overlook. Most often the business of running a business, building and maintaining a thriving company culture, and building an inbound organization take center stage. But whether you know it or not, you’re already in an ecosystem. All of the people and companies you work with, everyone your business touches, form your ecosystem. The greatest choice you have is whether you nurture and actively build that ecosystem or simply exist in it passively. [0:45] Question: What is an Inbound Ecosystem? So, what is an inbound ecosystem? Your ecosystem consists of: Employees Cu...2018-11-3000 minThe Industrial ExecutiveHow to Get Your Digital House in Order Before You Hop on the Digital Marketing Train w/ Adam RobinsonUnderstanding the role that digital marketing plays is important regardless of industry, although crucial in the traditional B2B space. Adam Robinson, Marketing Manager at Cerasis, chats with us the role digital plays in the world of logistics.2018-11-2700 minThe Industrial ExecutiveHow to Ensure your Company Thrives After 100 Years w/ Glenn WilliamsWhat’s the secret to having a company that is 100 years old? Glenn Williams, President of Bell Performance, joins us on this episode of The Industrial Executive to talk longevity and the unique environment they’ve created for both customers and employees.2018-11-2000 minInbound2GrowSales FailsIf you’ve ever connected with someone on LinkedIn or got a new follower on Twitter and then immediately got a direct message asking you to check out their product/service, set up a call, or any other pitch you’ve experienced a sales fail. [0:35] Todd’s Rant Too often modern salespeople utilize outdated tactics that fall flat in the age of inbound. Time wasting cold calls, unsolicited emails, and cold outreach of all kinds are holdovers from the 90s era of spam and like Smash Mouth’s All-Star, most people in 2018 would rather not. Th...2018-11-1600 minThe Industrial ExecutiveHow to Educate Your Customers and See Sales Rise w/ Ken GiesekeOur guest this week on The Industrial Executive podcast was Ken Gieseke, VP of Marketing at McElroy Metal. Ken has worked at McElroy for more than 20 years and has had front row seats to watch the evolution of marketing and sales within the industry. He shares with us how McElroy has adapted to the changing marketing sphere and are watching it drive sales.2018-11-1300 minInbound2GrowWhat is the Biggest Issue Facing Marketing and Sales People Today? with Jill KonrathThis week we sit down with our friend Jill Konrath to talk about the biggest issue facing sales and marketing people today. Everyone Jill talks to is overwhelmed. Everyone is too busy and feels like they aren’t getting enough done. And in today's business world everyone is also expected to always be on, responding to emails, actively engaging in social media, and generally being instantly available. The result of all of this overwhelming work and always-on culture is that distractions are rampant, we’re getting less done, and it’s hurting our ability to make s...2018-11-0900 minInbound2GrowWhat is Unique about Inbound Customer Service and Success?Inbound customer service is more than reactive platitudes. Customer service used to be customers calling in and spending hours on the phone waiting to tell every person they talked to the same information in the hopes that someone could fix the problem. Customers still have problems, of course, but inbound customer service and success means that the customer service people you talk to know who you are, your history with the company, and are empowered to actually solve the problem. Inbound customer service and success are built around helping customers in meaningful ways. [1:41] Question: What is Unique...2018-11-0200 minThe Industrial ExecutiveWhy You Should Listen to The Industrial Executive Podcast2018-10-2900 minInbound2GrowWhat is a Code Funnel?In the old days, we create qualified leads by offering up lots of content. Our prospects found our content, filled out a form, downloaded the content, and then we reached out to them. This strategy still works, but over the last few years, we realized that what people like more than free content is free stuff. And it turns out that giving away software, a product, or service is an even more effective way to qualify leads and move prospects through the buyer journey. [0:43] Question: What is a Code Funnel? The code funnel is an...2018-10-2600 minInbound2GrowWhat does being customer-centric mean?Everyone says they are customer-centric, but, like most things, being customer-centric is more difficult than just saying it. Further, what passed for customer-centric five years ago doesn’t cut it today. Today’s modern buyers expect more from the companies they work with and buy from. For a company to be truly customer-centric, they need to be solving for the customer across all levels of their organization. In other words, to be customer-centric, you need to be an inbound organization. [0:37] Question: What Does Being Customer-Centric Mean? Being a customer-centric business means that your organization is buil...2018-10-1900 minInbound2GrowWhy Marketing is more important than Sales in 2018Back in the day, in the 90’s, selling used to be boots on the ground, go out, and educate clients and prospects face to face. You would take them lunch or snacks and hope they wanted to sit down with you. Marketing wasn’t involved with demand generation or awareness; their role was more about supporting sales people. And there were lots of sales people, typically men, and very few marketing people, typically women, because salespeople were seen as a way to drive revenue (more field salespeople = more sales) while marketing was an expense. Fast forward to today, and the...2018-10-1200 minInbound2GrowWhat do You do if Your Leadership Doesn’t Buy into Inbound?For all of the companies out there dedicated to being inbound organizations and helping their customers succeed, there are ten more who aren’t. It is not uncommon for inbound to enter an organization through the marketing or sales department first. This means that often the first hurdle to becoming an inbound organization is getting leadership buy-in. [0:43] Question: What do You do if Your Leadership Doesn’t Buy into Inbound? Education is often the first step on the road to becoming an inbound organization. The sales or marketing department (or even just one of two peop...2018-10-0500 minInbound2GrowWhat are the Potholes to Becoming an Inbound Organization?At the beginning of every organization's journey to becoming an inbound organization, there are inevitable potholes in the road. The good news is that these potholes are completely normal and can be overcome. Potholes to becoming an inbound organization can look like strategy mistakes, content pitfalls, sales stumbles, or mission blunders. Whatever potholes your organization finds in its road, the most important thing to remember is that they represent opportunities to become a better inbound organization and there is no need to fear them. Show Notes [0:39] Question: What are the Potholes to Becoming an Inbound...2018-09-2800 minInbound2GrowWhat is an Inbound Content Strategy?An inbound content strategy is so much more than just churning out feature or product-based copy and sticking it on your website. An inbound content strategy understands and accommodates your personas and every stage of the buyer journey. Great content speaks directly to your prospects, answering their questions and helping them make decisions. Show Notes [0:43] Question: What is an Inbound Content Strategy? B2B, B2C, doesn’t matter, everyone uses the internet to help them make decisions, find information, solve problems, and make purchases both big and small. Your content is often th...2018-09-2100 min
The Soundtrack to Your Imagination with Free AudiobookInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles Audiobook by Dan TyreListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 350364
Title: Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles
Author: Dan Tyre, Todd Hockenberry
Narrator: Dan Tyre, Todd Hockenberry
Format: Unabridged
Length: 06:26:36
Language: English
Release date: 09-18-18
Publisher: Ascent Audio
Genres: Business & Economics, Management & Leadership, Business Development
Summary:
We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase...2018-09-186h 26
Grab the Essential Full Audiobooks in Business & Economics, Management & LeadershipInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Dan Tyre, Todd HockenberryPlease visithttps://thebookvoice.com/podcasts/1/audiobook/350364to listen full audiobooks.
Title: Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles
Author: Dan Tyre, Todd Hockenberry
Narrator: Dan Tyre, Todd Hockenberry
Format: Unabridged Audiobook
Length: 6 hours 26 minutes
Release date: September 18, 2018
Ratings: Ratings of Book: 4.5 of Total 2
Ratings of Narrator: 4 of Total 2
Genres: Management & Leadership
Publisher's Summary:
We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn...2018-09-186h 26Inbound2GrowLive From INBOUND 2018!This episode of Inbound2Grow was recorded last week at INBOUND 2018! Recorded live in-front of INBOUND 2018 attendees, we interviewed two leaders of the inbound revolution, Eric Keiles and Jill Konrath! These two leaders have been practicing inbound as a methodology and a mindset since before it had a name. During the show we picked their brains about the good old days of inbound, inbound certified back office staff, the clients they won’t take, and the future of the inbound revolution. Our Guests! Eric Keiles Entrepreneur-in-Residence at Square 2 Marketing ou can fi...2018-09-1400 minInbound2GrowIs Inbound Still a Good Investment?Inspired by Mark Schaefer’s assertion that inbound costs increase over time, in this episode we unpack that idea and discuss the need for adaptation and adoption of inbound as a mindset rather than a methodology. Show Notes [1:50] Question: Is Inbound Still a Good Investment? The idea behind Schaefer’s post is that in the beginning, as companies invest in content creation and other inbound tactics, the investment is relatively low and easy to reach leads will find you because your niche is unsaturated. Over time however, as more content is created and the ni...2018-09-0700 minInbound2GrowWhat is an Inbound Engagement Strategy?A large part of being inbound is creating and maintaining engagement with your prospects and customers. From first contact with a prospect all the way through the buyer journey, engagement is how you stay connected to your prospects and deliver the information and, most importantly, the help they need to reach their goals. To effectively engage with prospects and customers every step of their buyer journey, across all levels of your organization, requires a solid inbound engagement strategy. Show Notes [0:41] Question: What is an Inbound Engagement Strategy? At its heart, engagement is about c...2018-08-3100 minInbound2GrowWhat is an Inbound Persona Strategy?Personas are one of the fundamentals of inbound, shaping not only your marketing and sales efforts but all levels of your company. So, what is a persona? Personas are semi-fictional representations of your ideal customer based on actual data and some speculation about things like demographics, behavior patterns, and goals. Personas represent a person, not a company or market! Show Notes [0:40] Question: What is an Inbound Persona Strategy? It is important to understand that personas are created through research and data. By interviewing current customers and prospects, reviewing user data, and speculating (based o...2018-08-2400 minInbound2GrowWhat is an Inbound Strategy?Strategies are high-level plans for achieving specific objectives. Strategies guide your efforts, and inbound strategies are no different from any other strategy in this regard. Where an inbound strategy differs from other strategies is that inbound strategies are more than just a guide, they are a mindset and an attitude, and they touch every level of an organization. Show Notes [0:42] Question: What is an Inbound Strategy and How is it Different from Any Other Strategy? Inbound strategies aim to create the best employee, partner, and buyer experience. Inbound strategies are based on helping...2018-08-1700 minInbound2GrowNPS - What is It and When to Use ItEveryone thinks they have great customer service, but can you prove it? A ten-minute-long customer survey might suggest that the survey takers are satisfied, but who is most likely to actually give you ten minutes of their time to fill out a survey? If you’re only talking to and hearing from good fit customers, then your results are going to be skewed. And unreliable results mean you don’t have accurate, measurable, actionable data. Net Promotor Score (NPS) is the solution. Show Notes [0:44] Question: What is NPS and When Should You Use It? NP...2018-08-1000 minInbound2GrowWhat is an Inbound Operating System?Being an inbound organization is more than just creating an inbound culture or an MSPOT or a mission. Day in and day out the operation of the organization requires everyone to be working toward common, inbound goals. An inbound operating system maintains accountability and keeps everyone on the same page, so that day to day operations stay inbound. Show Notes [0:43] Question: What is an Inbound Operating System? So, what exactly is an inbound operating system? Well, no two inbound operating systems will be exactly alike because an inbound operating system is...2018-08-0300 min
The Duct Tape Marketing PodcastHow to Transform Your Company Into an Inbound Organization How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are...2018-08-0222 min
Catalyst Sale PodcastThe Inbound Organization and How Sales is ChangingThe Inbound Organization and How Sales is Changing with Guests, Dan Tyre and Todd Hockenberry This week HubSpot's Dan Tyre joins us for his second appearance on the podcast. We are also joined by the co-author of The Inbound Organization, Todd Hockenberry. We discuss a number of topics, including what it means to be an Inbound Organization, how the sales profession continues to change, why the buyer should be your focal point, and the difference between understanding the desired outcomes of your client vs being a "problem solver". Questions Addressed "Everyone wants to grow, no one wa...2018-07-3138 minFind My Catalyst PodcastThe Inbound Organization and How Sales is ChangingThe Inbound Organization and How Sales is Changing with Guests, Dan Tyre and Todd Hockenberry This week HubSpot's Dan Tyre joins us for his second appearance on the podcast. We are also joined by the co-author of The Inbound Organization, Todd Hockenberry. We discuss a number of topics, including what it means to be an Inbound Organization, how the sales profession continues to change, why the buyer should be your focal point, and the difference between understanding the desired outcomes of your client vs being a "problem solver". Questions Addressed "Everyone wants to grow, no one wa...2018-07-3138 minInbound2GrowInbound Decision Making How do you make decisions in your organization? Inbound organizations make decisions with what is best for the entire organization in mind. Decision making within inbound organizations is also not confined to the upper echelons of leadership and management. Rather, an inbound organization leverages transparency and inbound methods to empower employees to make all but the most critical of decisions. So, what is an inbound decision? Show Notes [0:42] Question: What Constitutes an Inbound Decision? An inbound decision is focused on maximizing enterprise value (EV) and customer value. This puts the company’s d...2018-07-2700 minInbound2GrowPutting People FirstYour employees, prospects, and customers are all people. Every person your company interacts with, regardless of the type of interaction, wants to be treated like a human being. Inbound organizations understand this and put people first. Show Notes [0:47] Question: Why Should Companies Put People First? Putting people first begins, like so much of inbound, internally. Your employees are some of, if not the most, important people you need to consider. Your employees deliver and interact with your prospects and customers, and when employees aren’t engaged and committed that delivery and interaction suffers....2018-07-2000 minInbound2GrowWhy Inbound Organizations Use Transparency to Build TrustIn this episode, Dan and Todd talk about how transparency builds trust. From the steps leadership can take to be more transparent to tools organizations can leverage, this episode is all about building and keeping trust. Show Notes [3:35] Question: Why is Transparency so Important to Building Trust? Trust is rarely talked about as the foundation for an organization, but trust is essential within an organization. Employees need to trust in the decisions that are made throughout the organization, in the company’s mission, and in the organization as a whole. How trust is bu...2018-07-1300 min
Top 3 For Tech Marketers PodcastTop 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive AdvantageRenee Yeager recently welcomed Dan and Todd to the podcast to discuss the Top 3 Ways to Align Your Organization Around Inbound Beliefs for Competitive Advantage. As undisputed experts in inbound, they break down the ways organizations need to change the way they think about inbound, focus on customer service and get everybody within a company on board in order to succeed.
They also discuss Dan and Todd’s brand new book, Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles. Find out why it’s already helping educate business owners on the importance of l...2018-07-0800 minInbound2GrowWhat are the benefits of inbound recruiting and how do you do it?Our buyers aren’t the only ones who have been fundamentally altered by the internet; employees have new expectations for their employers, and they are going about finding their next job in a drastically different way than they did 30 years ago. Inbound recruiting is a powerful tool for helping companies find and keep the ideal candidate. Show Notes [0:45] Question: What are the Benefits of Inbound Recruiting and How Do You Do It? Inbound recruiting makes use of modern methods and tactics and applies them to finding and retaining the best employees. It used to...2018-07-0600 minInbound2GrowWhat is a Culture Code?Companies create culture either intentionally or unwittingly. Creating a culture code allows you to take an active role in purposefully and mindfully creating your culture. Your culture code signals, both internally and externally, the values and beliefs your company is committed to. So, what is a culture code? Show Notes [0:42] Question: Question: What is a Culture Code? Directly from Inbound Organization, a culture code is, “an outline or slide deck that shows the key aspects of your beliefs, values, and aspirations and the type of environment you want to create. The cultu...2018-06-2900 minInbound2GrowThe Critical Connection Between Company Culture & Marketing ExecutionIn this episode, Dan and Todd explore how an authentic, inbound company culture fosters and allows employees to provide excellent customer experiences. While there are no shortcuts for creating a company culture, your company culture is an essential part of delivering the best customer experience. Show Notes [0:40] Question: What is the Connection Between Company Culture and Marketing Execution? Inbound Organization begins with a case study about a payment processing company, Fattmerchant, who made their mark in a traditional industry by thinking outside the box and becoming an inbound organization. Fattmerchant built a company c...2018-06-2500 minInbound2GrowWhat is an MSPOT and Why It’s ImportantLet’s talk about the world of MSPOTs! What is an MSPOT, who needs one, why would you need one, and who creates it? In this episode, Dan and Todd break down the ins and the outs of MSPOTs and challenge you to start creating your own organizational MSPOT. Show Notes [1:06] Question: Why is an MSPOT so important? Mission Strategies Play Omissions Targets An MSPOT puts your missions and strategies and goals on one page and makes them easy to consume. Any company, es...2018-06-1500 minInbound2GrowDigging Deeper into the Inbound Organization AssessmentIn this episode, Dan and Todd talk about what makes a good mission statement. From the things to avoid to an example of what to strive for, this episode dives deep into why mission is critical for an inbound organization. Show Notes [1:20] The Inbound Organization Assessment The Inbound Organization Assessment is a simple to use, handful of questions that help companies build the right foundation for becoming inbound. Taking the assessment will help you gauge how much work needs to be done, familiarize you with the concepts and terms of inbound, and give yo...2018-06-1500 minInbound2GrowStart with the Inbound Organization AssessmentIn episode 102 Dan and Todd talk about what inbound is, the assessment that can help you put a number on how inbound your business is, and what to keep out of your mission statement. Show Notes [0:52] The Question: What is the first step to becoming an inbound organization? Dan and Todd hear this question from entrepreneurs, business leads, and senior managers all the time. Everyone wants a quick jumping off point into the tactics of inbound, but the problem is that no two businesses are the same, so no two businesses begin their inb...2018-06-1500 minInbound2GrowInbound Organization Origin and IdeasWelcome to Inbound2Grow, the podcast for leaders who want to grow better and become inbound organizations. In our inaugural episode, Todd and Dan talk about who they are, why they wrote Inbound Organization, and why everyone wants to grow but no one wants to change. Show Notes [0:40] Todd and Dan introduce themselves From HubSpot to patents, Todd and Dan have a lot of experience in the world of marketing and sales. [6:58] The Inbound Organization origin story “What do you mean you don’t have a culture code?” and “How do y...2018-06-1200 min
The Digital SliceThe Inbound Revolution with Dan Tyre and Todd HockenberryInbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time. At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound r...2018-05-151h 02
The Business Wilderness - The Voice of EntrepreneursFounder of Top Line Results | Author of Inbound Organization| Sales GuruTodd Hockenberry is the Founder of Top Line Results. He helps clients understand the changes in buyer behavior and change their business to grow better.
He Recently Launched a book with Hubspot's Dan Tyre, The Inbound Organization.
Todd's clients become customer-centric and aligned with their ideal buyer persona and deliver exceptional customer experiences leading to competitive advantage.
Todd consults, coaches, develops and delivers business development strategies for B2B, industrial, and manufacturing companies to:
- drive significant lead generation increases
- implement online marketing tools including HubSpot, blogging, SEO, content development, and social media
- deliver proven strategies that convert...2018-05-0522 min
The Marketing Book Podcast171 Inbound Organization by Todd HockenberryInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles by Todd Hockenberry and Dan Tyre Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/inbound-organization-todd-hockenberry2018-04-2052 min