Shows
plugin.fmCreating Effective Product-Led Content with Tom WhatleyIn this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He pr...
2025-04-3047 min
Concepts with Shawn Whatley# 2: Tom Flanagan - The Evolution of Conservatism and Liberalism in CanadaProfessor Tom Flanagan, a prominent conservative intellectual in Canada, delves into the intricate history and evolving definitions of conservatism and liberalism within Anglo-American democracies. He provides a detailed analysis of how these political ideologies have shifted over centuries, focusing particularly on the Canadian context. From Britain's influence to the rise of social issues and free market economics, Flanagan and host Shawn discuss the fluid nature of political labels and the emerging concept of 'national conservatism.' The conversation also covers modern challenges such as free trade casualties, identity politics, and the enduring principles that might define future political landscapes...
2025-03-0444 min
The Dave Gerhardt Show (from Exit Five)How to Fix Your SEO Strategy#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.Danielle, Rita, Ross, and Tom cover:The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to...
2025-03-0357 min
JäljilläTOM BROWNSuosittu, hyvän ystävän ja oppilaan maineessa ollut 18-vuotias Tom Brown katosi illanvieton jälkeen marraskuussa 2016. Viranomaisten ja Tomin perheen sukset menivät heti tutkinnan alussa ristiin ja mukaan katoamisen tutkintaan pyydettiin yksityisetsivä. Huolimatta laajasta tutkinnasta ja monista vihjeistä, ei edelleenkään ole tiedossa, mitä Tomille tarkalleen ottaen tapahtui.
* Tiedäthän, että tämä kuuntelemasi jakso on podcastin alkuvaiheilta. Podmessa voit kuunnella kaikki Jäljillä-podcastin viimeisten vuosien jaksot. Lisäksi, uunituoreita jaksoja julkaistaan Podmessa joka viikko, ja mikä parasta – ilman mainoksia. Eli jos tykkäät kuulemastasi ja haluat lisää, sitä löytyy yllin kyllin osoitteesta podme.com. ...
2024-08-091h 07
The Apple WatchCast Podcast - A podcast dedicated to the Apple WatchStaggered Intelligence
Apple reports record Q3 2024 earnings and is spending more to get Apple Intelligence ready. Unlocking your devices with your heart pattern may be coming, a wonderful video of Steve Jobs from 1983 predicts so many things and has the Apple Watch reached the limit of its potential? We’ll talk about it. Plus reviews of Smartwings Smart Shades, Level Lock Smart Lock and using AI in sales.
Apple reports record Q3 2024Unlocking Apple devices with your heart patentApple Underdogs commercial controversySteve Jobs 1983 Aspen Design Conference video SmartWings Smart Sha...
2024-08-031h 29
Maker MixtapesMarc Thomas on Launching Creative Marketing CampaignsYou need to do boring marketing.
However you cut it, it still works.
But Marc Thomas, Senior Growth Marketer and Podia, threw me a caveat:
If everyone is doing the same thing—and sounding the same—then how the hell are you supposed to differentiate?
Well, Marc helped me answer this question in this episode of Maker Mixtapes.
You'll learn:
- What Marc learned marketing a product nobody wanted
- How he’s powering creative content creation here on LinkedIn
- As well as the creative campaigns he’s advocating for over at Podia
- How to use his “Rinse & Repeat” fr...
2024-05-231h 02
The Roy Green ShowThe Roy Green Show Podcast, May18: Grocery Code of Conduct, prof Sylvain Charlebois. - Fedgov supports ON gov illicit drugs decision. Dr. Shawn Whatley. - Fort McMurray wildfire threat. - Lawyer Scott Taylor for women who don't pursue child support.Today’s podcast: Grocery Code of Conduct is a go. But what is it, really and how will it impact the price of lettuce?Guest: Professor Sylvain Charlebois. Director: Agri-foods laboratory, Dalhousie University. Federal mental health and 'addictions' minister Ya'ra Saks supports Ontario government of Doug Ford and Ottawa will not move to decriminalize possession of small amounts of illicit drugs like fentanyl, meth, etc.Guest: With a reflective view, Dr. Shawn Whatley. Past president of the Ontario Medical Association and author of: When Politics Comes Before Patients.
2024-05-191h 04Maker MixtapesDanielle Messler on Transforming Events into Evergreen ContentDanielle Messler is the Head of Marketing at Founderpath, a finance platform that offers non-dilutive capital to SaaS startups who want more flexibility when growing and going all-in on their businesses.
In this episode, Danielle shares the methodology she's built to transform events into evergreen content.
You'll learn:
- How to bring together thousands of your ICP under one roof
- The content frameworks that actually engage
- Ways to avoid making your events "stale and boring"
- Methods of spinning your event content into evergreen assets
- Why Founderpath uses events as a brand-building tool
And much more! Enjoy.
2024-05-0339 minMaker MixtapesZoe Hartsfield on Executive Branding, Personalization, and Buyer PsychologyZoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing.
In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets.
We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative.
Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a wo...
2024-03-2138 minThe Roy Green ShowRoy Green Show Podcast, Feb 18: Dan McTeague challenges Enviro Minister Stephen Guilbeault. – Prof Sylvain Charlebois misquoted by Guilbeault. – Parents spanking children, lawyer Ari Goldkind. – Dr. Shawn Whatley be cautious with any fed pharmacare.Today’s podcast: Federal Environment and Climate Change Minister Steven Guilbeault is attempting to walk back his statement "there will be no more envelopes from the federal government to enlarge thed road network" to a Montreal conference earlier in the week. Also stated the federal government wants to get Canadians out of our cars and trucks and living in high density urban areas. Premiers Ford and Smith immediately challenged Gilbeault. - Also the Liberals rebranded the 'Climate Action Incentive Rebate' as the 'Canada carbon rebate.'Guilbeault is also hinting at changes to be announced con...
2024-02-191h 04
Hamilton Today with Scott ThompsonJagmeet Singh on Pharmacare and the deal with the Feds… what?The Hamilton Today Podcast with Scott Thompson:There is little recourse for Canadians who are victimized by explicit images generated using artificial intelligence technology. Canadians are stressed out about the economy and have little faith in politicians or governments to fix big problems, according to the 2024 CanTrust Index published by Proof Strategies. The Super Bowl ratings are in, and it has been a huge comeback! It is fair to say that the “Taylor Factor” played a part in how the numbers turned out. Writing in the National Post, Dr. Shawn Whatley says that Ontario's health-care agreement with Otta...
2024-02-141h 14Maker MixtapesTom Hunt on B2B Podcast Processes, Premise, and Building AuthorityTom Hunt is the founder of Fame, a done-for-you agency that helps B2B brands produce, promote, and generate new business from their podcasts. In this episode, Tom candidly shares his entrepreneurial journey and, generously, his entire podcasting strategy. He shares how he comes up with the premise for an effective B2B podcast, finding your unique edge, leveraging guest influence, and the importance of community building. His methods of differentiating content and using podcasts as a platform for thought leadership is a solid playbook for anyone looking to build a podcast. One that builds influence, generates new business, and...
2024-02-0829 minMaker MixtapesEric Doty on Content as a Brand Impression, Automation, and Personal BrandingEric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.
2024-01-1837 minMaker MixtapesSophie Neal on Social Media Marketing Excellence and Fostering a CommunitySophie Neal (better known as Sophie Etc.) is a social media marketing consultant and content creator sharing all about the local food scene in Milton Keynes. In this episode, Sophie shares how she's taken the experiences and systems she’s spent building her personal brand and community, how she built her large and highly engaged following around a passion for local food, and how she galvanized her audience into a truly passionate community—both online and in-person.
2024-01-1143 minMaker MixtapesNolan McCoy on Video Marketing, The Future of Content, and Chili Piper's StrategyNolan McCoy is the Head of Video and Creative Content at Chili Piper. In this episode, Nolan shares his approach to media content and how to produce engaging and creative videos that not only earn attention, but generate real business results for the business. He also dives into how he's testing TikTok as a B2B brand, the frameworks they put in place at Chili Piper to foster creativity across the entire organization, and his predictions for the future of content marketing.
2024-01-0433 minMaker MixtapesObaid Durrani on B2B Media Brands, Earning Attention, and Marketing on "Easy Mode"“Build a media brand is fashionable advice in the marketing world today. But what does it actually mean? Obaid Durrani, Head of Content and Brand at Hockeystack, has nailed the execution. With their Netflix-style streaming platform, The Flow, and his unique approach to social content, he’s brought together other creators to produce educational and, frankly, entertaining content in a serialised format. In this episode, Obaid shares his entire approach to producing B2B media content that not only garners huge amounts of attention, but attracts an audience of all seniorities to HockyStack. He was generous enough to share the prin...
2023-12-1456 minMaker MixtapesChelsea Castle on The Rise of Lavender, Journalism, and Content that Creates Lasting ImpressionsChelsea Castle is the Senior Content Director and Lavender, an AI email sales coach that's changing the way that B2B brands (and the people behind them) intract with their audiences on social media. They're one of the most fun SaaS brands in the space right now. In this episode, Chelsea shares the philosophy behind Lavender's content strategy, how her background in journalism paved the way for her career in content marketing, and how the way your content makes your audience feel is just as much as the value you deliver.
2023-12-1431 min
Sappenin’ Podcast with Sean SmithEP. 244 - Tom Fletcher (McFly)The Heart Never Lies. Songwriting addict, master of wedding speeches and bestselling children's author, Tom Fletcher, is our guest on Episode 244 of Sappenin' Podcast. The missing piece of our McFly podcast series, completes the collection with surprise secrets on the bands most nerdy nuances, untold adventures and personal evolution. In this conversation, Tom shares his take on their rock vs pop identity, why all four members are closer than ever, tour life vs fatherhood, getting upstaged by his kids in front of 10,000 people, blagging through opportunities, book adequate, writing for artists like One Direction, 5 Seconds Of Summer and The...
2023-07-281h 21
GOING ROGUE Podcast with Angie MansonTony Whatley - the Side Hustle Millionaire - Part 2: BEING DEFENSIVE - SIDE HUSTLE - STARTING A BUSINESSHere's Part 2 of my conversation with the "Side Hustle Millionaire" - Tony Whatley! He lives up to the name of his best selling book! Listen from someone who converted their side hustle into a extremely successful entrepreneurial venture. Tom and I continue to have a "real rogue" conversation.This is such a valuable lesson and one that you can gain so much from if you conquer it. Mastering the art of confronting the uncomfortable will lead you to places you never imagined yourself being. Listen to this full conversation on your preferred podcast platform! Just searc...
2023-04-1540 minHamilton Today with Scott ThompsonThree Amigos summit is wrapping up.The Hamilton Today Podcast with Scott Thompson:The other day, Scott & Co went to a restaurant for a relaxing night out… and they were given a 2 hour time limit. Coming out of the Three Amigos summit… Canada and the United States said Tuesday they expect Canadian Nexus enrolment centres to reopen in the spring alongside a new program allowing U.S.-led interviews to be conducted at Canadian airports. Japan wants Canada’s Liquid Natural Gas. Bill Morneau has weighed in on the trouble with the healthcare system in upcoming book… what does Dr. Shawn Whatley think of Morne...
2023-01-121h 11
ENC NEWS AND VIEWS | Eastern Carolina's Place to TALKSpecial Guest | Michael WhatleyWe are going to talk about this asinine opinion by the North Carolina Supreme Court dealing with constitutional amendments
4 Liberal Justices Overturn Entire N.C. State Voters' Decision on Constitutional Amendments
ENC News & Views with Tom Lamprecht & Bennie Hardy Airs on 103.7 FM & 96.3 FM Live Streaming on Facebook | Twitter | Rumble | Weekdays at 5 pm www.encnewsandviews.com
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2022-08-2042 min
We Them NiggasEP 3: "Authenticity, Code Switching, Race and Music" in Collaboration with Guest Thomas Downs Host of the Come as You Are PodcastIn this episode, I talk with my friend and peer from Franklin and Marshall College, Thomas Downs a.k.a. Pastor Tom, to explore the value of being open-minded, and vulnerable and how our practices around these ideas have looked throughout our time in college. You will also hear us talk about our relationships with music and our visions for our respective podcasts! Thanks for Tuning in and please be in touch with feedback, ideas, or anything else you want to communicate to either of us! Take Care!
2022-07-281h 21
Sappenin’ Podcast with Sean SmithEP. 182 - The Legacy of Blink-182 with Derek DiScanio (State Champs), Ben Barlow (Neck Deep) & Steph O’Sullivan (Greywind)What's Our Age Again? Episode 182 of Sappenin' Podcast celebrates the 30th anniversary and cultural legacy of Blink-182, with a multi-guest roundtable special. Derek DiScanio (State Champs), Ben Barlow (Neck Deep) and Steph O’Sullivan (Greywind) are with us for a unique look behind their shared love, compassion and respect for pop-punk's most iconic band. In this conversation, we discuss blink's lasting impact on the modern scene of alternative music, how we all first discovered them, crossing raunchy punk and comedy, Mark Hoppus and Tom DeLonge's vocal accents, immature lyrics vs serious side, idolising Warped Tour, why Travis Barker is su...
2022-05-201h 10
DemandistEden Bidani of Green Light Copy: How to Acquire & Keep More Customers and UsersEden Bidani, founder of Green Light Copy, conversion copywriter, and acquisition strategist for B2B and SaaS brands.In this chat we get into the weeds on the entire conversion copywriting process. We cover: * How to gear your copy around what customers want * Why a decrease in conversion rates can be a good thing for qualified leads * The importance of fully understanding the “voice of customer” * How to use customer interviews to uncover the “aha!” moments your customers have when discovering and using your product * Retention strategies to keep more of your best-fit customers around for longer
2022-02-0830 minDemandistBen Sailer of WordPress.com: How to Build Quality-Driven Inbound Marketing SystemsBen Sailer is Content Marketing Editor at WordPress.com. Before that, he lead all things content marketing at CoSchedule as Inbound Marketing Director, where he built SEO systems and editorial workflows to produce some of the best articles in the marketing world.In this episode of Demandist, Ben leaves no stone unturned. We talk about:* The attributes for high-performing and high-quality content* Why processes are important (and how constraint can be a useful tool for creative output)* Measuring the effectiveness of your content when attribution is difficult* How CoSchedule ties top-of-funnel content to user sign-ups* His goals for WordPress.com’s...
2022-02-0142 minDemandistWhat is "Value" in Content Marketing, Really? [Grizzle Chat]“Value” is a term we often throw around in content marketing. We encourage writers to create “value-driven content.” Asking them to “add more value” is a consistent request we find ourselves asking.But what does value actually mean? How can we make a nebulous term more tangible?These are the questions Erica and I set out to answer. In this episode of Demandist, we talk about:* What does value look like? How is it perceived? How can we make value more tangible as content marketers?* Why good writing is the communication medium that lets value unfold* The importance of outlines and why they...
2022-01-2531 min
Sappenin’ Podcast with Sean SmithEP. 165 - Tom Deacon (Comedian / Presenter / Eurofan)Let's Get Amongst It! Comedian, presenter and football Eurofan, Tom Deacon, is our guest on Episode 165 of Sappenin' Podcast! Making his name on the British stand up circuit in the late 2000's, Tom quickly became a loveable figure for comedy, sport and emo music fans alike, with his presenting roles with BBC Radio 1, Copa90 and embarrassing himself in front of the worlds biggest stars! In this conversation, the comic opens up on his impressive CV, coping with the juxtaposition of his career, humble beginnings on The 5:19 Show, getting away with stupid on-air antics, awkward moments with Taylor Swift, Justin...
2022-01-211h 26DemandistUsing Stats & Data in Content Marketing With Integrity [Grizzle Chat]Using statistics and third-party data is common practice in content marketing. Saying “short subject lines get better open rates” is far more effective when accompanied by a study that analyzed a few hundred emails and found it to be true.Like any practice, the over-reliance on employing stats this way has its downsides; namely inaccurate sources, misrepresentation of facts, and a chain of blog posts citing each other that obscufate original sources.In this first edition of our new Demandist segment, Grizzle’s very own Jenna St John (Editor), Erica Schneider (Head of Content), and Tom Whatley (Founder & CEO) talk about...
2022-01-1829 min
Sappenin’ Podcast with Sean SmithEP. 164 - Niko Moilanen (Blind Channel)Dark Side. Violent pop enforcer, anti-saint and the real violent Bob, Niko Moilanen, is our guest on Episode 164 of Sappenin' Podcast! The Blind Channel co-vocalist reflects on their breakthrough 2021, capturing hearts at The Eurovision Song Contest, working with their heroes and becoming Finlands biggest band! In this conversation, Niko opens up the groups grind to success over the last decade, literally showing the world the middle finger, not being able to walk down the street of their hometown without getting mobbed, new music secrets, how Linkin Park originally helped create a friendship between the band, Mike Shinoda comments on...
2022-01-1454 min
Sappenin’ Podcast with Sean SmithEP. 163 - Grant Nicholas (Feeder)Comfort In Sound. Welsh music royalty, indie hit songwriter and dedicated storyteller, Grant Nicholas, is our guest on Episode 163 of Sappenin' Podcast! The Feeder vocalist peels back the curtain behind the bands biggest anthems, his hometown roots and a unique sense of identity. In this conversation, the legendary frontman opens up on inspiring generations of grunge, indie and alternative scenes for going on three decades, how their mixture of heavy vs light back catalogue has defined their career, new album Torpedo, their unappreciated elements, his first break working in a London recording studio, getting to assist Seal, the 90's...
2022-01-071h 15
ENC NEWS AND VIEWS | Eastern Carolina's Place to TALKNews & Views - Podcast - Jan 05, 2022 Michael WhatleyENC News & Views with Tom Lamprecht & Bennie Hardy Airs on 103.7 FM & 96.3 FM Live Streaming on Facebook | Twitter | Rumble | Weekdays at 5 pm www.encnewsandviews.com
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2022-01-0521 min
Sappenin’ Podcast with Sean SmithEP. 162 - Top 10 Albums of 2021 | Featuring Mystery GuestsJet Black New Year. 2021 was a amazing period for new music in the alternative scenes of punk, metal, emo and rock. As the calendar comes to a close, we're using Episode 162 of Sappenin' Podcast to highlight our favourite albums, experiences and achievements from the last twelve months, as well as some secret appearances from mystery guests. In this conversation, Sean and Morgan go back and forth, discussing their individual top five releases, that they formed a lasting connection with. The pair also reminisce their other musical obsessions, how being involved in events like Download Pilot, Heavy Music Awards and...
2021-12-311h 18
Sappenin’ Podcast with Sean SmithEP. 161 - Jo O'Meara (S Club 7)Don't Stop Movin'. Pop music superstar, tv personality and dedicated mother, Jo O'Meara, is our festive guest on Episode 161 of Sappenin' Podcast! The S Club 7 poster-child spills secrets on starting a new chapter in her career, returning to solo material for the first time in sixteen years and the groups rollercoaster machine experience. In this conversation, we discuss dealing with life in the public eye and tabloids from a young age, how turning forty gave her a fresh prospective on everything, quitting her brutal smoking addiction, writing a series of heartfelt stories for new album 'With Love', the moment...
2021-12-2451 min
Sappenin’ Podcast with Sean SmithEP. 160 - Brandon Boyd (Incubus)Drive. Influential vocalist, creative artist and never ageing mega babe, Brandon Boyd, is our guest on Episode 160 of Sappenin' Podcast! The Incubus frontman celebrates the bands thirtieth anniversary with us by unleashing secrets on their longevity, his famous paintings and returning to his universe of solo music. In this conversation, we discuss Brandon's larger than life experiences on new album 'Echos and Cocoons', why it's being described as dark and horny, the dynamics of his art exhibitions, growing up in a expressive household, launching his Moonlight Collective with some surprising names, wanting to make friends with Noel Fielding, inspiring...
2021-12-1748 min
Sappenin’ Podcast with Sean SmithEP. 159 - Spencer Chamberlain (Underoath)Reinventing Your Exit. Scene leader, destroyed vocal king and devoted father, Spencer Chamberlain, is our guest on Episode 159 of Sappenin' Podcast! The Underoath frontman opens up on a career of collaboration, finding himself and musical art. In this conversation, we discuss the change of dynamics for the band since their return from hiatus, new album Voyeurist, how their own battles and relationship with religion affected their lives, songwriting secrets, taking time to work with new artists, the evolution of emo, Matt Cutshall (Emo's Not Dead), launching his own solo project SLO/TIDE, the Sleepwave days, unexpected opportunities, the time...
2021-12-101h 10
Sappenin’ Podcast with Sean SmithEP. 158 - Chris LoPorto (Can't Swim)Change Of Plans. Self love lyricist, tour driving expert and overall good egg, Chris LoPorto, is our guest on Episode 158 of Sappenin' Podcast! The Can't Swim vocalist gives us a call while on the road with Silverstein to have a relaxed chat on band life, finding himself and returning to the UK for 2000 Trees Festival 2022. In this convocation, we disses the bands humble beginnings in New Jersy, signing to Pure Noise Records from an early age, songwriting trial and errors, forgetting your mistakes, underground German sex cults, getting bloody in a GCW Wrestling ring, the time he met Miley...
2021-12-0350 min
Sappenin’ Podcast with Sean SmithEP. 157 - Aaran McKenzie (While She Sleeps / Film Maker)Know Your Worth. Professional film maker, heavy metal bassist and mental health advocate, Aaran McKenzie, is our guest on Episode 157 of Sappenin' Podcast! The While She Sleeps creative takes time to open up on his life behind the camera, Sleeps Society and some unforgettable life opportunities. In this conversation, we discuss how their Patreon model has created a new blueprint for the music industry, the reaction after its first anniversary, promoting a whole album campaign around so much uncertainty, launching his Aaran McKenzie Films business, shooting music videos for Sylosis, Havelock and Raiders, the ins and outs of videography...
2021-11-261h 19
Sappenin’ Podcast with Sean SmithEP. 154 - Deaf Havana: 'Fools and Worthless Liars' | 10th Anniversary with James Veck-GilodiThe Past Ten Years. On November 7th 2011, Deaf Havana released their second full length and breakthrough studio album, Fools and Worthless Liars, that created a connection to a dedicated audience and helped shape the bands career, for the decade to follow. On this special episode, vocalist and songwriter, James Veck-Gilodi, returns to celebrate the albums tenth year anniversary in style by dissecting it's legacy, secrets and larger than life storytelling. In this podcast, we discuss the pressure of stepping away from their original post-hardcore blueprint, writing these songs in his head, sarcastic lyrics, that famous line on Lower Than...
2021-11-051h 13
Sappenin’ Podcast with Sean SmithEP. 153 - William Gould #2 (Creeper / Salem)Draculads. The prince of spooky, gothic, diy punk, William Gould, is our guest on Episode 153 of Sappenin' Podcast! The Creeper vocalist returns to give us an insight into his new project Salem, unexpected adventures along with some tricks and treats for the Halloween season. In this conversation, the cult leader opens up on getting to showcase another side of his creativity, writing songs in concepts vs everyday storytelling, how Salem started accidentally, Creeper's emotional return at Download Pilot, why he made Morgan cry, dealing with sweaty cloths, showing Gary Newman his cat, being chased in the woods, his love...
2021-10-291h 26
Sappenin’ Podcast with Sean SmithEP. 152 - Adam Lazzara (Taking Back Sunday)Louder Now. Professional microphone swinger, emo forefather and lyrical genies, Adam Lazzara, is our guest on Episode 152 of Sappenin' Podcast! The Taking Back Sunday vocalist returns for a special discussion on the bands famous use of the number and dissects another round inspirational stories from a genre defying career. In this conversation, Adam opens up on the early days of his music adventure, obsessing over bands before starting Taking Back Sunday in New York, their documented evolution, new music plans, confusing the internet with a cover of 'My Name Is Jonas' by Weezer, his Fuckin Whatever project with John...
2021-10-221h 06
Sappenin’ Podcast with Sean SmithEP. 151 - Sam McTrusty (Twin Atlantic)Transparency. Scottish accent enthusiast, flamboyant dancer and humble rockstar, Sam McTrusty, is our guest on Episode 151 of Sappenin' Podcast! The Twin Atlantic songwriter opens up on a new era of his life, the band and never fitting in. In this conversation, we discuss his artistic nature to go against the grain, how he accidentally created a new album while writing for somebody else, heavy metal screams vs underground dance vibes, the ugly realities of music business, celebrating the tenth year anniversary of their breakthrough album Free, why cult fan classics like Crash Land were never singles, their bizarre Warped...
2021-10-151h 12
Sappenin’ Podcast with Sean SmithEP. 150 - Wade MacNeil (Alexisonfire / Gallows / Dooms Children)This Could Be Anywhere In The World. Modern punk icon, Alexisonfire guitarist and Gallows hellraiser, Wade MacNeil, is our guest on Episode 150 of Sappenin' Podcast! In this conversation, the Canadian saint opens up on a career of fighting against stereotypes, why punk isn't the only thing that represents him, his new solo and psychedelic 'Dooms Chidren' project, everything Alexisonfire (from their announcement for Slam Dunk Festival 2022, reunion vs future plans and the fifteenth anniversary of Crises), the time Gallows almost got abducted by a biker gang, his work composing for films, Dark Side Of The Ring, upstaging Tom Brady...
2021-10-081h 02
Sappenin’ Podcast with Sean SmithEP. 148 - Hot Milk #2 (Hannah Mee & Jim Shaw)Split Personality. Chaotic, genre defying, power duo, Hot Milk, are our guests on Episode 148 of Sappenin' Podcast! Hannah Mee & Jim Shaw return for another round of uncontrollable, naughty but nice, madness with us, recorded backstage at their recent UK headline tour. In this conversation, we discuss the bands growth and rise to fame since their first appearance on the podcast, new ep "I Just Wanna Know What Happens When I'm Dead", their proud stance on oversharing, silly jokes, growing as people vs building their own safe space community, how members of Foo Fighters made sure they had vegetables, peeing...
2021-09-2453 min
Eastbourne Theatres PodcastWelcome Back! - Episode 1 - Ft. Rob Brydon and Original Theatre’s Alastair WhatleyWelcome back to Eastbourne Theatres!On this inaugural episode of the Eastbourne Theatres podcast we talk to Rob Brydon about his upcoming show 'A Night of Songs and Laughter' and chat with Alastair Whatley, the Artistic Director for Original Theatres about how they utilized digital technology to bring live theatre directly to audiences even in the midst of the COVID-19 Pandemic.For more information and to book tickets, visit www.eastbournetheatres.co.uk. You can also find us on Twitter, Instagram and Facebook.If you liked this podcast please leave us a rating...
2021-09-0724 min
Going North PodcastEp. 400 – “How to Become a Multimillionaire, but Not Act Like It” with Tom Antion (@TomAntion)“When I train people, my job is to make it too expensive for them to go to work anymore.” – Tom Antion Today’s featured international bestselling author is an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country, Tom Antion. Tom and I have a fun-filled but content-heavy conversation about the most effective marketing tool for digital entrepreneurs, success lessons learned from his father, and more value bombs to help you create a 7 Figure Income! Key Thing’s You’ll Learn: What got Tom into...
2021-09-061h 03
Sappenin’ Podcast with Sean SmithEP. 144 - Matt Rubano (Angels & Airwaves / Ex-Taking Back Sunday)Euphoria. Bass extraordinaire, credited actor and stand-up comedian, Matt Rubano, is our guest on Episode 144 of Sappenin' Podcast! Angels & Airwaves newest recruit is with us for a special insight into his involvement with countless of the alternative emo scenes biggest inspirations. In this conversation, we discuss how Matt perfected his craft as a technically gifted bassist, his work with The All American Rejects, Glassjaw, Patrick Stump (Fall Out Boy), Lauryn Hill (Fugees), some really unexpected names and obviously, his seven years as vital member of, Taking Back Sunday, during their most commercially successful period, joining Angels & Airwaves, their recent...
2021-08-271h 59
Sappenin’ Podcast with Sean SmithEP. 143 - Dustin Kensrue (Thrice)Image Of The Invisible. Melody master, Thrice vocalist and spiritual human, Dustin Kensrue, is our guest on Episode 143 of Sappenin' Podcast! The voice of an alternative generation is back with us, for his own dedicated episode, as we dive into a lifetime of inspirational energy. In this conversation, we discuss the bands new album Horizons / East. how they spent their lockdown building a new studio base, individual DIY input, bringing back The Alliance: Thrice fan-club, how subscription services like that have inspired people like While She Sleeps to create a new movement in music, the art of lyrics, finding unique...
2021-08-201h 04
B2B Marketers on a MissionHow You Can Generate Demand and Growth with the Right Content – Interview w/ Tom WhatleyHow You Can Generate Demand and Growth with the Right Content
Developing the right content for the right audience across the right channels is a crucial component in content marketing for B2B. But how you get your content to work for you to generate positive results? In this episode, we talk to content expert Tom Whatley (Founder & CEO, Grizzle) about how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to...
2021-08-1837 minDemandistAndy Whyte of MEDDICC: How to Build Trust During the Sales ProcessAndy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.
2021-07-0638 minDemandistJason Bradwell of Deltatre: How to Find Growth Opportunities in Emerging ChannelsJason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B brands should be experimenting with channels like Twitch.
2021-07-0635 minDemandistKerstin Reichert of Tide: How to Develop a Fintech SEO StrategyKerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much much more. Here, we talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
2021-07-0634 minDemandistGemma Joyce of Brandwatch: How to Tap Into Data-Driven StorytellingGemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building out a narrative around the owned data that Brandwatch has available.
2021-07-0627 minDemandistKyle McCarthy of Act-On: How to Make Gated Content Great AgainKyle McCarthy is the Senior Content Strategist at Act-On. Here, we talk about how to communicate the value of content and manage expectations with the c-suite, why you should focus on more granular content topics, and whether or not gated content still has a place in the content marketing ecosystem.
2021-07-0636 minDemandistErin Ellis of Vidyard: How to Empower Employees to Become Internal CreatorsErin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
2021-07-0627 minDemandistNitsan Peled of Optimove: How to Build an Editorial Brand that Generates LeadsNitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a Content Director, and the benefits of creating a separate editorial brand to capture wider audiences.
2021-07-0640 minDemandistKameron Jenkins of Shopify: How to Become a Marketing LeaderKameron Jenkins is the SEO & Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. We talk about her approach to content marketing and, most fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing.
2021-06-1238 minDemandistGaetano DiNardi of Nextiva: How to Make Demand Generation SimpleGaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team have ditched quarterly marketing plans in favour of bi-weekly sprints.
2021-06-1229 minDemandistRand Fishkin of SparkToro: How to Build Anticipation with Content MarketingRand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he built SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and why you should watch Steven Universe.
2021-06-1241 minDemandistAndrew Wallace of SmileBack: How to Fuel Product-Led GrowthAndrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.
2021-06-1238 minDemandistErica Schneider of Grizzle: How to Build Well-Oiled Content Marketing SystemsErica Schneider is the Director of Editorial at Grizzle, a content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens writers and clients, and created a well-oiled content operations machine as a result. Here, we life the hood on our editorial systems, how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-06-1238 min
Sappenin’ Podcast with Sean SmithEP. 129 - Patrick Miranda (Movements)Skin To Skin. New-wave emo lyricist, Patrick Miranda, is our guest on Episode 129 of Sappenin' Podcast! Since their inception in 2015, Movements have become a household name in the alternative music scenes, providing their own mixture of emo, pop punk, post-hardcore and spoken word influences. In this conversation, Pat opens up on the bands return with latest album 'No Good Left To Give', their early success vs growing up, what is was like having multiple major record labels trying to sign them after their first show, completing a tattoo apprenticeship in lockdown, finally getting the courage to write songs about...
2021-05-141h 11
Maker MixtapesJosh McMillan on Building Products, Leading Teams, and Poolside.fmJosh McMillan is the CTO of Contact, a simple model booking platform that’s disrupting not only the way talent is sourced and booked, but how fairly they’re paid and compensated. We cover how his time at brands like Deliver shaped him into the software engineer and product creator he is today, what goes into leading a team of developers and product designers, and how to make sure they develop professionally when joining your startup. We also talk about his work at Poolside.fm, one of my favourite apps on the internet, and how they landed on the unique and...
2021-05-1136 minMaker MixtapesJosh McMillan on Building Products, Leading Teams, and Poolside.fmJosh McMillan is the CTO of Contact, a simple model booking platform that’s disrupting not only the way talent is sourced and booked, but how fairly they’re paid and compensated. We cover how his time at brands like Deliver shaped him into the software engineer and product creator he is today, what goes into leading a team of developers and product designers, and how to make sure they develop professionally when joining your startup. We also talk about his work at Poolside.fm, one of my favourite apps on the internet, and how they landed on the unique and...
2021-05-1137 min
Maker MixtapesJack Butcher on Communities, NFTs, and Building an Audience of 100,000 FollowersJack Butcher is the founder of Visualize Value, where he's built a community of nearly 3,000 builders, entrepreneurs, and founders, providing them with principle-based courses that teach people the foundations of design, building audiences, and so much more. Here, we talk about how Jack grew his audience from 5,000 to over 110,000 followers in under 12 months, what he learned from running a design agency, and how he’s sold his work in the form of NFTs for the Etherium equivalent of $10,000.
2021-05-0441 min
Maker MixtapesJack Butcher on Communities, NFTs, and Building an Audience of 100,000 FollowersJack Butcher is the founder of Visualize Value, where he's built a community of nearly 3,000 builders, entrepreneurs, and founders, providing them with principle-based courses that teach people the foundations of design, building audiences, and so much more. Here, we talk about how Jack grew his audience from 5,000 to over 110,000 followers in under 12 months, what he learned from running a design agency, and how he’s sold his work in the form of NFTs for the Etherium equivalent of $10,000.
2021-05-0442 min
Maker MixtapesAndy Whyte on Sales Methodologies, Building Trust, and B2B YouTube ContentAndy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.
2021-04-2738 min
Maker MixtapesAndy Whyte on Sales Methodologies, Building Trust, and B2B YouTube ContentAndy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.
2021-04-2739 min
Maker MixtapesCorey Haines on Marketing Swipe Files, Managing Multiple Projects, and Prolific Content CreationCorey Haines is the founder of SwipeFiles, a newsletter and community that provides new marketing ideas from brands who have done it. We chat about how he manages multiple projects, creating content on Twitter, the future of communities, and applying new marketing approaches from other industries—sharing how he did just this with Calendly competitor SavvyCal.
2021-04-2040 min
Maker MixtapesCorey Haines on Marketing Swipe Files, Managing Multiple Projects, and Prolific Content CreationCorey Haines is the founder of SwipeFiles, a newsletter and community that provides new marketing ideas from brands who have done it. We chat about how he manages multiple projects, creating content on Twitter, the future of communities, and applying new marketing approaches from other industries—sharing how he did just this with Calendly competitor SavvyCal.
2021-04-2041 min
The Earth HotelIn Room J167 with FunnymaineI invite you inside a more virtual room, in this case J167 – a conversation between myself and an esteemed entertainer in Birmingham, Jermaine “Funnymaine” Johnson. Links to all of his projects in the description, including his podcast available on Facebook called “We Got Bills,” with B Brian Crawford. He is the comedian who took a stand last summer which led to the removal of the Confederate Statue in Linn Park, and we open up the windows and air out some information for you to consider. Funnymaine is Funnymaine in all the social platform roomsWe Got Bills...
2021-04-1746 min
Maker MixtapesJason Bradwell on Branding, Unconventional Growth, and Using Twitch as a B2B Marketing ChannelJason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B companies should be experimenting with channels like Twitch.
2021-04-0835 min
Maker MixtapesJason Bradwell on Branding, Unconventional Growth, and Using Twitch as a B2B Marketing ChannelJason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B companies should be experimenting with channels like Twitch.
2021-04-0836 min
Maker MixtapesKerstin Reichert on Fintech SEO and Creating Content that Aligns With Your MissionKerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much more. We talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
2021-04-0134 min
Maker MixtapesKerstin Reichert on Fintech SEO and Creating Content that Aligns With Your MissionKerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much more. We talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
2021-04-0135 min
Maker MixtapesGemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super MarioGemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.
2021-03-2527 min
Maker MixtapesGemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super MarioGemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.
2021-03-2528 min
Maker MixtapesKyle McCarthy on Granular Topics, The Role of Gated Content, and Communicating with the C-SuiteKyle McCarthy is the Senior Content Strategist at Act-On. Here, we talk about how to communicate the value of content and manage expectations with the c-suite, why you should focus on more granular content topics, and whether or not gated content still has a place in the content marketing ecosystem.
2021-03-1836 minThe Earth HotelRoom 5B: "Anti-Trans Legislation and the Genocide of Being"On March 16th, Alabama’s Republican radicals furthered their cause of removal of a class of undesirables they seek to create by legislation. SB-10 moves to the House amid the revelation that Sen. Tom Whatley has a penchant for viewing trans pornography with his professional Twitter account. Here I seek to demonstrate the emptiness of being that allows these ghouls to oppose the human mission of self-becoming. Sources: The Ethics of AmbiguitySen. Whatley and his Twitter hijinksTuberville Fails to Withhold COVID aidRose Astra for Liberation NewsAstra’s sour...
2021-03-1744 min
Maker MixtapesKristen LaFrance on Retention, Nutshells, and Everything You Need to Know About Starting a PodcastKristen LaFrance is Head of Resilient Retail at Shopify, a show dedicated to sharing real stories of struggle and breakthrough that retail business need right now. Here, Kristen doesn't hold back on her podcast production process, as well as the importance of having a premise for your show, and setting your guests up for success.
2021-03-1650 min
Maker MixtapesKristen LaFrance on Retention, Nutshells, and Everything You Need to Know About Starting a PodcastKristen LaFrance is Head of Resilient Retail at Shopify, a show dedicated to sharing real stories of struggle and breakthrough that retail business need right now. Here, Kristen doesn't hold back on her podcast production process, as well as the importance of having a premise for your show, and setting your guests up for success.
2021-03-1651 min
Maker MixtapesNitsan Peled on Building Editorial Brands & Producing Content at ScaleNitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.
2021-02-1840 min
Maker MixtapesNitsan Peled on Building Editorial Brands & Producing Content at ScaleNitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.
2021-02-1841 min
Maker MixtapesErin Ellis on The Future of Video Marketing & Empowering Internal CreatorsErin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
2021-02-1228 min
Maker MixtapesErin Ellis on The Future of Video Marketing & Empowering Internal CreatorsErin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
2021-02-1227 min
Maker MixtapesJosh Lachkovic on Growth Marketing & The Wine Subscription BusinessJosh Lachkovic is the founder of The Wine List, a subscription service that lets you discover rare bottles while learning the fundamentals of wine as you taste. Here, we talk about his time leading growth at Thriva, building out a team that still excels today. We also dive into why he started The Wine List, as well as the story behind their recent crowdfunding campaign.
2021-02-0433 min
Maker MixtapesJosh Lachkovic on Growth Marketing & The Wine Subscription BusinessJosh Lachkovic is the founder of The Wine List, a subscription service that lets you discover rare bottles while learning the fundamentals of wine as you taste. Here, we talk about his time leading growth at Thriva, building out a team that still excels today. We also dive into why he started The Wine List, as well as the story behind their recent crowdfunding campaign.
2021-02-0433 min
Maker MixtapesKameron Jenkins - Becoming a Marketing Leader & Shopify Retail's Approach to Content MarketingKameron Jenkins is the Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. Here, we talk about her approach to content marketing and, more fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing
2021-01-2839 min
Maker MixtapesKameron Jenkins - Becoming a Marketing Leader & Shopify Retail's Approach to Content MarketingKameron Jenkins is the Content Lead at Shopify, where she's currently in charge of growing their retail arm through content marketing & SEO. Here, we talk about her approach to content marketing and, more fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing
2021-01-2838 min
Maker MixtapesSimon Brown and The Business of BeerSimon Brown is a co-founder at House of Cans, a retail beer shop based in London like no other. They partner with artists and illustrators to feature them on their cans, creating not only a unique spin on a traditional business model, but providing a delightful experience for customers alike. If you're interested in the business of beer, this one is for you.
2021-01-0632 min
Maker MixtapesSimon Brown and The Business of BeerSimon Brown is a co-founder at House of Cans, a retail beer shop based in London like no other. They partner with artists and illustrators to feature them on their cans, creating not only a unique spin on a traditional business model, but providing a delightful experience for customers alike. If you're interested in the business of beer, this one is for you.
2021-01-0631 min
Maker MixtapesGaetano DiNardi on Demand Generation and Building CommunitiesGaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team has ditched quarterly marketing plans in favour of bi-weekly sprints.
2021-01-0629 min
Maker MixtapesGaetano DiNardi on Demand Generation and Building CommunitiesGaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team has ditched quarterly marketing plans in favour of bi-weekly sprints.
2021-01-0630 min
Maker MixtapesRand Fishkin - Building an Email Launch List, SparkToro's Content Strategy and Doing Good in BusinessRand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.
2021-01-0632 min
Maker MixtapesRand Fishkin - Building an Email Launch List, SparkToro's Content Strategy and Doing Good in BusinessRand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.
2021-01-0631 min
Maker MixtapesElise Dopson - Content Refreshing and Tips for Starting a New BlogElise Dopson is a freelance content writer and founder of Peak Freelance. In this episode, we chat about refreshing content to get better results, finding the right angle or niche for a new blog, and how to become a stronger writer.
2021-01-0625 min
Maker MixtapesElise Dopson - Content Refreshing and Tips for Starting a New BlogElise Dopson is a freelance content writer and founder of Peak Freelance. In this episode, we chat about refreshing content to get better results, finding the right angle or niche for a new blog, and how to become a stronger writer.
2021-01-0625 min
Maker MixtapesAndrew Wallace - Product Design, Adding Customer Value and SaaS GrowthAndrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, as well as his advice for stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.
2021-01-0639 min
Maker MixtapesAndrew Wallace - Product Design, Adding Customer Value and SaaS GrowthAndrew Wallace is the Managing Director and CPO at SmileBack, a SaaS product in the customer satisfaction space. Andrew shares his journey from journalism to product, as well as his advice for stimulating growth by adding value to customers, and the ingredients to build a world-class product they love.
2021-01-0638 min
Maker MixtapesErica Schneider on Content Operations: How to Build a Well-Oiled Editorial SystemErica Schneider is the Director of Editorial at Grizzle, the organic growth, content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens of writers and clients, creating a well-oiled content operations machine as a result. Here, we lift the hood on our editorial systems, share how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-01-0639 min
Maker MixtapesErica Schneider on Content Operations: How to Build a Well-Oiled Editorial SystemErica Schneider is the Director of Editorial at Grizzle, the organic growth, content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens of writers and clients, creating a well-oiled content operations machine as a result. Here, we lift the hood on our editorial systems, share how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-01-0638 min