Shows
Embracing Marketing MistakesMarketing Blunder: When 500 Becomes 5K: A Coney Island New Year's DisasterThe podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities.• Event was planned at iconic Coney Island amusement park district• Organizers competed with Macy's monopoly on New York fireworks• Infrastructure (porta-potties, PA system, vendors) was only prepared for 500 people• Police were upset about the unexpected crowd size and inadequate security preparations• The event happened in freezing t...
2025-06-2605 minEmbracing Marketing MistakesEP 9: Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom BasgilHave you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by the seasoned growth marketing specialist, Tom Basgil, who guides us through the labyrinth of B2B marketing. We delve deep into the realm of short-term ROI, understand the nuances of social listening, and appreciate the power of employee advocacy in shaping up a brand. And do white papers work anymore? Tom also shares his valuable insights about gatekeeping and the stand-out factors that can make content shine brighter in the saturated B2...
2023-09-261h 00
Let’s Talk All Things LGBTQ+Let's Get Digital!I am Annie McKinnon an authenticity coach, therapist, speaker, writer and podcaster. If you would like to get to know me a bit better visit my
website www.coachingcart.com If you would like to get in touch or even feature on the show then send me over an email to info@coachingcart.com
I would be really grateful if you could rate the show so that we can get these amazing conversations out to as many people as possible
About Tom
Tom Basgil is a multi-award-winning...
2023-07-1027 min
The Sticky CMOProduct Marketing and Your Digital Identity: w/Analisa DominicB2B organizations want to hear from people.
So bring your personality forward, shake loose from the boxy confines of the B2B space - set your digital person free!
Nobody really does this better than Analisa Dominic, CMO at network solution gurus Opengear.
Analisa shares the lowdown on Opengear’s mission, before diving into the details of how product marketing supports the business objectives and growth of a company.
Discussing the all-important triangle of marketing, product and sales, Analisa is here to remind us that B2B and B2C ar...
2023-06-2718 minThe Sticky CMOThe No-Code Future of Marketing: w/Natalie MarcotullioHow is marketing going to change in the next year? 3 years? 5?
For the CMOs of today and tomorrow, these are crucial questions.
New technologies are surfacing, and the day to day impact is speeding up. Enter Natalie Marcotullio, Head of Growth and Operations at Navattic.
Natalie takes us through exactly how Navattic are changing the prospecting experience and spearheading the no-code movement - custom-built for getting results quicker.
With AI and a cookie-less world painting the landscape for a very different future, this week’s speedy episode dives into a limitless fu...
2023-06-1315 minThe Sticky CMOThe Personal Brand and PR Masterclass: w/Michelle GarrettPersonal brands are getting more and more important for CMOs.
While you might have heard that message countless times, you may never have had the reasons broken down like Michelle does here.
PR consultant, writer and speaker Michelle Garrett takes Tom through how CMOs at B2B businesses can maximize their use of comms, and draw on the ever-growing potential of personal brand.
Michelle shares her wisdom on everything you need to know about building lasting and fruitful connections with PR teams, sharing thought-leadership and measuring the efficacy of PR - so you...
2023-06-0623 minThe Sticky CMOThe Simplicity Hack: w/Margaret MolloyIt’s all about simplicity.
Simple, right?
That’s the undeniable key takeaway from this week’s masterclass in branding by Global CMO of Siegel and Gale Margaret Molloy.
An expert in rebranding huge businesses, Margaret shares her methodology with clarity and nuance - custom-built to get you closer to your customers.
Remarking on the role of the CMO as a ‘translator’, pinpointing how to successfully adopt a new marketing channel and revealing how to measure your rebranding success, this week is all about boiling it down to the essence.
2023-05-2324 minThe Sticky CMOHow To Avoid The Wrong Market: w/Aaron BransonBe clear about who you’re NOT marketing to.
This is the key takeaway from this week’s conversation with Netsurion’s VP of Marketing Aaron Branson.
A distinguished CMO and growth marketing leader, Aaron is an expert on nailing your strategy, executing on it and proving your services indispensable to the C-suite.
He takes us through the difference between brand goal and demand goal, shares some wisdom on particular issues in the cybersecurity space and underlines why we need to build for scale.
Think ahead plan for success.
2023-05-1623 minThe Sticky CMOThe Lead Gen Myth: w/Louis GudemaYou’re a new CMO and you need results. Where do you start?
Esteemed marketer, fractional CMO and acclaimed author of bestseller Bullseye Marketing , Louis covers all the essentials for becoming a Sticky CMO.
His 3 phase framework aims to reveal a fast, cost-effective methods for optimizing success… and then goes on to reveal the long-term strategies you need to adopt to build brand awareness, share of voice and improve mental availability.
Join us for a rundown of the key concepts from his book’s second edition - released this week - to help you de...
2023-05-0924 minThe Sticky CMOThe CMO Paradox: w/B2B Better Founder Jason BradwellCompanies need an in-house CMO. Or do they?
Joining this week is Jason Bradwell, fellow podcast host and founder of marketing agency B2B Better.
Jason reveals everything you need to know as a CMO - and also reveals tips for those looking to make the climb AND for companies looking to hire one.
We cover the key differences between fractional CMO (like Jason himself) and in-house CMO, indispensable insights for creating a valuable podcast for your listeners and your bottom line, and why marketing needs ‘a seat at the table’.
Jaso...
2023-05-0224 minThe Sticky CMOTumblr Secrets: How To Turn Your Customers Into Brand AdvocatesHow do you turn customers into brand advocates?
Enter Amanda Brennan.
Formerly Head of Editorial at Tumblr, Amanda is now Senior Director at Trends Social - where she blends information science and pop culture to bring brands to life on the internet.
In our discussion she talks about new media, algorithms, authenticity and her thoughts on how an evolving use of language is shaping our digital landscape.
Together with Tom she covers:
How to keep on pulse of 21st century media possibilities as a senior level marketer.
Why it’s so...
2023-03-1424 minThe Sticky CMOThe Landing Page Makeover: w/ James WeisYour landing page needs optimization.
But where do you even start?
Enter James Weis: the founder of Revamp and co-founder of Forecaster.
In conversation with host Tom, he breaks down the essentials for CMOs getting to grips back-end processes, automation and A/B testing.
Together, they cover:
The important elements to consider when building a high-converting landing page.
Why you should always A/B test your front-end: form fields, messaging and design.
What to look for in a consultant and how they can help you optimise your processes.
Going...
2023-03-0722 minThe Sticky CMOContent Creation: a Guide For CMOs w/Dana GardnerNot all content is created equal.
And at every stage, your specific audience is the priority.
Here to share tips on reaching as many people as possible is Dana Gardner from Interarbor Solutions.
A tech-savvy analyst with a following of nearly 200,000 across LinkedIn and Twitter, Dana knows exactly how CMOs should create content for their business and their personal brand.
Covering key content strategy principles, the importance of problem-solution narrative and some common mistakes - Dana uncovers the blueprint for creating must-click content as a modern business.
In this e...
2023-02-2824 minThe Sticky CMOMarketing Fundamentals for CMOs: w/Quentin MuhlertFocusing on the fundamentals: it's easier said than done.
But according to renowned advertising expert Quentin Muhlert - the founder of growth marketing agency Muhlert Digital - it's the key to CMOs exceeding expectations.
In conversation with Tom Basgil, he covers:
The fundamentals of Account-Based Marketing - how to get started on a budget.
How consultants can help you build your in-house marketing knowledge.
Why CMOs should move their KPIs as far down the funnel as possible.
Enjoy the episode.
2023-02-2124 minThe Sticky CMOHard Numbers: How Marketers Can Use Data To Stand OutData is fundamental for proving your value as a marketer.
That's why this week's episode features Darryl Sparey, the co-founder of Hard Numbers - an award winning performance-driven communications consultancy.
Darryl joins host Tom Basgil to break down the ever-evolving world of marketing data.
We cover:
How to harvest all available forms of data to prove your success as a CMO.
How best to present frame your results to C-Suite.
The pitfalls of marketing jargon and increasing power of employee advocacy
Enjoy the episode.
It's time to become sticky.
2023-02-1423 minThe Sticky CMONavigating the Rebrand: Messaging, Recall and OverhaulWelcome to The Sticky CMO Podcast.
We're delighted to share Tom's conversation with Kendra Beavis, of multi-award winning brand strategy studio MOKA Creative.
She's seen CMOs run into the same exact same issues for over a decade.
How do you know whether you need a new site, or even a brand overhaul?
How do you manage the big creative "builds?"
How do nail your messaging to create brand recall?
Thankfully, Kendra has some answers.
Let’s get started. It's time to become Sticky.
2023-02-0723 minThe Sticky CMOThe Sticky CMO: trailerBecoming indispensable as a CMO isn’t easy. That’s where we come in.
On “The Sticky CMO” podcast, expert guests join award-winning marketer Tom Basgil to share cutting-edge strategy and help you level up where it matters.
From social strategy to funnel optimization, each episode is packed with actionable tips for marketers looking to become irreplaceable in their organizations.
Join the new wave of Sticky CMOs.
2023-02-0300 min
15 Minute Freelancer38. #FreelanceChat: how to create sustainable services#FreelanceChat is a weekly Twitter chat for freelancers around the world, hosted by Michelle Garrett (@PRisUs) on Thursdays, 12 noon ET. On 21 October, Louise had the pleasure of co-hosting a chat about designing freelance services that get results for clients, but are also enjoyable, practical and profitable for you to deliver. This episode of 15 Minute Freelance is a super-fast round-up of all the brilliant tips and advice shared by the #FreelanceChat community in response to these Qs:How do you strike a balance between offering what clients need and doing what you enjoy most? Choosing a niche can...
2021-10-2916 min
Tribe of UnicornsEp. 29. How to Thrive as a Freelancer with Tom BasgilSend us a textFor all my freelancers out there, this is the episode for you. Tom Basgil is on the show telling us about the ups and downs of freelance careers and how to start out to set yourself up for success. Being a freelancer can be a challenging choice but also so rewarding.Tom's biggest tips:Know your worth and charge appropriatelyBuild your business in alignment with your life instead of someone else's modelCreate a support systemYou can check out Tom on his unicorn page at tribeofunicorns.com/tom-basgil or...
2021-03-1430 min
2019-04-0754 min