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Tom Butterfield

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A.I. In Football
A.I. In FootballBonus Episode 2 - Replacing Heung-Min Son - Ranking The Best Fit Replacements (Xavi Simons Ranked Number 33!)Join the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the recruitment process for Tottenham Hotspur, focusing on the use of data analytics and AI in player selection.They discuss personal updates, the importance of a structured recruitment process, and the various stages involved in identifying and evaluating potential players.The conversation highlights the significance of data import, player rankings, video scouting, and the due diligence required before finalizing selections. The hosts reflect on the efficiency of the...
2026-02-1940 minA.I. In Football
A.I. In FootballBonus Episode: What Type of Player Should Replace Son Heung-Min at Spurs?YouTube EpisodeJoin the Free Kickstart ChallengeSummaryIn this episode of the AI and Football podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football recruitment, particularly focusing on Tottenham Hotspur's challenges in replacing key players.They explore the role of AI in streamlining recruitment processes, defining objectives, and identifying player attributes that align with team strategies.The conversation emphasises the importance of data analysis, setting constraints, and establishing key performance indicators to evaluate potential recruits effectively.The hosts also discuss the significance...
2026-02-131h 07A.I. In Football
A.I. In FootballEp46: Identity → Game Model — Turning Words Into 'Behaviours by Phase'.Join the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the significance of defining a game model in football recruitment. They discuss how a clear identity can streamline recruitment decisions, emphasizing the importance of observable player behaviors and the integration of AI in enhancing scouting processes. The conversation covers the various phases of a game, the implications for recruitment, and the necessity of proof behaviors to measure team performance effectively. The episode concludes with a look ahead to future discussions on formations...
2026-02-0630 minThe Health and Sport Show
The Health and Sport ShowEp106: Your Walk Is Talking: 3 Clues That Predict Fall RiskLeave a Review/Comment or Ask a Question. Scroll down past the 'Ratings and Review' section and look for the 'Write a Review' link..... if you get to the 'About' section you've gone too far. Seems to work best on a mobile device rather than a laptop. If you don't have an Apple device leave your comment or review on our Youtube page..... Thank you so much. :)Youtube Channel - You'll find all of our videos here. Leave comments, suggestions or questions in the comments section of a video. (Subscribe if you fancy it.... could be fun.)
2026-02-0311 minThe Health and Sport Show
The Health and Sport ShowEp104: Key Question 3 - What Can You (The Clinician/Therapist) Do To Help?Leave a Review/Comment or Ask a Question. Scroll down past the 'Ratings and Review' section and look for the 'Write a Review' link..... if you get to the 'About' section you've gone too far. Seems to work best on a mobile device rather than a laptop. If you don't have an Apple device leave your comment or review on our Youtube page..... Thank you so much. :)Youtube Channel - You'll find all of our videos here. Leave comments, suggestions or questions in the comments section of a video. (Subscribe if you fancy it.... could be fun.)
2026-01-2710 minThe Health and Sport Show
The Health and Sport ShowEp103: Key Question 2 - Why Is It Happening?Leave a Review/Comment or Ask a Question. Scroll down past the 'Ratings and Review' section and look for the 'Write a Review' link..... if you get to the 'About' section you've gone too far. Seems to work best on a mobile device rather than a laptop. If you don't have an Apple device leave your comment or review on our Youtube page..... Thank you so much. :)Youtube Channel - You'll find all of our videos here. Leave comments, suggestions or questions in the comments section of a video. (Subscribe if you fancy it.... could be fun.)
2026-01-2710 minA.I. In Football
A.I. In FootballEp44: Identity Before Positions — Why “How We Win” Comes FirstJoin the Free Kickstart ChallengeSummaryIn this episode of the AI in Football podcast, Tom Butterfield and David Bromley discuss the critical role of identity in football recruitment.They emphasise that understanding a team's identity is essential before making recruitment decisions, as it helps define what 'fit' means for players. The conversation explores the pitfalls of relying on position labels, the importance of non-negotiables, and how AI can assist in clarifying identity.They also introduce the concept of the identity cascade and the need to avoid KPI theatre in recruitment...
2026-01-2234 minThe Health and Sport Show
The Health and Sport ShowEp101: The Four Key Questions ALL Clients Want Answered.Leave a Review/Comment or Ask a Question. Whatever platform you're using to listen to this podcast scroll down past the 'Ratings and Review' section and look for the 'Write a Review' link..... if you get to the 'About' section you've gone too far. Seems to work best on a mobile device rather than a laptop. If you don't have an Apple device leave your comment or review on our Youtube page..... Thank you so much. :)Youtube Channel - You'll find all of our videos here. Leave comments, suggestions or questions in the comments section of a...
2026-01-2109 minA.I. In Football
A.I. In FootballEp42: Putting It Into Practice — The Context Stack As A Club Standard.Join the Free Kickstart ChallengeSummaryIn this conversation, Tom Butterfield and David Bromley discuss the importance of clarity and structure in football recruitment processes.They emphasise the need for a club standard that incorporates a 'Context Stack' to ensure consistent decision-making.The role of AI is explored as a supportive tool rather than a decision-maker, with a focus on maintaining institutional memory and accountability in recruitment decisions.The discussion also highlights the significance of holding two separate meetings;Meeting 1) Defining RolesMeeting 2) Selecting Players
2026-01-0930 minA.I. In Football
A.I. In FootballEp41: From Question to Shortlist: A Repeatable AI-Supported Recruitment WorkflowJoin the Free Kickstart ChallengeSummaryIn this episode, David Bromley and Tom Butterfield discuss a detailed analysis of football team management and recruitment processes.They explore the significance of asking the right questions, defining roles and behaviors, and understanding constraints in player recruitment. The conversation also delves into the use of AI in recruitment, emphasizing its role as a supportive tool rather than a decision-maker.The episode concludes with a focus on the importance of a structured recruitment process to ensure effective team building.TakeawaysFamily gatherings...
2026-01-0234 minA.I. In Football
A.I. In FootballEp40: Behaviours Over Labels: Writing Role Definitions AI Can FollowJoin the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss various themes surrounding football recruitment, particularly focusing on the importance of role definitions and behaviours over labels. They explore how clear role definitions can enhance recruitment processes, reduce noise in discussions, and improve the effectiveness of AI tools in scouting. The conversation also touches on personal topics, such as Christmas dinner traditions, creating a warm and engaging atmosphere.TakeawaysThe importance of clear role definitions in recruitment.Labels...
2025-12-2631 minA.I. In Football
A.I. In FootballEp39: Structure in Recruitment Decisions: Why Clarity Beats GuessworkJoin the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the complexities of football recruitment, emphasising the importance of structured decision-making processes. They explore the challenges faced by recruitment departments, the significance of understanding player roles, and the necessity of a systematic approach to evaluating potential signings. The conversation also highlights the role of modern tools and data in enhancing recruitment strategies while maintaining a focus on human judgment and context.TakeawaysRecruitment decisions often lack a...
2025-12-1941 minA.I. In Football
A.I. In FootballEp38: Why Football Needs Better Thinking: Structure, Clarity & the Rise of AI-Supported DecisionsJoin the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intersection of AI and football, discussing how technology can enhance decision-making processes within clubs. They emphasise the importance of clear terminology and structured thinking, arguing that football's challenges stem from inconsistent language and unclear role definitions. The conversation introduces the concept of a 'context stack' for effective decision-making, highlighting how AI can be a powerful tool when used correctly. The episode concludes with a call for...
2025-12-1241 minA.I. In Football
A.I. In FootballEp37: The Festive Fixture Pile-Up - Rotation, Recovery and RiskJoin the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the challenges faced by football clubs during the December fixture pile-up. They explore the impact of increased game frequency on player fatigue, tactical adjustments, and the importance of recovery. The conversation highlights the need for smart rotation strategies, the role of substitutes, and the significance of set pieces in a congested schedule.TakeawaysDecember magnifies existing problems in football.Physical load spikes occur due to frequent matches.Tactical...
2025-12-0536 minA.I. In Football
A.I. In FootballEp35: Inside Recruitment: Lessons from Successes and FailuresJoin the Free Kickstart ChallengeSummaryIn this conversation, David Bromley and Tom Butterfield discuss the intricacies of football signings, emphasising that each transfer tells a unique story. David discusses the four key realities of recruitment, emphasising the importance of clarity, behaviour, environment, and expectation in the recruitment process. He highlights that understanding these elements can lead to better player selection and overall success in recruitment strategies.He highlights the factors that contribute to the success or failure of player signings, including clarity of objectives and the importance of...
2025-11-2136 minA.I. In Football
A.I. In FootballEp31: Why Some Teams Overachieve: From Brentford to Mjällby - When Process Beats Payroll.Ep31: 2024/25 EPL Team PersonalitiesMjällby ArticleJoin the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the concepts of overachievement and underachievement in football, particularly focusing on the Premier League. They discuss the performance index used to measure team efficiency, highlighting Brentford's remarkable success and Liverpool's effective spending. The conversation also touches on the surprising performances of smaller clubs like Fulham and Bournemouth, the challenges faced by larger clubs such as Chelsea, and the importance o...
2025-10-2454 minA.I. In Football
A.I. In FootballEp30: Match Analysis Myths: What TV Pundits Get 'Wrong'!Join the Free Kickstart ChallengeSummaryIn this episode, Tom Butterfield and David Bromley delve into the world of match analysis and punditry, exploring common myths and misconceptions that arise in football commentary. They discuss the differences between the roles of pundits and analysts, highlighting how entertainment often takes precedence over technical accuracy in TV commentary. The conversation covers several prevalent myths, such as the idea that a team 'didn't want it enough' or that a lack of pressing indicates complacency. They also examine the complexities behind defensive errors and the importance of...
2025-10-1732 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp17: The Power of Tiny ChangesJoin The G.R.I.T. Academy Waiting ListSummaryIn this episode of the Grit Academy podcast, Tom Butterfield discusses the importance of making tiny changes to achieve significant goals. He emphasizes that consistent small actions can lead to substantial improvements over time, likening the process to planting a seed that eventually grows into a strong tree. Tom shares practical examples of micro habits that listeners can implement in their daily lives to build momentum and create lasting transformation. He encourages listeners to join the Grit Academy for further guidance on their...
2025-10-0905 minA.I. In Football
A.I. In FootballEp28: Inside the 11-Stage Funnel: From 'What Do We Need' to 'Player To Target'Join the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the complexities of football recruitment, emphasizing the challenges posed by data overload and the necessity of a structured approach. They introduce an 11-stage recruitment process that encompasses talent identification, player evaluation, and target acquisition, highlighting the importance of defining objectives, understanding playing styles, and bridging the gap between football and analytics. The discussion also touches on the role of AI in enhancing recruitment efficiency while maintaining the essential human...
2025-10-0246 minA.I. In Football
A.I. In FootballEp27: From Pilot Sessions to Future Evolution - What's Next?Join the Free Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley reflect on the recently concluded War Room series, discussing its structure, the importance of feedback, and the role of the First 11 platform in football recruitment. They explore how to engage different groups in football, the search for competitive edges, and the future directions of their initiatives, emphasising the need for continuous improvement and community involvement.TakeawaysThe War Room series was a pilot to test recruitment processes.
2025-09-2620 minA.I. In Football
A.I. In FootballEp26: From shortlist to Target Matrix — Turning Data Into DecisionsJoin the Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of the football recruitment process, focusing on the blend of human evaluation and technology. They explore the importance of video scouting, live scouting, and off-field factors in player recruitment, as well as the role of AI in enhancing scouting efforts. The conversation emphasises the need for a structured approach to recruitment, allowing teams to make informed decisions based on both data and human insight.TakeawaysThe...
2025-09-1926 minA.I. In Football
A.I. In FootballEp25: How Do You Filter 700,000 Players Down To a Shortlist?Free Kickstart Challenge Course In this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of the 11-stage recruitment process in football. Join them as they explore how strong beginnings lead to successful outcomes, the importance of defining club identity and playing style, and the role of data-driven decision-making in scouting. Discover how this comprehensive approach transforms a daunting pool of 700,000 players into a refined shortlist, ready for video and live scouting. Tune in to learn how this meticulous process ensures clubs find the perfect...
2025-09-1235 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp14: Why Your Environment Shapes Your SuccessJoin The G.R.I.T. Academy Waiting ListSummaryJoin Tom Butterfield, founder of the GRIT Academy, as he explores the profound influence of our environment on personal and professional success. In this episode, Tom shares insights from his experiences and offers practical tips to design an environment that fosters growth and achievement.Key Highlights:Main Topic: How physical and social environments impact our focus and motivation. Practical Tips: Simplify your space, surround yourself with supportive people, and use visual cues to stay on track.Call...
2025-09-0906 minA.I. In Football
A.I. In FootballEp23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!Join The War RoomJoin the Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the current football season's unpredictable start, delve into the recruitment process for football clubs, and introduce the upcoming War Room sessions. They explore the importance of structured scouting, the role of video analysis, and the significance of the target matrix in player recruitment. The conversation emphasizes the need for clubs to focus on appropriate players rather than just good players, and the challenges faced in...
2025-08-2638 minA.I. In Football
A.I. In FootballEp22: The Steps of a Real Recruitment Process - Steps 4-8Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the stages of the First 11 app workflow, focusing on player recruitment and data analysis. They discuss the importance of defining objectives, identifying playing styles, and specifying player roles. The conversation highlights the integration of AI in scouting processes, the significance of key performance indicators, and the use of video analysis for player evaluation. The hosts emphasise the efficiency and effectiveness of modern recruitment methods, encouraging clubs to adapt...
2025-08-2134 minA.I. In Football
A.I. In FootballEp21: Behind the Curtain: The First Steps of a Real Recruitment Process - Steps 1-3Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intricacies of football recruitment and discussing the importance of defining clear recruitment objectives. They explore the recruitment process using the first 3 steps of the 'First Eleven' process, emphasising the significance of understanding team playing styles and the role specifications needed for effective player evaluation. The conversation highlights the balance between objective metrics and subjective insights in recruitment, ultimately aiming to improve decision-making in football clubs.Useful Links
2025-08-1740 minA.I. In Football
A.I. In FootballEp20: Inside the Machine – How Smart Clubs Build Player Shortlists in 2025Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolution of football tactics and the importance of structured recruitment processes. They delve into the 11 stages of recruitment, emphasising the need for clear objectives, key performance indicators, and the role of AI in enhancing recruitment strategies. The conversation highlights the significance of defining team playing styles and the practical application of these strategies in real-world scenarios.TakeawaysFootball is becoming increasingly organised with structured tactics.Set-piece coaches...
2025-08-1142 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp13: Why Writing Down Your Goals Works WondersJoin The G.R.I.T. Academy Waiting ListSummaryIn this episode of the GRIT Academy podcast, Tom Butterfield discusses the transformative power of writing down goals. He highlights that individuals who write their goals are significantly more likely to achieve them, emphasising the importance of specificity, commitment, and accountability. Tom encourages listeners to view goal-setting as a process that requires time and consistent effort, comparing it to planting seeds that need nurturing to grow. He also invites listeners to join the GRIT Academy program for further support...
2025-08-0403 minA.I. In Football
A.I. In FootballEp19: Moving Away From Complex Chaos Towards Simple ClarityFree Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment. They explore the typical recruitment setup in clubs, the importance of aligning recruitment with playing style, and the challenges of organising data effectively. David introduces the concept of his 11-stage recruitment process (First XI) designed to bring clarity to the chaos of data and decision-making in football. The episode concludes with a preview of the next episode, where they will delve deeper into...
2025-08-0129 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp10: Why Perfectionism Is Sabotaging Your SuccessJoin The G.R.I.T. Academy Waiting ListSummaryIn this episode of the GRIT Academy podcast, Tom Butterfield discusses the detrimental effects of perfectionism on productivity and success. He shares personal experiences and emphasises the importance of taking imperfect action to make progress. The episode provides practical strategies to overcome perfectionism, including celebrating small wins and silencing the inner critic. Tom encourages listeners to focus on progress rather than perfection and invites them to join the GRIT Academy program for further support.Join The G.R.I...
2025-07-1405 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp7: How to Break Old Habits and Build New OnesJoin The G.R.I.T. Academy Waiting ListSummaryIn this episode of the GRIT Academy Podcast, host Tom Butterfield explores one of the most common struggles faced by athletes, students, and everyday people alike: how to break bad habits and build better ones. If you've ever felt stuck in old patterns, you're not alone—and you're not broken. Tom breaks down the science behind why habits are so difficult to change and shares key mindset shifts that make all the difference.You’ll learn:✅ Why habits operate on autopilot✅...
2025-06-2303 minA.I. In Football
A.I. In FootballEp18: The Shadow Team Model: Training to Build Multi-Window StrategyJoin the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the intricacies of football recruitment strategies. They explore the importance of persistence in achieving success, the concept of a shadow team for future planning, and the tools necessary for effective player evaluation. The conversation emphasises the need for a consistent recruitment system that can withstand personnel changes and the significance of aligning player strengths with team strategies.Useful LinksJoin the Waiting...
2025-06-2034 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp6: Take Control: How to Stop Letting Life Happen to YouJoin The G.R.I.T. Academy Waiting ListSummaryIn this episode of the GRIT Academy podcast, Tom Butterfield discusses the importance of shifting from a reactive to a proactive approach in life. He outlines the differences between the two, emphasising the need to take control of one's day and priorities. Tom shares three practical habits to cultivate proactive living and highlights the significance of focusing on what one can control. He also introduces the GRIT Academy program as a resource for those looking to deepen their understanding and practice of these...
2025-06-1604 minA.I. In Football
A.I. In FootballEp17: The Thinking Behind the Shortlist — How to Justify Player Picks Like a Pro!Join the Free Kickstart Challenge Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss various aspects of football recruitment, including the challenges faced by players in international matches, the constraints that scouts encounter, and the importance of evaluating players from multiple perspectives. They emphasise the need for a systematic approach to player evaluation and the necessity of understanding the different concerns of stakeholders within a football club. In this episode, David Bromley and Tom Butterfield delve into the intricacies of player recruitment in football...
2025-06-1336 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp5: The Reasons Your Goals Need a Strong 'WHY'.Join The G.R.I.T. Academy Waiting ListSummaryIn this episode of the GRIT Academy podcast, Tom Butterfield emphasises the significance of understanding your 'why' when setting and pursuing goals. He explains that a strong intrinsic motivation is crucial for sustained effort and passion, especially during challenging times. Tom provides practical steps to uncover your personal 'why', including reflecting on what excites you, identifying who benefits from your success, and keeping your 'why' visible. He encourages listeners to connect their goals to a deeper purpose to transform them from...
2025-06-0904 minA.I. In Football
A.I. In FootballEp16: Scouting with Constraints — How Real-World Limits Shape Smart DecisionsJoin the Waiting List - Free Beginners Course Luis Enrique and Kylian MbappeSummaryIn this episode, hosts David Bromley and Tom Butterfield discuss the dynamics of their podcast, personal updates, and the impact of technology on traditional roles. They delve into the constraints faced in football recruitment, particularly financial limitations and the importance of player fit within a team's system. The conversation emphasises the need for adaptability and understanding in the evolving landscape of football analytics and recruitment. In this episode, Tom Butterfield and David Bromley delve into the intricacies...
2025-06-0843 minThe G.R.I.T. Academy Podcast
The G.R.I.T. Academy PodcastEp1: Why Clarity Is The First Step To Success.Join The G.R.I.T. Academy Waiting List SummaryIn this episode of the Grit Academy podcast, host Tom Butterfield emphasizes the critical role of clarity in achieving success, particularly for young football players. He discusses the importance of understanding one's goals and the challenges posed by external expectations. Butterfield outlines three steps to gain clarity: asking hard questions, getting specific about goals, and tying them to personal motivations. He also introduces resources available through the Grit Academy to support listeners in their goal-setting journey.TakeawaysClarity is essential for meaningful...
2025-06-0207 minA.I. In Football
A.I. In FootballEp15: What a Recruitment Department Actually Does — and How You Can Train Like You're Already Inside OneJoin the Free Beginners Course SummaryIn this conversation, David Bromley and Tom Butterfield explore the intricacies of football analysis and recruitment. They discuss the importance of contextualizing metrics, the process of translating coach requirements into actionable data, and the significance of key performance indicators in player evaluation. The dialogue emphasizes the transition from amateur scouting to professional recruitment, highlighting the systematic approach needed to identify and evaluate talent effectively. They also introduce the concept of the 'war room' for practical application and community engagement through the Kickstarter Challenge.Takeaways...
2025-05-3144 minA.I. In Football
A.I. In FootballEp14: Future-Proofing Yourself — Why Augmented Analysts Will Lead the Next Generation of Football ClubsJoin the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the integration of AI in football recruitment. They discuss the importance of understanding AI's capabilities, particularly neural networks and natural language processing, and how these technologies can enhance the recruitment process. The conversation emphasizes the significance of prompt engineering to obtain valuable insights from AI, and introduces the concept of the 'war room' as a practical application of AI in recruitment strategies. The hosts highlight...
2025-05-2337 minA.I. In Football
A.I. In FootballEp12: The Recruitment Process That Helps You Think Like a Real Football ClubJoin the Free Football Analyst Kickstarter ChallengeRecruitment Process with AI Integration PDFSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment, emphasizing the importance of a structured process that incorporates AI and data analysis. They break down the recruitment process into three key stages: Talent IdentificationPlayer Evaluation Target Acquisition Highlighting the need for clubs to adapt to changing circumstances and maintain effective communication between coaching and recruitment teams. In this conversation...
2025-05-0948 minA.I. In Football
A.I. In FootballEp11: Why the Future of Football Recruitment Belongs to the Process-Driven and AI-Savvy AnalystJoin the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment, emphasising the significant impact of AI on analysis and decision-making. They outline essential skills for future analysts, including building a repeatable recruitment process, working with AI as a copilot, and the importance of storytelling in presenting data. The conversation highlights the urgency for professionals in the field to adapt to these changes and embrace the opportunities presented by AI technology.
2025-05-0434 minA.I. In Football
A.I. In FootballEp10: What Makes A Good Recruitment Decision?Join the Waiting List - Free Beginners Course Episode 10 Tables and ChartsSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of football recruitment. They explore what constitutes a good recruitment decision, the importance of having a clear process, and the challenges of evaluating player fit versus talent. The conversation also delves into the global market for players and the adaptability challenges that come with it. A case study on Chelsea's recent recruitment strategy highlights the potential pitfalls of over-recruitment and the...
2025-04-2737 minA.I. In Football
A.I. In FootballEp9: We're Building A Football Club - Want In?Join the Waiting List - 4-Day Football Analyst Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the critical role of data analysis in football, discussing its implications for recruitment and scouting. They explore the recruitment process within football clubs, emphasising the importance of collaboration between coaches, analysts, and scouts. The conversation introduces the concept of a 'War Room' simulation to help aspiring analysts understand the recruitment process better. The hosts also highlight the significance of consistency in evaluating players...
2025-04-1836 minA.I. In Football
A.I. In FootballEp6: Why It's So Important To Try And Create A Process.....Not Perfection!Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics. They emphasise the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualising data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make it accessible and actionable for coaches and recruitment personnel. Ultimately, the episode aims to equip listeners with the...
2025-03-2227 minA.I. In Football
A.I. In FootballEp5: Important Storytelling Stats - Turning Numbers into NarrativesJoin the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics. They emphasize the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualizing data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make it accessible and actionable for coaches and recruitment personnel. Ultimately, the episode aims to equip listeners with the...
2025-03-1528 minA.I. In Football
A.I. In FootballEp4: Key Passing Metrics - Passes Into the Final Third + Passes Into the Penalty AreaJoin the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football analytics, focusing on the importance of understanding basic metrics and the role of passing metrics in evaluating player performance. They discuss the significance of quick passing and the contextual factors that influence the effectiveness of passes to the final third. The conversation emphasizes the need for analysts to have a comprehensive understanding of the game to interpret data meaningfully. In this...
2025-03-0738 minA.I. In Football
A.I. In FootballEp3: Progressive Passes and Progressive Runs - What Are They? How Are They Calculated?Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the significance of progressive passes and runs in football analytics. They explore how these metrics contribute to a team's ability to create scoring opportunities and destabilise defenses. The conversation emphasises the balance between technical skill and the willingness to take risks on the pitch, highlighting the evolving nature of football metrics and their implications for coaching and player evaluation.Useful Links...
2025-02-2831 minA.I. In Football
A.I. In FootballEp2: Expected Goals (xG) and Expected Assists (xA) - What Do They Mean? How Are They Calculated?Join The Waiting List For Our Free CourseSummaryIn this conversation, David Bromley and Tom Butterfield delve into the intricacies of football analytics, focusing on the concepts of Expected Goals (XG) and Expected Assists (XA). They discuss how XG provides a metric for evaluating the quality of goal-scoring opportunities, taking into account various factors such as player position and shot quality. The conversation transitions to XA, which assesses the likelihood of a pass leading to a goal, highlighting its potential for recruitment and player evaluation. Throughout, they emphasize the importance of these metrics in...
2025-02-2150 minA.I. In Football
A.I. In FootballEp1: The Secret to Finding Hidden Gem Players with Data Analytics.Football Analytics Foundations FREE Course - Join the waiting List SummaryIn the inaugural episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the transformative role of data in football, particularly in recruitment. They explore how data analytics can uncover hidden gems in the sport, emphasising the importance of a systematic approach to player analysis. The conversation highlights successful case studies of clubs like Brentford and Brighton, which have effectively utilised data to enhance their recruitment strategies. The episode also addresses the challenges of bridging the...
2025-02-1438 minA.I. In Football
A.I. In FootballEp100: Want To Learn How To Become A Football Analyst? This Is The Place To Be.Free Course Waiting List - Sign up and we'll keep you updated on what's happening at the 'Football Insights Academy', and give you the opportunity to ask us questions. SummaryIn this 100th and final episode of the Attacking the Championship podcast, hosts Tom Butterfield and David Bromley reflect on their journey, discussing the evolution of their podcast and the growing importance of data analytics in football. They explore the role of data analysts, the need for data-driven decisions in recruitment, and how analytics can enhance traditional scouting methods. The conversation emphasizes the...
2025-02-0644 minA.I. In Football
A.I. In FootballEp99: January Transfer Window - Could These Players Make The Difference?Charts and Graphs for Episode 99SummaryIn this episode of the Attack in the Champute podcast, hosts Tom Butterfield and David Bromley discuss the current state of various football clubs as they approach the January transfer window. They analyze the needs of teams like QPR, Sheffield United, Sheffield Wednesday, Stoke City, and Sunderland, focusing on potential player signings and the impact of injuries on team performance. The conversation highlights the importance of strategic player acquisitions to enhance attacking capabilities and overall team performance. In this episode, Tom Butterfield and David Bromley delve into the intricacies...
2025-01-1842 minA.I. In Football
A.I. In FootballEp98: EFL Championship - Matchday 27 (Futile) Predictions EpisodeSummaryIn this episode, hosts Tom Butterfield and David Bromley discuss the upcoming FA Cup matches and review their predictions for the Championship. They analyze key matchups, including Burnley vs. Sunderland, Millwall vs. Hull, Plymouth vs. QPR, Cardiff vs. Swansea, and Luton vs. Preston, providing insights into team dynamics, player performances, and tactical approaches. The conversation highlights the unpredictability of the Championship and the significance of momentum in determining match outcomes. In this episode, Tom Butterfield and David Bromley delve into the upcoming Championship matches, providing insights and predictions for each game. They discuss the mounting pressure...
2025-01-1341 minA.I. In Football
A.I. In FootballEp97: January Transfer Window - Could These Players Make The Difference?Charts and Graphs for Episode 97SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the upcoming January transfer window, focusing on potential targets for various teams in the Championship. They analyze the needs of Luton Town, Middlesbrough, Oxford United, and Millwall, exploring player performance metrics and recruitment strategies. The conversation highlights the importance of chance creation, attacking support players, and the impact of recent managerial changes on team performance. In this conversation, Tom Butterfield and David Bromley analyze various football teams and their player needs, focusing...
2025-01-1041 minA.I. In Football
A.I. In FootballEp93: EFL Championship - What Are The Attacking Strengths and Weaknesses of Each Team? - Part 3Charts and Graphs for Episode 93SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss festive food traditions, the challenges players face during the Christmas fixtures, and analyze the attacking styles of QPR, Sheffield United, and Sheffield Wednesday. They explore the teams' performances, player contributions, and potential areas for improvement as the season progresses. In this episode, Tom Butterfield and David Bromley delve into the current state of various Championship teams, analyzing their performances, player contributions, and potential areas for improvement. They discuss Stoke City's need for...
2024-12-261h 00A.I. In Football
A.I. In FootballEp92: EFL Championship - Matchday 22 - (Futile) Predictions EpisodeSummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the latest match predictions for Match Day 22. They analyze the form and performance of various teams, including Luton, Derby, Sheffield Wednesday, Stoke, Portsmouth, Coventry, Hull City, Swansea, Leeds, Oxford, Cardiff, and Sheffield United. The conversation highlights key matchups, team strengths, weaknesses, and the importance of home games as the season progresses. In this conversation, Tom Butterfield and David Bromley discuss various match predictions for upcoming Championship games. They analyze team performances, tactical approaches, and player strengths, providing insights...
2024-12-2039 minA.I. In Football
A.I. In FootballEp91: EFL Championship - What Are The Attacking Strengths and Weaknesses of Each Team? - Part 2Graphs and Charts for Episode 91SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the current state of various teams in the Championship. They analyze Luton Town's struggles, Middlesbrough's promising performance, Millwall's direct play, and Norwich's inconsistent season. The discussion highlights tactical approaches, player performances, and the potential impact of the upcoming transfer window. In this conversation, David Bromley and Tom Butterfield analyze the performance of various football teams in the championship, focusing on their strengths, weaknesses, and potential for improvement. They discuss individual player...
2024-12-2051 minA.I. In Football
A.I. In FootballEp89: EFL Championship - What Are The Attacking Strengths and Weaknesses of Each Team? - Part 1Charts and Graphs for Episode 89SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the latest developments in the Championship, including midweek game results, managerial changes, and team performances. They analyze the metrics of various teams, focusing on Blackburn Rovers, Bristol City, and Burnley, exploring their strengths and weaknesses as they approach the January transfer window. In this conversation, David Bromley and Tom Butterfield analyze the performance of various football teams in the championship, focusing on their attacking strategies, player contributions, and areas for improvement. They...
2024-12-1354 minA.I. In Football
A.I. In FootballEp88: EFL Championship - Matchday 19 (Futile) PredictionsSummaryIn this episode, Tom Butterfield and David Bromley discuss their predictions for upcoming Championship matches, analyzing team forms, strengths, and weaknesses. They delve into the performances of teams like Sheffield Wednesday, Sunderland, Leeds, and Luton Town, providing insights into their current standings and potential outcomes for the matches ahead. In this episode, David Bromley and Tom Butterfield analyze upcoming matches in the Championship, discussing team form, key players, and potential outcomes. They provide insights into each matchup, highlighting the strengths and weaknesses of the teams involved, and make predictions for the results of the...
2024-12-0636 minA.I. In Football
A.I. In FootballEp86: EFL Championship (Futile) Predictions Episode - Matchday 18.SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss their predictions for upcoming matches in the Championship. They recap their previous predictions, analyse key matchups including Sheffield United vs Sunderland, Watford vs QPR, Middlesbrough vs Hull, and Oxford vs Millwall, providing insights into team performances and potential outcomes. In this episode, Tom Butterfield and David Bromley discuss their predictions for various Championship matches, analysing team form, player performances, and potential outcomes. They delve into key matchups such as Blackburn vs Leeds, Norwich vs Luton...
2024-11-2951 minA.I. In Football
A.I. In FootballEp85: Our 'Attacking Funnel' Data Shows Which Top 6 Team Could Drop Out Of The Promotion Race?Graphs and Charts for Episode 85SummaryIn this conversation, Tom Butterfield and David Bromley discuss the integration of AI in analyzing football performance, focusing on the concept of the attacking funnel. They explore how teams can improve their performance metrics by understanding the importance of entering the final third, taking shots, and converting those into goals. The discussion also includes a comparative analysis of top-performing teams versus those struggling, highlighting the implications for recruitment and strategy in football. In this segment of the conversation, Tom Butterfield and David Bromley delve into the performance metrics of va...
2024-11-2955 minA.I. In Football
A.I. In FootballEp84 - Matchday 16 - (Futile) Predictions EpisodeSummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the upcoming matches in the Championship, providing insights and predictions based on team performances, home advantages, and player strengths. They discuss the challenges of predicting outcomes in a competitive league, highlighting key matchups such as Plymouth vs Watford, Coventry vs Sheffield United, and more. The conversation emphasises the unpredictability of the Championship and the importance of home form as teams approach the critical Christmas period. In this episode, Tom Butterfield and David Bromley discuss the upcoming...
2024-11-2239 minA.I. In Football
A.I. In FootballEp83 - Oxford to West Brom Season Review - What Does The Data Tell Us?Charts and Graphs for Episode 83SummaryIn this episode, Tom Butterfield and David Bromley delve into the current state of teams in the Championship, focusing on player performances, team strategies, and expectations versus reality. They analyze Tom Fellows' playing style and potential, discuss Oxford United's surprising start to the season, and evaluate Plymouth Argyle's home and away performances. The conversation highlights the importance of teamwork, tactical awareness, and the challenges faced by newly promoted teams. In this segment, the conversation delves into the performance of various football teams in the Championship, focusing on...
2024-11-221h 24A.I. In Football
A.I. In FootballEp82: Blackburn to Norwich Season Review - What Does The Data Tell Us?Charts and Graphs for Episode 82SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the current state of the Championship as they analyze various teams' performances, expectations, and playing styles. They delve into the intricacies of the game changer score, which evaluates teams and players based on their attacking output, and provide insights into the strengths and weaknesses of teams like Blackburn Rovers, Bristol City, Burnley, Cardiff City, and Coventry City. The conversation also touches on the impact of managerial changes and the overall...
2024-11-161h 03A.I. In Football
A.I. In FootballEp81: EFL Championship - Matchday 15 (Futile) Predictions EpisodeSummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the latest match predictions and analyses for various Championship games. They delve into the form of teams like Watford, Cardiff, Stoke, Middlesbrough, Portsmouth, and Leeds, providing insights into their recent performances and potential outcomes for upcoming matches. The conversation highlights the unpredictability of the Championship and the challenges teams face in maintaining consistent form. In this conversation, David Bromley and Tom Butterfield discuss upcoming football matches in the Championship, providing insights into team performances, player dynamics, and...
2024-11-0843 minA.I. In Football
A.I. In FootballEp80: EFL Championship - Top 12 Attacking Support PlayersCharts and Graphs for Episode 80SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the categorization and evaluation of attacking players in football. They discuss the importance of data analysis in understanding player roles, particularly focusing on attacking support players. The conversation highlights the nuances of different player types and their contributions to the team's attacking efforts, emphasizing the need for a more detailed evaluation beyond traditional metrics. The episode also introduces a ranking of the top attacking support players in the Championship...
2024-11-0841 minA.I. In Football
A.I. In FootballEp79: The Top 12 EFL Championship Chance Creators - What Are Their Roles?Charts and Graphs for Episode 79SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley delve into the evolving landscape of football analytics, focusing on the role of chance creators. They discuss a new approach to categorizing players based on their contributions rather than fixed positions, integrating data analysis and artificial intelligence to enhance understanding of player roles. The conversation highlights various metrics for evaluating chance creators, introduces subcategories of these players, and analyzes specific individuals who exemplify these roles in the current championship season. In this conversation...
2024-11-0244 minA.I. In Football
A.I. In FootballEp77: The Top 12 EFL Championship Strikers - What 'Role' Do They Play?Graphs and Charts for Episode 77SummaryIn this episode of the Attack in the Championship podcast, hosts Tom Butterfield and David Bromley discuss the latest results in the Championship, highlighting unexpected outcomes and the pressure on managers. They delve into the importance of player roles over traditional positions, particularly focusing on strikers and their contributions to the game. The conversation emphasizes the use of data and metrics to evaluate player performance, leading to a nuanced understanding of different striker types and their effectiveness in the league. In this conversation, David Bromley and Tom...
2024-10-2557 minA.I. In Football
A.I. In FootballEp75: Sunderland, Luton Town, Oxford United and Portsmouth - Playing Style Deep Dive.Charts and Graphs for Episode 75SummaryIn this episode, Tom Butterfield and David Bromley discuss the current state of football, focusing on Sunderland's surprising performance in the Championship and Luton Town's struggles after their promotion. They analyse Sunderland's playing style, key players, and the impact of recent events in football, including the appointment of a new England manager and personal tragedies affecting the football community. The conversation provides insights into team dynamics, player contributions, and the broader implications of performance metrics in football. In this conversation, David Bromley and Tom Butterfield delve into the performances...
2024-10-1856 minA.I. In Football
A.I. In FootballEp74: Middlesbrough F.C. - Deep Dive Analysis - Where Do They Need To Improve?Charts and Graphs for Episode 74SummaryIn this episode of the Attack in the Championship podcast, host Tom Butterfield and guest David Bromley discuss recent developments in the EFL Championship, including the potential appointment of Jürgen Klopp at Red Bull, the controversial Sunderland equaliser, and the need for better head injury assessments in football. They also analyze Middlesbrough's performance this season compared to last, highlighting the challenges and expectations surrounding the team. In this conversation, David Bromley and Tom Butterfield delve into the performance metrics of Middlesbrough FC, comparing their current season t...
2024-10-111h 09A.I. In Football
A.I. In FootballEp62: Which Teams Could Be Battling Relegation This Season?Episode 62 Charts and TablesSummaryIn this episode, Tom Butterfield and David Bromley discuss the teams in the Championship that are likely to be in the relegation battle. They start with QPR, who have made several new signings and had a decent start to the season. They then move on to Millwall, who have been quiet in the transfer market but have had a mixed start to the season. Finally, they discuss Preston, who have had a turbulent start to the season with two managers leaving after just one game. In this part of the...
2024-08-231h 18A.I. In Football
A.I. In FootballEp61: Could These teams Make A Surprise Promotion Push? & Is 'Old School' Player Scouting Dead?Episode 61 - Charts And TablesSummaryIn this episode, Tom Butterfield and David Bromley discuss the steady squad in the Championship, focusing on Hull City, Blackburn Rovers, Swansea City, Bristol City, Cardiff City, and Stoke City. They analyse the transfer business, potential impact of new signings, and the overall outlook for each team. They highlight players like Sinclair Armstrong and Fali Mayulu as exciting additions to Bristol City. The hosts also discuss the unpredictability of teams like Blackburn Rovers and Swansea City. In this conversation, David and Tom discuss the transfer activities and prospects of...
2024-08-1654 minA.I. In Football
A.I. In FootballEp60: Which Teams Will Battle For the EFL Championship Playoffs?Episode 60 Charts and TablesSands United (London) v Savannah United - Please show your supportSummaryIn this episode, Tom Butterfield and David Bromley discuss the teams in the Championship that are considered playoff predators. They analyse the average player values and recent transfers of Sheffield United, Luton, Sunderland, Norwich, Coventry, Middlesbrough, West Brom, and Watford. They also discuss the potential impact of key arrivals and departures on each team's performance. The bookies' odds for promotion are also mentioned. In this conversation, David and Tom discuss the potential of...
2024-08-0955 minA.I. In Football
A.I. In FootballEp56: Euro 2024 Final Preview: England v Spain - Who Will Win?Charts and Graphs for Episode 56Send a screenshot of you following the podcast and having listened to this episode to 'attackingchamp@gmail.com' in order to be entered into our Euro 2024 Match Ball Giveaway. Entries close at 19:00 BST on 14th July. SummaryIn this episode of the Attacking the Championship podcast, Tom Butterfield and David Bromley discuss England's performance in the semi-final against the Netherlands. They analyse the team's improved playing style, including more positive and confident play, smart passes, and progressive runs. They also discuss the controversial penalty decision. In...
2024-07-1355 minA.I. In Football
A.I. In FootballEp44: Transfers and England v Serbia Breakdown with Jed WallaceSummaryIn this episode, Tom Butterfield and David Bromley discuss the current sports events, including the Euros, T20 World Cup, and the Olympics. They then focus on transfer rumors and confirmed transfers in the Championship, specifically Sheffield Wednesday's signings of Max Lowe and Ben Hamer, and Middlesbrough's acquisition of Delano Bergzorg. The hosts analyze the potential impact of these signings on the respective teams and discuss the importance of early transfer business.Keywordssports events, Euros, T20 World Cup, Olympics, transfer rumors, Sheffield Wednesday, Max Lowe, Ben Hamer, Middlesbrough, Delano Bergzorg, impact of...
2024-06-1950 minThe Health and Sport Show
The Health and Sport ShowInjury-Proof Your Workout: 4 Fearless Tips for Fitness SuccessIntroduction: Host Tom Butterfield, a chiropractor and sports enthusiast, shares insights from a consultation with a client named Bill, who struggled with low back problems and was apprehensive about exercising post-injury.Bill’s Dilemma: Facing a severe flare-up, Bill worried about the impact of exercise on his recovery and his ability to perform daily tasks.The Four Main Tips:Barely More Than Zero Approach: Emphasizes starting with small steps above one’s baseline level to improve physical capacity without risk of injury.Tailoring Exercise to Individual Level: Stresses the importance of cont...
2023-12-0607 minA.I. In Football
A.I. In FootballGlory To Turmoil: The Turbulent Journey of West Brom and Stoke CityIn this episode of the Attacking the Championship podcast, hosts Tom Butterfield and David Bromley dive deep into the recent performances of two established Championship clubs, West Brom and Stoke City. Despite their Premier League history, both clubs have faced challenges in recent years. The hosts analyze the last five years of their performances, focusing on recruitment, manager changes, and spending patterns. We even make an unexpected discovery regarding the outlier playing style preferred by Carlos Corberan. Will this chameleon style of play buck the trend and prove successful? And will Stoke City's 18 new summer signings prove...
2023-09-301h 09The Health and Sport Show
The Health and Sport ShowThe 6 Stages Of Concussion Recovery. Advice That Could Actually Save A Life.We continue our series on concussion and head injuries in sport.  Today we talk about treatment options, whether complete rest helps or harms progress, and the 6 important stages of the graduated return to play protocol to make sure athletes return to sport safely and reduce the risk of second impact syndrome, mental health issues resulting from concussion, and the development of chronic traumatic encephalopathy.   English FA Graduated return To Play Protocols - (Pages 13 and 14)   https://youtube.com/channel/UCQXAka99a6MdZexeEJaMZbA https://m.facebook.com/elevatehealthuk h...
2022-08-1710 minThe Health and Sport Show
The Health and Sport ShowAmazing Free Resources Educate Parents and Coaches To Spot Concussion.In this episode we talk through the basics of concussion and we take a look at two fantastic free resources for medical professionals and non-medically trained people to help them be more aware of concussion, how to identify, and how to deal with a potentially concussed player, and when they should call the emergency services.  It's estimated that 1/3 sports related concussions go unreported for a number of reasons. One of which is no doubt the lack of understanding around what concussion is and how it presents.  We run through the Concussion Recognition Tool 5 to give yo...
2022-07-2714 minThe Health and Sport Show
The Health and Sport ShowIs Chiropractic Treatment Really Like Taking Your Car For A Service? Amazing!Today we answer a very common question we get asked in our clinic day to day.  How Does Chiropractic Treatment Work?  We provide the answer thanks to a video from our very own YouTube channel. Most people own a car, so they can relate to what it's like when you're driving down the motorway and all of a sudden the engine management computer tells you that something is wrong.... But you didn't do anything?  All I did was drive the same as always... This is very simillar to the sor...
2022-06-2905 minThe Health and Sport Show
The Health and Sport ShowDoes Achilles Tendon Pain Ruin Your Day? Proven Method To Bounce Back And Win!!KEY TAKEAWAYS It's important to get a solid diagnosis so we know exactly what we're dealing with. Stop using the word 'Tendonitis'. The main cause of achilles tendinopathy is a relatively fast increase in exercise frequency, duration or intensity.... It could be any or all of these! Medical Imaging can be useful to provide more information, but not vital for diagnosis. Don't think by getting a picture of the problem, it will solve the problem.... It really won't.  Treatment is an active process where you'll have to make adjustments to your training and exercise habits, and make sure y...
2022-05-0436 minThe Health and Sport Show
The Health and Sport ShowThe Five Levels of LeadershipIf you are in a position of leadership or considering one in your future, Tom talks about what is required to excel in the top position. In the context of his own experiences he explains the five levels of leadership as borrowed from expert John Maxwell (link below). They denote the level of expertise, trust, personal knowledge and achievement you will need to have with your client to inspire and inform their success.   KEY TAKEAWAYS Leadership level 1. Position level. You are leader due to your expertise, knowledge or skill that is required to fix t...
2022-04-2018 minThe Health and Sport Show
The Health and Sport ShowHow Have I Got Nothing Done Today?We all have the same 24 hours in a day, but why do some of us get more of our intended plans completed in that time, while others see the time flit away under-utilised? Tom gets to the bottom of motivation and helps you beat the curse of procrastination.   KEY TAKEAWAYS Immediate tasks and interests tend to override plans or less immediate jobs so many things get shelved and put off for another day.  Start with the end in mind. What are we ultimately trying to achieve? Well thought out, specific goals help with motivation an...
2022-04-1312 minThe Health and Sport Show
The Health and Sport ShowIs Skipping Breakfast Bad For You?Is breakfast really the most important meal of the day? How many of us deserve the berating we receive when people find out we skipped breakfast? What should we be eating at breakfast to fuel our day? How much of the advice we are given by our trusted sources on when and how often we should be eating can be trusted? Tom untangles the morass of conflicting information the headlines fling at us and focuses on the facts.   KEY TAKEAWAYS The nature of breakfast has changed over the years due to our ability to s...
2022-04-0622 minThe Health and Sport Show
The Health and Sport ShowUnderstanding Core Strength - Part 3Tom completes his core strength and lumbar spine stability trilogy.  He details a number of exercises that will achieve core strength suitable for all upper body based tasks, including most standing sporting activities.    KEY TAKEAWAYS Vertical lumbar spine stability is the ability of the spine to remain stable under vertical forces enabling the upper and lower body a solid surface to push off of and generate power. It really is simpler than it sounds. The transfer of power from our lower back to the upper body is often the crux of most sporting activities. The...
2022-03-3022 minThe Health and Sport Show
The Health and Sport ShowThis will Reduce Your Risk of InjuryAre you the sort of person who keeps picking up injuries? Tom is going to let you in on a secret that not only helps you to improve your fitness and gets you closer to your goals, but also helps to reduce your risk of injury too.     KEY TAKEAWAYS The more experienced players know not to push themselves to the point of injury. Stretching your limits to the breaking point is unsustainable.  Practice. Improve your technique in a skill or movement with maximum attention to quality over quantity. Training. Rigorous exercise that’s focused upon b...
2022-03-2311 minThe Health and Sport Show
The Health and Sport ShowHow To Get Better…Faster!It’s not uncommon for Tom to have a client turn up and say “I’m going on holiday in three days. I’d like you to sort it out for me. Right now.” One way of getting better faster is to know what the problem is in the first place.    KEY TAKEAWAYS Sometimes a diagnosis can be incorrect. Increase diagnostic certainty by taking your time and systematically checking the whole body and then use the backup of muscularskeletal ultrasound or other imaging system if needed.  Ask questions. Gain all the knowledge you can about your pr...
2022-03-1617 minThe Health and Sport Show
The Health and Sport ShowMicrobiomes Part 2Tom creates his sequel to all you need to know about your microbiome by looking at what can cause disruption to your gut health.     KEY TAKEAWAYS Poor diet is the main problem for healthy gut flora. It means we are not getting sufficient vitamins and minerals (micronutrients) to keep our body in good condition, and also these foods can harm the microbiome and the structures of the gut, resulting in increased inability to absorb these nutrients when they are ingested.  Do not eat calorie rich and nutrient poor processed foods. Additives such as emulsifying agen...
2022-03-0913 minThe Health and Sport Show
The Health and Sport ShowMicrobiomes Part 1The microbiome is the plethora of additional organisms in our bodies that perform an array of positive functions for our health. Tom takes his first look at what the microbiome is, the function and importance of good gut health, how we can maintain a healthy microbiome, and the many advantages this can offer us.   KEY TAKEAWAYS Studies have shown that a healthy microbiome can result in weight loss and reduced waist size, healthier skin and less wrinkles, reduced inflammation and joint pain, faster recovery from exertion, improved sleep, increased strength and muscle mass, better b...
2022-03-0221 minThe Health and Sport Show
The Health and Sport ShowUnderstanding Core Strength Part 2Continuing his deep dive into the meaning and upkeep of core strength, Tom looks into the role of the abdominal muscles and how they help to provide lumbar stability and protect your lumbar spine. He offers some alternative exercises that might improve the outcome of your training efforts.   KEY TAKEAWAYS The abdominal muscles sit in front of your spinal column. They form a barrier of protection. We want to have stability in the lumbar spine so we can transfer energy efficiently between the upper body and the lower body.  To the left and right of...
2022-02-2323 minThe Health and Sport Show
The Health and Sport ShowAre You Training Your Abs Correctly? Part 1Today Tom will be talking to you about the much discussed subject of abdominal training. In our quest for a flat stomach, that desirable six pack, or simply as part of our overall core fitness regime, crunches and sit ups are invariably included. Tom is here to challenge the accepted wisdom of these workout favourites.   KEY TAKEAWAYS There is no one main core muscle. They are all important to core strength.  Do not attempt to lift any loads while doing abdominal exercises. You are risking all sorts of injuries by doing so. Do not su...
2022-02-1620 minThe Health and Sport Show
The Health and Sport ShowNutrition PrinciplesSo many of us read stories and hype around foods in the media; one day something is good for you, a week later we are being told it is now bad. Today Tom is going to guide you through some trustworthy nutrition principles so you don’t have to rely on the newspapers to work out what is the best fuel your body.   KEY TAKEAWAYS Avoid added sugar. Do not avoid natural sugars however as they come along with natural fibre.  Eat as few processed foods as possible, for instance, shop bought bread. Try to p...
2022-02-0926 minThe Health and Sport Show
The Health and Sport ShowWhat Are The Best Probiotics For Improving Gut Health?Today Tom answers a specific question that was put to him by a client and that is what are the best probiotics to take to improve their gut health? Digging through the data has found some information and answers to help you make an informed decision when choosing which, when, and how often.    KEY TAKEAWAYS Viruses, bacteria, microbes and fungi are all over and inside your body. If kept in the right balance they can contribute to make you healthier and happier. There are now links showing improved gut health can also help with a...
2022-02-0216 minThe Health and Sport Show
The Health and Sport ShowStruggle With Confrontation? Listen To ThisHave you ever said anything in the heat of the moment that you have instantly regretted? Tom walks you through some tips on how to avoid this situation again so you don’t let your emotions get the better of you and cause a situation you cant take back.    KEY TAKEAWAYS When we are confronted by a stressful situation we enter “flight or fight mode”, a natural biological response intended to ready us for a physical challenge ahead. This response also occurs, however, when entering a sporting arena and upon euphoria or excitement.  The region of...
2022-01-2616 minThe Health and Sport Show
The Health and Sport ShowSMARTER GoalsTom delivers some good news/bad news! The goals and aspirations we have fail most of the time. All is not lost, however, so don’t throw your fitness plan in the bin yet as Tom is going to fill you in on some of the most common reasons why this actually happens. We can improve our chances if we concentrate on how we structure and set our goals from the outset.   KEY TAKEAWAYS Failure to plan is planning to fail, so you need S.M.A.R.T.E.R goals an acronym des...
2022-01-1926 minThe Health and Sport Show
The Health and Sport ShowMovement – Training PrinciplesTom introduces us to the movement pillar of the principles of health by showing us how to craft your training regime in a way that will help improve your movement and minimise your chance of injury, what action you should take if you are unfortunate and gain an injury and what advice you should follow to ensure you can follow your daily activities without succumbing to physical impairment or pain.   KEY TAKEAWAYS If you receive an injury and it does not improve or is worsened by your training consult a professional for diagnoses and f...
2022-01-1419 minThe Health and Sport Show
The Health and Sport ShowMindset PrinciplesToday Tom addresses some of the principles of mindset, one of the four key pillars of health. Mind and motivation are intrinsically linked and maintaining your driving force is of vital importance when you are embarking on a new health journey. Here are the tips and tricks of attitude that can help propel you forward.   KEY TAKEAWAYS The world of health and wellbeing is constantly changing. Research and thus knowledge of health principles are under review always so it helps to keep abreast of all the new methods and theory. Prioritise the important over t...
2022-01-1412 minThe Health and Sport Show
The Health and Sport ShowLimiting Belief – AgeWhen is the best age to start an new health based activity or sport? Tom answers this question and challenges the accepted barriers that our concept of age and health place in front of us. Often its other variables that are in the way of our health goals but for simplicities sake we place all of these under the heading of “age”.    KEY TAKEAWAYS Age is almost never the sole reason for an injury. It is only a belief that age causes aches and pains, its not always a fact. There are different people of dif...
2022-01-1413 minThe Health and Sport Show
The Health and Sport ShowFixed And Growth MindsetExpanding on the fourth of the 4 pillars discussed in the previous episode, mindset, Tom details a subject first introduced to him by Neil Banfield, at the time head of Arsenal Youth Academy and now First Team coach at Queens Park Rangers and Tony Strudwick, former head of performance at Manchester United and now head of sport science and medicine at Arsenal.   KEY TAKEAWAYS Tom was pointed toward the mindset work of Carol Dweck an American psychologist. While testing a group of children with a challenge outside of their normal comfort zone in which most w...
2022-01-1417 minThe Health and Sport Show
The Health and Sport ShowThe 4 Pillars of HealthIn this episode Tom describes the four main areas on which to concentrate to significantly increase your chances of reaching your pinnacle of health. These are the areas where you can have direct influence rather than those external factors which daily life throws at us over which we have none.   KEY TAKEAWAYS Nutrition. The quality and quantity of what we choose to eat. Sleep. The correct rhythm and duration of rest. Movement. Not just the amount of exercise we do but also the efficiency of movement in our daily lives. Mindset. How we think a...
2022-01-1405 minThe Health and Sport Show
The Health and Sport ShowWhat is Health?Welcome to the first episode of The Health and Sport Show with Tom Butterfield. Today Tom is going to discuss the concept of health and what that concept actually means to everyone. The dictionary definition is “the state of being free from illness or injury” but if we investigate further is the idea of health a more personal and complex one?   KEY TAKEAWAYS Health is a sliding scale between the fit and healthy to sick and infirm. The WHO classify health as the following ; “Health is a state of complete mental, physical and social wellbei...
2022-01-1412 min