Shows
Demand Geniuses: Revenue-Driven B2B MarketingKathleen Booth: Maximising communities for personal and business growthSummaryIn this conversation, Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses her journey from international development to marketing, emphasizing the importance of community in driving growth and success. She shares insights on the unique challenges of marketing a community, the significance of member engagement, and strategies for navigating customer success. Kathleen also explores the evolving role of marketing in organizations, the value of education, and key traits that successful marketers possess. The discussion highlights the importance of building meaningful relationships and the long-term commitment required for community-led growth.Takeaways2025-06-1741 min
Demand Geniuses: Revenue-Driven B2B MarketingLee Densmer: Globalising Content & Activating Internal Thought LeadersSummaryIn this episode of the Mime Geniuses podcast, host Tom Rudnai speaks with Lee Densmer, a content marketing expert with over two decades of experience. Lee shares insights on transitioning from corporate roles to entrepreneurship, the importance of professional writing in content marketing, and the evolving practices in the industry. They discuss common mistakes businesses make in their content strategies, the significance of strategic pauses, and the need for a balanced approach to funnel content. Lee emphasizes the importance of activating thought leaders within organizations and navigating the globalization of content, highlighting cultural nuances...2025-06-1043 min
Content, BrieflyTom Rudnai on How to Maximize and Measure Revenue ImpactIn this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whet...2025-06-0952 min
Demand Geniuses: Revenue-Driven B2B MarketingPaula Molinar: Leading Demand-Gen at one of Europe's Fastest-growing StartupsSummaryIn this episode of Demand-Geniuses, Paula Molinar, Head of Demand Generation at Paddle, shares what it’s really like leading demand gen at one of Europe’s fastest-scaling SaaS companies. From her unexpected pivot from fashion to tech, to helping Paddle expand into the US and manage post-acquisition complexity, Paula unpacks the messy, rewarding business of building pipeline at scale. She discusses the evolving role of content, the limits of attribution, the power of well-orchestrated webinars, and why she sees demand gen as the connective tissue between brand and revenue. It’s part career story, part GTM pl...2025-06-0347 min
Demand Geniuses: Revenue-Driven B2B MarketingLivia Hirsch: Nailing your Brand VoiceSummaryIn this episode, Livia Hirsch shares her journey from a fashion student to a freelance content writer and strategist, emphasizing the importance of brand voice and content strategy for B2B software scale-ups. She discusses the transition from content writing to strategy, the challenges faced by startups in content creation, and the evolving landscape of SEO. Livia highlights the significance of building relationships with clients and the need for a cohesive tone of voice that reflects company culture. The conversation concludes with insights on the importance of unique perspectives in content creation and the...2025-05-2741 min
Demand Geniuses: Revenue-Driven B2B MarketingMartin Wallace: Why Long-Term Thinking Wins in B2B MarketingSummaryIn this conversation, Tom Rudnai interviews Martin, the International Marketing Director at Captify, discussing the unique challenges of B2B marketing, the concept of search intelligence, and the importance of aligning marketing with sales. Martin shares insights on category creation, measuring marketing effectiveness, and the evolving landscape of B2B events. The discussion emphasizes the need for empathy in marketing and the balance between tactical and strategic approaches.TakeawaysMartin has over 20 years of experience in B2B tech marketing.Captify is a search intelligence platform that uses open web...2025-05-2034 min
Demand Geniuses: Revenue-Driven B2B MarketingMark Rogers: Building an Idea-Centric Content StrategyWelcome to this episode of the podcast! Join host Tom Rudnai as he sits down with Mark Rogers, Director of Content Marketing at FreshPaint, for a thoughtful exploration of content marketing, the role of AI, and tackling the challenges of modern B2B strategies. Drawing on Mark’s diverse experience across both agency and in-house roles, this conversation is packed with actionable insights, relatable stories, and strategies to inspire marketers at every stage of their career.What You’ll Learn in This Episode:Shifting from Reactive to Proactive Content: Mark explains how to prevent content teams...2025-05-1345 min
Content, BrieflyTom Rudnai on Why Revenue Impact is More Important Than EverIn this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing al...2025-05-1229 min
Demand Geniuses: Revenue-Driven B2B MarketingAnton Rius: How Customer Stories can shape Content StrategyTakeawaysAnton Rius has 14 years of experience in content marketing, primarily in professional services.Corporate Visions is undergoing a significant reinvention to adapt to market changes.Marketing in professional services differs from B2B SaaS, focusing more on human connections.Content should not be limited to top-of-funnel activities; it plays a crucial role throughout the buyer's journey.Customer insights are vital for creating effective content that resonates with the audience.Sales and customer success teams provide valuable feedback for content strategy.Aligning content marketing efforts with business objectives is essential for proving value.The buyer's journey is increasingly...2025-05-0649 min
Demand Geniuses: Revenue-Driven B2B MarketingJamie Pagan: Building a Cross-Format Content EngineSummaryIn this episode of the Demand Geniuses podcast, Tom Rudnai interviews Jamie Pagan, the Director of Brand and Marketing at Dealfront. Jamie shares his journey in SaaS marketing, discussing the challenges and excitement of working in a fast-paced environment. He elaborates on the innovative content strategy at Dealfront, including the launch of their bespoke streaming platform, Stream, aimed at building brand awareness through valuable content. Jamie emphasizes the importance of a scalable content engine, the role of AI in content production, and the multi-channel distribution strategy that ensures their content reaches the right audience...2025-04-2953 min
Demand Geniuses: Revenue-Driven B2B MarketingFelix Danczak: Market-Led Growth. What is it, and how do you prepare?SummaryIn this episode, Tom Rudnai interviews Felix Danczak, exploring the transformative impact of AI on business and marketing. They discuss the impending AI revolution, the fragmentation of markets, and the evolution of buyer behavior. Felix emphasizes the need for businesses to adapt quickly to market signals and rethink their organizational structures to foster agility. The conversation also touches on the importance of cross-functional collaboration, dynamic budgeting, and the shift towards a generalist workforce in response to rapid changes in the business landscape.TakeawaysAI is driving a new...2025-04-2257 min
Demand Geniuses: Revenue-Driven B2B MarketingKathryn Aragon: Aligning Content and Marketing around the Buyer JourneySummaryIn this episode of the Demand Geniuses podcast, Tom Rudnai interviews Katherine Aragon, a seasoned marketing expert with over 20 years of experience. Katherine discusses her passion for growth, the evolution of content marketing, and the importance of building an authority ecosystem. She emphasizes the need for marketers to adapt to the changing landscape of digital marketing, particularly in light of AI's impact on SEO and search behavior. Katherine also highlights the significance of understanding the buyer journey and aligning marketing efforts with sales and customer experience to drive revenue growth.Takeaways2025-04-1545 min
Demand Geniuses: Revenue-Driven B2B MarketingJoel Harrison - The key to truly great B2B Thought LeadershipSummaryIn this episode of the Demand Geniuses podcast, host Tom Rudnai speaks with Joel Harrison, a veteran in the B2B marketing space, about the evolution of marketing, the impact of AI, and the importance of building trust and credibility in the SaaS industry. They discuss the need for marketing to adopt a commercial focus, the role of thought leadership, and the alignment between marketing and sales. The conversation also touches on strategies for effective content marketing and the future of thought leadership in a rapidly changing landscape.Takeaways2025-04-0840 min
Demand Geniuses: Revenue-Driven B2B MarketingMike Beech: Maintaining Go-to-Market alignment as you pivotSummaryIn this conversation, Mike Beech discusses his role at Corsolens and the company's focus on Causal AI, which aims to make data science accessible to a broader audience. He highlights the evolution of AI in the market, the importance of aligning marketing strategies with sales, and the challenges of measuring success in a startup environment. Mike also shares insights on the recent pivot at Corsolens towards AI agents and the need for repeatability in AI solutions. The discussion concludes with quickfire questions that reveal personal insights and experiences in marketing and business.Takeaways2025-03-3140 min
Tech Startup StoriesFinding the Right Co-Founder and BalanceIn the latest episode of Tech Startup Stories, Natalie Binns spoke with Tom Rudnai, CEO and founder of Demand-Genius, to explore the realities of entrepreneurship beyond product development. Tom opens up on the challenges and advantages of neurodiversity, the importance of finding the right co-founder, and maintaining a sustainable work-life balance.2025-02-1235 min
The Content Cocktail HourWinning Strategies Across the Funnel with Tom Rudnai, Demand-Genius“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content to close gaps in the buyer journey. Tom also talks about the compelling shifts in...2024-11-1923 min
The Sales Syndicate Podcast44: The evolution of sales reps: From pitching to project management, with Tom Rudnai, Enterprise Account Executive @ ZuoraWelcome to our 44th episode of The Sales Syndicate Podcast.
Join host Jamie Pagan as he sits down with Tom Rudnai from Zuora to explore the transformation of sales representatives from traditional pitching to modern project management.
Discover the significant changes in buying processes: more careful and formal, involving C-suite approval and multiple stakeholders, leading to elongated procurement. Tom explains the need for specialization and redefining sales strategies to adapt to this new landscape.
Get practical tips for adapting to these changes and learn about cutting-edge tools and technologies that can empower sales reps.2023-08-2849 min
Fixed Ops RoundtableTed welcomes Tom Rudnai of Temecula Valley ToyotaTom Rudnai is the President of Temecula Valley Toyota. Tom discusses The Temecula Valley Way, hiring strategies, and the state of automotive. This episode originally aired at Fixed Ops Roundtable Fast and Furious in April 2021.2021-06-1919 min