Shows
The Animalz Content Marketing PodcastTracey Wallace Explains Her No-Content-Without-Distribution System at KlaviyoTracey Wallace, Director of Content Strategy at Klaviyo, explains why her team starts with distribution first. Every piece gets a channel-specific promotion plan before a single word hits the doc. She shows how to manage requests from many squads with a simple Slack intake, keep quarterly roadmaps tight, and protect quality through legal checks and global regions. If you want a clear look at how big teams build content that stays useful and never doubles work, check out this episode.👤 About Our Guest: Tracey WallaceTracey Wallace builds content engines for fast-growing Saa...2025-07-0131 min
We Need To Talk with Toni StreetHow to get better sleep with Tracey GeeEveryone knows we should be getting better sleep, but that's easier said than done. That's why in this episode Toni is chatting with sleep and health psychologist Tracey Gee about why so many people struggle with their sleep, and some practical tips we can all apply to help sleep better at night. This episode is brought to you by Wallace CottonSee omnystudio.com/listener for privacy information.2025-05-1835 min
Slaying Self Doubt® PodcastThe Journey Behind the Business™ with Tracey SarpongTracey Sarpong is a dynamic speaker and content creator specializing in dating and relationships. With roots in New Jersey and heritage from Ghana, West Africa, Tracey brings a rich cultural perspective to their work. She is the creative mind behind the "Going Steady Card Game," an innovative icebreaker designed to spark meaningful connections. As a podcast host and event emcee, Tracey captivates audiences with her sharp wit and deep understanding of human interactions. Known for her natural conversational prowess, she seamlessly blends humor, insight, and empathy, making her a sought-after voice in the world of relationships. Join us as...2025-03-0953 min
Don't Be Alone with Jay KogenWriter/Directors Maya Forbes & Wallace Wolodarsky On Why Jay Is A Lousy PartnerOn this episode Jay’s former writing partner, Wallace Wolodarsky and Wally’s new writing partner, his wife, Maya Forbes talk about partnership – the joys and the pitfalls including having your partner pretend to be shot in the head on film. We also discuss trying to make movies vs TV, the difficult current writing landscape, being pals with the Coppolas and Wes Anderson, Maya at the Harvard Lampoon, writing books, and long distance swimming.Maya Forbes began her career writing for The Larry Sanders Show. She has since written numerous television episodes and feature films. She made her direct...2025-01-1450 min
Content, BrieflyKlaviyo: Tracey Wallace on pre- vs. post-IPO contentIn this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.This episode is brought to you by our friends at Shuffl (https://shuffll.com/). ************************Timestamps:00:00 Intro03:48 Who is Tracey Wallace?04:12 Tracey’s background. 06:50 Contentment newsletter.08:37 What is working in content marketing?11:41 The rising of events and in-person stuff.13:07 Klaviyo launching an IPO.2024-12-1029 min
Tomes & TonicsEpisode 16: Tomes & Tonics & Vibing (and crying) in a Tea StoreWe don't cry on Tomes & Tonics unless it's T.J. Klune. Spoiler alert - we both cry.Lauren is back from vacation and we are getting right back to it with a very emotional new episode. This week, we're covering a very special book, "Under the Whispering Door" by Lauren's fave author, T.J. Klune. Make sure you have tissues for and your favorite blend of tea and join us as we talk all things Wallace, the Manager and, of course, the main topic of the book - grief. As always, listen with care! Hosted...2024-09-181h 00
Post-Gazette Sports Network: Pittsburgh Steelers, Pirates, Penguins and morePenn State football: WRs Tre Wallace, Kaden Saunders, Liam Clifford generating fall camp buzz?On their weekly Penn State football podcast, host Adam Bittner and Daily Collegian/Post-Gazette insider Joel Haas react to comments by coaches and players at the Nittany Lions' media day this past weekend. Why are receivers including Tre Wallace, Kaden Saunders and Liam Clifford generating buzz early in fall camp? How will the complement transfer Julian Fleming? And how will coach James Franklin and new OC Andy Kotelnicki get the ball in their hands more frequently?
Our duo tackles those questions and talks receivers and cornerbacks as well. Is Drew Allar still showing the confidence we saw...2024-08-0931 min
The Vegan ReportThe Real Microsanctuary Life. With Jessica, Tracey & Ximena | Ep. 43Are Micro sanctuaries the future of the animal protection movement? From Columbia to Alabama, microsanctuary owners share their thoughts, insights and struggle for a behind the scenes group conversation. Jessica Wallace, founder of The Farm Micro Sanctuary: https://www.instagram.com/lopinalong_thefarm/Tracey Winter, founder of Sweet Peeps Microsanctuary: https://sweetpeeps.org/Ximena Steevens, founder of Abstractus Microsanctuary: https://www.instagram.com/abstractusmicrosanctuary/?locale=en_US%2Cen_USFollow the show on Instagram: https://www.instagram.com/veganreportpodcast/Music: Vystopia: A mother's love (Maria's lullaby) (feat...2024-05-281h 06
Innovate for ImpactEp #137 - Kylie Wallace: How Seedling Giving acts like the matchmaker for charitiesIn this episode, Tracey Newman and Dan Bentley speak with Kylie Wallace, CEO and Chief Gardener of Seedling Giving about her social enterprise which aims to simplify and improve the charity donation experience for donors and non-profits by vetting charities and matching donors with high-impact giving opportunities. Kylie discusses how her experiences in the nonprofit sector led her to create Seedling Giving to address issues with the charity donation process.Here is a taste of what Tracey and Dan cover in the conversation:Kylie shares insights on revolutionising the giving experience.How Kylie and...2024-05-2632 min
The Dangerous Art of the DocumentaryAvi Belkin (Mike Wallace is Here | Max)Director Avi Belkin’s masterful 2019 film “Mike Wallace is Here” offers an unflinching look at the legendary reporter, who interrogated the 20th century’s biggest figures in his over fifty years on air. Unearthing decades of never-before-seen footage from the 60 Minutes vault, the film explores what drove and plagued Wallace, whose storied career, marked by aggressive reporting style and showmanship, was entwined with the evolution of journalism itself. In his discussion with Tiller, Avi reflects on his foundational approach to nonfiction filmmaking (4:40), the tension between conventional storytelling and evolving the medium (11:00), the origin of “Mike Wallace is Here” (16:00), painting an faithful...2024-05-1754 min
The Marketing Millennials252 - B2B Content Marketing w/Tracey Wallace | Marketing IslandIf content makes the world go round, then meet the woman who keeps it spinning.In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of...2024-04-3025 min
eComFuelJaded with Content in 2024Feeling overwhelmed by the constant flood of content online? In this episode, I’m joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of the content marketing world to look at the challenges and opportunities for businesses online. Listen in as Tracey shares her insights on the evolving landscape of content marketing, from the resurgence of webinars to the power of authenticity in building customer engagement. You'll learn how traditional SEO tactics are adapting to new digital norms, strategies for avoiding bu...2024-03-221h 05
The Meaningful Life with Andrew G. MarshallBeth Wallace: How the Menopause Impacts Your Sex LifeMenopause is a seismic transition for women, and for their partners. The physical and emotional changes it brings will undoubtedly reverberate into a couple’s sex life.Â
Irish therapist Beth Wallace believes that this transition can be an opportunity rather than an ending. While decreases in hormones definitely impact women’s bodies in some detrimental ways (which will need management), decreased satisfaction with our sensual and sexual lives is NOT inevitable.
Andrew and Beth discuss the ways in which the natural changes of menopause can be a time to reflect on desire, expectations and sexual creat...2024-02-0555 min
content folksIn which Tracey Wallace edits Teen VogueTracey Wallace is the Director of Content Strategy at Klaviyo and author of the Contentment newsletter—though perhaps more surprisingly, she is also a connoisseur of Southeast Texas history, casseroles, and the US cotton and pillow industry. 2023-10-3111 min
The Long GameFrom Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa WallaceAre you struggling with managing compensation and workforce processes in your business? You're not alone. As Lisa Wallace, co-founder of Assemble, a compensation management platform, notes in this episode, many large organizations struggle with this challenge. But the good news is that there are solutions out there.Lisa believes that pay transparency is here to stay and that companies will need to manage it, along with paid data reporting. She emphasizes that pay transparency is a continuum and that companies fall somewhere between minimal compliance and full transparency, depending on their culture and program maturity....2023-06-2856 min
The People of Digital MarketingContent Marketing Is An Investment with Tracey Wallace - Episode #120"I need content to connect dots that I didn't know were connected before...Otherwise...I could go look all this stuff up already on my own."
Tracey Wallace is the Director of Content Strategy at Klaviyo. Prior to that, she was the head of marketing for two early stage start-ups (Eterneva and MarketerHire), and the Editor-in-Chief over at BigCommerce. She has 13 years of experience in content marketing, and began her career in Journalism. She is  also a content creator for WorkWeek, managing her own weekly newsletter called “Contentment.”
Questions and top...2023-05-1552 min
Living, Not Surviving – Episode 254Episode 254 features Dr. Tracey Wallace, who hails from Brandywine, Maryland. Tracey is an educational audiologist for the Washington, DC public schools. She also works with her husband as an entrepreneur, with an event venue that they are growing. Tracey spent more than half of her life managing the stress of trying to survive as […]2023-03-1500 minMake Room For The StutteringLiving, Not Surviving – Episode 254Episode 254 features Dr. Tracey Wallace, who hails from Brandywine, Maryland. Tracey is an educational audiologist for the Washington, DC public schools. She also works with her husband as an entrepreneur, with an event venue that they are growing. Tracey spent more than half of her life managing the stress of trying to survive as […]2023-03-1500 min
The Marketing MillennialsContent Marketing, SEO, And Long Form Blogs, With Tracey WallaceTracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design i...2023-03-0748 min
Elevate Your BrandEmpowering Retailers With Email Marketing ft. Tracey Wallace of Klaviyo | EYBTracey Wallace is the Director of Content Strategy at Klaviyo, the marketing automation tool powering owned marketing profitability for retailers. Before Klaviyo, she was the Head of Marketing at two early-stage start-ups, and was the Editor-in-Chief at BigCommerce. She's spent the last decade in the ecommerce industry, researching trends and helping ecommerce founders and marketers navigate their way to success. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrep...2023-02-1630 min
Content, BrieflyKlaviyo: How Tracey Wallace Operationalized SuccessTracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack.Klaviyo is a SaaS company that offers email and SMS marketing as well as customer data to the ecommerce industry. Tracey explains how CDPs are becoming increasingly popular among businesses that need to collect first and zero party data in order to improve their marketing, targeting, and lead scoring.Their customers range from hobbyists to large direct-to-consumer platforms, with a customer base primarily made up of small businesses...2023-02-1535 min
On the Record by LeadpagesContent Engine: Rise Above the Noise (Tracey Wallace) Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire. In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go t...2023-01-1246 min
The Lead Generation from LeadpagesContent Engine: Rise Above the Noise (Tracey Wallace) Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire. In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go t...2023-01-1246 minThe Long GameKitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team.In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead.TopicsWhat is a glossary?Why do you need a glossary?Should you make blog posts or glossaries?Make most of your glossaryAre glossaries worth it?How to avoid cannibalizing contentShow Links2022-12-1426 minThe Long GameProduct Led-Growth Benchmarks with Sam Richard (ngrok)Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes. In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow.TopicsFind inspiration everywhereWhat defines product-led?Lean into strengthsStay focusedFind your indicatorPLG exists on a spectrumInvest in both product and messagingSubscriptions: a tried-and-true revenue modelHow to find your startup ideaWhen “doing” matters...2022-12-0754 minThe Long GameRecent Trends and Building an Audience with Amanda Natividad (SparkToro)When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you...2022-11-3049 minThe Long GameHow to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3.Show TopicsHow to plan for problems in your processBuild a muscle of helping customersFigure out what you're good at, then using it to your advantageT...2022-11-2346 minThe Long GameKitchen Side: How Our Thinking of Content Strategy Has Evolved Over TimeThere’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create. Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time. Show TopicsWhat to expect when learning a new disciplineThe importance of strategy in content marketingHow content marketing plays into the business strategyFocus on market share (Not revenue)What does content strategy look like?Is content your o...2022-11-1653 min
The Notorious Thought LeaderThought Leadership Isn't a Content Type With Tracey WallaceThought leadership is another popular buzzword in the B2B marketing space. But even though it’s a buzzword floating around, it’s still critical for business growth. And very few companies know how to approach it. In this episode, Tracey Wallace, the Director, Content Strategy at Klaviyo, joins Erin to share her perspectives on what thought leadership means. Tracey pinpoints what it takes for an individual to be considered a thought leader. And she also outlines how thought leadership and content marketing can work together. During the conversation, Tracey breaks down the key elements of con...2022-11-1253 minThe Long GameHow to Fulfill Customers’ Needs with CRO with Raphael Paulin-DaigleWant to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn...2022-11-0956 minThe Long GameHow to Build A High-Performing Marketing Team with Andrew DaviesIt’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to. Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time.Show TopicsFind what the market needsWinning hearts and minds mattersHow to align prioritiesMarketing is a gameBuilding trustTake pride in your workWork On The Business, Not In...2022-11-0255 min
R2Kast - People in Food and Farming/All InR2Kast 65 - Aylett and Tracey Roan on This Farming Life, starting a business and selling milkshakes!These two ladies married dairying brothers and decided to diversify the enterprise! There is 2 farms being run simultaneously with slightly different systems then between the brothers, Tracey and Aylett decided to start doing door to door deliveries of milk and other groceries which has snowballed hugely! Here the story here! Hosted on Acast. See acast.com/privacy for more information.2022-10-281h 13The Long GameFireside Chat with Tim Stoddart (Copyblogger, Stodzy)Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online persona...2022-10-2649 min
The Unofficial Shopify PodcastMaximizing CLTV this Q4 w/ SMS & EmailThis panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell.We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities.Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best...2022-10-2551 minThe Long GameHow to Level Up as a Growth Marketer with Joe Lee (Ontra)There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the import...2022-10-191h 09The Long GameProduct-Led Growth and Sales with Thomas Schiavone (Calixa)Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead pr...2022-10-1250 minThe Long GameHow to Build the Right Data Workflow with Blake Burch (Shipyard)There’s a lot of monotonous development work that goes into building solutions. Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks. Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows. He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn’t focus on your infrastructure.Show TopicsGet rid of monotonous development workRun...2022-10-0557 min
Out of the Comfort ZoneAnxiety with Tracey MarksSend us a textWhile anxiety has always been a part of the human condition, today more and more people are talking about anxiety in themselves and in their team members. What is a normal level of anxiety? How does anxiety work in the brain? What can you do about it as an individual and as a leader? Tune in to hear.⬇️ Connect with me!► LinkedIn: https://www.linkedin.com/in/wanda-wallace-publicspeaker-author-podcasthost/► Instagram: https://www.instagram.com/wandatwallace/► Main YouTube: https://www.youtube.com/@wandawallace/► X: https://x.com/AskWanda► Website: https://www.wandawalla...2022-09-3056 minThe Long GameKitchen Side: Blue Ocean vs Red Ocean SEORed versus blue: do you know which ocean you’d rather swim in? We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you’re in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. In this...2022-09-2850 minThe Long GameHow to Lead in an Early-Stage Company with Eric Hann (Order)There’s no single playbook that works for every startup. But one thing they all have in common is a strong foundational team. If you have the right team, it’s easier to set your business up for success. Eric Hann is an expert at helping early-stage companies find their go-to-market fit. As the Senior Director of Marketing at Order, Eric has learned what makes a startup team great—and what to avoid. In this episode, Eric shares how to build a demand generation team and program from scratch, why you need curious team memb...2022-09-2159 minThe Long GameWorld-Shaking Webinars with Annette Cardwell (Lattice)Want people to pay more attention to your brand? Give them interesting content to consume.Webinars are the latest, greatest way to capture an audience’s attention. Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice. Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience. In this episode, Annette shares her tips for creating the perfect event, how to select the right guests, and why you should always repurpose your content. Show To...2022-09-141h 19
The Marketing Millennials106 - Content Marketing, SEO, And Long Form Blogs, With Tracey WallaceTracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how...2022-09-0849 minThe Long GameData-Driven Thought Leadership with Alicia Johnston (Sprout Social)Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work. Alicia Johnston, Director of Content at Sprout Social, has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing. In this episode, Alicia tells us what makes content writers unique, how to create strategic content, and why you should merchandise your work.Show TopicsTarget customer personasListen to social mediaUnderstand the gameAsk the same questi...2022-09-071h 19The Long GameRunning a Content Program as a One-Person Team with Nikhil Venkatesa How do you handle being the only content marketing person in a startup? Become a Swiss army knife. Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow. Nikhil Venkatesa, content marketing lead at Convictional, has worked in all kinds of marketing setups. But he’s sharpened his skills the most working as a one-man marketing team. In this episode, Nikhil shares his tips for wo...2022-08-3157 minThe Long GameRedefining Thought Leadership with Ryan McCready (Reforge)What is thought leadership? Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic. It could also be described as a tactic marketers use to build credibility for themselves in their company. Ryan McCready is the Managing Editor at Reforge. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts.Connect with Ryan:https://twitter.com/RyanMcCready1https://www.l...2022-08-241h 07The Long GameHow to Maximize Growth with a Digital Marketing Agency with John DohertyWhen you’re trying to grow your small business, how do you know when it’s time to hire outside help? John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges. As a veteran digital marketer and founder of Credo and EditorNinja, John loves talking about building businesses and growing your mindset as an entrepreneur. He talks to us about how to hire an agency to buy back y...2022-08-101h 19The Long GameThe Power of Reputation: How to Build a Business that Lasts with Thomas SmaleYour business’s reputation is vital to its long-term success. And Thomas Smale is an expert in growing a brand from an idea to a multi-million dollar company. Thomas, founder and CEO of FE International, is a serial business entrepreneur and M&A expert. He’s found that reputation is what makes businesses sink or swim. So what can you do to bring your business to peak performance? In this episode, Thomas shares his tips for building the right reputation, such as the importance of analyzing every transaction, how to build the right workpla...2022-08-0346 minThe Long GameMarketing to an Over-Marketed Society with Michael BrennerJoin us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say. Michael spoke with us ab...2022-07-261h 04The Long GameHow to Break Through the Noise in Marketing with Brian HonigmanThe consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible? Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility. Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing. In this episode, Brian chatted with us about the...2022-07-1453 minThe Long GameHow to Adapt to Thrive for SaaS Companies with Michele Don DurbinTechnology is constantly adapting, and that means that tech-based companies must adapt along with it. SaaS companies especially need to stay current, or else they’ll easily become stagnant. If a business isn’t on the cutting edge, its customers will look elsewhere. Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing. In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your mar...2022-07-0648 minThe Long GameMission-Driven Content for Small Businesses with Melanie DezielSmall businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being aut...2022-06-301h 13
We're Only HumanTracey Wallace: Never Forget Where You Came FromTracey Wallace welcomes the obstacles that life throws her way. She’s a natural writer with a knack for storytelling, and a cheerful, glass half full person who can make anyone in the room feel comfortable.
At least, that’s how I would describe Tracey.
When I asked Tracey how she would answer the question “who are you”, we chatted about how growing up in a small town in Texas has shaped who she is today, her involvement in her wife’s sketch comedy group videos, and how boredom led to her passion for writing.
Please leave a review on Apple Podc...2022-06-2951 minThe Long GameRethinking Productivity with Sunsama Founder Ashutosh PriyadarshyProductivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks. Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload. He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday.Show TopicsIterate based on feedbackBuild with your mission in mindFocus on qualityProduce content based on your valuesBlend the practical with the philosophicalLet customers define your visionManage trade...2022-06-1555 minThe Long GameHow to Maximize Influencer Marketing with Neal SchafferInfluencer marketing has been vastly misunderstood. It’s not just celebrity accounts with tons of fake followers. It’s your customers, your employees, and your peers who are influential experts in your industry. 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The Future of Commerce PodcastBest customer service 2022: Service RisingGuestTracey Wallace - Director of Content Strategy, KlaviyoLinks to Learn MoreRead Tracey's article "Brands with the best customer service 2022"Read "Customer service trends 2022: Service becomes savior"Follow Tracey on LinkedInLearn more about the ROI of great customer service
2022-02-0811 minThe Long GameIn-Person, Virtual, & Hybrid Events with Rebecca Miller (Splash)Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer. Rebecca uses her background in PR to inform how she approa...2022-02-021h 09
Ecommerce ConversationsMarketerHire Exec on Freelancers, Content, SEOTracey Wallace is a longtime B2B exec and content marketer, having worked at BigCommerce and now, MarketerHire, a marketplace for freelancers. She addresses the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.2021-12-3134 min
dlr SoundcloudInfinite Jest and the writing of David Foster Wallace with poet Tom TraceyPoet Tom Tracey explores the works and life of American Author David Foster Wallace. Works discusses include: Infinite Jest, Consider the lobster and Brief interviews with hideous men.
Tom Tracey on DFW:
http://www.oxonianreview.org/wp/more-caterpillar-than-butterfly/
Tom Tracey Poetry:
https://www.poetryireland.ie/publications/poetry-ireland-review/online-archive/view/our-father1
Mentioned in intv:
Clare Hayes-Brady
https://humag.co/features/reading-your-problematic-fave
Mark O'Connell
https://www.newyorker.com/books/page-turner/promiscuous-reading
Adam Kelly
http://ijas.iaas.ie/issue-9-adam-kelly/2021-11-041h 11
In Business Talks2 PodcastTexas Husband & Wife Team Sheles & Damon ''I have a shut off switch, where she does not!'' Ep21In this episode we are talking to the husband and wife team Sheles and Daman Wallace of Billionaire Thoughts all the way from Texas, USA.Yes, we've gone international for episode 21 of In Business Talks2!Certified business coaches Sheles and Damon help driven and energetic business owners and leaders increase their profits and their operating efficiencies. Bridging the gap between where growth businesses are today to where they want to be in the near future. They do this by using ActionCOACH's proven tools, methodologies and systems, tested and perfected over tens o...2021-08-0843 min