podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Tom Whatley
Shows
Concepts with Shawn Whatley
# 2: Tom Flanagan - The Evolution of Conservatism and Liberalism in Canada
Professor Tom Flanagan, a prominent conservative intellectual in Canada, delves into the intricate history and evolving definitions of conservatism and liberalism within Anglo-American democracies. He provides a detailed analysis of how these political ideologies have shifted over centuries, focusing particularly on the Canadian context. From Britain's influence to the rise of social issues and free market economics, Flanagan and host Shawn discuss the fluid nature of political labels and the emerging concept of 'national conservatism.' The conversation also covers modern challenges such as free trade casualties, identity politics, and the enduring principles that might define future political landscapes...
2025-03-04
44 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
How to Fix Your SEO Strategy
#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.Danielle, Rita, Ross, and Tom cover:The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to...
2025-03-03
57 min
Wealth For Generations
Maximizing Business Value: Expert Strategies for a Profitable Exit and Legacy Planning
Unlock the secrets to maximizing your business's value with insights from our special guest, Barbara Taylor, a renowned business consultant and broker. In this episode of Wealth for Generations, we promise to equip you with invaluable strategies for prepping your business for sale. Barbara shares her expertise on understanding your business's true worth long before you plan your exit, the importance of presenting a well-maintained business to potential buyers, and the imperative of clean financials and addressing operational risks. She also delves into practical advice on anticipating and rectifying buyer concerns to ensure a smoother, more profitable sale.
2024-08-13
41 min
Jäljillä
TOM BROWN
Suosittu, hyvän ystävän ja oppilaan maineessa ollut 18-vuotias Tom Brown katosi illanvieton jälkeen marraskuussa 2016. Viranomaisten ja Tomin perheen sukset menivät heti tutkinnan alussa ristiin ja mukaan katoamisen tutkintaan pyydettiin yksityisetsivä. Huolimatta laajasta tutkinnasta ja monista vihjeistä, ei edelleenkään ole tiedossa, mitä Tomille tarkalleen ottaen tapahtui. * Tiedäthän, että tämä kuuntelemasi jakso on podcastin alkuvaiheilta. Podmessa voit kuunnella kaikki Jäljillä-podcastin viimeisten vuosien jaksot. Lisäksi, uunituoreita jaksoja julkaistaan Podmessa joka viikko, ja mikä parasta – ilman mainoksia. Eli jos tykkäät kuulemastasi ja haluat lisää, sitä löytyy yllin kyllin osoitteesta podme.com. ...
2024-08-09
1h 07
Confessions of a B2B Entrepreneur
Podcast Processes, Premise, and Building Authority (Maker Mixtapes Ep)
Tom Whatley on LinkedInGrizzle's websiteMaker MixtapesMaker Mixtapes on YouTubeConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Gu...
2024-07-11
25 min
Maker Mixtapes
Marc Thomas on Launching Creative Marketing Campaigns
You need to do boring marketing. However you cut it, it still works. But Marc Thomas, Senior Growth Marketer and Podia, threw me a caveat: If everyone is doing the same thing—and sounding the same—then how the hell are you supposed to differentiate? Well, Marc helped me answer this question in this episode of Maker Mixtapes. You'll learn: - What Marc learned marketing a product nobody wanted - How he’s powering creative content creation here on LinkedIn - As well as the creative campaigns he’s advocating for over at Podia - How to use his “Rinse & Repeat” fr...
2024-05-23
1h 02
The Roy Green Show
The Roy Green Show Podcast, May18: Grocery Code of Conduct, prof Sylvain Charlebois. - Fedgov supports ON gov illicit drugs decision. Dr. Shawn Whatley. - Fort McMurray wildfire threat. - Lawyer Scott Taylor for women who don't pursue child support.
Today’s podcast: Grocery Code of Conduct is a go. But what is it, really and how will it impact the price of lettuce?Guest: Professor Sylvain Charlebois. Director: Agri-foods laboratory, Dalhousie University. Federal mental health and 'addictions' minister Ya'ra Saks supports Ontario government of Doug Ford and Ottawa will not move to decriminalize possession of small amounts of illicit drugs like fentanyl, meth, etc.Guest: With a reflective view, Dr. Shawn Whatley. Past president of the Ontario Medical Association and author of: When Politics Comes Before Patients.
2024-05-19
1h 04
Maker Mixtapes
Danielle Messler on Transforming Events into Evergreen Content
Danielle Messler is the Head of Marketing at Founderpath, a finance platform that offers non-dilutive capital to SaaS startups who want more flexibility when growing and going all-in on their businesses. In this episode, Danielle shares the methodology she's built to transform events into evergreen content. You'll learn: - How to bring together thousands of your ICP under one roof - The content frameworks that actually engage - Ways to avoid making your events "stale and boring" - Methods of spinning your event content into evergreen assets - Why Founderpath uses events as a brand-building tool And much more! Enjoy.
2024-05-03
39 min
Maker Mixtapes
Zoe Hartsfield on Executive Branding, Personalization, and Buyer Psychology
Zoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing. In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets. We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative. Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a wo...
2024-03-21
38 min
The Roy Green Show
Roy Green Show Podcast, Feb 18: Dan McTeague challenges Enviro Minister Stephen Guilbeault. – Prof Sylvain Charlebois misquoted by Guilbeault. – Parents spanking children, lawyer Ari Goldkind. – Dr. Shawn Whatley be cautious with any fed pharmacare.
Today’s podcast: Federal Environment and Climate Change Minister Steven Guilbeault is attempting to walk back his statement "there will be no more envelopes from the federal government to enlarge thed road network" to a Montreal conference earlier in the week. Also stated the federal government wants to get Canadians out of our cars and trucks and living in high density urban areas. Premiers Ford and Smith immediately challenged Gilbeault. - Also the Liberals rebranded the 'Climate Action Incentive Rebate' as the 'Canada carbon rebate.'Guilbeault is also hinting at changes to be announced con...
2024-02-19
1h 04
Hamilton Today with Scott Thompson
Jagmeet Singh on Pharmacare and the deal with the Feds… what?
The Hamilton Today Podcast with Scott Thompson:There is little recourse for Canadians who are victimized by explicit images generated using artificial intelligence technology. Canadians are stressed out about the economy and have little faith in politicians or governments to fix big problems, according to the 2024 CanTrust Index published by Proof Strategies. The Super Bowl ratings are in, and it has been a huge comeback! It is fair to say that the “Taylor Factor” played a part in how the numbers turned out. Writing in the National Post, Dr. Shawn Whatley says that Ontario's health-care agreement with Otta...
2024-02-14
1h 14
Maker Mixtapes
Tom Hunt on B2B Podcast Processes, Premise, and Building Authority
Tom Hunt is the founder of Fame, a done-for-you agency that helps B2B brands produce, promote, and generate new business from their podcasts. In this episode, Tom candidly shares his entrepreneurial journey and, generously, his entire podcasting strategy. He shares how he comes up with the premise for an effective B2B podcast, finding your unique edge, leveraging guest influence, and the importance of community building. His methods of differentiating content and using podcasts as a platform for thought leadership is a solid playbook for anyone looking to build a podcast. One that builds influence, generates new business, and...
2024-02-08
29 min
Maker Mixtapes
Eric Doty on Content as a Brand Impression, Automation, and Personal Branding
Eric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.
2024-01-18
37 min
Maker Mixtapes
Sophie Neal on Social Media Marketing Excellence and Fostering a Community
Sophie Neal (better known as Sophie Etc.) is a social media marketing consultant and content creator sharing all about the local food scene in Milton Keynes. In this episode, Sophie shares how she's taken the experiences and systems she’s spent building her personal brand and community, how she built her large and highly engaged following around a passion for local food, and how she galvanized her audience into a truly passionate community—both online and in-person.
2024-01-11
43 min
Maker Mixtapes
Nolan McCoy on Video Marketing, The Future of Content, and Chili Piper's Strategy
Nolan McCoy is the Head of Video and Creative Content at Chili Piper. In this episode, Nolan shares his approach to media content and how to produce engaging and creative videos that not only earn attention, but generate real business results for the business. He also dives into how he's testing TikTok as a B2B brand, the frameworks they put in place at Chili Piper to foster creativity across the entire organization, and his predictions for the future of content marketing.
2024-01-04
33 min
Maker Mixtapes
Obaid Durrani on B2B Media Brands, Earning Attention, and Marketing on "Easy Mode"
“Build a media brand is fashionable advice in the marketing world today. But what does it actually mean? Obaid Durrani, Head of Content and Brand at Hockeystack, has nailed the execution. With their Netflix-style streaming platform, The Flow, and his unique approach to social content, he’s brought together other creators to produce educational and, frankly, entertaining content in a serialised format. In this episode, Obaid shares his entire approach to producing B2B media content that not only garners huge amounts of attention, but attracts an audience of all seniorities to HockyStack. He was generous enough to share the prin...
2023-12-14
56 min
Maker Mixtapes
Chelsea Castle on The Rise of Lavender, Journalism, and Content that Creates Lasting Impressions
Chelsea Castle is the Senior Content Director and Lavender, an AI email sales coach that's changing the way that B2B brands (and the people behind them) intract with their audiences on social media. They're one of the most fun SaaS brands in the space right now. In this episode, Chelsea shares the philosophy behind Lavender's content strategy, how her background in journalism paved the way for her career in content marketing, and how the way your content makes your audience feel is just as much as the value you deliver.
2023-12-14
31 min
Sappenin’ Podcast with Sean Smith
EP. 244 - Tom Fletcher (McFly)
The Heart Never Lies. Songwriting addict, master of wedding speeches and bestselling children's author, Tom Fletcher, is our guest on Episode 244 of Sappenin' Podcast. The missing piece of our McFly podcast series, completes the collection with surprise secrets on the bands most nerdy nuances, untold adventures and personal evolution. In this conversation, Tom shares his take on their rock vs pop identity, why all four members are closer than ever, tour life vs fatherhood, getting upstaged by his kids in front of 10,000 people, blagging through opportunities, book adequate, writing for artists like One Direction, 5 Seconds Of Summer and The...
2023-07-28
1h 21
GOING ROGUE Podcast with Angie Manson
Tony Whatley - the Side Hustle Millionaire - Part 2: BEING DEFENSIVE - SIDE HUSTLE - STARTING A BUSINESS
Here's Part 2 of my conversation with the "Side Hustle Millionaire" - Tony Whatley! He lives up to the name of his best selling book! Listen from someone who converted their side hustle into a extremely successful entrepreneurial venture. Tom and I continue to have a "real rogue" conversation.This is such a valuable lesson and one that you can gain so much from if you conquer it. Mastering the art of confronting the uncomfortable will lead you to places you never imagined yourself being. Listen to this full conversation on your preferred podcast platform! Just searc...
2023-04-15
40 min
Hamilton Today with Scott Thompson
Three Amigos summit is wrapping up.
The Hamilton Today Podcast with Scott Thompson:The other day, Scott & Co went to a restaurant for a relaxing night out… and they were given a 2 hour time limit. Coming out of the Three Amigos summit… Canada and the United States said Tuesday they expect Canadian Nexus enrolment centres to reopen in the spring alongside a new program allowing U.S.-led interviews to be conducted at Canadian airports. Japan wants Canada’s Liquid Natural Gas. Bill Morneau has weighed in on the trouble with the healthcare system in upcoming book… what does Dr. Shawn Whatley think of Morne...
2023-01-12
1h 11
ENC NEWS AND VIEWS | Eastern Carolina's Place to TALK
Special Guest | Michael Whatley
We are going to talk about this asinine opinion by the North Carolina Supreme Court dealing with constitutional amendments 4 Liberal Justices Overturn Entire N.C. State Voters' Decision on Constitutional Amendments ENC News & Views with Tom Lamprecht & Bennie Hardy Airs on 103.7 FM & 96.3 FM Live Streaming on Facebook | Twitter | Rumble | Weekdays at 5 pm www.encnewsandviews.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/encnewsandviews/message
2022-08-20
42 min
We Them Niggas
EP 3: "Authenticity, Code Switching, Race and Music" in Collaboration with Guest Thomas Downs Host of the Come as You Are Podcast
In this episode, I talk with my friend and peer from Franklin and Marshall College, Thomas Downs a.k.a. Pastor Tom, to explore the value of being open-minded, and vulnerable and how our practices around these ideas have looked throughout our time in college. You will also hear us talk about our relationships with music and our visions for our respective podcasts! Thanks for Tuning in and please be in touch with feedback, ideas, or anything else you want to communicate to either of us! Take Care!
2022-07-28
1h 21
Sappenin’ Podcast with Sean Smith
EP. 182 - The Legacy of Blink-182 with Derek DiScanio (State Champs), Ben Barlow (Neck Deep) & Steph O’Sullivan (Greywind)
What's Our Age Again? Episode 182 of Sappenin' Podcast celebrates the 30th anniversary and cultural legacy of Blink-182, with a multi-guest roundtable special. Derek DiScanio (State Champs), Ben Barlow (Neck Deep) and Steph O’Sullivan (Greywind) are with us for a unique look behind their shared love, compassion and respect for pop-punk's most iconic band. In this conversation, we discuss blink's lasting impact on the modern scene of alternative music, how we all first discovered them, crossing raunchy punk and comedy, Mark Hoppus and Tom DeLonge's vocal accents, immature lyrics vs serious side, idolising Warped Tour, why Travis Barker is su...
2022-05-20
1h 10
Demandist
Eden Bidani of Green Light Copy: How to Acquire & Keep More Customers and Users
Eden Bidani, founder of Green Light Copy, conversion copywriter, and acquisition strategist for B2B and SaaS brands.In this chat we get into the weeds on the entire conversion copywriting process. We cover: * How to gear your copy around what customers want * Why a decrease in conversion rates can be a good thing for qualified leads * The importance of fully understanding the “voice of customer” * How to use customer interviews to uncover the “aha!” moments your customers have when discovering and using your product * Retention strategies to keep more of your best-fit customers around for longer
2022-02-08
30 min
Demandist
Ben Sailer of WordPress.com: How to Build Quality-Driven Inbound Marketing Systems
Ben Sailer is Content Marketing Editor at WordPress.com. Before that, he lead all things content marketing at CoSchedule as Inbound Marketing Director, where he built SEO systems and editorial workflows to produce some of the best articles in the marketing world.In this episode of Demandist, Ben leaves no stone unturned. We talk about:* The attributes for high-performing and high-quality content* Why processes are important (and how constraint can be a useful tool for creative output)* Measuring the effectiveness of your content when attribution is difficult* How CoSchedule ties top-of-funnel content to user sign-ups* His goals for WordPress.com’s...
2022-02-01
42 min
Demandist
What is "Value" in Content Marketing, Really? [Grizzle Chat]
“Value” is a term we often throw around in content marketing. We encourage writers to create “value-driven content.” Asking them to “add more value” is a consistent request we find ourselves asking.But what does value actually mean? How can we make a nebulous term more tangible?These are the questions Erica and I set out to answer. In this episode of Demandist, we talk about:* What does value look like? How is it perceived? How can we make value more tangible as content marketers?* Why good writing is the communication medium that lets value unfold* The importance of outlines and why they...
2022-01-25
31 min
Sappenin’ Podcast with Sean Smith
EP. 165 - Tom Deacon (Comedian / Presenter / Eurofan)
Let's Get Amongst It! Comedian, presenter and football Eurofan, Tom Deacon, is our guest on Episode 165 of Sappenin' Podcast! Making his name on the British stand up circuit in the late 2000's, Tom quickly became a loveable figure for comedy, sport and emo music fans alike, with his presenting roles with BBC Radio 1, Copa90 and embarrassing himself in front of the worlds biggest stars! In this conversation, the comic opens up on his impressive CV, coping with the juxtaposition of his career, humble beginnings on The 5:19 Show, getting away with stupid on-air antics, awkward moments with Taylor Swift, Justin...
2022-01-21
1h 26
Demandist
Using Stats & Data in Content Marketing With Integrity [Grizzle Chat]
Using statistics and third-party data is common practice in content marketing. Saying “short subject lines get better open rates” is far more effective when accompanied by a study that analyzed a few hundred emails and found it to be true.Like any practice, the over-reliance on employing stats this way has its downsides; namely inaccurate sources, misrepresentation of facts, and a chain of blog posts citing each other that obscufate original sources.In this first edition of our new Demandist segment, Grizzle’s very own Jenna St John (Editor), Erica Schneider (Head of Content), and Tom Whatley (Founder & CEO) talk about...
2022-01-18
29 min
Sappenin’ Podcast with Sean Smith
EP. 164 - Niko Moilanen (Blind Channel)
Dark Side. Violent pop enforcer, anti-saint and the real violent Bob, Niko Moilanen, is our guest on Episode 164 of Sappenin' Podcast! The Blind Channel co-vocalist reflects on their breakthrough 2021, capturing hearts at The Eurovision Song Contest, working with their heroes and becoming Finlands biggest band! In this conversation, Niko opens up the groups grind to success over the last decade, literally showing the world the middle finger, not being able to walk down the street of their hometown without getting mobbed, new music secrets, how Linkin Park originally helped create a friendship between the band, Mike Shinoda comments on...
2022-01-14
54 min
Sappenin’ Podcast with Sean Smith
EP. 163 - Grant Nicholas (Feeder)
Comfort In Sound. Welsh music royalty, indie hit songwriter and dedicated storyteller, Grant Nicholas, is our guest on Episode 163 of Sappenin' Podcast! The Feeder vocalist peels back the curtain behind the bands biggest anthems, his hometown roots and a unique sense of identity. In this conversation, the legendary frontman opens up on inspiring generations of grunge, indie and alternative scenes for going on three decades, how their mixture of heavy vs light back catalogue has defined their career, new album Torpedo, their unappreciated elements, his first break working in a London recording studio, getting to assist Seal, the 90's...
2022-01-07
1h 15
ENC NEWS AND VIEWS | Eastern Carolina's Place to TALK
News & Views - Podcast - Jan 05, 2022 Michael Whatley
ENC News & Views with Tom Lamprecht & Bennie Hardy Airs on 103.7 FM & 96.3 FM Live Streaming on Facebook | Twitter | Rumble | Weekdays at 5 pm www.encnewsandviews.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/encnewsandviews/message
2022-01-05
21 min
Sappenin’ Podcast with Sean Smith
EP. 162 - Top 10 Albums of 2021 | Featuring Mystery Guests
Jet Black New Year. 2021 was a amazing period for new music in the alternative scenes of punk, metal, emo and rock. As the calendar comes to a close, we're using Episode 162 of Sappenin' Podcast to highlight our favourite albums, experiences and achievements from the last twelve months, as well as some secret appearances from mystery guests. In this conversation, Sean and Morgan go back and forth, discussing their individual top five releases, that they formed a lasting connection with. The pair also reminisce their other musical obsessions, how being involved in events like Download Pilot, Heavy Music Awards and...
2021-12-31
1h 18
Sappenin’ Podcast with Sean Smith
EP. 161 - Jo O'Meara (S Club 7)
Don't Stop Movin'. Pop music superstar, tv personality and dedicated mother, Jo O'Meara, is our festive guest on Episode 161 of Sappenin' Podcast! The S Club 7 poster-child spills secrets on starting a new chapter in her career, returning to solo material for the first time in sixteen years and the groups rollercoaster machine experience. In this conversation, we discuss dealing with life in the public eye and tabloids from a young age, how turning forty gave her a fresh prospective on everything, quitting her brutal smoking addiction, writing a series of heartfelt stories for new album 'With Love', the moment...
2021-12-24
51 min
Sappenin’ Podcast with Sean Smith
EP. 160 - Brandon Boyd (Incubus)
Drive. Influential vocalist, creative artist and never ageing mega babe, Brandon Boyd, is our guest on Episode 160 of Sappenin' Podcast! The Incubus frontman celebrates the bands thirtieth anniversary with us by unleashing secrets on their longevity, his famous paintings and returning to his universe of solo music. In this conversation, we discuss Brandon's larger than life experiences on new album 'Echos and Cocoons', why it's being described as dark and horny, the dynamics of his art exhibitions, growing up in a expressive household, launching his Moonlight Collective with some surprising names, wanting to make friends with Noel Fielding, inspiring...
2021-12-17
48 min
Sappenin’ Podcast with Sean Smith
EP. 159 - Spencer Chamberlain (Underoath)
Reinventing Your Exit. Scene leader, destroyed vocal king and devoted father, Spencer Chamberlain, is our guest on Episode 159 of Sappenin' Podcast! The Underoath frontman opens up on a career of collaboration, finding himself and musical art. In this conversation, we discuss the change of dynamics for the band since their return from hiatus, new album Voyeurist, how their own battles and relationship with religion affected their lives, songwriting secrets, taking time to work with new artists, the evolution of emo, Matt Cutshall (Emo's Not Dead), launching his own solo project SLO/TIDE, the Sleepwave days, unexpected opportunities, the time...
2021-12-10
1h 10
Sappenin’ Podcast with Sean Smith
EP. 158 - Chris LoPorto (Can't Swim)
Change Of Plans. Self love lyricist, tour driving expert and overall good egg, Chris LoPorto, is our guest on Episode 158 of Sappenin' Podcast! The Can't Swim vocalist gives us a call while on the road with Silverstein to have a relaxed chat on band life, finding himself and returning to the UK for 2000 Trees Festival 2022. In this convocation, we disses the bands humble beginnings in New Jersy, signing to Pure Noise Records from an early age, songwriting trial and errors, forgetting your mistakes, underground German sex cults, getting bloody in a GCW Wrestling ring, the time he met Miley...
2021-12-03
50 min
Sappenin’ Podcast with Sean Smith
EP. 157 - Aaran McKenzie (While She Sleeps / Film Maker)
Know Your Worth. Professional film maker, heavy metal bassist and mental health advocate, Aaran McKenzie, is our guest on Episode 157 of Sappenin' Podcast! The While She Sleeps creative takes time to open up on his life behind the camera, Sleeps Society and some unforgettable life opportunities. In this conversation, we discuss how their Patreon model has created a new blueprint for the music industry, the reaction after its first anniversary, promoting a whole album campaign around so much uncertainty, launching his Aaran McKenzie Films business, shooting music videos for Sylosis, Havelock and Raiders, the ins and outs of videography...
2021-11-26
1h 19
Sappenin’ Podcast with Sean Smith
EP. 154 - Deaf Havana: 'Fools and Worthless Liars' | 10th Anniversary with James Veck-Gilodi
The Past Ten Years. On November 7th 2011, Deaf Havana released their second full length and breakthrough studio album, Fools and Worthless Liars, that created a connection to a dedicated audience and helped shape the bands career, for the decade to follow. On this special episode, vocalist and songwriter, James Veck-Gilodi, returns to celebrate the albums tenth year anniversary in style by dissecting it's legacy, secrets and larger than life storytelling. In this podcast, we discuss the pressure of stepping away from their original post-hardcore blueprint, writing these songs in his head, sarcastic lyrics, that famous line on Lower Than...
2021-11-05
1h 13
Sappenin’ Podcast with Sean Smith
EP. 153 - William Gould #2 (Creeper / Salem)
Draculads. The prince of spooky, gothic, diy punk, William Gould, is our guest on Episode 153 of Sappenin' Podcast! The Creeper vocalist returns to give us an insight into his new project Salem, unexpected adventures along with some tricks and treats for the Halloween season. In this conversation, the cult leader opens up on getting to showcase another side of his creativity, writing songs in concepts vs everyday storytelling, how Salem started accidentally, Creeper's emotional return at Download Pilot, why he made Morgan cry, dealing with sweaty cloths, showing Gary Newman his cat, being chased in the woods, his love...
2021-10-29
1h 26
Sappenin’ Podcast with Sean Smith
EP. 152 - Adam Lazzara (Taking Back Sunday)
Louder Now. Professional microphone swinger, emo forefather and lyrical genies, Adam Lazzara, is our guest on Episode 152 of Sappenin' Podcast! The Taking Back Sunday vocalist returns for a special discussion on the bands famous use of the number and dissects another round inspirational stories from a genre defying career. In this conversation, Adam opens up on the early days of his music adventure, obsessing over bands before starting Taking Back Sunday in New York, their documented evolution, new music plans, confusing the internet with a cover of 'My Name Is Jonas' by Weezer, his Fuckin Whatever project with John...
2021-10-22
1h 06
Sappenin’ Podcast with Sean Smith
EP. 151 - Sam McTrusty (Twin Atlantic)
Transparency. Scottish accent enthusiast, flamboyant dancer and humble rockstar, Sam McTrusty, is our guest on Episode 151 of Sappenin' Podcast! The Twin Atlantic songwriter opens up on a new era of his life, the band and never fitting in. In this conversation, we discuss his artistic nature to go against the grain, how he accidentally created a new album while writing for somebody else, heavy metal screams vs underground dance vibes, the ugly realities of music business, celebrating the tenth year anniversary of their breakthrough album Free, why cult fan classics like Crash Land were never singles, their bizarre Warped...
2021-10-15
1h 12
Sappenin’ Podcast with Sean Smith
EP. 150 - Wade MacNeil (Alexisonfire / Gallows / Dooms Children)
This Could Be Anywhere In The World. Modern punk icon, Alexisonfire guitarist and Gallows hellraiser, Wade MacNeil, is our guest on Episode 150 of Sappenin' Podcast! In this conversation, the Canadian saint opens up on a career of fighting against stereotypes, why punk isn't the only thing that represents him, his new solo and psychedelic 'Dooms Chidren' project, everything Alexisonfire (from their announcement for Slam Dunk Festival 2022, reunion vs future plans and the fifteenth anniversary of Crises), the time Gallows almost got abducted by a biker gang, his work composing for films, Dark Side Of The Ring, upstaging Tom Brady...
2021-10-08
1h 02
Sappenin’ Podcast with Sean Smith
EP. 148 - Hot Milk #2 (Hannah Mee & Jim Shaw)
Split Personality. Chaotic, genre defying, power duo, Hot Milk, are our guests on Episode 148 of Sappenin' Podcast! Hannah Mee & Jim Shaw return for another round of uncontrollable, naughty but nice, madness with us, recorded backstage at their recent UK headline tour. In this conversation, we discuss the bands growth and rise to fame since their first appearance on the podcast, new ep "I Just Wanna Know What Happens When I'm Dead", their proud stance on oversharing, silly jokes, growing as people vs building their own safe space community, how members of Foo Fighters made sure they had vegetables, peeing...
2021-09-24
53 min
Eastbourne Theatres Podcast
Welcome Back! - Episode 1 - Ft. Rob Brydon and Original Theatre’s Alastair Whatley
Welcome back to Eastbourne Theatres!On this inaugural episode of the Eastbourne Theatres podcast we talk to Rob Brydon about his upcoming show 'A Night of Songs and Laughter' and chat with Alastair Whatley, the Artistic Director for Original Theatres about how they utilized digital technology to bring live theatre directly to audiences even in the midst of the COVID-19 Pandemic.For more information and to book tickets, visit www.eastbournetheatres.co.uk. You can also find us on Twitter, Instagram and Facebook.If you liked this podcast please leave us a rating...
2021-09-07
24 min
Going North Podcast
Ep. 400 – “How to Become a Multimillionaire, but Not Act Like It” with Tom Antion (@TomAntion)
“When I train people, my job is to make it too expensive for them to go to work anymore.” – Tom Antion Today’s featured international bestselling author is an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country, Tom Antion. Tom and I have a fun-filled but content-heavy conversation about the most effective marketing tool for digital entrepreneurs, success lessons learned from his father, and more value bombs to help you create a 7 Figure Income! Key Thing’s You’ll Learn: What got Tom into...
2021-09-06
1h 03
Sappenin’ Podcast with Sean Smith
EP. 144 - Matt Rubano (Angels & Airwaves / Ex-Taking Back Sunday)
Euphoria. Bass extraordinaire, credited actor and stand-up comedian, Matt Rubano, is our guest on Episode 144 of Sappenin' Podcast! Angels & Airwaves newest recruit is with us for a special insight into his involvement with countless of the alternative emo scenes biggest inspirations. In this conversation, we discuss how Matt perfected his craft as a technically gifted bassist, his work with The All American Rejects, Glassjaw, Patrick Stump (Fall Out Boy), Lauryn Hill (Fugees), some really unexpected names and obviously, his seven years as vital member of, Taking Back Sunday, during their most commercially successful period, joining Angels & Airwaves, their recent...
2021-08-27
1h 59
Sappenin’ Podcast with Sean Smith
EP. 143 - Dustin Kensrue (Thrice)
Image Of The Invisible. Melody master, Thrice vocalist and spiritual human, Dustin Kensrue, is our guest on Episode 143 of Sappenin' Podcast! The voice of an alternative generation is back with us, for his own dedicated episode, as we dive into a lifetime of inspirational energy. In this conversation, we discuss the bands new album Horizons / East. how they spent their lockdown building a new studio base, individual DIY input, bringing back The Alliance: Thrice fan-club, how subscription services like that have inspired people like While She Sleeps to create a new movement in music, the art of lyrics, finding unique...
2021-08-20
1h 04
B2B Marketers on a Mission
How You Can Generate Demand and Growth with the Right Content – Interview w/ Tom Whatley
Tom Whatley (Founder & CEO, Grizzle) on how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to generate insights to develop relevant content.
2021-08-18
37 min
Demandist
Andy Whyte of MEDDICC: How to Build Trust During the Sales Process
Andy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.
2021-07-06
38 min
Demandist
Jason Bradwell of Deltatre: How to Find Growth Opportunities in Emerging Channels
Jason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B brands should be experimenting with channels like Twitch.
2021-07-06
35 min
Demandist
Kerstin Reichert of Tide: How to Develop a Fintech SEO Strategy
Kerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much much more. Here, we talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
2021-07-06
34 min
Demandist
Gemma Joyce of Brandwatch: How to Tap Into Data-Driven Storytelling
Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building out a narrative around the owned data that Brandwatch has available.
2021-07-06
27 min
Demandist
Kyle McCarthy of Act-On: How to Make Gated Content Great Again
Kyle McCarthy is the Senior Content Strategist at Act-On. Here, we talk about how to communicate the value of content and manage expectations with the c-suite, why you should focus on more granular content topics, and whether or not gated content still has a place in the content marketing ecosystem.
2021-07-06
36 min
Demandist
Erin Ellis of Vidyard: How to Empower Employees to Become Internal Creators
Erin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
2021-07-06
27 min
Demandist
Nitsan Peled of Optimove: How to Build an Editorial Brand that Generates Leads
Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a Content Director, and the benefits of creating a separate editorial brand to capture wider audiences.
2021-07-06
40 min
Demandist
Kameron Jenkins of Shopify: How to Become a Marketing Leader
Kameron Jenkins is the SEO & Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. We talk about her approach to content marketing and, most fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing.
2021-06-12
38 min
Demandist
Gaetano DiNardi of Nextiva: How to Make Demand Generation Simple
Gaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team have ditched quarterly marketing plans in favour of bi-weekly sprints.
2021-06-12
29 min
Demandist
Rand Fishkin of SparkToro: How to Build Anticipation with Content Marketing
Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he built SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and why you should watch Steven Universe.
2021-06-12
41 min
Demandist
Andrew Wallace of SmileBack: How to Fuel Product-Led Growth
Andrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.
2021-06-12
38 min
Demandist
Erica Schneider of Grizzle: How to Build Well-Oiled Content Marketing Systems
Erica Schneider is the Director of Editorial at Grizzle, a content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens writers and clients, and created a well-oiled content operations machine as a result. Here, we life the hood on our editorial systems, how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-06-12
38 min
Sappenin’ Podcast with Sean Smith
EP. 129 - Patrick Miranda (Movements)
Skin To Skin. New-wave emo lyricist, Patrick Miranda, is our guest on Episode 129 of Sappenin' Podcast! Since their inception in 2015, Movements have become a household name in the alternative music scenes, providing their own mixture of emo, pop punk, post-hardcore and spoken word influences. In this conversation, Pat opens up on the bands return with latest album 'No Good Left To Give', their early success vs growing up, what is was like having multiple major record labels trying to sign them after their first show, completing a tattoo apprenticeship in lockdown, finally getting the courage to write songs about...
2021-05-14
1h 11
Maker Mixtapes
Josh McMillan on Building Products, Leading Teams, and Poolside.fm
Josh McMillan is the CTO of Contact, a simple model booking platform that’s disrupting not only the way talent is sourced and booked, but how fairly they’re paid and compensated. We cover how his time at brands like Deliver shaped him into the software engineer and product creator he is today, what goes into leading a team of developers and product designers, and how to make sure they develop professionally when joining your startup. We also talk about his work at Poolside.fm, one of my favourite apps on the internet, and how they landed on the unique and...
2021-05-11
36 min
Maker Mixtapes
Josh McMillan on Building Products, Leading Teams, and Poolside.fm
Josh McMillan is the CTO of Contact, a simple model booking platform that’s disrupting not only the way talent is sourced and booked, but how fairly they’re paid and compensated. We cover how his time at brands like Deliver shaped him into the software engineer and product creator he is today, what goes into leading a team of developers and product designers, and how to make sure they develop professionally when joining your startup. We also talk about his work at Poolside.fm, one of my favourite apps on the internet, and how they landed on the unique and...
2021-05-11
37 min
Maker Mixtapes
Jack Butcher on Communities, NFTs, and Building an Audience of 100,000 Followers
Jack Butcher is the founder of Visualize Value, where he's built a community of nearly 3,000 builders, entrepreneurs, and founders, providing them with principle-based courses that teach people the foundations of design, building audiences, and so much more. Here, we talk about how Jack grew his audience from 5,000 to over 110,000 followers in under 12 months, what he learned from running a design agency, and how he’s sold his work in the form of NFTs for the Etherium equivalent of $10,000.
2021-05-04
41 min
Maker Mixtapes
Jack Butcher on Communities, NFTs, and Building an Audience of 100,000 Followers
Jack Butcher is the founder of Visualize Value, where he's built a community of nearly 3,000 builders, entrepreneurs, and founders, providing them with principle-based courses that teach people the foundations of design, building audiences, and so much more. Here, we talk about how Jack grew his audience from 5,000 to over 110,000 followers in under 12 months, what he learned from running a design agency, and how he’s sold his work in the form of NFTs for the Etherium equivalent of $10,000.
2021-05-04
42 min
Maker Mixtapes
Andy Whyte on Sales Methodologies, Building Trust, and B2B YouTube Content
Andy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.
2021-04-27
38 min
Maker Mixtapes
Andy Whyte on Sales Methodologies, Building Trust, and B2B YouTube Content
Andy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.
2021-04-27
39 min
Maker Mixtapes
Corey Haines on Marketing Swipe Files, Managing Multiple Projects, and Prolific Content Creation
Corey Haines is the founder of SwipeFiles, a newsletter and community that provides new marketing ideas from brands who have done it. We chat about how he manages multiple projects, creating content on Twitter, the future of communities, and applying new marketing approaches from other industries—sharing how he did just this with Calendly competitor SavvyCal.
2021-04-20
40 min
Maker Mixtapes
Corey Haines on Marketing Swipe Files, Managing Multiple Projects, and Prolific Content Creation
Corey Haines is the founder of SwipeFiles, a newsletter and community that provides new marketing ideas from brands who have done it. We chat about how he manages multiple projects, creating content on Twitter, the future of communities, and applying new marketing approaches from other industries—sharing how he did just this with Calendly competitor SavvyCal.
2021-04-20
41 min
The Earth Hotel
In Room J167 with Funnymaine
I invite you inside a more virtual room, in this case J167 – a conversation between myself and an esteemed entertainer in Birmingham, Jermaine “Funnymaine” Johnson. Links to all of his projects in the description, including his podcast available on Facebook called “We Got Bills,” with B Brian Crawford. He is the comedian who took a stand last summer which led to the removal of the Confederate Statue in Linn Park, and we open up the windows and air out some information for you to consider. Funnymaine is Funnymaine in all the social platform roomsWe Got Bills...
2021-04-17
46 min
Maker Mixtapes
Jason Bradwell on Branding, Unconventional Growth, and Using Twitch as a B2B Marketing Channel
Jason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B companies should be experimenting with channels like Twitch.
2021-04-08
35 min
Maker Mixtapes
Jason Bradwell on Branding, Unconventional Growth, and Using Twitch as a B2B Marketing Channel
Jason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B companies should be experimenting with channels like Twitch.
2021-04-08
36 min
Maker Mixtapes
Kerstin Reichert on Fintech SEO and Creating Content that Aligns With Your Mission
Kerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much more. We talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
2021-04-01
34 min
Maker Mixtapes
Kerstin Reichert on Fintech SEO and Creating Content that Aligns With Your Mission
Kerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much more. We talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
2021-04-01
35 min
Maker Mixtapes
Gemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super Mario
Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.
2021-03-25
27 min
Maker Mixtapes
Gemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super Mario
Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.
2021-03-25
28 min
Maker Mixtapes
Kyle McCarthy on Granular Topics, The Role of Gated Content, and Communicating with the C-Suite
Kyle McCarthy is the Senior Content Strategist at Act-On. Here, we talk about how to communicate the value of content and manage expectations with the c-suite, why you should focus on more granular content topics, and whether or not gated content still has a place in the content marketing ecosystem.
2021-03-18
36 min
The Earth Hotel
Room 5B: "Anti-Trans Legislation and the Genocide of Being"
On March 16th, Alabama’s Republican radicals furthered their cause of removal of a class of undesirables they seek to create by legislation. SB-10 moves to the House amid the revelation that Sen. Tom Whatley has a penchant for viewing trans pornography with his professional Twitter account. Here I seek to demonstrate the emptiness of being that allows these ghouls to oppose the human mission of self-becoming. Sources: The Ethics of AmbiguitySen. Whatley and his Twitter hijinksTuberville Fails to Withhold COVID aidRose Astra for Liberation NewsAstra’s sour...
2021-03-17
44 min
Maker Mixtapes
Kristen LaFrance on Retention, Nutshells, and Everything You Need to Know About Starting a Podcast
Kristen LaFrance is Head of Resilient Retail at Shopify, a show dedicated to sharing real stories of struggle and breakthrough that retail business need right now. Here, Kristen doesn't hold back on her podcast production process, as well as the importance of having a premise for your show, and setting your guests up for success.
2021-03-16
50 min
Maker Mixtapes
Kristen LaFrance on Retention, Nutshells, and Everything You Need to Know About Starting a Podcast
Kristen LaFrance is Head of Resilient Retail at Shopify, a show dedicated to sharing real stories of struggle and breakthrough that retail business need right now. Here, Kristen doesn't hold back on her podcast production process, as well as the importance of having a premise for your show, and setting your guests up for success.
2021-03-16
51 min
Maker Mixtapes
Nitsan Peled on Building Editorial Brands & Producing Content at Scale
Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.
2021-02-18
41 min
Maker Mixtapes
Nitsan Peled on Building Editorial Brands & Producing Content at Scale
Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.
2021-02-18
40 min
Maker Mixtapes
Erin Ellis on The Future of Video Marketing & Empowering Internal Creators
Erin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
2021-02-12
27 min
Maker Mixtapes
Erin Ellis on The Future of Video Marketing & Empowering Internal Creators
Erin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
2021-02-12
28 min
Maker Mixtapes
Josh Lachkovic on Growth Marketing & The Wine Subscription Business
Josh Lachkovic is the founder of The Wine List, a subscription service that lets you discover rare bottles while learning the fundamentals of wine as you taste. Here, we talk about his time leading growth at Thriva, building out a team that still excels today. We also dive into why he started The Wine List, as well as the story behind their recent crowdfunding campaign.
2021-02-04
33 min
Maker Mixtapes
Josh Lachkovic on Growth Marketing & The Wine Subscription Business
Josh Lachkovic is the founder of The Wine List, a subscription service that lets you discover rare bottles while learning the fundamentals of wine as you taste. Here, we talk about his time leading growth at Thriva, building out a team that still excels today. We also dive into why he started The Wine List, as well as the story behind their recent crowdfunding campaign.
2021-02-04
33 min
Maker Mixtapes
Kameron Jenkins - Becoming a Marketing Leader & Shopify Retail's Approach to Content Marketing
Kameron Jenkins is the Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. Here, we talk about her approach to content marketing and, more fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing
2021-01-28
38 min
Maker Mixtapes
Kameron Jenkins - Becoming a Marketing Leader & Shopify Retail's Approach to Content Marketing
Kameron Jenkins is the Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. Here, we talk about her approach to content marketing and, more fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing
2021-01-28
39 min
Maker Mixtapes
Simon Brown and The Business of Beer
Simon Brown is a co-founder at House of Cans, a retail beer shop based in London like no other. They partner with artists and illustrators to feature them on their cans, creating not only a unique spin on a traditional business model, but providing a delightful experience for customers alike. If you're interested in the business of beer, this one is for you.
2021-01-06
31 min
Maker Mixtapes
Simon Brown and The Business of Beer
Simon Brown is a co-founder at House of Cans, a retail beer shop based in London like no other. They partner with artists and illustrators to feature them on their cans, creating not only a unique spin on a traditional business model, but providing a delightful experience for customers alike. If you're interested in the business of beer, this one is for you.
2021-01-06
32 min
Maker Mixtapes
Gaetano DiNardi on Demand Generation and Building Communities
Gaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team has ditched quarterly marketing plans in favour of bi-weekly sprints.
2021-01-06
30 min
Maker Mixtapes
Gaetano DiNardi on Demand Generation and Building Communities
Gaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team has ditched quarterly marketing plans in favour of bi-weekly sprints.
2021-01-06
29 min
Maker Mixtapes
Rand Fishkin - Building an Email Launch List, SparkToro's Content Strategy and Doing Good in Business
Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.
2021-01-06
32 min
Maker Mixtapes
Rand Fishkin - Building an Email Launch List, SparkToro's Content Strategy and Doing Good in Business
Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.
2021-01-06
31 min
Maker Mixtapes
Elise Dopson - Content Refreshing and Tips for Starting a New Blog
Elise Dopson is a freelance content writer and founder of Peak Freelance. In this episode, we chat about refreshing content to get better results, finding the right angle or niche for a new blog, and how to become a stronger writer.
2021-01-06
25 min
Maker Mixtapes
Elise Dopson - Content Refreshing and Tips for Starting a New Blog
Elise Dopson is a freelance content writer and founder of Peak Freelance. In this episode, we chat about refreshing content to get better results, finding the right angle or niche for a new blog, and how to become a stronger writer.
2021-01-06
25 min
Maker Mixtapes
Andrew Wallace - Product Design, Adding Customer Value and SaaS Growth
Andrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, as well as his advice for stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.
2021-01-06
39 min