Shows
Therapeutic Science and StrategyLaunch Excellence Alchemy: Who Cares WinsDuring the launch of a new medicine, there is so much focus on the intellectual strategy, that it's easy to sideline thoughts about "How are we going to collaborate as a team to make this happen?" But statistics show that strong teamwork can deliver up to 3x more shareholder value. Investing time in good cross-functional collaboration is not just a nice-to-have, it's a must-have for successful launch teams. In the first episode of our series on launch excellence, we explore the following: How strong internal collaboration delivers optimal launch outcomes Why...2023-04-0328 min