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Showing episodes and shows of
Tori MIstick
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Wear Wag Repeat: From Passion to Profit in the Pet Industry
Automate These 3 Things In Your Pet Business TODAY
Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). 💡 In this episode, you’ll learn: ✔️ Why every petpreneur needs a welcome...
2025-04-29
17 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Set Yourself Up for a Successful Month: Simple Shifts to Reclaim Your Time
Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society Episode Overview: February is a short month—which makes it the perfect time to test a new routine and simplify your pet business. How small, intentional shifts can help petpreneurs reclaim their time and grow their business with l...
2025-02-05
27 min
Pet Marketing Unleashed Podcast
10: Overlooking Email? Unlock Creative Email Marketing Strategies for Pet Service Businesses with Tori Mistick
Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent.In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, th...
2025-02-04
53 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
My Dog's Cancer Diagnosis Inspired My 2025 Word of the Year
Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success f...
2025-01-15
21 min
Marketing Tails
From Paws to Profit: Building an Authentic Pet Brand Online With Tori Mistick
Tori Mistick is the Founder of Wear Wag Repeat, an award-winning dog mom lifestyle brand and blog, and the host of its popular podcast highlighting inspiring women entrepreneurs in the pet industry. With over 40,000 Instagram followers, Tori has built a vibrant community of pet lovers and is recognized for her expertise in digital marketing, dog care, and entrepreneurship. Beyond her work in the pet space, she also teaches multimedia communications at Point Park University. Tori’s inspiration stems from her two senior chocolate labs, Bert and Lucy, who embody the heart of her passion and brand. In th...
2024-12-31
36 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
December: Dreams, Deals, and Wrapping Up 2024!
In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025. We’ll brainstorm, work backwards to create a plan, and put actionable steps in our calendars. I’m here to help you turn those dreams into reality! WWR Society Meetup Mark your calendars for December 1...
2024-12-04
12 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Big Goals, Bigger Impact: Pet Business Strategy for September
It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together. September Expert Interview: Jessica Shipman, COO & CMO of BlogPaws. We talk about how to keep your blog con...
2024-09-04
23 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
August Plan: Profit-Focused Keyword Research & Exciting Guest Experts!
August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest research to drive traffic to your pet business's key sales pages—products, services, online courses, sign-up forms and more! August Guest Expert on the Podcast: Caitlin Brown joins us on August 14 to discuss evergreen content and Pinterest. You might know her...
2024-08-07
18 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
The Short Leash: Turn Your Pet Industry FAQs into a Blog Post
In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rankings Ways to save time by consolidating common questions Building trust and credibility through detailed and transparent answers Enhancing user experience by creating helpful content Bonus Tip: Using internal links to connect related content and boost S...
2024-07-24
10 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Punch Up Your Pet Biz 🥊 Another Round of Email Marketing Resources
Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what’s happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class 🥊 Hence all the boxing puns here! WWR Society Insights: Get the scoop on the latest resources available to my membership community, including a lesson on how to do a cold su...
2024-06-05
19 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Financial Freedom VS. Financial Independence
What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society members, there are valuable guest expert lessons on Profit Mapping, Profit First Accounting and How to Cr...
2024-03-20
28 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
👭🏻 How Charitable Marketing Raised $300,000 for Animal Rescue
Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising. 2. Jessica shares her successful methods of running pet photography fundraisers. 3. The importance of setting big fundraising goals and knowing your numbers is emphasized. 4. Tori encourages p...
2024-03-13
34 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Inside Tori's 2023 Income Strategy
In this solo episode, I'm pulling back the curtain on my 2023 pet business income goals. Join me as I examine the shifts in my business income streams, the strategies I've used to more than double my affiliate sales, and the insights gained from pet business and social media industry trends. Topics Discussed My monthly accounting routine and goal to triple affiliate income in 2023 The transition from sponsored content to earning more through membership, courses, and coaching How conversations with industry experts influence my business decisions The vital move from social media management to petpreneurship...
2023-11-08
23 min
W.E. Talk
Petprenuer Triumph with goal and client alignment with Tori Mistick
Our conversation today is with petprenuer and digital media expert Tori Mistick, the founder of Wear Wag Repeat. This conversation was very eye-opening for me into the influencer world, being intentional in our goals, and checking in on progress with our customers.Live W.E. Talk RecordingJoin us for a live recording of the W.E. Talk podcast! We’re celebrating the podcast’s first year of interviewing women entrepreneurs and their journeys as business leaders by hosting an intimate evening of networking, storytelling, and thought leadership led by podcast host Meesha Gerhart, the...
2023-09-06
42 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Part 1: Creating a Pet Business Survey Best Practices
Are you utilizing the powerful tool of surveys in your pet business? In this solo episode, Tori dives into the essence of understanding what your audience really thinks about your products, services and more. What if the feedback you receive could help you craft an even more compelling sales page? Or what if a simple closed-ended question could reveal more than an open-ended one? Dive in to find out! OVERVIEW OF THIS EPISODE: The importance of social proof for your business Crafting the right questions for effective feedback Tips for transitioning open-ended questions to c...
2023-08-16
28 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Boost Productivity by 65% with an Accountability Group
On this episode of Wear Wag Repeat Podcast, Tori discusses the importance of accountability and consistency in achieving success in your pet business. She begins by sharing the success story of her blog traffic increasing by 17% in June thanks to consistently posting high-quality content. Search engines recognize and trust websites that maintain a consistent posting schedule. One of the best ways to stay consistent with your efforts to grow your business online is with an accountability group. You can create your own accountability group or connect with like-minded petpreneurs in Wear Wag Repeat Society. Tori s...
2023-07-05
24 min
Believe in Dog
How Tori Mistick Became a Professional Dog Mom
Have you ever wondered if it’s possible to make a living being a Dog Mom? Tori Mistick is here to tell us how she turned her blog Wear Wag Repeat from a creative outlet into her full-time job – including all the pivots along the way. I’ve learned so much from Tori’s online courses for petprenuers (entrepreneurs in the pet industry) and from her monthly membership group, the Wear Wag Repeat Society. Tori also shares with us why it’s important to her that the Wear Wag Repeat Podcast is a platform for women in the pet ind...
2023-06-12
1h 13
The Pet Vet Exchange Podcast
93. Love Pets? Here’s How You Can Make a Career Out of It! - Tori Mistick
Tori Mistick from Wear Wag Repeat joins us to talk about how she turned her passion for pets into a career - and how you can too! Listen to Tori’s tips about following your dreams in the pet industry, learn about the good, the bad, the ugly, and the furry, and most importantly, hear her distilled insights from Wear Wag Repeat.
2023-02-22
25 min
WWR Society Private Podcast
November Social Media Panel
This month doing something new... our own members are stepping up as experts for a Social Media Panel! There's always so much to keep up with on social media, so we've put together five experts to share their best strategies for success. Meet the Panelists: Cara Carosielli, Simply Bloom Social and @Henrythesmol Jess + Ryan, @iggyadelaide and @jkmckay Jessica Bay, Templates for Pet Pros Tori Mistick, Wear Wag Repeat During this 60-minute panel we discuss: Do you feel like you need to follow trends to be successful on social media How can you use trends a...
2022-11-04
1h 08
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Create a Pet Parent Quiz to Grow Your Email List
Today’s episode is all about creating quizzes! My guest isn’t technically in the pet industry, but she is a dog mom! Jessmyn Solana works at Interact Quiz Builder, the software that I use to build my own quizzes. I thought it would be cool to invite her on the show to share the why and how of building your own pet parent quiz. When I first set up my podcast playlist quiz, one of my main goals was to collect email addresses. But Jessmyn points out that there’s so much more to quizzes than lead generation! ...
2022-10-26
40 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Creating the Symbol for Rescue Dogs: Liz Nowell of Best Life Leashes
On this episode I’m chatting with Liz Nowell of Best Life Leashes. We chat about what sets her products apart and how they’re so much more than a product, she’s really building a community through the 2 stripe symbol for rescue dogs. I loved learning about the symbolism and meaning behind the stripes and how they’re educating people about rescue dogs. Liz also shares the product development process and how her leashes have evolved over time based on customer feedback. Lastly Liz explains how important customer testimonials are and how they come into play in her marketin...
2022-06-01
30 min
The Financially Free Woman Podcast
77. Taking a Hobby & Turning It Into a Full-Fledged Business With Tori Mistick
My guest this week is Tori Mistick.Tori is a single dog mom and the creator of Wear Wag Repeat. She started her blog https://wearwagrepeat.com in 2013 as a creative outlet for her love of fashion and dogs. Her mission is to help women live their best life alongside dogs as a pet parent or a petpreneur.Tori blogs about dog lifestyle tips, toy & food reviews, plus DIY tutorials and dog-friendly travel guides. Shr also sells merchandise in her Wear Wag Repeat Shop.In this episode, Tori shares her journey ditching the 9...
2022-04-24
47 min
WWR Society Private Podcast
Peer Website Reviews: Opt-In to Participate
This month I'll be pairing members up to conduct peer website reviews. Listen to the lesson to hear what kind of questions you should ask and what to look for when reviews each other's websites or online presence. Get a PDF of the questions as this month's content bonus in Teachable. And please look for an email from tori@wearwagrepeat.com to opt-in to this activity! Teachable lesson: https://wearwagrepeat.teachable.com/courses/society/lectures/39254736
2022-04-08
18 min
Pet Boss® Podcast with Candace
Women in the Pet Industry: Interview with Tori Mistick of Wear Wag Repeat in honor of Women’s History Month
Have you ever noticed how the pet industry is so female-driven? In our Pet Boss Club™️ alone, 95% of our members are women! That’s why we’re dedicating this episode to female petpreneurs in honor of Women’s History Month. For this conversation, I reached out to one of the few voices speaking up for female entrepreneurship in the pet industry, Tori Mistick. Tori is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. We talked about why it’s important to dedicate space and resources just for women, and th...
2022-03-06
35 min
Your pet business content your way
Pinterest tips for pet businesses with Tori Mistick
Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft?Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum.Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media.Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started.If you were on the fence about trying...
2021-10-07
45 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Pet Blogging for SEO with Tori Mistick
In this episode I’m giving you an inside look at one of the most popular monthly lessons from Wear Wag Repeat Society. Blogging for SEO in your pet business can attract new customers to your website and help grow your business. A strategic approach to your pet business blog will also save you money by bringing organic traffic to your site. You can benefit from the lessons I’ve learned in 8 years as a professional dog blogger. Each month in Wear Wag Repeat Society, I teach a new lesson to help you with online marketing for your...
2021-08-25
25 min
Pawareness Podcast
Pawareness Podcast # 38 | How an Influencer Raises Awareness for Pets | Tori Mistick and Wear Wag Repeat
In this episode of the Pawareness podcast, we have the opportunity to talk with Tori Mistick. Tori is a full-time blogger who helps pet owners achieve the best lifestyle with their pets. She shares how she started her blog by documenting significant moments with her chocolate labradors on platforms such as Instagram and her personal website. After receiving a massive following, she began providing online courses about how to grow on social media. On top of this, she hosts the Wear Wag Repeat podcast, where she talks with inspiring women in the pet industry. She also maintains an online...
2021-07-14
21 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Creating a Safety-First Dog Business with Tara Robertson
In this episode I had the pleasure of talking to Tara Robertson, the founder of PupStars Pet Care in Chicago. Tara first started her business walking dogs on her own back in 2006. With increased demand from her customers for boarding and grooming, she hired help and moved her operation to a brick and mortar facility in 2014. Right before the pandemic hit, she upgraded to a larger space where she can offer almost anything her doggy clients need. From daycare to transportation, and grooming to first aid classes. Hearing about her business and services, the number one priority...
2021-06-30
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Resources to be a Professional Pet Sitter with Jessica Abernathy
In this episode, I’m talking to Jessica Abernathy who is a pet sitting industry expert and current president of the National Association of Professional Pet Sitters (NAPPS). Jessica has a ton of great stories to share about getting started as a pet sitter and what she wishes she did differently from the beginning. One thing she wishes she knew about sooner is NAPPS! I was so interested to hear about the wealth of info and resources they offer to their members including certification for pet sitters and also a pet parent membership level. Jessica also talks ab...
2021-06-23
36 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
170 | How to Start a Dog Bakery Business with Minyoung Morita of Dog Bakery Academy
I’m talking to the founder of Dog Bakery Academy, Minyoung Morita. While launching and growing her own dog bakery business over 7 years, Minyoung saw the huge demand for healthy and fun bakery-style dog treats. But there literally weren’t enough dog bakeries to supply the stores! So she had the idea to create an online course to teach others how to build their own dog bakery business. Her course covers everything from buying a domain to the rules and regulations for your new pet business broken down by each state. TOPICS DISCUSSED IN THI...
2021-06-16
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Batch Content Creation for Your Pet Business
In this episode I’m sharing my best advice around batching content for your pet business. If you’re creating blog posts, reels, Instagram posts, Pinterest pins, podcast episodes or anything else to market your business on a regular basis then you know how time consuming that can be. Batching your content by doing many similar tasks at the same time can make all of that content creation more efficient. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-06-09
26 min
Ecommerce Society Podcast
Create an Engaged Community & Blogging for SEO with Pet Industry Expert Tori Mistick
Welcome to the 32nd episode of The 6 Figure Product Business Podcast. Today we have pet industry expert Tori Mistick. Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. If you have a pet industry business, are a pet influencer, or want to start a pet related bus...
2021-06-08
53 min
Jack Russell Parents
Instafamous Dogs with Petpreneur Tori Mistick
Join us as we dig into the Instagram feeds of 3 great Instapup accounts: Doug the Pug, Manny the Frenchie, and Marlierose the JRT. Then learn the secrets to growing your beautiful pup's Instagram following from Wear Wag Repeat founder and social media expert Tori Mistick. Check out her adorable brand and services https://wearwagrepeat.com Find more valuable info and puppy cuteness at https://jackrussellparents.com.
2021-06-07
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Canva Templates To Boost Engagement for Your Dog Business with Jessica Bay
In this episode, I’m talking to Jessica Bay who says she’s found her calling with her current business, Templates for Pet Pros. After years of experience in a variety of different aspects of the pet industry, she’s using her knowledge of what pet business owners need to help them with their online marketing. We got to talk about how great Canva is and how Jessica’s unique templates are geared towards dog day cares, dog walkers, pet product makers and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-06-02
27 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Secrets of Growing a 6-Figure Pet Product Business with Kerry Fitzgerald
In this episode, I’m talking to Kerrie Fitzgerald about the secrets of growing a 6-figure pet product business. One of those secrets is to focus on customer acquisition in places other than Instagram. As Kerrie grew her high-end pet subscription box she focused on things that brought free traffic from Google like an affiliate program, blogging, and SEO. Kerrie also shares some actionable examples of ways you can reward current customers to turn them into superfans! The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-05-26
28 min
Dogish Podcast
Dogish Podcast - Tori Mistick of Wear Wag Repeat 05/25/21
Guest: Tori Mistick | Wear Wag Repeat - WearWagRepeat.com Show Notes: In this week's episode, hosts Jasen Arias and Sylvia Wes sit down with fellow podcaster Tori Mistick discussing everything from pigs feet and ostrich necks to the heart-centered dog community. Tori is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America, and...
2021-05-25
43 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Talking Fear, Money + Inspiration with Leda Akyuz of Woof + Wonder
In this episode, I’m sharing a delightful conversation with Leda Akyuz about her journey to grow her dog accessories brand Woof + Wonder. If you ever get stuck in a comparison trap or have anxiety about how fast or slow your business is growing, this conversation is going to get you unstuck! Leda and I talk about a bunch of forbidden topics like fear, money and where to find inspiration without feeling like a copycat. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-05-19
30 min
We Don't Deserve Dogs
Tori Mistick
From the Wear Wag Repeat Podcast, it’s mother-of-Labradors Tori Mistick! Her blog is a fountain of info for pet owners, and we have an awesome conversation about rescuing a dog with special needs! Dr. Lisa talks seizures and Richie makes it weird, per usual.Order Richie's new album today.We Don't Deserve Dogs is brought to you by:Embark is the highest-rated dog DNA test, and provides you with the resources to provide you and your vet the best information to help tailor care to your dogs specific needs. Go to embarkvet.co...
2021-05-17
48 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
A Cruelty Free Pet Brand that Loves Senior Dogs with Tennille Teague
In this episode, I’m talking to Tennille Teague who launched a cruelty free pet accessories brand called JUST FRED. She shares some great examples of how to write product descriptions in a visual way to elicit an emotional response from potential customers. Tennille also shares how she’s simplified inventory management and fulfillment with strategic partners and reveals what has surprised her in growing this new brand. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-05-12
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Treatibles: A Female Led CBD Brand for Pets with Julianna Carella
In this episode, I’m excited to share a conversation with a pioneer of the pet CBD industry, Julianna Carella of Treatibles. She shares stories about the challenges she's faced as a female business owner in a male dominated industry, how she's kept up with the ever-changing cannabis laws and regulations, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-05-05
37 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Using Pinterest + Podcasts to Expand Your Pet Brand's Reach
We all know from spending time on social media that your reach matters. But it’s frustrating to post on Instagram or Facebook and see that your post only reaches a small percentage of your followers. In today’s episode, I’m sharing two strategies that you can use to expand your pet brand’s reach. I’ll tell you how I’ve used Pinterest and Podcasting to grow my brand, increase my revenue and find more time to spend with Burt and Lucy. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-04-28
21 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Well Behaved Dog Moms Don’t Make History with Dr. Lisa Lippman
In this episode, I’m excited to introduce you to Dr. Lisa Lippman. You might already be one of her 156,000 Instagram followers or you might know her from her podcast We Don’t Deserve Dogs. In this interview, we touch on how she’s been keeping up with the podcast, with the help of her partner, during the pandemic and how she uses her Instagram influence to share honest and authentic advice for pet parents. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-04-21
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Selling Your Pet Business + What Comes Next with Kalina Stormer
In today’s episode, I’m talking with Kalina Stormer. Over the course of 2020, she and her husband focused on growing the online store for their brick and mortar pet boutique in Nashville. When they found out some big family news, they listed the online store for sale on a whim! Within weeks they found the perfect buyers who are continuing on the brand values that Kalina and her husband worked so hard to build up over several years. Have you ever thought of selling your pet business and what that might mean for your life? It’s something to thi...
2021-04-14
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Finding Joy and Delight with E-Commerce Dog Shop Sir Dogwood
In this episode, I’m talking to Chaz Olajide about her fashionable online dog shop, Sir Dogwood. After working in marketing and communications in the art world, Chaz decided to pursue something that allowed her to be more creative as an entrepreneur. Inspired by her dog at the time, Winston, she launched Sir Dogwood in 2016. In this conversation, we talk about how she finds unique brands to carry and how input from her die-hard customer fans can impact what products end up in the shop. Chaz also shares how pandemic puppies have inspired her to write new blog content on...
2021-04-07
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
What Does “Dog-Friendly” Mean and How Does It Impact Your Business? with Beth Miller
In this episode, I’m talking to Beth Miller to learn about the research she does at Wagtown about dog friendliness, how to define what that even means and how we can make our towns more dog friendly. Beth shares her insight into the complications of working with local government and regulations. We discussed how a lot of laws surrounding pets are related to public health and safety and don’t address the benefits of having dogs in the community. Now that dogs are considered a part of the family in our society some of those regulations could use an u...
2021-03-31
37 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Huskies, Storytelling + Authenticity on Social Media with Sonia Jones of Huskies in the Hatch
In this episode, listen in on a conversation between myself and one of my earliest Instagram dog friends, Sonia Jones of Huskies in the Hatch. Sonia and I talk about storytelling and why she’s creating long-form video content when everyone else is rushing to make 15 second clips. It’s inspiring to hear about how she’s collaborating with creative friends to turn dog and adventure videos she’s been holding onto for years into cohesive stories for the new Huskies in the Hatch YouTube channel. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-03-24
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
When Your Dog Business is Actually a Community with Katie Ast of Just Dog People
Katie Ast of Just Dog People joins me to talk about building a community of dog lovers, treating your staff like family, keeping your team members trained and knowledgable, and how you can continuously raise the bar at your business. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-03-17
37 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
TikTok for Introverts with Chelsea Barstow of Willow Bee Goods
In today’s episode, we’re back on the topic of TikTok with Chelsea Barstow of Willow Bee Goods. Chelsea’s advice helped me create a viral TikTok video that’s reached almost 1 million views so I’m excited to share her expertise with you here today. We talked about a content strategy to get started with a new account, how to create fun videos even if you’re a total introvert and what hashtags to use on your TikTok videos. We also talk about how you can use affiliate links to monetize your video content. The rest of the...
2021-03-10
27 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
You're the Boss: The Key To Growing Your Pet Business
In this episode, I’m excited to share a great conversation with Liz Illg, a business consultant and the owner of Puff and Fluff Grooming & Pet Sitting in Phoenix. Liz shared with me her entrepreneurial story of going from an in-debt student pet sitting on the side, to buying her first grooming shop and growing it into a 6 location business that practically runs itself. Liz shared that the hardest part of growing her grooming business wasn’t building up to 6 locations, it was actually going from 1 to 2 locations. The key to growing her pet business was delegating task...
2021-03-03
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Highlights and Lessons Learned in 2 years as a Full-Time Dog Blogger
I started my blog as a hobby almost 8 years ago. I thought I'd use it to document my love of style and dogs. My original tag line was "I wear it, they wag it, then we repeat!" Although I had my site for many years, I didn’t go full time with it until 2 years ago. In this episode, I’m going to share with you how made the leap to full-time, some of the highlights of the last 2 years and the most important lessons I’ve learned. I hope my story helps you brainstorm ways to grow your own pe...
2021-02-24
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Using Edutainment to Build a Pet Parent Audience with Jamie Ruden of Dog Spotted
In this episode, I’m talking with Jamie Ruden who’s spent her quarantine building a new online community for pet parents. She was inspired to created Dog Spotted after fostering and then adopting a dog last year. The website, which is launching this month, provides expert advice on dog training, health, wellness, gear shopping and so much more. But all that advice doesn’t do much good without an audience! Jamie shares how she’s been using edutainment content and events to build up an audience of thousands of dog parents before the site even goes live! The re...
2021-02-17
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Double Down on Your Niche in the Pet Industry with Michelle Stern of Pooch Parenting
Michelle Stern of Pooch Parenting has built a niche business around helping families with new babies or small children who need dog training support. You know I love talking about niching down! Michelle shares her perspective on the value and importance of narrowing down what you offer to your audience. There is such a thing as too much information and it’s impossible to be good at everything. I loved Michelle’s advice to focus on 1 thing that you’re really good at then have a team to who you can outsource work that you’re not confiden...
2021-02-10
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
This Pet Lifestyle Entrepreneur’s Doggy Cake Mix is an Amazon Top Pick with Melinda Kirk Stenger
On this episode, I’m talking to Melinda Kirk Stenger, the creator of PetCakes and YumYum Bones. Recently, Melinda has gone from pet treat manufacturer to pet lifestyle entrepreneur with the creation of her new canine cookbook called Brunch and Bitches. When the pandemic put a damper on her plans for a furry friendly book tour, Melinda got creative and has been working with local businesses and animal rescues to host drive-thru book signings. She told me that one of the keys to staying in business for the long haul is to be comfortable with making a pi...
2021-02-03
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Creative Marketing Initiatives for Pet Products with Julie Napolitano
In this episode, I’m talking to Julie Napolitano about her affordable luxury dog skin car brand, Pup Wax. She shares her inspiration behind creating an all-natural, non-toxic paw balm and how she sets her product apart with high end packaging that delights the sense. Julie and I also talk about the tech side of starting your own pet brand like email opt-ins and digital downloads designed to educate customers. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-01-27
30 min
Catexplorer Podcast
Growing your cat's Instagram and other social media accounts with Tori Mistick
Many of us have a social media profile for our cats. Be it on Instagram, Facebook, Tik Tok, Reddit, Twitter - anywhere really. Tori is the brains behind Wear Wag Repeat. She's a pro when it comes to pets, blogging, social media and even podcasting. In this chat, Tori shares all about what social media to use, how to grow your accounts, how to get sponsored deals and so much more. What we talk about: About Wear Wag Repeat •Why people create social media accounts for their pets and what are the pros and cons •How to pick which social medi...
2021-01-21
1h 14
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Monthly Membership Programs in the Pet Industry
There are many monthly membership programs specific to various specialties in the pet industry. These are nothing like the professional memberships and associations that your parents belonged to! Most of these memberships are virtual and many of them have a majority of female members. In this episode I’ll tell you about 9 different pet industry membership programs from a pet photography membership to a membership for animal communicators. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-01-20
26 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
What Success Looks Like in the Pet Industry with Gila Kurtz
In this episode, I’m going to ask you to THINK BIG! What do you want success to look like when you get there? That’s the topic of this interview with Gila Kurtz, the co-founder of Dog Is Good and an expert in helping petpreneurs define what success really looks like. As a dog trainer and dog mom herself, she knows how important it is to be motivated and inspired by the enthusiasm that our dogs bring to every day. We talked about why it’s so important to surround yourself with people (and dogs) who push you to be...
2021-01-13
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
From Fashion to Pets: Finding Your Niche in the Pet Industry with Ann Greensberg
For this episode, I had so much fun talking about fashion, art, business, and pets with Ann Greenberg of A Pet with Paws. She used her 20 years of experience in the fashion industry to pivot her own handbag line into a collection of eco-friendly, functional, and stylish pet carriers and accessories. Ann shares great advice on how to pivot in your career and why it’s so important to have enthusiasm about your product. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2021-01-06
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Make a Living with Your Dog’s Instagram Account with Courtney Lynne
I’m excited to get back to my roots and talk about Instagram dogs with Courtney Lynne, aka the Dog Mom Boss. Courtney talks about how she got started growing her Instagram account when she got her first dog Hammy a couple of years ago and grew the account into something where she shares her passion, makes some money and now, teaches other pet influencers. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-12-30
32 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Listener Q&A and 2021 Petpreneur Plans
In this solo episode, I’m answering a few listener questions and sharing some plans I have in store for petpreneurs like you with Wear Wag Repeat in 2021. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-12-23
28 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Selling Your Pet Products on Amazon with Jeni Becht
On this episode, I’m excited to dive into a topic I didn’t know anything about before today. Jeni Becht is an expert at selling her pet products through her brand Fido Fizzies on Amazon. She took the time to share insider tips about how she got started as an Amazon seller and what it takes to keep her business running smoothly. It turns out you don’t have to be a big, corporate, mass-produced brand to be successful on Amazon! Jeni really opened my eyes to a world of possibilities and I love her attitude about looking at sit...
2020-12-16
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Build The Confidence To Grow Your Pet Business Online with Laura Gendron
In my conversion with Laura Gendron of Miss Behavior, we discuss the journey Laura has been on to build confidence around promoting her business. She’s learned to get comfortable doing live videos, hosting an online dog training membership program and even appearing on Good Morning America! This year has certainly forced a lot of us to change how we run our businesses. If you’re still struggling to put yourself out there online, Laura is here to help you make courageous moves in your pet business. The rest of the shownotes can be found at wearwagrepeat.com...
2020-12-09
34 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Strategize Brand Partnerships for Pupfluencers
How do influencers partner with brands that align with their values? On today's episode, I'm discussing how to get clear on your values, how to identify and find the right brands, and how you should flirt and reach out to the companies. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-12-02
20 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Creating Print on Demand Products for a Good Dog Cause with Stacie Bianco
As we celebrate Thanksgiving in the US this week, it’s a great time to reflect on what you’re thankful for. With that in mind, I’m very excited to share this interview with Stacie Bianco, owner of the The Good Dog Cause, a for-purpose company on a mission to help fund projects for non-profit organizations that raise, train, and place Assistance Dogs. We talk about creating print-on-demand products that catch your eye and suit your target customer. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-11-25
37 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Reducing Food Waste with Sustainable Dog Treats with Jen Kirby of Piggyback Treats Company
Jen Kirby started Piggyback Treats Company to make dog and cat treats from unused, human-grade foods that would otherwise go to waste. She joins me today to talk about what it takes to create a successful and sustainable pet business. And we also obsess over out chocolate labs for a while - her dog Candy sounds like a love match for Burt! The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-11-18
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Saving the Planet with Eco-Friendly Dog Toys with Leanne Baum
Pure Earth Pets' founder Leanne Pinard Baum joins me to talk about her eco-friendly subscription box for pets, how you can make your business more sustainable, how to limit the barriers that a customer might run into when they consider buying from you, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-11-11
28 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How do you make money on Instagram as a Pet Photographer with @Jaxandthepack
Photographer and influencer Corey C. of @jaxandthepack joins me today to talk about how to get your start in photography, growing your pet imagery skills, and how to collaborate with brands. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-11-04
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Planning Pet Friendly Events with Taylor Ballard
Event planning dog mom Taylor Brione Ballard joins the show today to share what makes a pet-friendly event a success and suggestions on how to incorporate sponsors. We also talk about her upcoming virtual yappy hour coming up on November 4th. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-10-28
33 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Getting Started on Pinterest for Pet Industry Pros
I'm sharing the 5 things you need to do to set up and optimize your account on Pinterest for your pet industry business. With the tips I share in this episode, I’ll teach you how to set your account up correctly so you can benefit from all the pet parents who are already searching for what you offer! The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-10-21
26 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
The Pet Summit with Chelsea Evans and Paige Chernick
The Pet Summit co-founders join me in this episode to talk about their new virtual pet influencer conference coming up October 24th + 25th. Chelsea Evans and Paige Chernick are bringing over 100 speakers from all over the world and all areas of the pet industry to deliver panels, live talks, and education sessions. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-10-14
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Hit your first 100 Sales on Etsy with Victoria Harmon
In this episode, I’m talking to a young entrepreneur who is passionate about dog training, rescues and her Etsy shop. Victoria Harmon is just 18 years old and she’s already making an impact in the lives of pets and their people. In our conversation, she gives great tips to get to your first 100 sales in your online shop, how to encourage reviews and work with influencers for original photographs and market research. Victoria also shares suggestions on how to get involved in your own local animal rescue. The rest of the shownotes can be found at wear...
2020-10-07
27 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Growing Your Pet Blog Traffic with Paige Nadeau
In this episode, I’m talking with Paige Nadeau about her cat blog Live Long and Pawspurr. This year she’s learned a ton about SEO, grown her blog to over 50,000 pageviews per month and been accepted to Mediavine. She shares some of her favorite resources for learning about search engine optimization, which has been the key to her blog growth this year. We also talk about her Pinterest strategies that drive about 50% of her website’s traffic. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-09-30
33 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Sustainability Hacks for Your Pet Business with Veronica Guzik
In today’s episode, I’m talking to Veronica Guzik of Yay Hound (formerly Pupcycle). Veronica curates sustainable dog toys and supports local animal rescues and efforts to keep the earth an awesome, green place to live. In this conversation, she shares advice on how to get the most out of your dog’s toys so you throw away less, and she also gives some great ideas for low-to-zero cost ideas to make your pet business more eco-friendly. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-09-23
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Market your Pet Products on Instagram
In this solo episode, I'm sharing some tips for how to market your pet products and services on Instagram. These four tips will help you optimize your profile and content to increase conversions, get more customers to interact with your posts, and ultimately promote your products to get more sells. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-09-16
30 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Everything You Need to Know about Instagram Reels for your Pet Business
In this week’s episode we’re diving deep into one of the news exciting features of Instagram. You’ve probably heard of Reels and seen plenty of them, but have you created one yourself? I’m talking to Lauren McGlade of @nelson.the.pup about everything you need to know about Instagram Reels for your pet business or pupfluencer account. She shares content ideas, trending song suggestions, as well as tips and tricks to get the most views on your videos. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-09-09
45 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Be Authentic on Video with Dog Trainer Mikkel Becker
In this episode, I’m talking to certified dog trainer Mikkel Becker, who is here to offer her advice on getting comfortable in front of the camera, dealing with criticism, and how to be authentic on video. For the second half of this interview, Mikkel shares some timely advice on working through separation anxiety with your dog - a challenge many people are facing due to Covid. Find the full shownotes at wearwagrepeat.com/podcast
2020-09-02
38 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Accounting Basics for your Pet Business with Pedigree Bookkeeping
In this episode, I’m talking to Goldie Kretzschmar, a bookkeeper specializing in the pet industry. At Pedigree Bookkeeping, she works with dog trainers, groomers, pet sitters and more to make sure that they know how much money is coming in and how much is going out each month. She has so many great tips that you can use in your own business, whether you manage your books yourself, or if you outsource it.
2020-08-26
33 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How To Make Pet Care More Inclusive with Melissa Mitchner of The Bark Shoppe
In this episode, I’m talking to Melissa Mitchner, founder of The Bark Shoppe. Since launching her business in just 90 days, community engagement and customer service have been her top priorities. She touches on advocacy for inclusion and diversity, guerrilla marketing, fighting off the critics, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-08-19
31 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Be the Leader Your Dog Needs You To Be with Cheri Wulff Lucas
Canine behaviorist Cheri Lucas joins the podcast today to talk about how we interact with our dogs. Dogs want us to be leaders. Not only has Cheri developed her own unique methods around this mentality, but she also works with other dog trainers to help them build their confidence and become the leaders that they were born to be. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-08-12
36 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Mobilizing Your Neighbors To Help Pet Parents in Need with Maria Ducasse
Maria Ducasse joins me today to talk about her non-profit, East New York Dog Lovers, that helps people avoid separating from their dogs due to a hardship such as an illness, losing their job, or losing their home. Through her program, she’s been able to keep pets out of animal shelters so that they can keep spots open for the dogs who really need them. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-08-05
28 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How To Commission Custom Artwork for your Pet Business
Are you looking for a creative way to make your pet business stand out? Having custom artwork commissioned isn’t just for big brands with big budgets! Working with artists is something that is completely within your reach, no matter what size your business is. Unique artwork is a great way to increase your brand awareness. It can help you sell more products. And it’s also a great way to support independent artists. Listen to this episode to learn about the many ways you can incorporate custom artwork into your pet business. The rest of the show...
2020-07-29
31 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Pit Bull Advocacy and Training with Kelli Parker
In this conversion, dog trainer and advocate Kelli Parker shares advice on how to get involved in local policy changes that can affect our pets. Most importantly, she recommends starting with kindness and connecting with local leaders. She also shares how fostering adoptable dogs led her to pursue dog training. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-07-22
35 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Avoid Burn Out in Your Dog Walking Business with Natasha O'Banion
Today’s guest is Natasha O’Banion, who scaled her dog walking business in the Washington D.C. area to 6-figures in just 6 months. She did so by having a clear plan and a mission to create a business that gave her and her family the freedom to travel the country in their RV for a year. She also shares some of her favorite automation tools and how she’s added business coaching and a drop-shipping ecommerce boutique to diversify her business even further. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-07-15
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
You Can Be A Smart Bitch! Virtual Dog Training with Jio Alcaide & Taylor Barconey
On this episode, I’m talking to Jio Alcaide & Taylor Barconey, a team of CPDT-KA dog trainers who have created the in-your-face brand of Smart Bitch Modern Dog Training. Their brand embodies the fun and positive approach they bring to dog training. They continued to serve their customers and their dogs during the pandemic by creating online training packages that include group classes over Zoom, private consultations, and 1-on-1 DIY training. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-07-08
33 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Planning Pet Friendly Events with Desh Valcin of Chase + Papi
In today’s episode, I’m talking to Desh Valcin, the creator of The Miss Dog Mom Pageant. She joins me to talk about her dog friendly event planning company, some of the challenges around planning dog friendly events and why hosting off-leash events is a signature element of her company, her experience as a black women in the pet industry, and how you can audition to be 2020's Miss Dog Mom. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-07-01
29 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Email Marketing for Pet Businesses + Pet Influencers
In today’s episode, I’m talking about one of my favorite marketing tools! Email marketing doesn’t sound as fun as Instagram, but I’m going to tell you why I think all pet businesses and pupfluencers should prioritize their email list. Learn the common mistakes pet business owners make with their list, such as collecting addresses and never using them! I’ll also share a few of my favorite automations you can implement in your email list now to foster relationships with your customers and followers on auto-pilot. Finally, I’ll share how often you should be emailing you...
2020-06-24
27 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Supplementing Your Dog's Diet with Rebecca Rose of inClover
In today’s episode, I’m talking to Rebecca Rose, who transitioned from the world of women’s healthcare to focus on improving the health of woman’s best friend with dog supplements! I loved asked Rebecca some of the frequently asked questions that I see in my online community such as... how early and often should you be supplementing your dog’s diet? And I hope you’re not eating lunch while you listen because you can’t talk supplements without talking about dog poop! The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-06-17
36 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Breeding Your Show Dog Passion with Stephanie Wolfinger of Wolfpack Labradors
Today’s guest is Stephanie Wolfinger, a labrador lover who has channeled her passion into dog breeding, shows titles and more. She explains some of the DNA testing done on her dogs and how that translates into what judges evaluate in the show ring. Stephanie also explains some of my biggest confusions about the show ring, how great it is to be able to bond with your dog, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-06-10
34 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Connecting with the Cat Community with Hasara Lay
In this episode, I’m veering away from all things dog to talk to an Australian pioneer of cat exploring. Catexplorer founder Hasara Lay has created a community of people who love to explore the world with their cat by their side. She’s created informational guides, a podcast and an online store all dedicated to getting out with your cat. Most recently, Hasara has launched a membership program to connect cat lovers all over the world. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2020-06-03
28 min
Women PetPreneurs
Tori Mistick
As the creator of Wear Wag Repeat, Tori Mistick has built an online community of over 60,000 enthusiastic dog moms. While continuing to grow her blog and social media communities, Tori launched an online shop to support other dog mom makers and hosts a podcast highlighting women in the pet industry. To inspire other women to pursue their dream of working alongside their dog, Tori offers online courses to share the Instagram growth and blogging for businesses strategies gleaned from her experience growing her own following. In addition to Wear Wag Repeat, Tori also juggles an active acting and modeling career.
2019-09-30
38 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
CBD Products for Dogs
In this episode, Tori Mistick shares the latest information she learned about CBD (AKA cannabinoid) products for your dog when she attended the SuperZoo pet industry trade show in August 2019. Tori will talk about how CBD can help your dog's quality of life, what she learned from three major brands at the trade show and keywords you should look for on labels of CBD products before you use them with your pets. The rest of the shownotes can be found at wearwagrepeat.com/podcast
2019-09-18
24 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
How to Sell Without Being Salesly with Tori Mistick
No matter what you do in the pet industry, you have a business and that means you’re trying to sell something to someone. I hear from people all the time that they don’t want to appear “salesy” so they tiptoe around what they’re offering. In this episode, I’ll let you in on a little secret mind shift I made so that I never feel sleazy and salesy. I’ve learned how to authentically and effortlessly sell sponsorships, items in my online shop, signups in my online course and influence purchases through affiliate sales. The rest of th...
2019-04-01
25 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Making Dogcare More Affordable with Christie Horvath and Trina Pappadia
In this episode, Christie Horvath, Founder of Wagmo, a pet wellness business and Trina Pappadia who helps run the company, speak about the importance of regular vet visits. We cover a lot of topics from managing my sweet Bert’s epilepsy to cool underground marketing strategies. If you don’t have pet insurance, this is a must listen! (00:00) Intro (00:30) Introducing Christie Horvath and Trina Pappadia of Wagmo(02:15) How Christie came up with the idea of Wagmo(04:16) Christie shares a story about how pet insurance saved her thousands of dollars(05:26) Tori opens up about how...
2018-11-07
26 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Shopify Store Update and Next Steps For Holiday
In this solo episode Tori Mistick updates listeners on the progress of her online shop for stylish dog moms that launched on August 1, 2018. She's evaluating what sold and what didn't, exploring print on demand with local artists and looking into press and advertising opportunities. Plus, Tori finally got Instagram to integrate with her Shopify account after troubleshooting for 2 months! Visit the Wear Wag Repeat shop for context on this episode at shop.wearwagrepeat.com. Show notes are at wearwagrepeat.com/podcast
2018-10-10
25 min
Wear Wag Repeat: From Passion to Profit in the Pet Industry
Tori Mistick is Making Dog Momming Her Business!
In this episode I interview myself! My guests have told me that they'd like to get to know me better (I usually spend my recording time asking all the questions!). So listen to hear about how I got into dog mom blogging, the conferences that inspired me to pursue my creative passion, the one thing I wish I knew sooner and my plans for Wear Wag Repeat going forward!
2018-05-04
27 min
The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness
How to Become a Micro Influencer on Instagram with Tori Mistick
Tori is a social media consultant, blogger, and Instagram influencer with over 30,000 followers. With over nine years’ experience creating engaging social media for clients, Tori decided to niche down on her consulting business to specifically focus on helping women-led run organizations grow their business. In this interview, Tori shares some of her best practices on how you can best leverage social media, and build a brand online to grow your consulting business and pipeline by creating a micro niche focus. The post How to Become a Micro Influencer on Instagram with Tori Mistick appeared first on The MECE...
2018-04-28
34 min
The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness
How to Become a Micro Influencer on Instagram with Tori Mistick
Tori is a social media consultant, blogger, and Instagram influencer with over 30,000 followers. With over nine years’ experience creating engaging social media for clients, Tori decided to niche down on her consulting business to specifically focus on helping women-led run organizations grow their business. In this interview, Tori shares some of her best practices on how you can best leverage social media, and build a brand online to grow your consulting business and pipeline by creating a micro niche focus. Listen to the Episode Here: Interview with Tori Mistick We’re going to be speaking with Tori...
2018-04-28
34 min
The MECE Muse Unplugged Podcast - Empowering Go-Getters on Their Journey to Greatness
How to Become a Micro Influencer on Instagram with Tori Mistick
Tori is a social media consultant, blogger, and Instagram influencer with over 30,000 followers. With over nine years’ experience creating engaging social media for clients, Tori decided to niche down on her consulting business to specifically focus on helping women-led run organizations grow their business. In this interview, Tori shares some of her best practices on how you can best leverage social media, and build a brand online to grow your consulting business and pipeline by creating a micro niche focus. The post How to Become a Micro Influencer on Instagram with Tori Mistick appeared first on The MECE...
2018-04-28
34 min
The Daring Woman Podcast
Bringing Joy to Your Work by Defining Your Niche With Tori Mistick
We talk about this quite a bit on the show, but defining your niche not only helps you to land those juicy, mouth watering clients, but it allows you to love what you are doing.When you specialize and define your niche, you gain the power to say NO to the opportunities that don’t fit with you.Blogging expert and dog lover, Tori Mistick, joins Coffee With Tracey…get ready to learn about defining your niche, using Instagram and blogging for business and a whole lot about dogs!Tori Mistick is an Instagram stra...
2018-01-06
32 min
Fry Days in PGH
Batch 05: Tori Mistick on Instagram and Being a Stylish Dog Mom
In This Batch… It’s the first pawdcast! I had a very special guest, Lucy, and her human, Tori Mistick. Tori is a Pittsburgh dog mom who spreads her stylish views on her blog: Wear, Wag, Repeat. Over a plate of plain fries with garlic aoili at Franktuary during their Sunday dog-friendly hours, we talk about …
2017-08-24
00 min