Shows
The Story Power Marketing ShowHow to Craft Stories That Persuade and Sell (with David Garfinkel)David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations.In this episode, David discusses his book The Persuasion Story Code and explains why short, simple persuasion stories are more powerful than lengthy, dramatic tales. He breaks...
2025-12-1054 min
The Story Power Marketing ShowHow to Apply Bartender Wisdom to Business Success (with Neil Rogers)Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns.In this episode, Neil shares insights from his book 'Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,' illustrating how his early experiences as a bartender shaped his success in business. He and Tom discuss the importance of systems and processes, the power of hospitality, and how connecting with clients on a personal level can drive business success. Neil emphasizes the...
2025-12-0336 min
The Story Power Marketing ShowHow to Break Through The Noise with Direct Mail (with Jeff Kruszyna)Jeff has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards.In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent, and touching on how these principles apply across political, nonprofit, and for-profit sectors, including real estate. They explore the importance of multi-channel strategies and integrating print with digital media to maximize impact.Whether you're a fundraiser or...
2025-11-1951 min
The Story Power Marketing ShowHow to Avoid Becoming White Noise in an AI Overloaded World (with Doug Crowe)Doug is a brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, Daily Herald, MSN Money, Yahoo Finance, and the Seattle Times, along with authoring several #1 best selling books. He's also been featured on broadcast media including CBS & FOX News. He hosted his own show radio program, “The Real Estate Coach” to ABC’s powerhouse, WLS AM 890 radio in Chicago.Through his “future-proof” marketing and relationship-driven initiatives he works to give leaders "blue ocean" opportunities to expand their reach & impact.In this episode, Doug elaborates on how entrepreneurs and busine...
2025-11-1225 min
The Story Power Marketing ShowHow to Create Disney Level Loyalty Without The Theme Park Budget (with Vance Morris)Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.DISCUSSED IN THIS EPISODE~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur
2025-11-0546 min
The Story Power Marketing ShowHow To Stop Selling To Broke Leads and Start Closing Real Deals (with Hunter Hensley)Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.DISCUSSED IN THIS...
2025-10-2927 min
The Story Power Marketing ShowHow to Scale Your Business Without Burning Out (with Dave Valentine)Dave Valentine built 10 businesses that have collectively driven over $1 billion in revenue for 1,200+ clients—including Fortune 100 giants like Target, Time Magazine, and American Express. He now leads a global agency from a house by a river in the mountains—complete with three waterfalls—where strategy meets serenity. Merging conscious capitalism with unconventional marketing, he guides businesses toward growth that’s not just exponential, but holistic.Dave faced a severe health scare at 29 due to excessive stress. This led him to make crucial lifestyle changes, including daily walks, meditation, and drinking more water. These changes not only improved his pers...
2025-10-2233 min
The Story Power Marketing ShowHow to Embed AI to Boost Productivity and Profits(with Glenn Poulos)Glenn recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career. He has now embarked on a new journey exploring new opportunities in areas such AI automation and Electric Power Generation.Glenn shares his extensive experience from his career in...
2025-10-0832 min
The Story Power Marketing ShowHow to Build a Bold Brand That Stands Out (with Jessie Fernandez)Jessie Fernández is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras. Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez – Marketing Solutions.She and Tom discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who hav...
2025-10-0125 min
The Story Power Marketing ShowHow to Use AI to Fuel Marketing Growth in Science Driven Industries (Angela Tipton and Travis Franklin)Co-Founders of Tipton Franklin Marketing Strategies, Angela and Travis redefine the possible for AgTech and Biotech businesses. Together they deliver bold marketing strategies with an ethical approach and measurable results.Tom talks to them about using AI to fuel marketing growth in agtech and biotech industries. They dive into their strategic approach to AI adoption and discuss AI's potential, security concerns, and various applications in content creation, process optimization, and business strategy.DISCUSSED IN THIS EPISODE~01:07 Meet the Guests: Angela Tipton and Travis Franklin~02:15 The Importance of AI in...
2025-09-1737 min
The Story Power Marketing ShowHow to Reclaim Your Time and Scale Your Business Without Burnout(with Kasim Aslam)Kasim Aslam is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind, creator of Digital Marketer's Paid Traffic Certification, and author of three bestselling books, including You vs Google, a #1 international bestseller in marketing and advertising. Named one of the top 50 Digital Marketing Thought Leaders in the U.S., Kasim is also the founder of Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants.He and Tom discuss the benefits of deep work, efficient delegation...
2025-09-1049 min
The Story Power Marketing ShowHow to Transform Your Marketing by Listening More and Shouting Less (with Sam Nelson)Sam Nelson is the CEO of Downstreet Digital, an award-winning, digital marketing agency specializing in high-impact advertising and branding. With nearly 15 years of experience in digital strategy, Sam has led campaigns for national food chains, major media organizations, and high-stakes political races.Sam shares valuable insights from his political and marketing experience, emphasizing the importance of understanding and addressing audience needs. He and Tom discuss leveraging digital tools like CTV and social media to target and engage audiences effectively to optimize marketing efforts for small and medium-sized businesses.DISCUSSED IN THIS EPISODE
2025-09-0331 min
The Story Power Marketing ShowHow to Rebuild and Thrive After Crisis Hits Your Business (with Amber Briggle)Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no...
2025-08-2729 min
The Story Power Marketing ShowHow to Turn Marketing Chaos Into Strategic Growth (with Sara Nay)Sara Nay is the CEO at Duct Tape Marketing. Since her start in December 2010, she has consulted and advised thousands of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and build a team around them to support their growth goals.She and Tom discuss the common marketing challenges faced by small business owners and how business strategy should guide marketing strategy, the role of fractional CMOs in helping businesses achieve their growth goals, and how AI can...
2025-08-2031 min
The Story Power Marketing ShowHow to Scale Your Team Without Losing Your Sanity (with Atiba de Souza)Atiba de Souza is your secret weapon when your team is underperforming. As a CEO Strategist and Team Productivity Expert, he transforms struggling organizations into productivity powerhouses through proven leadership frameworks that deliver immediate results.Atiba shares his unique CASE method and other tactical strategies that help business owners delegate more effectively, eliminate bottlenecks, and boost employee efficiency. He and Tom explore ways to teach employees how to think rather than just what to do, why that can improve team productivity, and how to enhance overall business growth.DISCUSSED IN THIS EPISODE
2025-08-1347 min
The Story Power Marketing ShowHow to Scale Your Business Create More Freedom and Dominate Your Market (with Corey Quinn)Corey has 15 years of in-house agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization.He and Tom dive into strategies to escape the rut of founder-led sales. They also discuss Corey's bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully.Through real-life examples and practical advice, Corey teaches how t...
2025-08-0626 min
The Story Power Marketing ShowHow to Use Storytelling to Connect at Work and at Home (with Annie Wyatt)Annie M. Wyatt is the author and illustrator of A Horse in the Castle. Her passion for creating children’s books stems from a lifelong love of reading, a joy that has continued into adulthood. As a mother of two young children, she has witnessed firsthand the magic a captivating book can bring to young minds. She currently leads a marketing team for a large corporation, though her greatest joy comes from sharing her books with children and reading to young audiences.She and Tom discuss the critical role of storytelling in both business and children's literature, th...
2025-07-3023 min
The Story Power Marketing ShowHow to Scale Your Brand with Performance Driven Marketing (with Nikki Lindgren)Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands.Nikki has overseen the management of over $100 million in digital media. Her extensive experience spans everything from search engine marketing and paid social to display advertising and influencer/blogger relationships.She and Tom cover the distinctions and strategies of SEO and paid search, the evolving landscape of AI in marketing, and actionable insights for optimizing content to enhance...
2025-07-2329 min
The Story Power Marketing ShowHow to Laugh, Breath and Thrive Through Business Stress (Pete Alexander)Professor Pete Alexander is the President of the greatest interior landscaping company in the San Francisco Bay Area - Office Plants by Everything Grows. In addition, he has served as an adjunct college professor for several universities, where he has helped inspire thousands of students to develop and apply key concepts of marketing specifically to their area of interest. He's also a TEDx speaker and best-selling author on reducing stress - helping transform burned out workers into engaged employees. Lastly, but certainly not least, he is a certified Laughter Yoga Ambassador and improv comedy cast member, supporting his community...
2025-07-1642 min
The Story Power Marketing ShowHow to Capture Attention and Loyalty Through High Octane Storytelling (with Ondar Tarlow)Over his 20 career, Ondar Tarlow has worked with both industry leaders and nonprofits to solve complex marketing challenges with measurable results. He’s known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. Now he uses his experience to help companies supercharge their marketing and drive real growth with bold, unforgettable strategies.In this episode, he and Tom discuss how to understand data, craft compelling stories, and harness the rising power of AI to enhance marketing strategies while maintaining brand integrity. DISCUSSED IN THIS EPISODE~02:38 Blending Dat...
2025-07-0932 min
The Story Power Marketing ShowHow to Turn Your Message Into Goal (with Chris Silvestri)Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016.Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience's journey...
2025-07-0238 min
The Story Power Marketing ShowHow to Use Video to Shorten Sales Cycles and Close More Deals (with Robert Weiss)Robert is the President of MultiVision Digital and has over 20+ years of background in video marketing, Saas-based marketing, and sales tactics. MultiVision Digital provides the full spectrum of video strategy, video production and video marketing services that businesses need to drive action across the entire buyer's journey. They've produced over 1600+ business videos since inception.In this episode, Tom and Robert get into the importance of focusing on messaging over visuals, integrating video into different business objectives, creating a library of video content, and practical tips for producing effective videos. Robert emphasizes the importance of showing up as...
2025-06-2529 min
The Story Power Marketing ShowHow to Turn Sparks of Purpose Into Brush Fires of Impact (with JR Rennie)After founding and running a business software company for nearly 40 years, JR thought he was going to ride off into the sunset and retire. Instead, he started the BrushFires Ministry, using his ability to build unified teams to help others discover their strengths and weaknesses.In this episode, JR shares his journey from running a successful business software company to responding to a deeper calling in 2015. He highlights how he uses psychometric assessments to help individuals and organizations uncover their strengths and serve with authenticity.He and Tom also discuss discovering one’s purpose, the im...
2025-06-1835 min
The Story Power Marketing ShowHow to Train Cyber Savvy Teams Without Shame or Shock Collars (with Craig Taylor)Craig Taylor, CISSP, is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits.In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals...
2025-06-0446 min
The Story Power Marketing ShowHow to Package your Expertise and Get Paid to Share It (with Ralph Velasco)Ralph Velasco has been a full-time travel photographer and international tour organizer for 16+ years, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)He's spoken all over the world and in the U.S. at the Travel & Adventure Shows and the New York Times Travel Show, as well as travel blogger conferences (in Spain, Sweden, Israel, and Ireland) and the IOETI digital marketing conference in Cairo, Egypt (see more at https://continentaldrifter.co/speaking/)When not traveling, Ralph is based in Chicago...
2025-05-2141 min
Garlic Marketing ShowTom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing SubscribersEmail is NOT dead, most businesses just aren’t using it right.On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.What You’ll Learn:Why AI won’t replace great email marketingHow Tom scaled and sold his email service provider businessThe BS behind 80/20 value content and why daily emails workWhy most businesses strugg...
2025-03-1945 min
The Story Power Marketing ShowHow to Rebalance Your Brain to Be the Best You Can Be (with Liam Naden)In this episode, host Tom Ruwitch interviews Liam Naden, a speaker, teacher, writer, and researcher who shares his transformative journey from millionaire to homeless and back to a thriving life. Liam reveals the secret to success lies not in traditional goal-setting but in 'letting yourself off the hook' and allowing your brain to guide you to the next step. He explains his four-part brain model, the significance of the creative brain, and how activating the right brain state can lead to a life without stress and full of fulfillment. Th...
2025-01-2945 min
Million Dollar RelationshipsHow Storytelling Builds Million-Dollar Relationships with Tom RuwitchWhat makes meaningful relationships and captivating storytelling essential for transforming both your business and personal life? In this episode, Tom Ruwitch, the founder of StoryPower Marketing and Implementum, explores the transformative power of relationships and storytelling in business. Tom shares his journey from running a software company to founding two businesses focused on helping entrepreneurs create captivating content and overcome technological hurdles. Along the way, Tom reveals how his personal and professional relationships have shaped his life and business philosophy. [00:01 - 07:55] Building Bridges Through Relationships Tom reflects on the...
2025-01-2434 min
The Story Power Marketing ShowQuiz Your Way to Business Growth (with Maxwell Nee)In this episode of the Story Power Marketing Show, Tom Ruwitch discusses the advantages of quiz marketing with Maxwell Nee, Chief Revenue Officer of ScoreApp. With over 6,800 paying clients, ScoreApp helps businesses use quizzes to engage prospects, gather valuable data, and provide personalized, instant feedback. Maxwell shares strategic insights on deploying quizzes effectively across different business models and stages, illustrated with practical examples. The conversation covers the compelling nature of gamified quizzes, the importance of valuable lead magnets, and the framework of ScoreApp's platform, including AI-driven campaign creation and CRM integration....
2025-01-2223 min
The Story Power Marketing ShowHow to Build Million Dollar Relationships (with Kevin Thompson)After selling $16.1 Million of his own products and services solely through strategic partnerships, Kevin Thompson intimately understands the value of right relationships.Hosting the Million Dollar Relationships podcast is the most rewarding thing he's done in his 28 years as an entrepreneur because it's exponentially expanded his ability to serve.Kevin facilitates strategic partnerships that have impacted millions of people’s lives and led to millions of dollars in revenue being created.In this episode, host Tom and Kevin discuss the importance of building right re...
2025-01-0141 min
Net Profit Podcast- Accelerate Your Profits with Ryan Kimler[Classic Rewind] Tom Ruwitch-Power Up your Marketing!About Tom Ruwitch: Tom Ruwitch is the owner of Story Power Marketing and a seasoned marketing expert with over 20 years of experience. After successfully founding and selling MarketVolt, an email marketing software and services firm, Tom recognized the critical role of a powerful business story in achieving marketing success. With Story Power Marketing, Tom helps business owners transform their content from dull to captivating, enabling them to attract more customers and clients. By utilizing a unique and proven process, Tom and his team empower entrepreneurs to discover their business stories, strengthen their messages, and keep the power running. With...
2024-08-2138 min
Conversational SellingTom Ruwitch: From Boring to Brilliant: The Power of StorytellingAbout Tom Ruwitch: Tom Ruwitch is the Founder of Story Power Marketing, where he helps clients discover the building blocks for prospect-focused stories. In 2001, Tom founded the email marketing software and services company MarketVolt — before most business people had even heard of email marketing. He helps execute marketing campaigns to engage with prospects, convert sales, and maximize customer relationships. He sold MarketVolt in 2019 and founded Story Power Marketing. Today, coaches, authors, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and...
2024-04-0223 min
Experts SpeakMarketing Automation Made Easy with Tom RuwitchTom Ruwitch built an email service provider back in the day, then sold it and created Story Power Marketing where he helps business owners tell compelling stories that convert clients. Now Tom has added Implementum. This is a technology software that takes all of the headaches out of actually implementing all of your ideas and strategies. Whether you need a simple email campaign, webinar, funnel, website, lead generation, magnet, or a host of other marketing assets, Tom Ruwitch and Implementum can do it for you. Listen to this engaging interview and then reach out to Tom to see how...
2023-11-1732 min
The Influential NonprofitTom Ruwitch: No More Boring StoriesTom Ruwitch is the Founder and President of Story Power Marketing. He helps clients transform content from ignored to adored, turn marketing from frustrating to fun, and convert results from subpar to superb. Tom is a master storyteller and helps coaches, consultants, and thought leaders power up their stories so they can captivate prospects and inspire them to buy. Key Takeaways:Email marketing has stayed relevant even throughout the emergence of many new social media networks. Young people may not spend as much time on email, but one day, they will have to use i...
2023-08-1746 min
More Perfect MarketingRelatable Storytelling & Emotional Connections Through Email (with Tom Ruwitch)[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish.
[00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' attention. Learn the art of incorporating relevant storytelling into your marketing and content strategies. Get ready to captivate your audience right from the beginning.
[00:07:49] Journey into the realm of expert marketers and explore the power...
2023-07-2435 min
Net Profit Podcast- Accelerate Your Profits with Ryan KimlerTom Ruwitch: Power Up your Marketing!About Tom Ruwitch: Tom Ruwitch is the owner of Story Power Marketing and a seasoned marketing expert with over 20 years of experience. After successfully founding and selling MarketVolt, an email marketing software and services firm, Tom recognized the critical role of a powerful business story in achieving marketing success. With Story Power Marketing, Tom helps business owners transform their content from dull to captivating, enabling them to attract more customers and clients. By utilizing a unique and proven process, Tom and his team empower entrepreneurs to discover their business stories, strengthen their messages, and keep the power running. With...
2023-05-2438 min
Build Your TeamTom Ruwitch’s Hiring Evolution: How to Find the Right People for Your BusinessMeet Tom Ruwitch of Story Power Marketing, who went through a challenging process when it came to hiring the right people. He learned the importance of defining needs when networking with others and brought in outside help to improve his hiring process.In this video, Tom shares his experiences and the steps he took to refine his hiring process, from bringing in experts to relying on direct referrals. He emphasizes the importance of networking with people who understand the value of 360-degree relationships, and defining your needs to make fruitful connections.Chapters: 00:00 Intro00:53 What...
2023-04-2339 min
The Empowering Process Podcast With Gail KraftBecoming The Phoenix with guest, Tom RuwitchEpisode 122
Dot Com to Dot Gone…
You’re on the cutting edge of technology, you’ve built an
amazing business, it’s trending perfectly, and then…
The Dot Bomb happens.
What happens when investor income dries up, your clients can
no longer get served, your employees let go, and those that trusted you are
left with no results?
Tom Ruwitch shares his approach to picking himself up and
taking his lessons forward to create another leading-edge company for its time.
He learned to get beyond his self-talk stories of...
2023-03-2949 min
How to Rock the Stage Show with Rich "Trigger" BontragerWhy Storytellers Sell More and Have Fun Doing It with Tom RuwitchHow to Rock the Stage Show - Tom Ruwitch
Why Storytellers Sell More and Have Fun Doing It with Tom Ruwitch
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001
Tom Ruwitch used to believe that marketing and sales were a numbers game. Knock on enough doors and make enough cold calls, and prospects and sales would come.
All that got him was sore knuckles and a raw throat.
2023-02-1331 min
How to Rock the Stage Show with Rich "Trigger" BontragerWhy Storytellers Sell More and Have Fun Doing It with Tom RuwitchHow to Rock the Stage Show - Tom Ruwitch
Why Storytellers Sell More and Have Fun Doing It with Tom Ruwitch
Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001
Tom Ruwitch used to believe that marketing and sales were a numbers game. Knock on enough doors and make enough cold calls, and prospects and sales would come.
All that got him was sore knuckles and a raw throat.
2023-02-1331 min
The Story Power Marketing ShowHow to Achieve Business Success Without Getting in Your Own WayAthin Cassiotis is a Business Growth Strategist, International Speaker, Coach, Mentor, Consultant, Investor, and Podcast Host. He helps service-based business owners grow and scale to create freedom and choice in their life. Athin hosts The Business Growth Show, where he interviews successful entrepreneurs and celebrities including Jay Abraham, Bruce Buffer, Jillian Michaels, JT Foxx, Kerwin Rae, and George Koukis. He’s spoken on stage in front of 2,500 people alongside gold medallists Steven Bradbury & Bruny Surin, Stedman Graham (Oprah’s partner), and JT Foxx. He has personally worked with many of Australia’s biggest brands including Target, Kmart, Westfield, Coles, and th...
2023-02-0144 min
The Story Power Marketing ShowSocial Marketing Secrets to Drive More Traffic and SalesDan Shinder is a social marketing expert who reached more than 120 Million people in 2021 – 100% organically, with no paid ads, boosted posts, or SEO.Through Drum Talk TV and other brands, Dan has built a following of more than 1 million active followers – and adds 4,500 a week from 130 countries. He draws from his experience and success to teach others how to grow brand awareness, increase engagement, and drive more sales.What Dan teaches can work for virtually any business in any industry, from a local model to global! Dan also has a "Done-For-You" service as well.DI...
2022-11-3045 min
The Story Power Marketing ShowHow to Access Self-Awareness, Focus, and Emotional Balance for Healthier and Happier LivingGail Kraft is a motivational speaker, podcaster, and author of The Empowering Process and Empowerment Master. She runs retreats and seminars offering various approaches for gaining higher self-awareness, creating smarter goals, and lowering stress right now.DISCUSSED IN THIS EPISODE~ Tapping into flow, creativity, and mindset~ How to step away from the mundane step-by-step you hear about what you should do~ Real, consistent, repeatable habits that actually encourage flow~ Understanding the value of getting into flow and taking action~ Stepping beyond the conventional and understanding what it...
2022-11-2338 min
The Story Power Marketing ShowHow to Stand Out as an Authority in a Crowded MarketplaceMichelle Prince is a chief difference maker, best-selling author, motivational speaker, publishing expert, leadership coach, and CEO/Founder of Performance Publishing Group, a partner publishing company dedicated to making a difference, one story at a time. She’s helped thousands tell their stories and founded the “Book Bound Workshop”. Michelle has published many successful books of her own, including her best-selling Winning In Life Now and her latest The Power of Authority. She is known as "America’s Productivity Coach", is a certified Human Behavior Consultant, and dedicates herself to helping leaders impact the world using the strengths and talents...
2022-11-1638 min
Access To Anyone with Michael RoderickThe Secret to Inspiring Content With Tom RuwitchTom Ruwitch is the Founder of Story Power Marketing, where he helps clients discover the building blocks for prospect-focused stories. He has spent the last 20 years running MarketVolt, an email marketing firm he founded in 2001. He helps execute marketing campaigns to engage with prospects, convert sales, and maximize customer relationships. Tom is the Founder, Host, Booking Agent, Producer, and Chief Furniture Mover for (ware)House Concerts, a St. Louis, Missouri, concert venue that brings storytelling to life through music. He was the Vice President and Chief Content Creator for SportsHuddle.com, Youth Editor for St. Louis Post-Dispatch, Education Reporter...
2022-11-1037 min
The Story Power Marketing ShowHow to Profit with Print and Not Look Stupid Doing ItKia is CEO and founder of Zine, a successful brand marketing agency just outside of Washington D.C. that helps attorneys, entrepreneurs, and professionals convert leads into raving fans using high-touch, direct response print marketing.Her clients include high-achieving marketers and entrepreneurs such as Dan Kennedy, Ben Glass, Kim Walsh Phillips, Ben Settle, and more.From concept to design to implementation, Zine specializes in using newsletters, books, magazines, postcards, and shock and awe packages to create, package, and present a marketing message that gets results. Her agency still believes in the power of direct mail...
2022-11-0943 min
The Story Power Marketing ShowHow to Build Healthy Teams and Healthy Bottom LinesJeanet Wade’s focus is always on building healthy teams and healthy bottom lines. Jeanet was the first Expert EOS Implementer™ in the St. Louis region. She facilitates, teaches, and coaches the Entrepreneurial Operating System® (EOS®) to leadership teams at privately-held companies.She has developed a reputation for helping clients get Traction® on their Vision by leveraging her experience in marketing, innovation, and management. Because of her passion for people and insights into the basic human needs that must be met in order to fully actualize the potential of a team, she quickly became known as the go-to resource for how...
2022-11-0241 min
The Story Power Marketing ShowHow to Eliminate Friction for Buyers and Customers So You Can Sell MoreDean Isaacs spends most of my time working with B2B businesses, consultants and experts, who hire him to help them achieve their business growth dreams by creating predictable, sustainable revenue.Dean’s approach is simple: Identify and eliminate the friction we unintentionally create in our marketing and sales. By eliminating the Friction Effect, we can generate better quality leads, shorten the sales process and close high-ticket deals with our ideal clients.Buyers have changed the way they find, evaluate and buy business services, unfortunately many B2B businesses haven’t effectively changed the way they...
2022-10-2644 min
The Story Power Marketing ShowPriceless Business-Building Gems from the Queen's CrownLynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales teams, because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits. So, she helps transform thinking to the client’s perspective, end sales chaos with a robust strategic plan to harvest the hidden profits. Bottomline, Lynn will ignite your sales and unleash lasting profits.Lynn is the Founder and CEO of Petite2Queen, Host of “Get More Clients” on the Win Win Women Network, and host of the top podcast, “Claim Your Car...
2022-10-1939 min
The Story Power Marketing ShowHow to Be Creative -- Even if You Don't Think You Have It In YouStever Robbins has been an executive coach, entrepreneur, and co-designer of the Harvard MBA program. His iTunes business podcast The Get-it-Done Guy was a top-10 podcast for much of its 2007-2020 run. He has written three books, and co-written a musical about personal productivity. Stever holds degrees from MIT, Harvard Business School, and is a Master Trainer Elite of Neuro-linguistic Programming.DISCUSSED DURING THIS EPISODE: ~ How to create a flood of creative content – even if you’re not a “creative unicorn.” ~ Why people lose the creative spark (and how to avoid that fate).~ How to summon t...
2022-10-121h 00
The Story Power Marketing ShowHow to Create Interactive Experiences that Delight and SellRJ Redden is the founder and human-in-charge at Black Belt Bots.Coaches hire RJ to skyrocket their engagement, because their events, communities and courses are either dead (or full of zombies).RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.DISCUSSED IN THIS EPISODE::: How to create automated, interactive experiences that delight prospects and don’t feel inauthentic and robotic. :: Why it’s critical that your prospects feel “seen and heard” when they visit your site – and how to make that...
2022-10-0543 min
The Story Power Marketing ShowYou Need to Tell the Right Story to Lead Your Followers Into BattleMick Spiers is the CEO and Founder of The Leadership Project; the host of The Leadership Project podcast; a keynote speaker; and the bestselling author of the book "You're a Leader, Now What?"His mission is to empower leaders with the knowledge and skills they need to create amazing teams and amazing workspaces so that people fall in love with their jobs again.DISCUSSED IN THIS EPISODE:Many are told that they need to be a great storyteller to be a great presenter, but powerful storytelling is also an invaluable tool for leaders.
2022-09-2843 min
Web3 CMO StoriesS1 E39 How to Turn your Content from Boring to Brilliant – with Tom RuwitchSend us a textToday's guest is Tom Ruwitch. He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from...
2022-09-2133 min
The Story Power Marketing ShowHow to Get Prospects to See and Choose YouName: TONYA EBERHART & MICHAEL CARREmail: lesli@brandfacestar.comPhone: (614) 746-7151Website: https://brandfacestar.com/Tonya Eberhart and Michael Carr are passionate about unveiling inner stars. Their mantra is "People don't do business with a logo. They do business with a person."They say: "Great branding doesn't just change the way others see you. It changes the way you see yourself."Tonya and Michael are international bestselling authors, coaches, speakers, hosts of the Be Bold Branding Podcast, and partners in BrandFace.They have helped and...
2022-09-2140 min
The Story Power Marketing ShowHow to Treat Disruptions as Speed Bumps, Not RoadblocksTony Martignetti is a trusted advisor, coach, experience creator, author, podcast host, and speaker. who brings together over 25 years of business and management experience, formal training, and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential.He loves guiding people to find clarity in their lives so they are energized, fully present, and unstoppable.When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live inspired lives.
2022-09-1435 min
The Story Power Marketing ShowMarketing Works Better When You Have a PlanNancee Johnson is a Digital marketing strategist, business consultant, and trusted advisor to business owners, CEOs, and marketing executives of Small and Medium-Sized Businesses.With over 20 years in the tech industry and 10 years in strategic planning, Nancee joined WSI as a digital marketing strategist and independent agency owner in 2020.She is passionate about showing business owners, CEOs, and marketing executives how to leverage the power of the internet, and helping businesses of all sizes make smart choices with their marketing budgets through coaching, strategic planning, and implementation.You can also find Nancee's podcast...
2022-09-0732 min
The Story Power Marketing ShowHow to Find and Deliver Impactful Stories - Genius NOT RequiredMark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate comm...
2022-08-3148 min
The Story Power Marketing ShowHow to Automate Your Business without Being a Soulless RobotMichelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Through her company Awareness Strategies, Michelle helps clients automate their business the right way. Awareness Strategies offers Infusionsoft Done-For-You Marketing services and strategic consulting – to maximize efficiency while building human connections.Michelle says, “Automating doesn’t have to be scary or impersonal.”“In fact,” she says. “It can create more of a connection if done right. And, it can free up time for you to go build your businesses, make more money and improve your life.”I know that’s true because it’...
2022-08-2447 min
The Story Power Marketing ShowHow to Build Value in Your Business So You Can Reap the Rewards and Cash In If You SellRegina Bergman is an International Best-Selling Author, Speaker, Profit Acceleration and Exit Strategy Specialist. She’s the CEO of Bridgeport Strategy, host of Pursuing Profit with Principles podcast and e360TV show, co-host of LinkedIn Live Collaboration Conversations, and founder of Business Super Heroes Mastermind group.She transforms businesses, both online and offline, while helping entrepreneurs realize their vision of impacting lives and changing the world.Her signature program, Go Beyond 7 Figures helps business owners create 6 to 7 figures and above in net profit!Regina understands the challenges faced by small business owners. After bu...
2022-08-1741 min
The Story Power Marketing ShowHow Action, Courage and Breaking the Code Fuel Business SuccessRusty Gaillard understands the difference between BUSY and PRODUCTIVE.He’s the former Worldwide Director of Finance at Apple who followed a traditional corporate path to success - from GE under Jack Welch, an MBA at Stanford, to 13 years at Apple.He left the corporate world in 2019 when his external success no longer felt like personal success.Rusty now works as an executive coach for tech leaders who want more success without sacrifice.Rusty is a sought-after speaker and author of the best selling book “Breaking the Code.”He lives...
2022-08-1034 min
The Story Power Marketing ShowThe Business-Building Power of Intentional EncouragementBrian Sexton, is all about relationship building and all about what he calls “Intentional encouragement.”Brian is a seasoned specialist in Sales, Sales Management, Territory Building and Customer Engagement.He has more than 27 year’s experience across four different industries.In his career, Brian has won numerous and has been nominated for Sales awards for Overall Territory Growth, Gross Profit achievement, Largest Customer gained and has set Sales records in his previous companies still unmatched.Brian has built and managed Sales Territories from $2 to $25 Million in Annual Revenue and is recognized as a P...
2022-08-0356 min
The Story Power Marketing ShowHow to Maximize Your Referability So You Can Sell More While Pitching LessMichael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles.Michael speaks and consults on how individuals and companies can create Referable Brands for themselves so they can be top of mind for partnership, media opportunities, and more.Michael's unique methodology comes from his...
2022-07-2736 min
The Story Power Marketing ShowHow to Overcome Overwhelm by Not Flying AloneBiz Coach Steve Feld is a certified business coach, author, podcast host, professional speaker, mastermind facilitator, and coffee enthusiast.He is passionate about helping small business owners and entrepreneurs achieve massive revenue and profitability growth by utilizing simple proven strategies and tactics to build a long-term sustainable business.Steve takes the overwhelm out of business.He has owned, and operated seven lucrative businesses while providing change management and process improvement for other businesses.He has worked with three Fortune 500 companies.And he has written seven books about business for...
2022-07-2032 min
The Story Power Marketing ShowWhy Value Proposition and Process are Keys to Sales SuccessRob Bedell has over 30 years of sales experience and 28 business leadership. He has successfully built and restructured many departments and businesses. Rob has worked across many industries including media, manufacturing and SaaS. Over the last decade, he has been a fractional VP of Sales and also business advisor and coach.In this episode, Tom and Rob discuss…> How to make sure you are using the right value proposition – that positions your business from the prospect’s perspective.> Why every business should have a sales process.> Why the word “sales” makes so many cring...
2022-07-1334 min
The Story Power Marketing ShowHow to Enjoy Work More and Gripe LessTerry Boyle McDougall is an Executive & Career Coach and CEO of Terry B. McDougall Coaching.She helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers.Before becoming a coach, Terry was a long-time corporate marketing executive where she led teams, developed strategies and advised senior leaders to drive business results.She is the author of “Winning the Game of Work: Career Happiness and Success on Your Own Terms.” She is also the host of the Marketing Mambo podcast.
2022-07-0639 min
The Story Power Marketing ShowHow to See the Big Picture So You and Your Business Can ThriveChris Michel helps business owners develop the perspective, systems, and culture they need to see the big picture and ultimately to grow sales and prosper. Chris is the author of the book “The Red Chair Experience” And he's the founder of Coach Chris Consulting – a sales and business consultancy for the home services industry. Chris has over 30 years of sales and management experience. And he helps small to medium-sized businesses increase sales by creating processes, metrics, and key performance indicators. In this episode, Tom and Chris discuss: > The difference between vanity metrics and data that truly measure the health of you...
2022-06-2931 min
Brain Health - Unchaining Your PainStory Power Marketing with Tom RuwitchTom Ruwitch joins Dr. Ruth Allan on the 38th Episode of Brain Health: Unchaining Your Pain and 18th episode in series 2. Coaches, consultants and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck, so Tom helps transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.In this Episode, Tom discusses the importance of mindset in the context of marketing, including the importance of equipping ourselves with...
2022-06-271h 03
The Story Power Marketing ShowHow to Build Value in the Mind of Your BuyersPatty Block teaches women business owners who are experts in their fields how to turn up their power to price, sell and run their business on their own terms.This means fine-tuning their operations and scaling their revenue for strategic growth.As their trusted advisor, she brings a unique perspective, having experienced and solved many of the same complex issues women face, as leaders, moms, daughters and sisters.Forming a partnership of unbiased accountability, she helps women position their companies--financially, operationally, technologically--for game-changing results.Patty raised three fantastic kids, all of...
2022-06-1538 min
The Story Power Marketing ShowWhy Embracing Brain Health Can Transform Your Business and Your LifeIndustry and family leaders hire Dr Ruth Allan to win back their energy and time doing what they love by boosting their brain power and performance because most are chained to their past, don’t use the right tools and techniques and have never measured and optimised their unique brainDr Ruth is an Amen Clinics Certified Brain Health Professional, High Performance Coach and Havening Practitioner and host of the show and podcast 'Brain Health - Unchaining Your Pain.' In her spare time she is a Reservist British Army Officer, loves the outdoors, skiing, mountaineering and cy...
2022-06-0148 min
The Story Power Marketing ShowHow to Succeed as a Coach or a Consultant with More Confidence and Less OverwhelmAfter 28 years as a highly skilled employee, David Shriner-Cahn was told that his job was over. In spite of the immediate trauma and fear, he knew that as his next step, he’d rather work for himself and have more control over his destiny. That was in 2006.Today, David is a thriving community builder, podcaster and speaker. David helps high-achieving professionals build their consulting or coaching business, following a late-career job loss, so they can do what they love and get paid what they’re worth.The Smashing the Plateau: https://SmashingThePlateau.comWebsite: https://SmashingThePlateau.com
2022-05-1842 min
The Story Power Marketing ShowHow to Nurture Lasting Love with Your Spouse and Your ClientsIn this episode Tom and his guests – John David Mann and Ana Gabriel Mann – discuss their new book “The Go-Giver Marriage.”Discussion topics include:>> How to shift the tone of your relationship and build a foundation for lasting love.>> The habits of behavior that destroy a marriage, and how to change them.>> Why marriage can be such a challenge -- and why it is such a powerful opportunity.>> How all of the above applies not just to your relationship with your spouse, but also your relationship with clients and prospect...
2022-05-041h 17
The Story Power Marketing ShowHow to Build a Community of Engaged Followers Before You Pitch ‘EmRobbie Samuels is all about building a community of engaged prospects, establishing relationships with followers who will choose to do business with you rather than acquiesce to your hard-charing pitches.
Robbie is a multi-passionate entrepreneur or what some would call a “multi-hyphenate.” In his case, this means he's a professional speaker – business growth strategy coach – virtual event design consultant – executive Zoom producer – emcee – podcast host – author – virtual presentation skills trainer, and I'm likely leaving something out… He has been recognized as a “networking expert” by Harvard Business Review, Forbes, and Inc, and as an “industry expert in the field of digital event...
2022-04-2247 min
The Story Power Marketing ShowHow to Become Superbold and Reap the BenefitsFred Joyal is #1 Amazon Bestselling author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country:1-800-DENTIST, which, over 30 years, generated over $1 billion in revenue. He has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University, and had a successful career at one of the top advertising firms in Los Angeles; for which, as the company’s CEO, he has written over 200 television and radio commercials, written two books on marketing, dabbled in stand-up and improv comedy, acted in bad movies and excellent TV commercials.
Fred’s go...
2022-04-0643 min
The Story Power Marketing ShowHow to Escape Procrastination Prison and Maximize ProductivityLes Watson has a passion for, and expertise in, time management and productivity which has earned him the nickname ‘The Time Lord’.
He has worked extensively throughout Australia and South-East Asia delivering dynamic training programs to major corporations, small businesses and individuals.
Les’s knowledge and skill comes from over 30 years of experience as a trainer, speaker and facilitator in self- management, motivation and communication.
Website: https://www.getmoretime.com.au
His book is available on his website at https://www.getmoretime.com.au/store
Facebook:
https://www.fa...
2022-03-2343 min
The Story Power Marketing ShowHow to Nurture Healthy, Business-Buildings Sales HabitsJeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies.
Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.
It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its...
2022-03-1645 min
The Story Power Marketing ShowHow to Make Your Business Grow – Without Being a Braggy, Bigshot, BroYou can attract new clients and build your business without tricks and without being a braggy bigshot.Provide real value — by creating relevant, informative, entertaining content and building meaningful human relationships with your ideal prospects.My guest today is all about that.And like me, she’s not very fond of braggy, bigshot marketers. She calls them “bro marketers.”Cat is the ultimate un-BRO.Known as The LEAD Boss, Cat Stancik supports Time Crunched Expert Service Providers to create a process to predictably fill their pipeline, free up their time, an...
2022-03-0846 min
The Story Power Marketing ShowHow to Humanize Your Business Story and Why It MattersDonna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. She has launched more than 500 companies taking them from stealth to market leaders since forming her agency in 2002. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna excels in the realm of storytelling, and uses those skills to propel new companies into the mainstream.Tom and Donna discuss:How to humanize your tech story and why it’s importantThe di...
2022-02-2348 min
The Story Power Marketing ShowHow to Build Meaningful Connections, One Conversation at a TimeMaxine is an investment banker, turned economist, turned CEO of Pick My Brain.Maxine is on a mission to help facilitate 1 million conversations between the world's people and in doing so unlock $10M worth of creative commerce.In this episode, Tom and Maxine discuss the power and value of conversations and how Pick My Brain helps make them happen.They discuss how:Everyone has knowledge to share.Everyone struggles with putting boundaries and prices on their time, knowledge and experience.Everyone needs to increase their global perspective and expand their network.You...
2022-02-1751 min
The Story Power Marketing ShowHow Visual Thinking Makes You A Better Marketer and LeaderTodd Cherches is the CEO and co-founder of BigBlueGumball, an innovative New York City-based leadership development and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches, and is a Founding Partner of the Global Institute For Thought Leadership (“GIFT”). Todd was just recently nominated by Thinkers50 as a finalist for their 2021 "Distinguished Achievement Award" for Leadership, and he is ranked number 37 on the 2021 Thinkers360 list of the “Top 50 Global Thought Leaders and Influencers in the field of Management. Todd is a three-time award-winning Adjunct Professor of leadership at NYU, as well as a Lecturer on leadership...
2022-02-0939 min
The Story Power Marketing ShowMarketing Lessons from a Master CopywriterKim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the firs...
2022-02-0249 min
The Story Power Marketing ShowHow to Find Your Voice to Become a Fearless SpeakerDr. Doreen Downing is a Psychologist and Confidence Coach who specializes in the treatment of public speaking anxiety. She also hosts the Find Your Voice, Change Your Life Podcast.Doreen once suffered from extreme stage fright. In conquering it, she discovered being connected to your authentic self is the key to relaxed and confident speaking.In addition to coaching and online courses, she is author of Essential Speaking: The 7-Step Guide to Finding Your Real Voice, a book that teaches you how to transform your anxiety with presence and connection.In this episode...
2022-01-2637 min
The Story Power Marketing ShowHow to Stand Out from the Crowd on LinkedIn and BeyondJon Keel is a results-oriented Business Advisor, who has been helping businesses and their leaders stand out and thrive for nearly 25 years.He is the CEO and founder of Improved Results, LLC, which helps small business people increase revenue and gain the freedom they want by using proven, automated systems.He co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce. He also founded Improved Together, LLC , a LinkedIn SaaS business in June, 2020.He frequently speaks to audiences about performance-based marketing for online and offline businesses. He has written...
2022-01-1944 min
The Story Power Marketing ShowThe Business-Building Power of Human ConnectionsJürgen Strauss is a great marketer who’s on a mission to make marketing human again.He’s my guest because we see eye-to-eye.He comes to us today from the south coast of Australia – near Melbourne.Jürgen is the founder of InnovaBIZ, host of the InnovaBUZZ Podcast and the Tales of Marketing Transformation Show.He is a podcasting machine. On the day we’re recording this in December 2021, Jurgen has released 482 episodes of the InnovaBuzz Podcast.Jurgen holds meaningful conversations with hundreds of outstanding entrepreneurs from all around...
2022-01-1252 min
The Story Power Marketing ShowHow to Reframe Your Story So you Can Earn What You DeserveSusan Trivers helps business leaders earn more while working less – by reinventing how the price their services. Susan Trivers has designed a modern value based pricing method that works for EVERY services firm.In this episode, she and Tom discuss how to achieve greater profitability and serve your clients better – by switching from time-based to value-based pricing. They discuss: the difference between time- and value-based pricing (VBP), how VBP enhances ALL aspects of your company, and how VBP enables leaders to spend more time serving clients and less time navigating the marketing maze.FU...
2022-01-0550 min
The Story Power Marketing ShowHow to Master the Secret Art of Subtle SellingAleasha Bahr is a custom sales & marketing strategist known for showing solopreneurs the Secret Art of Subtle Selling.She personally sold over $50 million in services. In the process she created a proven sales approach she can customize to solopreneurs strengths that allows them to close 80 percent of their leads, without pain, pitching or pretending to be someone else. In this episode, Tom and Aleasha discuss the pre-call process that makes prospects more likely to say yes, how to overcome objections without coming off defensive or aggressive, and follow up that wins business. FU...
2021-12-1639 min
The Story Power Marketing ShowWhy Project Managers Make Great Storytellers with Jack TurkOVERVIEWJack Turk is an A-List copywriter who was the "man behind the curtain" for Dan Kennedy's NO BS Inner Circle and many other prominent marketing experts. He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including denists, attorneys, physicians, and even magicians. Before become one of the world's greatest copywriters, he worked as a project manager and game designer for Microsoft. In this episode, he and Tom discouss how the lessons and systems he applied as a project...
2021-11-1857 min
The Story Power Marketing ShowHow a Storytelling Joy-Bringer Attracts ClientsNeal Albritton is Lead Advisor and Joy-Bringer at Albritton Financial Services... and he is a great story-powered marketer. In this episode, we discuss why it's so important to build meaningful relationships with prospects and clients. FULL EPISODE VIDEOhttps://vimeo.com/628674411?share=copyConnect with Neal: Web: https://albrittonfs.comLinkedIn: https://linkedin.com/in/nealmalbritton/YouTube Video: https://youtu.be/-STJz6lcIOk
2021-10-0740 min
The Story Power Marketing ShowChris Hobler - The Angel on My ShoulderThis is the story of Chris Hobler -- my friend who wrote and performed the music you hear at the beginning and end of each episode. This is both a sad and inspiring story. Chris died of ALS in 2005. But he's still here, an angel on my shoulder, inspiring me every day. In this special episode, I tell his story which I hope inspires you too...The Foundation the Chris and His Family Established:Hope Happens for Neurological DisordersHopeHappens.org
2021-09-2919 min
The Story Power Marketing ShowHow I Found a Kick-Ass Story in an Australian ToiletThis episode is for you if you ever sit in front of your computer screen, hoping to write and email or blog post or some other piece of marketing content, and you feel stuck and you think, “What the heck should I write today!?" We open the episode with a story about a guy in Australia who has a run-in with a venomous spider in a public restroom. Cringe-worthy. Funny. Many good lessons. I was inspired to craft that story by my guest, Adam Kreitman. He's one of the best marketers and copywriters I know. And...
2021-09-2255 min
The Story Power Marketing ShowClean Up Your Stinking Thinking, So You Can Stretch Further and Achieve MoreMy guest is Cheryl C. Jones. She helps business people rewrite the stories they tell themselves so they can stretch further and achieve more. That thing about “stinkin’ thinkin’...” I got that from Cheryl. She is an intuitive business coach and an emotional-mastery expert who believes that for you or your business, you must FIRST develop the emotional intelligence. She uses a unique approach in her coaching that helps her clients reach their potential. Through combining intuition, emotional mastery, and clearing the false stories, Cheryl’s clients write new, self-empowering stories that support them in achieving th...
2021-09-1546 min
The Story Power Marketing ShowAct Like a Human, Not a Humorless RobotOVERVIEW:The more human you are in your business, the more HUMAN your business relationships will be. That’s good for your clients. That’s good for your employees.And that’s good for you and your business. Dr. Heather Walker is all about making organizations more human so they function more effectively. She is an organizational psychologist who is the Creative Founder and CEO of Lead with Levity. She works with with small- to mid-sized businesses and consultants to help them build huma...
2021-09-0843 min
The Story Power Marketing ShowThe Inner Game is NOT a JokeTom kicks off this episode with a story about Stuart Smalley -- the Saturday Night Live character who made mindset work (or “the inner game”) seem like a giant joke. But, as the name of this episode suggests, the inner game is NOT a joke. Tom’s guest, Mary Kutheis, is all about the inner game. For more than 20 years, Mary has coached business owners, executives and leaders to link their thinking to their performance to catapult results. She is an expert in time management, communication skills, emotional intelligence and leadership. In thi...
2021-09-0142 min
The Story Power Marketing ShowHow NOT to Damage Your Brand and Piss Off Your CustomersOn the very first line of his LinkedIn profile, my guest Ted Prodromou asks “Are you auto-blasting templated messages AT your LinkedIn connections?”And if you are auto-blasting templated messages AT your LinkedIn connections, Ted offers some sage advice to you: “STOP IT! You are damaging your brand and pissing off your connections.”Which bring us to the title of today’s podcast: “How NOT to Damage Your Brand and Piss off Your Customers.” Ted Prodromou is the right man to help us sort THAT out. Ted is one of the wisest and...
2021-08-2545 min
What's The Point? - Discover Your Purpose34. Harness the Power of YOUR Story! - Tom RuwitchWhy engage the power of your story? Because the story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work. For nearly a quarter-century, Tom Ruwitch has helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, he's done this while running MarketVolt, the email marketing software and services firm he founded in 2001. In 2020, Tom founded Story Power Marketing where he and his team have created a unique, proven process to discover your business story...
2021-08-2549 min
The Story Power Marketing ShowAction Drives Business. Inaction Kills It.Tom kicks off this episode with a story about Leonardo DaVinci's perfection problem...before introducing his guest, Noah Mittman who is a great example of how NOT to get stuck chasing perfection. Noah is all about taking action. He’s the founder and CEO of Snowman Films. He has applied his vast knowledge to build an online course on how to create online courses. Noah and Tom discuss what it takes to plow ahead, how to choose action over inaction, and how to create without getting stuck.DISCUSSED DURING THE EPISODE:Noah’s no...
2021-08-1847 min
The Story Power Marketing ShowYou Don’t Need a Greek Goddess to Conjure Great StoriesYou don't need magical muse to create great things. You just need the right structure and to tap into the power within you to create. Tom's guest, Dixie Gillaspie, is all about helping people tap into their core power to achieve great things. She and Tom trade stories and discuss how to create powerful stories -- and other great things -- without relying on magic and muses.Dixie contributed a chapter to this book: “The Thought That Changed My Life Forever: How One Inspiration Can Unleash Your True Potential and Transform the World”by Chri...
2021-08-1153 min
The Story Power Marketing ShowWhat Would Regis Do?OVERVIEW:Tom kicks off this episode with a story about Regis Philbin, why he was the greatest HOST ever, and what we all can learn from him to connect more effectively with prospects and clients. Michael DeLon is THE authority on BUILDING authority and credibility. Michael DeLon is known as The Credibility Creator. Michael DeLon transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility. He learned about the importance of credibility the hard way. He’s going to share that story with us. Today he's a successful business ow...
2021-08-0435 min
The Story Power Marketing ShowHow to Delight Customers and Beat Back the Avenging HordesOVERVIEWTom kicks off this episode with a story about a vengeful woman and all of the vengeful people who are ready to pounce if you fail in service delivery. His guest, Vance Morris, knows plenty about this. Vance is a Walt Disney World Resort Management Alumni He spent 10 years as a leader in the Resorts before setting out on his own. He established a carpet cleaning business on the Eastern Shore of Maryland where he applies customer service lessons learned from Disney to delight customers and maximize profits. He now shares those lessons...
2021-08-0442 min
The Story Power Marketing ShowInformation Is ALWAYS More Delicious with a Side of EntertainmentOVERVIEWTom kicks off this episode with a story about a burger joint in Toronto that did something wildly entertaining to attract attention. That burger joint AND Tom’s guest, Dr. Pele, are all about informing AND entertaining their prospects and customers. Call it INFOtainment. Dr. Pele is a master infotainer. He and Tom discuss how to bring value to followers with authentic, info-taining content that keeps prospects and customers on the edge of their seats and inspires them to act.FULL EPISODE VIDEOhttps://vimeo.com/585125483?sh...
2021-08-0438 min
The Retention ROI™ Podcast210: Story Power Marketing, With Tom RuwitchBy now most of us have heard about the power and utility of storytelling as a business development tool. Some of us may have even experienced the power of story when performed by a true master of the art (and science) of narrative persuasion. But how can coaches, consultants, and service providers proactively and strategically use storytelling to "captivate prospects and inspire them to act so they can get more clients, more quickly and easily?"In this episode, we meet CEO Tom Ruwitch, who is the Founder and President of Story Power Marketing, where coaches, consultants, and t...
2021-04-1635 min