Shows
Digital Marketing VictoriesHow To Be Persuasive In Managing A Digital Transformation ProjectAbout This EpisodeIn this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. "The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and a...2022-11-0852 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Soren Messner-Zidell to talk about design systems and governanceIn the mission driven sector, design systems are often associated with graphic design. PTKO CEO, Tony Kopetchny, talks with Brooking Institution’s Digital & Creative Director, Soren Messner-Zidell, about the intricacies of design systems as a form of design thinking and its role in nonprofit communications, fundraising and marketing.2022-03-1153 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Nolan Marketti to discuss creative processThe creative process can get tricky when dealing with budgets, differing styles and personalities. In the nonprofit space, many organizations struggle with how to foster that in remote work environments and shifting priorities. Nolan Marketti sits down with PTKO CEO, Tony Kopetchny, to discuss.2022-01-2743 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony sits down with Caroline Chang to discuss how technology has changed our outreachThe way that we use technology to communicate with our audience in the nonprofit space has changed dramatically over the years. The kind of data that we can collect and the way we can leverage it is not the same as years past. Caroline Chang of UC Innovation has seen this evolution applied in the university world and she sits down with ParsonsTKO CEO, Tony Kopetchny, to share her insights.2022-01-1256 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony talks operational challenges for nonprofits to the CEO of Shoes that FitAmy Fass discusses the challenges and rewards of a nonprofit that is focused on one aspect of child poverty. She talks to Tony Kopetchny about the operational complexities of a national nonprofit that has many chapters working towards a common goal, as well as her forthcoming book. As the Founder and CEO of Shoes that Fit, she understands the importance of the financial bottom line but works hard to keep the vision of improving the lives and self-confidence of the children her organization serves as her focus.2021-11-0948 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony discusses the power of storytelling with the Founder of WeXLThe Founder and CEO of WeXL discusses the impact of her work in using creativity to impact equity and to give a voice to others. Tony Kopetchny sits down with Arabella DeLucco discuss the importance of diversity in storytelling, and why creating space for those who are marginalized is crucial and how to measure the impact of the content that her organization creates. She shares her own personal story and the impact that storytelling has had on her own journey.2021-10-2042 min
Engaging Ideas: The Nonprofit Community of Mission-Driven InnovatorsTony and Bob talk about thought leadership, what it means, and when it mattersBob Lalasz, Founder and CEO of Science + Story, is considered to be a thought leader by most in his field. But what does thought leadership actually mean? What is the purpose of investing time and energy into it and how can you measure its value? ParsonsTKO's CEO, Tony Kopetchny, talks to him about it all.2021-09-2255 min