Shows
Intentional Success with Tom StimsonHow Big Is Small?What makes a show "big"? Money? Complexity? High profile? In this episode, Tom Stimson challenges the industry's obsession with show size and reveals why your operational processes shouldn't change based on arbitrary definitions. Learn why project managers are often symptoms of broken systems, how planning makes complexity simple, and why there are no small shows, just small budgets. Plus, discover the scalable planning model that works for shows of any size, and stop reinventing the wheel with every project! Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-05-2817 min
Intentional Success with Tom StimsonI'm Not Panicking, You're PanickingIn my latest episode, I unpack the tariffs that could hit our industry as hard as the pandemic did five years ago. I cut through the uncertainty to deliver straight talk about what's coming and how to prepare. If you haven't achieved a balanced, scalable business model yet, you're running out of time. Learn why maintaining low overhead, focusing on gross profit over revenue volume, and smart billing practices will be your keys to survival. Those who applied the lessons from 2020 will weather this storm, and those who returned to old habits will struggle.
2025-04-2313 min
Intentional Success with Tom StimsonHow to Turn Value Add Into Added ValueStop letting "value add" become "free work"! In this episode, I explore why the humble "project manager" title could be costing you serious money. Learn how elevating your titles to Producer, Executive Producer, and Technical Director can transform client perception and boost your bottom line. This isn't about padding bills — it's about providing AND charging for meaningful value that makes clients happier and your business more profitable. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-04-1617 min
Intentional Success with Tom StimsonWhat Do Owners Want For Their Businesses?Asking "Where's my reward?" after decades in business? In this episode, I share the five things every owner needs (cash flow, profit, growth, satisfaction, and harmony), why solving cash flow problems means making tough decisions now, and strategies to bring harmony back to your team. Your reward should be a business that works for you — not the other way around. Listen now to finally get the rewards you deserve. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-04-0922 min
Intentional Success with Tom StimsonWho Is Better Than You?Ever been asked, "Who's better than you?" This seemingly simple question took me years to truly understand — and it became a turning point for my business. In this episode, I break down the 10 tiers of AV excellence, from basic "meatball AV" to those mythical Level 10 shows where everything exceeds expectations. You'll learn exactly where your company fits, when you're punching above your weight (and how to succeed anyway), and why the highest-tier shows are dominated by freelancers. Listen now to discover how self-awareness and strategic hiring can elevate your team, your sh...
2025-04-0224 min
Intentional Success with Tom StimsonWhat Does Finished Look Like To You?Does your business have a look, or does it have a soul? In this episode, I explore what your company reveals about itself when you think no one's watching. From cable management to proposal design, every detail speaks volumes to your clients. Discover why over-complicating processes might be hurting you, when precision matters more than exactness, and how to infuse genuine personality into everything you do. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-03-2615 min
Intentional Success with Tom StimsonAll the Things You Won't Learn at JumpstartMy next Jumpstart Workshop hits Columbus on April 22–23, and it'll be unlike anything you've experienced before. Join me for a behind-the-scenes shop crawl of three major production companies, hands-on roundtables, and practical business strategies you can implement immediately. From marketing to operations, finance to talent recruitment — we'll tackle it all. You'll connect with peers who face the same challenges you do and leave with great ideas. Listen now as I explain how this workshop experience can turn your business into a cash cow — and what makes this Jumpstart different from all the others. ...
2025-03-1914 min
Intentional Success with Tom StimsonWhy Doesn't Anyone Want to Be in Sales Anymore?Do you run away when someone mentions the "S" word? In this episode, I tackle the uncomfortable truth about sales in the AV industry. If you claim you don't have salespeople, you're missing the point. Sales is a process, not a title. I break down the three dysfunctional models most companies use, why project managers are just band-aids for a broken system, and how my selling-planning-administration Venn diagram creates a better way forward. You don't need to call anyone "sales" — but someone in your company is selling, whether you admit it or not. St...
2025-03-1217 min
Intentional Success with Tom StimsonThe 3 Marketing Best Practices Every AV Company NeedsIn this straight-talking episode, I tackle a truth you can't avoid: you're in the marketing business. Discover the three mindset shifts that'll transform your marketing, plus a no-nonsense "bare minimum" plan anyone can implement. I explain how to be findable, understandable, and focused on outcomes that matter to your clients. Stop letting potential customers form impressions about you without your input. Your marketing works 24/7, even when you're not. Listen now to make it work FOR you instead of against you. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-03-0512 min
Intentional Success with Tom StimsonWhy Your Team Is Too BusyThink you need more staff to scale your business? Success often comes from having fewer people doing less, not more. Through the lens of a restaurant kitchen, this episode explores how top companies stay lean while delivering excellent results. Learn why "we're too busy" signals deeper issues, discover why qualified workers seem scarce (its' not a labor shortage), and hear how one company became more efficient by cutting its staff in half. If you're stuck working late fixing others' mistakes, this episode will show you a better way. Visit trstimson.com for more...
2025-02-2615 min
Intentional Success with Tom StimsonIs This a Test?In this candid look at what buyers really want, I reveal why most companies fail the RFP test before they even start. Beyond the requests for designs and budgets lies a sophisticated evaluation of your company's value. Learn the 10 hidden criteria that actually determine who wins the project and why your perfect proposal might be sending all the wrong signals. If you're tired of pouring resources into proposals that go nowhere, this episode will help you win the work you want. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-02-1913 min
Intentional Success with Tom Stimson10 Things You Can Do for Your Customer That Cost Absolutely NothingWhat happens after the tech is set up? Smart show producers don't stand around — they transform spaces into client sanctuaries. Learn practical, zero-cost ways to wow clients through thoughtful planning and better use of "dead time." From turning backstage into a presenter haven to making wireless mic management feel like a VIP experience, this episode includes simple actions that showcase your professionalism. Plus, discover how clear proposals and strategic document management save everyone time and stress. These small mindset shifts cost nothing but mean everything to your clients. Visit trstimson.com for more re...
2025-02-1221 min
Intentional Success with Tom StimsonHow Customer Buying Styles Have Changed How You SellNot every customer buys the same way — and that costs you money. In this episode, I unpack the three main buyer types you'll meet and show you how to spot them fast. Learn why Confidence Buyers trust your expertise, Value Buyers need clarity, and Control Buyers think they know more than you do. Get practical tips for crafting proposals that speak to each type, and discover how to maintain your margins while giving customers exactly what they want. This one's perfect for sales professionals looking to close more deals without dropping prices. Visit tr...
2025-02-0513 min
Intentional Success with Tom StimsonYou Are Using Proposals Incorrectly"The client won't pay that much..." "I can skip the proposal presentation..." Sound familiar? In this episode, I tackle the biggest roadblock in sales: the negotiations happening in your own head. Instead of following proven steps that lead to better deals, you might be letting self-doubt and assumptions run the show. Learn how to structure proposals that actually work, master the art of baseline agreements, and present enhancements that genuinely add value. When you negotiate with yourself, you always lose. It's time to stop that cycle and start closing better deals. Visit trstimson...
2025-01-2914 min
Intentional Success with Tom StimsonDon't Close Every Deal, But Always Do ThisIs your top sales performer's magic touch starting to fade? In this episode, I share a real-world story about a consulting firm whose star salesperson saw their close rate plummet from 80% to 50%. But it wasn't about talent — it was about process. Discover a proven three-call system that turns costly leads into committed customers, and learn why sending endless proposals (or as my friend Carl calls it, "smoking hopium") is killing your close rate. If you're ready to stop hoping and start closing, this episode reveals how to make your sales process work for you, not ag...
2025-01-2222 min
Intentional Success with Tom StimsonHow to Eliminate a Key Pricing Variable in 2025Is your event pricing stuck in the past? In this straight-talking episode, I debunk the myth that shorter events should cost less. Follow along as I share a real story about a client who never updated his pre-pandemic prices, and discover why moving to a "one day = one week" pricing model might be the key to better profitability. You'll learn why quality talent costs more for one-day shows and how to confidently price your services based on true value instead of old rental equipment habits. This episode is perfect for event professionals ready to stop...
2025-01-1516 min
Intentional Success with Tom StimsonYour Ideal Customer Should Not Be a FoolStill playing the RFP game in 2025? In this eye-opening episode, I explore why RFPs might be holding you back from success. From a shocking story about a major pharma company's misguided attempt to "stop suppliers from making money" to practical strategies for breaking free from the order-taker trap, this episode is your wake-up call. Whether you're a buyer stuck in the RFP cycle or a seller tired of the pricing dance, this conversation will transform how you think about winning business. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2025-01-0813 min
Intentional Success with Tom StimsonThe Scalable Approach to Managing DemandStop chasing those massive "windfall" projects that stretch your team thin and trap you in a feast-or-famine cycle. In this episode, learn why turning down business could be your smartest move in 2025. You'll discover how to spot revenue patterns that hurt your profitability, build a sales funnel that attracts ideal clients, and price your services based on profit instead of desperation. If your team hoards resources because they're afraid of the next big project, this episode is for you. Get ready for actionable strategies to create sustainable growth and year-round profits. Visit trstimson...
2024-12-1814 min
Intentional Success with Tom StimsonYour Most Profitable Employees Never Go on ShowsStop treating your business like a rental company. In this week's episode, discover how to transform your operation by rethinking your planning team — starting with just ONE key move that could revitalize your profitability. Learn how to build killer showbooks, free yourself from constant firefighting, and scale your business without the chaos. Whether you're running a five-person shop or a 50-person operation, this episode reveals the exact steps to reorganize your team for maximum impact and higher profits. Time to make 2025 your breakthrough year! Visit trstimson.com for more resources. ...
2024-12-1114 min
Intentional Success with Tom StimsonThe Jumpstart Method to Become Consistently ProfitableThink you're running an AV business? Think again. Get ready for some tough love as I break down three essential steps to transform your business in 2025 — including why your labor rates need a comma. Learn why doubling your replacement costs is crucial for scaling your business and why your best clients actually expect these changes. Warning: This episode might just revolutionize how you price your services... but only if you're ready to leave that rental mindset behind. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-12-0412 min
Intentional Success with Tom StimsonPIA Customers and What to Do About ThemThink you've got a "pain in the ass" client? It might be worse than that. In this episode, we're tackling the return of Bad Faith Buyers in our industry. These aren't just difficult clients having a bad day. They're strategic players who avoid payment and shift blame. Learn how to spot their telltale signs (like that mysterious "just one more revision" dance) and get armed with practical strategies to protect your business. This episode is your playbook for maintaining healthy client relationships and protecting your bottom line. Visit trstimson.com for more resources.
2024-11-2714 min
Intentional Success with Tom StimsonLocal or National?Do you brag about being a "national company" while secretly wondering if you really are one? In this episode, I bust the myths about going national, reveal why chasing cross-country work could be killing your margins, and show you how to charge what you're really worth (both at home and away). Whether you're getting those "I didn't know you traveled!" comments or dreaming of nationwide expansion, this reality check could save you thousands. Time to stop leaving money on the table and start embracing what makes your business truly valuable. Visit trstimson.com...
2024-11-2013 min
Intentional Success with Tom StimsonStop Operationalizing Your Sales ProcessAre you overcomplicating your events business? In this episode, we challenge the industry's obsession with complexity and explore how our "rental mindset" might be holding us back from success. Learn a revolutionary approach to estimating that could transform your sales process and find out why packages might be the key to giving customers what they actually need, faster. Time is our most precious resource, so why do we spend so much overthinking every detail? Get ready to find your straight line to success. Visit trstimson.com for more resources. ...
2024-11-1313 min
Intentional Success with Tom StimsonYour Most Valuable AssetIn this no-nonsense episode, we're breaking down warehouse management to its simplest ingredients. You'll learn why your mother's kitchen wisdom applies to running a warehouse, why your precious prep time might be wasting everyone's time, and the real MVP of your warehouse (it's not your shelving system!). Whether you're drowning in cable kits or juggling returning gear, this episode contains the practical, straightforward solutions you need. Don't let your mother see your warehouse until you've listened to this one. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-11-0616 min
Intentional Success with Tom StimsonTop 5 Obstacles to Growth and How to Tame ThemTired of watching your competitors thrive while you stand still? In this episode, I break down your five biggest obstacles — and "bad marketing" isn't one of them. From the feast-or-famine trap to that one big client keeping you from scaling, I'm offering some tough love and practical solutions that don't require an MBA to implement. Whether you're struggling with inconsistent growth or feeling stretched too thin, I'll show you exactly what's standing in your way and how to fix it. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-10-3015 min
Intentional Success with Tom StimsonWhat Would Tom Do?In this high-energy episode, I'm exploring the exciting forecasts we're seeing for 2025. We're talking 10-25% revenue increases and the three strategies you need to achieve them: building your dream team bench, securing gear without breaking the bank, and streamlining processes for maximum efficiency. Listen now to stay lean, mean, and primed for growth. Let's make 2025 our best year yet. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-10-2318 min
Intentional Success with Tom StimsonThe Race to the BottomAre you tired of feeling like you're stuck in a race to the bottom, constantly competing on price alone? In this episode, I tackle the pervasive issue of commoditization in business and share practical strategies to help you break free from this toxic cycle. I'll discuss the surprising impact that simple word choices, such as using "rental" in your proposals, can have on your business's perceived value. You'll learn how to craft compelling proposals that showcase your unique value proposition and differentiate you from the competition. We'll also cover the importance of aligning your terms and conditions...
2024-10-1612 min
Intentional Success with Tom StimsonThe Tainted Story of ValueReady to revolutionize your business? In this episode, I'm dismantling the old "rental plus labor" pricing model and showing you how to charge what you're really worth. Learn why "value add" might be your worst enemy, the trap of "apples to apples" comparisons, and how to price based on outcomes, not just gear. It's time to own your value, have real talks with clients, and stop the discount dance. Hit "play" and get intentional about your success. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-10-0918 min
Intentional Success with Tom StimsonBehind the Scenes in Change ManagementReady to shake up your team? In this episode, I reveal my secret change management weapon — a simple 2x2 matrix that'll revolutionize how you view your team. Plus, discover my controversial take on hiring and firing that could save your company big bucks. It's blunt, it's practical, and it might be the kick you need to make some tough decisions. Buckle up for some no-nonsense advice on creating your dream team. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-10-0213 min
Intentional Success with Tom StimsonHow to Interview for Sales RolesReady to build your dream sales team? In this episode, I'll teach you how to spot sales rockstars — and trust me, it's not about golf skills. Learn the "resume stack" trick, discover why curiosity trumps all, and hear how a simple hobby question can reveal a candidate's potential. Plus, I explain how to spot great storytellers and why the best salespeople might not realize they're in sales. Tune in and revolutionize your hiring process. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-09-2514 min
Intentional Success with Tom StimsonStay In Your Lane Or NotAre you wearing too many hats? In this episode, we tackle the business identity crisis. Discover the surprising origin stories of successful AV companies and learn why being a jack-of-all-trades might hold you back. We'll explore the power of "de-emphasizing" services, how to identify your ideal customers, and the magic of "backside sales." Whether you're juggling multiple business directions or seeking strategic growth, tune in for practical insights to help you focus your energy. It's time to pick your lane — or create your own! Visit trstimson.com for more resources. Follow To...
2024-09-1819 min
Intentional Success with Tom StimsonThe Art of Putting the Right Energy in the Right Place at the Right TimeI talk a lot about the concept of balance in business. But what is it really, and how can it help you succeed? In this definitive how-to guide, learn why balance is your secret weapon for both crises and opportunities, explore the four spheres of business, and get the blunt truth about profitability. Whether you're just starting out or a seasoned pro, you won't want to miss this. Remember, success is intentional. Let's make it happen together. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-09-1111 min
Intentional Success with Tom StimsonPunching Above Your WeightFeel like you're reaching for the stars in your business? In this episode, I explore what it means to "punch above your weight" — to take on challenges that seem just out of reach. Drawing from martial arts wisdom, I explore how this concept can transform your career and company. Discover the pros and cons of dreaming big, hear real-world success stories, and get practical tips for succeeding when you step up your game. Ready to throw that punch and reach new heights? Tune in, and let's get intentional about your success. Vi...
2024-09-0415 min
Intentional Success with Tom StimsonHow to Dial Down the NoiseDoes your small business feel chaotic? You're not alone. In this episode, we're uncovering the power of strategy for small business owners. Find out why your business feels so noisy, learn four key questions to sharpen your business focus, and discover how to leverage your unique "superpower." Tune in now to get strategic about your success. Plus, don't miss the teaser for our upcoming Jumpstart event in Dallas. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-08-2817 min
Intentional Success with Tom StimsonAn Oldtimer's Views on Exit StrategyThink exit strategies are just for business owners nearing retirement? Think again. In this eye-opening episode, I explain why having an exit strategy is crucial for every entrepreneur, whether you're 25 or 65. Discover the surprising truth about selling your business, learn why profitability today shapes your tomorrow, and get real talk on the tough decisions that could make or break your future success. Whether you're just starting or you've been in the game for decades, this episode is packed with insights that'll change how you view your business journey. Visit t...
2024-08-2116 min
Intentional Success with Tom StimsonGetting Stuck and What to Do About ItStruggling to decide between freelancing and running a full-fledged business in event production? This episode guides you through the pivotal moments that can make or break your career. Discover the pros and cons of the rental vs. show business, uncover the hidden dangers of the "pack your own parachute" mentality, and learn the secrets to scaling your business without burning out. Whether you're a newbie or a seasoned pro looking to level up, this episode is packed with actionable insights to help you make intentional choices for your success. Visit trstimson.com for...
2024-08-1419 min
Intentional Success with Tom StimsonRental Pricing Isn't the ProblemSaddle up — we're about to take your pricing strategy for a wild ride. In this episode, we're challenging everything you thought you knew about rental pricing and equipment value. We'll show you how to shift your focus from chasing revenue to maximizing gross profit, and why your services could be your ticket to the financial winner's circle. Listen now to stop leaving money on the table and start pricing like a champion. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-08-0720 min
Intentional Success with Tom StimsonThe Art and Science of Napkin QuotingStruggling with quick quote requests? In this episode, I introduce "napkin quotes" — the secret weapon that'll help you handle RFQs like a pro. Learn the crucial differences between RFPs and RFQs, discover why less is more when it comes to quoting, and master a simple formula for creating accurate estimates on the fly. I'll walk you through real-world examples, showing you how to use labor costs as your quoting foundation and give clients what they need while protecting your time and resources. Tune in now to transform your quoting game, boost your confidence, an...
2024-07-3115 min
Intentional Success with Tom StimsonSilos Are Where Cooperation Goes to DieIn this week's episode, we're tackling one of the biggest obstacles holding businesses back: silos. These insular groups can stifle cooperation, hinder scalability, and ultimately, limit your success. But there's hope! Join us as we explore the power of the balance model and how it can naturally solve the silo problem. Imagine a world where your teams work together seamlessly, each playing to their strengths and expertise. That's the vision we're working towards. If you're tired of endless meetings, territorial disputes, and a lack of flexibility in your organization, this episode is for you.
2024-07-2422 min
Intentional Success with Tom StimsonThe Myth of Sweat EquityAre you still pinching pennies when you should be living large? In this episode of the Intentional Success Podcast, discover why "sweat equity" has an expiration date, learn the hidden costs of always choosing the cheapest option, and find out why flying first class might be a smart business move. Whether you're a seasoned business owner or just starting out, this episode will push you to value yourself, your work, and the impact you make. Tune in now and learn how to make those dollars work for you! Visit t...
2024-07-1715 min
Intentional Success with Tom StimsonStop Settling for Too Little ProfitAre you tired of settling for razor-thin margins and feeling like success is always just out of reach? In this episode of the Intentional Success Podcast, we tackle the mindset traps that keep us stuck in a cycle of self-doubt and reveal three key rules for making a profit on your own terms. Discover why our industry isn't as hard as we make it out to be and how you can break free from the excuses holding you back. It's time to quit settling for less and claim the success you deserve!
2024-07-1014 min
Intentional Success with Tom StimsonThe Final Battle Between Sales and OperationsReady to end the sales vs. operations feud once and for all? In this episode, we're sharing the secrets to creating a unified team that delivers flawless events every time. Discover how to defeat job costing, leverage packaging, build a proactive planning team, and tap into an on-demand workforce to streamline operations, boost sales, and wow your clients. Whether you're in sales, ops, or leadership, this is your chance to become one of the "good guys" — the ones who create unforgettable experiences, amaze customers, and have a blast doing it. Visit trs...
2024-06-2628 min
Intentional Success with Tom StimsonMonday Morning Drive: Don't Apologize for Making a ProfitStart your week with a fresh perspective on profitability and value in your business! In this episode of Monday Morning Drive, Tom tackles a common dilemma in the AV industry: should you mark up travel expenses in your proposals? Join Tom as he explores the mindset shift necessary for business owners to understand the value of their services—even the secondary ones. Learn why it's not only acceptable but essential to profit from the convenience and expertise you provide to your clients. Read the full article here: https://www.trstimson.com/dont-apologize-for-making-a-profit/
2024-06-2407 min
Intentional Success with Tom StimsonDoing Battle With Imposter SyndromeIn this powerful and relatable episode, I open up about my personal struggles with imposter syndrome and share the hard-won strategies I've used to overcome self-doubt. If you've ever felt like a fraud despite your accomplishments, this episode is for you. We'll dive deep into what imposter syndrome really is, how it shows up in our lives and businesses, and practical tips for overcoming it once and for all. You'll learn to define success on your own terms, focus on making the right people happy (including yourself!), and celebrate your unique experiences and strengths.
2024-06-1917 min
Intentional Success with Tom StimsonMonday Morning Drive: Why Balance Isn't Just "Outsourcing"Join Tom on this week's "Monday Morning Drive" as he debunks the myth that balance in business is just about outsourcing. Discover how true scalability requires managing energy across planning, selling, and administration. Learn why outsourcing is just one tactic among many and how maintaining balance can help you achieve sustainable growth and optimize profits. Tune in for practical insights that will keep your business on the road to success! Read the blog here: https://www.trstimson.com/why-balance-is-not-just-outsourcing/
2024-06-1704 min
Intentional Success with Tom StimsonThe Roles You Need for Intentional SellingReady to watch your sales soar? In this game-changing episode, we're revealing the secret sauce to building your ultimate sales dream team. Wave goodbye to the "hunter" salesperson stereotype and hello to the unsung heroes of growth: customer service reps, account managers, and account executives. We'll bust myths about commissions and incentives while highlighting the make-or-break role of marketing in any winning sales strategy. Whether you're navigating simple transactions, complex projects, or cultivating loyal client relationships, we've got you covered. Visit trstimson.com for more resources. Follow To...
2024-06-1224 min
Intentional Success with Tom StimsonMonday Morning Drive: Advice My Best Clients Are Eating UpJoin Tom on "Monday Morning Drive" as he explores the power of scalability to transform your business. Learn how to optimize your team, manage costs, and navigate new labor laws to boost efficiency. Tom shares practical tips and strategies to overcome roadblocks, reduce scope creep, and enhance productivity without increasing headcount. Read the article here: https://www.trstimson.com/advice-my-clients-eat-up/
2024-06-1015 min
Intentional Success with Tom Stimson#45: There Is No Substitute for ExperienceIn this week's episode, I dive deep into the world of show technology and explore what it takes to create unforgettable experiences for your audience. Join me as I detail the journey from technician to show master, highlighting the importance of shadowing, learning behavior, and mastering the subtle nuances that separate the good from the great. Whether you're a seasoned pro or just starting out, this episode is packed with valuable insights to help you elevate your skills and create shows that leave a lasting impact. Don't miss this opportunity to take your show technology...
2024-06-0526 min
Intentional Success with Tom StimsonThe Death of NegotiationTired of endless negotiations that leave you feeling undervalued and exhausted? In this episode, I reveal why the era of negotiation is ending and how you can stay ahead of the curve. Join me as I share how to create a compelling "apple pie" proposal that showcases your value and helps you win business without sacrificing your profits. I'll share why focusing on margin is more important than ever and how you can confidently navigate this new landscape. If you're ready to take control of your sales process and embrace a more straightforward approach to...
2024-05-2923 min
Intentional Success with Tom StimsonI Would Never Join a Club That Would Have Me as a MemberIn this episode, we're exploring the importance of finding your tribe and joining the right club in the live events industry. I'm a Marx Brothers fan (Groucho, anyone?), and I'm fascinated by the idea of belonging to a group that truly gets you. Building community in our field can be tough. We're often lone wolves — fiercely independent and secretive about our methods. But imagine a club where you're already accepted, no matter your company's size. Enter the Intentional Success Club, a unique peer group that provides support, accountability, and personalized advice to business owners just li...
2024-05-2210 min
Intentional Success with Tom Stimson#42: Scalable Lessons I Hope You Didn't MissAre you fed up with the constant hustle, always chasing after that next big project just to keep your business running? What if I told you there's a better way? A way to make reliable profits year after year without the stress and uncertainty? That's right, my friend. It's all about scalability. In this week's episode, we're diving headfirst into scalability and how finding the right balance can transform your business. Imagine having the freedom to turn down work that doesn't meet your standards, knowing that your revenue stream is as steady as...
2024-05-1526 min
Intentional Success with Tom StimsonThe Race to the Bottom Is Still a RaceIt's easy to get caught up in the "race to the bottom" — constantly slashing prices to win jobs and stay competitive. But is this the best approach? In this thought-provoking episode, we challenge the status quo and explore how to overcome the pricing war mentality. Discover the secret to setting prices that work for your business, not against it. We'll delve into the psychology behind pricing, the fallacy of job costing, and why focusing on your competitors' quotes is a recipe for disaster. We'll also share practical tips on how to strike the pe...
2024-05-0812 min
Intentional Success with Tom StimsonHow to Write a Strategically Important BlogIn this episode of the Intentional Success Podcast, I share my top strategies for crafting compelling blog posts that engage your audience and drive results. I'll teach you how to identify your target reader, structure your content for maximum impact, and incorporate the elements that make your blog posts stand out. I also share a real-life anecdote highlighting the importance of getting your blog posts right. Whether you're a seasoned writer or just starting, this episode will provide the tools and inspiration to create content that resonates with your audience and helps your business grow.
2024-05-0111 min
Intentional Success with Tom StimsonThe Last Nail in the Coffin of Rental PricingIn this episode, I'm not holding back. I'm making bold statements, uncovering eye-opening revelations, and sharing game-changing strategies that will help you say goodbye to outdated rental pricing methods and hello to a more profitable future. Learn the crucial difference between markup and margin (trust me, you need to know this!). Plus, I'm giving you three simple yet powerful ways to start making more money immediately. We'll also talk about how to shift your mindset from rental agent to profit-driven powerhouse, so you can create a pricing strategy that appeals to different types of buyers...
2024-04-2413 min
Intentional Success with Tom StimsonDiagnosing Your Business PainsIn this episode, your business doctor is in, and we're getting to the bottom of what's really ailing your company. We'll explore how your overhead expenses could be the key to unlocking a healthier, more resilient business. You'll discover: How to spot revenue trends before they become a problem Why embracing last-minute jobs could be your secret weapon for growth The importance of focusing your team on the right tasks How to identify the five essential people who hold the key to your success If you're tired of feeling like a victim of circumstance and...
2024-04-1715 min
Intentional Success with Tom StimsonHow to Make the Best DealIn this episode, we dive deep into the world of pricing. I explain why prices are a construct to control salespeople and how to determine your best price based on your specific circumstances. I also discuss the concept of best deals and how to navigate negotiations when a customer comes to you with a budget in mind. Whether you're a startup owner or managing a large business, this episode will empower you to master the art of pricing for intentional success. Tune in to reframe the pricing conversation and learn how to make...
2024-04-1018 min
Intentional Success with Tom StimsonIncentives That Will Backfire — HorriblyIn this episode of the Intentional Success podcast, we unravel the complex and often counterproductive world of employee incentives. Join us as we dissect the well-meaning yet misguided schemes that end up doing more harm than good. From the logistical nightmares spawned by higher pay on show days to the strategic missteps driven by traditional sales commission structures to the operational inefficiencies signaled by excessive overtime, we're covering it all. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2024-04-0318 min
Intentional Success with Tom StimsonThe First Time I Used the Word "Scalability"I'm taking a trip down memory lane to the early days of my career, when I first started using the word "scalable" in the context of live events operations. This episode is a deep dive into the perennial challenges that have plagued event production companies for decades: the unpredictable feast-or-famine cycles, the ever-looming specter of labor costs, and the chaotic nature of last-minute business. I also discuss the solutions that have proven effective time and time again over my decades of experience. I'm sharing practical tips for managing seasonality, controlling labor expenses, and...
2024-03-2028 min
Intentional Success with Tom StimsonMonday Morning Drive: Pivoting Your Business Is a Core Competency"Why in the world is Tom talking about pivots again? Does he know something we don't?" Firstly, no, I'm not seeing anything on the horizon that suggests you need to pivot your business at this moment. The economy is strong, demand seems steady, and there aren't any supply chain shortages that warrant concern. The future looks bright, or so the song goes. But... What if the thing that should cause you concern has already happened? What if you missed it? Or thought it was a passing moment? https://www...
2024-03-1805 min
Intentional Success with Tom StimsonAdapt, Evolve, Succeed! Outsmart Industry Trends to Secure Your SuccessAre you ready to navigate the shifting tides of the live events industry and come out on top? In this week's episode, I'm sharing my hard-won insights on how to adapt, evolve, and succeed in a market that's constantly in flux. This isn't just a "how-to" episode. I'm taking you behind the scenes and showing you how these strategies have played out in real-world situations. You'll hear about the challenges I've faced and the lessons I've learned along the way. This episode is packed with actionable insights you can implement right away. Don't...
2024-03-1316 min
Corralling the Chaos2024 State of the Industry Featuring Tom StimsonAngela Alea and Tom Stimson discuss the current state of the events industry after LASSO’s 2024 State of the Events Industry report, including the challenges and opportunities it faces. The conversation covers areas such as labor outsourcing, freelancer pay rates, budgeting, planning, and future industry prospects.Guest Info:Tom StimsonThe Stimson GroupJumpstart 2024 Workshops
2024-03-1136 min
Intentional Success with Tom StimsonUNseason Your Business: How to Fix the Gaps in Your Sales CalendarIn this episode of the Intentional Success podcast, I delve deep into the challenge of seasonality that plagues live events companies, leading to the well-known feast-or-famine cycle. I challenge the common belief that seasonality is an inevitable part of the business and propose a bold new perspective: seasonality is a choice. Discover the dirty little secret of seasonality as I look at the internal processes that allow slow periods to derail our success. This episode is filled with actionable insights as I break down the key strategies and systems designed to keep your sales engine...
2024-03-0613 min
Intentional Success with Tom StimsonThe Genesis of Rental Management SoftwareJoin me for a conversation about the early days of rental management software and how these systems have shaped (and skewed) our industry. I'm digging into the genesis here, from basic scheduling apps to the feature-bloated beasts many of us love to hate today. You'll hear some crazy tales of customization gone wrong, data overload, and rental DNA-distorting service companies. I'm uncovering key legacy constraints that still affect our systems and workflows — where we missed opportunities to evolve as our businesses changed. This is a nostalgic ride from the early systems like Point an...
2024-02-2820 min
Intentional Success with Tom StimsonHelp Me Write My Next BookGet a sneak peek into my plans for my next book, Execution, where I'll share strategies to help your team flawlessly deliver on promises made to clients. In this episode, I ask for your input around 3 key questions: What promises are worth making in business? What past promises do you regret making? What makes someone "promise worthy"? I want to explore how having the right systems and people in place allows you to confidently promise clients a nearly perfect execution. This book will be about setting your company up for success BEFORE you walk into...
2024-02-2219 min
Intentional Success with Tom Stimson5 Tips to Tune Up Your Sales EngineIs your sales engine sputtering? Do you rely too heavily on referrals versus intentional lead generation? In this episode, industry expert Tom Stimson shares five simple maintenance routines that will inject new life into your sales strategy. Learn best practices for: Clarifying your ideal customer profile so you can identify better sales opportunities Crafting smart icebreaker questions to start meaningful prospect conversations Tapping into your existing network for introductions to new leads Sending thoughtful gifts to remind clients you care about them Making it easy for prospects to book calls using online scheduling tools
2024-02-1422 min
Intentional Success with Tom StimsonTipping Points in the Live Event Industry That Still Matter TodayWelcome to History of the AV Industry 101! In this episode, Professor Tom Stimson goes back in time to the 1980s, when a new form of equipment leasing triggered a gold rush in the live events world. It was a technological renaissance. Unfortunately, this was the start of the vicious "death spiral" that would slowly strangle the industry over the next 30 years. From the "boom" times of the '80s to the crisis of 2008 and beyond, Tom traces the accidental origins of today's relentless growth pressure and profitability crisis. It's a cautionary tale of...
2024-02-0715 min
Intentional Success with Tom StimsonMonday Morning Drive: Budget vs. Price vs. Cost — Which Battle Are You Fighting?I want to start nailing the coffin lid on our old-fashioned and self-centered use of pricing. In a perfect world, you and your potential customer uncover what they want in exchange for what they're willing to spend. If you know your costs, then you can choose to do the work or negotiate. "But Tom, I need to quote prices! How do they know what they want if I can't tell them what it costs?" Price has NOTHING to do with it. Until you and the buyer shake hands, there is no price. Once...
2024-02-0505 min
Intentional Success with Tom StimsonMonday Morning Drive: Naked Proposals: An Updated Approach to Event Quoting"Happy Monday!" from your friendly neighborhood Tom-Bot! Welcome to another Monday Morning Drive. The Live Event Industry has evolved from basic equipment rental to full-service shows. However, many of us struggle to present ourselves as a service. At one time, the "best practice" was to show as many line items in your proposal as you could to impress the buyer with your attention to detail and equipment brands. I hate to break it to all you old-timers out there, but things have changed. This episode is a little saucy...
2024-01-2906 min
Geezers of Gear#220 - Tom Stimson - Business Coach, Consultant and life long AV Expert!Tom Stimson is a Business Advisor, Coach, and Speaker who works exclusively with hands-on owners and management teams that want to improve their decision-making and elevate their strategic thinking. His Intentional Success® framework has helped hundreds of companies remove the clutter of past decisions and focus on better goals with resolute efficiency. This episode is brought to you by and .
2024-01-251h 13
Intentional Success with Tom StimsonFrom Selling to Serving: Transforming the Buyer's Journey with Ciara FeelyThis week on the podcast, we've got a very special guest. With a background in hospitality and her own venue-finding agency, Ciara Feely brings a unique perspective to sales, focusing on understanding client needs. A few highlights include: Ciara's journey from hospitality sales to running her own agency Her interesting "third eye" approach: seeing sales from the client's side Essential tips like slowing down, effective questioning, and guiding clients Investment over budget: shifting focus for deeper client relationships Elevating production quality and educating clients on its impact This episode is packed with insights...
2024-01-2429 min
Intentional Success with Tom StimsonMonday Morning Drive: Why Job Planning Is Easier in a Scalability Model Welcome to another Monday Morning Drive with your host, "Tom-bot!" This week's blog post drills down into how we convert rigid operational processes into fluid solutions. The Planning Team takes over global processes so Project Managers can focus on one show at a time. It's time to overcome the biggest bottleneck in event planning and management.
2024-01-2207 min
Intentional Success with Tom StimsonWhy I Hate Process DocumentationI have a confession that will ruffle some feathers: I hate process documentation. *Gasp!* Sure, documenting your processes seems logical. But what if those systems are already broken? You can't document your way to excellence. Garbage in, garbage out. You have to check whether your workflow actually works first. That said, I don't hate process documentation itself. My issue is with how most people go about it. Intrigued? In this raw conversation, I explain how I create truly useful processes. Spoiler: You need to start at the finish line.
2024-01-1713 min
Intentional Success with Tom StimsonBeyond the Ledger: 5 Things the Numbers Don't Tell YouWelcome to Episode 26 of the Intentional Success Podcast. In this episode, I share insights from a recent consulting session, focusing on the key metrics I use to evaluate any company's performance and prospects. We'll explore the following 5 core criteria: Operational Efficiency: How well does the company execute its operations? Smooth execution is vital, and operational struggles can bring attention to underlying issues. Leadership Confidence: Does the company's leadership have a positive outlook on future outcomes? Understanding the mindset of those at the helm is crucial to predicting success. Revenue Sources: What's the ratio of...
2024-01-1017 min
Intentional Success with Tom StimsonMonday Morning Drive: How Do You Know When Your Client Is Gaslighting You?I hope you're digging 2024. So far so good, right? Lots of stuff happening here at Stimson Group. If you were waiting for the New Year to decide to join Intentional Success® Club, here we are. We've got two groups starting this month and another in February. In this episode, we delve into the intricate dynamics of business relationships, focusing on the risks and challenges of being overly reliant on a single, major client. Mainly, how such dependence can lead to gaslighting behavior and hinder your business's scalability. https://www.trstimson.com/is-your-client-gaslighting-you/
2024-01-0809 min
Intentional Success with Tom StimsonCaveat Emptor: How to Take on Venue Exclusivity AgreementsIn this episode of the Intentional Success Podcast, I explore the debate around venue exclusivity contracts, often seen as both beneficial and restrictive in the event planning industry. You'll discover: The Debate: Understand the different views on exclusivity contracts — convenient for some but limiting competition for others. Reality Check: Gain insights into the lesser-known effects of these agreements. Actionable Strategies: Learn how educating clients and advocating for flexible options can dismantle rigid exclusivity terms. Staying Competitive: Consider how maintaining trust and delivering excellence are crucial in a competitive landscape. Tune in and share your thoughts as...
2024-01-0314 min
Intentional Success with Tom StimsonWhy 2023 Is the Best Year You Won't RememberThis week, we're looking back at the business world of 2022–23 and preparing for the opportunities of 2024. Different companies faced the year's challenges in a few different ways: The Faithful: Companies that promised a lot but couldn't deliver. What can we learn from them? The Optimists: Businesses that did okay but missed making key strategic changes for lasting success. The Realists: The ones who made smart, lasting changes, kept making profits, and evolved. As 2024 approaches, we explore how adaptable and forward-thinking companies can thrive. This episode is perfect for leaders and entrepreneurs who want to make th...
2023-12-2718 min
Intentional Success with Tom StimsonThe One Word You Never Want to Use in Your Business"Wow, that's quite a markup!" We've all heard it. When a client questions our pricing, it can easily trigger doubts and tempt us to discount our worth. But in my latest Intentional Success Podcast episode, I explain why we need to banish the word "markup" altogether. I share tangible strategies to: Confidently respond when clients claim your pricing is too high Set rates anchored in value and real costs rather than arbitrary markups Take back control of your profitability Whether you're a business veteran or just starting out, this episode will immediately strengthen...
2023-12-2019 min
Intentional Success with Tom StimsonMonday Morning Drive: 3 Things You Can Do Now That You're ScalableTune into this Monday Morning Drive episode for insight on leveraging scalability to transform your business. Tom covers goal-setting, exit strategies, and balancing profit with personal time. Discover how to grow revenue, optimize operations, and consider smart acquisitions. It's essential listening for any business leader aiming for success and sustainability. https://www.trstimson.com/what-happens-after-scalability/
2023-12-1904 min
Intentional Success with Tom StimsonBuilding a Million-Dollar Team Is Easier Than You ThinkLooking to skyrocket your business to incredible heights? In Episode 22 of the Intentional Success Podcast, dive into the secrets of assembling a million-dollar team. This episode is all about finding and empowering those rockstar team members who elevate your business to new levels of success. Here's what we're talking about: The 3 Key Roles for Success: Learn about the essential lanes of selling, planning, and administration. Understand why most businesses only need three to five top-notch players in these crucial areas to generate a million dollars in revenue. The Pitfalls of Overstaffing: Hear about my personal experiences...
2023-12-1318 min
Intentional Success with Tom StimsonPlot Your Course to Success with Strategic RoadmappingWelcome to Episode 21 of the Intentional Success Podcast! In this episode, we talk about strategic roadmapping. Many entrepreneurs find themselves without direction, unsure of where their business is heading. But what if you could change that? Here's what we cover: Getting a Fresh Look at Your Business: Learn how seeing your business from the outside can help you understand what needs to change. Knowing Your Business Better: Find out what happens when you're not clear about your business model and how to fix it. 3 Easy Steps for Planning Your Business Strategy: We show you...
2023-12-0612 min
Intentional Success with Tom StimsonBehind the Curtain: Inside Entertainment and Corporate Events with Todd SpencerTune into episode 20 of the Intentional Success Podcast where we chat with live events expert Todd Spencer, president of Ventana Capital Investments and the current volunteer president of ESTA, the Entertainment Services and Technology Association. In our conversation, Todd shares his thoughts on: What makes planning entertainment events different from corporate ones Strategies for attracting and retaining exceptional talent in today's competitive labor market Why strong company culture and relationships are critical for success The crucial importance of safety standards and ETCP certifications Projections and expectations shaping the future of the live events industry into 2024 and...
2023-11-2932 min
Intentional Success with Tom Stimson5 Things You Need to Complete Before 2024Are you ready to elevate your business to new heights in the upcoming year? Get into today's episode, where we unpack the top five actionable steps you must take before ringing in 2024. We cover: Streamlining labor and equipment expenses Using confirmation deadlines to push client conversion Tweaking payment terms for faster revenue collection Revamping your refund policy The "why" and "how" of separating bundled projects These aren't just tips; they're game-changers. Equip yourself with these strategies and set the stage for a more profitable and streamlined 2024. The clock's ticking — tune in now! V...
2023-11-1521 min
Intentional Success with Tom StimsonKeys to Scalable Success: Insights from Chris SteinThis week on the Intentional Success Podcast, join me for a chat with Chris Stein, founder of Flex Rental Solutions, as we explore key factors in scaling a Live Events production business. We talk about the value of working with outside experts to help your team stay focused and efficient, tips on building strong relationships with freelancers and the importance of supporting their growth, and more. We also take a look at Flex Rental Solutions' new staffing software that makes client management a breeze. Ultimately, Chris believes that loving your work, connecting with customers, and...
2023-11-0830 min
Intentional Success with Tom StimsonHow to Find Talented People with Gabe SolomonIn this episode, I'm joined by Gabe Solomon from Mertzcrew to tackle two pressing issues in the Live Events industry: finding top-notch talent and navigating the complex world of labor regulations. We dive deep into the trends and data surrounding freelancers moving in and out of the industry, and spotlight the skills that are currently in high demand. Gabe gives practical advice on how to help newcomers gain the experience they need and reveals how top freelance techs are making more money. We also touch on the importance of following labor laws and how companies like Mertzcrew...
2023-11-0124 min
Intentional Success with Tom StimsonPricing Is an Unnecessary DistractionIn this episode, we challenge the traditional, outdated methods of pricing that have left many entrepreneurs feeling powerless and undervalued. We explore: Timing, loyalty, and certainty in pricing, moving away from the fear-driven approach Your basic costs and fees, negotiating only on added value to ensure your core offerings remain uncompromised Understanding the real costs associated with your talent, gear, and services, and how to communicate this value to your clients Strategies to charge more for high-value offerings, positioning them as premium options that warrant the investment Practical tips on cutting costs without compromising quality, ensuring...
2023-10-2522 min
Intentional Success with Tom StimsonThe Evolution of Live Events: A Conversation with Angela AleaIn this week's episode of the Intentional Success Podcast, I have the pleasure of speaking with Angela Alea from Lasso, a 10-year veteran of the live events industry. We delve into the shift from proprietary systems to a growing emphasis on standardization and best practices. Angela also shares practical insights on CRMs, simplifying processes, and the power of community in driving innovation and overcoming challenges. Use Angela's expertise to inform actionable strategies that drive success in the evolving world of live events. Don't miss this conversation that provides a clear view of the...
2023-10-1826 min
Intentional Success with Tom StimsonTech Trends and Timeless Tips with Bob HuskeyIn this week's podcast, I have the pleasure of speaking with Bob Huskey, President and CEO of Evolve Technology. We dive into current technology trends and highlight the critical, yet often undervalued, role of community and networking in our constantly changing environment. In a world where consolidation is becoming the norm, Bob stands firm in his respect for specialists, illuminating the lasting importance of individual expertise and specialization. Our conversation isn't just information, but a source of empowerment. It's a call for professionals to recognize, refine, and leverage their distinct skills as vital resources in...
2023-10-1127 min
Intentional Success with Tom StimsonIceberg Selling with Karl BeckerThis week on the Intentional Success Podcast I'm joined by a very special guest, my long-time friend and colleague, Karl Becker, President of Improving Sales Performance and the mastermind behind the transformative book, "Iceberg Selling." We take a deep dive into the evolving world of sales as Karl, with his wealth of experience, unravels the intricacies of understanding buyers' needs and cultivating the ultimate sales mindset. Learn actionable strategies and insights that have the power to reshape your sales culture and enhance performance. If you're on a mission to elevate your sales skills...
2023-10-0428 min
Intentional Success with Tom StimsonThe Bare Minimum You Need to Do in MarketingAre you overwhelmed by the endless options for marketing your business? Worried you're not hitting the mark when it comes to your sales funnel? You're not alone. In this episode, we cover: A Simple Marketing Self-Assessment: Stop guessing and start assessing. Find out where your business stands in the vast world of marketing. Three Game-Changing Marketing Mantras: Marketing is your business, not a sideline. Your marketing works around the clock so you don't have to. Investment in marketing is non-negotiable; you reap what you sow. A Sales Funnel Diagnosis: From mailing lists to closed...
2023-09-2020 min
Intentional Success with Tom StimsonYour Team Needs to Be Twice as GoodAre you reliant on a handful of star players, the talented "unicorns" in your organization who can do it all? While their brilliance is invaluable, this approach severely limits your company's scalability and growth. In this episode, we explore: Why leaning too heavily on star players constrains your business, and how to break free from this limitation How to identify and leverage each team member's core strengths, allowing them to flourish within their realm of expertise The problems with siloed departments, and how transitioning to a more collaborative model – with cross-functional teams operating in integrated "spheres" – can...
2023-09-0623 min
Intentional Success with Tom StimsonOutsourcing Gets a Bad RapWelcome to the Intentional Success Podcast. In this episode, we're demystifying a buzzword in the live events world: outsourcing. Often misunderstood and controversial, outsourcing is a strategic move that can dramatically affect a business's growth and efficiency when executed correctly. As the post-pandemic business environment continues to evolve, we're exploring how outsourcing, when implemented thoughtfully, can be a game-changer. We also tackle the potential pitfalls and how to maintain quality and integrity in the process. Join us as we delve into the heart of outsourcing, unravel its complexities, and consider its place in the modern...
2023-08-1630 min
Intentional Success with Tom StimsonIs Digital Marketing Still Relevant?In this podcast, I'm exploring an important question: Is digital marketing still relevant in the AI era and the post-pandemic world? I decided to revisit the principles laid out in my book, Demand, only to find them not just relevant, but even more critical in a world where demand overshadows supply. I'm excited to delve into these principles, understand their continued relevance amidst breakthroughs like AI, and evaluate their impact on the dynamics of digital marketing. The digital realm is increasingly crucial for scalable organizations. However, AI's potential to flood the market with low-quality or...
2023-08-0218 min
Intentional Success with Tom StimsonCommit to the Pivot — Welcome to ScalabilityIn this week's episode of the Intentional Success Podcast, I invite you to join us as we navigate the concept of scalability. It's a transformative, industry-wide shift that helps you remain profitable even in the ups and downs of a seasonal business. Our industry experienced a radical shake-up thanks to the pandemic, when the need for a scalable business model became unmistakably clear. The results have been nothing short of inspiring. We've witnessed significant reductions in overhead, higher profits, and greater efficiency. Stress levels have dropped, too. In this episode, we delve deeper...
2023-07-1929 min
Intentional Success with Tom StimsonYour Team Should Be Making More MistakesIn episode #7 of the Intentional Success Podcast, we're flipping the script on mistakes. Instead of fearing them, we're exploring how making "good mistakes" can be a game-changer for your organization. We're not talking reckless errors here, but the kind of mistakes that help you identify problems, refine processes, and better define roles. In short, the kind of mistakes that lead to growth. We also delve into the power of good policies in reducing stress, speeding up decision-making, and empowering your team. Tune in, embrace the art of making great mistakes, and intentionally drive...
2023-07-0520 min
Intentional Success with Tom StimsonRethinking Your Organizational ChartIn this episode of the Intentional Success Podcast, we're diving deep into the world of organization charts — but not as you know them. Organization charts are more than just hierarchies; they're maps that guide us through our organization's processes. We'll discuss the primary roles in a scalable business, including Selling, Planning, and Procurement, and also touch upon the role of Administration. Often, we misuse organization charts to address issues after they've occurred, or to assign fancy titles. But a well-structured organization chart can enhance decision-making, boost efficiency, and help people understand their roles. Tu...
2023-06-2132 min
Intentional Success with Tom StimsonThe Business of Busyness: Decoding Good Busy vs. Bad Busy in the Event Production IndustryFeeling overwhelmed with your workload? Episode 5 of the Intentional Success Podcast tackles the crucial topic of Good Busy vs. Bad Busy. We unravel the psychological differences between the two and provide three key strategies to eliminate Bad Busy from your live event production business. Our goal? To help everyone in your organization operate at their highest level of contribution and make your business the preferred choice in your industry. So listen in, apply these strategies, and let's intentionally drive your business to success. Visit trstimson.com for more resources. ...
2023-06-0717 min
Intentional Success with Tom StimsonCreative Agency Update With Bill BunkersJoin me in the fourth episode of the Intentional Success Podcast as we explore the dynamic world of creative agencies. Special guest Bill Bunker from the Tonic Consulting Group shares invaluable insights on post-pandemic changes, including the generational shift in our client demographic and the evolving client experience. We discuss the distinct contributions of independent producers and full-service agencies, the importance of experienced talent, and navigating procurement and rising production costs. Don't miss this episode's expert guidance and strategies for thriving in the evolving landscape of creative agencies. Tune in now!
2023-05-2440 min
Intentional Success with Tom StimsonWhat the Pandemic Re-Taught Us About Making MoneyIn Episode 3 of the Intentional Success Podcast, I discuss breaking free from the rental mentality of the past 20 years and focusing on project worth instead of costs. Learn how the pandemic reshaped our understanding of value, and why it's crucial to sell ideas, not items. Discover how to shift from transactional thinking to value-based decision-making, and present clear choices to your customers within their budget. Join me in unlocking and communicating the true value of your projects and services to your customers! Visit trstimson.com for more resources. Follow Tom on LinkedIn
2023-05-1722 min
Intentional Success with Tom StimsonOur Hang-Ups Have Been Holding Us BackIn this second episode of the Intentional Success Podcast, Tom Stimson challenges conventional job costing initiatives and discusses how they can hinder business scalability. With a focus on the bigger picture of scalability, he explains how to anticipate demand rather than simply react to it. Tune in for practical tips to take intentional steps towards lasting success in your business. Visit trstimson.com for more resources. Follow Tom on LinkedIn
2023-05-0330 min
Intentional Success with Tom StimsonWhat We've Learned in 40 Years of AVWelcome to the Intentional Success podcast! In this first episode, I'll take you back 40 years to when I discovered the rental business and how it changed my perspective on making money. After starting as an AV technician making $10 an hour, I soon realized that the big money was in the rental business — and I wanted in on that! That is, until I learned that losing money was shockingly acceptable in this industry. Join me on the journey to intentional success as we dive into business trends and best practices to help yo...
2023-04-1328 min