Shows
Digital Business Your WayDitching Performative Marketing & Getting Seen Your Way - With Gloria ChouWhat if the reason marketing feels exhausting isn’t because you’re bad at it—but because you’ve been trying to do it like everyone else?In this episode, I’m dropping in on a real, grounded conversation with my co-host Gloria Chou, PR strategist and founder of Small Business PR, about visibility that actually feels good to sustain. No hustle, no gimmicks, and definitely no copy and paste “get seen” strategies that leave you burned out and resentful.Gloria and I get honest about why traditional PR and marketing advice often feels wildly out of reach f...
2026-01-2747 min
Digital Business Your WayWhat You Do vs What Actually SellsIf you’ve been feeling that weird mix of “I know what I do” and “why does explaining it still feel so hard?” — this episode is for you.In this solo conversation, I’m pulling back the curtain on why so many business owners stay stuck tweaking offers, rewriting copy, and questioning their sales… when the real issue is much more foundational.This episode isn’t about adding more strategies or trying to “sell harder.” It’s about getting radically honest about what you actually do, the result you help people create, and how that clarity changes everythi...
2026-01-2030 min
Digital Business Your WayInfluence, Urgency, and the Line Between Clarity and PressureIf you’ve ever learned a sales strategy and immediately felt that quiet internal “ugh… no” — this episode is for you.In this conversation, I’m pulling us out of tactics and into context. Away from offers, launches, and formulas—and into the deeper current that shapes how selling actually works.This episode is about influence: where the concept really came from, what it was meant to explain, and how it got twisted into pressure, urgency, and performative marketing in the online space.We talk about why so many people feel conflicted about selling, why u...
2026-01-1321 min
Digital Business Your WayMy Sales Philosophy (and Why It Matters)Sales doesn’t feel hard because you’re bad at it.It feels hard because most of what you’ve been taught doesn’t actually fit how you lead, decide, or relate to people.This episode is a little different than the usual “here’s what to do” conversation.It’s more intimate. More foundational. And honestly, it’s the conversation I normally reserve for private containers—because it shapes everything that comes after.In this first episode of the season, I’m walking you through my sales philosophy. Not tactics. Not scripts. Not “say...
2026-01-0733 min
Digital Business Your WayBusiness Foundations That Last: What to Build Before You GrowYou’ve probably heard the advice: “Just scale.” But what if the reason your business feels stuck has nothing to do with your offers — and everything to do with what’s beneath them?In this AMA-style solo episode, Tracie breaks down the truth about business foundations — what actually matters before you grow, and why skipping the “boring” parts keeps even seasoned entrepreneurs spinning.This isn’t about building the perfect system or checklist. It’s about strengthening the real structure that holds your business up: your energy, your focus, your rhythm, and the clarity that keeps you moving for...
2025-11-1330 min
Grown Folks Music Show PodcastGrown Folks Music Show Podcast 243 Hosted By Sam Smith 2025The Crypt Jam The Crypt Keeper Rollin’ With the Mob Michael Patterson Sr. Completely McKenzie & GardinerGood Denim Jalen ChordsGirl Dionne Bromfield & Blue Lab Beats You're Gonna Want Me Back Karyn White Moving Up & Down uWaiTRest Of Your Life CeeLo GreenLet Love In JaleesaLoosing Control Foster Rogue Feat Blaize ChinaFor You Tanya NolanThe Tribe Michael Patterson Sr.The One Gabriel Jacoby What We Do Ego Ella MayLick Back Star Redd & Sir Charles Juke Joint Soul Bigg Robb Folded...
2025-11-103h 00
Digital Business Your WaySelling as Service — Finding Your Voice Without the Sleaze with Kim KielIf the words sales or selling make you want to disappear, this episode is your permission slip to breathe again.I’m joined by copy coach and brand-voice expert Kim Kiel, and together we unpack what it really means to use your voice in your marketing, sell with integrity, and stop apologizing for taking up space.We talk about the cultural and generational conditioning that makes women (and anyone taught to “be nice”) feel unsafe or self-conscious about selling, and how to rewrite those scripts so selling becomes an act of service instead of something smarmy...
2025-11-0455 min
Digital Business Your WayThe Four Foundations of Business (And Why You Might Be Building On The Wrong One)You can’t scale chaos.In this solo episode, I’m pulling back the curtain on the four true stages of business — Build, Grow, Stabilize, and Scale — and why so many entrepreneurs stay stuck looping between them.Because when results stop matching your effort, it’s not usually your marketing or mindset that’s broken… it’s your foundation.This episode will help you pinpoint exactly where you are, what you actually need next, and why skipping steps is what keeps everything feeling wobbly.If you’ve been wondering, “Why am I doing so much and...
2025-10-2920 min
The Marketing Freelancer: Unicorns Unite#267 Why Confidence is the Ultimate Sales Call Strategy for Virtual Assistants with Emily ReaganIf you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants...
2025-10-1718 min
Digital Business Your WayGrow Your Audience Without the Social Media Hustle — with Kylie KellyWe’ve all heard it: “You just need to show up more on social media.”But what if visibility didn’t have to mean constant posting, daily stories, or living inside the algorithm?In this conversation with Kylie Kelly—email marketing strategist, host of The Email Growth Show, and creator of top online events—we’re unpacking what it actually means to grow your audience in a way that feels sustainable, human, and honest.Kylie built her own list from zero to 7,000+ engaged subscribers—without relying on social media hustle. And today, she’s walking us throu...
2025-10-1457 min
Digital Business Your WayStop Trauma-Dumping: A Better Way to Sell with StoriesNot every story builds trust. Some actually backfire.If you’ve ever been told you have to share your rock-bottom moment to sell… this one’s for you.Because here’s the thing: while “lowest point” stories have been copy-and-paste advice in this industry for decades, they’re not always building trust. Sometimes, they’re doing the opposite—they flatten you, make you look stuck, and leave your audience side-eyeing instead of signing up.In this episode, I break down:Why sharing your worst-day-ever story isn’t the magic trust-builder you’ve been soldWhat’s actual...
2025-10-0714 min
Digital Business Your WayWhy You’re Stuck (Even If You’re Doing Everything “Right”)You know that feeling when you’re checking all the boxes—Taking the courses, showing up for your business, keeping the income flowing…...but something still feels stuck?Like no matter how much you do, nothing is really moving the way you hoped it would?This episode was born out of a coaching conversation that’s happening everywhere lately. A seasoned, smart entrepreneur told me: “I’ve done all the right things, and I still feel like I’m going nowhere. What gives?”Maybe you’ve felt it too. That heaviness. Th...
2025-09-3012 min
Digital Business Your WayTrying to Show in ChatGPT Results? Do This FirstWhat’s actually changing with SEO in the age of AI—and what do health pros and service providers need to do about it?In this episode, I’m joined by Jess Freeman, award-winning web designer for fitness and wellness professionals, host of the BrandWhys podcast, and the founder of Jess Creatives. She’s been building strategic, no-fluff websites for over a decade and has helped hundreds of experts get found online—and now she’s breaking down what AI is doing to the SEO game.If you’ve been wondering how to show up in AI tools li...
2025-09-1655 min
Digital Business Your WayNot a numbers person? Start here to make it doableYou’re Not Avoiding Data Because You’re Lazy — It Feels Unsafe (And What to Do Instead)You know that thing where you avoid looking at your numbers and just hope for the best? Yeah, same. But what if the issue isn’t that you’re not a “numbers person”—what if it’s actually business trauma in disguise?In this episode, I’m sitting down with data strategist and self-proclaimed NeuroSpicy CEO Kelsey Silver—and we’re talking about what’s really going on when you ghost your data.This isn’t a “track your KPIs” pep talk...
2025-09-0554 min
Digital Business Your WayStop Proving and Start Leading: Your Work is Already Good EnoughEver felt like your best work is locked away behind a wall of “shoulds” and disclaimers? That before you can launch, you have to prove every detail to perfection? Yeah, I’ve been there—and I’m here to tell you: that mindset is keeping you stuck.In this episode, I’m tearing down the proving mindset that sneaks in and steals your best ideas before they’re even out in the world. We’ll talk about why you’re not here to “prove” your offer—you’re here to lead with it, messy middle and all.I’ll share...
2025-06-1014 min
Digital Business Your WayThe Secret to AI Systems That Let You Lead Your Business Easier w Gemma Bonham-CarterEver feel like you’re stuck on the hamster wheel—juggling all the roles in your business but never quite getting to the visionary part? This episode is your permission slip to ditch that hustle and build your own AI Dream Team that actually works for you.I’m sitting down with Gemma Bonham-Carter—online course expert, AI strategist, and total systems genius—to talk about how she uses AI to support her mission, not just churn out tasks. We dig deep into why AI isn’t just for marketing or for building tools for others—it’s a resource tha...
2025-06-0344 min
Digital Business Your WayTimeline of Trust: How to Sell When They'll BuyWhat if the reason people aren’t buying… isn’t your offer at all?We’ve been taught to optimize, refine, and fix every detail in our business—from pricing to positioning to platforms. But what if the “problem” isn’t what you’re doing… but when you’re doing it?In this episode, I’m breaking down the Timeline of Trust—a three-phase framework that shifts how you sell and why your best clients might still be in the “just browsing” phase (and that’s not a problem). If you’ve been spinning your wheels wonderin...
2025-05-2715 min
Digital Business Your WayBuild the Business That Fits Who You Are NowBuild the Business That Fits Who You Are NowLet’s talk about what most “success stories” leave out: the messy middle where you realize the business you built doesn’t quite fit anymore.In this episode, I’m joined by marketing and sales coach Melissa Pruitt, and we’re talking about what it looks like to evolve your business in a way that actually honors your growth. This isn’t about scrapping everything and starting over. It’s about paying attention to what actually works, what doesn’t, and what’s asking to change.
2025-05-2344 min
Digital Business Your WayWhen the Offer You're Building Gets PersonalThe Raw Edge of Creation – Building When It’s PersonalYou’re not frozen, but you’re not quite in motion either. You’re standing in that vulnerable space—where the thing you’re building isn’t just strategic anymore... it’s personal.In this solo episode, I’m dropping in to talk about what it really feels like to create something sacred in your business. Not just something functional, but something that reflects your thought process, your creativity, and your identity. (Like those AI tools I’ve been shaping in Your Launch Style™—IYKYK.)This one’s for you if...
2025-05-1514 min
This Is What I'd Do If...This Is What I’d Do If… My Launch Failed or Didn’t Meet My ExpectationsMaybe you launched your course or program… and heard nothing but crickets.Maybe you had high hopes — and it just didn't go the way you imagined.Today, I'm sharing what I would do if my launch failed or didn’t meet my expectations — the real steps I'd take (after giving myself a minute to feel the feels) to figure out what went wrong, what actually matters, and how to move forward smarter and stronger.Because this is just one launch.It’s not the end — it’s the beginning of gathering the data you n...
2025-04-2838 min
Digital Business Your WayShe Outgrew Her Offer + Created a YouTube System Built for CEO EnergyWhat if evolving your signature offer didn’t mean scrapping everything and starting over?And what if YouTube could become the most sustainable, aligned lead engine in your business—without turning into a full-time content creator?In this episode, I’m joined by Melissa Mitchell of Wandermint Creative. We’re talking about what it really looks like to outgrow an offer, make changes with maturity, and shift from “this should work” to “this actually serves.” And then in the second half—we get into straight fire YouTube strategies no one else is sharing.This con...
2025-04-2441 min
Digital Business Your WayGaslit by the Launch Plan? The Quiet Cost of Performing “Success”Rethinking Launch Pressure, Personal Capacity, and Trusting Your OfferYou know that moment when you’re mid-launch and thinking, “Why does this feel like I’m holding a circus together with one paperclip and a prayer?”Yeah. That moment.This episode is a full-on behind-the-scenes pass into a Launch Without Limits coaching call, where I got real about what it actually takes to manage a launch when you don’t have a giant team, bottomless time, or magical fairy dust doing your marketing for you. (But wouldn’t that be nice?)Whether you...
2025-04-1733 min
Digital Business Your WayThe Truth About This Launch… And It Changed EverythingWhat happens when the thing you’ve done a hundred times… suddenly stops working?When your plan makes perfect sense, but you can’t move forward with it?That’s what this final episode of the Launch Style Stories series is all about. I’m pulling back the curtain—not on someone else’s launch, but on mine. This is the one that took the longest. The one that broke things open. The one that recalibrated everything about how I coach, launch, and lead.Spoiler: It wasn’t burnout. It wasn’t strategy. It wasn’t missing...
2025-04-0326 min
Digital Business Your WayTalking Strategy, Funnel Overwhelm, and Getting Offers Out FastWelcome in, everyone. Today I'm joined by the brilliant Lacey Cribb, a funnel builder, marketing tech expert, and business strategist who knows how to take the guesswork and stress out of launching. You might know her as the host of the Funnel Building Strategies for Online Business Owners podcast, but around here, she's also known as someone who's deeply grounded in helping people simplify and actually get their stuff out into the world.Lacey doesn’t just talk strategy—she builds systems that support you so you can actually follow through and launch what you've been dreaming abou...
2025-04-011h 02
Digital Business Your WayInside Paul Pruitt’s Launch Evolution and Why Your Style Matters More Than EverWhat if launching didn’t have to feel like an energy-draining performance?That’s exactly what Paul Pruitt and I got into in this conversation—one that spans industries, income levels, and entrepreneurial seasons. Paul’s launched a lot over the years (we’re talking real estate, photography, coaching, education), and what stood out most wasn’t just his success—it was his clarity around strategy, timing, and sustainability.Inside this episode, Paul shares what it actually looks like to evolve your launch and sales strategy over time—and why copying what worked for someo...
2025-03-2857 min
Digital Business Your WayAMA: Comfortable Sales Conversations + Smart Pricing for Global ClientsEver feel like you're still nervous on sales calls—even years into your business? Or wonder if you should charge in USD or your local currency? You're not alone. And in this AMA-style episode, I’m answering both of those questions straight from the community.We’re talking about the very real, very normal awkwardness of selling (even when you're great at what you do), and pulling back the curtain on international pricing decisions for digital business owners in today’s fluctuating economy.So if you've ever sat in front of your laptop wondering why you stil...
2025-03-2524 min
Digital Business Your WayFrenchie's Real Talk on Ditching the “Perfect” Launch PlanWhat if launching didn’t have to feel like an all-consuming, high-stakes gamble? In this episode, I sit down with business strategist and advisor Frenchie Ferenczi to talk about launching in a way that actually makes sense for your business—without the overwhelm, burnout, or rigid blueprints.Frenchie shares her first-ever launch story (spoiler: she made two sales and still considers it a success!), why she ignored the "perfect" step-by-step strategies, and how she found a launch style that worked for her energy, business stage, and goals. We also dive into the biggest mistakes entrepreneurs make when sell...
2025-03-2041 min
Digital Business Your WayFrom China to Mexico: How Quayjo Rebuilt His Business from the Ground UpWhat if the business you’ve built isn’t the one you actually want?That’s exactly what happened to my guest, Kwadwo Sampany-Kessie, Strategic Facebook Ads Partner and host of The Art of Online Business podcast. His journey is anything but traditional—from teaching Mandarin in China to an unexpected "forever vacation" in Mexico that reshaped his entire career.In this episode, Kwadwo [QUĀY.jo] and I drop in on a raw and real conversation about what happens when business pivots aren’t just necessary, but non-negotiable. We’re talking about rebuilding from scratch, the...
2025-03-1846 min
Digital Business Your WayUnfiltered Interview: Rethinking How Launching Works for YouUnfiltered Interview: Rethinking How Launching Works for YouFor this special episode of Launch Style Stories, we’re flipping the script! Instead of me, Tracie, asking the questions, my friend and podcast guesting strategist Natalie Koussa takes over the mic to interview me.I’ve been guiding you through different launch stories, helping you see what works, what doesn’t, and how launching isn’t one-size-fits-all. But today? We’re getting into my launch journey—where it all started, what I’ve learned the hard way, and why I created Your Launch Style.We’re talking...
2025-03-1348 min
Digital Business Your WayMore Clients or More Cash? The Truth About Revenue GrowthYou Think You Need More Clients… But Do You?If you’ve ever felt stuck between wanting more revenue but not wanting to scale your offer, this one’s for you.I see it all the time—business owners pouring all their energy into growing one offer, thinking that’s the only way to hit their revenue goals. But what if that tension you’re feeling isn’t actually about growth? What if it’s about misplacing your revenue needs?That’s exactly what came up in two coaching calls this week—two completely different...
2025-03-1117 min
Digital Business Your WayThe One Shift That Made Launching Fun Again with Caryn GillenLaunching is a wild ride, and no one knows that better than Caryn Gillen. With 15 years in the online space and a lifetime surrounded by family businesses, Caryn has experimented with just about every launch strategy out there. In this episode, she’s sharing what’s worked, what hasn’t, and the surprising realization that changed everything for her.From exhausting five-day challenges to rethinking live launches, Caryn opens up about how human design helped her discover a launch strategy that finally felt good. (Spoiler: It involved doing way LESS.) We also dive into the importance of aligni...
2025-03-0633 min
Digital Business Your WayWebinars That Work: Forget the Old Rules & Run Them Your WayForget the Old Rules - Make Webinars Work for You with Sue McLachlanAh, webinars. Love them, hate them, call them another name, they’ve been around forever—but are they still effective? Spoiler: Yes... if you do them right. And that’s exactly what we’re diving into today with Kajabi expert Sue McLachlan.Sue and I are breaking down the outdated, overhyped webinar formulas and showing you how to craft a webinar (or masterclass, workshop—pick your term) that actually fits your style, your audience, and your sales process. If you’ve ever felt like we...
2025-03-0445 min
Digital Business Your WayNatalie’s Laid-Back, Relationship-First Launch StyleWelcome to the first episode of Launch Style Stories, a limited series where we dive deep into the many ways you can launch—without the stress of copy-pasting someone else’s strategy. And today, we’re kicking it off with podcast guest expert Natalie Koussa to talk about how she has crafted a launch style that’s both laid-back and relationship-first.Natalie has built an entire business helping coaches and online experts become the first-choice name in their niche by landing guest spots on the podcasts their future clients already love. And in this episode, she’s breaking d...
2025-02-2749 min
Digital Business Your WayThe Hidden Truth About What Makes You Stand OutThe Hidden Truth About Your Business BrillianceEver feel like you’re just another coach, course creator, or service provider lost in a sea of sameness? That nagging voice whispering, “What makes me different?”—yeah, it’s a lie.In this episode, we’re tackling the biggest myth keeping entrepreneurs stuck: the idea that you have to find your uniqueness. The reality? It’s already there—you’re just too close to see it.We dive into:✔️ Why overthinking your uniqueness is actually a form of avoidance✔️ How to recognize the brilliance y...
2025-02-2517 min
Marketing #UnfilteredEp 167 | Finding your unique launch style with Tracie PattersonLet’s talk about finding your launch style! In this episode I asked her things like:What is some cookie cutter advice when it comes to launching that drives you crazy?Is there something specific that’s working in 2025?Where do most people get stuck with launching?What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze...
2025-02-191h 09
Digital Business Your Way2025 Is Here, and Old-School Strategies Already Failed. Now What?Season 2 Is Here—And It’s Time to Burn the Rulebook on What Should Work in BusinessWelcome to Season 2 of Digital Business Your Way! 🎉If you’re here, you already know—online business is changing FAST. And if 2024 left you scratching your head wondering why your go-to strategies aren’t hitting like they used to, you’re not alone.This season, we’re doubling down on business that works for YOU—your style, your energy, your way. No more copy-and-paste tactics that feel misaligned. No more forcing strategies that don’t fit.And today? We’re...
2025-02-1924 min
Seven Strong with Holly HillyerDemystifying Sales with Tracie Patterson: Creating a Business You LoveWelcome back to the Seven Strong Podcast! Today, we have an incredible guest, Tracie Patterson, the founder of Indie Coaching and host of the Cocktails, Coffee, and Conversations podcast. Tracie is a sales and offer coach who takes the ick out of sales and is here to guide you through creating your own unique style in business.Listen in as we cover:The importance of focusing on solving your customers' problems rather than just selling to them.Tips for reframing sales from a self-centered activity to a customer-centered interaction.Strategies for ensuring your marketing and sales...
2024-09-1035 min
Digital Business Your WayBehind the Scenes of a Coaching Business with Kelsey MurphyIn this engaging episode, Kelsey Murphy dives deep into her compelling evolution from corporate to a renowned 'coach's coach.' Sharing her insights and personal anecdotes, Kelsey explores how she discovered the world of coaching, the challenges she faced, and how she strategically structured her business to achieve work-life harmony. She offers invaluable advice on defining your niche, building supportive systems, and embracing continuous growth. Learn how Kelsey balances her professional aspirations with family life and why she emphasizes intuition and adaptability in creating a fulfilling career. Tune in for a conversation filled with inspiration, practical tips, and a...
2024-08-0849 min
Digital Business Your WayFrom Spinning Wheels to Solid Foundations: Balance Brand Cohesion with EvolutionIn this episode, host Tracie Patterson welcomes Kristin Lawton from the District Brand Bar, an expert in marketing and branding strategies. The discussion centers around the importance of creating solid business foundations to achieve a cohesive brand identity while allowing for evolution and flexibility. Kristin shares actionable advice on defining voice, choosing visuals, and maintaining consistency to build trust and familiarity with your audience. They also explore strategies for brand cohesion across various platforms and methods for leveraging AI tools like ChatGPT to define brand elements. The session aims to empower business owners, especially those transitioning from corporate roles...
2024-07-3042 min
Digital Business Your WayBreaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating ImpactIn this podcast episode, Tracie welcomes Emily Reagan to discuss the evolution of her online business focused on empowering virtual assistants through comprehensive courses and a supportive community. They delve into the nuances of transitioning from client work to focusing on mentorship and coaching, the importance of high-touch onboarding, and strategies for sustainable business growth. Key discussions include the challenges and benefits of membership models, the commitment to not just be a job board but a place of growth and connection, and the critical role proper team building plays in providing quality support to community members. Emily shares insights...
2024-07-1653 min
Digital Business Your WayAdapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & GrowthAdapting Your Online Business to Changing Buyer BehaviorIn this episode of 'Cocktails, Coffee, and Conversation™,' Tracie discusses how business owners can adapt to changing buyer behavior by diversifying their offer suite, implementing effective pricing and sales mechanisms, and retaining current customers with loyalty programs. She provides actionable strategies to create a sustainable and viable business. Tracie also highlights the importance of aligning your pricing, offer structures, and sales tactics with your business's unique needs and capacities, avoiding trends that may not serve your goals. She invites listeners to explore further resources like her course 'Audience to...
2024-07-0914 min
Digital Business Your WayLow-ticket part 2: Building Confidence & TrustIn today's episode of Cocktails, Coffee, & Conversations™, Tracie is joined by Sue McLachlan from the Unicorn Advisory to discuss the importance of low ticket offers in online business strategies. The conversation delves into the significance of gathering and using feedback, the role of trust in customer relationships, and how smaller priced offers can pave the way for larger investments. Sue shares her experiences with feedback and emphasizes the importance of maintaining integrity and setting clear expectations in sales messaging. Tracie emphasizes the responsibility of the buyer and the seller when it comes to creating and marketing these offers....
2024-07-0223 min
Digital Business Your WayBuyer Behavior vs Business Success: When it feels like tension, what do you do?Adapting to Changing Buyer Behaviors in a Sophisticated MarketIn this episode of Cocktails, Coffee, and Conversations™, host Tracie Patterson explores strategies for business owners to understand and adapt to changing buyer behaviors amid heightened market sophistication. Tracie debunks the myth that 'no one is buying' and emphasizes the importance of details, differentiation, and loyalty in offers. She discusses how consumer behavior is a reflection of economic trends and encourages listeners to adjust their business tactics accordingly. Tracie also introduces her Speakeasy Sales Salon™ program, designed to provide personalized coaching and business strategies for sustainable success.00...
2024-06-2512 min
Digital Business Your WaySpeaking of Success: Heather Sager on Voice, Family, & Growing a BusinessExplore the transformative journey of entrepreneur Heather Sager as she discusses finding confidence in one's voice, simplifying business processes, embracing change amidst major life transitions, and the crucial role of community and adaptability in successful entrepreneurship. Learn valuable insights on setting new business goals, redefining success, and prioritizing personal well-being in business decisions.In this in-depth conversation, host Tracie Patterson and her guest, Heather Sager, discuss navigating the complex landscape of building a digital business that aligns with personal growth and lifestyle changes. They cover a range of topics including the initial challenges of starting out, the...
2024-06-1846 min
Digital Business Your WayAMA: Layering Excitement with Transparency and What to Do When You Don't Know EverythingLayering Excitement and Overcoming Expert Fears in BusinessIn this episode of 'Cocktails, Coffee, and Conversations™' with Tracie, she answers listeners' questions about how to balance excitement with conscientious selling and how to handle fears of not having all the answers as a supposed expert. Tracie offers practical advice for capturing ideas without judgment, aligning them with audience needs, and reframing fears to contribute meaningfully to conversations. She also shares a free resource on creating effective 'Work With Me' pages and encourages business owners to embrace transparency and authenticity.00:00 Introduction to Cocktails, Coffee, and Co...
2024-06-1119 min
Digital Business Your WayBeyond One-Size-Fits-All: A Guide to Transparent & Effective MarketingThe Myth of One-Size-Fits-All Strategies in BusinessIn this episode, Tracie Patterson, host of Cocktails, Coffee, & Conversations™, is joined by Kristin Lawton of District Brand Bar, a seasoned marketing and branding expert. Kristin emphasizes the importance of transparency in sharing the unique factors that contribute to one's success, cautioning against the illusion of one-size-fits-all strategies in business growth. The discussion dives into the nuances of creating personalized marketing and branding approaches that suit individual business needs, emphasizing that what works for one person might not work for another. They also touch upon the responsibility of being honest ab...
2024-06-0445 min
Digital Business Your WayMetrics vs Value: Sustainable Success for Digital EntrepreneursIn this episode of Cocktails, Coffee, and Conversations™, Tracie delves into the crucial concept for entrepreneurs that one's value is not defined by metrics or numbers. Highlighting the unhealthy reliance on external validation, she explores three key areas essential for sustainable business sales. Through an engaging narrative, Tracie discusses the difference between intrinsic personal value and the mechanical value of business offerings, stressing the importance of internal validation. She encourages somatic practices for emotional grounding and dives deep into ensuring entrepreneurs feel the inherent worth and value of their work, audience, and themselves.00:00 Welcome to Cocktails, Coffee, an...
2024-05-2819 min
Digital Business Your WayQuiet Impact: Marketing Yourself on Your TermsEmbrace your expertise without the spotlight and create content and sales synergy. This episode captures an engaging conversation between the host, Tracie, and her guest, Jen, as they delve into the dynamics of marketing and content creation for individuals who prefer staying out of the spotlight. Jen shares her journey from being an English teacher to becoming a brand messaging and content strategist. They discuss the importance of knowing oneself, leveraging their expertise without needing to be the center of attention and methodologies for connecting authentically with audiences. The conversation highlights strategies like 'mirroring' to...
2024-05-1449 min
Digital Business Your WayCreating lasting fans & buyers with The HowIn this episode, Tracie challenges the common marketing advice that discourages sharing the 'how' in sales messaging. She argues that by detailing how a product or service fits into a potential buyer's daily life, marketers can connect more deeply with their audience. Tracie emphasizes the importance of demonstrating the practical application of solutions, rather than just theorizing about their benefits. She uses the example of healthy living to illustrate how people struggle to translate general advice into actionable steps that fit into their busy lives. Tracie suggests that by showing customers how a product or service can realistically be...
2024-05-0710 min
The Art of Online BusinessAuthentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie PattersonIn this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to...
2024-05-0126 min
Digital Business Your WayUnlocking the Power of Low Ticket Offers Part 1 with guest coach Sue McLachlanIn this episode of Cocktails, Coffee, and Conversations, host Tracie, a digital entrepreneur and business coach, engages with online business strategist and Kajabi expert, Sue McLachlan, from the Unicorn Advisory, to explore the strategic advantages of low ticket offers in the digital business landscape. They discuss the concept of low ticket offers, characterized by products priced under $100, and their potential to build customer trust, attract new clients, and serve as an entry point for further premium offerings. Tracie and Sue share insights on experimenting with pricing models, engaging in customer feedback, and using low ticket items as a marketing...
2024-04-3038 minThe Art of Online BusinessBefore We Hit Record With Sales & Offer Coach, Tracie PattersonIn this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn more about HSP Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empath...
2024-04-2931 min
The GistThe Caucasian PerquisiteIn Tracie McMillan's new book, The White Bonus: Five Families and the Cash Value of Racism in America, the author documents the lives and experiences of a handful of white Americans, including herself, and then attempts to quantify their racial benefit. Plus, Harvey Weinstein's NY State conviction is thrown out—a history and analysis of the Sandoval ruling. Produced by Joel Patterson and Corey Wara Email us at thegist@mikepesca.com To advertise on the show, visit: https://advertisecast.com/TheGist Subscribe to The Gist Subscribe: https://subscribe.mi...
2024-04-2639 min
Digital Business Your WayLabeling vs. Describing in Sales: Unveiling the True Meaning of WordsIn this 'Cocktails, Coffee, and Conversations' podcast episode with Tracie, we reframe sales messaging for a positive impact where the focus is on the importance of properly understanding and utilizing sales terminology, particularly 'pain points' and 'objections', in messaging. Tracie describes the common misconception that makes sales language seem negative and suggests a shift from simply labeling to more descriptive, insightful communication. She emphasizes the significance of recognizing 'pain points' as the audience's current situation and 'objections' as their need for more information rather than outright rejections. The episode also introduces the concept of an 'offer' as a strategic...
2024-04-2316 min
Digital Business Your WayBeyond Conforming for Entrepreneurial Success with guest Belinda WeaverIn this episode, host Tracie Patterson chats with Belinda Weaver, a renowned copywriter and creative business growth coach. Belinda shares her transition from the corporate sector to embracing entrepreneurial freedom, highlighting her struggles with conventional success paths and the importance of giving oneself permission to experiment. She discusses her coaching approach, emphasizing skill development, system creation, and confidence building for writers. The conversation also explores the concept of 'personal branding' versus 'business identity,' the fear of letting go, and the balance between following a model and trusting oneself. They delve into the benefits of slow thinking, the use...
2024-04-1647 min
Digital Business Your WayAMA: The Lead Magnet Dilemma and StrategyMaximizing Lead Magnet Effectiveness and Audience EngagementIn this episode of Cocktails, Coffee, and Conversations, host Tracie discusses the importance of selecting and creating the right lead magnet for your audience to support your business effectively. She answers a listener's question about improving a lead magnet that isn't performing as expected. Tracie emphasizes the need to align lead magnets with one's brand and overall offer suite and the significance of understanding one's audience to achieve better conversion rates. She also touches on the role of traffic sources and their impact on conversion. The conversation includes insights on...
2024-04-0922 min
Digital Business Your WayFinding Balance and Purpose in Entrepreneurship with Jackie EllisIn this episode of the 'Cocktails, Coffee, and Conversations' podcast, host Tracie, a digital entrepreneur coach, engages in an insightful conversation with guest Jackie Ellis, a digital marketing strategist specializing in Facebook ads for female entrepreneurs. The discussion starts with Jackie sharing her entrepreneurial journey from overworking in a 9 to 5 to finding herself overcommitted in her own business, setting the stage for the episode's focus on finding what's important and making courageous changes. Jackie shares her transformation from working in high-stress environments, leading to a stress-induced heart attack, to carving out a profitable online business that aligns...
2024-04-0333 min
Digital Business Your WayYour Power as a Business Owner: From Pressure to Empowerment in Digital EntrepreneurshipIn this episode of Cocktails, Coffee, and Conversations, host Tracie, a business rebel and digital entrepreneur, explores the challenges and misconceptions around selling within the online business realm. Tracie discusses how the fear and negativity surrounding sales tactics can drive entrepreneurs to either extreme approaches or complete avoidance, potentially harming their business. Emphasizing the power of choice in how we present and conduct our business, she encourages listeners to take active steps in reshaping their sales approach to align with values that reject oppressive systems and embrace genuine, positive change. By observing, analyzing, and acting on our...
2024-04-0318 min
Digital Business Your WayThe Art and Strategy of VIP Upsells in Online BusinessIn this episode of 'Cocktails, Coffee, and Conversations,' host Tracie, alongside guest Sue McLachlan from the Unicorn Advisory, delves into the concept of VIP upsells within the realm of digital products and online business strategies. They explore whether entrepreneurs need VIP options, the motivations behind offering such upsells, and how they can be more than just a higher price point. The discussion covers different scenarios where VIP offers can be beneficial, addressing them not as exclusive or premium for the sake of higher charges but as tailored solutions for specific client needs. They emphasize...
2024-04-0343 min