Shows
Competent Man PodcastZen and The Art of Effective Leadership with Nicole Schaefer
Tom welcomes a Competent woman, Nicole Schaefer to the show. Nicole is a leadership coach who uses horses to teach leadership skills, discusses the importance of authentic leadership and the role of horses in developing self-awareness and effective communication.
Schaefer emphasizes the importance of leading from one’s core values and principles, rather than adhering to societal norms or expectations. Schaefer’s leadership coaching involves working with horses, which provide honest and candid feedback, helping individuals become more self-aware and authentic. Horses do not react to performance or expectations but rather to the indi...2025-07-251h 04
Free Cosmos PodcastsBRO - DO YOU EVEN UFO?I. The Shifting Landscape of UAP/UFO Discourse:
A central theme across the sources is the significant shift in how UAP/UFOs are discussed and perceived. What was once considered a fringe topic is now being addressed in official government channels and attracting more scientific interest.
Government Acknowledgment and Investigation: Multiple sources highlight the U.S. government's increasing transparency and formal investigation into UAPs.
"The skies it seems are opening up... The Pentagon's UAP Task Force and now the All Domain Anomaly Resolution Office or ARO have released unclassified assessments detailing encounters by military personnel...2025-05-2700 min
Free Cosmos PodcastsUnveiling Project Starlight: Secrets of UFO Technologyhttps://freecosmos.pro
PROJECT STARLIGHT REVEALED -
UFOs and government secrets - most people think it's all science fiction. But what if I showed you newly declassified Pentagon documents that prove we've been studying these phenomena for decades, with findings that challenge everything we thought we knew about physics?
The scope of what's being revealed today is absolutely mind-blowing. We're talking about a massive government program that's been operating in secret since 1989.
Project Starlight - that's what they called it. And we're not just talking about some small research initiative. This was a multi-billion...2025-05-2304 min
Free Cosmos PodcastsUnraveling the Mysteries of Aerial PhenomenaExecutive Summary:
This briefing document analyzes the tasking provided to an intelligence analyst for reviewing the FreeCosmos feed concerning UFO/UAP reporting. The provided text outlines a structured approach to ingesting, analyzing, and synthesizing information related to UAP sightings and events. The key themes and instructions center on data collection, detailed summarization, identification of trends, assessment of source credibility, and strategic insights with recommendations for further research and action. The emphasis is on extracting concrete data points, identifying patterns, and assessing the evolving landscape of UAP research and disclosure.
Section A: Article Summaries
The...2025-05-1905 min
Free Cosmos PodcastsLatest News Feed.05102025Listen to 'Latest News Feed.05102025': https://freecosmos.pro/podcasts/episode.php?guid=episode_681fd12d55fdb
The primary source, "Free Cosmos Pro News," functions as an aggregate news feed focused on the keywords "UFO, UAP, UFO Sightings, UFO News." This indicates that the public discussion and reporting around unidentified aerial phenomena (UAP) and UFOs remain active and are being compiled and disseminated through various online channels. The feed's reliance on RSS.app suggests an attempt to provide a centralized and potentially curated view of ongoing developments in this area.
While the provided excerpt from the...2025-05-1104 min
Free Cosmos PodcastsDebunking The Massive Ufo Claim - Free Cosmos S10E09 - 05-09-2025https://freecosmos.pro
Subject: Review of claims and debunking regarding a purported 1,000-foot UFO photo
Executive Summary:
This briefing document analyzes an online article discussing a widely shared photo, initially presented as a massive 1,000-foot UFO over the American Southwest by former Department of Defense employee Luis "Lue" Elizondo. The article highlights how social media users quickly debunked this claim, identifying the image as depicting agricultural crop circles. The article also covers Elizondo's subsequent statement acknowledging the error and his justification for sharing the photo as an illustration of the need for a civilian reporting...2025-05-0908 min
Free Cosmos PodcastsFree Cosmos Reports - The Colombian Sphere 05-02-2025 S10E08The Colombian Sphere Case
https://gamma.app/docs/The-Colombian-Sphere-wg40884eiliwnpl
Our first story sounds like pure science fiction: a glowing metallic sphere seen flying over rural Colombia. In early March 2025, residents near Buga, Colombia reported a mysterious orb zipping through the sky in zig-zag patterns
https://freecosmos.pro
Introduction
The topic of UFOlogy – the study of unidentified flying objects – has catapulted from fringe curiosity to mainstream discussion in recent years. Major news outlets and even governments are openly talking about mysterious craft and possible non-human technology. Yet despite the increasing volume of credible evid...2025-05-0207 min
Free Cosmos PodcastsFree Cosmos S10E06 AI Image Generator Comparison and Stable Diffusion ExplainedExecutive Summary:
This briefing document addresses two key areas related to generative AI: (1) differentiating between various AI image generators and outlining their strengths and weaknesses, and (2) explaining Stable Diffusion and its broadening applications beyond image generation. The provided source text poses direct questions on these topics, indicating a need for a clear and concise overview.
Section 1: Differentiating AI Image Generators - Strengths and Weaknesses
The source text requests a comparison of AI image generators, including their strengths and weaknesses, and potentially a "top 5" ranking. While a definitive "top 5" can be subjective and rapidly change...2025-04-1806 min
Free Cosmos PodcastsFree Cosmos S10E07 Understanding AI Testing, Training and HardwareThis briefing document outlines the key themes and crucial questions raised in the provided text, which serves as a foundational concept for a podcast. The podcast aims to demystify the testing processes of various artificial intelligence platforms and explain the significance of the underlying hardware, particularly CPU chips and the AI training process.
Main Themes:
The core themes identified in the source text revolve around transparency and understanding of AI evaluation and the fundamental hardware enabling AI capabilities. Specifically:
AI Platform Testing and Validation: A central focus is on elucidating how AI platforms are...2025-04-1805 min
Free Cosmos PodcastsFree Cosmos S10E04 . The Rise Of AI 001AI Demystified: A Briefing Document on “The Rise of AI” Podcast
This briefing document summarizes the main themes and important ideas presented across the provided sources related to “The Rise of AI” podcast and its companion “AI Demystified: A Study Guide.” The podcast aims for a “positive yet pragmatic approach” [The Rise of AI Podcast: Introduction] to exploring the rapidly evolving landscape of artificial intelligence.
I. The Current AI Landscape: Capabilities, Limitations, and Acceleration
The podcast begins by establishing the current state of AI, focusing on systems widely recognized by the public.
Major AI Systems: The...2025-04-1808 min
Free Cosmos PodcastsFree Cosmos S10E01 . UFOs, Elizondo, and Disclosure Debates 001Sources Reviewed:
“Are UFOs a Threat to National Security? This Ex-US Official Thinks They Warrant Investigation | HISTORY” (Published May 21, 2019, Last Updated February 18, 2025)
“Army partners with former Blink-182 founder’s UFO research company to study alien technology - Military Times” (No publication date specified, likely around September 2020 based on Elizondo quote)
“Christopher Mellon - Wikipedia” (Accessed October 26, 2023)
"Lue Elizondo's response to today's controversy's. : r/UFOs - Reddit" (Post date unknown, likely around early 2023 based on context)
"Luis Elizondo - Wikipedia" (Accessed October 26, 2023)
"Main Points from Tom DeLonge's UFO Film: : r/aliens - Reddit" (Post date unknown, likel...2025-04-1817 min
Free Cosmos PodcastsFree Cosmos S10E05 . News, Events and Stories 04 17 2025 0908Recent UAP/UFO Events and Sightings:
The briefing explicitly directs the focus towards recent events and sightings as reported on the freecosmos.pro news feed. The goal is to provide listeners with up-to-date information within the past couple of weeks.
The instruction to "stay neutral, no snark, no sarcasm, be pro topic" underscores the need for an objective presentation of the information found on the news feed.
Official Investigations and AARO (All-domain Anomaly Resolution Office):
The mention of "AARO" indicates an awareness of the official government body tasked with investigating UAP. This suggests that the discourse...2025-04-1804 min
Free Cosmos PodcastsFree Cosmos S10E03 . Replication - A Star Trek FutureThis briefing document summarizes the key themes and important ideas presented across three podcast excerpts discussing the potential impact of advanced replication technology. The central concept explored is a future where matter can be created from energy on demand, akin to a highly sophisticated 3D printer. The podcasts delve into the profound economic, social, and technological shifts that such a capability could trigger.
Main Themes:
Fundamental Shift in Material Reality and Economics: All three excerpts emphasize that replication technology has the potential to fundamentally alter our relationship with material goods and the economic systems built around...2025-04-1808 min
Free Cosmos PodcastsFree Cosmos S10E02 . UAP, Consciousness, and Extraterrestrial Contact Discussions 001This briefing document synthesizes the main themes and important ideas emerging from a collection of Reddit threads, website excerpts, and a journal article concerning the teachings of Bashar (channeled by Darryl Anka), the potential societal impact of UAP/NHI (Unidentified Aerial Phenomena/Non-Human Intelligence) disclosure, methods of analyzing UAP video evidence, Luis Elizondo’s disclosure efforts, the archiving of UFO research collections, and related concepts of consciousness and belief systems. The sources reveal a spectrum of perspectives, from spiritual guidance on personal reality creation to pragmatic concerns about societal upheaval following potential extraterrestrial contact confirmation. Key recurring themes include the po...2025-04-1825 min
Working DraftRevision 617: Die CODE – eine Hochschule wie man sie sich wünschtIn diese Revision haben wir Thomas „Tom“ Bachem aus Berlin zu Gast. Tom ist Unternehmer, Softwareentwickler, Angel-Investor, und vor allem Gründer der innovativen Tech-Hochschule CODE. Und um die geht es in dieser Folge auch.
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Ein starker Fokus liegt hierbei auf den Frontend-Frameworks Angular, React und Vue. Nebe...2024-05-211h 12
The Fearless Warrior Podcast005: Getting Team Buy-In and Building Culture with Coach Tom Horton, Papio South SoftballCoach Horton is in his fifth season at the helm of Papillion Lavista, south softball. He's in his 14th year as head coach and 23 years in fast pitch. I've had the opportunity to coach alongside Tom and his team as a mental performance coach. What I love most about working with high school athletes is the ability to support coaches as they build their culture and chase really big goals in such a short span of time. Here in Nebraska. We are one of the few states that softball is a fall sport. It's a grind and i...2023-08-3042 min
Tom Anderson ShowTom Anderson Show Podcast (7-14-23) Hours 1 & 2HOUR 1Tom overviews Presidential Primaries and processTom overviews Iowa's Caucus and ponders why Christians support Donald TrumpEvangelicals in Iowa prefer Trump - can another Republican candidate do well there? / (NPR) https://www.npr.org/2023/07/14/1187571812/evangelical-christian-voters-in-iowa-love-trump-can-another-republican-win-them-Trump attacks Iowa's Governor / (CNN) https://www.youtube.com/watch?v=UqM22yaTX34Jill Schaefer, Regional Director for Gov. Dunleavy with an updateDalton from Mat-Su calls in on Trump and presidential politics and why Trump is winning and why Vivek should be HOUR 2"Friends, Romans, Countrymen lend me your ears" / https://www.youtube.com/watch?v=0bi1P...2023-07-141h 25
Every Second CountsEpisode 8 Army Veteran Country Singer Schaefer MuellerArmy Veteran Schaefer Mueller discusses his experiences while in the United States Army and entering Country Music as a singer.You can find out more about Schaefer Mueller:https://www.facebook.com/schaefermuellermusic?mibextid=LQQJ4dhttps://instagram.com/schaefermueller?igshid=YmMyMTA2M2Y=https://www.tiktok.com/@schaefermuellermusic?_t=8bKXYCWdHhu&_r=1For more information about Just4veterans contact :Matt Grimes (832)784-3792Matt@just4veterans.comwww.just4veterans.comhttps://www.facebook.com/matt.grimes.1428?mibextid=LQQJ4d2023-04-081h 29
Kulturbeutel 2.0Manila, Migration, Sub-Kulturen: Dirk Schaefer nimmt uns mit„Menschen schauen mich an und sehen keinen Dirk Schaefer, denn ich bin ein Asiate.“ Dirk wurde in den Slums von Manila auf den Philippinen geboren und später von einem deutschen Vater adoptiert. Was ihn geprägt hat und warum wir eher Angst vor Sub-Kulturen haben sollten, erzählt er in dieser Folge vom Kulturbeutel 2.0. Dirk ist Vorsitzender des Beirats für Migration und Integration der Stadt Koblenz und hat im Gespräch mit Eugen und Tom so einiges zu berichten.
Moderation: Tom Neumann & Eugen Schitz
Produktion: Studio Fischkopp
Gastgeber: EASIT
2023-03-0240 min
Ones ReadyEp 184: 57th Wing Command Chief TACP Tom SchaeferSend us a textCMSgt Tom Schaefer lives by the words, "Humble, Approachable, Credible". As the Command Chief of the 57th Wing in Las Vegas, Nevada, Chief Schaefer is responsible for a wide array of Airmen of all AFSC's and capabilities. Chief Schaefer lays out his philosophy as a team guy for his entire career all the way up to his current position. From candidate to active duty operators, there are many lessons learned in this one, no matter what your career is. Make sure to follow the entire 57th Weapons School on IG...2023-01-1457 min
The Marketing CompanionThe Tom Peters interviewTom Peters was named as one of the top 10 business minds of this century and he just published an extraordinary new book. In this interview, he covers some surprising topics with typical boldness: His surprising take on "quiet quitting." "You don't have to like your employees, but you have to love them." Why great speakers act out of a sense of desperation about their message Why "business is community, period." Your job as a leader is to "hire well and promote." Why he is perpetually pissed off Why we need to hire "the quiet ones." Tom is best-known for his...2023-01-0233 min
DO WHAT YOU LIKE!Rob Schaefer Ep # 122HEALING HANDS”, what does that mean to you? Ever wonder what it means to be a MASSAGE THERAPIST?Rob Schaefer used to massage his mother’s back legs and feet to relieve her from the pain of severe rheumatoid arthritis. After years of working in Hotel Restaurant Management, Bob resigned from his job and enrolled at The Center for Transpersonal\Body Mind Studies. He now uses his “healing hands” to heal people by using many different techniques, including Swedish Massage, Shiatsu, Reflexology among others. 2022-04-1857 min
Succeed Through SpeakingHow To Build Momentum For Your Ideas - With Mark SchaeferTom Bailey, founder of Succeed Through Speaking, interviews Mark Schaefer.
Mark Schaefer is a globally-recognized consultant, keynote speaker, and the best-selling author of nine books including his latest: "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds"
Resources / Linkshttps://businessesgrow.com/cumulative-advantage/https://businessesgrow.com/
More from Succeed Through SpeakingSucceed Through Speaking helps Coaches, Consultants, Entrepreneurs and Experts how to amplify their Expert Authority & get their message to market with both confidence and clarity so that they can raise their profile and...2021-10-2810 min
Everyone Has A Voice: Comeback Stories. Hope For A Better Tomorrow.Grief Camp with Tom SchaeferTom lost both parents before the age of 10. He discusses making the shift of being owned by his story, to owning his story, and serving at a grief camp. “It wasn’t until 5 years ago that I started sharing my story. I felt like I had to have it all together. I had to fulfill this image that I created. Telling this story did not fit in with that,” Tom Schaefer, Grief Warrior.2021-09-1022 min
The InterfaceEpisode 092:Tom SchaeferA conversation with Tom Schaefer, Amphenol's Business Development Director specializing in eMobility and Battery Products for the Transportation industry. Tom has been with Amphenol for almost four years after spending time as a Submarine Officer in the U.S. Navy. We talk about the EV market including the interconnect product differences between EVs and gas-powered vehicles. We talk about his time in the ROTC program at MIT, then discuss what it was like working and living on a submarine. We talk about how having to be a jack-of-all-trades on a submarine has translated well to his work at Amphenol...2021-06-0434 min.jpg)
TJ Morris ET RadioAscension Age Free Cosmos Exposure Tom SchaeferThomas Schaefer likes to be called Tom. Tom is a U.S. Navy Veteran who had a topsecret sci clearance aboard a submarine. He decided to become a photographer/videographer, business consultant and works with us now as a founder of his not-for profit.
We hold that Every human being from planet Earth is a free person of the cosmos with equal viability as a sentient being with all other positive sentient beings.Each is worthy of love and every positive right, rights inherent and irrevocable by any state, government, corporate entity, or another species outside the planet Earth. Our...2021-04-212h 18
ACO Radio ClubAscension Age Free Cosmos Exposure Tom SchaeferThomas Schaefer likes to be called Tom. Tom is a U.S. Navy Veteran who had a topsecret sci clearance aboard a submarine. He decided to become a photographer/videographer, business consultant and works with us now as a founder of his not-for profit.We hold that Every human being from planet Earth is a free person of the cosmos with equal viability as a sentient being with all other positive sentient beings.Each is worthy of love and every positive right, rights inherent and irrevocable by any state, government, corporate entity, or another species outside the planet Earth...2021-04-212h 17
TJ Morris ET RadioAscension Age Free Cosmos Exposure Tom SchaeferThomas Schaefer likes to be called Tom. Tom is a U.S. Navy Veteran who had a topsecret sci clearance aboard a submarine. He decided to become a photographer/videographer, business consultant and works with us now as a founder of his not-for profit.We hold that Every human being from planet Earth is a free person of the cosmos with equal viability as a sentient being with all other positive sentient beings.Each is worthy of love and every positive right, rights inherent and irrevocable by any state, government, corporate entity, or another species outside the planet Earth...2021-04-212h 17
Help Us Out With ThisCoral Reefs and Conservation with Tom QuigleyUnder the sea, everything's better down where it's wetter, take it from Tom Quigley. Tom joins the show to give us the scoop on sea slugs, underwater life as Pokémon, the majesty and importance of coral reefs, and the different ways you can keep yourself...warm...in a wetsuit.
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Recorded April 15, 2021 //
Hosts: Paul Boye and Nick Schaefer //
Guest: Tom Quigley (Twitter) //
Music: Pete Scalzitti (http://brontosor.us/) & Mixkit //
Produced with Zencastr and Audacity
helpusoutwiththis@gmail.com
Instagram: @helpusoutwiththis
Twitter: @helpusoutwthis2021-04-2058 minThe Marketing CompanionThe essence of marketing with Tom PetersBusiness legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world. 2021-04-1237 min
The Cooper VortexDB Cooper Unsolved Case Files - Tom SullivanTom Sullivan is an author, illustrator, graphic designer, and unsolved case enthusiast. His newest book Unsolved Case Files: Escape at 10,000 feet is all about DB Cooper and it is truly excellent.
Buy Escape at 10,000 Feet!
https://www.amazon.com/Unsolved-Case-Files-Escape-Missing/dp/0062991515
Visit Tom's site and buy his other books!
http://www.thomasgsullivan.com/
If you have questions, comments, or if you know who DB Cooper was, you can reach us on Facebook, Twitter, Instagram or email us at dbcooperpodcast@gmail.com. If you enjoye...2021-03-2750 min
American Countryside - An Amazing JourneyIranian Hostage Tom SchaeferWe take you the country of Iran in 1979. Tom Schaefer was working in the U.S. Embassy when he and others working there were taken hostage for 444 days. It’s an amazing story of keeping mind, body and faith strong in one of the most difficult times a person could face. See omnystudio.com/listener for privacy information.2020-04-1246 minThe Cooper VortexDB Cooper Science Panel - Eric Ulis, Tom Kaye, AnonymousTom Kaye is a scientist who works in the fields of paleontology and astrophysics. Somehow his work got him involved in the DB Cooper caper, and like everyone else once he was in he couldn't escape the vortex. He was the lead investigator for the Cooper Research Team, also known as the Citizen Sleuths. All the forensic work done on the case, was done by Tom Kaye and his team. They even had access to all the evidence the FBI had on the case. Check out his website to read about all their work on the case at CitizenSleuths.co...2020-03-272h 10Working DraftRevision 408: Ember.jsHans und Peter lassen sich von Jessica Jordan (Web, Twitter), ihres Zeichens Software-Engineer bei simplabs und Autorin für The Ember Times alles zum unterschätzen JavaScript-Framework Ember.js erzählen!
.ionos a.message_link {
margin: 0 0 1rem; width: 100%;
border-bottom: 0;
display: block;
}
.ionos a.message_link img {
margin: 0 auto;
}
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[00:00:00] Ember.js
Wir lernen wirklich alles über Ember, das sich als ein Framework für komplexe Web Apps beschreiben lässt, bei dem vieles Out of the Box mitgeliefert wird. Von den Anfänge...2020-01-141h 19The Cooper VortexDB CooperCon 2019 - Eric UlisEric Ulis is the creator and host of the 2019 DB CooperCon this November 22-24th in Vancouver, Washington and Portland, Oregon. He was kind enough to take the time to personally tell us about the upcoming event.
Check out the website for more info!
https://dbcoopercon.com/
The following information is from the website dbcoopercon.com:
Please join us at CooperCon 2019 and hear experts discuss all aspects of America's only unsolved skyjacking. There will also be ample opportunity for audience questions and discussion. Moreover, a special emphasis is bei...2019-09-1637 minThe Cooper VortexDB Cooper Wore a Tie - Tom KayeTom Kaye is a scientist who works in the fields of paleontology and astrophysics. Somehow his work got him involved in the DB Cooper caper, and like everyone else once he was in he couldn't escape the vortex. He was the lead investigator for the Cooper Research Team, also known as the Citizen Sleuths. All the forensic work done on the case, was done by Tom Kaye and his team. They even had access to all the evidence the FBI had on the case. Check out his website to read about all their work on the case at CitizenSleuths.c...2019-04-291h 28
The Marketing CompanionSaying goodbye to TomIn this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.2019-03-1725 min
The Success, Drugs & Rock 'n' Roll Show with Dionne & TomInterview with Mark W SchaeferIn this episode, we speak to the marketing and branding guru Mark W Schaefer - make sure you've got a pen and paper handy. So much to take away from this one! Dionne Buckingham-Brown and Tom Mallens are a couple fascinated by one question, how do you live a great life? How do you juggle the desire for financial freedom and conventional business success with the desire to raise children, travel the world, dance around campfires at wild hippy parties at 3am and *still* not want to strangle each other along the way. Each episode, we talk...2018-11-2600 min
Paranormal AnalyticalTom Schaefer - SpiritualityWe broadcast live on Facebook every Thursday 7pm CST. Tonight's special guest is Tom Schaefer, author on spirituality. Hosted by Eddie Hill and co-hosted by Rene Rodriguez and Dillan Holliday.2018-09-071h 53
The Marketing CompanionMarketing lessons from KISS, Paula Abdul and an actor we don't rememberIn this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.2018-09-0243 min
The Marketing CompanionWhy customers really don't want to engage with your brandHosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.2018-07-0833 min
The Marketing CompanionThe brand stand: Mixing politics, social good and salesIn this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?2018-04-3033 min
The Marketing CompanionAre we at the end of experiential marketing or the beginning?How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience. They also dive into stupid agency tricks and a wishlist for our favorite tech leaders. And Tom issues an apology for mis-casting Mark!2018-02-1937 min
The Marketing CompanionStaying relevant in a marketing careerHave you ever wanted to learn what Mark and Tom actually do for a living? In this unusual episode Mark and Tom open the curtains and talk about their careers -- How they got to where they are today and how they intend to remain relevant for the next level. A fascinating discussion about relevance in the fast-changing digital age!2018-01-2234 minWorking DraftRevision 322: ColloqLinz, München, Köln, Lissabon, Hongkong. Der wohl verteilteste Working Draft bis heute dreht sich um Dinge die entstehen, wenn man gemeinsam an einem Ort ist. So haben Holger Bartel, Tobias Tom und unser hauseigener Anselm eines schönen Tages in Düsseldorf beschlossen, die Event Plattform Colloq ins Leben zu rufen. Wir lauschen der Motivation und lernen aus den Erfahrungen.
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[00:00:00] Colloq
Wir erfahren von unserem internationalen Trio warum es etwas wie Colloq braucht, wie man ein solches Projekt ins Leben ruft und wie man sich von Datenfriedhöfen à la Lanyrd unterscheiden will. Dahinter stecke...2017-12-1147 min
The Marketing CompanionThe Humor ShowOne of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including ... The "slow revelation" that made him realize humor could be a key part of his marketing future The connection between "story" and humor in corporate communications The process companies go through to add humor to their marketing communications Why the best humor starts with pain points What happens when...2017-10-2734 min
The Marketing CompanionThe end of lazy marketingI had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom's presentation and I found his insights to be remarkable and very relevant to marketing today. I thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case that you can't win in marketing today by staying in the "treetops," by immersing yourself in...2017-10-1331 min
The Marketing CompanionThe politics of content marketingIn this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his politics-related talk Why Mark thinks "loyalty" is a fading marketing idea Content Marketing World hits and misses And as a bonus, we announce new plans for Companion Storm 2! Check it out! Please support our extraordinary s...2017-09-1537 min
The Marketing CompanionPersonal marketing successes and failuresIn this very personal episode of The Marketing Companion, hosts Mark Schaefer and Tom Webster reveal their own best marketing successes and failures. Learn why desperation may be a key to success, how money is made in the margins, and why a dial-up internet connection destroyed a great business. Mark and Tom also announce plans for the first human-powered self-driving vehicle!2017-08-1739 min
The Marketing CompanionAmazon's new social network primed for success?Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results ... Meerkat Ello Path Google+ It's a tricky business. A new social platform needs to solve a unique customer problem or find an under-served niche and then avoid assassination by Facebook (by having intellectual property and a huge war chest to protect it). It has been so difficult breaking into the pantheon of elite social networks that in the past five years there has only been one new entry (Snapchat) that is attracting significant...2017-08-0437 min
The Marketing CompanionShould you believe the "Meeker Report?"Like many digital marketers, I look forward to the epic internet trends report produced each year by venture capital firm Kleiner Perkins. Better known as "The Meeker Report," the epic slide deck is an exhaustive summary of the relevant trends we need to be considering for our companies as the digital world moves forward. Over the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about r...2017-06-2238 min
The Marketing CompanionAchieving escape velocity with your marketing messageMy Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is "create quality content and it will rise to the top" but that does not work any more. Perhaps it never has. There are content discovery algorithms and bots working behind the scenes that hold us in our place. The digital world is presented to us in an ever-shrinking filter. Tom uses some examples from the music industry to...2017-06-0933 min
The Marketing CompanionArtificial intelligence, real marketingThe inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic. Artificial intelligence and marketing -- what's real, what's now, what's ahead? Our latest episode is a far-ranging discussion that gets into: Customer service -- brighter days ahead The incremental change that is happening now AI as a source...2017-05-2631 min
The Marketing CompanionYour content: When is it time to pivot or quit?I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. "I just thought it was time to create something new," he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity in an audience and a body of work. What would make you decide to walk away from that? My promise to you on this blog is that it will always be relevant, interesting, timely, and entertaining. It will be worth your...2017-04-1434 min
The Marketing CompanionA special 100th episodeIn 2012, I escaped the crazy crowds of SXSW to have dinner with my friend Tom Webster and his wife Tamsen. We had a magical evening and at the end of our time together I commented that I wish we had recorded the conversation. A lot of people would have loved to hear that debate! A year later, I was thinking about starting a podcast. It was a difficult decision because I didn't want to begin anything that would distract me from creating great content on the blog. I decided I needed a podcasting partner and there was literally only...2017-03-3136 min
The Marketing CompanionThe audio revolution and the opportunity for smart marketersIs social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years in the making: The Infinite Dial. Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble Emergence of smart speakers (like Google Home and Alexa) ... and why Apple is falling behind. The profound implications of the extraordinary...2017-03-1734 min
Pirate Radio Podcasts™Episode #48 - Tom Schaefer Returns!3min - WE like to treat ALL our guests "special"
4min - OBS (Open Broadcasting Software), You-Tube
5min - Tom's "HOT" mic feature, "value added" content
Tom's Multimedia (busy guy)
miamitom@gmail.com http://everthink.tv
https://www.youtube.com/channel/UCzvzRGa4nllljimp3mOobkA
EX. https://www.youtube.com/user/DarcizzleOffshore
6min - WHO is Tom Schaefer?
de-industrialization, off-shoring, content providers, VLOGS, "Cooking Fish with Tom."
14min - Weather warfare? "man-made" chemtrails in Mexico, and beyond. TESLA, HAARP, gen-engineering
18min - Cognitive dissonance, FLAT EARTH, Tom's PIRATE story, life on a nuclear submarine
20min - FAKE NEWS, SPIN, technoKracy
23...2017-02-131h 43
The Marketing CompanionWhat does digital transformation mean to marketing?Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I've never met...2017-02-0226 min
The Marketing CompanionThe Internet of Things and the future of marketingNo list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly the subject is over our heads! Not that this has stopped us before ... but we decided to try something new and actually get some expert advice on this important topic. On...2016-12-2331 minThe Marketing CompanionConversational marketing and the gig economyIn the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics: The "Gig economy" -- The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend. Conversational marketing -- This is beyond the social media mantra of "conversation." New technology like bots enable one-on-one conversations to develop enhanced personal profiling about ... you. This could revolutionize customer service and targeted marketing. Will bots know you...2016-12-0837 min
The Marketing CompanionThe Elements of PersuasionWe talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom's wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make an impact, but to change behavior. Persuasion has a number of elements, and you can't truly persuade without understanding your audience -- not just the story you want to tell them, but the information they want and...2016-10-1336 min
The Marketing CompanionCourageous marketingIn our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way. Various research reveals that content marketing is not seen as effective by a majority of marketers, yet content creation budgets continue to rise dramatically. In our podcast, Tom Webster described content marketing as "an uphill slog" with the value of content "rapidly approaching zero" due to the flood of helpful and quality content that's available. But Tom...2016-09-2931 min
The Marketing CompanionWhy Content Shock is coming to an ad near youIf you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a "relative non-factor for predicting Facebook’s future revenue growth starting this time next year." Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to...2016-08-0538 min
The Marketing CompanionMarketing mega-trendsEach year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? No! That's why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Some of the ideas we cover in our new podcast are: Why "viral" is more is more viral that ever and how Facebook Live will become the ultimate in reality TV and a revolution in journalism. Why self-driving cars will dramatically change o...2016-06-2337 min
The Marketing CompanionThe greatest social media opportunity? You might be surprised!We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. I probably consume more content than ever. But I do it though Netflix, through Sirius radio, through Spotify. I don't personally use an ad blocker ... but I don't see ads, either. Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. You heard me correctly. Podcasting...2016-06-0930 min
The Marketing CompanionCutting through the marketing noiseIn our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It's a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad-blocking are pushing marketing dollars into new places. An unlikely source of content innovation -- printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing...2016-05-2737 min
The Marketing CompanionA modern marketing wish listIn the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see "more of" and "less of" on the web. Among the topics we explore: Brand skepticism and brand bullying -- It seems like any time a company authentically tries to be "human" on the web it attracts an attack. If we want brands to show up in a more human way, shouldn't we reward them? Evangelism -- This word is a red flag for me. When anybody describes themselves as an evangelist for ... (fill in the latest s...2016-05-1334 min
The Marketing CompanionFacebook chases down SnapchatSo much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new ideas that will be affecting your marketing programs now and in the future. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook's takeover bid last year. Mark Zuckerberg is taking revenge like a jilted lover. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat ... AT WAR? The surprising new study that shows how people consume content in their cars. GOLLY G...2016-04-1438 min
Skywatchers Radio2016 - 04 - 06 - Skywatchers Radio W/ Tom ShaeferJoin Crystal, Alan, and Chris and the impromptu return of Angel as they welcome to Skywatchers Radio, Tom Schaefer.
Tom is a science fiction author of the book “Tu & The Collectors” which talks about disclosure, mass colonization, and the imagining of mankind migrating to a larger Earthlike planet.
(See http://tuandthecollectors.com/)
The book talks about how technology is evolving towards a money-less economy, and how imaginary technologies like replication may already be in the works.
Tom Schaefer, born 9/11/1958, was given up for adoption at 2 yrs of age, and grew up in the 1970's in the midwest, with his twin brot...2016-04-041h 53
Skywatchers Radio TV2016 - 04 - 06 - Skywatchers Radio W/ Tom ShaeferJoin Crystal, Alan, and Chris and the impromptu return of Angel as they welcome to Skywatchers Radio, Tom Schaefer. Tom is a science fiction author of the book “Tu & The Collectors” which talks about disclosure, mass colonization, and the imagining of mankind migrating to a larger Earthlike planet. (See http://tuandthecollectors.com/) The book talks about how technology is evolving towards a money-less economy, and how imaginary technologies like replication may already be in the works. Tom Schaefer, born 9/11/1958, was given up for adoption at 2 yrs of age, and grew up in the 1970's in the midwest, with his twin brot...2016-04-041h 53
The Marketing CompanionSnapchat For the WinFor the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion -- Snapchat, at least if you're a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook with social media users aged 12-24. In fact, 72 percent of them now use Snapchat and 26 percent cited this as the channel they use most often, up from 15 percent just a year ago, a mind-blowing statistic. At the same time, Facebook dropped from 43 p...2016-03-1833 min
The Marketing CompanionUnlocking the new secrets of customer serviceHow much time do you spend each week learning something new? It's a problem for me, which is why I love podcasts so much. I can usually find a way to fit in a 30 minute podcast and feel energized and refreshed. I am even getting a lot of new blog posts ideas from podcast discussions that inspire me. If you haven't discovered podcasts as a way to get energized and inspired, the latest edition of The Marketing Companion would be a great place to start. In this latest edition you'll hear about two new apps to help you create...2016-02-2036 min
The Marketing CompanionThe internet we need to saveTom Webster and I have been doing a podcast together for nearly three years. And this is what Tom had to say about our latest episode: "This was our best podcast ever." What made it so? Is the Internet changing for the better or for the worse, and should businesses care? We were inspired by a passage in a recent London Guardian post by Hossein Derakhshan. I miss when people took time to be exposed to opinions other than their own, and bothered to read more than a paragraph or 140 characters. I miss the days when I...2016-01-0938 min
The Marketing CompanionThe Rant Show Bollywood dancing. You know you love it. You know you want to do it. So join Tom Webster and me on The Marketing Companion to learn of our new "product line" (many thanks to out friend Ralph Cipolla for the awesome graphic!). Tom and I also get a little prickly on the new edition of podcast. After a brief dance routine (really) we tee-off on online trends that drive us a little nuts: Faking your way through the work-life balance The "live your dream" fallacy Bizarre eMail marketing mis-fires Android podcast dreams Inane round-up blog posts LinkedIn spam 2015-10-3137 min
The Marketing CompanionSales and marketing transformation in the digital world There is no corporate function that has been transformed more quickly -- and more dramatically -- by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age. Some of the incredibly interesting topics we cover include: Emerging technology focuses on many traditional marketing functions. Are marketers becoming redundant? Are we in an era of real-time sales ... or real-time marketing? Or both? Sales has always been day-to-day/tactical...2015-10-1633 min
The Marketing CompanionThe shifting sands of Facebook marketing Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? Impossible you say? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the "secondary advertising ripple" and how it's creating new complexity for companies trying to figure out what's happening on their Facebook page. But wait! There's more! Some of the other ripped from the headlines topics on this episode include: A discussion on new data on how an increase in negative feedback can actually be a...2015-09-0433 min
The Marketing CompanionTelltale signs that it's time to end your business The entrepreneurial spirit was strong in me, even at an early age. I always had some gig going. I sold Christmas cards door-to-door. I raked leaves and cut grass. I watched kids and dogs. I did anything I could to make a buck. But my first entrepreneurial venture was also my shortest one and it occurred when I was five years old. That's right. I started my first business before I entered the first grade! My family home at that time was at the intersection of two busy streets. When people stopped at this corner from any...2015-08-2133 min
The Marketing CompanionThe real story about real-time marketing Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also proved to be disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I disagree on the promise and potential of this marketing trend. In our latest episode we discuss ... Are brands still holding onto old business models because real-time marketing is disruptive How real-time marketing (like the Oreo moment) might...2015-07-2533 min
The Marketing CompanionDo marketing personas still matter? On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek. Sort of. And just when you thought it could not get any more interesting, Tom Webster defines the "rectally derived persona." It's insane I tell you. But we also get into some pretty awesome discussions on the Verizon-AOL deal, why sender-centered co...2015-05-1636 min
The Marketing CompanionThe rise of new content forms One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let's face it, the way we create and consume content has not changed significantly in a decade. The need to stand out will finally force companies to help us create and consume in new ways. And change is in the air. A few new ideas are percolating out there and that is just one of the subjects covered in a very entertaining episode of The Marketing Companion (how many podcasts feature McDonald's characters, an imitation...2015-05-0235 min
The Marketing CompanionDon’t Block Me, Bro! Ad blocking seems to have the advertising industry in crisis but there doesn't seem to be a unified plan to do anything about it. Why? If you haven't become addicted to The Marketing Companion podcast yet, this would be a good episode to try it out. Tom Webster and I cover some amazing topics ... with a little humor and fun thrown in the way as well. In the latest episode, we unwrap: Ad blocking -- A crisis is emerging in the online ad industry. 9 percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is h...2015-02-2030 min
The Marketing CompanionThe world's most under-utilized social media platforms In the latest edition of The Marketing Companion podcast, Tom Webster and I climb all over today's hottest marketing topics. Here's a sampling of our latest audio adventure: Tom amazes Mark with his knowledge of the Seven Dwarves. Cancelling Google Glass -- Is this a blip on the wearable tech radar or has Google set the industry back a step? Under-used social media platforms -- Mark tried an experiment that increased his page views by more than 10X. Would it work for you? What platform seems to be attracting more thought leaders than any other? Clever ways to...2015-01-2336 min
The Marketing CompanionNothing but the funny bits We've had a great year on The Marketing Companion podcast and Tom Webster and I thought we would end 2014 with a bit of fun. We've compiled a few of the most hilarious highlights from our podcast so you can ring in 2015 with a laugh. Nothing But the Funny Bits features some of our most popular "products" that got us laughing the hardest, including: Google Pants -- The Party in your pants! Ass Ads -- Monetizing your wearable technology Mark and Tom's first movie "Drone Wars: Rise of the Machines" starring Arnold Schwarzenegger and Christian Bale as Jeff Bezos. P...2014-12-2633 min
The Marketing CompanionWhat's next in digital marketing? New from The Marketing Companion! Your favorite social media personalities as bendable action figures. Just $12.99. Limited quantities available except for the Mark Schaefer edition. We have plenty of those. One of my favorite activities is thinking and talking about what's coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what's next in digital marketing. On the latest Marketing Companion, Tom and I introduce the Marketing Companion Holiday Catalog (and our new League of Legends Action Figures!) and dive into some things we're watching for 2015: Why...2014-11-2833 min
The Marketing CompanionIs Personal Branding Effective, or A Waste of Time? Do you nurture your online personal brand? Or is your brand simply your personality? Does your personality create your brand or does your brand create your personality? Tom Webster and I had a disagreement on this and the discussion was so compelling we decided to create some content around this in the form of a podcast. In fact, Tom characterizes personal branding as a "load of crap." What is the role of personality containment? Vulnerability? Is there a formula for a personal brand? Opportunities for power today that didn't exist 10 years ago. Creating transferable assets with a personal...2014-11-0129 min
The Marketing CompanionThe Mobile Commerce Revolution It seems at the end of every year, pundits predict that "this is the year of MOBILE!" And perhaps it is finally true. But as my podcasting partner in crime Tom Webster writes in his new book The Mobile Commerce Revolution: Business Success in a Wireless World (with co-author Tim Hayden), it is mobility, not just "mobile", that is changing the world. You are not going to want to miss this insightful discussion on the new Marketing Companion podcast about Tom's new book. You also do not want to miss our discussion of the world's worst mobile a...2014-10-1732 min
The Marketing CompanionEllo and the economics of social networks The advent of Ello has been one of the most interesting developments of the year. The new social network promises a simple, ad-free platform to connect and share. Wait. Ad-free you say? In fact, the platform's founder, Paul Budnitz, has been making the media rounds proclaiming he "doesn't care about money." While there is probably more to this network than pure virtue, Ello is undeniably HOT, signing up 30,000 new users every HOUR. Many bloggers are trumpeting this little start-up as the Facebook killer but is that realistic? Is it possible? And when the stripped-down application offers significantly less functionality...2014-10-0432 min
The Marketing CompanionAuthenticity and the Human Brand My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin's social media presence was extraordinarily brave, honest, and revealing. Through his timely and detailed posts, his friends and followers could get a daily peek into every aspect of his trial. His successful operation was finally trumpeted with a triumphant "thumbs up photo" on Facebook. Thousands of people felt relief. This very public, courageous journal of his trials made a big impact on me and my podcasting mate...2014-09-1931 min
The Marketing CompanionWhat are the boundaries to inbound marketing? One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. The dynamics of our age are unprecedented and exciting. For example, let's say we were in the 1970s. In that entire decade, what innovation caused us to re-think marketing strategy? There was probably one in the entire ten-year-period: the emergence of cable TV. If you compare it to what we face today, it really re-defines what marketing is all about, doesn't it? We need a core competency in...2014-09-0534 min
The Marketing CompanionComing clean on Facebook reach Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? I recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach -- despite what appears to be pretty bad news in this corner of the web. I challenged him -- Why write an article that seems to be so counter to the facts? "I'm tired of so much negativity about Facebook," he said. "I wanted spin the facts in a more positive way." With so much at stake and so...2014-08-2436 min
The Marketing CompanionThe Time for Twitter is Now Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Revenue jumped 124 percent in the latest quarter, and it "beat the Street" estimates for user growth. Twitter shined during the World Cup, owning the online conversation for the planet's biggest sporting event. It appears that Twitter is preparing a "buy now" button. In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best t...2014-08-0832 min
The Marketing CompanionWould you erase yourself from Google Search? Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with. In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: Erasing yourself from Google. New European Union legislation on "the right to be forgotten" allows people to remove themselves from search results. Why hasn't this been an issue in the U.S,? And w...2014-07-2531 min
The Marketing CompanionIf I were the King of Facebook Complaining about Facebook has become one of the web's favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company's problems in 30 minutes. Impossible you say? Well, we can cover a heck of a lot of ground in just one podcast, like ... Can Facebook be a profitable company without pissing people off? How much personal information is too much? Is Facebook lacking...2014-07-1133 min
The Marketing CompanionThe Invisible Blogger By Mark Schaefer My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called "Authorship." In the post, Tom laments that the more he guest posts and syndicates his writing, the less relevant he may become. I know that sounds counter-intuitive but he makes some good points. The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible. Are you getting lost in the ether of the blogosphere? Are we...2014-05-3031 min
The Marketing CompanionLifehacks for the Modern Marketer How do you get it all done? If I had a nickel for every time I heard this question ... well, I wouldn't be rich (let's be honest) but I could probably treat you to lunch. It seems that people have an endless curiosity about how I get things done. Tom Webster and I thought marketing lifehacks would be a very interesting podcast topic -- and it was, because Tom and I had some pretty divergent views on tech solutions versus old-school lifehacks to manage a busy schedule. Some of the topics we covered: Multi-tasking eMail management tricks Tricks to staying...2014-05-1632 min