Shows
Saturday Morning At The SalonOld School, Still Strong: Traditional Marketing Tactics That Still Work for SalonsIn a world of Reels, hashtags, and TikToks, is there still room for old school marketing in your salon strategy?
Absolutely.
In this episode of Saturday Morning at the Salon, we're breaking down the traditional marketing methods that still move the needle — think referral programs, direct mail, community partnerships, and good ol' word-of-mouth.
You’ll learn:
✔ Why traditional marketing builds deeper trust
✔ How to modernize old-school tactics for today’s client
✔ Practical ideas you can implement this week to fill your books
Whether you're a salon owner or stylist growing your clientele, this episode will inspire you to combine the best of both...2025-08-0916 minSaturday Morning At The SalonEffective Marketing Strategies for SalonsIn this conversation, Tracey McPheron and Bryan Perry discuss the current state of their salon business, focusing on marketing strategies, managing client reviews, and pricing models. They emphasize the importance of community engagement and effective advertising while addressing challenges such as false reviews and the need for proper pricing strategies. The discussion also touches on the significance of retail products in enhancing overall sales and the necessity of having a user-friendly booking system for clients.Chapters00:00 Introduction and Current Events08:37 Marketing Strategies and Challenges18:19 Pricing...2025-05-0316 minSaturday Morning At The SalonCombating Burnout in the Beauty IndustrySummaryIn this episode, Tracey McPheron and Bryan Perry discuss the changes happening at Trademarks Salon as spring approaches, including adjustments to availability to combat burnout. They emphasize the importance of maintaining a healthy work-life balance, the realities of salon ownership, and the need for a supportive environment for stylists. The conversation also touches on hiring practices, mentorship opportunities, and the current economic climate affecting the beauty industry. Ultimately, the focus is on fostering strong client relationships and defining success beyond financial gain.TakeawaysSpring brings changes...2025-04-2623 minSaturday Morning At The SalonCollaboration Over CompetitionSummaryIn this conversation, Tracey McPheron and Bryan Perry discusses the growth of their salon business, emphasizing the importance of collaboration, originality, and core values. They highlights the significance of understanding target markets and maintaining a professional social media presence. The conversation also touches on navigating competition within the industry and the need for community support. Finally, Tracey and Bryan share future plans for collaboration within the salon community.TakeawaysCollaboration is key to success in the salon industry.Originality should be...2025-04-1927 minSaturday Morning At The SalonNavigating Copycat Ideas in the Salon BusinessHave you ever had a brilliant business idea, only to see someone else launch something similar shortly after? It's a frustrating reality many entrepreneurs face. But don't despair! This podcast delves into the world of copycat ideas in business, offering practical strategies to navigate this challenge and ultimately thrive. We'll explore how to differentiate your offering, protect your intellectual property, and turn perceived competition into an opportunity for innovation and growth. Join us as we uncover the secrets to staying ahead in a world where imitation is often the sincerest form of flattery 2025-03-3127 minSaturday Morning At The SalonThe Fine Print: Salon Discounts and Hidden CostsJoin Bryan and Tracey for their Saturday morning salon chat, where they're tackling the world of discounts. What looks like a steal might actually cost you more in the long run. They'll break down common discount pitfalls, hidden fees, and how to spot a genuine deal. Get ready to save money and avoid salon surprises!2025-03-2629 minSaturday Morning At The SalonIs the Salon Industry Dead?SummaryIn this engaging conversation, Tracey McPheron and her co-host discuss the transition from winter to spring, touching on the challenges of tax season for salon owners and the importance of financial planning. They explore the upcoming wedding season and the need for effective marketing strategies to attract clients. The discussion shifts to the current state of the salon industry, addressing concerns about competition and the necessity of building a strong clientele. Emphasizing community collaboration, they highlight the importance of supporting one another in the industry. The conversation concludes with a hopeful outlook on...2025-03-0844 minSaturday Morning At The SalonIs Your Business in a Slump? Don't Panic, Do THIS!Feeling the pressure of a slow business period? You're not alone! Many entrepreneurs experience slumps. This video is your guide to overcoming these challenges. I'll walk you through practical steps to analyze your current situation, identify areas for improvement, and implement strategies to revive your business. From marketing tactics to customer engagement, we'll cover it all. Don't let a slow period define you – learn how to turn it into an opportunity for growth! #businessslump #slowbusiness #businessrecovery #marketingstrategy #smallbusinesstips #entrepreneurship #sales #businessowner #revenue#salontalk #salon #marketing #marketingstrategy #leadership #salonbusiness #salonbusinesscoach2025-02-1724 minSaturday Morning At The SalonQ & A with Bryan & TraceyJoin Bryan & Tracey, owners of Trademark Salon, for business advice & digital marketing tips. Grow your salon business or thrive as an independent contractor. From building your brand to mastering social media, from optimizing your website to leveraging online reviews, Bryan and Tracey cover it all.
#podcast #salon #business #marketing #digitalmarketing #beauty #hair #entrepreneur #smallbusiness #success #motivation #inspiration #tips #advice #strategy #growth #onlinebusiness #socialmedia #website #branding #reviews #clientretention #customerloyalty #industrytrends #innovation #lastepisode2025-01-2523 minSaturday Morning At The SalonHow to Ruin Your BusinessJoin Bryan & Tracey, owners of Trademark Salon, for business advice & digital marketing tips. Grow your salon business or thrive as an independent contractor. From building your brand to mastering social media, from optimizing your website to leveraging online reviews, Bryan and Tracey cover it all.
#podcast #salon #business #marketing #digitalmarketing #beauty #hair #entrepreneur #smallbusiness #success #motivation #inspiration #tips #advice #strategy #growth #onlinebusiness #socialmedia #website #branding #reviews #clientretention #customerloyalty #industrytrends #innovation #lastepisode2025-01-1931 minSaturday Morning At The Salon#hairtok dramaIn this conversation, Tracey McPheron and Bryan Perry discuss various aspects of the hair styling industry, focusing on client preferences, stylist loyalty, the challenges faced by new stylists, the impact of pricing on client retention, and the role of social media in the beauty industry. They emphasize the importance of maintaining a positive salon atmosphere and the economic realities of running a salon, including the true income stylists can expect. The conversation concludes with a focus on helping clients feel good and the future plans for the salon.
Chapters
00:00...2025-01-0434 minSaturday Morning At The SalonLeading From the Front
Saturday Morning at the Salon with Bryan & TraceyStart your weekend with Saturday Morning at the Salon, the podcast where we spill the tea (and maybe some shampoo) on everything salon-related! Join your hosts, veteransalon owners Bryan and Tracey, as they dish on creating the ultimate salon experience for both clients and stylists.Tune in every Saturday to hear Bryan and Tracey chat about:The Client Vibe: From the moment a client walks in to the final hair flip, we break down how to cultivate a welcoming atmosphere, master the art of consultation, and...2024-12-2836 minSaturday Morning At The SalonCustomer Experience
Saturday Morning at the Salon with Bryan & Tracey
Start your weekend with Saturday Morning at the Salon, the podcast where we spill the tea (and maybe some shampoo) on everything salon-related! Join your hosts, veteran
salon owners Bryan and Tracey, as they dish on creating the ultimate salon experience for both clients and stylists.
Tune in every Saturday to hear Bryan and Tracey chat about:
The Client Vibe: From the moment a client walks in to the final hair flip, we break down how to cultivate a welcoming atmosphere, master the art...2024-12-2249 minSaturday Morning At The SalonBuilding Your Brand: Professionalism for Stylists
Building Your Brand: Professionalism for Stylists
Every Saturday morning, join us at the salon for Building Your Brand: Professionalism for Stylists, the podcast where we dive deep into the essential skills and strategies that elevate your career from good to great.
We'll cover topics like:
Client Communication: Mastering consultations, managing expectations, and handling difficult conversations with grace.
Salon Etiquette: Navigating the salon environment, building positive relationships with colleagues, and creating a welcoming atmosphere for clients.
Time Management & Organization: Maximizing productivity, staying on schedule, and minimizing stress.
Social Media & Marketing: Building your online...2024-12-1624 minSaturday Morning At The SalonAre Reviews Really That Important? (For Salons)
Want to attract more clients to your salon? Wish you had a steady stream of 5-star reviews? Then you need "Are Reviews Really That Important? (For Salons)" with Bryan and Tracey! This Saturday morning podcast is packed with actionable advice to help you leverage the power of online reviews. Learn how to get more reviews, respond to feedback effectively, and use reviews to grow your business. Tune in every Saturday and transform your salon's online reputation!
salon reviews, online reputation, salon marketing, grow your salon business
2024-12-0820 minSaturday Morning At The SalonElevate the Experience: Customer Service in the Salon Industry
Elevate the Experience: Customer Service in the Salon Industry
Start your weekend with a dose of inspiration and practical advice! Join your hosts, salon veterans Bryan and Tracey, every Saturday morning for a lively discussion on elevating the customer experience in the salon industry.
This isn't your average business podcast. Bryan and Tracey bring their years of experience and passion for the industry to each episode, creating a warm and welcoming atmosphere that feels like catching up with friends over coffee.
Tune in as they explore topics like:
Building genuine...2024-11-2633 minSaturday Morning At The SalonFirst Impressions: What Your Salon Says About You
Ever wonder what your salon is saying about you? Join Bryan and Tracey on "Saturday Morning at the Salon" as we tackle "First Impressions." We'll discuss everything from creating a welcoming atmosphere to nailing the perfect salon uniform. Whether you're a seasoned stylist or just starting out, this episode is packed with advice to help you make a killer first impression and keep clients coming back for more.
#salon #saturdaymorningatthesalon #businessbuilding #firstimpressions2024-11-2529 minSaturday Morning At The SalonPivoting and Patience in the Salon Industry
Saturday Morning at the Salon: Pivoting and Patience in the Salon Industry
Join Bryan and Tracey as they dive deep into the art of pivoting and the power of patience in the ever-evolving salon industry. Discover how to adapt to changing trends, overcome challenges, and maintain a positive mindset. From navigating economic shifts to embracing new technologies, this episode is packed with practical advice and inspiring stories. Tune in to learn how to stay resilient, pivot with purpose, and cultivate lasting success in your salon business.
2024-11-1626 minSaturday Morning At The SalonThe Future of Business: Online Booking and Client Consultations
Welcome to Saturday Morning at the Salon with Bryan and Tracey! Join us each week as we dive into the world of salon business. Today we'll discuss client consultations and online booking. We'll discuss the latest trends, share practical tips, and answer your burning questions. Whether you're a seasoned salon owner or just starting out, this podcast is for you.
Tune in to learn about:
How to streamline your booking process with online scheduling
The benefits of consultations for building client relationships
The future of the salon industry and how to stay ahead of...2024-11-0935 minSaturday Morning At The SalonSalon Culture
Join us for a delightful weekly journey through the world of beauty, style, and culture. "Saturday Morning at the Salon" is your go-to podcast for all things glamorous. Tune in each Saturday morning for insightful conversations with industry experts, celebrity stylists, and beauty enthusiasts. From the latest hair and makeup trends to the hottest fashion finds, we've got you covered. Whether you're a seasoned beauty buff or just starting your self-care journey, our engaging discussions will inspire and entertain you. So grab your favorite cup of coffee and join us for a relaxing Saturday morning at the salon.
2024-11-0225 minSaturday Morning At The SalonPatience & Flexibility
Tired of Being Stressed? Tune into "Saturday Morning at the Salon"!
This week's episode: Patience & Flexibility: The Dynamic Duo for a Less Stressful Life
Ladies, let's be honest, life can be chaotic! Between juggling work, family, and everything in between, it's easy to feel overwhelmed and stressed out. But what if we told you there's a secret weapon to navigating life's challenges with more grace and ease?
Join us this Saturday morning as we dive deep into the power of patience and flexibility. We'll explore:
Why patience is more than just waiting...2024-10-2642 minSaturday Morning At The SalonCommunication
Want to level up your career in the beauty industry? "Saturday Morning at the Salon" is your go-to podcast for actionable tips and strategies. Learn how to improve your communication skills, build a loyal clientele, manage your time effectively, and ultimately achieve your goals. Tune in every Saturday and get ready to be inspired!
2024-10-1228 minSaturday Morning At The SalonGiving Back
The Impact of Giving: Discover how acts of kindness and generosity can make a real difference in people's lives and communities.
Volunteering and Community Service: Explore the benefits of giving your time and talents to causes you care about.
Philanthropy and Charitable Giving: Learn about different ways to make a financial contribution and support meaningful organizations.
Inspiring Stories: Hear firsthand accounts of individuals and organizations making a difference in the world.
Listen to this episode to:
Gain inspiration to give back to your community.
Discover ways to make a positive impact, no matter your resources.
Connect...2024-10-0524 minSaturday Morning At The SalonGoal Setting
Join us for a relaxing Saturday morning at the salon as we delve into the world of goal setting with a touch of glamour. In this episode, we will share insights on how to set and achieve meaningful goals.
Key Topics:
The Power of Intention: Discover how setting clear intentions can shape your goals and guide your actions.
Overcoming Obstacles: Explore common challenges that can hinder progress and get practical tips on how to overcome them with resilience and determination.
Celebrating Success: Understand the importance of recognizing your achievements, no matter how small, and...2024-09-2830 minSaturday Morning At The SalonMentorship & Future Plans
In this episode, we explore the pivotal role of mentorship in shaping the future of young salon professionals. We delve into the benefits of finding a mentor, how to establish a successful mentorship relationship, and the impact it can have on your career trajectory. We'll also discuss the importance of setting clear goals and creating a roadmap for your future in the beauty industry. Tune in to gain valuable insights and inspiration as we navigate the path to success in the salon world.
#salonmentorship #beautycareer #futuregoals #salonprofessional #industryinsights #careerpath #successtips #mentoringmatters
2024-09-2141 minSaturday Morning At The SalonWhat To Charge as a Young Salon Professional
Are you a budding hairstylist, esthetician, or nail technician wondering how to set your prices without scaring away clients or undervaluing your skills? This podcast is your ultimate guide to navigating the tricky terrain of pricing as a young salon professional.
Join us as we delve into the factors that influence your rates, from your experience level and location to the cost of materials and the time invested in each service. We'll discuss market research strategies, the importance of confidence, and how to communicate your value proposition effectively.
Whether you're just starting out...2024-09-1431 minSaturday Morning At The SalonApprenticeships & Mentorships
Saturday Morning at the Salon: Apprenticeships & Mentorships
Join us for a lively conversation about the transformative power of apprenticeships and mentorships in the beauty industry. We'll delve into the benefits of both for aspiring stylists and seasoned professionals, discussing how these relationships can foster growth, skill development, and career advancement. We'll also provide practical tips on finding the right mentor or apprentice and building a successful partnership.
In this episode, you'll discover:
The key differences between apprenticeships and mentorships
How to identify the right path for your career goals
Tips for finding...2024-09-0127 minSaturday Morning At The SalonMarketing Magic for Salons
Unlock the secrets to salon success
#salonmarketing
#marketing2024-08-2427 minSaturday Morning At The SalonAvoiding Burnout
Tired of feeling burnt out? You're not alone. Welcome to Saturday Morning at the Salon, your weekly dose of real talk, support, and inspiration for hairdressers, stylists, and salon owners. Join us as we dive deep into the challenges and triumphs of life behind the chair. From managing stress and setting boundaries to building a thriving business and nurturing your creativity, we'll cover it all. Let's create a community where you can recharge, connect, and discover practical tips to love your career again.
2024-08-1014 minSaturday Morning At The SalonLife as a Hairdresser
Discover the challenges and rewards of a career in hairdressing. We're sharing honest insights, career advice, and the stories that make this industry so special.
2024-07-2722 minSaturday Morning At The SalonDifferent Ways to Work In a SalonFind out what works best for you in a salon
Ways to work in a salon2024-06-2930 minSaturday Morning At The SalonDid You Fail?Making a change is not failure. Sometimes making a change is necessary to get where you are going. 2024-06-1528 minSaturday Morning At The SalonNew Format and Social MediaThe importance of using social media to grow your business and some of the pitfalls.
New Format for our podcast.
2024-06-0840 minSaturday Morning At The Salon10 Mistakes That You Could Be Making on Your Salon WebsiteTips to creating a salon website that can take your boring website to one that gives results.
2024-06-0131 min
Your Journey Of HealingOverly Critical PeopleHow to deal with overly critical people. What makes them that way? Finding a way past the hurt in dealing with personality type.
2024-05-2315 minSaturday Morning At The SalonKnow Your NumbersWhat numbers do you need to be aware of when running a salon business? Break down these numbers to see the full health of your business. 2024-05-1823 minSaturday Morning At The SalonSkincare AdviceSkincare advice
Holistic Skincare
Skincare and the importance of cleansing
Protection for your skin2024-05-0429 minSaturday Morning At The SalonBe SMARTWhat have we been?
Setting Goals for long term behind the chair
Taking care of yourself2024-04-2739 minSaturday Morning At The SalonHair and Sunshine
In this episode of Saturday Morning Salon, the hosts discuss various updates and specials at Trademark Salon. They mention upcoming events, such as March Madness and Mother's Day specials. They also announce a microblading special and the introduction of facial services. The conversation then shifts to summer hair and lash care, with tips on how to protect and maintain lashes and hair during the warmer months.
Takeaways
Trademark Salon offers a microblading special for the first 10 appointments, providing a significant discount on the initial session and a six-week touch-up.
The salon now offers facial services, providing...2024-04-0618 minSaturday Morning At The SalonThe Number One Reason Salons CloseHere today, gone tomorrow. What has happened to your favorite salon?2024-03-2347 minSaturday Morning At The SalonBuilding a BusinessSummary
In this conversation, Tracey McPheron and Bryan Perry discuss updates and promotions at their salon, Trademark Salon. They mention their recent ribbon-cutting ceremony and their search for new stylists. They also talk about their upcoming job fair and the importance of knowing what their salon has to offer. The conversation then shifts to March Madness promotions, where they discuss daily deals and discounts for clients. They also mention their sponsorship with Conley Bottom Resort and their upcoming video podcast. The main topic of the conversation is building a business, where Tracey shares insights...2024-02-2428 min
Your Journey Of HealingAbusive Relationships
Summary
In this episode, the host discusses various types of abuse, including mental, emotional, physical, child, financial, and bullying. The conversation also explores the psychological scars and disorders that can result from abuse. The host delves into the topics of manipulation and gaslighting, highlighting the reasons why some individuals engage in these behaviors. Finally, the episode provides tips on how to protect oneself from manipulation and emphasizes the importance of forgiveness and moving forward.Takeaways
There are many different types of abuse, including mental, emotional, physical, child, financial, and bullying.
Abuse can lead to psychological scars...2024-02-2118 min
Your Journey Of HealingForgivenessWhy to forgive people?
2024-02-2100 min
Your Journey Of HealingTrust
In this episode, Tracey McPheron explores the challenging topic of trust and its impact on our lives. She discusses how past experiences can lead to building walls to protect ourselves and the difficulties it creates in forming deep and meaningful relationships. Tracey also explores the causes of trust issues, such as betrayal, abandonment, and manipulation. She highlights the constant fear of waiting for the other shoe to drop and the struggle of living a life filled with hurt. Tracy shares valuable lessons on trust, including accepting risk and taking baby steps to learn trust. She emphasizes the importance of...2024-02-1410 minSaturday Morning At The SalonNo Shows and CancellationsAre cancellations and no-shows becoming normal? How to overcome obstacles and build your business.2024-02-1041 minSaturday Morning At The SalonEmbracing TechnologyLearning to navigate your way through technology and how to utilize it within the salon.2024-02-0325 min
Your Journey Of HealingLies We Tell OurselvesLies we tell ourselves and believe. How to finally break free and grasp the truth.
2024-01-3116 minSaturday Morning At The Salon2024 TrendsUpcoming trend report2024-01-2725 minSaturday Morning At The SalonWhat to Do When Business is SlowTips to set yourself up for success2024-01-2429 minSaturday Morning At The SalonWhat's Up with Tipping?How to properly tip your service provider2024-01-1333 minSaturday Morning At The SalonCustomer RelationshipsBuilding customer relationships2024-01-0615 minSaturday Morning At The SalonAvoiding BurnoutSteps to keep yourself healthy behind the chair2023-12-3031 min
Your Journey Of HealingMental ResetTips to help you mentally prepare for the new year2023-12-2912 minSaturday Morning At The SalonMerry ChristmasThe real reason for Christmas and some fun2023-12-2329 min
Your Journey Of HealingGrief and the HolidaysTips to help you through the holidays
2023-12-1916 minSaturday Morning At The SalonNew Services New YearComing soon services2023-12-1628 min
Your Journey Of HealingYour Journey Of Healing (Trailer)2023-12-1200 minSaturday Morning At The SalonI'm Getting Fired?How to let go of a stylist or client and maintain professionalism.2023-12-0940 min
Your Journey Of HealingSetting BoundariesSetting a healthy boundary is essential for keeping peace and joy in your life.
2023-12-0719 minSaturday Morning At The SalonProfessionalism at the SalonTips to becoming a professional stylist2023-12-0330 minSaturday Morning At The SalonPay Structures for Hair StylistWhat is the best pay structure for a hair stylist?
2023-11-2534 minSaturday Morning At The SalonBuilding Your BrandHow to build your brand2023-11-1831 minSaturday Morning At The SalonWho is Trademark Salon?Who we are, what we stand for, and what we are building.2023-11-1130 min