Shows
Toy Business UnboxedStrategic Collaborations: A Licensing Blueprint In our episode of Toy Business Unbox, we welcomed a seasoned brand strategy expert from Liithos, an IP company at the forefront of the gaming world. Together, we delve into Liithos' innovative approach including the creation of the satirical character RantCPU by founder Michael Mumbauer. We explore Liithos' unique cross-industry collaborations, impressive background in licensing, and their multi-faceted strategy to introduce RantCPU through trading cards, comics, and video games. Tune in to discover insights on overcoming challenges with new IPs, exciting product concepts, and the bright future of RantCPU in the toy and collectible space. ⭐ Highlights:
2025-03-1028 minToy Business UnboxedStrategic Collaborations: A Licensing Blueprint In our episode of Toy Business Unbox, we welcomed a seasoned brand strategy expert from Liithos, an IP company at the forefront of the gaming world. Together, we delve into Liithos' innovative approach including the creation of the satirical character RantCPU by founder Michael Mumbauer. We explore Liithos' unique cross-industry collaborations, impressive background in licensing, and their multi-faceted strategy to introduce RantCPU through trading cards, comics, and video games. Tune in to discover insights on overcoming challenges with new IPs, exciting product concepts, and the bright future of RantCPU in the toy and collectible space. ⭐ Highlights:
2025-03-1028 min
Toy Business UnboxedElevate Your Toy Brand with Mom's Choice Awards Join us in this episode of Toy Business Unboxed, as we welcome Carol, the senior customer relations manager at Mom's Choice Award. Carol brings decades of experience in business development and over five years of expertise in the toy industry. This episode dives into the significance of incorporating awards like the Mom's Choice Award into your marketing strategy and how it benefits toy brands. Carol explains the selection and evaluation process for awarding toys, and how winning brands can leverage their awards through public relations, social media, and continuous engagement. Learn how to select the right products for submission...
2025-03-0325 minToy Business UnboxedElevate Your Toy Brand with Mom's Choice Awards Join us in this episode of Toy Business Unboxed, as we welcome Carol, the senior customer relations manager at Mom's Choice Award. Carol brings decades of experience in business development and over five years of expertise in the toy industry. This episode dives into the significance of incorporating awards like the Mom's Choice Award into your marketing strategy and how it benefits toy brands. Carol explains the selection and evaluation process for awarding toys, and how winning brands can leverage their awards through public relations, social media, and continuous engagement. Learn how to select the right products for submission...
2025-03-0325 min
Toy Business Unboxed2025 Visionaries: Elevate Your Toy Brand on Amazon Join us in this episode of Toy Business Unboxed where Jason Hsieh, toy entrepreneur and our Chief Toy Officer, dives deep into optimizing Amazon product listings for toys and games in preparation for a stellar 2025. He discusses essential strategies including SEO, profit optimization, and ongoing store improvements. Learn how to conduct keyword research, leverage tools like Helium 10 and Data Dive, and enhance your product listings with high-quality images, engaging EBC content, and effective backend search term utilization. Jason also emphasizes the importance of regular updates, competitive analysis, and leveraging customer reviews to refine listings. Discover actionable insights and interactive...
2025-02-2446 minToy Business Unboxed2025 Visionaries: Elevate Your Toy Brand on Amazon Join us in this episode of Toy Business Unboxed where Jason Hsieh, toy entrepreneur and our Chief Toy Officer, dives deep into optimizing Amazon product listings for toys and games in preparation for a stellar 2025. He discusses essential strategies including SEO, profit optimization, and ongoing store improvements. Learn how to conduct keyword research, leverage tools like Helium 10 and Data Dive, and enhance your product listings with high-quality images, engaging EBC content, and effective backend search term utilization. Jason also emphasizes the importance of regular updates, competitive analysis, and leveraging customer reviews to refine listings. Discover actionable insights and interactive...
2025-02-2446 min
Toy Business UnboxedPlant-Based Packaging for a Healthier Planet Join us in this episode of Toy Business Unboxed, as we sit down with Mark Nathan, managing partner of PlasTechFree, Inc. With over 30 years of experience in business leadership, Mark shares his inspiring journey from retirement to pioneering sustainable packaging alternatives. Discover the innovative ways PlasTechFree is transforming the industry by replacing traditional plastics with 100% compostable materials made from corn and sugarcane. We delve into the significant environmental impact of these alternatives, the challenges of educating consumers about greenwashing, and the exciting projects underway across multiple sectors, including the toy industry. Hear about PlasTechFree's vision for the future, the...
2025-02-1721 minToy Business UnboxedPlant-Based Packaging for a Healthier Planet Join us in this episode of Toy Business Unboxed, as we sit down with Mark Nathan, managing partner of PlasTechFree, Inc. With over 30 years of experience in business leadership, Mark shares his inspiring journey from retirement to pioneering sustainable packaging alternatives. Discover the innovative ways PlasTechFree is transforming the industry by replacing traditional plastics with 100% compostable materials made from corn and sugarcane. We delve into the significant environmental impact of these alternatives, the challenges of educating consumers about greenwashing, and the exciting projects underway across multiple sectors, including the toy industry. Hear about PlasTechFree's vision for the future, the...
2025-02-1721 min
Toy Business UnboxedBehind the Bears: Business Secrets In our episode of Toy Business Unboxed, we saty down David Socha, the founder and CEO of Beverly Hills Teddy Bear Company. David recounts his journey from starting a mail-order teddy bear business to becoming a trusted partner for major brands, thanks to his commitment to integrity and quality. We explores David's story, including his unexpected career path, his company's unique approach to product design and manufacturing, as well as the importance of fostering an ethical and family-oriented company culture. David also discusses the strategic elements of his business, including maintaining product quality, client relationships, and adapting to market...
2025-02-1028 minToy Business UnboxedBehind the Bears: Business Secrets In our episode of Toy Business Unboxed, we saty down David Socha, the founder and CEO of Beverly Hills Teddy Bear Company. David recounts his journey from starting a mail-order teddy bear business to becoming a trusted partner for major brands, thanks to his commitment to integrity and quality. We explores David's story, including his unexpected career path, his company's unique approach to product design and manufacturing, as well as the importance of fostering an ethical and family-oriented company culture. David also discusses the strategic elements of his business, including maintaining product quality, client relationships, and adapting to market...
2025-02-1028 min
Toy Business UnboxedEmpowering Play: Unboxing Adaptive Toys Join us in this episode of Toy Business Unboxed as we welcomes Seth, the President and CEO of Enabling Devices. Seth shares the inspirational story of how his father's medical engineering background and passion for helping children with disabilities led to the founding of Enabling Devices. The company has been dedicated to creating adaptive toys and tools since 1978, transforming lives in meaningful ways. Seth discusses the evolution of the business, his journey in taking over the company, and how they continue to innovate with advanced technology like 3D printing. He also touches on the importance of community engagement, the...
2025-02-0327 minToy Business UnboxedEmpowering Play: Unboxing Adaptive Toys Join us in this episode of Toy Business Unboxed as we welcomes Seth, the President and CEO of Enabling Devices. Seth shares the inspirational story of how his father's medical engineering background and passion for helping children with disabilities led to the founding of Enabling Devices. The company has been dedicated to creating adaptive toys and tools since 1978, transforming lives in meaningful ways. Seth discusses the evolution of the business, his journey in taking over the company, and how they continue to innovate with advanced technology like 3D printing. He also touches on the importance of community engagement, the...
2025-02-0327 min
Toy Business UnboxedBopping to Success: The Toy Design Genius of Dan KlitsnerJoin us in this episode of Toy Business Unboxed as we dives into an engaging conversation with legendary industrial and toy designer Dan Klitsner. Dan, the mastermind behind the beloved game Bop It, shares his journey from falling out of love with engineering to discovering his passion for industrial design. Learn about the origins of Bop It, initially conceptualized as a fun remote control for kids, and how it evolved into the iconic game it is today. Dan also discusses the challenges of bringing a toy to market, choosing between licensing and self-launching, and the importance of relationships, innovation...
2025-01-2750 minToy Business UnboxedBopping to Success: The Toy Design Genius of Dan KlitsnerJoin us in this episode of Toy Business Unboxed as we dives into an engaging conversation with legendary industrial and toy designer Dan Klitsner. Dan, the mastermind behind the beloved game Bop It, shares his journey from falling out of love with engineering to discovering his passion for industrial design. Learn about the origins of Bop It, initially conceptualized as a fun remote control for kids, and how it evolved into the iconic game it is today. Dan also discusses the challenges of bringing a toy to market, choosing between licensing and self-launching, and the importance of relationships, innovation...
2025-01-2750 min
Toy Business UnboxedThe Birth of a New Maze Marvel Join us in this episode of Toy Business Unboxed as we sits down with an innovator in the puzzle game industry to explore the journey behind Play-A-Maze, a company redefining STEM toys. Discover how a passion for gears, mazes, and the psychology of play led to the creation of affordable, safe, and educational mechanical puzzles. Learn about the design and functionality of these unique toys, the challenges of launching a startup, and the insights gained from crowdfunding and e-commerce. Whether you're a toy enthusiast or an aspiring entrepreneur, this conversation offers valuable lessons on creativity, innovation, and...
2025-01-1626 minToy Business UnboxedThe Birth of a New Maze Marvel Join us in this episode of Toy Business Unboxed as we sits down with an innovator in the puzzle game industry to explore the journey behind Play-A-Maze, a company redefining STEM toys. Discover how a passion for gears, mazes, and the psychology of play led to the creation of affordable, safe, and educational mechanical puzzles. Learn about the design and functionality of these unique toys, the challenges of launching a startup, and the insights gained from crowdfunding and e-commerce. Whether you're a toy enthusiast or an aspiring entrepreneur, this conversation offers valuable lessons on creativity, innovation, and...
2025-01-1626 min
Toy Business UnboxedA Sustainable Toy Story: Building a Better Future Join us in this episode of Toy Business Unboxed as we chats with Steve, an 81-year-old former teacher and school administrator turned toy entrepreneur. Discover Steve's early inspirations from his humble beginnings, playing with toast crumbs, to his experiences teaching in a challenging Brooklyn school district. Learn about his innovative educational toy store, catering to children with special needs, and his current venture, the Eco Connect Bottle system, which transforms plastic waste into creative, useful items. Steve shares his inventive journey, the importance of hands-on, imagination-driven play, and his heartfelt advice for aspiring inventors and toy industry entrepreneurs. ⭐️ High...
2025-01-1041 minToy Business UnboxedA Sustainable Toy Story: Building a Better Future Join us in this episode of Toy Business Unboxed as we chats with Steve, an 81-year-old former teacher and school administrator turned toy entrepreneur. Discover Steve's early inspirations from his humble beginnings, playing with toast crumbs, to his experiences teaching in a challenging Brooklyn school district. Learn about his innovative educational toy store, catering to children with special needs, and his current venture, the Eco Connect Bottle system, which transforms plastic waste into creative, useful items. Steve shares his inventive journey, the importance of hands-on, imagination-driven play, and his heartfelt advice for aspiring inventors and toy industry entrepreneurs. ⭐️ High...
2025-01-1041 min
Toy Business UnboxedThe Light of InnovationJoin us in this episode of Toy Business Unboxed where we interviews John Ellis, a seasoned entrepreneur and optical engineer. John shares his journey from a liberal arts graduate to leading a team of physicists at Optics for Hire. We discuss the intersection of optical engineering and the toy industry, revealing behind-the-scenes stories of innovative products like the XBox Kinect and a Barbie doll with a built-in camera. John also delves into his experience with licensing and creating new products, including a candy-integrated toy and a knife sharpness tester. Tune in for valuable insights on navigating product design and...
2025-01-0330 minToy Business UnboxedThe Light of InnovationJoin us in this episode of Toy Business Unboxed where we interviews John Ellis, a seasoned entrepreneur and optical engineer. John shares his journey from a liberal arts graduate to leading a team of physicists at Optics for Hire. We discuss the intersection of optical engineering and the toy industry, revealing behind-the-scenes stories of innovative products like the XBox Kinect and a Barbie doll with a built-in camera. John also delves into his experience with licensing and creating new products, including a candy-integrated toy and a knife sharpness tester. Tune in for valuable insights on navigating product design and...
2025-01-0330 minToy Business UnboxedEmpowering Toy Businesses with Expert ReviewsJoin us in this episode of Toy Business Unboxed, where we explores the crucial role of expert reviews in the toy industry with special guest Dr. Amanda Gummer, child development expert and founder of Good Play Guide, shares her insights on creating credible toy assessments and handling industry challenges. Whether you're a toy entrepreneur or a parent, this episode offers valuable perspectives on enhancing brand reputation and consumer decision-making through expert endorsements.⭐️Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 Webinar Overview and Agenda
01:44 Jason Hsieh's...
2024-12-2753 minToy Business UnboxedEmpowering Toy Businesses with Expert ReviewsJoin us in this episode of Toy Business Unboxed, where we explores the crucial role of expert reviews in the toy industry with special guest Dr. Amanda Gummer, child development expert and founder of Good Play Guide, shares her insights on creating credible toy assessments and handling industry challenges. Whether you're a toy entrepreneur or a parent, this episode offers valuable perspectives on enhancing brand reputation and consumer decision-making through expert endorsements.⭐️Highlights:
00:00 Introduction to Toy Business Unboxed
00:42 Webinar Overview and Agenda
01:44 Jason Hsieh's...
2024-12-2753 min
Toy Business UnboxedCompliance and Testing expert insights with 40 Year Veteran Norman Aronowitz In our episode of Toy Business Unboxed, we sat down with a special guest Norman, a seasoned professional with over 40 years in the toy industry, as we explore the intricacies of toy safety and compliance. Norman shares valuable insights from his extensive career, from toy testing to the specific regulations enforced by bodies like the CPSC. Learn about the importance of rigorous testing for different age groups, challenges in meeting compliance standards, and effective strategies for navigating product regulations on platforms like Amazon. This episode is packed with essential advice for any toy entrepreneur looking to ensure their products...
2024-12-1133 minToy Business UnboxedCompliance and Testing expert insights with 40 Year Veteran Norman Aronowitz In our episode of Toy Business Unboxed, we sat down with a special guest Norman, a seasoned professional with over 40 years in the toy industry, as we explore the intricacies of toy safety and compliance. Norman shares valuable insights from his extensive career, from toy testing to the specific regulations enforced by bodies like the CPSC. Learn about the importance of rigorous testing for different age groups, challenges in meeting compliance standards, and effective strategies for navigating product regulations on platforms like Amazon. This episode is packed with essential advice for any toy entrepreneur looking to ensure their products...
2024-12-1133 min
Toy Business UnboxedSpecialty Toys and Retail Resilience: Sue Warfield - 4 Decades of WisdomJoin us in this episode of Toy Business Unboxed as we chat with Sue, a seasoned expert in the toy industry with over 40 years of experience. Sue shares insights from her diverse roles, including buyer, store owner, sales rep, and now Director of Astra. We delve into her journey, the evolution of the industry, and how Astra supports toy entrepreneurs and specialty retailers. Sue also discusses the pandemic's impact on retail, the importance of personalized service, and the innovative ways Astra helps its members, such as through the unique 'Toy Boat' event. Tune in for an engaging and informative...
2024-12-0230 minToy Business UnboxedSpecialty Toys and Retail Resilience: Sue Warfield - 4 Decades of WisdomJoin us in this episode of Toy Business Unboxed as we chat with Sue, a seasoned expert in the toy industry with over 40 years of experience. Sue shares insights from her diverse roles, including buyer, store owner, sales rep, and now Director of Astra. We delve into her journey, the evolution of the industry, and how Astra supports toy entrepreneurs and specialty retailers. Sue also discusses the pandemic's impact on retail, the importance of personalized service, and the innovative ways Astra helps its members, such as through the unique 'Toy Boat' event. Tune in for an engaging and informative...
2024-12-0230 min
Toy Business UnboxedTransforming E-commerce Customer Service In this episode of Toy Business Unboxed, join us as we speak with Jordan, founder of Omnie Integrated Services. Jordan shares his extensive background in customer service and his vision for revolutionizing e-commerce support using AI and automation. We delve into industry trends, the benefits of outsourcing vs. in-house teams, and how Omnie's tailored approach helps toy and e-commerce businesses not only satisfy customers but also drive revenue. Jordan discusses their partnership with Gorgias, leveraging AI for personalized customer interactions, and offers advice for maintaining brand voice when outsourcing. Tune in for insights that could transform your approach to...
2024-11-2530 minToy Business UnboxedTransforming E-commerce Customer Service In this episode of Toy Business Unboxed, join us as we speak with Jordan, founder of Omnie Integrated Services. Jordan shares his extensive background in customer service and his vision for revolutionizing e-commerce support using AI and automation. We delve into industry trends, the benefits of outsourcing vs. in-house teams, and how Omnie's tailored approach helps toy and e-commerce businesses not only satisfy customers but also drive revenue. Jordan discusses their partnership with Gorgias, leveraging AI for personalized customer interactions, and offers advice for maintaining brand voice when outsourcing. Tune in for insights that could transform your approach to...
2024-11-2530 min
Toy Business UnboxedFrom Court to Creation Join us in this episode of Toy Business Unboxed as we sits down with Jerry Dupree, founder of Brainfit Games and former NBA player. Jerry shares his inspiring journey from playing professional basketball to creating his own board game company, Brainfit Games. Hear about the passion and challenges behind developing Tip-Off Basketball, a unique board game integrating physical and cognitive development. Learn how his basketball experiences influenced his entrepreneurship and get insights into the toy industry, the importance of networking, and future collaborations Jerry is excited about. Don't miss this engaging conversation filled with personal anecdotes and...
2024-11-1337 minToy Business UnboxedFrom Court to Creation Join us in this episode of Toy Business Unboxed as we sits down with Jerry Dupree, founder of Brainfit Games and former NBA player. Jerry shares his inspiring journey from playing professional basketball to creating his own board game company, Brainfit Games. Hear about the passion and challenges behind developing Tip-Off Basketball, a unique board game integrating physical and cognitive development. Learn how his basketball experiences influenced his entrepreneurship and get insights into the toy industry, the importance of networking, and future collaborations Jerry is excited about. Don't miss this engaging conversation filled with personal anecdotes and...
2024-11-1337 min
Toy Business Unboxed35 Years of Specialty Toy Expertise Join us in this episode of Toy Business Unboxed as we explore the world of specialty toys with Kevin, a seasoned veteran in the toy industry with over three decades of experience. Kevin, founding Original Toy Company, shares his journey from managing international toy manufacturing to navigating the evolving specialty toy market in the U.S. We delve into the unique advantages of specialty toy stores, the impact of Amazon, and the importance of community connections in retail. Kevin also discusses challenges faced during COVID, product development within his company, and advice for newcomers to the toy industry. Discover...
2024-10-2929 minToy Business Unboxed35 Years of Specialty Toy Expertise Join us in this episode of Toy Business Unboxed as we explore the world of specialty toys with Kevin, a seasoned veteran in the toy industry with over three decades of experience. Kevin, founding Original Toy Company, shares his journey from managing international toy manufacturing to navigating the evolving specialty toy market in the U.S. We delve into the unique advantages of specialty toy stores, the impact of Amazon, and the importance of community connections in retail. Kevin also discusses challenges faced during COVID, product development within his company, and advice for newcomers to the toy industry. Discover...
2024-10-2929 min
Toy Business UnboxedPlush Toys with a Unique Token Reward System In this episode of Toy Business Unboxed, we delve into the inspiring journey of Karalyne and Martha, co-founders of Bene World, who transitioned from the fitness industry to creating the educational toy line, Bene Buddies and BeneBear. These toys are designed to teach children valuable social, emotional, and educational skills through a unique token reward system and themes like ocean conservation, rescue animals, and empathy. Key insights include the collaborative spirit of the toy industry, challenges in marketing niche products, feedback from educators and parents, and the therapeutic applications of these toys for children with special needs...
2024-10-2323 minToy Business UnboxedPlush Toys with a Unique Token Reward System In this episode of Toy Business Unboxed, we delve into the inspiring journey of Karalyne and Martha, co-founders of Bene World, who transitioned from the fitness industry to creating the educational toy line, Bene Buddies and BeneBear. These toys are designed to teach children valuable social, emotional, and educational skills through a unique token reward system and themes like ocean conservation, rescue animals, and empathy. Key insights include the collaborative spirit of the toy industry, challenges in marketing niche products, feedback from educators and parents, and the therapeutic applications of these toys for children with special needs...
2024-10-2323 min
Toy Business UnboxedJourney from Disney to Outdoor Toys: 20-year Toy Adventure Join us in this episode of Toy Business Unboxed as we chat with industry veterans about the fascinating world of toy design and licensing. Discover Brad's incredible 20-year journey from working on beloved brands like Disney and Pixar to designing innovative outdoor toys. Dive deep into the complexities of licensing deals, from financials and negotiations to protecting intellectual property and dealing with knockoffs. Learn about the transition from large corporations to startups, and get inspired by personal stories of career twists and turns. Perfect for anyone curious about the magic behind toys and the business strategies that bring them...
2024-10-1628 minToy Business UnboxedJourney from Disney to Outdoor Toys: 20-year Toy Adventure Join us in this episode of Toy Business Unboxed as we chat with industry veterans about the fascinating world of toy design and licensing. Discover Brad's incredible 20-year journey from working on beloved brands like Disney and Pixar to designing innovative outdoor toys. Dive deep into the complexities of licensing deals, from financials and negotiations to protecting intellectual property and dealing with knockoffs. Learn about the transition from large corporations to startups, and get inspired by personal stories of career twists and turns. Perfect for anyone curious about the magic behind toys and the business strategies that bring them...
2024-10-1628 min
Toy Business UnboxedThe Toy Store Swap In our episode of Toy Business Unboxed, join us as we explore the fascinating world of toys with Brittany, the owner of Clover Toys. Together, we delve into her inspiring journey from educator to entrepreneur in Seattle, focusing on Montessori and sustainable toys. Brittany shares how she balances motherhood and business, her strategies for selecting eco-friendly toys, and the impactful community engagement initiatives Clover Toys undertakes. We'll discuss the challenges of running a brick-and-mortar store, like relocating during the holiday season, and explore innovative programs like TerraCycle for sustainable disposal. Brittany's insights into trusting instincts, building connections...
2024-10-0721 minToy Business UnboxedThe Toy Store Swap In our episode of Toy Business Unboxed, join us as we explore the fascinating world of toys with Brittany, the owner of Clover Toys. Together, we delve into her inspiring journey from educator to entrepreneur in Seattle, focusing on Montessori and sustainable toys. Brittany shares how she balances motherhood and business, her strategies for selecting eco-friendly toys, and the impactful community engagement initiatives Clover Toys undertakes. We'll discuss the challenges of running a brick-and-mortar store, like relocating during the holiday season, and explore innovative programs like TerraCycle for sustainable disposal. Brittany's insights into trusting instincts, building connections...
2024-10-0721 minToy Business Unboxed5 Pillars to Transform Your Toy Brand's Digital Strategy Join us in this episode of Toy Business Unboxed as we delve into the five pillars of digital marketing essential for toy brands. We'll guide you through content, social media, digital ads, email, and SMS marketing, sharing practical tips and live case studies. Learn how to integrate these pillars to boost brand visibility, drive customer engagement, and maximize sales. Our founder, with vast experience since 2016, shares insights from his ventures including his toy brand and digital marketing agency. Discover strategies for content creation, social media engagement, effective use of digital ads, leveraging email marketing, and the power of SMS...
2024-09-301h 00Toy Business Unboxed5 Pillars to Transform Your Toy Brand's Digital Strategy Join us in this episode of Toy Business Unboxed as we delve into the five pillars of digital marketing essential for toy brands. We'll guide you through content, social media, digital ads, email, and SMS marketing, sharing practical tips and live case studies. Learn how to integrate these pillars to boost brand visibility, drive customer engagement, and maximize sales. Our founder, with vast experience since 2016, shares insights from his ventures including his toy brand and digital marketing agency. Discover strategies for content creation, social media engagement, effective use of digital ads, leveraging email marketing, and the power of SMS...
2024-09-301h 00
Toy Business UnboxedUplifting Young Minds: Test Prep RevolutionJoin us in this episode of Toy Business Unboxed, where we sits down with Kelly Clement, an inspiring educator and entrepreneur. Kelly shares her journey from being a middle school teacher to specializing in test prep for younger students, and the story behind her award-winning product, Watermelon Math. They discuss the challenges faced by young students in test preparation, Kelly's experience with different education systems in the US and UK, and her innovative approach to making test prep engaging and less stressful for kids. Kelly also talks about her use of design principles in creating flashcards that appeal to...
2024-09-2734 minToy Business UnboxedUplifting Young Minds: Test Prep RevolutionJoin us in this episode of Toy Business Unboxed, where we sits down with Kelly Clement, an inspiring educator and entrepreneur. Kelly shares her journey from being a middle school teacher to specializing in test prep for younger students, and the story behind her award-winning product, Watermelon Math. They discuss the challenges faced by young students in test preparation, Kelly's experience with different education systems in the US and UK, and her innovative approach to making test prep engaging and less stressful for kids. Kelly also talks about her use of design principles in creating flashcards that appeal to...
2024-09-2734 minToy Business UnboxedToy Trends Unleashed: Mastering Data-Driven Marketing In our episode of Toy Business Unboxed, we embark on a journey through the dynamic world of toys. We dive deep into the secrets behind the toy industry, discussing how data-driven strategies can help toy businesses decode trends, make customer-centric marketing decisions, and gain a competitive edge. Jason shares his insights on using digital analytics, conducting effective consumer research, understanding demographic profiles, and the importance of feedback loops in product development. This episode is packed with real-world case studies and actionable advice for leveraging data to optimize conversions and profitability, both on and off Amazon. Don't miss it if...
2024-09-1642 minToy Business UnboxedToy Trends Unleashed: Mastering Data-Driven Marketing In our episode of Toy Business Unboxed, we embark on a journey through the dynamic world of toys. We dive deep into the secrets behind the toy industry, discussing how data-driven strategies can help toy businesses decode trends, make customer-centric marketing decisions, and gain a competitive edge. Jason shares his insights on using digital analytics, conducting effective consumer research, understanding demographic profiles, and the importance of feedback loops in product development. This episode is packed with real-world case studies and actionable advice for leveraging data to optimize conversions and profitability, both on and off Amazon. Don't miss it if...
2024-09-1642 min
Toy Business UnboxedTeaching Kids Medicine Through Play Join us in this episode of Toy Business Unboxed where we chat with Jennifer, the COO of Little Medical School. Jennifer shares her inspiring journey from being a doctor to leading an educational franchise that encourages children to explore healthcare careers. Discover how Little Medical School's unique after-school programs, summer camps, and realistic medical toys are engaging kids and making learning fun. Jennifer discusses the significance of role-playing in education, the thought process behind their real medical tools and kits, and their successful franchise model. She also delves into how they adjust their programs for children with...
2024-09-1025 minToy Business UnboxedTeaching Kids Medicine Through Play Join us in this episode of Toy Business Unboxed where we chat with Jennifer, the COO of Little Medical School. Jennifer shares her inspiring journey from being a doctor to leading an educational franchise that encourages children to explore healthcare careers. Discover how Little Medical School's unique after-school programs, summer camps, and realistic medical toys are engaging kids and making learning fun. Jennifer discusses the significance of role-playing in education, the thought process behind their real medical tools and kits, and their successful franchise model. She also delves into how they adjust their programs for children with...
2024-09-1025 min
Toy Business UnboxedWomen in Toys: Leadership and Empowerment In this episode of Toy Business Unboxed, join me, your host Jason Hsieh, as I sit down with Ehi, the incredible founder of Little Art and chairwoman of Women in Toys. Ehi's journey from a successful attorney to a creative powerhouse in the toy industry is nothing short of inspiring. We'll dive into her story of transforming a pandemic project into innovative toys that blend creativity with marketing. Plus, learn about her pivotal role in advocating for women in the toy business. Ehi shares insights on the benefits of her legal background, the support provided by Women in Toys...
2024-08-2931 minToy Business UnboxedWomen in Toys: Leadership and Empowerment In this episode of Toy Business Unboxed, join me, your host Jason Hsieh, as I sit down with Ehi, the incredible founder of Little Art and chairwoman of Women in Toys. Ehi's journey from a successful attorney to a creative powerhouse in the toy industry is nothing short of inspiring. We'll dive into her story of transforming a pandemic project into innovative toys that blend creativity with marketing. Plus, learn about her pivotal role in advocating for women in the toy business. Ehi shares insights on the benefits of her legal background, the support provided by Women in Toys...
2024-08-2931 min
Toy Business UnboxedTransforming Toys into Attractions Join us for an insightful discussion on the future of play, merging the best of toys and video games, and how to navigate the dynamic landscape of the toy industry as we sits down with Steve, VP of Trends and New Market at Gel Blaster and founder of KidAtHeart. Steve shares his inspiring journey in the toy industry, starting with his mentorship under Ryan Logan and his early years at Funrise Toys. He discusses his pivotal roles in companies like Diverse, where he honed his skills in trend spotting and product marketing. Steve dives deep into the...
2024-08-1840 minToy Business UnboxedTransforming Toys into Attractions Join us for an insightful discussion on the future of play, merging the best of toys and video games, and how to navigate the dynamic landscape of the toy industry as we sits down with Steve, VP of Trends and New Market at Gel Blaster and founder of KidAtHeart. Steve shares his inspiring journey in the toy industry, starting with his mentorship under Ryan Logan and his early years at Funrise Toys. He discusses his pivotal roles in companies like Diverse, where he honed his skills in trend spotting and product marketing. Steve dives deep into the...
2024-08-1840 minToy Business UnboxedAmazon Japan Playbook: Breaking into the Japanese Toy Market In our captivating episode of Toy Business Unboxed, join Jason Hsieh, the dynamic founder of LakiKid and Toy Launch, as he unveils the secrets to conquering the Amazon Japan marketplace. Discover step-by-step strategies for expanding your toy brand into Japan, from optimizing listings and leveraging PPC tools to navigating the unique Japanese market landscape. With exclusive insights on compliance, logistics, and cultural nuances, Jason arms you with everything you need to skyrocket your toy brand's success in Japan. Get ready to navigate this new market with confidence and flair!⭐️ Highlights:
2024-08-0537 minToy Business UnboxedAmazon Japan Playbook: Breaking into the Japanese Toy Market In our captivating episode of Toy Business Unboxed, join Jason Hsieh, the dynamic founder of LakiKid and Toy Launch, as he unveils the secrets to conquering the Amazon Japan marketplace. Discover step-by-step strategies for expanding your toy brand into Japan, from optimizing listings and leveraging PPC tools to navigating the unique Japanese market landscape. With exclusive insights on compliance, logistics, and cultural nuances, Jason arms you with everything you need to skyrocket your toy brand's success in Japan. Get ready to navigate this new market with confidence and flair!⭐️ Highlights:
2024-08-0537 min
Toy Business UnboxedDesign, Playtest, Publish: Guide to Board Game Greatness oin us in this episode of Toy Business Unboxed, we have an engaging chat with Joe, the genius behind numerous published board games and a successful Kickstarter campaign. Joe takes us through his fascinating journey from playing Monopoly and Clue as a kid to becoming a full-time board game designer. We delve into his creative process, the importance of playtesting, and the tough decisions between pitching to publishers and self-publishing. Joe also shares his insights on running a successful Kickstarter campaign, marketing tips with Facebook ads, and even talks about his online course and books. If you're...
2024-07-2936 minToy Business UnboxedDesign, Playtest, Publish: Guide to Board Game Greatness oin us in this episode of Toy Business Unboxed, we have an engaging chat with Joe, the genius behind numerous published board games and a successful Kickstarter campaign. Joe takes us through his fascinating journey from playing Monopoly and Clue as a kid to becoming a full-time board game designer. We delve into his creative process, the importance of playtesting, and the tough decisions between pitching to publishers and self-publishing. Joe also shares his insights on running a successful Kickstarter campaign, marketing tips with Facebook ads, and even talks about his online course and books. If you're...
2024-07-2936 min
Toy Business UnboxedLight Up Learning: Innovate and Educate In this captivating episode of Toy Business Unboxed, we dive deep into the world of educational toys with Jim, the VP and CTO of E-Blox. Jim shares his unique journey from a career in wireless technology to joining his family’s toy business, emphasizing the importance of STEM education. E-Blox's mission is to create engaging, electronic educational toys that integrate with familiar building blocks like Lego, making learning both fun and impactful. Through innovative designs, such as a wake-up alarm circuit and various building sets, E-Blox caters to children from ages 3 to 18. Jim discusses the challenges faced during the CO...
2024-07-2224 minToy Business UnboxedLight Up Learning: Innovate and Educate In this captivating episode of Toy Business Unboxed, we dive deep into the world of educational toys with Jim, the VP and CTO of E-Blox. Jim shares his unique journey from a career in wireless technology to joining his family’s toy business, emphasizing the importance of STEM education. E-Blox's mission is to create engaging, electronic educational toys that integrate with familiar building blocks like Lego, making learning both fun and impactful. Through innovative designs, such as a wake-up alarm circuit and various building sets, E-Blox caters to children from ages 3 to 18. Jim discusses the challenges faced during the CO...
2024-07-2224 min
Toy Business Unboxed3D Innovations: Revolutionizing Toy Design In our episode of Toy Business Unboxed, we have an inspiring chat with Cheyenne Raker, a mechanical engineer turned toy designer. Cheyenne shares her unique journey merging art and engineering in the toy industry. She opens up about her experiences in 3D modeling, 3D printing, and freelancing. Learn about her meticulous design process, the challenges of transitioning to entrepreneurship, and the importance of market research. Cheyenne also discusses memorable projects, the role of mentors, and provides invaluable advice for aspiring toy designers. Tune in for an engaging and insightful conversation! ⭐️ Highlights:
2024-07-1524 minToy Business Unboxed3D Innovations: Revolutionizing Toy Design In our episode of Toy Business Unboxed, we have an inspiring chat with Cheyenne Raker, a mechanical engineer turned toy designer. Cheyenne shares her unique journey merging art and engineering in the toy industry. She opens up about her experiences in 3D modeling, 3D printing, and freelancing. Learn about her meticulous design process, the challenges of transitioning to entrepreneurship, and the importance of market research. Cheyenne also discusses memorable projects, the role of mentors, and provides invaluable advice for aspiring toy designers. Tune in for an engaging and insightful conversation! ⭐️ Highlights:
2024-07-1524 min
Toy Business UnboxedGraphic Design to Toy Mastery Join us in this episode of the Toy Business Unboxed Podcast, where we sit down with Richard, the CEO of Pico Entertainment. We dive into his fascinating journey from graphic design and book printing to becoming a key figure in the toy industry, working with notable companies such as Fantasy Flight Games and Huawei. Richard shares how he navigates the challenges of project management and manufacturing, his role in bridging the gap between design and production teams, and the importance of flexibility when bringing new toy ideas to market. We also discuss his strategies for product testing...
2024-07-0929 minToy Business UnboxedGraphic Design to Toy Mastery Join us in this episode of the Toy Business Unboxed Podcast, where we sit down with Richard, the CEO of Pico Entertainment. We dive into his fascinating journey from graphic design and book printing to becoming a key figure in the toy industry, working with notable companies such as Fantasy Flight Games and Huawei. Richard shares how he navigates the challenges of project management and manufacturing, his role in bridging the gap between design and production teams, and the importance of flexibility when bringing new toy ideas to market. We also discuss his strategies for product testing...
2024-07-0929 minToy Business UnboxedDigital Playbook: AI Strategies for Tomorrow’s Toy Brands Join us in this month's webinar, Jason Hsieh explores the future of toy marketing, focusing on AI and digital tactics for success. Jason, a serial entrepreneur with a background in e-commerce, and owner of LakiKid and Toy Launch, shares insights on leveraging AI to enhance marketing strategies for toy brands. He discusses the pivotal role of AI in personalization, engagement, and creating immersive experiences for customers. He also presents real-life examples and case studies, alongside practical tips on using platforms like ChatGPT, Canva, and Descript for effective content creation and optimization. He emphasizes the importance of adaptation and continuous...
2024-07-0135 minToy Business UnboxedDigital Playbook: AI Strategies for Tomorrow’s Toy Brands Join us in this month's webinar, Jason Hsieh explores the future of toy marketing, focusing on AI and digital tactics for success. Jason, a serial entrepreneur with a background in e-commerce, and owner of LakiKid and Toy Launch, shares insights on leveraging AI to enhance marketing strategies for toy brands. He discusses the pivotal role of AI in personalization, engagement, and creating immersive experiences for customers. He also presents real-life examples and case studies, alongside practical tips on using platforms like ChatGPT, Canva, and Descript for effective content creation and optimization. He emphasizes the importance of adaptation and continuous...
2024-07-0135 min
Toy Business UnboxedFamily Board Games: Engaging Every Age In this Toy Business Unboxed Podcast episode, Helaina, founder of Kids Table Board Gaming, joins us to discuss her entrepreneurial journey in creating family-friendly board games. Coming from a 20-year teaching background, Helaina shares how her passion for educational gaming inspired her to design engaging games for both kids and adults. She highlights the creation of their popular game, Food Fighters, and the subsequent success that led to developing 24 more games. Helaina also delves into her marketing strategies using Kickstarter and Meta, and how they incorporate educational elements into their games. Finally, she emphasizes the...
2024-06-2424 minToy Business UnboxedFamily Board Games: Engaging Every Age In this Toy Business Unboxed Podcast episode, Helaina, founder of Kids Table Board Gaming, joins us to discuss her entrepreneurial journey in creating family-friendly board games. Coming from a 20-year teaching background, Helaina shares how her passion for educational gaming inspired her to design engaging games for both kids and adults. She highlights the creation of their popular game, Food Fighters, and the subsequent success that led to developing 24 more games. Helaina also delves into her marketing strategies using Kickstarter and Meta, and how they incorporate educational elements into their games. Finally, she emphasizes the...
2024-06-2424 min
Toy Business UnboxedBreaking New Ground in Playtime Join us in this episode of Toy Business Unboxed as Paul Sheppard, the brilliant mind behind AquaBlock, sits with us takes us through his incredible journey from a simple family BBQ idea to creating a groundbreaking STEAM toy, sharing the challenges, triumphs, and valuable insights for aspiring toy entrepreneurs—this is one inspiring story you don't want to miss! ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:44 Meet Paul: The Journey of AquaBlock 01:12 The Inspiration Behind AquaBlock 02:52 Product Launch and Features 03:52 The Un...
2024-06-1833 minToy Business UnboxedBreaking New Ground in Playtime Join us in this episode of Toy Business Unboxed as Paul Sheppard, the brilliant mind behind AquaBlock, sits with us takes us through his incredible journey from a simple family BBQ idea to creating a groundbreaking STEAM toy, sharing the challenges, triumphs, and valuable insights for aspiring toy entrepreneurs—this is one inspiring story you don't want to miss! ⭐️ Highlights: 00:00 Introduction to Toy Business Unboxed 00:44 Meet Paul: The Journey of AquaBlock 01:12 The Inspiration Behind AquaBlock 02:52 Product Launch and Features 03:52 The Un...
2024-06-1833 minToy Business UnboxedAmazon Playbook: Winning Strategies for Toy Sellers Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs. ⭐️ Highlights: 00:00 Introduction and Webinar Overview 02:18 Meet Jason Hsieh: Founder of Toy Launch 05:28 The Three Principles of Toy Marketing 06:40 Phases of a...
2024-06-1053 minToy Business UnboxedAmazon Playbook: Winning Strategies for Toy Sellers Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs. ⭐️ Highlights: 00:00 Introduction and Webinar Overview 02:18 Meet Jason Hsieh: Founder of Toy Launch 05:28 The Three Principles of Toy Marketing 06:40 Phases of a...
2024-06-1053 min
Toy Business UnboxedThe Role of Toys in Child Development In this captivating episode of Toy Business Unboxed, we welcome Amanda, the founder of Good Play Guide and FUNdamentally Children. We discuss Amanda's unexpected journey from aspiring marine biologist to a toy industry expert, informed by her background in psychology and child development. We also delve into the significance of play in child development and Amanda's research-backed methodologies for evaluating toys. Amanda shares about the Good Play Guide's accreditation process, the challenges with getting toys to align with child development benchmarks, and the importance of authentic play environments for research. Amanda's role as the chair of the Association of...
2024-06-0426 minToy Business UnboxedThe Role of Toys in Child Development In this captivating episode of Toy Business Unboxed, we welcome Amanda, the founder of Good Play Guide and FUNdamentally Children. We discuss Amanda's unexpected journey from aspiring marine biologist to a toy industry expert, informed by her background in psychology and child development. We also delve into the significance of play in child development and Amanda's research-backed methodologies for evaluating toys. Amanda shares about the Good Play Guide's accreditation process, the challenges with getting toys to align with child development benchmarks, and the importance of authentic play environments for research. Amanda's role as the chair of the Association of...
2024-06-0426 min
Toy Business UnboxedBuilding Bonds Through Comfort Toys Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the importance of caregiver-child interaction through play. Further, Arturo shares insights on navigating digital marketing, the significance of community outreach, and the impact of receiving recognition from the toy industry. This episode emphasizes the entrepreneurial spirit...
2024-05-2730 minToy Business UnboxedBuilding Bonds Through Comfort Toys Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the importance of caregiver-child interaction through play. Further, Arturo shares insights on navigating digital marketing, the significance of community outreach, and the impact of receiving recognition from the toy industry. This episode emphasizes the entrepreneurial spirit...
2024-05-2730 min
Toy Business UnboxedSoldering Success: Engineering Education in Toy Business Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story behind her award-winning kits. From captivating the young learners with interactivity to fostering relationships with educators, Learn to Solder Kits embodies the essence of innovation and education. Don't miss this insightful conversation filled...
2024-05-2024 minToy Business UnboxedSoldering Success: Engineering Education in Toy Business Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story behind her award-winning kits. From captivating the young learners with interactivity to fostering relationships with educators, Learn to Solder Kits embodies the essence of innovation and education. Don't miss this insightful conversation filled...
2024-05-2024 min
Toy Business UnboxedWisdom from a Seasoned Veteran: 31 Years of Expertise in the Toy Industry Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs stepping into the toy scene, and uncovering the secrets behind hiring and nurturing dream teams. Plus, buckle up for some insider scoop on effective marketing strategies tailored specifically for toy stores! And of course, we'll...
2024-05-1325 minToy Business UnboxedWisdom from a Seasoned Veteran: 31 Years of Expertise in the Toy Industry Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs stepping into the toy scene, and uncovering the secrets behind hiring and nurturing dream teams. Plus, buckle up for some insider scoop on effective marketing strategies tailored specifically for toy stores! And of course, we'll...
2024-05-1325 min
Toy Business UnboxedUnboxing Success in Toy Licensing and Innovation In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to the table. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:34 Special Guest Steve: Innovations in Toy Design 01:11 The Origin Story of CreateOn and Its Innov...
2024-05-0637 minToy Business UnboxedUnboxing Success in Toy Licensing and Innovation In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to the table. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:34 Special Guest Steve: Innovations in Toy Design 01:11 The Origin Story of CreateOn and Its Innov...
2024-05-0637 min
Toy Business UnboxedSTEM and STEAM Toys: The Art of Toy Making Join us on our latest podcast episode for a journey of inspiration and creativity with Reisa Schwartzman, founder of Griddly Kids, as she shares her insights on merging education with engaging play experiences! Discussing her journey from dance to real estate to toy manufacturing. Reisa also talks about the inspiration behind her brand, Griddly Kids, how the company differentiates itself in the toy market, the importance of experiential learning, challenges in the toy industry, and the ultimate goal of bringing joy and quality time to families. ⭐️ Highlights: 00:00 Welcome to Toy Business Unbo...
2024-04-2922 minToy Business UnboxedSTEM and STEAM Toys: The Art of Toy Making Join us on our latest podcast episode for a journey of inspiration and creativity with Reisa Schwartzman, founder of Griddly Kids, as she shares her insights on merging education with engaging play experiences! Discussing her journey from dance to real estate to toy manufacturing. Reisa also talks about the inspiration behind her brand, Griddly Kids, how the company differentiates itself in the toy market, the importance of experiential learning, challenges in the toy industry, and the ultimate goal of bringing joy and quality time to families. ⭐️ Highlights: 00:00 Welcome to Toy Business Unbo...
2024-04-2922 minToy Business UnboxedGiveaways: The Secret Weapon of Toy Marketing Listen now to learn how to elevate your brand, increase your market presence, and create unforgettable customer experiences through the art of giveaways. Join us as Jason Hsieh, founder of Toy Launch and an innovator in the toy industry, shares his unique journey from recognizing a need in the market to creating sensational toy giveaways that capture hearts and boost sales. Jason takes us behind the scenes of designing impactful giveaway campaigns, leveraging social media for maximum engagement, and using giveaways as a powerful tool for brand awareness and customer loyalty. It covers setting up campaigns, legal c...
2024-04-241h 01Toy Business UnboxedGiveaways: The Secret Weapon of Toy Marketing Listen now to learn how to elevate your brand, increase your market presence, and create unforgettable customer experiences through the art of giveaways. Join us as Jason Hsieh, founder of Toy Launch and an innovator in the toy industry, shares his unique journey from recognizing a need in the market to creating sensational toy giveaways that capture hearts and boost sales. Jason takes us behind the scenes of designing impactful giveaway campaigns, leveraging social media for maximum engagement, and using giveaways as a powerful tool for brand awareness and customer loyalty. It covers setting up campaigns, legal c...
2024-04-241h 01
Toy Business UnboxedBend, Snap, Create: Exploring the World of Art Rods Join us in today’s episode of Toy Business Unboxed, as we sit down with the brilliant Max Schafer, creator of the innovative educational toy, Art Rod. Get ready to embark on a colorful journey into the realm of creativity, learning, and playful imagination. In this episode, Max Schafer shares the captivating story behind Art Rod, a one-of-a-kind toy that bends, snaps, and inspires endless possibilities. From its origins to its impact on education and child development, we delve deep into the magic of Art Rod and discover how this simple yet versatile toy is revolutionizing the way we pl...
2024-04-2224 minToy Business UnboxedBend, Snap, Create: Exploring the World of Art Rods Join us in today’s episode of Toy Business Unboxed, as we sit down with the brilliant Max Schafer, creator of the innovative educational toy, Art Rod. Get ready to embark on a colorful journey into the realm of creativity, learning, and playful imagination. In this episode, Max Schafer shares the captivating story behind Art Rod, a one-of-a-kind toy that bends, snaps, and inspires endless possibilities. From its origins to its impact on education and child development, we delve deep into the magic of Art Rod and discover how this simple yet versatile toy is revolutionizing the way we pl...
2024-04-2224 min
Toy Business UnboxedThe Art of Toys: Toy Magic Unwrapped Join us on this episode of Toy Business Unboxed Podcast as we sit down with Saber, co-founder of Bright Stripes, to delve into their transformative journey in the toy industry. Focusing on the art of crafting toys that empower children through creative play and the essentials of sustainability in toy design. We explore the origins and inspirations behind Bright Stripes, the challenges and rewards of incorporating sustainability into their toys, and the broader impact of the digital age on children's engagement with physical play. Saber shares insights into the partnership dynamics with her co-founder Eric, their dedication to producing...
2024-04-1425 minToy Business UnboxedThe Art of Toys: Toy Magic Unwrapped Join us on this episode of Toy Business Unboxed Podcast as we sit down with Saber, co-founder of Bright Stripes, to delve into their transformative journey in the toy industry. Focusing on the art of crafting toys that empower children through creative play and the essentials of sustainability in toy design. We explore the origins and inspirations behind Bright Stripes, the challenges and rewards of incorporating sustainability into their toys, and the broader impact of the digital age on children's engagement with physical play. Saber shares insights into the partnership dynamics with her co-founder Eric, their dedication to producing...
2024-04-1425 min
Toy Business UnboxedCrafted Creations: Inside the Toy IndustryJoin us as we delve into the inspiring story of Wise Elk, a brand that marries traditional craftsmanship with modern sensibilities to create eco-friendly and enchanting toys. In this episode of Toy Business Unboxed, we sit down with Kostya Rolin, the visionary behind Wise Elk, a brand that has been making waves in the toy industry with its eco-friendly toys and unique craftsmanship. Kostya discusses the inspiration behind starting Wise Elk, the commitment to eco-friendliness, the attraction of adult audiences, the challenges and trends in the toy industry, and the unique products offered by Wise Elk, emphasizing the brand's u...
2024-04-0721 minToy Business UnboxedCrafted Creations: Inside the Toy IndustryJoin us as we delve into the inspiring story of Wise Elk, a brand that marries traditional craftsmanship with modern sensibilities to create eco-friendly and enchanting toys. In this episode of Toy Business Unboxed, we sit down with Kostya Rolin, the visionary behind Wise Elk, a brand that has been making waves in the toy industry with its eco-friendly toys and unique craftsmanship. Kostya discusses the inspiration behind starting Wise Elk, the commitment to eco-friendliness, the attraction of adult audiences, the challenges and trends in the toy industry, and the unique products offered by Wise Elk, emphasizing the brand's u...
2024-04-0721 min
Toy Business UnboxedNavigating Creativity and Business in Toy Design with Erin SparlerDive into a world where creativity meets commerce, and play transforms learning! In this episode of Toy Business Unboxed, we unwrap the story of Erin Sparler, a visionary transforming the toy industry one educational plaything at a time. From a compelling transition from academia to entrepreneurship to the birth and bloom of EyeConnect Craft – this discussion is packed with thought-provoking insights, challenges surmounted, and invaluable advice for toy entrepreneurs. Discover the power of educational toys and the art of business in toy design with insights gleaned from the trenches of creative and commercial success....
2024-03-3142 minToy Business UnboxedNavigating Creativity and Business in Toy Design with Erin SparlerDive into a world where creativity meets commerce, and play transforms learning! In this episode of Toy Business Unboxed, we unwrap the story of Erin Sparler, a visionary transforming the toy industry one educational plaything at a time. From a compelling transition from academia to entrepreneurship to the birth and bloom of EyeConnect Craft – this discussion is packed with thought-provoking insights, challenges surmounted, and invaluable advice for toy entrepreneurs. Discover the power of educational toys and the art of business in toy design with insights gleaned from the trenches of creative and commercial success....
2024-03-3142 min
Toy Business UnboxedTech Toys for Tomorrow: Empower Special Needs Education In this episode of Toy Business Unboxed, meet Parker Lynch, the visionary leader behind Hedgehog, whose journey from educator to entrepreneur has sparked a revolution in educational technology. With a profound personal connection to special education, Parker's mission is driven by a commitment to enhancing learning experiences for children with unique learning needs. Lynch shares his journey, emphasizing the importance of accommodating diverse learning needs and discussing the success of Hedgehog's products, including the world's first fidget computer mouse. He also highlights the impact of Hedgehog products in various settings, from schools to workplaces, and the company's...
2024-03-2431 minToy Business UnboxedTech Toys for Tomorrow: Empower Special Needs Education In this episode of Toy Business Unboxed, meet Parker Lynch, the visionary leader behind Hedgehog, whose journey from educator to entrepreneur has sparked a revolution in educational technology. With a profound personal connection to special education, Parker's mission is driven by a commitment to enhancing learning experiences for children with unique learning needs. Lynch shares his journey, emphasizing the importance of accommodating diverse learning needs and discussing the success of Hedgehog's products, including the world's first fidget computer mouse. He also highlights the impact of Hedgehog products in various settings, from schools to workplaces, and the company's...
2024-03-2431 min
Toy Business UnboxedInside the Toy Box: Exploring Matt Nuccio's 35-Year Legacy in Toy Design In this episode, we're thrilled to welcome Matt Nuccio, the visionary president of Design Edge, a powerhouse in the world of toy and game design. With over 35 years of experience and a knack for turning dreams into reality. Matt shares insights into his journey, pivotal moments, and the evolving landscape of toy design and manufacturing. He also shares about his involvement with various associations, including his work with the United Inventors Association and the International Federation of Inventors Associations. Matt's groundbreaking experience offers valuable lessons for toy creators and entrepreneurs alike.
2024-03-2022 minToy Business UnboxedInside the Toy Box: Exploring Matt Nuccio's 35-Year Legacy in Toy Design In this episode, we're thrilled to welcome Matt Nuccio, the visionary president of Design Edge, a powerhouse in the world of toy and game design. With over 35 years of experience and a knack for turning dreams into reality. Matt shares insights into his journey, pivotal moments, and the evolving landscape of toy design and manufacturing. He also shares about his involvement with various associations, including his work with the United Inventors Association and the International Federation of Inventors Associations. Matt's groundbreaking experience offers valuable lessons for toy creators and entrepreneurs alike.
2024-03-2022 min
Toy Business UnboxedEvolution of the Gaming Industry: Insights from Alex Yeager Join us in our latest podcast episode of Toys Business Unboxed. This episode features an exclusive conversation with Alex Yeager, a seasoned veteran with over 20 years of experience and the CEO of Amigo Games. Alex delves into the key factors to consider when developing new games, emphasizing the importance of leveraging available resources and aligning design choices with the audience's preferences. His wealth of experience and insights offers a glimpse into the dynamic world of the gaming industry.
Highlights:
00:00 Introduction and Guest Background
00:41 Journey into the G...
2024-03-1123 minToy Business UnboxedEvolution of the Gaming Industry: Insights from Alex Yeager Join us in our latest podcast episode of Toys Business Unboxed. This episode features an exclusive conversation with Alex Yeager, a seasoned veteran with over 20 years of experience and the CEO of Amigo Games. Alex delves into the key factors to consider when developing new games, emphasizing the importance of leveraging available resources and aligning design choices with the audience's preferences. His wealth of experience and insights offers a glimpse into the dynamic world of the gaming industry.
Highlights:
00:00 Introduction and Guest Background
00:41 Journey into the G...
2024-03-1123 min
Toy Business UnboxedLessons from a Veteran: Exploring 30 Years in the Toy Industry In this episode of Toys Business Unboxed, we sit down with JP, a toy industry veteran with over 30 years of experience, starting from his days at Lego up to his current entrepreneurial venture. JP shares his journey through various roles at major companies like Hasbro and LeapFrog, detailing the evolution of retail strategies, the importance of product placement and forecasting, and key trends that have shaped the toy industry over the years. He also offers valuable advice for entrepreneurs looking to break into the toy market and predicts the future direction of educational and STEM toys. His insights provide a...
2024-03-0638 minToy Business UnboxedLessons from a Veteran: Exploring 30 Years in the Toy Industry In this episode of Toys Business Unboxed, we sit down with JP, a toy industry veteran with over 30 years of experience, starting from his days at Lego up to his current entrepreneurial venture. JP shares his journey through various roles at major companies like Hasbro and LeapFrog, detailing the evolution of retail strategies, the importance of product placement and forecasting, and key trends that have shaped the toy industry over the years. He also offers valuable advice for entrepreneurs looking to break into the toy market and predicts the future direction of educational and STEM toys. His insights provide a...
2024-03-0638 minToy Business Unboxed#1: Unboxing the Toy Business with Jason Hsieh In this immersive episode of Toy Business Unboxed, toy entrepreneur Jason Hsieh offers unique insights into his transformative journey in the booming toy industry. He reveals secrets behind successful toy brand LakiKid, draws upon his financial acumen to dissect the business dynamics, and provides valuable tips to industry newcomers. Prepare to dive deep into the captivating world of toy design, digital marketing, and trending eco-friendly practices.⭐ Highlights: 00:00 Introduction to Toy Business Unboxed 00:20 A Unique Episode: Jason Hsieh as the Guest 01:16 The Magic of Toy Launch 02:22 The Story of LakiKid: A Passion Project 04:43 The Impact of LakiKid on Families and th...
2024-03-0423 minToy Business Unboxed#1: Unboxing the Toy Business with Jason Hsieh In this immersive episode of Toy Business Unboxed, toy entrepreneur Jason Hsieh offers unique insights into his transformative journey in the booming toy industry. He reveals secrets behind successful toy brand LakiKid, draws upon his financial acumen to dissect the business dynamics, and provides valuable tips to industry newcomers. Prepare to dive deep into the captivating world of toy design, digital marketing, and trending eco-friendly practices.⭐ Highlights: 00:00 Introduction to Toy Business Unboxed 00:20 A Unique Episode: Jason Hsieh as the Guest 01:16 The Magic of Toy Launch 02:22 The Story of LakiKid: A Passion Project 04:43 The Impact of LakiKid on Families and th...
2024-03-0423 min