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Showing episodes and shows of
Tom Ruwitch
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Business Growth Lab
Using Emotional Triggers To Create Magnetic Marketing with Tom Ruwitch
Ever wonder why some brands instantly grab attention and others barely get a glance? It’s not just about what they say, but how they make you feel.In this episode marketing expert Tom Ruwitch breaks down why facts alone won’t convert your audience and how emotion is the real driver behind buying decisions. If you’ve been stuck in the “info trap,” thinking that tips and knowledge are enough to attract clients, this conversation is your wake-up call.We dive into how storytelling and emotional triggers can transform your marketing from forgettable to magnetic...
2025-03-24
41 min
Garlic Marketing Show
Tom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing Subscribers
Email is NOT dead, most businesses just aren’t using it right.On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.What You’ll Learn:Why AI won’t replace great email marketingHow Tom scaled and sold his email service provider businessThe BS behind 80/20 value content and why daily emails workWhy most businesses strugg...
2025-03-19
45 min
The Story Power Marketing Show
How to Rebalance Your Brain to Be the Best You Can Be (with Liam Naden)
In this episode, host Tom Ruwitch interviews Liam Naden, a speaker, teacher, writer, and researcher who shares his transformative journey from millionaire to homeless and back to a thriving life. Liam reveals the secret to success lies not in traditional goal-setting but in 'letting yourself off the hook' and allowing your brain to guide you to the next step. He explains his four-part brain model, the significance of the creative brain, and how activating the right brain state can lead to a life without stress and full of fulfillment. Th...
2025-01-29
45 min
Million Dollar Relationships
How Storytelling Builds Million-Dollar Relationships with Tom Ruwitch
What makes meaningful relationships and captivating storytelling essential for transforming both your business and personal life? In this episode, Tom Ruwitch, the founder of StoryPower Marketing and Implementum, explores the transformative power of relationships and storytelling in business. Tom shares his journey from running a software company to founding two businesses focused on helping entrepreneurs create captivating content and overcome technological hurdles. Along the way, Tom reveals how his personal and professional relationships have shaped his life and business philosophy. [00:01 - 07:55] Building Bridges Through Relationships Tom reflects on the...
2025-01-24
34 min
The Story Power Marketing Show
Quiz Your Way to Business Growth (with Maxwell Nee)
In this episode of the Story Power Marketing Show, Tom Ruwitch discusses the advantages of quiz marketing with Maxwell Nee, Chief Revenue Officer of ScoreApp. With over 6,800 paying clients, ScoreApp helps businesses use quizzes to engage prospects, gather valuable data, and provide personalized, instant feedback. Maxwell shares strategic insights on deploying quizzes effectively across different business models and stages, illustrated with practical examples. The conversation covers the compelling nature of gamified quizzes, the importance of valuable lead magnets, and the framework of ScoreApp's platform, including AI-driven campaign creation and CRM integration....
2025-01-22
23 min
The Story Power Marketing Show
How to Build Million Dollar Relationships (with Kevin Thompson)
After selling $16.1 Million of his own products and services solely through strategic partnerships, Kevin Thompson intimately understands the value of right relationships.Hosting the Million Dollar Relationships podcast is the most rewarding thing he's done in his 28 years as an entrepreneur because it's exponentially expanded his ability to serve.Kevin facilitates strategic partnerships that have impacted millions of people’s lives and led to millions of dollars in revenue being created.In this episode, host Tom and Kevin discuss the importance of building right re...
2025-01-01
41 min
Marketing Panes
Tom Ruwitch with StoryUP Marketing
Guest Profile: Tom Ruwitch Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of StoryUp Marketing, an agency that helps businesses tune up their stories so prospects and customers tune in and act. Prior to establishing StoryUp, Tom founded MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals. MarketVolt was re...
2024-10-14
35 min
The Results-Driven Life by Design Podcast
I Simply Tell Stories - with Tom Ruwitch
In the latest episode of the Results-Driven Life by Design podcast, Tom Ruwitch shares his journey as a storyteller who built his career… and a thriving marketing agency…around the art of storytelling. Learn abouut his innovative approach to creating compelling marketing content and actionable insights that can transform your marketing strategy. Listen as Tom and Kia discuss... - The Power of Storytelling: Tom dives deep into why quality and connection in storytelling outweigh quantity. - Emotional Connection: Learn how to gather and leverage insights from your target market to unde...
2024-09-02
43 min
Nemean Pride: The Lion's Den
Ep. 017 - Tom Ruwitch - Content Marketing Pioneer
In today's episode, we sit down with Tom Ruwitch, the founder of Story Power Marketing. Story Power specializes in helping businesses tell their stories effectively to boost engagement and conversions. 📈✨ Tom is a master storyteller with a wealth of experience. We delve into his fascinating journey, from running a tech startup during the dotcom boom and bust, to launching and growing an email marketing company over 18 years before selling it.
2024-08-26
37 min
Net Profit Podcast- Accelerate Your Profits with Ryan Kimler
[Classic Rewind] Tom Ruwitch-Power Up your Marketing!
About Tom Ruwitch: Tom Ruwitch is the owner of Story Power Marketing and a seasoned marketing expert with over 20 years of experience. After successfully founding and selling MarketVolt, an email marketing software and services firm, Tom recognized the critical role of a powerful business story in achieving marketing success. With Story Power Marketing, Tom helps business owners transform their content from dull to captivating, enabling them to attract more customers and clients. By utilizing a unique and proven process, Tom and his team empower entrepreneurs to discover their business stories, strengthen their messages, and keep the power running. With...
2024-08-21
38 min
Conversational Selling
Tom Ruwitch: From Boring to Brilliant: The Power of Storytelling
About Tom Ruwitch: Tom Ruwitch is the Founder of Story Power Marketing, where he helps clients discover the building blocks for prospect-focused stories. In 2001, Tom founded the email marketing software and services company MarketVolt — before most business people had even heard of email marketing. He helps execute marketing campaigns to engage with prospects, convert sales, and maximize customer relationships. He sold MarketVolt in 2019 and founded Story Power Marketing. Today, coaches, authors, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and...
2024-04-02
23 min
Experts Speak
Marketing Automation Made Easy with Tom Ruwitch
Tom Ruwitch built an email service provider back in the day, then sold it and created Story Power Marketing where he helps business owners tell compelling stories that convert clients. Now Tom has added Implementum. This is a technology software that takes all of the headaches out of actually implementing all of your ideas and strategies. Whether you need a simple email campaign, webinar, funnel, website, lead generation, magnet, or a host of other marketing assets, Tom Ruwitch and Implementum can do it for you. Listen to this engaging interview and then reach out to Tom to see how...
2023-11-17
32 min
Famous Interviews with Joe Dimino
Consultant, Content-Marketing Expert & Founder Tom Ruwitch
Welcome to a new edition of the Famous Interviews with Joe Dimino series .. On this episode, we talk with Consultant, Content-Marketing Expert & Founder Tom Ruwitch .. He is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from...
2023-10-21
20 min
Author to Authority
Ep 422 - How To Create Content That Converts Prospects Into Clients With Tom Ruwitch
Tom Ruwitch is a highly respected consultant and content marketing expert with over two decades of experience in email marketing. As the founder of Story Power Marketing and Marketvault, he has transformed countless content from dull to captivating, emphasizing the importance of storytelling in marketing. Ruwitch's perspective on effective email campaigns and content marketing strategies is that simply providing valuable information is not enough. He believes in the power of combining information with engaging storytelling to attract potential clients. He also stresses the importance of engaging prospects once they show interest, rather than solely focusing on acquiring leads. According to...
2023-10-06
37 min
The Influential Nonprofit
Tom Ruwitch: No More Boring Stories
Tom Ruwitch is the Founder and President of Story Power Marketing. He helps clients transform content from ignored to adored, turn marketing from frustrating to fun, and convert results from subpar to superb. Tom is a master storyteller and helps coaches, consultants, and thought leaders power up their stories so they can captivate prospects and inspire them to buy. Key Takeaways:Email marketing has stayed relevant even throughout the emergence of many new social media networks. Young people may not spend as much time on email, but one day, they will have to use i...
2023-08-17
46 min
More Perfect Marketing
Relatable Storytelling & Emotional Connections Through Email (with Tom Ruwitch)
[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish. [00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' attention. Learn the art of incorporating relevant storytelling into your marketing and content strategies. Get ready to captivate your audience right from the beginning. [00:07:49] Journey into the realm of expert marketers and explore the power...
2023-07-24
35 min
6-Figure Coaches with Luke Charlton
#24 - Email Story Selling with Tom Ruwitch
Imagine having a client-getting strategy that you knew with 100% certainty would work for the next 10 years. Even the next 20-30 years. If there was such a strategy… Would you want to hear about it? I know I would. Especially in today’s fast-paced world in which a new type of funnel pops up weekly. Having a strategy to rely on for 10+ years to bring in clients can make a big...
2023-07-11
43 min
Net Profit Podcast- Accelerate Your Profits with Ryan Kimler
Tom Ruwitch: Power Up your Marketing!
About Tom Ruwitch: Tom Ruwitch is the owner of Story Power Marketing and a seasoned marketing expert with over 20 years of experience. After successfully founding and selling MarketVolt, an email marketing software and services firm, Tom recognized the critical role of a powerful business story in achieving marketing success. With Story Power Marketing, Tom helps business owners transform their content from dull to captivating, enabling them to attract more customers and clients. By utilizing a unique and proven process, Tom and his team empower entrepreneurs to discover their business stories, strengthen their messages, and keep the power running. With...
2023-05-24
38 min
Build Your Team
Tom Ruwitch’s Hiring Evolution: How to Find the Right People for Your Business
Meet Tom Ruwitch of Story Power Marketing, who went through a challenging process when it came to hiring the right people. He learned the importance of defining needs when networking with others and brought in outside help to improve his hiring process.In this video, Tom shares his experiences and the steps he took to refine his hiring process, from bringing in experts to relying on direct referrals. He emphasizes the importance of networking with people who understand the value of 360-degree relationships, and defining your needs to make fruitful connections.Chapters: 00:00 Intro00:53 What...
2023-04-23
39 min
The Empowering Process Podcast With Gail Kraft
Becoming The Phoenix with guest, Tom Ruwitch
Episode 122 Dot Com to Dot Gone… You’re on the cutting edge of technology, you’ve built an amazing business, it’s trending perfectly, and then… The Dot Bomb happens. What happens when investor income dries up, your clients can no longer get served, your employees let go, and those that trusted you are left with no results? Tom Ruwitch shares his approach to picking himself up and taking his lessons forward to create another leading-edge company for its time. He learned to get beyond his self-talk stories of...
2023-03-29
49 min
Catalytic Leadership
How To Stand Out In This AI-powered World By Creating Human, Story-powered Content, with Tom Ruwitch
Send us a textWhat's the most important skill/quality you need to be an effective business storyteller? How do you overcome writer's block? How do you come up with content ideas? This week on the podcast, William interviews Tom Ruwitch, a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their sto...
2023-03-20
43 min
How to Rock the Stage Show with Rich "Trigger" Bontrager
Why Storytellers Sell More and Have Fun Doing It with Tom Ruwitch
How to Rock the Stage Show - Tom Ruwitch Why Storytellers Sell More and Have Fun Doing It with Tom Ruwitch Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 Tom Ruwitch used to believe that marketing and sales were a numbers game. Knock on enough doors and make enough cold calls, and prospects and sales would come. All that got him was sore knuckles and a raw throat.
2023-02-13
31 min
How to Rock the Stage Show with Rich "Trigger" Bontrager
Why Storytellers Sell More and Have Fun Doing It with Tom Ruwitch
How to Rock the Stage Show - Tom Ruwitch Why Storytellers Sell More and Have Fun Doing It with Tom Ruwitch Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 Tom Ruwitch used to believe that marketing and sales were a numbers game. Knock on enough doors and make enough cold calls, and prospects and sales would come. All that got him was sore knuckles and a raw throat.
2023-02-13
31 min
The Story Power Marketing Show
How to Achieve Business Success Without Getting in Your Own Way
Athin Cassiotis is a Business Growth Strategist, International Speaker, Coach, Mentor, Consultant, Investor, and Podcast Host. He helps service-based business owners grow and scale to create freedom and choice in their life. Athin hosts The Business Growth Show, where he interviews successful entrepreneurs and celebrities including Jay Abraham, Bruce Buffer, Jillian Michaels, JT Foxx, Kerwin Rae, and George Koukis. He’s spoken on stage in front of 2,500 people alongside gold medallists Steven Bradbury & Bruny Surin, Stedman Graham (Oprah’s partner), and JT Foxx. He has personally worked with many of Australia’s biggest brands including Target, Kmart, Westfield, Coles, and th...
2023-02-01
44 min
The Business Growth Show with Athin Cassiotis
EP137 - Story Marketing with Tom Ruwitch
Story Marketing with Tom Ruwitch, who is a Consultant, Content-Marketing Expert, and the Founder of Story Power Marketing. He is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire him to transform their content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable! We talk about how to deliver our hero journey, the most important skills to be a powerful storyteller, how to overcome writer's block, how to c...
2023-01-31
44 min
YOU DON'T KNOW WHAT YOU DON'T KNOW
Interview with Tom Ruwitch, Founder of Story Power Marketing
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
2023-01-29
52 min
The Story Power Marketing Show
Rock the Stage to Skyrocket Your Authority and Success
Rich “Trigger” Bontrager is the creator and host of “How To Rock the Stage Show,” airing live each Wednesday night. Rich hosts the National Speakers Association (NSA) podcaster, author forums, and the new NSA LIVE show Behind the Stage. Entrepreneurs, executives, and speakers hire Rich to unleash their brand authority by learning media-savvy skills that help them shine on camera and stage.Rich has worked with top speakers, leaders, and authors like Denis Waitley, Sandra Dee Robinson, Chris Westfall, Jeffrey Hayzlett, Deanna Singh, and others!Rich’s passion comes from his 30 years as a professio...
2023-01-11
36 min
The Story Power Marketing Show
How to Promote Your Business with Virtual Events
Steve Eriksen is the founder of Event Raptor, a platform designed to help you manage virtual events. A tech integration specialist and automations nerd, he was responsible as the Chief Technology Officer for Mary Morrissey, an 8-figure life coach certification organization, for all the tech that went into their events with thousands of attendees. When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event. So he took his technical background in the events space, along with his real-world experience as an event host, and...
2023-01-04
40 min
The Story Power Marketing Show
How to Overcome the Fear of Marketing Yourself
Nina Cooke helps 6 and 7 figure service-based Experts to create an unstoppable mindset so they can build authority and boost their profit.Nina has worked with 100s of established entrepreneurs, helping them to increase their income by up to 800%.She is the co-author of Renegade Mindset: A Financial Advisor’s Guide to a Peak Performance Mindset.The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors.She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.DISCUSSED IN THIS EPISODE:~ H...
2022-12-28
39 min
The Guy Who Knows A Guy Podcast
Tom Ruwitch: Story Power Marketing
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable....
2022-12-23
54 min
The Story Power Marketing Show
How to Tame the Tech Monster to Grow Your Business
Anke Hermann is an online tech expert, coach and author of Taming the Tech Monster.She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a creative process, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.She now uses everything she's learned about tech, teaching and business to help mission-driven coaches create, sell and deliver impactful online programs without tech headaches so...
2022-12-21
32 min
The Story Power Marketing Show
How to Gain the Clarity and Focus to Create Meaningful Change
Terry is an Executive, Business and Career Coach. She has been coaching for over 19 years, after many years in both corporate and entrepreneurial roles. She brings an impressive breadth and depth of knowledge to her coaching and specializes in global business relations, which is critical to her work with international clients.As an executive and business coach, Terry helps her clients maximize their talents and achieve their full potential. She employs a two-step process: having the client clarify their goals and then developing a focused strategic plan.DISCUSSED IN THIS EPISODE: ~ How to c...
2022-12-14
32 min
The Story Power Marketing Show
How to Author Great Content – Even if You’re Not a Great Writer.
Matthew Harms is a New York Ghostwriter and Author Coach. He is the author of Grow Up: No, Really and Employed: A Career Readiness Manual, books designed to help people enrich their lives through basic life skills and career readiness training. When he’s not focused on helping others, Matthew's other passions are writing works of fiction, both novels and screenplays, and spending time with his children.As a lifelong writer, Matthew has learned from, and adapted, his various experiences in fields such as Finance, Project Management, and Real Estate to help those with th...
2022-12-07
31 min
The Story Power Marketing Show
Social Marketing Secrets to Drive More Traffic and Sales
Dan Shinder is a social marketing expert who reached more than 120 Million people in 2021 – 100% organically, with no paid ads, boosted posts, or SEO.Through Drum Talk TV and other brands, Dan has built a following of more than 1 million active followers – and adds 4,500 a week from 130 countries. He draws from his experience and success to teach others how to grow brand awareness, increase engagement, and drive more sales.What Dan teaches can work for virtually any business in any industry, from a local model to global! Dan also has a "Done-For-You" service as well.DI...
2022-11-30
45 min
The Story Power Marketing Show
How to Access Self-Awareness, Focus, and Emotional Balance for Healthier and Happier Living
Gail Kraft is a motivational speaker, podcaster, and author of The Empowering Process and Empowerment Master. She runs retreats and seminars offering various approaches for gaining higher self-awareness, creating smarter goals, and lowering stress right now.DISCUSSED IN THIS EPISODE~ Tapping into flow, creativity, and mindset~ How to step away from the mundane step-by-step you hear about what you should do~ Real, consistent, repeatable habits that actually encourage flow~ Understanding the value of getting into flow and taking action~ Stepping beyond the conventional and understanding what it...
2022-11-23
38 min
The Story Power Marketing Show
How to Stand Out as an Authority in a Crowded Marketplace
Michelle Prince is a chief difference maker, best-selling author, motivational speaker, publishing expert, leadership coach, and CEO/Founder of Performance Publishing Group, a partner publishing company dedicated to making a difference, one story at a time. She’s helped thousands tell their stories and founded the “Book Bound Workshop”. Michelle has published many successful books of her own, including her best-selling Winning In Life Now and her latest The Power of Authority. She is known as "America’s Productivity Coach", is a certified Human Behavior Consultant, and dedicates herself to helping leaders impact the world using the strengths and talents...
2022-11-16
38 min
Access To Anyone with Michael Roderick
The Secret to Inspiring Content With Tom Ruwitch
Tom Ruwitch is the Founder of Story Power Marketing, where he helps clients discover the building blocks for prospect-focused stories. He has spent the last 20 years running MarketVolt, an email marketing firm he founded in 2001. He helps execute marketing campaigns to engage with prospects, convert sales, and maximize customer relationships. Tom is the Founder, Host, Booking Agent, Producer, and Chief Furniture Mover for (ware)House Concerts, a St. Louis, Missouri, concert venue that brings storytelling to life through music. He was the Vice President and Chief Content Creator for SportsHuddle.com, Youth Editor for St. Louis Post-Dispatch, Education Reporter...
2022-11-10
37 min
The Story Power Marketing Show
How to Profit with Print and Not Look Stupid Doing It
Kia is CEO and founder of Zine, a successful brand marketing agency just outside of Washington D.C. that helps attorneys, entrepreneurs, and professionals convert leads into raving fans using high-touch, direct response print marketing.Her clients include high-achieving marketers and entrepreneurs such as Dan Kennedy, Ben Glass, Kim Walsh Phillips, Ben Settle, and more.From concept to design to implementation, Zine specializes in using newsletters, books, magazines, postcards, and shock and awe packages to create, package, and present a marketing message that gets results. Her agency still believes in the power of direct mail...
2022-11-09
43 min
The Story Power Marketing Show
How to Build Healthy Teams and Healthy Bottom Lines
Jeanet Wade’s focus is always on building healthy teams and healthy bottom lines. Jeanet was the first Expert EOS Implementer™ in the St. Louis region. She facilitates, teaches, and coaches the Entrepreneurial Operating System® (EOS®) to leadership teams at privately-held companies.She has developed a reputation for helping clients get Traction® on their Vision by leveraging her experience in marketing, innovation, and management. Because of her passion for people and insights into the basic human needs that must be met in order to fully actualize the potential of a team, she quickly became known as the go-to resource for how...
2022-11-02
41 min
The Story Power Marketing Show
How to Eliminate Friction for Buyers and Customers So You Can Sell More
Dean Isaacs spends most of my time working with B2B businesses, consultants and experts, who hire him to help them achieve their business growth dreams by creating predictable, sustainable revenue.Dean’s approach is simple: Identify and eliminate the friction we unintentionally create in our marketing and sales. By eliminating the Friction Effect, we can generate better quality leads, shorten the sales process and close high-ticket deals with our ideal clients.Buyers have changed the way they find, evaluate and buy business services, unfortunately many B2B businesses haven’t effectively changed the way they...
2022-10-26
44 min
The Story Power Marketing Show
Priceless Business-Building Gems from the Queen's Crown
Lynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales teams, because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits. So, she helps transform thinking to the client’s perspective, end sales chaos with a robust strategic plan to harvest the hidden profits. Bottomline, Lynn will ignite your sales and unleash lasting profits.Lynn is the Founder and CEO of Petite2Queen, Host of “Get More Clients” on the Win Win Women Network, and host of the top podcast, “Claim Your Car...
2022-10-19
39 min
The Story Power Marketing Show
How to Be Creative -- Even if You Don't Think You Have It In You
Stever Robbins has been an executive coach, entrepreneur, and co-designer of the Harvard MBA program. His iTunes business podcast The Get-it-Done Guy was a top-10 podcast for much of its 2007-2020 run. He has written three books, and co-written a musical about personal productivity. Stever holds degrees from MIT, Harvard Business School, and is a Master Trainer Elite of Neuro-linguistic Programming.DISCUSSED DURING THIS EPISODE: ~ How to create a flood of creative content – even if you’re not a “creative unicorn.” ~ Why people lose the creative spark (and how to avoid that fate).~ How to summon t...
2022-10-12
1h 00
The Story Power Marketing Show
How to Create Interactive Experiences that Delight and Sell
RJ Redden is the founder and human-in-charge at Black Belt Bots.Coaches hire RJ to skyrocket their engagement, because their events, communities and courses are either dead (or full of zombies).RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.DISCUSSED IN THIS EPISODE::: How to create automated, interactive experiences that delight prospects and don’t feel inauthentic and robotic. :: Why it’s critical that your prospects feel “seen and heard” when they visit your site – and how to make that...
2022-10-05
43 min
Natural Born Coaches
Tom Ruwitch: Why Storytellers Sell More and Have More Fun Doing It
Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated. Today’s special guest is Tom Ruwitch, and he teaches how to fire up prospects and inspire them to hire you with story-powered content, that’s simple to create! To hear more about why storytellers sell more and have more fun doing it, register for Tom’s free training! It’s happening on Tuesday, October 11th at 12 pm EST, and you can grab your spot now at h...
2022-10-03
27 min
How To Become More
Francois Lupien with guest, Tom Ruwitch
Francois Lupien with with guest, Tom Ruwitch
2022-09-28
31 min
The Story Power Marketing Show
You Need to Tell the Right Story to Lead Your Followers Into Battle
Mick Spiers is the CEO and Founder of The Leadership Project; the host of The Leadership Project podcast; a keynote speaker; and the bestselling author of the book "You're a Leader, Now What?"His mission is to empower leaders with the knowledge and skills they need to create amazing teams and amazing workspaces so that people fall in love with their jobs again.DISCUSSED IN THIS EPISODE:Many are told that they need to be a great storyteller to be a great presenter, but powerful storytelling is also an invaluable tool for leaders.
2022-09-28
43 min
Web3 CMO Stories
S1 E39 How to Turn your Content from Boring to Brilliant – with Tom Ruwitch
Send us a textToday's guest is Tom Ruwitch. He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from...
2022-09-21
33 min
The Story Power Marketing Show
How to Get Prospects to See and Choose You
Name: TONYA EBERHART & MICHAEL CARREmail: lesli@brandfacestar.comPhone: (614) 746-7151Website: https://brandfacestar.com/Tonya Eberhart and Michael Carr are passionate about unveiling inner stars. Their mantra is "People don't do business with a logo. They do business with a person."They say: "Great branding doesn't just change the way others see you. It changes the way you see yourself."Tonya and Michael are international bestselling authors, coaches, speakers, hosts of the Be Bold Branding Podcast, and partners in BrandFace.They have helped and...
2022-09-21
40 min
The Story Power Marketing Show
How to Treat Disruptions as Speed Bumps, Not Roadblocks
Tony Martignetti is a trusted advisor, coach, experience creator, author, podcast host, and speaker. who brings together over 25 years of business and management experience, formal training, and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential.He loves guiding people to find clarity in their lives so they are energized, fully present, and unstoppable.When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live inspired lives.
2022-09-14
35 min
The Story Power Marketing Show
Marketing Works Better When You Have a Plan
Nancee Johnson is a Digital marketing strategist, business consultant, and trusted advisor to business owners, CEOs, and marketing executives of Small and Medium-Sized Businesses.With over 20 years in the tech industry and 10 years in strategic planning, Nancee joined WSI as a digital marketing strategist and independent agency owner in 2020.She is passionate about showing business owners, CEOs, and marketing executives how to leverage the power of the internet, and helping businesses of all sizes make smart choices with their marketing budgets through coaching, strategic planning, and implementation.You can also find Nancee's podcast...
2022-09-07
32 min
The Story Power Marketing Show
How to Find and Deliver Impactful Stories - Genius NOT Required
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate comm...
2022-08-31
48 min
The Story Power Marketing Show
How to Automate Your Business without Being a Soulless Robot
Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Through her company Awareness Strategies, Michelle helps clients automate their business the right way. Awareness Strategies offers Infusionsoft Done-For-You Marketing services and strategic consulting – to maximize efficiency while building human connections.Michelle says, “Automating doesn’t have to be scary or impersonal.”“In fact,” she says. “It can create more of a connection if done right. And, it can free up time for you to go build your businesses, make more money and improve your life.”I know that’s true because it’...
2022-08-24
47 min
The Story Power Marketing Show
How to Build Value in Your Business So You Can Reap the Rewards and Cash In If You Sell
Regina Bergman is an International Best-Selling Author, Speaker, Profit Acceleration and Exit Strategy Specialist. She’s the CEO of Bridgeport Strategy, host of Pursuing Profit with Principles podcast and e360TV show, co-host of LinkedIn Live Collaboration Conversations, and founder of Business Super Heroes Mastermind group.She transforms businesses, both online and offline, while helping entrepreneurs realize their vision of impacting lives and changing the world.Her signature program, Go Beyond 7 Figures helps business owners create 6 to 7 figures and above in net profit!Regina understands the challenges faced by small business owners. After bu...
2022-08-17
41 min
The Story Power Marketing Show
How Action, Courage and Breaking the Code Fuel Business Success
Rusty Gaillard understands the difference between BUSY and PRODUCTIVE.He’s the former Worldwide Director of Finance at Apple who followed a traditional corporate path to success - from GE under Jack Welch, an MBA at Stanford, to 13 years at Apple.He left the corporate world in 2019 when his external success no longer felt like personal success.Rusty now works as an executive coach for tech leaders who want more success without sacrifice.Rusty is a sought-after speaker and author of the best selling book “Breaking the Code.”He lives...
2022-08-10
34 min
The Story Power Marketing Show
The Business-Building Power of Intentional Encouragement
Brian Sexton, is all about relationship building and all about what he calls “Intentional encouragement.”Brian is a seasoned specialist in Sales, Sales Management, Territory Building and Customer Engagement.He has more than 27 year’s experience across four different industries.In his career, Brian has won numerous and has been nominated for Sales awards for Overall Territory Growth, Gross Profit achievement, Largest Customer gained and has set Sales records in his previous companies still unmatched.Brian has built and managed Sales Territories from $2 to $25 Million in Annual Revenue and is recognized as a P...
2022-08-03
56 min
The Story Power Marketing Show
How to Maximize Your Referability So You Can Sell More While Pitching Less
Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles.Michael speaks and consults on how individuals and companies can create Referable Brands for themselves so they can be top of mind for partnership, media opportunities, and more.Michael's unique methodology comes from his...
2022-07-27
36 min
Biz Coach & Coffee
E33 - Tom Ruwitch
Tom shared with us how storytelling is powerful in getting your marketing efforts noticed. We also covered email and social media marketing. Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So, Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Gift: https://storypowermarketing.com/steve w...
2022-07-26
29 min
The Story Power Marketing Show
How to Overcome Overwhelm by Not Flying Alone
Biz Coach Steve Feld is a certified business coach, author, podcast host, professional speaker, mastermind facilitator, and coffee enthusiast.He is passionate about helping small business owners and entrepreneurs achieve massive revenue and profitability growth by utilizing simple proven strategies and tactics to build a long-term sustainable business.Steve takes the overwhelm out of business.He has owned, and operated seven lucrative businesses while providing change management and process improvement for other businesses.He has worked with three Fortune 500 companies.And he has written seven books about business for...
2022-07-20
32 min
Smashing the Plateau
How to Transform Content from Boring to Brilliant Featuring Tom Ruwitch
Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck.In today’s episode of Smashing the Plateau, you will learn how to transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.Tom and I discuss:Why he started Story Power Marketing [03:04]Why he decided to focus on expert-based busines...
2022-07-18
27 min
Marketing Mambo
Take Your Message from "Blah Blah Blah" to Brilliant with Storytelling Expert Tom Ruwitch
Tom Ruwitch is founder and CSO (Chief Story Officer) of Story Power Marketing. Coaches, consultants and other experts hire me to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. He helps transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Bottom line, every business must stand out to captivate prospects and inspire them to buy– without pitching and prodding and that's what creative, story-powered content does. Through one-on...
2022-07-18
44 min
The Story Power Marketing Show
Why Value Proposition and Process are Keys to Sales Success
Rob Bedell has over 30 years of sales experience and 28 business leadership. He has successfully built and restructured many departments and businesses. Rob has worked across many industries including media, manufacturing and SaaS. Over the last decade, he has been a fractional VP of Sales and also business advisor and coach.In this episode, Tom and Rob discuss…> How to make sure you are using the right value proposition – that positions your business from the prospect’s perspective.> Why every business should have a sales process.> Why the word “sales” makes so many cring...
2022-07-13
34 min
The Story Power Marketing Show
How to Enjoy Work More and Gripe Less
Terry Boyle McDougall is an Executive & Career Coach and CEO of Terry B. McDougall Coaching.She helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers.Before becoming a coach, Terry was a long-time corporate marketing executive where she led teams, developed strategies and advised senior leaders to drive business results.She is the author of “Winning the Game of Work: Career Happiness and Success on Your Own Terms.” She is also the host of the Marketing Mambo podcast.
2022-07-06
39 min
The Story Power Marketing Show
How to See the Big Picture So You and Your Business Can Thrive
Chris Michel helps business owners develop the perspective, systems, and culture they need to see the big picture and ultimately to grow sales and prosper. Chris is the author of the book “The Red Chair Experience” And he's the founder of Coach Chris Consulting – a sales and business consultancy for the home services industry. Chris has over 30 years of sales and management experience. And he helps small to medium-sized businesses increase sales by creating processes, metrics, and key performance indicators. In this episode, Tom and Chris discuss: > The difference between vanity metrics and data that truly measure the health of you...
2022-06-29
31 min
Brain Health - Unchaining Your Pain
Story Power Marketing with Tom Ruwitch
Tom Ruwitch joins Dr. Ruth Allan on the 38th Episode of Brain Health: Unchaining Your Pain and 18th episode in series 2. Coaches, consultants and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck, so Tom helps transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.In this Episode, Tom discusses the importance of mindset in the context of marketing, including the importance of equipping ourselves with...
2022-06-27
1h 03
Hangout with Sujata
Tom Ruwitch
Tom Ruwitch is invited on today's episode of Hangout with Sujata to share some of his musical inspiration in a breezy conversation with Sujata. Tom is the founder and CEO of Story Power Marketing. Coaches, consultants and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Bottom line, with great content, you can stand out abov...
2022-06-22
1h 35
The Story Power Marketing Show
How to Build Value in the Mind of Your Buyers
Patty Block teaches women business owners who are experts in their fields how to turn up their power to price, sell and run their business on their own terms.This means fine-tuning their operations and scaling their revenue for strategic growth.As their trusted advisor, she brings a unique perspective, having experienced and solved many of the same complex issues women face, as leaders, moms, daughters and sisters.Forming a partnership of unbiased accountability, she helps women position their companies--financially, operationally, technologically--for game-changing results.Patty raised three fantastic kids, all of...
2022-06-15
38 min
The Story Power Marketing Show
Why Embracing Brain Health Can Transform Your Business and Your Life
Industry and family leaders hire Dr Ruth Allan to win back their energy and time doing what they love by boosting their brain power and performance because most are chained to their past, don’t use the right tools and techniques and have never measured and optimised their unique brainDr Ruth is an Amen Clinics Certified Brain Health Professional, High Performance Coach and Havening Practitioner and host of the show and podcast 'Brain Health - Unchaining Your Pain.' In her spare time she is a Reservist British Army Officer, loves the outdoors, skiing, mountaineering and cy...
2022-06-01
48 min
The Story Power Marketing Show
How to Succeed as a Coach or a Consultant with More Confidence and Less Overwhelm
After 28 years as a highly skilled employee, David Shriner-Cahn was told that his job was over. In spite of the immediate trauma and fear, he knew that as his next step, he’d rather work for himself and have more control over his destiny. That was in 2006.Today, David is a thriving community builder, podcaster and speaker. David helps high-achieving professionals build their consulting or coaching business, following a late-career job loss, so they can do what they love and get paid what they’re worth.The Smashing the Plateau: https://SmashingThePlateau.comWebsite: https://SmashingThePlateau.com
2022-05-18
42 min
The Story Power Marketing Show
How to Nurture Lasting Love with Your Spouse and Your Clients
In this episode Tom and his guests – John David Mann and Ana Gabriel Mann – discuss their new book “The Go-Giver Marriage.”Discussion topics include:>> How to shift the tone of your relationship and build a foundation for lasting love.>> The habits of behavior that destroy a marriage, and how to change them.>> Why marriage can be such a challenge -- and why it is such a powerful opportunity.>> How all of the above applies not just to your relationship with your spouse, but also your relationship with clients and prospect...
2022-05-04
1h 17
The Story Power Marketing Show
How to Build a Community of Engaged Followers Before You Pitch ‘Em
Robbie Samuels is all about building a community of engaged prospects, establishing relationships with followers who will choose to do business with you rather than acquiesce to your hard-charing pitches. Robbie is a multi-passionate entrepreneur or what some would call a “multi-hyphenate.” In his case, this means he's a professional speaker – business growth strategy coach – virtual event design consultant – executive Zoom producer – emcee – podcast host – author – virtual presentation skills trainer, and I'm likely leaving something out… He has been recognized as a “networking expert” by Harvard Business Review, Forbes, and Inc, and as an “industry expert in the field of digital event...
2022-04-22
47 min
The Story Power Marketing Show
How to Become Superbold and Reap the Benefits
Fred Joyal is #1 Amazon Bestselling author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country:1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University, and had a successful career at one of the top advertising firms in Los Angeles; for which, as the company’s CEO, he has written over 200 television and radio commercials, written two books on marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials. Fred’s go...
2022-04-06
43 min
The Story Power Marketing Show
How to Escape Procrastination Prison and Maximize Productivity
Les Watson has a passion for, and expertise in, time management and productivity which has earned him the nickname ‘The Time Lord’. He has worked extensively throughout Australia and South-East Asia delivering dynamic training programs to major corporations, small businesses and individuals. Les’s knowledge and skill comes from over 30 years of experience as a trainer, speaker and facilitator in self- management, motivation and communication. Website: https://www.getmoretime.com.au His book is available on his website at https://www.getmoretime.com.au/store Facebook: https://www.fa...
2022-03-23
43 min
The Story Power Marketing Show
How to Nurture Healthy, Business-Buildings Sales Habits
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its...
2022-03-16
45 min
The Story Power Marketing Show
How to Make Your Business Grow – Without Being a Braggy, Bigshot, Bro
You can attract new clients and build your business without tricks and without being a braggy bigshot.Provide real value — by creating relevant, informative, entertaining content and building meaningful human relationships with your ideal prospects.My guest today is all about that.And like me, she’s not very fond of braggy, bigshot marketers. She calls them “bro marketers.”Cat is the ultimate un-BRO.Known as The LEAD Boss, Cat Stancik supports Time Crunched Expert Service Providers to create a process to predictably fill their pipeline, free up their time, an...
2022-03-08
46 min
The Story Power Marketing Show
How to Humanize Your Business Story and Why It Matters
Donna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. She has launched more than 500 companies taking them from stealth to market leaders since forming her agency in 2002. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna excels in the realm of storytelling, and uses those skills to propel new companies into the mainstream.Tom and Donna discuss:How to humanize your tech story and why it’s importantThe di...
2022-02-23
48 min
The Story Power Marketing Show
How to Build Meaningful Connections, One Conversation at a Time
Maxine is an investment banker, turned economist, turned CEO of Pick My Brain.Maxine is on a mission to help facilitate 1 million conversations between the world's people and in doing so unlock $10M worth of creative commerce.In this episode, Tom and Maxine discuss the power and value of conversations and how Pick My Brain helps make them happen.They discuss how:Everyone has knowledge to share.Everyone struggles with putting boundaries and prices on their time, knowledge and experience.Everyone needs to increase their global perspective and expand their network.You...
2022-02-17
51 min
The Story Power Marketing Show
How Visual Thinking Makes You A Better Marketer and Leader
Todd Cherches is the CEO and co-founder of BigBlueGumball, an innovative New York City-based leadership development and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches, and is a Founding Partner of the Global Institute For Thought Leadership (“GIFT”). Todd was just recently nominated by Thinkers50 as a finalist for their 2021 "Distinguished Achievement Award" for Leadership, and he is ranked number 37 on the 2021 Thinkers360 list of the “Top 50 Global Thought Leaders and Influencers in the field of Management. Todd is a three-time award-winning Adjunct Professor of leadership at NYU, as well as a Lecturer on leadership...
2022-02-09
39 min
The Story Power Marketing Show
Marketing Lessons from a Master Copywriter
Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the firs...
2022-02-02
49 min
The Story Power Marketing Show
How to Find Your Voice to Become a Fearless Speaker
Dr. Doreen Downing is a Psychologist and Confidence Coach who specializes in the treatment of public speaking anxiety. She also hosts the Find Your Voice, Change Your Life Podcast.Doreen once suffered from extreme stage fright. In conquering it, she discovered being connected to your authentic self is the key to relaxed and confident speaking.In addition to coaching and online courses, she is author of Essential Speaking: The 7-Step Guide to Finding Your Real Voice, a book that teaches you how to transform your anxiety with presence and connection.In this episode...
2022-01-26
37 min
The Story Power Marketing Show
How to Stand Out from the Crowd on LinkedIn and Beyond
Jon Keel is a results-oriented Business Advisor, who has been helping businesses and their leaders stand out and thrive for nearly 25 years.He is the CEO and founder of Improved Results, LLC, which helps small business people increase revenue and gain the freedom they want by using proven, automated systems.He co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce. He also founded Improved Together, LLC , a LinkedIn SaaS business in June, 2020.He frequently speaks to audiences about performance-based marketing for online and offline businesses. He has written...
2022-01-19
44 min
The Story Power Marketing Show
The Business-Building Power of Human Connections
Jürgen Strauss is a great marketer who’s on a mission to make marketing human again.He’s my guest because we see eye-to-eye.He comes to us today from the south coast of Australia – near Melbourne.Jürgen is the founder of InnovaBIZ, host of the InnovaBUZZ Podcast and the Tales of Marketing Transformation Show.He is a podcasting machine. On the day we’re recording this in December 2021, Jurgen has released 482 episodes of the InnovaBuzz Podcast.Jurgen holds meaningful conversations with hundreds of outstanding entrepreneurs from all around...
2022-01-12
52 min
The Story Power Marketing Show
How to Reframe Your Story So you Can Earn What You Deserve
Susan Trivers helps business leaders earn more while working less – by reinventing how the price their services. Susan Trivers has designed a modern value based pricing method that works for EVERY services firm.In this episode, she and Tom discuss how to achieve greater profitability and serve your clients better – by switching from time-based to value-based pricing. They discuss: the difference between time- and value-based pricing (VBP), how VBP enhances ALL aspects of your company, and how VBP enables leaders to spend more time serving clients and less time navigating the marketing maze.FU...
2022-01-05
50 min
Innova.buzz
Tom Ruwitch, How to Craft Captivating Stories That Inspire Customers to Buy - InnovaBuzz 483
In this episode, I’m really excited to have as my guest, Tom Ruwitch, an experienced direct response marketer, communications strategist, copywriter and web developer. He is especially adept at helping businesses discover their core stories and coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.Tom helps coaches, consultants, and other business leaders harness the power of storytelling to captivate prospects and inspire them to buy. He is the CEO of Story Power Marketing, the agency he founded in January 2020 and is th...
2021-12-20
1h 14
The Story Power Marketing Show
How to Master the Secret Art of Subtle Selling
Aleasha Bahr is a custom sales & marketing strategist known for showing solopreneurs the Secret Art of Subtle Selling.She personally sold over $50 million in services. In the process she created a proven sales approach she can customize to solopreneurs strengths that allows them to close 80 percent of their leads, without pain, pitching or pretending to be someone else. In this episode, Tom and Aleasha discuss the pre-call process that makes prospects more likely to say yes, how to overcome objections without coming off defensive or aggressive, and follow up that wins business. FU...
2021-12-16
39 min
The Story Power Marketing Show
Why Project Managers Make Great Storytellers with Jack Turk
OVERVIEWJack Turk is an A-List copywriter who was the "man behind the curtain" for Dan Kennedy's NO BS Inner Circle and many other prominent marketing experts. He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including denists, attorneys, physicians, and even magicians. Before become one of the world's greatest copywriters, he worked as a project manager and game designer for Microsoft. In this episode, he and Tom discouss how the lessons and systems he applied as a project...
2021-11-18
57 min
The Story Power Marketing Show
How a Storytelling Joy-Bringer Attracts Clients
Neal Albritton is Lead Advisor and Joy-Bringer at Albritton Financial Services... and he is a great story-powered marketer. In this episode, we discuss why it's so important to build meaningful relationships with prospects and clients. FULL EPISODE VIDEOhttps://vimeo.com/628674411?share=copyConnect with Neal: Web: https://albrittonfs.comLinkedIn: https://linkedin.com/in/nealmalbritton/YouTube Video: https://youtu.be/-STJz6lcIOk
2021-10-07
40 min
The Story Power Marketing Show
Chris Hobler - The Angel on My Shoulder
This is the story of Chris Hobler -- my friend who wrote and performed the music you hear at the beginning and end of each episode. This is both a sad and inspiring story. Chris died of ALS in 2005. But he's still here, an angel on my shoulder, inspiring me every day. In this special episode, I tell his story which I hope inspires you too...The Foundation the Chris and His Family Established:Hope Happens for Neurological DisordersHopeHappens.org
2021-09-29
19 min
The Story Power Marketing Show
How I Found a Kick-Ass Story in an Australian Toilet
This episode is for you if you ever sit in front of your computer screen, hoping to write and email or blog post or some other piece of marketing content, and you feel stuck and you think, “What the heck should I write today!?" We open the episode with a story about a guy in Australia who has a run-in with a venomous spider in a public restroom. Cringe-worthy. Funny. Many good lessons. I was inspired to craft that story by my guest, Adam Kreitman. He's one of the best marketers and copywriters I know. And...
2021-09-22
55 min
The Story Power Marketing Show
Clean Up Your Stinking Thinking, So You Can Stretch Further and Achieve More
My guest is Cheryl C. Jones. She helps business people rewrite the stories they tell themselves so they can stretch further and achieve more. That thing about “stinkin’ thinkin’...” I got that from Cheryl. She is an intuitive business coach and an emotional-mastery expert who believes that for you or your business, you must FIRST develop the emotional intelligence. She uses a unique approach in her coaching that helps her clients reach their potential. Through combining intuition, emotional mastery, and clearing the false stories, Cheryl’s clients write new, self-empowering stories that support them in achieving th...
2021-09-15
46 min