Shows
The Fast Traack by TraackrSXSW 2025: How Pay Transparency Can Professionalize the Creator EconomyThis special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy."You'll hear from Christen Nino De Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani Ali (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag.The panelists share eye-opening insights on the current state of creator compensation, the lack of standards in pay, and the ripple effects of opaque...2025-04-1151 min
The Fast Traack by TraackrChantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not ViralityVirality lasts a second, friendships last a lifetime. Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal. During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures, and her long-time creator partners, Jazmine Robinson and Loren Lott, discuss the strategies brands and creators can use for crafting audience-driven content that truly resonates with your audience. During the conversation, Chantal, Jazmine and Loren also share:Actio...2025-02-1943 min
The Fast Traack by TraackrBella Clark and Thuy Le: To Be Authentic or To Send a Birkin?Do brands need to buy creators’ love? While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, discuss the importance of authentic connection when it comes to brand and creator relationships. Do brands need to buy creators's love? Do you think you could actually earn loyalty by sending a creator a free Birkin?While t...2025-01-2242 min
The Fast Traack by TraackrAva Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator PartnershipsWhy are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are beneficial to both brands and creators – diving into the authenticity it brings to brand content and the trust it builds with creators’ audiences. During the conversation, Ava and Michelle also share:Their journey to breaking into the creator economy (and ho...2024-10-2140 min
The Fast Traack by TraackrIris Coker and Betina Goldstein: Not All Creators Are CreativeNot all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. During the conversation, Iris and Betina also shareTheir journey of breaking into the creator economyThe biggest myths for both marketers and cr...2024-08-1347 min
The Association Insights PodcastUnlocking AI's Potential in PR: Navigating Crises and Engaging InfluencersWelcome back to another episode of The A100 Podcast! In this week’s episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement.
These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/
Key Highlights:
...2024-07-1014 min
The Fast Traack by TraackrSXSW 2024: Is Socially Responsible Influencer Marketing Possible?This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” During the conversation, you’ll learn How brands can effectively and authentically bring brand purpose into their marketing strategyHow to work with crea...2024-05-0458 min
WRK & WINMaximizing Performance With Innovation: Evy Lyons’ Palm Cooling RevolutionEvyenia “Evy” Lyons is the CEO and Co-founder of Apex Cool Labs, a company dedicated to enhancing human performance through innovative palm cooling technology. With a career spanning over two decades in marketing and brand building, Evy brings a wealth of experience to her role at Apex Cool Labs. Her journey includes a significant tenure as the Chief Marketing Officer for Traackr, a leading B2B marketing platform, where she honed her skills in demand generation for tech companies. Transitioning from a successful marketing career to entrepreneurship, Evy was driven by her lifelong passion for fitness to co-found Apex Cool...2024-04-1043 min
Influence WeeklyInfluenceWeekly #22 - NFL's Glam Play, Coca-Cola's TikTok Splash, and the Influencer Trends Shaping 2024 In today's episode, we're diving into the latest influencer marketing trends from Traackr, the NFL's fashion-forward strategies and Coca-Cola's innovative product launches on TikTok.2024-02-1306 min
The Fast Traack by TraackrBalancing empathy and analytics in influencer marketing with Roberta Cammisa, UGGEmpathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear ho...2024-01-2342 min
Physical Preparation PodcastEvy Lyons and Ariel Paul on the Science and Practice of Palm Cooling for Faster Recovery
Are you looking to take your performance to the next level?
Do you want to really tighten the screws and see how much stronger or fitter you can make your body?
If so, you need to look into the science of palm cooling.
And if you’ve never heard of this concept before, don’t worry – I’ve got you covered!
Because today’s guests are not only obsessed with improving performance, but they are absolutely changing the game with this novel recovery modality.
Evy Lyons is the cofoun...2023-12-081h 11Physical Preparation Podcast Archives - Robertson Training SystemsEvy Lyons and Ariel Paul on the Science and Practice of Palm Cooling for Faster Recovery
Are you looking to take your performance to the next level?
Do you want to really tighten the screws and see how much stronger or fitter you can make your body?
If so, you need to look into the science of palm cooling.
And if you’ve never heard of this concept before, don’t worry – I’ve got you covered!
Because today’s guests are not only obsessed with improving performance, but they are absolutely changing the game with this novel recovery modality.
Evy Lyons is the cofoun...2023-12-081h 11Physical Preparation PodcastEvy Lyons and Ariel Paul on the Science and Practice of Palm Cooling for Faster Recovery
Are you looking to take your performance to the next level?
Do you want to really tighten the screws and see how much stronger or fitter you can make your body?
If so, you need to look into the science of palm cooling.
And if you’ve never heard of this concept before, don’t worry – I’ve got you covered!
Because today’s guests are not only obsessed with improving performance, but they are absolutely changing the game with this novel recovery modality.
Evy Lyons is the cofoun...2023-12-081h 11
The Fast Traack by TraackrBuilding an influencer program from ground zero with Elena Suarez, Pierre Fabre USACurious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helpe...2023-08-0351 min
CIAO BELADesinfluênciaNo Brasil, o número de influenciadores já supera o de dentistas, arquitetos e engenheiros civis. Mas será que eles, de fato, ainda influenciam? Neste episódio, discutimos o futuro da influência no mercado de beleza, que destina bastante dinheiro em parcerias com criadores digitais.
REFERÊNCIAS CITADAS NO EPISÓDIO
YOUPIX / Inflr / Quem Disse, Berenice? / Traackr / Vintner's Daughter / Aja Barber / KraveBeauty / Glossy / Lu da Magalu / Lil Miquela / Janaina Kizema /
2023-07-2723 min
Women in Influencer MarketingHow to Excel at Spend EfficiencyToday we’re speaking with Halie Soprano of Traackr.
Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media efforts and working on media partnerships before finally jumping into the beauty industry where she helped skincare brand Beekman 1802 build their social strategy and influencer programs from the gr...2023-07-181h 15
Marketing Happy HourCreating Your Own Dream Career Path | Social Media Consultant Rachel KartenThis week, Cassie and Erica catch up with Social Media Consultant Rachel Karten, known for her Link in Bio newsletter, to chat through all things social media and what it means to create your own dream career path through consulting work.
Here's a peek at what we cover in this episode:
[00:03:13] - Rachel shares a look at her 10 years of experience in social media, from Plated to Bon Appetit, and her transition to consulting for brands like CAVA and west elm. We go over how she initially found clients, her "getting started" tips for someone w...2023-06-2927 minMarketing Happy HourPaid Search + Paid Social 101: Test and Learn | Andrew Harder of CiscoThis week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results.
This episode is sponsored by Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20
Here's a peek at what we cover in this episode:
[00:03:17] - Andrew shares his background and experience in B2B (business to business) and SaaS (Software-as-a-Service) marketing, learning how to navigate ad platforms and manage large budge...2023-06-0848 min
Turmeric and Tequila™161. Influencers Done Right, Right Now!“People Do Not Buy Goods And Services. They Buy Relations, Stories, And Magic.” — Seth Godin I am OH SO EXCITED to launch this solo podcast as the first KO Alliance, LLC course is now OUT: Influencers Done Right, Right Now! I am deeply passionate about accessibility and have been working on this course for over a year now, but it has really been in the making for over 20+ years. I am excited to make all my influencer intel available to you and your company, cause, mission, or brand- of any size...2022-11-3043 minTurmeric and Tequila™161. Influencers Done Right, Right Now!“People Do Not Buy Goods And Services. They Buy Relations, Stories, And Magic.” — Seth Godin I am OH SO EXCITED to launch this solo podcast as the first KO Alliance, LLC course is now OUT: Influencers Done Right, Right Now! I am deeply passionate about accessibility and have been working on this course for over a year now, but it has really been in the making for over 20+ years. I am excited to make all my influencer intel available to you and your company, cause, mission, or brand- of any size...2022-11-3043 min
BusinessTelling Talks10 - Talk with Giuseppe Caltabiano - Global Marketing Director at Rock ContentWelcome to a new BusinessTelling Talk. In this episode, Antonio Lorenzon, BusinessTelling founder talk with Giuseppe Caltabiano, a global marketer with 20+ years' experience in B2B & B2C marketing operations. As a renowned speaker, he was voted as one of the most influential B2B marketers in Onalytica and Traackr and he has been elected "Man of the Month" by WinTrade Global. Today he works as Senior Director of Marketing in Rock Content in London, he is also an advisory board member in several organisations in Europe and a master trainer in General Assembly in London and 24Ore Business School...2022-11-2531 min
Marketing Happy HourPerformance Marketing 101 | Alex Lewis of LaterThis week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out their full funnel marketing strategy designed to drive user acquisition and growth, and shares some absolutely mic-drop-worthy career advice.
Here's a peek at what we cover in this episode:
[00:04:04] - How Ale...2022-11-1746 min
Marketing Happy HourHow to Build Brand Loyalty | Kara Salazar of Southwest AirlinesWelcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6! This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines. We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and catch up on everything that has happened since! In her conversation with us, Kara shares actionable tips around building brand loyalty through authentic customer touch points and interactions across social media.
...2022-10-0637 min
Bannouze : Le podcast du marketing digital !#70: Réseaux sociaux > Comprendre le marketing d'influenceDans cet épisode de bannouze nous allons parler de marketing d'influence
avec notre invité Nicolas Chabot Chief Customer, Strategy and Partnership Officer de Traackr
Un grand merci à Victoire et Stanislas de l'Alliance Digitale (IAB France) pour avoir permis d'organiser cette rencontre.
Le site de l'invité : https://www.traackr.com/
Lien de l'Alliance Digitale : https://www.iabfrance.com/
NOS ÉPISODES NE SONT PAS SPONSORISÉS !
BANNOUZE EST UN PODCAST SINCÈRE QUI NE REPOSE QUE SUR L’INTÉRÊT QUE L’ON...2022-08-2919 min
Marketing Happy HourSeason Finale | Reflecting on 1 Year of MHH + Looking Ahead to Season 5We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions
Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months.
Thank you to all of the amazing guests this season:
👉 Ethical Copywriting with Email Strategist Karsen Murr...2022-05-2623 min
Marketing Happy HourYour Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of TraackrIn this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802!
Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including:
How to...2022-04-2853 min
Renegade Marketers UniteTraackr CMO on Interactive, Data-Driven ContentAs the world of influencer marketing has evolved, so has Traackr, an influencer marketing platform that’s been around since before Instagram and TikTok. In the early days, the brand was all about answering: What is influencer marketing and why should you care? Now, they’re hyper-focused on enabling word-of-mouth marketing at scale for their customers. How? Via interactive, data-driven content. In this episode, Traackr CMO Evy Lyons shares how the marketing team transformed their State of Influence report into an interactive app, creating an experience that prospects and customers couldn’t ignore. She describes the de...2022-04-0139 min
Hospitality Digital Marketing PodcastEpisode 336 - Hospitality Marketing PodcastInfluencers, but with the tools to make it work
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #336 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tools for review this week are;
1. https://socialblade.com/ -- Research tool to discover more info about...2022-01-1400 min
Hospitality MarketingHospitality Marketing Show 336Influencers, but with the tools to make it work
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #336 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tools for review this week are;2022-01-1439 min
Marketing Happy HourInfluencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions: What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most value for brands? Following an influencer campaign, what KPIs do yo...2022-01-1442 min
Marketing Happy HourManaging Social at a Startup? Listen to This! | Danielle Vito of AvantStayThis week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand.
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Other episodes you'll enjoy if you enjoyed Danielle's episode:
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine...2021-10-2941 min
The Fast Traack by TraackrBreaking away from the funnel with Tiffani Carter, Thrive CausemeticsIn this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following,The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what that means moving forward.The correlation between eCommerce and influencer marketing (hint: has to do with creators!)How to scale with...2021-10-2635 min
The Fast Traack by TraackrThe power of the creator with Chira Schaad, L’OréalIn this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). During the conversation, Chira shares:How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brands can help creators by being authentic The futu...2021-10-2528 min
The Fast Traack by TraackrBeing brave on TikTok with Amy & Dustin, TikTok, Part 2This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. During the conversation, Dustin and Amy shareSpecific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by emailing us at ft@traackr.com.Keep up to...2021-10-2520 min
The Fast Traack by TraackrManaging a diverse set of commerce channels with Tomei Thomas, Beekman 1802In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand. During the conversation, Tomei sharesHow word-of-mouth marketing is at the core of the business The value of using core values in every aspect of the business How to effectively use TikTok to drive business goalsTh...2021-10-2536 min
The Fast Traack by TraackrBeing brave on TikTok with Amy & Dustin, TikTok, Part 1This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok. During the conversation, Dustin and Amy shareHow TikTok makes creators feel safe How creators and brands need to be brave on the platformHow to approach creators with your brand’s story and valuesTell us what you thought of this episode by emailing us at ft@traackr.com. 2021-10-2524 min
The Fast Traack by TraackrNew Season! Influencers as Storefronts: The Future of SellingInfluencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking? In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commerce, provide guidance on e...2021-10-2501 min
Marketing Happy HourReels 101: What Works? | Karly & Kyrsten of Millennial Social Media MarketingAre you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of pursuing the journey of business ownership and how they developed a wildly successful social media agency in a little over a year. They also dive into creating viral-worthy Reels and how they've seen video success on Instagram. Grab a drink and listen in.
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Other episodes you'll enjoy if you enjoyed Karly & Kyrsten's episode:
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Y...2021-10-1536 min
The Hectic PodcastThe dictator with Evy Lyons (CMO of Traackr)Evy Lyons is a builder of brands, teams, and muscles. She has explored her personal brand over the past year, learning how to define what she cares about and stands for. As my guest this week, she shares what she’s discovered, her thoughts on autonomous creativity, and why she has recently focused on strength training.You’ll also get a peek at Evy’s new brand and how it is pushing her out of her comfort zone in the best way.In this episode, you’ll hear:Evy’s new tagline, along with what it me...2021-08-0937 min
Le digital pour tous#BestOf Social Scoring et Score d'influenceConnaissez-vous votre score social ? Le Scoring Social, le score d’influence, le social crédit... on en parle tous ensemble avec notre invité spécial, Nicolas Chabot, Chief Client Officier Worldwide de TraackR, le leader des plateformes de gestion des relations influenceurs http://www.traackr.com/
Liens des articles cités lors de la diffusion :
- selon définitions marketing https://www.definitions-marketing.com/definition/score-d-influence/
- "Black Mirror" sur Netflix http://www.netflix.com/title/70264888
- Le social scoring est-il l'avenir de l'évaluation en formation ? https://www.focusrh.com/tribunes/le-social-scoring-est-il-l-avenir-de-l-evaluation-en-formation-par-stephane-diebold-31455.html
- Qu...2021-07-0825 min
Le digital pour tous#BestOf Social Scoring et Score d'influenceConnaissez-vous votre score social ? Le Scoring Social, le score d’influence, le social crédit... on en parle tous ensemble avec notre invité spécial, Nicolas Chabot, Chief Client Officier Worldwide de TraackR, le leader des plateformes de gestion des relations influenceurs http://www.traackr.com/
Liens des articles cités lors de la diffusion :
- selon définitions marketing https://www.definitions-marketing.com/definition/score-d-influence/
- "Black Mirror" sur Netflix http://www.netflix.com/title/70264888
- Le social scoring est-il l'avenir de l'évaluation en formation ? https://www.focusrh.com/tribunes/le-social-scoring-est-il-l-avenir-de-l-evaluation-en-formation-par-stephane-diebold-31455.html
- Qu...2021-07-0825 min
Inside B2B InfluencePierre-Loïc Assayag from Traackr on Influencer Marketing TechnologyInside B2B Influence Episode 7 - Lee Odden of TopRank Marketing interviews Pierre-Loic Assayag, the CEO and founder of Traackr. Discussion topics in this interview include: Influencer Marketing in 2008 and 2021 The business case for pandemic era B2B influencer marketing Crawl, walk, run options for influencer marketing software Influencer Marketing Success: Is it the software or Marketing technology? Skills needed to maximize influencer marketing platform ROI How influencer marketing software enables Always-On influencer engagement New updates to Traackr The future of influencer marketing tech and martech integration How B2B brands can justify dedicated internal influencer...2021-04-0737 minThe Fast Traack by TraackrHow Being Yourself Makes You a Better Leader with Minter DialIn this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership and is regularly cited as a major influencer, including being a 2020 global top 20 influential figure in marketing. He is the author of four books, including You Lead, which is what brings us together today. You Lead explores how leadership needs to evolve to create sustainably successful businesses. Minter unravels what it will take for leaders to thrive today’s complex...2021-01-0732 min
Marketing TrendsInfluencing the Masses with Traackr’s CEO Pierre-Loic AssayagOne of the biggest misconceptions of influencer marketing that using an influencer is just like buying an ad. Pierre-Loic Assayag, is the founder and CEO of Traackr, and he knows there is much more to it than that. “When social commerce is front and center for so many, where a lot of decisions around purchase are taking place online, the notion of being able to not just create that initial spike of awareness, but being able to get people to influence their audience It gives you an ability to move down the funnel towards nano influencers.”As...2020-11-2048 minThe Fast Traack by TraackrPeugeot's Transformative JourneyIn this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been on a transformative journey. As part of that journey, Lonziano has led the brand through a major renovation of its marketing organization. Join us as...2020-11-1141 minThe Fast Traack by TraackrDigital Strategies That Work Today with Akash MehtaIn this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is finding success thanks to a strategic digital vision. Akash brings a wealth of experience to his new brand after having built global earned media strategies for leading beauty organizations including Dior and Estée Lauder Companies. We talk about how established brands are (or should be) rapidly undoing their old ways. We also explore how di...2020-10-1940 minThe Fast Traack by TraackrHow can you bounce back from COVID-19 with the help of influencers?In our latest episode of The Fast Traack we talk to Santiago Garcia Solimei, Global Director of Social Media, Meliá Hotels International about Meliá Hotels re-opening influencer initiative. He answers the question "How can you bounce back from COVID-19 with the help of influencers?"Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.2020-10-0543 minThe Fast Traack by TraackrA Conversation on Purpose with DoveIn this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose. Specifically, we discussed the question, “What does it take to truly enable brand purpose and what role influencers can play in bringing a brand’s purpose to life?”Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us...2020-09-2833 min
CMO InsightsKirk Crenshaw, CMO of TraackrThis week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.Kirk talks about:
The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
Becoming a partner to the customer and driving that thinking in sales and MarTech as well
Why quality (not quantity) changes everything about your raw leads and SQLs
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more abo...2020-09-2316 min
Winfluence - The Influence Marketing PodcastIdentifying Influencers by Relevance Not ReachPierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence strategies in different markets. In this episode of Winfluence - The Influence Marketing Podcast, we talked about the global variations on influence marketing, the advertising versus public relations philosophical debate and much more in an interesting discussion. 2020-09-2340 minThe Fast Traack by TraackrWhat does an influencer agent do?We're kicking off the second season of The Fast Traack by Traackr by hearing from Lauren Seegers, an agent to reality stars and traditional influencers. We're asking the questions:What does an influencer agent do?Why would an influencer choose not to work with an agent? What is the main benefit of working with an agent? And so much more! You won't want to miss this one.Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a que...2020-09-0346 min
Streamlined Solopreneur: Business Systems That Free Up Family TimeCreating an Army of Advocates with Tessa KrieselLet me tell you about my friend Tessa. She is very passionate about her work. And what's her work? Well she finds people who are passionate about products! In this episode Tessa will give us tips and tricks for building an advocacy program - where you can connect with people who LOVE you product. And further…you know what? I'll just let Tessa tell you about it! Show NotesTessa Kriesel | LinkedInDevocateWWDCPantheon's Heroes ProgramCaboPressSuperfans by Pat FlynnNet Promoter ScoreTraackrMentionAwarioChris Lema | 1st Episode | 2nd EpisodeHoverTwitter API Team5 Years with the iPhoneJoin the Build Something Weekly NewsletterSpon...2020-09-0157 minThe Fast Traack by TraackrHow Can Brands Contribute to the Social Justice Movements of Today?In the latest episode of The Fast Traack, we spoke with Jennifer Johnson and Erin Williams-- the incredible social team for TPH by Taraji. We talked all things BLM, being an ally and how brands can implement social justice into their brand's DNA. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.2020-07-0850 minThe Fast Traack by TraackrDo brands and influencers really understand each other?In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!We posed the question "do brands and influencers really understand each other?"What can each party do to better understand the other? What could concretely result from a better understanding of each other? Listen up and let us know your thoughts! Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email...2020-06-3039 minThe Fast Traack by TraackrHow do you Virtually Launch a New Product with Influencers?In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific. Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to release one of their most anticipated products of the year; a glowy makeup serum with packaging that looks like it was made for Insta. Typically, a party would be in order. Most likely in a beautiful NYC space, fit with incredible flower displays and a guest list of top influencers. The only problem? Parties, at...2020-06-2228 minThe Fast Traack by TraackrWhy should marketers be paying attention to the FTC endorsement guidelines?As we highlighted in a former blog post, the FTC released a brochure aimed at providing greater clarity to the Endorsement Guides (“guidelines”) for brands and social media influencers in December of last year. The guidelines, originally enacted in 1980, were last amended in 2009 as part of an agency-wide review of FTC practices. On February 12, 2020, the FTC announced they would be seeking public comment on whether to update the existing guidelines. This effort was characterized by FTC Commissioner Rohit Chopra as a “self critical” analysis of the agency’s current enforcement approach. We talked to attorney Jamie Rubin about what t...2020-06-1146 minThe Fast Traack by TraackrWhat is the value of an ambassador program?Every brand needs advocates in order to survive. That’s why, for many companies, having an ambassador program is crucial for success. My co-host Evy and I had the opportunity to talk to Bailey DuMont on the latest episode of The Fast Traack. Bailey is the Director of Brand Marketing for Ancient Nutrition; leading the charge on all things social media and influencer marketing. She’s also built one of the best ambassador programs we know of. Listen to her advice on how to create one of your own.Keep up to date on what’s happen...2020-05-2838 minThe Fast Traack by TraackrWhat is the place of luxury brands in times of crisis?In this episode of The Fast Traack, we talk to influencer marketing expert Rachel Clay on her experience working with luxury brands. We ask the overarching question "what is the place of luxury brands in times of crisis?"Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.2020-05-1333 minThe Fast Traack by TraackrHow is the business model for influencers changing right now?In this episode of The Fast Traack podcast, we posed the question: How is The Business Model Changing For Influencer Right Now? Answered by micro-influencer Tomi Obebe.How has quarantine changed her initial content plan for this quarter? Have any partnerships been cancelled as a result of the change in the world?Have any new/unexpected partnerships arisen as a result of COVID-19?How has the nature of her engagement with her audience changed as a result of quarantine?Keep up to date on what’s happening in the influencer marketing industry by following Traackr on soc...2020-04-2825 minThe Fast Traack by TraackrWhat can you do now to come back from COVID-19 stronger than ever?In this episode of The Fast Traack, we speak with Lauren Thermos, Director of Global Integrated Media & Marketing Strategy. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.2020-04-2034 minThe Fast Traack by TraackrWhat does the data tell us about influencer marketing in quarantine?Welcome back to The Fast Traack! In Episode 3, we speak to Holly Jackson, Director of Global Services at Traackr and our resident data-nerd. This episode is hosted by Mackenzie Newcomb, the Influencer Marketing and Social Media Manager at Traackr, micro influencer and book club president. In this episode of The Fast Traack podcast, we posed the question: What does Traackr data tell us about influencer marketing during quarantine?? What are some early insights we’ve noticed about the state of i...2020-04-1031 minThe Fast Traack by TraackrHow Can Beauty Brands Transition From IRL to #StayHome?In this episode of The Fast Traack podcast, we posed the question: What advice do we have for beauty brands transitioning their influencer activations from IRL to #stayhome? Should you pause your influencer activations?What type of #stayhome content will my audience respond to?How does supply chain impact influencer relationships?What are some keywords you should avoid right now?In the midst of a lockdown, we’re seeing unprecedented natural creativity. Now is the time to allow your influencers even more freedom, while simultaneously triple-checking copy for potential insensitivities and tone deafness. Social media will always ada...2020-03-3026 min
The Fast Traack by TraackrReevaluating Your Marketing Strategy During a PandemicToday, we launched our podcast The Fast Traack; micro conversations all about elevating our influencer marketing skills. Our first guest is Katie Martell, an unapologetic marketing truth-teller who has been named a top voice on LinkedIn three times! She provides strategic communications guidance to high-growth brands, and has partnered with firms like Adobe, Microsoft, and Oracle. Not to mention, she’s currently working on a documentary exploring the intersection of marketing and social movements.This episode is co-hosted by Evy (Wilkins) Lyons, VP of Marketing for Traackr and myself, Mackenzie Newcomb, the Influencer Marketing and Social Media Ma...2020-03-2621 min
Le digital pour tousSocial Scoring et Score d’influenceConnaissez-vous votre score social ? Le Scoring Social, le score d’influence, le social crédit... on en parle tous ensemble avec notre invité spécial, Nicolas Chabot, Chief Client Officier Worldwide de TraackR, le leader des plateformes de gestion des relations influenceurs http://www.traackr.com/
Liens des articles cités lors de la diffusion :
- selon définitions marketing https://www.definitions-marketing.com/definition/score-d-influence/
- "Black Mirror" sur Netflix http://www.netflix.com/title/70264888
- Le social scoring est-il l'avenir de l'évaluation en formation ? https://www.focusrh.com/tribunes/le-social-scoring-est-il-l-avenir-de-l-evaluation-en-formation-par-stephane-diebold-31455.html
- Quel est votre score d’influence...2019-04-1525 min
Le digital pour tousSocial Scoring et Score d’influenceConnaissez-vous votre score social ? Le Scoring Social, le score d’influence, le social crédit... on en parle tous ensemble avec notre invité spécial, Nicolas Chabot, Chief Client Officier Worldwide de TraackR, le leader des plateformes de gestion des relations influenceurs http://www.traackr.com/
Liens des articles cités lors de la diffusion :
- selon définitions marketing https://www.definitions-marketing.com/definition/score-d-influence/
- "Black Mirror" sur Netflix http://www.netflix.com/title/70264888
- Le social scoring est-il l'avenir de l'évaluation en formation ? https://www.focusrh.com/tribunes/le-social-scoring-est-il-l-avenir-de-l-evaluation-en-formation-par-stephane-diebold-31455.html
- Quel e...2019-04-1525 min
The Buyer's JourneyKey Influencer Marketing Concepts At VidCon - July 17, 2018Today's Commexis Cast discusses three important influencer marketing concepts discussed at Vidcon: trust, authenticity, and creative control. For more, visit our blog: https://goo.gl/4MQgm1
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Sources:
Nicol Bitette on V by Viacom: https://v.viacom.com/vidcon-revealed-future-brand-creator-collaboration/
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Vidcon, a convention full of panels by creators and brands on how to make influencer marketing more successful, had upwards of 30,000 attendees; some fans eager to meet their favorite creators, some brands looking for marketing potential...2018-07-1708 min
The Unofficial Shopify PodcastFinding your True Fans & Brand AdvocatesIn this episode, you'll hear about some of the best ways find brand advocates because your affiliate program (or customer referral program) is only as good as its advocates!
Arlen Robinson is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. He should know, he's been doing it for 20 years.
Arlen also hosts the weekly Ecommerce Marketing Podcast in which he interviews marketing experts (such as yours truly) about successful ecommerce marketing strategies.
Together, we lay...2018-05-0152 min
Vlan!Vlan #36 Les 10 Impacts organisationnels du marketing d’influence avec Nicolas ChabotNicolas Chabot est le Vice Président Europe de Traackr, une plateforme d’IRM (Influencer relationship management) donc une plateforme qui permet de gérer les relations avec les influenceurs. Ils ont créé un white paper avec l’analyste américain Brian Solis pour expliquer les impacts organisationnels du marketing d’influence. Ils ont réalisé que le marketing d’influence prenait de plus en plus de poids dans les marques et que cela participait ou devait pleinement participer à la transformation « digitale » de ces dernières. Le fait de véritablement intégrer les influenceurs dans les stratégies de marques génèrent de nouv...2018-03-0624 min
Takeaways: insights de marketing#073 Um bom exemplo de curso online: TraackrA plataforma de marketing de influência Traackr mantém em seu site uma série de cursos online voltados para profissionais de marketing.2017-12-1502 min
The Marketing CompanionInfluencer Marketing Grows UpBack in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence. At the time, it was a revolutionary idea. My post, which projected some of the implications of such an application, seemed to rock the social media world. It was shared more than 2,000 times and attracted hundred of comments, many of them harshly critical of this c...2017-07-0633 min
FOMOFanz the Brian Fanzo showWhy Authenticity Matters Online and OfflineAuthenticity has become something that is harder to derive from this digital space as we build more distance and roadblocks between ourselves and the people we are actually trying to reach. The best compliment I get when I get off stage from speaking is, “You are the same person online as you are offline”. To me, that is the epitome of authenticity. It’s the idea that you are able to convey and be the person online that you are offline and you don’t separate the two. To find yourself, think for yourself. - Socrates2017-06-2736 min
FOMOFanz the Brian Fanzo show038: Why Authenticity Matters Online and OfflineAuthenticity has become something that is harder to derive from this digital space as we build more distance and roadblocks between ourselves and the people we are actually trying to reach. The best compliment I get when I get off stage from speaking is, “You are the same person online as you are offline”. To me, that is the epitome of authenticity. It’s the idea that you are able to convey and be the person online that you are offline and you don’t separate the two. To find yourself, think for yourself. - Socrates2017-06-2736 min
Crack the Customer Code229: Dan Gingiss, Social Customer CareAdam and Jeannie interview Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Design Engaging Experiences on Social Media. It's time to own social customer care Providing great customer service is important, no matter what channel is being used. But when it comes to engaging with customers on social, many companies are reluctant to invest where it counts. They fear opening up social channels will also open up the floodgates for serial complainers, trolls and negative word-of mouth. They fear their team isn’t large enough, interesting enough, or knowledgeable en...2017-05-2230 min
Kimberly Jesika TestimonialsDeirdre Breakenridge! The OTHER Olivia Pope talks Presidential Campaign!Deirdre Breakenridge chatted up with Kimberly Jesika on the Huffington Post about Damage Control and how she would handle the PR Catastrophe that (I personally feel) Donald Trump & Hillary Clinton has created. DEIRDRE keeps it classy and shares how it SHOULD go down, I love this gal!
– 25+ years of public relations and marketing experience counseling senior level executives at Fortune 500 Companies. – University professor, teaching on the graduate and undergraduate level at New York University (NYU), UMASS at Amherst, Rutgers University and Fairleigh Dickinson University (FDU), who brings an academic and a business perspective to events.
– PR and marketing influencer recognized by Cision...2016-10-1200 min
Digital India054 : SOCIAL INTELLIGENCE, WOMEN’S ROLE IN IBM & PODCASTING IN INDIA“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”
Social intelligence, Women’s role in IBM & Podcasting in India
Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.
At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.
Sandy Carter, General Manager, IBM Entrepreneurs and developer e...2016-06-1434 min
Leadership, Brand Strategy & Transformation - Minter DialogueDriving Engagement And Experience At Aston Martin with Simon Sproule, CMOMinter Dialogue Episode #192 — This interview is with Simon Sproule, CMO at the luxury car company, Aston Martin. It’s an iconic brand. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore the recent Formula 1 partnership with Red Bull. Simon also shares with us insights on how Aston Martin looks after and works to engage its affluent customers, as well as the legion of fans. This podcast was sponsored by Traackr, an exceptional influencer relationship management platform that I have had the pleasure to use with great effect.2016-04-2438 min
Leadership, Brand Strategy & Transformation - Minter DialogueDigital Marketing at a Luxury Brand - With De Grisogono's Violetta Gruosi, Social Media ManagerMinter Dialogue Episode #166 — This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to drive the business. Among luxury brands, they are showing a new route. And I am also happy to announce that I have signed up an inaugural sponsorship of this podcast with the good folks at Traackr.If you've got comments or...2015-10-0342 min
Leadership, Brand Strategy & Transformation - Minter DialoguePierre-Loic Assayag, founder and CEO of Traackr, for better influence marketingMinter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iT...2015-01-1029 min
Minter Dialogue sur la Marque et le Leadership (minterdial.fr)Nicolas Chabot, Traackr - outil pour Influence MarketingMinter Dialogue #83 Cet entretien est avec Nicolas Chabot, en charge de Traackr pour EMEA. Traackr, créé en 2008 par deux français installés aux Etats-Unis, est un outil pour aider à élaborer des stratégies d’influence en ligne. Visant des agences de communication et les marques qui souhaitent identifier et gérer leurs influenceurs, Traackr propose une solution intéressante. Avec Nicolas, nous discutons également de comment mieux gérer ses influenceurs et les particularités du marché français. Entretemps, vous pouvez trouver les show notes sur minterdial.fr ou bien me suivre sur mon tweeto francophone @mdia...2013-06-1631 min
On the Record...OnlineHOW TO: Find Online InfluencersOne of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.
In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services.
This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.
Photo by Chase Clark on Unsplash
2011-11-2800 minEric SchwartzmanHOW TO: Find Online InfluencersOne of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.
In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services.
This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.
Photo by Chase Clark on Unsplash2011-11-2800 min