Shows
Basic Bananas RadioS15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones
What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. She shares how the biggest brands, like Nestlé, have mastered their identity, stayed true to their core values, and leveraged brand archetypes to build trust and loyalty.
In this episode, you’ll discover:
Why branding is more tha...2025-05-1227 min
An Agency StoryA Brand Born in an Ambulance - Trace Brand BuildingCompany: Trace Brand BuildingOwners: Tracey Felicidade JonesYear Started: 2022Employees: 1-10What do a cross-country road trip in an old ambulance and global brand strategy have in common? Tracey Felicidade Jones, founder of Trace Brand Building, shares her wild entrepreneurial journey from escaping danger in South Africa to building a purpose-driven agency in the U.S.Inside this episode:How Tracey built an international agency rooted in clarity, creativity, and courageWhy visual equity is a must-have for...2025-03-3138 min