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Tame the Mobile BeastTame the Mobile BeastNick Law on Breaking Down Silos and Fostering Creative CollaborationOn this episode of Tame the Mobile Beast, host Tom Butta dives deep into the challenges of breaking down business silos and fostering creativity with Nick Law, Creative Chairperson at Accenture Song. Throughout their conversation, Nick and Tom explore the importance of aligning what matters to customers with what drives profitability for the business. Nick argues that “ You're not making business decisions separate from what's good for the customer, and you're also not making  customer decisions that aren't gonna be good for business.”Together, they emphasize that a unified approach not only fosters a more cohesive...2025-05-0747 minWhat\'s Funk? by Warszawski FunkWhat's Funk? by Warszawski FunkWhat’s Funk? 2.05.2025 - Just For PleasureFunk funk! 01- Big Mike Hart - Magic Shave (Water, Powder, Butta Knife) (feat. Jimi Morris, Fred Wesley, Eric Darius & Philip Lassiter) 02- Sly Stone - Big City (feat. Del the Funky Homosapien) 03- Fishbone - Last Call in America (feat. George Clinton) 04- Tom McGuire & the Brassholes - Fun 05- Young Gun Silver Fox - Just For Pleasure 06- The Fearless Flyers - The Warped State of 07- Bror Gunnar Jansson - Refuge 08- The Soulers - Fate 09- Flevans - What's Your Name? 10- Palta & the mood - LOVE BUSINESS 11- The Gold Souls...2025-05-0259 minTame the Mobile BeastTame the Mobile BeastHow OneFootball's VP of Product Management is Creating a Unified Digital Fan ExperienceIn this episode of Tame the Mobile Beast, Tom Butta is joined by Pietro Lambert, Vice President of Product Management at OneFootball, to talk about how the platform is delivering a unified fan experience to its 100M+ users.Throughout their conversation, Tom & Pietro cover the strategies OneFootball utilizes in creating a seamless and engaging fan experience across both web and mobile. Pietro highlights the evolution of the platform from a basic score app to the robust digital ecosystem it is today. Their goal? To be the one stop shop for anything a football fan needs, from merch...2025-04-2338 minReign Supreme Alway: Sports in ClemsonReign Supreme Alway: Sports in ClemsonClemson's Cade Klubnik, energy on D beat spring portal risks | New men's hoops transferHey, Clemson Family -- Cade Klubnik finds himself on much stronger footing coming out of spring practice, we'll talk about how that changes the outlook for the Tigers. And at the same time, the defense is thriving on a new energy source in defensive coordinator Tom Allen. Plus: Men's basketball welcomes a new transfer in Jake Wahlin, right on the heels of Butta Johnson choosing Clemson. And the baseball and softball teams are in top gear just weeks away from the postseason, find out why Erik Bakich needs to find some help for Aidan Knaak though. We're glad you...2025-04-1524 minTame the Mobile BeastTame the Mobile BeastShama Hyder and Zen Media on Driving Customer ConfidenceIn this episode of Tame the Mobile Beast, Tom Butta discusses customer confidence and present-mindedness with Shama Hyder, CEO of Zen Media. Their conversation touches on a multitude of topics including how customer expectations continually rise due to leading brands, how organizations need to balance future planning with current opportunities, and the importance of strong leadership between agencies and internal teams.Shama Hyder kicks off the conversation by sharing the exciting news of Zen Media's acquisition of Sevans PR, marking a significant expansion on the West Coast. As a seasoned agency leader, Shama highlights the importance of...2025-04-0932 minTame the Mobile BeastTame the Mobile BeastHow Harvest Hosts' CEO is Building Communities on the Open RoadIn this episode of Tame the Mobile Beast, Tom Butta is joined by Joel Holland, CEO of Harvest Hosts, a membership program that offers RVers unique places to overnight camp across the United States and Canada. Joel shares what inspired him to enter the space, what strategies he has leveraged to grow the community, and key lessons he has had on his entrepreneurial journey. Harvest Hosts was originally founded by Don and Kim Greene in 2010, and once Joel discovered the service, he saw the opportunity to supercharge a loyal customer base with user-friendly technology and expanded locations. S...2025-03-2637 minTame the Mobile BeastTame the Mobile BeastRinse's Co-Founder & CEO on Elevating Customer Experience by Focusing on Strategic GrowthIn this episode of Tame the Mobile Beast, host Tom Butta sits down with Ajay Prakash, Co-Founder and CEO of Rinse, the #1 delivery app for laundry and dry cleaning services. Founded in 2013, Rinse has been taming the laundry beast through innovative technology working hand in hand with operational excellence. Ajay shares why he set out to plant his flag in this space with his friend and Co-Founder James Joun, including how Rinse solves every pain point in the laundering process and how the type of culture they have created has led to their success. A si...2025-03-1237 minTame the Mobile BeastTame the Mobile BeastHow Headway Supercharges Microlearning with Empathy-Based OnboardingIn this episode of Tame the Mobile Beast, Tom is joined by Yeva Koldovska, Product Manager at Headway, one of the world’s fastest-growing companies in edtech. Their conversation focuses on creating user-centric onboarding experiences, which the Headway team calls “empathy-based onboarding.”The idea behind Empathy-Based Onboarding is simple, but powerful. By tailoring onboarding flows to meet individual users’ needs and emphasizing that their voice matters, you are able to bridge the gap between quantifiable business objectives and subjective user experiences. Yeva emphasizes that her team has seen significant boosts in conversion rates with each  empathetic onboarding question...2025-02-2631 minTame the Mobile BeastTame the Mobile BeastTwilio's CMO on Mastering Cross-Channel OrchestrationIn this episode of 'Tame the Mobile Beast,' Tom Butta hosts Chris Koehler, Chief Marketing Officer of Twilio, in a discussion about the intricacies of orchestrating seamless customer experiences across multiple channels. Chris highlights the complex challenge brands face in integrating new technologies, evolving user needs, and vast data streams, emphasizing that creating cohesive and delightful customer journeys requires more than just advanced technology—it calls for strong internal alignment and a well-thought-out strategy. The conversation underscores the importance of viewing customer experience as a holistic journey rather than a series of isolated interactions, warning that dis...2025-02-1224 minTame the Mobile BeastTame the Mobile BeastWhy Adam Nash and Daffy are Transforming How We Approach CharityIn this episode of 'Tame the Mobile Beast,' host Tom Butta sits down with Adam Nash, CEO and Co-founder of Daffy, to delve into the inspiration and growth behind this innovative financial platform aimed at enhancing charitable giving. Adam reveals how Daffy is reimagining philanthropy by tackling two critical challenges that often prevent people from giving: financial uncertainty and choice paralysis. By allowing users to set aside money for charitable causes proactively, Daffy makes it easier for people to meet their philanthropic goals without the usual stress and guilt associated with last minute charitable contributions. ...2025-01-2942 minTame the Mobile BeastTame the Mobile BeastRoute's CEO on Revolutionizing the Post Purchase ExperienceIn this episode of "Tame the Mobile Beast," host Tom Butta interviews Michael Yamartino, CEO of Route, about the global challenge of lost packages and Route's innovative solution.Route, founded in 2019, has quickly become the leading package tracker for online orders, offering a seamless post-purchase experience through its app and web platform. The company has made significant strides, protecting over $15B in merchandise, saving brands more than $100M in refunds and reorders, and tracking hundreds of millions of packages.Michael discusses the pain points faced by both shoppers and brands, highlighting Route's app that combines...2025-01-1530 minTame the Mobile BeastTame the Mobile BeastSeth Matlins on the CMO’s Role in a Fragmented Marketing WorldWelcome to the first episode of “Tame the Mobile Beast.” Today, your host Tom Butta is joined by Seth Matlins, Managing Director of the Forbes CMO Network. Tom & Seth discuss the challenges faced by today's Chief Marketing Officers - including declining budgets, organizational silos, and the ever-moving needle of customer expectations. Both believe it is essential for marketing to take on holistic accountability for the customer relationship. Additionally, Tom & Seth both stress the importance of finding simplicity in a world that is becoming more complex. Seth emphasizes the need for modern CMOs to prioritize effectively, “knowing w...2024-12-1131 minTame the Mobile BeastTame the Mobile BeastIntroducing: Tame the Mobile BeastMastering mobile experience is a beast.We’re here to help.Welcome to Tame the Mobile Beast.This show contains everything you need to capture customer value, whether it’s in the app, on the web, or everywhere in between.Join Airship CMO Tom Butta as he talks to leading experts in product and marketing.In each episode you’ll hear their strategies and tactics for creating impeccable in-app experiences and leveraging the outside-the-app environment to engage customers across channels.Tame the Mobile Beast.Brought to you...2024-12-0901 minDJ Absurd - Ear 2 The Streets Radio Music PodcastDJ Absurd - Ear 2 The Streets Radio Music PodcastDJ Absurd - Ear 2 The Streets Radio #666 13th Anniversary 11/18/24DJ Absurd - Ear 2 The Streets Radio Music Podcast                                      #666                         13 Year Anniversary                                   11/18/241. Intro (Prod. by DJ Absurd) (Scratches by DJ Absurd)2. Courtesy Call - Skyzoo, Chuck D3. Lift Em Up - Dave East, Benny The Butcher, Swizz Beatz (Prod. by Araab Muzik)4. A Different Kind Of Payne - RJ Payne, BP Infinite5. All Alone - Cordae6. Must Be Love - Elcamino, Str8 Bangaz7. Yes Lord - Eto, Flee Lord8. Santiago & Dunbar - Zeps, Phats (Prod. by See Why Eff)9. The Source - Berner, Ghostface, Raekwon, Killer Mike10. Her And Her - The Musalini, Sir Michae...2024-11-202h 59ParabellumParabellumLive #370 ⁍ Guerra Russo-Ucraina - La Corea del Nord è coinvolta in Ucraina? - Aggiornamento Fronti#guerraucraina #coreadelnord #parabellum Prova il servizio NordVPN con l'offerta dedicata alla community su https://nordvpn.com/parabellum LIBRO: https://www.amazon.it/gp/product/B0D1RJJ497?ref_=dbs_m_mng_rwt_calw_tpbk_1&storeType=ebooks&qid=1713211088&sr=8- Live #370 ⁍ Guerra Russo-Ucraina - La Corea del Nord è coinvolta in Ucraina? - Aggiornamento Fronti SOCIAL: (SITO,MAPPA,PODCAST ETC): PODCAST: https://podcastaddict.com/podcast/parabellum/4581810 https://www.spreaker.com/show/live-parabellum Server discord: https://discord.gg/NU3Ges9mTc (NEL SERVER DISCORD SEZIONE PDF-LIBRI TROVATE COME ACCEDERE ALLA LIBRERIA NEL COMMENTO IN EVIDENZA) Server Telegram: https://t.me/+2ikFzO0bN3Y2MTU...2024-10-211h 56ParabellumParabellumLive #350 ⁍ Guerra Russo-Ucraina - 72 All In - Pavel Durov e Telegram - con Matteo Flora & Capitini#guerraucraina #telegram #paveldurov @MgpF Ciao Internet con Matteo Flora Prova il servizio NordVPN con l'offerta dedicata alla community su https://nordvpn.com/parabellum LIBRO LE PAROLE DELLA GUERRA : https://www.amazon.it/gp/product/B0D1RJJ497?ref_=dbs_m_mng_rwt_calw_tpbk_1&storeType=ebooks&qid=1713211088&sr=8- Live #350 ⁍ Guerra Russo-Ucraina - 72 "All In" - Pavel Durov e Telegram - con: Matteo Flora & Gen. Paolo Capitini SOCIAL: (SITO,MAPPA,PODCAST ETC): Mappa: https://geo.parabellumthinktank.com PODCAST: https://podcastaddict.com/podcast/parabellum/4581810 https://www.spreaker.com/show/live-parabellum Server discord: https://discord.gg/NU3Ges9mTc (NEL SERVER DISCORD SEZI...2024-08-282h 19ParabellumParabellumLive #349 ⁍ Guerra Russo-Ucraina - "La Crisi a Est"- Pokrovsk - Aggiornamento della Situazione -eLINK ALLE PUBBLICAZIONI OSPREY/RBA SULLA SECONDA GUERRA MONDIALE : https://bit.ly/4d1KlcW #ADV #BibliotecaOsprey #BibliotecaOspreyRBA#edicola #ospreypublishing #secondaguerramondiale #guerraucraina #pokrovsk #parabellum LIBRO LE PAROLE DELLA GUERRA : https://www.amazon.it/gp/product/B0D1RJJ497?ref_=dbs_m_mng_rwt_calw_tpbk_1&storeType=ebooks&qid=1713211088&sr=8- Live #349 ⁍ Guerra Russo-Ucraina - "La Crisi a Est"- Pokrovsk - Aggiornamento della Situazione - SOCIAL: (SITO,MAPPA,PODCAST ETC): Mappa: https://geo.parabellumthinktank.com PODCAST: https://podcastaddict.com/podcast/parabellum/4581810 https://www.spreaker.com/show/live-parabellum Server discord: https://discord.gg/NU3Ges9mTc (NEL SERVER DISCORD SEZIONE PDF-LIBRI TROVATE CO...2024-08-251h 45ParabellumParabellumLive #332 ⁍ Guerra Russo-Ucraina - "Fuga da Niu York" - Aggiornamento situazione del fronte#toretzk #niuyork #parabellum Prova il servizio NordVPN con l'offerta dedicata alla community su https://nordvpn.com/parabellum LIBRO: https://www.amazon.it/gp/product/B0D1RJJ497?ref_=dbs_m_mng_rwt_calw_tpbk_1&storeType=ebooks&qid=1713211088&sr=8- Live #332 ⁍ Guerra Russo-Ucraina - "Fuga da Niu York" - Aggiornamento situazione del fronte SOCIAL: (SITO,MAPPA,PODCAST ETC): Mappa: https://geo.parabellumthinktank.com PODCAST: https://podcastaddict.com/podcast/parabellum/4581810 https://www.spreaker.com/show/live-parabellum Server discord: https://discord.gg/NU3Ges9mTc (NEL SERVER DISCORD SEZIONE PDF-LIBRI TROVATE COME ACCEDERE ALLA LIBRERIA NEL COMMENTO IN EVIDENZA) Server Telegram: https://t.me...2024-07-061h 37Tame the Mobile BeastTame the Mobile BeastSecrets to a Successful App Redesign with Alexis Baird, Head of Product Experience at ThumbtackThis week's episode of Masters of MAX features Tom Butta interviewing Alexis Baird, the Head of Product Experience at Thumbtack. Alexis shares her journey from linguistics and computer science to product management roles at Microsoft, LinkedIn, and Lyft. At Thumbtack, she leads innovations that connect homeowners with home service professionals.Today’s focus is all about redesigns. Alexis and the team at Thumbtack recently launched an extensive redesign to expand their offerings beyond hiring professionals to provide their users a single app for all of their home needs. Alexis underscores the critical need for a per...2024-06-2631 minTame the Mobile BeastTame the Mobile BeastThe Power of Connection with Zach Greenberger, Chief Business Officer of LyftIn this episode of Masters of MAX, host Tom Butta welcomes Zach Greenberger, the Chief Business Officer and Head of Partner Experience at Lyft. Zach provides insights into Lyft’s strategies aimed at enhancing customer experiences and building lasting trust with both drivers and riders.Throughout their conversation, Tom and Zach discuss Lyft's focus on creating value and connectivity for both riders and drivers, such as innovative features like Women+ Connect, which increases drivers’ chances of matching with more women and nonbinary riders. These initiatives not only cater to user needs but also deepen the emotional connection with...2024-06-1223 minTame the Mobile BeastTame the Mobile BeastUnveiling the Future of Consumer Digital Experiences with Julie AskIn this episode of Masters of Max, host Tom Butta welcomes Julie Ask, a renowned expert in consumer digital experiences and former Principal VP analyst at Forrester Research, Inc.. Julie's extensive background as a futurist and digital product strategist sets the stage for a great discussion on the challenges brands face in orchestrating seamless digital experiences. During the interview, Julie highlights the evolving landscape of consumer digital experiences, emphasizing the importance of immersive interfaces on mobile devices and the growing trend towards “invisible” experiences that anticipate and fulfill consumer needs. While in the past, most consumers would activ...2024-05-2927 minTame the Mobile BeastTame the Mobile BeastChristie Hefner's Secrets to Business SuccessIn this episode of Masters of MAX, host Tom Butta welcomes Christie Hefner, the esteemed former chairman and CEO of Playboy Enterprises. As the longest serving female CEO of a U.S. publicly traded company, Christie led Playboy’s expansion from print to cable TV to online, mobile and ecommerce, massively growing revenue including global retail sales reaching nearly a billion dollars in her last year at the helm. Throughout the interview, Christie discusses the importance of embracing change and innovation, highlighting the need for businesses to adapt in a dynamic and unpredictable market. She emphasizes the val...2024-05-1531 minV Sessions with Yves VV Sessions with Yves VV Sessions 45601. Charles B & Lucas Butler - Lift Me Up (Extended Mix) 02. BYOR & Yves V - Joyride (feat. Kyle Reynolds) (Extended Mix) 03. Bad Monkey - Set Me Free (Extended Mix) 04. Yves V - Bring It (Extended Mix) 05. David Morales & Wh0 vs Sam Frandisco & Steve Martano - Needin’ U (Extended Mix) 06. Dominic Neill - Alone (Extended Mix) [Lilly Era] 07. Raffa Guido - Famax (Extended Mix) 08. JZyNo, Lasmid - Butta My Bread (Yves V Remix) 09. KDH & Max Bering - Take Control (Extended Mix) 10. Tom Westy & Ekko - Guarded Heart (Extended Mix) 11. Yves V & Lukas Vane - Breathe (Extended Mix) 12. KSHMR - Satisfaction (Extended Mix) 13. Le...2024-04-2959 minXtra ButtaXtra ButtaChild’s Play (Ft. Deasha from Deasha’s Always Watching)Follow the homies Cam (Cameron Cox) and Dylan (Dylan Hernandez) two former AMC Theater employees as they take a nostalgic trip back in time to rewatch films that mean the most to them! The film we are discussing in this Season 2 Episode is "Child's Play" With Special Guest Deasha from Deasha's Always Watching!!!!! Child's Play is a 1988 American supernaturalslasher film directed by Tom Holland, from a screenplay he co-wrote with Don Mancini and John Lafia, and a story by Mancini. The film stars Catherine Hicks and Chris Sarandon with Brad Dourif...2024-04-191h 11Tame the Mobile BeastTame the Mobile BeastHow OVO’s Mobile App is Tackling Climate Change Featuring Harry Parkes, VP of ProductIn this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating the transition towards sustainable energy use at OVO. Founded over a decade ago, OVO emerged as a challenger in the UK energy sector and now boasts 4M customers.The conversation dives deep into the philosophical and practical aspects of product design and management. Harry underscores the importance of...2024-04-1730 minIl Brutto Il Cattivo - Il meglio e il peggio di cinema e serie tvIl Brutto Il Cattivo - Il meglio e il peggio di cinema e serie tv#1 Anteprime: Joker 2, Matrix 5, Megalopolis, Harry Potter, Margot Robbie, Tom HollandParliamo del tanto atteso trailer di Joker: Folies à Deux, di Matrix 5 che ha un regista, di un altro regista, Francis Ford Coppola, monumento del cinema mondiale che fatica a trovare un distributore per il suo Megalopolis. E poi rispondiamo a domande fondamentali: quando esce la serie tv su Harry Potter? Perché Margot Robbie si butta sui giochi da tavolo? Perché le polemiche sulla nuova produzione teatrale con Tom Holland? In più qualche novità su Supergirl e le prime reazioni su Challengers di Luca Guadagnino con Zendaya e i suoi tacchi a spillo con la pallina da tennis. Tutto nella nostr...2024-04-1221 minIl Brutto Il Cattivo - Il meglio e il peggio di cinema e serie tvIl Brutto Il Cattivo - Il meglio e il peggio di cinema e serie tv#1 Anteprime: Joker 2, Matrix 5, Megalopolis, Harry Potter, Margot Robbie, Tom HollandParliamo del tanto atteso trailer di Joker: Folies à Deux, di Matrix 5 che ha un regista, di un altro regista, Francis Ford Coppola, monumento del cinema mondiale che fatica a trovare un distributore per il suo Megalopolis. E poi rispondiamo a domande fondamentali: quando esce la serie tv su Harry Potter? Perché Margot Robbie si butta sui giochi da tavolo? Perché le polemiche sulla nuova produzione teatrale con Tom Holland? In più qualche novità su Supergirl e le prime reazioni su Challengers di Luca Guadagnino con Zendaya e i suoi tacchi a spillo con la pallina da tennis. 2024-04-1221 minTame the Mobile BeastTame the Mobile BeastWhy Your CRM Strategy Should Include Cozy Onboarding Featuring Vernesa ĆutukIn this week's episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the sleep tracking app with over 300,000 monthly downloads. Now, Vernesa consults independently, sharing her expertise in understanding the user journey and promoting a user-centric approach within companies.During their conversation, Tom emphasizes that simply having a CRM platform doesn’t make your brand automatically customer focused and that you...2024-03-2731 minBrand Enabled: The Human Stories Behind BrandingBrand Enabled: The Human Stories Behind BrandingSeason 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom ButtaCreating a successful brand requires vision, boldness, and a belief system that transforms challenges into opportunities. In this episode, Tom Butta talks about the importance of creating a strong brand vision, ambitious goal, and firm belief system. He shares the challenges he faced in managing the internal dynamics of crafting a compelling brand direction. He also talks about overcoming internal obstacles, getting support from important people, and balancing consensus with taking bold steps towards success. Learn about the language of branding, how words matter, and the reality of “work-life” balance. Tune in now!2024-03-2133 minBrand Enabled: The Human Stories Behind BrandingBrand Enabled: The Human Stories Behind BrandingSeason 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom ButtaCreating a successful brand requires vision, boldness, and a belief system that transforms challenges into opportunities. In this episode, Tom Butta talks about the importance of creating a strong brand vision, ambitious goal, and firm belief system. He shares the challenges he faced in managing the internal dynamics of crafting a compelling brand direction. He also talks about overcoming internal obstacles, getting support from important people, and balancing consensus with taking bold steps towards success. Learn about the language of branding, how words matter, and the reality of “work-life” balance. Tune in now!2024-03-2133 minTame the Mobile BeastTame the Mobile BeastEssential Advice for Building a Successful App with Jonathan Azouri, CEO of CatchCorner by Sports IllustratedIn this episode of Masters of Max, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human perspective in business. He emphasizes the impact of every interaction on user experience and the value of hands-on leadership in building successful teams.Today, you’ll hear Jonathan talk about what inspired him to start CatchCorner by SI, emphasizing accessibility and seamless user experience. And while you may be familiar with...2024-03-1322 minTame the Mobile BeastTame the Mobile BeastWhy Brand Continuity is Critical in the Digital Age with John Gregory, Former CDO at SpotifyWelcome to this week's episode of Masters of Max with host Tom Butta. Today, Tom is joined by John Gregory, a seasoned professional with a diverse background spanning retail, media, and digital. John has worked with renowned brands like Macy's, Bloomingdale's, AOL, Pandora, and Spotify.Throughout the conversation, John emphasizes the importance of brand continuity and delivering a remarkable and consistent customer experience across all touchpoints. He highlights the value of personalization and leveraging listener data in mobile app experiences to create engaging and relevant interactions. John also discusses the significance of balancing performance-oriented marketing with brand...2024-02-2826 minParabellumParabellumLive #287 ⁍ Guerra Israele-Palestina - "I Soliti Sospetti" - con: Muratore, Indelicato, Maddaluno#gaza #israele #houthi Prova il servizio NordVPN con l'offerta dedicata alla community su https://nordvpn.com/parabellum Live #287 ⁍ Guerra Israele-Palestina - "I Soliti Sospetti" - con: Muratore, Indelicato, Maddaluno SOCIAL: (SITO,MAPPA,PODCAST ETC): PODCAST: https://podcastaddict.com/podcast/parabellum/4581810 https://www.spreaker.com/show/live-parabellum Server discord: https://discord.gg/NU3Ges9mTc (NEL SERVER DISCORD SEZIONE PDF-LIBRI TROVATE COME ACCEDERE ALLA LIBRERIA NEL COMMENTO IN EVIDENZA) Server Telegram: https://t.me/+2ikFzO0bN3Y2MTU0 (IMPOSTATE IL NICKNAME PRIMA DI ENTRARE O VI BUTTA FUORI) Pagina Fb: https://www.facebook.com/ParabellumStoria/ Instagram: https://www.instagram.com/parabellumstoria/ Tw...2024-02-101h 36Tame the Mobile BeastTame the Mobile BeastFollowing Your Passions & Creating Impactful Digital Experiences with Frank Bach, Product Designer at InstagramIn this episode of Masters of Max, our host, Tom Butta, sits down with Frank Bach, a product designer at Instagram. Born in Canada, Frank started his career in graphic design, later transitioning into the digital space. After over seven years with the mindfulness app, Headspace, Frank transitioned to his current role at Instagram. Beyond his daytime role, you can also find him running the Sunshine Shop, an lifestyle brand elevating underrepresented artists, or leading the vocals for the band Monk. At the heart of the conversation is the intersection of brand, experience, and how to foster m...2024-01-3131 minTame the Mobile BeastTame the Mobile BeastThe Power of Data and Design with Meg Dryer, General Manager of the Consumer Business at EvidationIn this week’s episode, we learn about Meg Dryer, the General Manager of the Consumer Business for Evidation, a healthtech app offering health tracking, reward features, and access to research institutions. Meg is an individual who uniquely blends engineering and design, having started her journey in engineering before pursuing art and design. This shift towards experience design has lasted throughout her career, and you’ll hear how profoundly it has impacted her work.Evidation leverages health data from wearables and smartphones to impact healthcare decisions, setting the stage for objective, data-informed discussions between patients and doctors. With...2024-01-1735 minTame the Mobile BeastTame the Mobile BeastPizza to Platform: How Red’s Savoy Pizza Leverages Mobile to Bolster Brand Loyalty with CEO Reed DanielsToday’s guest is Reed Daniels, the president and CEO of Red's Savoy Pizza, a local Minnesota Pizza Restaurant known for its ‘Sota-style recipe. With over a decade of involvement in the business, Reed has a rich understanding of the industry, having acquired the brand in 2019 after holding positions as Director of Marketing and President.Red's Savoy Pizza has a storied history, beginning as a neighborhood joint and transforming into an entity with 19 units and growing. Reed attributes this colossal growth to building a solid marketing structure that introduced online ordering, gift cards, and a loyalty program.2023-11-2936 minTame the Mobile BeastTame the Mobile BeastUnlocking the Mobile Secrets to Holiday Retail Success with Sienne Veit, Founder & Director of Invisible StuffIn today’s episode, Tom Butta sits down with Sienne Veit, an esteemed executive in the retail space, to discuss the power of mobile apps in unlocking retail success during the holiday season. Veit emphasizes how mobile apps have become the key to empowering retailers by bridging the gap between the digital and physical worlds. By joining and knowing the customer, retailers can leverage apps to provide personalized experiences, enabling customers to plan purchases, access product information and enhance their in-store journey.Veit draws on her extensive experience working with renowned retailers like Marks & Spencer, John Lewis, an...2023-11-1539 minTame the Mobile BeastTame the Mobile BeastMake Your App Rise Above the Noise with Jonathan Kay, Founder & CEO of ApptopiaIn today’s episode, host Tom Butta interviews Jonathan Kay, the Founder & CEO of Apptopia, in a discussion that covers past and current trends in the app market, the changing landscape of app usage, and how we are shifting towards better integrated design and functionality. Apptopia is a web-based market data and intelligence solution for mobile application developers which was founded back in 2011.Tom and Jonathan also explore the concept of mega apps, where brands consolidate multiple apps into one platform. While this approach allows brands to provide a more streamlined and convenient user experience, there are al...2023-11-0133 minTame the Mobile BeastTame the Mobile BeastInteracting with Your Customers at the Right Time and in the Right Way, with Tom Burrell, SVP of Retention Marketing at DAZNThis week Tom Butta chats with Tom Burrell, SVP of Retention Marketing with DAZN. With online streaming quickly replacing cable and satellite services as more and more consumers “cut the cord,” DAZN has quickly to give its competitors a run for their money, and its users an amazing experience. Burrell provides an inside look at what technologies he and his team utilize to give DAZN users both engaging and unobtrusive interactions, with some of their newest features including real time sport messaging and the ability to follow your favorite teams even while you’re busy. You’ll also hear...2023-10-1828 minTame the Mobile BeastTame the Mobile BeastCan You Trust a Machine with Your Data? Featuring Lior Gross, Director of Software Development at CalienteToday, host Tom Butta talks to Lior Gross, Director of Software Development at Caliente Interactive, also known as “Caliplay.” Caliplay is a leader in the regulated Mexican online casino and sports betting market with a focus on marketing and user experience. While you cannot download their mobile app quite yet, they’re the number one free sports app on the market in Mexico. Lior shares his experience as the first technical hire in the door when Caliente decided to pursue a joint venture with the organization, Playtech, and what he’s prioritized as he’s grown his team since...2023-10-0432 minTame the Mobile BeastTame the Mobile BeastHow to Empower Communities across the World with Your Mobile App Featuring Tessa Clarke, Co-founder & CEO of OlioOn this week’s episode of Masters of MAX, Tom speaks with Tessa Clarke, Co-Founder & CEO of Olio. Founded in 2015, Olio is a sharing app for local communities, making it easy to give away the things you don't need to someone else who would value them. Since inception, Olio has now grown to over 7M users, with nearly 100,000 volunteers and more than 28M local neighborhood pickups. In the conversation, Tom is able to explore what inspired Tessa to start Olio in the first place, and the way it connects back to her early upbringing. Tessa also gives an...2023-09-2037 minTame the Mobile BeastTame the Mobile BeastCreating Magical Partner and Customer Experiences with Danny Zagorski, Director of Product Design at SpotHeroJoining Tom today is Danny Zagorski, the former Director of Product Design at SpotHero, a two-sided parking reservation marketplace that has connected more than 20 million drivers with their perfect parking spaces. While Danny recently took on a new role as Product Design Manager with Vivid Seats, his conversation with Tom is all about how his teams at SpotHero are dedicated to creating the perfect “Park” for their users. Focused on a problem all-too familiar for most, SpotHero makes finding a parking spot seamless for their users, and Danny stresses the importance of offering drivers a range of optio...2023-09-0628 minTame the Mobile BeastTame the Mobile BeastStop Watching Traditional Marketing Channels Get Less and Less Effective, Featuring Cindy Davis, Board Member at AirshipIn this week’s episode, host Tom Butta sits down with Cindy Davis, an independent Board Member at Airship, to discuss how there is still time to prepare for the future of marketing channels if you start today. Otherwise, your brand might wake up in five years without any real way to engage your customers.Formerly an EVP at Walmart, Disney, L Brands and Chief Brand Officer at Bed Bath & Beyond, Cindy is she’s an experienced executive with a demonstrated history of driving results across the retail, hospitality and entertainment industries by building strong brands and cust...2023-08-2334 minTame the Mobile BeastTame the Mobile BeastWhy Accessibility is Everything at Booking.com, Featuring Hao Xie, Senior App DesignerOn today’s episode of Masters of MAX, it’s time to shake things up a bit and look at the world of mobile from a different angle. We’ve heard from marketing leaders as they share the brand power apps bring to the table, but we want to dig deeper into the app design itself. Joining to help us uncover more of the behind the scenes is Hao Xie, Senior App Designer at Booking.com, one of the world's largest travel marketplaces, mediating between hotels, guesthouses, vacation rentals, and their guests. Hao has been with Booking.com for...2023-08-0925 minTame the Mobile BeastTame the Mobile BeastPredicting the Future of Winning Mobile App Trends with Lisa Joy RosnerToday, Tom is joined by Lisa Joy Rosner, an award winning, patented CMO with over two decades of experience launching and/or turning around enterprise software companies. Lisa brings a wealth of knowledge and experience to the show, having managed teams of 500+ and budgets of $300M with revenues of $46B. In her conversation with Tom, Lisa shares how she views the mobile app as a key tool in the future as brands aim to strengthen their customer loyalty, engagement, and relationships. Whether it be through adding new features such as AR/VR, implementing AI to better predict e...2023-07-2631 minTame the Mobile BeastTame the Mobile BeastWhy Fetch Puts Fun First, Featuring Chief Marketing Officer Birk CooperOn this week’s episode, you’ll hear how Fetch makes savings fun as Tom Butta speaks with their CMO, Birk Cooper. In case you haven’t heard of Fetch, it’s America's No. 1 rewards app and leading consumer-engagement platform with about 18M active users per day. How do that many people have fun while collecting rewards? Simple. They scan all the receipts they have from their daily purchases. In their conversation, Birk stresses the importance of fun to the Fetch experience, and goes into detail about how they continually retool their app and offerings to align with this...2023-07-1227 minTame the Mobile BeastTame the Mobile BeastConnecting Musicians Across the Globe with Vampr, Featuring Head of Insights Jessy TrengoveOn this episode of Masters of MAX, join Tom Butta as he sits down with Jessy Trengove, Head of Insights for Vampr. Better known as the “LinkedIn for musicians,” Vampr is an fully mobile app focused on enabling both professional and amateur song makers to connect, collaborate, and create together. Since its inception back in 2015, the app has brokered over 7M connections worldwide, earning a spot on Fast Company’s list of Most Prestigious Companies in 2022. Having joined Vampr back in 2020, Jessy was originally brought on to focus primarily on data analysis and marketing automations and has since g...2023-06-2827 minTame the Mobile BeastTame the Mobile BeastEnsure Loyalty from Point A to Point B with Southwest Airlines, Featuring Jonathan Clarkson & Megan SelfOn today’s episode, host Tom Butta is joined by two amazing guests from Southwest Airlines, Jonathan Clarkson, VP & Head of Marketing, and Megan Self, Senior Manager of Digital Experience. Needing no introduction, Southwest has consistently stood out from other airlines, and now aims to continue their deep focus on customer experience as they retool their mobile app for the future. Jonathan has been with Southwest for more than fifteen years, with prior experience at Pepsico, Pizza Hut, and Dr Pepper/Seven Up. Megan joined more recently back in 2019, but brings a wealth of experience to the tea...2023-06-1430 minTame the Mobile BeastTame the Mobile BeastHow Chipper Cash Is Empowering Millions of Users to Move Their Money Freely Featuring Hasan Luongo, VP of Global MarketingWelcome to the first episode of Masters of MAX, where you’ll hear from Hasan Luongo, VP of Global Marketing at Chipper Cash. Chipper Cash is a financial technology company serving more than five million customers across the African continent. Their app-only experience enables customers in five African countries, the U.S. and the U.K. to pay bills, make cross-border money transfers, and purchase cryptocurrencies.Hasan is an entrepreneur 1st and foremost, then a Growth and Product leader, and last but never least, a User. And in his conversation with Tom Butta, you’ll hear how much...2023-05-3130 minBrainDrain Skateboarding show with Toby Batchelor and Forde BrookfieldBrainDrain Skateboarding show with Toby Batchelor and Forde BrookfieldBrain Drain #3 with Toby Batchelor and Forde BrookfieldBrain Drain Episode Three with Forde Brookfield and Toby Batchelor 🧠Join us for over an hour of ramblings and nonsense. In todays episode, we discuss marriage predictions, Jesse Thomas taking first place, camera equipment we both film on, our favourite videos, skateboarding full lengths that changed skateboarding culture as well as reviewing Ragdolls new video part, the monster Energy "Side Mission" full length, Toby reveals his Stinker of the Week and we read out some pretty outrageous fan messages, DM's and voice notes... Send us your voice notes, messages, kooks of the week, people we should follow and much mor...2023-04-191h 02Remarkable Content with Ian FaisonRemarkable Content with Ian FaisonSuccession: How to Make Cool S*** When You Have Bad BossesMarketing is already pretty difficult. But when you can’t get buy-in from your boss, it becomes near-impossible. So what happens when you have a bad boss who doesn’t understand what you’re doing? Well, you have to learn to communicate with them. You have to learn to market to them.This week, we’re looking at HBO’s “Succession.” Its main character, Logan Roy, is about as bad of a boss as it gets. His toxic leadership drives a cruel culture of power, hunger, and cold-blooded backstabbing. But whether his employees – who are also his children...2023-03-2740 minCheck it OutCheck it Out#WeddingsSession11222.mp3#WeddingsSession01071122 1 SOS Band - No One's Gonna Love You (Breixo Edit) 2 Vintage Lounge Orchestra - Georgy Porgy (Boogie Filtered Remix) 3 Tom Browne - Funkin' For Jamaica 1991 Remix (CMAN Edit) 4 Dub Re - Therapy) 5 Rena Scott - We Can Make It Better (Souldynamic Re 6 TEENA MARIE ( SQUARE BIZ ) ALL REMIXED UP 7 Zapp - Dance Floor 8 You Are In My System (Extended Vocal) - The System 9 LAURICE HUDSON - FEEL MY LOVE 12 INCH 10 Lou Rawls - You'll Never Find (Konrad Carelli & Mark Zalewski Club Mix) 11 Rena Scott - We Can Make It Better (Souldynamic Remix) 12 Aaliyah vs. Next - Butta Love In...2023-02-131h 22The kPodcastThe kPodcastEpisode 68 - DJ kPodWe are back with the 68th episode of The kPodcast; I can't thank you all enough for tuning in for each and every episode! First we're playing a bunch of new music from Joey Bada$$, Big K.R.I.T., Shenseea, Khruangbin/Leon Bridges, the Marley brothers, RHCP, J. Cole featuring with Benny the Butcher and YG, Curren$y/The Alchemist, God Son Monk, as well as P-Butta! We're also discussing A$AP Rocky & Rihanna expecting a baby, Neil Young protesting against Spotify, Joe Rogan caught up in Covid-19 and racial scandals, Jay-Z & Meek Mill fighting against lyrics being...2022-02-141h 26The Maggy Thump ShowThe Maggy Thump Show282: new Hiatus Kaiyote / Joyce Wrice / Seven Davis Jr. / Miirmagz fm / radio / philly / trklst 282 Miir - No Good Caroline Chung - Understand Me Now Hiatus Kaiyote - Get Sun (feat. Arthur Verocai) Let Me Go feat. Yiigaa Nikhil Beats Vsteese & Funky DL - Butta Baby Nappy Nina - SCRD ft. JWords Jazz Spastiks - Ruff N Rugged (Feat. Kool Keith) Mr Rozzi & Dark Park feat R’mone - Light of the World Notorious BIG - Big Poppa (Tom Caruana Rmx) Da Break - Shine Joyce Wrice - Falling In Love (feat. Lucky Daye) Inkswel ft. Oliver Night - Trippin’ Seven Davis Jr - We Should Go Out Safiyyah - Be S...2021-03-221h 04Pipeline VisionariesPipeline VisionariesPart 1: Top 24 CMOs Share Their Uncuttable Demand Gen Budget ItemsFind all the information online at www.qualified.com/podcast/uncuttableEvery week, we sit down with marketing leaders from some of the world’s fastest-growing companies on the Demand Gen Visionaries podcast to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this two-part mini series to hear the budget items our CMO guests couldn’t live without!Part one of this special two-part mini...2020-12-1644 minJ-TACTICS\'s showJ-TACTICS's showJ-TACTICS-Il discorso del Re (S03 E07)Il titolo della settima puntata della terza stagione di J-TACTICS, trae spunto​ da:​​ "Il discorso del Re”, (The King’s Speech) che è un film del 2010, diretto da Tom Hooper.Interpretato da Colin Firth, Geoffrey Rush, Helena Bonham Carter e Guy Pearce, la pellicola è ispirata ad una storia vera, ruota attorno ai problemi di balbuzie del re Giorgio VI e al rapporto con il logopedista Lionel Logue, che lo ebbe in cura.Il discorso di cui si fa riferimento è quello dell’annuncio del re alla nazione della dichiarazione di guerra alla Germania e il conseguente ingresso del Regno Unito nella seconda g...2020-11-051h 42Pipeline VisionariesPipeline VisionariesMarketing Strategies That Led to Billion Dollar Acquisitions with Tom Butta, former CMO of SignalFxTom Butta, Former CMO of SignalFx (acquired by Spunk for $1.05B), discusses the demand-gen mindset that leads to high-dollar acquisitions. On this episode of Demand Gen Visionaries, Tom explains the importance of focusing on marketing fundamentals to see big results, how putting your customers above all will lead to retention and more pipeline, and keeping a company-wide eye to make sure your demand gen leads to more sales. Key TakeawaysThere are three essential elements of demand gen: pipeline creation, revenue metrics, and, often overlooked, customer retention.Customers should be treated as family. They should never f...2020-08-2536 minMarketing TrendsMarketing TrendsCMO Roundtable: Getting Started and SaaS MarketingThis episode of Marketing Trends features a CMO roundtable with Meagen Eisenberg, Harsh Jawharkar, and Thomas Butta of TripActions, Atlassian, and SignalFx, respectively. They discuss how to succeed as a new CMO, the future of SaaS marketing, how to work with a board of advisors, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/32ux206 Meagen’s LinkedIn: linkedin.com/in/meageneisenberg Harsh’s LinkedIn: linkedin.com/in/harsh/  Tom’s LinkedIn: linkedin.com/in/tombutta/ TripActions Website: tripactions.com/ Atlassian Website...2019-10-181h 00Marketing TrendsMarketing TrendsCMO Roundtable: A Practical Guide to Your First 90 Days as CMOThere have been Marketing Trends episodes about how CMOs should approach their first 90 days on the job. But on this episode, we talk with someone who is actively going through it. Lauren Vaccarello was named CMO of Talend just before this episode was recorded. Across the roundtable, we had Thomas Butta, who has served as CMO multiple times and currently serves as CMO of SignalFx. On this episode, Tom and Lauren dive deep into how to succeed as a new CMO. They also talk about real-time analytics, leadership, giving feedback, and much more. “Not only is...2019-09-241h 05Paradise Projects with Alex KentuckyParadise Projects with Alex KentuckyParadise Projects 058 Paradise-Projects tours you around the planet of good music! Join us on our voyage of sound and emotions! Come and feel the Paradise... Paradise Projects 058 01. FABIO VEE - Above The Clouds (Original Mix) / TWIN GIRLS 02.ARCO - Summer Breaze (Original Mix) / MUAK MUSIC 03. ABEL - Just Another Day (Atjazz Astro Remix) / ATJAZZ RECORD COMPANY 04. BREAD N BUTTA - The Groove (Original Mix) / MSLX 05. GERRY READ - It'll All Be Over (DJ Koze Remix) / PAMPA 06. COEO - Japanese Woman (Original Mix) / TOY TONICS 07. MOODENA - Jupiter Rising (Original Mix) / T...2019-08-081h 06The Hard Corps Marketing ShowThe Hard Corps Marketing ShowMarketers That Own The Problem - Tom Butta - Hard Corps Marketing Show #79Marketers are used to rocket launching the message out to their buyers, creating eye catching explosions with their brand, and nurturing their prospects by sharing, sharing, sharing. Sometimes, marketers need a reminder to listen. An award winning Marketing Leader, Brand Strategist, and the CMO of SignalFx, Tom Butta, reminds marketers to listen to prospects and customers, learn the pain points, and own the problem. This episode is filled with “nuggets” of wisdom, that will challenge, encourage, and guide marketers on their journey.   Takeaways: Be concerned about what your prospects and customers think of yo...2019-05-201h 05Marketing TrendsMarketing TrendsExperience is the New Brand with Tom Butta, CMO at SignalFXEvery marketer knows that customer experience is important. But Thomas Butta, CMO at SignalFX, takes it a step further. According to Tom, experience is the new brand. On this episode, Tom explains what he means by this, and discusses how to succeed as a challenger brand. He is also joined by SignalFX Chief Architect Rajesh Raman, who talks about their collaboration together. For full notes and show notes, click here. Tom's Twitter: twitter.com/thomasbutta Tom's LinkedIn:  linkedin.com/in/tombutta SignalFX Website: signalfx.com Marketing Trends is...2019-05-1642 minMarketing TrendsMarketing TrendsCutting Through the Noise with Thomas ButtaWe sat down with Thomas Butta, CMO of SignalFX, to talk about how to make your marketing cut through the noise of the modern digital world. On this episode, Tom also discusses challenger brands and how to make your brand an industry thought leader. Click here for links, quotes, and full show notes. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, an...2019-03-2754 minC.B. Reset RefreshC.B. Reset RefreshDal nuovo jazz di Leron Thomas e Braxton Cook al soul psichedelico di Nick Hakim | Reset Refresh |01_Leron Thomas – These Things feat. Shola Adisa-Farrar, Superpose02_Mr Jukes – Angels / Your Love feat. BJ The Chicago Kid03_Braxton Cook – You’re The One04_JIL – Pink05_BOSCO – Castles feat. St. Beauty06_Ukweli feat. Ibey – Bejila07_Gus Harvey – Witches08_Mount Kimbie – We Go Home Together feat. James Blake09_Cadenza – Glory feat. Young T & Bugsey & Jevon10_Rejjie Snow – Flexin feat. Ebenezer11_Kendrick Lamar – HUMBLE.12_ANOHNI – You Are The Enemy13_Rahm – Melt feat. Walrus14_FFX – Would I Why15_Sneaks – Not...2017-04-101h 32DJCottsDJCottsDJ Cotts - Live on happyhardcore.com 20-AUG-2015Enjoy! Also remember to check out the last posted podcast on Sound Cloud (03 SEP). It's actually a newer show than this one! Tracklist: 1. Gammer & Whizzkid - Jump x Noisia & Phace - Program (TANUKI Mashup) 2. Cheetahnet Friends 3. Gammer - Major Panic (Have It Back) 4. Swiss T & Pinnacle - This One's The Killer 5. Riko & M-Project - Finally 6. MAKJ, Henry Fong - Encore (Olly P Bootleg) 7. Daniel Seven, Olly P - Gameboy Tripp 8. Al Storm, Darwin - Don't Hesitate (Original Mix) 9. Punch - Butta Milk Bizkit 10. Billy Daniel Bunter & Sparky ft. Daniel - Ride Like The Wind 11. Modulate & Petruccio - Got 2 Be Joking 12...2015-09-081h 53Ten Golden Rules Internet Marketing for Law Firms PodcastTen Golden Rules Internet Marketing for Law Firms PodcastEP003: The Affiliate Summit Miami EditioniPhone call in, Interview with Author and Super Affiliate Jeremy Palmer of Quit Your Day Job, What’s Hot Web 2.0 Ten Critical Strategies, Acceleration Anxiety, Google Quality Score, Squidoo, Interview  with Jim Crimmins www.TradersAccounting.com , Michael Lang www.TheLangReport.com , Rob Glazer Acceleration partners and www.BobbysBest.com ands Evelyn Grazini from www.AffiliateClassroom.com, Song of the week – butta verses “Jones in My Bones”Please send audio comments to 206-888-6606Live call in from an iPhone Chris Fauteux. Interview with Super Affiliate Jeremy Palmer from Quit Your Day Job and author of High Performance...2007-07-171h 13