Shows
Do Good WorkHow To Maximize Your ROI When Working With Agency Partners with Tracey SaenzRaul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines...2024-02-0931 min
Scouting Booksepisode two: our top 5 favorite young adult booksbooks mentioned:
"Ninth House" by Leigh Bardugo
"Better Than the Movies" by Lynn Painter
"In the Penalty Box" by Lynn Rush and Kelly Anne Blount
"You've Reached Sam" by Dustin Thao (release date 11/09)
"All of Us Villians" by Amanda Foody and Christine Lynn Herman (release date 11/09)
"Eleanor and Park" by Rainbow Rowell
"Aristotle and Dante Discover the Secrets of the Universe" by Benjamin Alire Saenz
"The Fault in Our Stars" by John Green
"The Raven Boys" by Maggie Stiefvater
"...2021-11-0551 min
Do Good WorkHow David Brands Can Compete & Win Against Goliaths with Tracey SaenzTracey Saenz is the principal and co-founder of Social Currency, a marketing agency that helps David brands compete against Goliaths. For the past 20 years, Tracey has taken innovative brands to market, both B2B and B2C, from startups to Fortune 100 companies. She’s on a mission to proliferate innovation by removing the roadblocks that face David brands as they compete against Goliaths. Here are 4 major takeaways you’ll get from the episode: -Simple frameworks startups can use to face uncertainty -Tools you can use to address all key decision-makers in your B2C or B2B buyers journey -How to empo...2020-08-1030 min