Shows
Agencies That BuildMarketing for the Modern World: Strategies with Evan O'BrienIn this episode, we're joined by Evan O'Brien, founder of Slake Marketing. With over a decade of experience helping startups and small businesses, Evan shares his digital marketing and business development expertise. He discusses creating authentic brand connections, breaking through stagnation, and aligning marketing efforts with business goals. Get ready for valuable insights on standing out in today’s competitive market.
Discussion Points:
~ Can you debunk a common myth and set the record straight for us? 1:21
~ What framework or methodology do you use to assess whether your message is being effectively conveyed and heard ac...2024-10-0945 min
Agencies That BuildMastering Client Relationships & Team Motivation in a Competitive Market - Devin ConcannonIn this episode, we are joined by Devin Concannon, Partner at Golden Digital, a digital marketing master who expertly merges creativity with technology to elevate eCommerce businesses. With over a decade of experience and a background in teaching digital marketing at the General Assembly, he brings invaluable insights to the table. In this conversation, he discusses effective strategies for motivating teams and retaining clients in a competitive market.
Discussion Points -
~ What’s one common myth you’d like to bust? What’s something you want to set the record straight on? 5:32
~ Do you think...2024-10-0147 min
Agencies That BuildNavigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20In this episode, we're joined by Tyler Sticka, Co-owner, Partner, and Creative Director at Cloud Four. With experience leading teams in both a stealth startup and at WE Communications, Tyler's unique design process, blending hand-drawn sketches and interactive prototypes, sets him apart. In this conversation, he touches on effective consultation strategies, the collaborative learning approach, and the evolving landscape & challenges in web design.
Discussion points -
What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 2:47
How do you build trust with clients while guiding them through a...2023-11-2449 min
Agencies That BuildAgency Avant-Garde: Charting a Global Course to Scale - Jeff Gapinski - S2 Ep.19In this episode, we are joined by Jeff Gapinski, Partner and President of Huemor, a master of user-centered design and crafting immersive online experiences. Jeff's insights into user behavior and his ability to design websites that resonate with target audiences have contributed to his agency's success in helping businesses achieve remarkable results. In this conversation, he discusses the motivation behind global expansion and strategies for consistently generating leads.
Discussion Points -
What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 1:34
Could you please tell us a little...2023-09-0833 min
Agencies That BuildRevolutionizing Business Insights with Google Analytics & Tag Manager - Fred Pike - S2 Ep. 18In this episode, we are joined by Fred Pike, the Managing Director and GA & GTM Practice Lead at North Woods Digital. He is a seasoned expert in analytics, an accomplished presenter, and a dedicated educator who has crafted numerous online courses for beginners. In this conversation, he discusses practicing Google Tag Manager in his agency and strategies for forecasting business growth challenges.
Discussion Points -
What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 6:32
Could you explain how you initiated and led the Google Tag Manager practice in y...2023-09-0142 min
Agencies That BuildMore than Words: Utilising communication strategies to unlock Clarity - Javier Santana - S2 Ep.17In this episode, we're joined by Javier Santana, Co-Founder at Launch, a trailblazing Digital and Creative Services agency. Javier seamlessly merges innovation and experience to drive businesses toward his goals. Alongside his professional pursuits, he contributes to the advisory board of the Atlanta Community Food Bank's Hunger Walk Committee and co-hosts the illuminating webcast, SpeedBumps Live. In this conversation, he imparts wisdom on agency relationship management and impactful cross-level communication.
Discussion Points -
What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 5:19
What strategies or approaches have you f...2023-08-1847 min
Agencies That BuildMastering Iterative Software Development: A Senior Engineer-Driven Approach - Scott Lock - S2 Ep.16
In this episode, we're joined by Scott Lock, Co-Founder and CEO of InfernoRed Technology, a visionary leader with a strong tech passion and remarkable innovation track record. With a computer science background, he established InfernoRed, a dynamic and forward-looking company. In this conversation, he discusses maintaining a team-centric approach, value delivery, managing costs with senior talent, and the agency's growth journey.
Discussion point -
What is some sort of myth bogus strategy and misconception? What do you want to set the record straight on? 7:22
How do you address client requests for faster progress while maintaining...2023-08-1152 min
Agencies That BuildThe Discovery Phase: A Game-Changer for Project Success - Khaiersta English - S2 Ep 15In this episode, we are joined by, Khaiersta English, the Founder & Product Design Lead at Flower Press Creative Studio, LLC. With 25 years of expertise in digital product design and engineering, she has crafted apps, websites, and experiences for an impressive clientele, including industry giants like Visa, Adobe, and Nike. From Creative Director to UI/UX Designer and Content Strategist, she is a versatile powerhouse, skilled in early research, prototyping, team management, and client relations. In this conversation, she highlights the value of the "discovery" process in product design and effective upselling strategies for long-term client relationships.
...2023-08-0432 min
Agencies That BuildNavigating Challenges and Cultivating a Visionary Culture in the Agency World - Monica Langin - S2 Ep.14In this episode, we are joined by Monica Langin, the President of Visionary. With nearly three decades of work experience, Monica is known for her direct communication and problem-solving skills. Originally from a delightful town in southwest Iowa, she has dedicated 20 years to Visionary, progressing from a project manager to her current role as President. In this conversation, she discussed the importance of building strong client relationships, overcoming challenges during COVID-19, and the process of hiring and evaluating cultural fit during recruitment.
Discussion Points -
What's some sort of bogus strategy, or misconception, do yo...2023-07-2844 min
Agencies That BuildScaling with Purpose: The Art of Growing While Staying True to Your Identity - Meg Schlabs - S2. Ep. 13In this episode, we are joined by Meg Schlabs, Co-founder & Creative Director at Wizardly, a visionary brand strategist specializing in creative branding and design services. With a background in copywriting and a passion for creativity, Meg crafts captivating brand positioning and design, leaving a lasting impression on clients and their audiences. She values partnership and trust, navigating the challenges and successes of building a business together. In this conversation, she talks about brand positioning, traditional A/B testing, and partnering with family members in a business.
Discussion Points -
What sort of bogus strategy, or...2023-07-2148 min
Agencies That BuildDynamics of Government Collaboration: Insights from a Specialized Agency - Benjamin Morris - S2 Ep.12In this episode, we are joined by Benjamin Morris, Chief Delivery Officer & Co-owner at Pluribus Digital. With extensive experience in government collaboration, Ben is a seasoned professional well-versed in navigating the complexities of working with government agencies. He is passionate about driving impactful change in the public sector and offers valuable insights into strategies, processes, and best practices for successful collaborations between government entities and external partners.
Discussion Points -
What sort of bogus strategy, or misconception do you want to set the record straight on? 1:59
What led Pluribus Digital to...2023-07-1446 min
Agencies That BuildThe Many Hats of PMs in Digital Agencies - TJ Pitre - S2 Episode#11In this episode, we are joined by Mr. TJ Pitre, the founder, and CEO of Southleft, LLC, a leading front-end application design and development agency. With two decades of experience in managing and designing large-scale responsive websites, TJ is an expert in executing front-end strategies with a mobile-first approach. Join us as we delve into his creativity, attention to detail, and unwavering commitment to delivering exceptional user experiences.
Discussion Points -
Q1. What is the most difficult thing you have done in your life? 1:55
Q2. What sort of myth bogus strategy misconception would yo...2023-07-071h 00
Agencies That BuildHuman-Centered Design: Bridging Brand Strategy & Digital Experience - David Poteet - S2 Episode #10In this episode, we are joined by David Poteet, President of NewCity, an interactive design agency. With nearly three decades of expertise in human-centered design, strategy, and user experience, David is a visionary leader driving innovation and excellence. His passion for teaching and coaching, coupled with his captivating public speaking skills, has made him a sought-after conference speaker.
Discussion points -
Q1. What is the bogus strategy, myth, or misconception that you would like to set the record straight on? 1:55
Q2. How do you define human-centered design? 5:37
Q3. As an agency, h...2023-06-2352 min
Agencies That BuildPrioritizing Creativity over Working Hours in an Agency - Eric Ressler - S2 Episode #9Eric Ressler, the Founder & Creative Director of Cosmic, is an entrepreneur with a creative bent and a proponent of sustainability. In 2012, he founded Cosmic, a pioneering firm in the sustainability sector that works with clients to create powerful branding and marketing strategies that advance sustainability and spark positive change. Prepare to be inspired by Eric's innovative approach to merging creativity and sustainability for a brighter future.
Discussion Points:
Q1. What sort of myths, bogus strategies, or misconceptions would you like to set the record straight on? 1:35
Q2. What are nuggets for successfully implementing...2023-06-0248 min
Agencies That BuildWhat a Digital Agency’s Sales Process Looks Like- Guillaume Buat-Ménard - S2 Episode #8Guillaume Buat-Ménard, Director of Digital Transformation at Flipside Group is a formidable force in the field of technology. He is a digital strategy and business development expert with over 27 years of experience. With a sharp mind and endless curiosity, he is leading the digital revolution and shaping the future of technology.
Discussion Points -
Q1- What sort of myth or bogus strategy or misconception you'd like to set the record straight on? 1:46
Q2- Are there tips along the way that you've learned, on specifically generating leads for PPC? 4:57
Q3- ...2023-05-2644 min
Agencies That BuildRewarding the Team with Agency Profit-Sharing Model - Sheila Burkett - S2 Episode #7Sheila Burkett, an accomplished entrepreneur and technology expert, serves as the Founder and CEO of Spry Digital. With an impressive track record of over 35 years in the tech industry, she has emerged as a revered leader in the digital realm, empowering organizations to leverage technology for exponential growth. Sheila's guidance has propelled Spry Digital to become a trusted partner for clients spanning various sectors.
Discussion Points -
Q1. What are your thoughts on Chat GPT? 2:35
Q2. What sort of myth or bogus strategy or misconception do you want to clear up? 7:16
Q3...2023-05-1942 min
Agencies That BuildTailoring Your Approach to Meet Rising Client Expectations - J.P. McCarvel, Michael Francis - S2 Episode #6In today’s episode, we have the privilege of hosting the brilliant minds behind Elva Design, J.P. McCarvel, the Co-founder and Partner, along with Michael Francis, the Co-Founder and Creative Director of this remarkable full-service design group.
Elva Design is on a mission to craft stunning and impactful branded e-commerce experiences, where they seamlessly blend design, technology, and strategy. Get ready to explore their insights on creating exceptional customer journeys and discover the magic that sets Elva Design apart in the world of design.
Discussion Points -
Q1. What misconception bogus stra...2023-05-1239 min
Agencies That BuildConsistency in Marketing: The Art of Trust Building - Alicia Williams - S2 Episode #5Alicia Williams, a marketing genius with a passion-infused go-getter personality is the co-founder and creative director at Aliste Marketing. She has collaborated with some of the biggest industry disruptors and executive powerhouses and emerged as a force to be reckoned with in the industry. Since 2008, she has been successfully building a collective of brilliant creatives, strategists, and specialists that produce a truly end-to-end marketing solution for established brands.
Discussion points -
Q1 - What sort of bogus misconception strategy you want to set the record straight on? 3:20
Q2 - You guys have a pretty ta...2023-05-0545 min
Agencies That BuildElements of a Successful Agency-Client Communication - Garrett Winder, Ariel Kidwell - S2 Episode #4Today we are joined by two special guests who run a very successful agency together - Garrett Winder, Owner & Ariel Kidwell, Director of Strategy at Goodwork. They are a team of expert developers helping design agencies build things for web and mobile.
Garrett has a proven track record for leading high-quality large-scale web projects for clients like PBS Frito Lay and Tito's handmade vodka and Ariel is a seasoned marketer and consultant who specializes in helping businesses achieve sustainable growth.
Discussion points -
Q1 - Smash a myth, bogus strategy, or misconception. Wh...2023-04-2437 min
Agencies That BuildHumanizing the Digital Workspace with 4-Day Workweek - Kara Redman - S2 Episode #3In this episode of Agency That Build, we are joined by CEO, Founder at Backroom, Kara Redman. She is a marketing wonder and skilled question-asker and a problem-solver. She founded her own business in 2014, a brand strategy and activation agency after working in marketing for more than 15 years. She empowers a four-day workweek by dismantling the 9 to 5 workday routine. A humanist in a true sense.
Discussion points -
What is some sort of myth, bogus strategy? Something you misconception something you want to set the record straight on? 2:16
Was there somebody in your past who was li...2023-04-1440 min
Agencies That BuildWill AI be a game changer in Content Marketing? - Meg Scarborough - S2 Episode #2Meg Scarborough is the founder & CEO of Megawatt. She has more than 15 years of expertise in the B2B sector. She's a natural communicator with expertise in content marketing and brand messaging. Her team helps clients reach new audiences and convert new customers through the art and science of content.
Discussion points -
What is some sort of myth kind of bogus strategy misconception that you would like to set the record straight on? What do you get to learn? 2:14
What are those questions that you ask that can actually help the writer understand and write th...2023-02-2436 min
Agencies That BuildWhat does it take to be a “Conversion Scientist”? - Andrew Litchford - S2 Episode #1What does it take to be a “Conversion Scientist”? - Andrew Litchford - S2 Episode #1
In this episode of Agency That Build, we chat with Andrew Litchford, the Partner/Director of Business Development at Starling. He is an expert in transforming organizations through marketing and strategy. He is considered an all -rounder and is also recognized as a conversion scientist by his team members due to his broad competence in areas like Web development, UX marketing, and business growth.
Discussion Points -
What sort of bogus strategy misconception, What do...2023-02-1642 min
Agencies That BuildFail Fast Fail Often - Jonathon Hensley - Episode #40Jonathon Hensley is the CEO of EMERGE, a digital product agency, where he works with clients to develop valuable products and services based on business strategies, user needs, and new technologies. EMERGE has committed to a simple philosophy under Jonathon's leadership: the relationship between EMERGE and its clients should exist to create real and lasting value and to motivate people to take action. Inspire and motivate a team to focus on what is important.
Discussion Points:
What myth or bogus strategy do you want to bust? 2:45
How did you get to the point where you are...2022-06-0249 min
Agencies That BuildThe ‘Connectedness’ Piece - Todd Kaufman - Episode #39Todd Kaufman is the President and CEO of Test Double. Todd has worn a number of hats including - Software Developer, Project Manager, Agile Coach, Salesperson, and Entrepreneur. Test Double is a software development consulting agency experienced in: Ruby, Rails, JavaScript, React, Elixir, Erlang, iOS, Android, React Native...and a lot more!
Discussion Points:
What myth or bogus strategy do you want to bust? 2:20
How did you guys get into working remotely? 3:15
How was the response and experience 10 Years ago when you started the remote culture in your office? 6:00
What process and key tools did you s...2022-05-1852 min
Agencies That BuildIs Self Care Overrated? - Michael Kelly - Episode #38Michael Kelly is the Managing Partner at Developer Town that works with established companies to create software aimed at key business problems or opportunities.
Michael helps corporate leaders and founders craft a vision for new products by working with them to put together strategies, teams, and funding to help launch, validate, and grow those products and businesses.
Discussion Points:
What myth or bogus strategy do you want to bust? 2:27
How do you find outlets for energy on harder days: 8:00
Agencies talk about impacting society with their culture and environment. What does this mean to yo...2022-04-2953 min
Agencies That BuildSales and Marketing Go Hand in Hand - Julia Becker Collins - Episode #37Julia Becker Collins is the Chief Operating Officer at Vision Advertising that specializes in inbound marketing programs.
Vision advertising is a woman-owned, women-run organization that aims to build an economy of equal wealth and opportunity.
Discussion Points:
What myth or bogus strategy do you want to bust? 2:28
What do sales and marketing people need to do to make them work together as a team? 4:28
What are those things that you recommend people to do as a part of the nurturing program to move the leads forward in the pipeline? 12:48
How do you keep t...2022-04-1847 min
Agencies That BuildThe best decisions are ones that can always be reassessed - Brett Snyder - Episode #36Brett Snyder is the founder and CEO of Knucklepuck. Brett built Knucklepuck with a holistic digital philosophy, assembling a team of experts in SEO, Paid Media, Content Marketing, and Web Development that is uniquely positioned to adapt to clients’ evolving business needs.
Discussion Points:
What myth or bogus strategy do you want to bust? 1:53
How did you get into this business? 5:56
Tell us more about your experience with customers. 11:48
How do you keep the team motivated? 18:38
Tell us more about your hiring process. 25:18
What's your favorite interview question? 41:40
What is your understanding of success? 48:07
What...2022-03-3157 min
Agencies That BuildWhy Marketing Is Still Underrated?- JC Grubbs - Episode #35JC Grubbs founder and CEO of Tandem, formerly known as DevMynd. Tandem is an end-to-end product development and innovation firm with services including business strategy, user research, UX/UI design, product management, software development, hardware design, and managed services.
Discussion Points:
What myth or bogus strategy do you want to bust? 2:42
How do you generate the leads? 9:20
What are some of the marketing tactics that you guys have found? 12:05
What percentage of time do you usually spend on building networks and connections? 16:53
Give us a little rundown on your hiring model. 28:55
Do you have an...2022-03-2459 min
Agencies That BuildThe Most Skilled Candidate isn’t Always the Right Candidate - Haley Stracher - Episode #34Haley Stracher is the CEO of Iris Design Collaborative, and an expert designer and marketing strategist. With more than 8 years of experience in graphic design and UI/UX, she has led creative teams at major publications and companies including the Chicago Tribune, American Osteopathic Association, and the University of Florida.
Discussion Points:
What myth or bogus strategy do you want to bust? 2:20
Tell us more about your experience and process. 3:41
How do you facilitate the collaboration? 12:06
Do you have any tricks, tips, and tricks for maintaining the bonding between employees? 14:20
How did you get int...2022-03-1643 min
Agencies That BuildWill SAAS Die in the Near Future?- Bob Armbrister - Episode #33Bob Armbrister is the President and CEO of SPARK Business Works. Bob has led SPARK to serve hundreds of clients using a business-first approach to custom software. He leans on his experience as CIO at a national construction management firm to implement "The SPARK Way" – an approach of practical innovation that helps business leaders build tech that gets adopted (and brings ROI).
Discussion Points:
What myth or bogus strategy do you want to bust? 2:22
Tell us more about your experience with the SAAS products. 3:21
How does your billing model work? 6:20
What wer...2022-03-0752 min
Agencies That BuildAdding Capacity to an Agency- Aaron M Welch - Episode #32Managing Partner at Lift Digital Marketing, a Full-Service Digital Marketing Agency specializing in generating leads for businesses.
Discussion Points:
What myth or bogus strategy do you want to bust? (Myth 1) 1:44
What type of marketing services that you offer that do not require long-term agreements and How do you define your success metrics? 3:30
(Myth 2) 12:22
How does your billing model work? 21:20
Tell us about how you got into this business. 23:32
Is there any tip or trick that you can share? 32:50
How is your business set up now? 35:19
Tell us more about success and failures on working with freelancers a...2022-01-0554 min
Agencies That BuildDesign and Development are not Separate Disciplines. - Tamara Olson - Episode #31Tamara is the Owner and Head of Operations at Studio Simpatico. Simpatico is a creative agency based out of Manhattan, providing a variety of services from user experience (UX) design & research, branding and identity, to mobile and web design, WordPress development and maintenance, and packaging/print collateral.
Discussion Points:
What myth or bogus strategy do you want to bust? 1:25
What type of system and processes have you adopted? 4:50
Are there tools that you use specifically to manage your projects? 6:55
When you started a business, what was your vision? How is turning down the clients an...2021-12-1442 min
Agencies That BuildTo Teach is to Learn- Michael Marsiglia - Episode #30Co-CEO at Atomic Object, where he works at the intersection of business and technology. Michael’s firm helps clients to research, identify, and create the right software products to suit their unique business needs.
Atomic Object designs and builds web, desktop, mobile and embedded software products for clients ranging from Large scale businesses to SMEs and Startups, in diverse markets spanning automotive, healthcare, financial services, education, distribution and entertainment.
Discussion Points:
What myth or bogus strategy do you want to bust? 2:59
How has your strategy helped you build your company? 7:09
What are you...2021-12-071h 03
Agencies That BuildHow to spend time on your own brand? - Marc Acton - Episode #29Founder, CEO, and Chief Strategist for Alpha/Echo Agency, is a boutique marketing firm that helps exceptional companies grow, launch, and build. Alpha/Echo Agency is a group of smartisans—an unagency, fighting the good fight against unawesome work.
Discussion Points:
What myth or bogus strategy do you want to bust? 1:39
What type of work agencies don't think that they can do for themselves? 4:19
How do you spend time on your own brand? 7:33 and 48:19
Tell us about how you got into this business. 28:16
What was the idea behind going after startups? How did that go? A...2021-11-291h 02
Agencies That BuildA proposal should not be to convince, it should be to confirm - Michael Lavista - Episode #28Michael Lavista is the Founder and CEO of Caxy Interactive, a web design and development firm in Chicago specializing in User Experience and Agile-driven software and technology development. Caxy Interactive loves helping clients break new ground, find new customers, and engage the ones they already have in unexpected ways.
Takeaways
A proposal should not be to convince, it should be to confirm.
Positioning yourself as an expert, and being very selective about your prospects can save us a lot of time and money.
If you narrow your focus, you broaden your market.
I can mar...2021-11-1645 min
Agencies That BuildDoes agency size matter? - Ran Craycraft - Episode #027Ran Craycraft is the managing partner at Wildebeest, Wildebeest is a boutique tech & innovation partner for the world's most innovative brands. Wildebeest specializes in innovation, idea generation, and rapid prototyping.
Takeaways
Having a large firm does not imply that you will do more creative work or devote more time to your clients.
When you are trying to address problems with clients, make sure that creative technology and strategy all have a place at the table.
“I think it's really important to distinguish between when you're doing campaign work, or when you're building a pla...2021-11-0847 min
Agencies That BuildEmbracing Agile Culture for Business Success - Mike Stone - Episode #26Mike Stone is the Co Founder at The Gnar Company, a development company that builds robust products designed for the long haul. They try to turn wild ideas into incredible digital experiences.
Takeaways
Working with offshore agencies has a number of advantages, the most important of which is cost.
Using clickable prototypes to allow clients to experience the application can be really beneficial.
“We really can't just start swinging hammers, we need to provide the engineering team with a blueprint and a sense of what they're going to build.” - Mike
It...2021-09-1749 min
Agencies That BuildFinding Insights amid Information Overload - Ross Patrick - Agencies That Build #025Ross Patrick is the Creative Director and Founder of XtraBold Agency. XtraBold is a digital marketing and strategy agency that helps brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.
Takeaways
Cultural references and knowledge are probably more important than book smarts to do the right thing for the client.
To make things work, you just have to be willing to trust and to take the failure which is a part of the process.
You need...2021-08-2352 min
Agencies That BuildFostering a Design Culture - Agencies That Build #24Anthony Armendariz is the Partner, Head of Design at Funsize. Funsize is a digital service and product design agency that works with inspiring design and engineering teams to uncover opportunities, evolve popular products, bring new businesses to market, and prepare for the future.
Takeaways
Enterprise design work is more about understanding people and maturity levels and way less about the actual design work.
“A good client is one with whom you can work for three years or more, with several workstreams in each account and sustain that.” - Anthony
Protecting what you consider is vital...2021-08-1258 min
Agencies That BuildDiscipline: Key to Agency Growth - Jeremy Durant - Agencies That Build #023Jeremy Durant is the Business Principal at Bop Design, a marketing communications agency dedicated to assisting companies and organizations in developing their brand through effective design and integrated marketing systems.
Takeaways
In terms of development, cost, and quality, working with outsourced companies is beneficial. It's as simple as taking those cost savings and passing them along to your customer.
It is simpler to retain employees when you are not overly aggressive in terms of growth; it is preferable to keep things moderate, steady, and disciplined.
“There's a perception. If you have an of...2021-07-2347 min
Agencies That BuildRethinking the American Dream - Nancy Lyons- Agencies That Build #022Nancy Lyons is the Co-founder and CEO of Clockwork, a Minneapolis-based design and development agency of thinkers and doers. They transform businesses by uniting people, processes, and technology around business solutions.
Takeaways
Starting as an agency at present, data is your best friend. With Market analysis and research, you can accurately determine your strengths by figuring out where you fit? Who you are talking to and what do they want?
Be mindful of your strategy and revisit it in a timely manner. Regular conversations about strategy will help you formulate a roadmap to follow.
“I oft...2021-06-291h 00
Agencies That BuildUX in a Remote Culture - Erin Young - Agencies That Build #021Erin Young is the Founder & Principal Consultant at Slide UX, a family-run business that specializes in UX. They help clients establish great user experiences, utilizing the best UX design practices that include integrated business strategy, user research, UI design, and cross-functional collaboration. They’ve been named one of the best UX agencies five years in a row.
Takeaways
The real value of UX research is understood through opportunity cost. Try asking “What would it cost if you got on the wrong foot with wrong assumptions?” User Research might help you choose the right o...2021-06-2141 min
Agencies That BuildAcquisition 101 - Jeff Archibald - Agencies That Build #020Jeff Archibald is the Managing Director of Paper Leaf, a full-stack website, app, and software development firm. Their products have received awards and accolades, and they are also recognized as one of Canada’s top firms by Strategy Magazine and Clutch.
Takeaways
As an Agency Owner, you need to step out of roles that are not strategic and uses your time productively. It is difficult, but you have to make that shift from a tactical to a strategic mindset. This is quite crucial for the early growth phase.
Organize your processes, divest the skill set...2021-06-1552 min
Agencies That BuildThe New Normal for Work - Mark Baldino - Agencies That Build #019Mark Baldino is the Co-founder of Fuzzy Math, a user experience design, strategy, and innovation firm that solves difficult problems with a human-centered design approach and has helped establish design practices for upstart businesses and Fortune 500 companies including Microsoft, and GE Healthcare.
Takeaways
If a resource is comfortable with working remotely then as an agency you should allow them to. An A+ resource is better remote than outside your company.
As an agency things like culture happen naturally. If you’re living the values you preach, the team follows.
Contrary to popular belief virtual meetings are more inclusive. Ther...2021-06-1048 min
Agencies That BuildThe Art of Managing Time - JD Graffam - Agencies That Build #018JD Graffam is the Founder and CEO at Simple Focus, a UX-focused digital product, and interaction design agency. They help their clients grow by increasing conversion rates, reducing friction, and telling stories. JD Graffam is a recognized user experience expert, author, speaker, and writer. A Serial entrepreneur, he also owns 10+ profitable businesses besides Simple Focus.
Takeaways
As a business owner, you have to prioritize and manage time. Delegate more and make time by managing your commitments in advance. Hire a professional to help better plan your day/week and manage your time more efficiently.
“If you tak...2021-05-2831 min
Agencies That BuildThe Agency Journey: Growth - Peter Kang - Agencies That Build #017Peter Kang is the Co-Founder and CEO at Barrel, helping brands scale and optimize their threat to consumer experiences while developing meaningful connections with their customers.
Takeaways:
One of the essential aspects of great company culture is shared language. Having a unified communication helps everyone be on the same page. A great way to develop a shared language is by reading books together.
“The biggest part of leadership is modeling. If you do the things you think are important and live the values you say are important, then the rest of...2021-05-191h 04
Agencies That BuildGuide To Offshore Communication - Bill Whitebone - Agencies That Build #016Bill Whitebone is the Principal at Advance Velocity, providing businesses with the expertise and capacity needed to take them to the next level. They partner with their clients from start to finish, focusing on their client’s needs while producing new ideas, developing effective strategies, and designing high quality and scalable solutions.
Takeaways:
The key to your team’s success in finding client solutions is by understanding their business. This is crucial to finding a personalized solution that caters to their needs.
Look for references from past customers of and leade...2021-05-131h 00
Agencies That BuildRemote Communication - Angel Lacret - Agencies That Build #015Angel Lacret is the Founder & Chief of Product Development at Cobuild Lab, a software development company that specializes in solving logistics and productivity problems, custom software solutions, and artificial intelligence.
Takeaways:
“The hardest part about being remote [before COVID-19] is how you communicate trust and present yourself as a serious company with clients.” ~Angel
Being isolated in your home trying to solve problems and get things done is challenging. Building a process-based workflow defines responsibilities and sets checkpoints to reach goals.
Communication and personality is paramount for building relationships with a rem...2021-05-0741 min
Agencies That BuildGrowth Is More Than Numbers - Jamie Anderson - Agencies That Build #014Jamie Anderson is the CEO at Emergent Software, an award-winning custom software development company that provides high-quality custom software development, website development & design, mobile & web application development, and more. They value employee development, small business, and client partnerships over sales.
Takeaways:
“As companies get bigger often they try to do more and more things. I think that is a good business strategy, however, I think you have to be careful not to lose what you're good at.”~Jamie
Saying no to a client is one of the hardest things to do as...2021-04-211h 01
Agencies That BuildBeyond The Perception of Talent - Garrett Ross - Agencies That Build #013Garrett Ross is the Co-founder of Mobelux, a leading software design & development agency that offers services including UX, Design, Development and Strategy. They design, build, and brand award‑winning mobile apps and modern web platforms.
Takeaways:
“Internal leadership should be natural and organic. The company as a whole is a living organism. How to enable people is to make them feel like they are contributing and adding value.”~Garrett
Knowing when to step back and allow your co-workers to have the ability to design and create without restraint fosters career and per...2021-04-141h 04
Agencies That BuildAdopting An Experimental Mindset - Mark Rickmeier - Agencies That Build #012Mark Rickmeier is the CEO of Table XI, a UX design and custom software development firm with experience in mobile apps, building integrated web applications, and custom digital experiences. They value community, strategy, and finding solutions with an experimental mindset.
Takeaways:
Adopting an experimental mindset in your agency allows your team to have the flexibility to try new things. The immediate ROI may not be linear, but you’ll know that there is energy and passion behind the project.
In an agency, sometimes we are stretched thin with multiple tasks on...2021-03-311h 11
Agencies That BuildPeople-Driven Culture - Pete Baumgartner - Agencies That Build #011Pete Baumgartner is the Founder of Lincoln Loop, a full-service software development agency specializing in Python and Django development for web and mobile systems. They value transparent partnerships in order to produce straightforward solutions.
Takeaways:
Advertising yourself as a niche agency starting off is a great strategy to get your foot in the door and be successful as a new agency. Find out what you want to be known for early on.
Being a remote agency, it is important to have trust and autonomy with your team. This flexibility helps s...2021-03-241h 11
Agencies That BuildFostering Staff Leadership - Jason Clark - Agencies That Build #010Jason Clark is the Owner of VIA Studio, an agency focused on transforming brands through strategy, design, development and marketing. They apply their core values of partnership, dedication and connection to drive value for their clients.
Takeaways:
When interviewing, it is important to make note of an individual’s soft skills to understand if they will be successful in an agency role.
Utilizing roadmaps for topics such as brand strategy or identity are useful when starting the conversation with clients on how your agency identifies it and the application process.
Is c...2021-03-191h 06
Agencies That BuildOptimizing Paid Discoveries - Josh Eaton - Agencies That Build #009Josh Eaton is the CEO of Reaktiv Studios, a boutique WordPress agency focused on making the web better through quality development and creative solutions. They are dedicated to problem solving and overcoming obstacles.
Takeaways:
Having a paid discovery vs. pre-sales process allows an agency to scope out the project, manage expectations better, and give the client a good feel for the team before signing on to a much larger engagement.
Create a detailed outline for work responsibilities when developing a pre-sales discovery, especially what is not included. Make sure it i...2021-03-1059 min
Agencies That BuildAll About the Agency - Chad Pytel - Agencies That Build #008Chad Pytel is the Founder and COO of thoughtbot, small studios of designers and developers collaborating closely with clients. They are dedicated to pushing the bar by continuously improving for themselves, the company and their clients.
Takeaways:
To close any productivity and communication gaps, remove the middleman between the founder and project team. “We fundamentally believe in having a small group of people who are really good at what they do working directly with clients to create something.” ~Chad Pytel.
Aspire to build successful products AND successful businesses. Training clients to fa...2020-11-191h 13
Agencies That BuildThe Road To Model Messaging - Michael Coogan - Agencies That Build #007Michael Coogan is the President and Managing Partner of MC2 Design Group Inc., a strategic and digital marketing agency, working as integrated partners with our clients to plan, execute, and achieve business goals. They are committed to producing the best partnership-based results for their clientele.
Takeaways:
We spend so much time mindlessly taking in content. Why not take that time and put it towards something meaningful to you. “If we spend 15 minutes a day reading on a topic that we want to get better on and take a few notes, the...2020-11-171h 12
Agencies That BuildCultivating Successful Teams in Remote Settings - Jim Babcock - Agencies That Build #006Jim Babcock is the President of SPM Services Inc., who build custom and packaged applications for Startups and Enterprises. He specializes in consulting people to take their ideas and turn them into business.
Takeaways:
Top 3 ways to better manage your offshore team:Get to know your team on a personal level
Develop a good specification for your product
Meet with them in the same duration you would with your domestic team
Look at your team as your partner. You need to have a contract that is flexible rather than stringent. T...2020-11-1253 min
Agencies That BuildBuilding Right Relationships - Ben Callahan - Agencies That Build #005Ben Callahan is the Founder of the Build Right workshop series and President of Sparkbox, a group of web makers that develop their client’s product and team during projects and through their Build Right training.
Takeaways:
It is easy to get distracted by our technology rather than having personal conversations. However, that one on one connection builds relationships further than any piece of tech could.
It is ok to mess up! Transparency is key to good communication with a client. When mistakes happen try having a mindset of continuous impr...2020-11-1058 min
Agencies That BuildInteractivity and Connectivity - Phillip Tiongson - Agencies That Build #004Phillip Tiongson is the founder and CEO of Potion, an independent studio dedicated to transforming the world of interactivity.
Takeaways:
How do we communicate our unique value in a way that scales, is surprising, is reciprocal, and truly accessible? These four qualities are important to keep in mind with the call for connection in a technology demanding environment.
The physical world is rich with sensory interactions. However, that does not mean the digital world does not have a deep impact as well. Digital interactions have the power to cultivate metamorphic experiences through design and st...2020-11-051h 16
Agencies That BuildFlexibility and Focusing Forward - Carl Smith - Agencies That Build #003Carl Smith owns and runs the Bureau of Digital, an organization that supports agencies and provides the leadership training necessary to survive and thrive. Their focus on Digital Leadership, Business Development, Design Leadership, Operations, and Project Management has been invaluable to the digital agency landscape.
Takeaways:
In today’s climate, it is important to cater to your clients’ evolving needs and be flexible with them. How can you create a better relationship in the current world?
Generalists are what everyone wants out of individuals, but Specialists are what they want out o...2020-10-291h 05
Agencies That BuildThe Contractor Success Model - Jason Williams - Agencies That Build #002Entrepreneur, Strategic thinker, roll up sleeves with multiple hats Jason Williams busts the myth that an agency can’t be formed with independent contractors only! Jason’s personal philosophy is to live a life of abundance, and works towards that for all of his customers and colleagues.
“Listening, collaboration only works when you listen… sit down and listen, because you are always going to learn something.” - Jason Williams
Takeaways:
Using a contractor model allows businesses to scale up or down as there is a need
Invest in contractors a...2020-10-201h 04
Agencies That BuildFinding a Balance - Jay Owen - Agencies That Build #001Business builder, marketing agency owner, author and podcaster Jay Owen’s discusses his take on finding a balance between building and growing companies and growing his family and personal life.
“Building a business that lasts is not that complicated to me, but to do that and care for the other people around me well that’s hard work, and that requires intentionality, focus, and I mess it up plenty of times, but putting that in writing holds me accountable to it and it sets that standard.” - Jay Owen
Takeaways...2020-09-221h 09