Shows
Shiny New Object - a Marketing PodcastBrilliant & difficult & not just one person's preserve: How to get GEO rightAI search is on every marketer's lips, but is it that fundamentally different from basic SEO? Tom Telford, Chief Digital Officer at Clarity, argues that if you have the basics right, you'll also show up in LLM results. But best practice is one of the toughest things to succeed at, if we've learnt anything on the #ShinyNewObjectPodcast. Tune in to hear Tom's advice on nailing the confluence between comms, PR and SEO to get your brand found by ChatGPT. #chatgpt #LLMsearch #GEO #marketingpodcast #datadrivenmarketing
2026-02-2528 min
Shiny New Object - a Marketing PodcastWhat skateboarding can teach you about marketing - with Newcastle University's Matt HorneHead of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-suite Privacy, under-18 targeting, and the reality of higher-ed marketing Hustle early, balance later: a career path from radio ads to paid and organic "Rate My Skate": learning in public, experimentation, and finding flow....
2025-11-0521 min
Shiny New Object - a Marketing PodcastEpisode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether DentalBehavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.
2025-02-2626 min
Shiny New Object - a Marketing PodcastEpisode 287 / Tom Fenwick-Smith / Three UK / Senior In House CreativeLearn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his varied career.
2025-02-2527 min
Shiny New Object - a Marketing PodcastEpisode 280 / Tom Boxall / Naked Wines / Performance Marketing ManagerDiscover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.
2025-01-2126 min
Shiny New Object - a Marketing PodcastEpisode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic AdvisorAlexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real customer feedback and understand culture better? By getting out of the office, which Alexa explains how to do through the use of AI. Let your GPT assistants streamline tasks and free up time for more meaningful work. Find out how on th...
2024-12-1632 min
Shiny New Object - a Marketing PodcastEpisode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique challenges and opportunities for in-house marketing teams. Tune in to learn Luis' top advice for becoming a better data-driven marketer.
2024-12-0520 min
Shiny New Object - a Marketing PodcastEpisode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition MexicoIn this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behaviour and emotions.
2024-11-2621 min
Shiny New Object - a Marketing PodcastEpisode 211 / Eka Vankova / Experian / Product Marketing & Proposition LeadThis week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good marketing, so AI and ML can accelerate this process for her, helping her create more targeted campaigns and tailor product offerings to specific...
2023-05-0821 min
Shiny New Object - a Marketing PodcastEpisode 210 / Lucrèce Sicat / Amazon / Head of Creator Marketing, EuropeFor any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in this area and considers creator commerce her Shiny New Object. In the latest episode of the podcast, find out what the main benefits of creator commerce are, how brands can get started with creators, and what Lucrèce's biggest wo...
2023-05-0128 min
Shiny New Object - a Marketing PodcastEpisode 209 / Madlen Nicolaus / SAP Concur / Former VP Marketing EMEAHow does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.
2023-04-1724 min
Shiny New Object - a Marketing PodcastEpisode 208 / Stephanie Bonnet / EDF UK / Head of Corporate CommunicationsHow are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing. How does this differ from the old personal branding and what can marketers learn from it? Is it an individual opportunity only or can brands jump in and - at the very least - learn something from the growing popularity of Substack?
2023-04-1021 min
Shiny New Object - a Marketing PodcastEpisode 207 / Catriona Walkerden / Logicalis / VP, Global MarketingNow the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketing. On the latest podcast episode, we hear why sustainability has become the unwritten mandatory brand value and what organisations can do to use that to their advantage. How do you shape the narrative around your green initiatives all while avoiding...
2023-04-0320 min
Shiny New Object - a Marketing PodcastEpisode 206 / John Solomon / Therabody / Chief Marketing OfficerBeing a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great. How can marketers turn everyday challenges into opportunities and what's on the mind of the CMO of Therabody amongst what he deems to be the "great chaos" of today's marketing landscape? John Solomon tells us how to "read the environment," what is top marketing tip is, and why buying a Theragun turned out to be a life-changing decision.
2023-03-2726 min
Shiny New Object - a Marketing PodcastEpisode 205 / Kauveri Khullaar / Mastercard Asia Pacific / Vice President Consumer Marketing & SponsorshipsFor Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast. Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, tell us why gaming is her shiny new object, how she thinks marketing brings value to business, and how she has learnt to take her job less seriously in the face of the toxic culture of perfection...
2023-03-2024 min
Shiny New Object - a Marketing PodcastEpisode 204 / Jonathan Foan / OPPO / Head of Digital Marketing, EuropeWhat can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies? Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he stands by Moneyball marketing as his Shiny New Object in the latest episode.
2023-03-1320 min
Shiny New Object - a Marketing PodcastEpisode 203 / Daniel Peach / Google / Head of Digital Acceleration Programmes, EMEA Go to Market StrategyDaniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing. How do brands get it so wrong with their Pride Month ads and disjointed approach between what they try to convey in their message and how they cater to their own corporate interests? Who does LGBTQ representation well and what can brands learn from them? Listen to Daniel's top tips against pride washing and more...
2023-03-0622 min
Shiny New Object - a Marketing PodcastEpisode 202 / Anju Chauhan / YES BANK / SVP MarketingIn this week's episode, discover essential insights into what it takes to make your brand stand out in the marketing landscape with YES Bank's Anju Chauhan. From understanding how brands leverage first party data through WhatsApp in India, networking tips for success and analysis of consumer privacy - delve into the future of marketing on the Shiny New Object podcast.
2023-02-1423 min
Shiny New Object - a Marketing PodcastEpisode 201 / Simon Peel / Haleon / VP Global MediaHow can brands find a competitive advantage in a world where shiny new objects distract us? Should we go back to analog marketing? Or is there a way to combine traditional media and the metaverse? Simon Peel is the VP of Global Media at Haleon. In the latest episode of the podcast, he talks about the importance of traditional media thinking, his favourite marketing books, and his top advice to new marketers, including how to keep messaging simple and "behave like a human." All episodes here - https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast
2023-02-1027 min
Shiny New Object - a Marketing PodcastEpisode 200 / Ben Wise / Google Canada / Head of Programmatic MediaFor our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes. His Shiny New Object is breaking down the silos between digital and traditional media. Find out why companies need to stop thinking about these media separately, when consumers have already moved on and focus primarily on the content, regardless of its origin. Listen to why brands need to make the...
2023-01-3019 min
Shiny New Object - a Marketing PodcastEpisode 199 / Kavita Yadav / Genpact / Assistant Vice President, Marketing and CommunicationsIn this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav. This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they bring to society and capitalise on that in their marketing. Purpose driven marketing is the way to differentiate yourself, to create loyalty, and to continue to thrive. But, of course, it needs to be authentic. Find out what purpose driven marketing...
2023-01-2323 min
Shiny New Object - a Marketing PodcastEpisode 198 / Varun Ravichandran / Citi / AVP - MarketingOn the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology. Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to deal with overwhelm by imagining your inbox is like a cupboard full of scary ghosts! Learn all of Varun's top marketing tips on the Shiny New Object podcast.
2023-01-1621 min
Shiny New Object - a Marketing PodcastEpisode 197 / Jennsen Fung / EF Education First / Executive VP, Digital MarketingIn this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by enabling them to make more informed and faster decisions, have more accurate attribution and prediction capabilities, and access features that don't natively exist on platforms like Facebook and Google Ads. Jennsen also talks about the role of machine learning in classification tasks and the importance of data quality and governance. If you're interested...
2023-01-0928 min
Shiny New Object - a Marketing PodcastEpisode 196 / Diptakirti Chaudhuri / Bajaj Auto Ltd / Vice President MarketingLooking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content that interests them - and that's not necessarily ads. Find out how to grab your consumers' attention and why a whiteboard and marker pen are Dipta's Shiny New Objects, on the latest podcast episode.
2022-12-1921 min
Shiny New Object - a Marketing PodcastEpisode 195 / Mihir Haryal / Apex Group Ltd / Assistant Vice President MarketingWhat future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are exciting developments ahead. Listen to Mihir's top marketing tips and more in the latest episode.
2022-12-1224 min
Shiny New Object - a Marketing PodcastEpisode 194 / Gary Plunkett / PixelPool / Chief Commercial Officer - DtailHow do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model? Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advertising strategy to take gaming worlds into account and how these new environments extend the commercial opportunity for the traditional fashion industry.
2022-10-1723 min
Shiny New Object - a Marketing PodcastEpisode 193 / Kristina Lagerstedt / Wolters Kluwer / Marketing Director ScandinaviaFor Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human. How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message? Listen to the latest episode of the podcast to find out.
2022-10-1019 min
Shiny New Object - a Marketing PodcastEpisode 192 / Mohit Arora / Mars / Global Digital Marketing LeadOn this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative. Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing. Find out how and why to split your teams between core business focus and disrupting the future, and why you should always strive to get the right people answering the right questions.
2022-10-0229 min
Shiny New Object - a Marketing PodcastEpisode 191 / Libby Escolme / Sodexo / Global Marketing Vice PresidentLibby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar! Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New Object is functional nutrition. How does all this blend into advice for future marketing strategy? Listen to the latest podcast episode to learn more.
2022-09-2621 min
Shiny New Object - a Marketing PodcastEpisode 191 / Abhijit Shome / Mastercard / Vice President, Global Digital & Social MarketingIn the latest Shiny New Object podcast, we talk to Abhijit Shome about his varied past as a "recovering entrepreneur" and his top learnings from a life in sales and marketing. From top marketing tips to the future of the industry, learn about Abhijit's take on web 3.0 and what we have come to expect of technology, the Internet, and its impact on our lives.
2022-09-2024 min
Shiny New Object - a Marketing PodcastEpisode 190 / Anna Musikhina / L'Oréal / CMO, Digital Transformation and E-Commerce AccelerationFor Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whose role is it to drive their creation? Listen to Anna give us her views on the future of marketing virtual goods, and more, on the latest episode of the podcast.
2022-09-1224 min
Shiny New Object - a Marketing PodcastEpisode 189 / Claire Graves / The Webby Awards / PresidentClaire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!). In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's important that brands understand their influence in technology and be considerate of how they spend their money on online platforms, as well as her top marketing tips.
2022-09-0517 min
Shiny New Object - a Marketing PodcastEpisode 188 / Alexandre Blumenthal / Lenovo ISG / EMEA Marketing and Communications LeadA "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre. His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, brands should make it clear what they bring to the table and nothing more. Honesty, transparency, and simplicity are Alexandre's top priorities when it comes to advertising strategy. Listen to his top marketing tips and more on his views about...
2022-08-2020 min
Shiny New Object - a Marketing PodcastEpisode 187 / Sarah Bogue / EY / Director of Brand, Marketing and CommunicationsDo you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands? Sarah Bogue, Director of Brand, Marketing and Communications at EY, talks about how companies can create an emotional connection with their employees and customers through purposeful branding, on the latest episode of the Shiny New Object Podcast.
2022-08-1523 min
Shiny New Object - a Marketing PodcastEpisode 186 / Tatyana Kahl / VISA / Marketing Director, Activation and UsageSpeaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes. Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consumers' attention is so tough to get, and when you need to almost become a ubiquitous presence in their lives, all while staying relevant in a world of permission marketing? Find out what her top marketing tips are and how she...
2022-08-0823 min
Shiny New Object - a Marketing PodcastEpisode 185 / Sally Bos / Hexagon Asset Lifecycle Intelligence / Executive Marketing & SDR Director EMIASally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounded by. The key to marketing success for Sally has been all about openness to change - creating that team environment that supports new ideas and challenges, and surrounding herself with the people that share this mindset. Sally's Shiny New Object i...
2022-07-3119 min
Shiny New Object - a Marketing PodcastEpisode 132 / Tom Goodwin / ALL WE HAVE IS NOW / Co-founderHow much of our daily activity and current goals are dictated by assumptions we've simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week's SNO, Tom Goodwin, Co-founder of ALL WE HAVE IS NOW and seasoned marketer has picked the art of challenging assumptions as his Shiny New Object. Listen to his views on how this will influence the future of marketing, as well as his best advice...
2021-06-0128 min
Shiny New Object - a Marketing PodcastEpisode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids' ImaginationsShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-12-0332 min
Shiny New Object - a Marketing PodcastEpisode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and SamplingShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-11-2723 min
Shiny New Object - a Marketing PodcastEpisode 99 / Reckitt Benckiser / Lindsay Barrett / Global Content & CX DirectorShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-11-2031 min
Shiny New Object - a Marketing PodcastEpisode 98 / Malaysia Airlines / Richard De Villa / Head of Marketing UK & EU / Virtual EventsShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-11-1226 min
Shiny New Object - a Marketing PodcastEpisode 97 / Lululemon / Carolina Ferreira Lopes / Product Manager / Connecting Customers Online to OfflineShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-11-0531 min
Shiny New Object - a Marketing PodcastEpisode 96 / WalkMe / Luna Froumine / Head of International Marketing & Partners Marketing / Mental Health and being a MarketerShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-10-2928 min
The Pharma Marketing PodcastPMN - Tom Ollerton from Automated CreativeIn this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising. Tom discusses and answers questions around: His experience is doing marketing for pharma brands The role AI may have in taking away human marketing jobs (and which ones are most at risk) How pharma brands can get started in using AI for their marketing Who outside of pharma is using AI well, who should we look to for inspiration? What, if any, role will there be for the...
2020-10-2630 min
Shiny New Object - a Marketing PodcastEpisode 95 / Nestlé / Gerardo Mazzeo / Global Innovation Director / Leadership and Coaching at the time of Covid19Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-10-2133 min
Shiny New Object - a Marketing PodcastEpisode 94 / PeoplePerHour / Martin Leguay / Director, VP of MarketingShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-10-1631 min
Shiny New Object - a Marketing PodcastEpisode 93 / Triodos Bank / Zoe Sear / Head of Marketing & CommunicationsShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-10-0933 min
Shiny New Object - a Marketing PodcastEpisode 92 / WeWork / Amanda Zafiris / Regional Head of Marketing | Inclusion & Diversity Business LeadShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-10-0134 min
Shiny New Object - a Marketing PodcastEpisode 91 / Setapp / Yaroslav Stepanenko / Product Manager, GrowthShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-09-2529 min
Shiny New Object - a Marketing PodcastEpisode 89 / Ravleen Beeston / Managing Director, UK Sales at Microsoft AdvertisingShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-09-1033 min
Shiny New Object - a Marketing PodcastEpisode 88 / Rafael Espesani / Mondelēz International / Senior Brand ManagerShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-09-0429 min
Shiny New Object - a Marketing PodcastEpisode 87 / Leigh Radford / P&G Ventures / Senior Vice President, General ManagerShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-08-2732 min
Shiny New Object - a Marketing PodcastEpisode 86 / Talia Gerecitano / Mailchimp / Head of Marketing, Mailchimp PresentsShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-08-2128 min
Shiny New Object - a Marketing PodcastEpisode 85 / Richard Levy / OFX / Head of Marketing - EuropeShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-08-1330 min
Shiny New Object - a Marketing PodcastEpisode 84 / Eilat Cohen Basat / Kimberly-Clark Corporation / Global Digital InnovationShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-08-0626 min
Shiny New Object - a Marketing PodcastEpisode 83 / Luis Spencer Freitas / Moet Hennessy LVMH / Director of Omnichannel & CRMShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-07-2434 min
Shiny New Object - a Marketing PodcastEpisode 82 / Sonika Patel / Danone / Vice President MarketingShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-07-1626 min
Shiny New Object - a Marketing PodcastEpisode 81 / Ann Gacutan / Arsenal F.C / Partnership Development ManagerShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
2020-07-0930 min
Shiny New Object - a Marketing PodcastEpisode 80 / Bonnie Chia / WWF / Head of BrandShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
2020-07-0230 min
Shiny New Object - a Marketing PodcastEpisode 79 / Olly Rzysko / Mahabis / CMO Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
2020-06-2640 min
Shiny New Object - a Marketing PodcastEpisode 78 / Tom Goodwin / Publicis Groupe / Head of Futures and InsightShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
2020-06-1842 min
Shiny New Object - a Marketing PodcastEpisode 77 / Heather Stuckey / MARS / Global Partnership DirectorShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
2020-06-1144 min
Shiny New Object - a Marketing PodcastEpisode 76 / Matt Rix / The HEINEKEN Company / Head of Data Driven CommerceShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
2020-06-0434 min
Shiny New Object - a Marketing PodcastEpisode 75 / Sowmya Gottipati / Estee Lauder / Vice President, Estée Lauder, Global Brand Technology Leader at The Estée Lauder Companies Inc.Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
2020-05-2835 min
Shiny New Object - a Marketing PodcastEpisode 74 / Andrew Hogwood / Sainsbury's / Digital Director'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-05-2133 min
Shiny New Object - a Marketing PodcastEpisode 73 / Michael Codd / AB-Inbev / Digital Marketing and Innovation Lead Europe'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-05-1529 min
Shiny New Object - a Marketing PodcastEpisode 72 / Simon Kemp / Kepios'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-05-0726 min
Shiny New Object - a Marketing PodcastEpisode 71 / Katherine Freeley / Colgate-Palmolive / Global Marketing, IMC Associate Director'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative. www.automatedcreative.net/podcasts
2020-05-0137 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Amit Thard, Regional Head of Ecommerce, SEA at Stanley Black & Decker, Inc'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-04-0828 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Shawn Roy, Global Lead - Consumer Insights (Food & Nutrition) GSK'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-03-0138 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Jerry Daykin, EMEA Senior Media Director, GSK'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-02-2128 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Grace Dolan, Vice President, Integrated Marketing at Samsung'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-02-1735 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Joe Comiskey, Head of Digital; Northern Europe and Head of Media; UK/I at Beiersdorf'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-02-1434 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Raphael Capitani, Brand Manager, Cadbury'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-02-1028 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Avis Easteal, Regional Head of Consumer, Luxasia'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
2020-02-0529 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-01-2738 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-01-2230 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Nick Bamber, Chief Growth Officer, Missguided 'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
2020-01-1732 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2020-01-1025 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-12-2031 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-12-1222 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-12-0433 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-11-2845 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-11-1334 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Vivian Lee - Digital Marketing Executive at Harry's, Inc.'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-11-0735 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Sudesh Thevasenabathy Head of Customer Care Transformation, AXA Hong Kong and Macau'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-10-3131 min
Shiny New Object - a Marketing Podcast'Shiny New Object' Sanjib Bose, Marketing Director (CMO), South East Asia at Kellogg CompanyThe views that Mr Bose expresses in this podcast are his personal views and not those of the Kellogg Company (South East Asia). 'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.
2019-10-1633 min
Shiny New Object - a Marketing Podcast'Shiny New Object' with Susan Tucker Head of Operations & Innovations - Singapore Malaysia Group at The Coca-Cola Company'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative
2019-10-0345 min
Shiny New Object - a Marketing Podcast'Shiny New Object' with Manisha Seewal Group CMO, Carro'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative
2019-09-2730 min
Shiny New Object - a Marketing PodcastShiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative
2019-09-1339 min
The Podcast ShowTPS13: Tom Ollerton - Host of Shiny New ObjectsProduced by Pikkal & Co - Award-Winning Podcast Agency.
"I am a fan of true crime podcasts” - Tom Ollerton from Shiny New Objects and host, Shida Osman uncovers why True Crime is popular among many. Is it because, it taps into the darker side of human beings? Tune in to find out how Tom felt when he got to interview Craig Fenton, the Director, Strategy & Operations of Google UK, how he is still going strong after 4 podcast and his advice for aspiring podcasters.
2019-09-1225 min
Shiny New Object - a Marketing Podcast'Shiny New Object' with Ed Couchman, General Manager, UK at Snap Inc'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative
2019-08-3043 min
Shiny New Object - a Marketing PodcastThe Drum's: 'Shiny New Object' with Craig Fenton, Director, Strategy & Operations, Google UKI'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton Founder, Automated Creative
2019-08-1642 min
Shiny New Object - a Marketing PodcastEpisode 56 / Google / Wally Brill / Head Of Conversation Design Advocacy & Education"I create personalities for the computers that people talk to" This quote comes from Wally Brill, Google's Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google. Wally points out that being able to have a conversation does not give you the qualification to teach a computer how to speak. There's a "deeper layer" to conversation which we don't always notice. For exa...
2019-06-2845 min
Shiny New Object - a Marketing PodcastEpisode 55 / Five Guys / Fátima Diez /International Brand and Comms Manager"I make people want burgers" - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast. Fátima tells us that Five Guys' marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don't spend money on marketing, paid media or vouchering. In Fatima's words they "grow genuine love instead of paying people to love us." This sounds like the utopian vision that social me...
2019-06-0743 min
Shiny New Object - a Marketing PodcastEpisode 54 / Digital Analytics Association / Jim Sterne / Director EmeritusJim describes himself as a "professional explainer" and there's evidence to believe this might be true. He sold personal computers in the 70's, business computers in the 80's, championed the internet in the 90's and set up the Digital Analytics Association in the 00s. And he's managed to crank out 12 books in that time. His most recent is 'Artificial Intelligence in Marketing.' He "wants to be remembered as someone who knew what was coming." Jim's current 'shiny new object' is SOLID. This is a technology being spearheaded by Tim Berners (via Inrupt.com) that gives users...
2019-05-2444 min
Shiny New Object - a Marketing PodcastLastminute.com / Helen Saul / Brand Manager EuropeRecently The Drum released their Future 50 which is a list of 50 rising stars under 30 in the industry. So I invited some of the brightest onto the Shiny New Object podcast to ask them what their view of the future of marketing was. The first of these interviews is with Helen Saul who is Brand Manager Europe for Lastminute.com Helen's Shiny New Object is Instagram's Checkout feature which allows consumers to discover products in their feed and pay for them within Instagram without leaving the app. We debate this double-edged sword for brands. User experience...
2019-05-1038 min
Shiny New Object - a Marketing PodcastMobile / Tom Goodwin / EVP Head of Innovation / Zenith"Being irritating is a good way of bringing about more interesting conversations" this quote is from Tom Goodwin EVP Head of Innovation at Zenith on this week's Shiny New Object podcast. Tom goes into detail about his role and how he encourages brands to "explore the change that matters not the change that doesn't." This is a frank interview that covers some spectacular multi-million pound f*ck ups in Tom's career. He's brutally honest about how these failures have taught him to "trust your gut." His Shiny New Object is 'mobile' which he feels has more potential than the newer...
2018-07-2458 min
Shiny New Object - a Marketing PodcastThe Human Brain 2.0 / Dave Birss and Patrick CollisterThe Human Brain 2.0 / Dave Birss and Patrick Collister by Tom Ollerton
2018-05-0456 min
Shiny New Object - a Marketing PodcastAugmented Reality / Amy Kean / Head of Strategic Innovation / StarcomAugmented Reality / Amy Kean / Head of Strategic Innovation / Starcom by Tom Ollerton
2018-04-0655 min