Shows
The Leading DifferenceZed Williamson | Founder & CEO, TrackableMed | Neuroscience & Mindset, Aligning Goals, & System OptimizationZed Williamson is the founder and CEO of TrackableMed. He explores his transition from the advertising world to the medtech industry, where he applies neuroscience and behavior change principles to optimize medical systems. Zed discusses the importance of bridging the gap between clinical information and human connections in healthcare, and shares insights from his two podcasts aimed at medical sales and private practice growth. This discussion is packed full of practical advice for leaders in all industries.
Guest links: https://www.trackablemed.com/ | https://www.linkedin.com/in/zedwilliamson/
Charity supported: Polaris Project...2025-05-1630 minThe Leading DifferenceZed Williamson | Founder & CEO, TrackableMed | Neuroscience & Mindset, Aligning Goals, & System OptimizationZed Williamson is the founder and CEO of TrackableMed. He explores his transition from the advertising world to the medtech industry, where he applies neuroscience and behavior change principles to optimize medical systems. Zed discusses the importance of bridging the gap between clinical information and human connections in healthcare, and shares insights from his two podcasts aimed at medical sales and private practice growth. This discussion is packed full of practical advice for leaders in all industries.
Guest links: https://www.trackablemed.com/ | https://www.linkedin.com/in/zedwilliamson/
Charity supported: Polaris Project...2025-05-1630 min
The Circuit of Success Podcast with Brett GillilandMindset Mastery in Business and Life with Zed Williamson | The Circuit of Success PodcastIn this episode of The Circuit of Success Podcast, host Brett Gilliland welcomes Zed Williamson, a business leader whose life experiences have deeply influenced his approach to success. Zed begins by sharing a powerful personal story about adopting his son from Russia during the chaos of Hurricane Katrina. This experience, filled with unexpected obstacles, taught him the importance of resilience and unwavering focus. Zed explains how the lessons learned from navigating this life challenge have shaped his philosophy on overcoming difficulties in both business and life.
As the conversation unfolds, Zed dives into the importance o...2024-09-2537 min
The Circuit of Success Podcast with Brett GillilandMindset Mastery in Business and Life with Zed Williamson | The Circuit of Success Podcast
In this episode of The Circuit of Success Podcast, host Brett Gilliland welcomes Zed Williamson, a business leader whose life experiences have deeply influenced his approach to success. Zed begins by sharing a powerful personal story about adopting his son from Russia during the chaos of Hurricane Katrina. This experience, filled with unexpected obstacles, taught him the importance of resilience and unwavering focus. Zed explains how the lessons learned from navigating this life challenge have shaped his philosophy on overcoming difficulties in both business and life.
As the conversation unfolds, Zed dives into the importance o...2024-09-2537 minThe Circuit of Success Podcast with Brett GillilandMindset Mastery in Business and Life with Zed Williamson
In this episode of The Circuit of Success Podcast, host Brett Gilliland welcomes Zed Williamson, a business leader whose life experiences have deeply influenced his approach to success. Zed begins by sharing a powerful personal story about adopting his son from Russia during the chaos of Hurricane Katrina. This experience, filled with unexpected obstacles, taught him the importance of resilience and unwavering focus. Zed explains how the lessons learned from navigating this life challenge have shaped his philosophy on overcoming difficulties in both business and life.
As the conversation unfolds, Zed dives into t...2024-09-0237 min
The Physician Growth AcceleratorWhat’s Wrong With My Website? A Private Practice StoryHave you ever wondered? “Does my website do anything for me?”. If so, you aren’t alone. In this Private Practice Story, Zed discusses a practice that had a beautiful website, but it was alienating 80% of potential patients. Request a Practice Assessment Review: https://www.physiciangrowthaccelerator.com/connect Take the Vitals Diagnostic: https://www.physiciangrowthaccelerator.com/vitals-diagnostic Sponsored by TrackableMed 2024-06-2503 min
The Physician Growth AcceleratorThe Key to Unlocking Freedom in Your Medical PracticeIs what you are experiencing today “what you want”? If you aren’t sure - this episode of the Physician Growth Accelerator Podcast is for you. Zed dives into the concept of freedom within your medical practice by breaking down systems, diagnosing constraints, and prescribing actionable solutions. He explains the shift that allows you to reclaim control and drive your practice toward your true goals. Listen to uncover… How to pinpoint and remove the most significant barriers hindering your practice’s growth. Discover a simple question that can unlock deeper, more meaningful goals. The mindset shif...2024-06-1910 min
The Physician Growth AcceleratorLeadership and Vision in Medicine: Dr. Caleb Masterson's ApproachIn this episode of The Physician Growth Accelerator podcast, host Zed Williamson welcomes Dr. Caleb Masterson, founder of Provider Autonomy and ENT Center of Alabama. Dr. Masterson dives into his challenges in transitioning from medical training to practice ownership, revealing the strategies and foundation he created to overcome these hurdles. If you are looking for actionable ways to create a better medical practice environment - this episode is for you. Listen to uncover: The importance of having a mission, vision, and clear practice values Key pillars to achieving long-term practice success Ways to ensure a...2024-06-1227 min
The Physician Growth AcceleratorFrom Frustration to Growth: How to Diagnose and Fix Practice IssuesImagine telling a patient not to go through with a blood test to uncover what is limiting their health? You would never do that. And at the same time thousands of private practices operate without understanding the health of their business. In this episode of the Physician Growth Accelerator, Zed dives into the vital systems that drive your medical practice's success and explores how identifying and addressing constraints can unlock your practice's true potential. Listen to uncover: How to pinpoint and measure critical metrics affecting your practice's health. The impact of missed phone calls...2024-06-0509 min
The Physician Growth AcceleratorThe Culture Cure: Diagnosing and Revitalizing Your Medical PracticeAll private medical practices have a culture. The question is - did you create yours on purpose or was your created from the system you are operating? Many physicians feel like drama, gossip, and frequent bad days are just a part of running a business. On this episode of the Physician Growth Accelerator Zed discusses how owning your culture can create a completely different outcome. Listen to uncover: The importance culture plays in the health of your practice Why your team needs to know their “why” Your role in defining the culture of your practi...2024-05-2911 min
Succeed in MedicineThe One Thing Holding Back Your Practice (and How to Beat It)—- 👋 This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified. —- 👋 This episode is also sponsored by Physician Growth Accelerator. A private practice partner that helps you uncover and overcome business constraints in your practice. Isn’t it time your practice thrived? Zed’s story begins in 2011 when he founded TrackableMed with the goal of boosting patient flow. However, he quickly hit a wall with inconsistent results across different practices. "We would get 10 different outcomes in 10 different cities," Zed recalls. The culprit? Internal constraints like overwhelmed...2024-05-2333 min
The Physician Growth AcceleratorCognitive Dominance: Dr. Mark McLaughlin’s Guide to Outthinking Obstacles.In this episode of the Physician Growth Accelerator podcast, Zed welcomes Dr. Mark McLaughlin, a renowned neurosurgeon and author of "Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear." Don’t miss this conversation as Dr. McLaughlin shares his experiences and the philosophies that have shaped his approach to both neurosurgery and life, providing valuable insights for physicians looking to elevate their practice and personal growth. Listen to uncover… Techniques to dismantle fear and renew passion for your profession How cognitive dominance can improve quick and effective decision-making Ways to tweak medical practice systems for b...2024-05-2220 min
The Physician Growth AcceleratorThe Key to Transforming Satisfied Patients into Practice AmbassadorsFor some doctors, reviews come easy. For others, one bad review could put your entire practice at risk. Either way - potential patients are looking. In this episode of the Physician Growth Accelerator Podcast, Zed dives into the Influencer Vital. Are you leveraging the impact that reviews and referrals can have on your practice? If you aren’t sure - then this episode is for you. Listen to Uncover: The importance of measuring the Influencer Vital A simple way to increase positive reviews The impact “community” has on patient decisions Sponsored by TrackableMed 2024-05-1511 min
The Physician Growth AcceleratorWhy Do Patients Avoid Treatment? And Tips to Overcome…Do you ever have patients who don’t make it to treatment, despite being the perfect fit? Why do patients in pain hesitate to take the steps needed to make a change? In this episode of The Physician Growth Accelerator, Zed discusses the Reflection Vital and how you can improve it in your practice. The Reflection Vital is the period in time when treatment has been suggested, but not yet occurred for a patient. It is a pivotal part of the patient journey and perfecting it is imperative to practice success. Listen to uncover… How an...2024-05-0811 min
The Physician Growth AcceleratorCreating Clinic Efficiency: Dr. David Canes' Journey from Burnout to InnovationPhysicians - Have you ever wished you could clone yourself? What if you could create a system that allowed patients to trust you more, increase education, and save you time? In this episode of the Physician Growth Accelerator, Dr. David Canes, Urologist and innovator discusses how he beat burnout by creating a system that allowed him to maximize what he loves doing and streamline what became monotonous. Listen to uncover: Understand how burnout is affecting you and your business Ways technology can help you bring back professional fulfillment How Wellprept can help you scale yo...2024-05-0132 min
The Physician Growth AcceleratorFrom Burnout to Breakthrough: A Urologist's Guide to Practice RevivalHave you ever felt “stuck” in your medical practice? Do things just have to be this way? In this episode of the Physician Growth Accelerator, Dr. Joe Pazona, Urologist and medical practice owner discusses his journey from feeling unfulfilled to having control of his destiny. Listen to uncover: How reevaluating and adjusting existing practice systems can lead to improvements Dr. Pazona’s insights into creating a thriving practice The importance of “understanding your why” Sponsored by TrackableMed 2024-04-2434 min
The Physician Growth AcceleratorThe Silent Revenue Killer: Your Patient's In-Office ExperienceWhy do patients in pain choose not to move forward with treatment? You know they would greatly benefit but you still find yourself with drop-offs. In this episode of The Physician Growth Accelerator Podcast, Zed discusses the Experience Vital and how it can be silently wasting revenue opportunities in your practice. If you want to help more patients finally experience treatment - this episode is for you. Listen to uncover: How your belief around patient communication may be limiting your business The variables that can be causing an unhealthy Experience Vital The measurement to det...2024-04-1711 min
The Physician Growth AcceleratorThe Scary Truth About No-Shows: How Does Your Practice Compare?Do you have no-shows, reschedules, or cancelations in your medical practice? Why does this happen? In this episode of the Physician Growth Accelerator Podcast, Zed discusses the Bias Vital and the impact an unhealthy vital can have on your business. If you feel like you don’t have control over minimizing no-shows in your practice - this episode is for you. Listen to uncover: Ways constraint theory is affecting your practice The simple reason no-show rate jumps to 60% How you can combat bias to increase appointment attendance Sponsored by TrackableMed2024-04-1012 min
The Physician Growth AcceleratorThe Influence Stress Has on Your ENT Practice’s SuccessHow does your stress impact your medical practice? How is your medical practice influencing your stress? On this episode of The Physician Growth Accelerator podcast, Zed reveals key insights from our recent 100 ENT Physician Survey. The survey revealed the primary stress levels among Otolaryngologists and the difference in the problems physicians with debilitating vs. healthy stress have. Listen to uncover: Understanding the direct correlation between stress levels and office dynamics. Strategies for identifying and addressing the root causes of stress within your practice. Practical tips for transforming the way you think about challenges and ob...2024-04-0310 min
The Physician Growth AcceleratorYou are Missing Out on New Patients (and what YOU can do about it)The ability for your practice to reliably and systematically convert a patient in need to an appointment is a direct measure of the capacity of success you can achieve. It is an often overlooked reason for practice struggles. In this episode of The Physician Growth Accelerator Podcast, Zed dives into the Conversion Vital and how it is the most common area medical practices lose the most opportunity. Listen to uncover: What percentage of patients do you miss out on The scary industry conversion statistic holding practices back The first steps to determining if your C...2024-03-2712 min
The Physician Growth AcceleratorA Physician’s Guide to Data-Driven Business Diagnosis and ActionHow does your practice leverage data? Does it feel like you are going down a rabbit hole or truly uncovering the problem you want to solve? In this episode of The Physician Growth Accelerator, Zed talks about the unintended consequences of being too reactionary with data and a new approach that can shift your efforts to being far more productive. Listen to uncover… The importance of a “problem statement” guiding data collection One forward-thinking question that will help narrow decisions Weighing the consequences of making decisions based on data Sponsored by TrackableMed2024-03-2012 min
The Physician Growth AcceleratorAncient Wisdom for the Modern Physician's MindsetHow does your mindset affect daily life? The truth is your mindset influences every aspect of your life. At work, at home, and beyond. In this episode of The Physician Growth Accelerator Podcast, Zed uncovers how we unintentionally end up on cruise control, going down a path we never intended to, simply because we allow our behavior to be driven by the external, not the internal. Listen to uncover… How to reverse perspectives for positivity The power stoic philosophy can bring to life today Awareness of how inputs and constraint affect your behavior Sp...2024-03-1507 min
The Physician Growth AcceleratorHow to Love the Uphill Battle in Business and LifeDo you ever find yourself dreading “uphill” moments? In this episode of The Physician Growth Accelerator Podcast, Zed talks about his perspective on the “uphill” moments and how he recognized a difference between those who embrace them and those who avoid them. Listen to uncover… How our brain protects itself from difficult moments Ways you can redefine uphill moments The importance of (sometimes) thinking like a teenager Sponsored by TrackableMed 2024-03-0810 min
The Physician Growth AcceleratorFrom Plateau to Peak: Transforming Your Medical Practice Have you experienced a “Growth Plateau”? Even when you invest in new technology or a new team member you never seem to make it to the next level. In this episode of The Physician Growth Accelerator, Zed explores why private medical practices often hit growth plateaus and key insights on how to overcome them. Listen to uncover… Understanding the concept of “Tragedy of the Commons” Identifying when limited information may be impacting decisions How your mindset impacts your practice’s growth Sponsored by TrackableMed 2024-03-0112 min
The Physician Growth AcceleratorLetting Go to Grow: Hire, Fire, and Retain the Right EmployeesWould you confidently rehire all of your team members today? For many business owners, the answer is no, but that doesn’t always lead to swift action. In this episode, Zed dives into the common dilemma of holding onto staff for too long and the repercussions this can have on the overall health of the business. Listen to uncover… Strategies for effective communication and setting clear expectations to avoid surprises in performance. Practical methods to evaluate whether current staff members are the right fit Insights on creating and maintaining behavioral standards Sponsored by Trac...2024-02-2309 min
The Physician Growth AcceleratorHow to Stop the Spread of Low PerformanceWhy does low performance happen? There are reasons why our brains allow for lower performance as time goes on. Join Zed as he walks through proven techniques for setting standards that will have your team performing at their peak. Listen to uncover… The concept of 'drift to low performance' and how it manifests in your practice Strategies for setting specific, measurable standards Techniques to shift focus from negative biases to recognizing positive performance spikes Sponsored by TrackableMed2024-02-1609 min
The Physician Growth AcceleratorBuilding a High-Performing ENT Team: Staffing Strategies That Drive RevenueSpecialty Spotlight! In this episode of The Physician Growth Accelerator Podcast Zed leverages his experience of working with hundreds of ENT practices. From culture to leadership, Zed covers several topics that can help you transform your otolaryngology team into a high-performing staff that drives revenue for your business. Listen to Uncover: Uncover misconceptions about patient volume Steps to defining your practice culture A new perspective on complaints Sponsored by TrackableMed 2024-02-1318 min
The Physician Growth AcceleratorWasted Time: Overcome Repeat ProblemsDo you feel like the same problems happen over and over again in your practice? In this episode of the "Physician Growth Accelerator" podcast, host Zed Williamson dives deep into the recurring problems that plague private medical practices. Zed guides listeners through a methodical approach to diagnosing and addressing the root causes of practice inefficiencies. Listen to uncover: Understanding the 'Five Whys' technique to uncover the underlying reasons behind persistent problems in your practice Strategies to empower your staff and create a proactive problem-solving culture How to apply the principles of patient care to bu...2024-02-0910 min
The Physician Growth AcceleratorHow to STOP Drama in Your PracticeThe most common staff based issue among medical practices is in-office drama. Most Physicians feel it is unavoidable, this is simply not true. In this episode of the "Physician Growth Accelerator," Zed Williamson challenges the notion that such issues are just an inevitable part of the workplace, arguing instead that they are symptoms of deeper systemic problems. He urges listeners to recognize how allowing these negative behaviors can hinder the practice's ability to work cohesively and deliver optimal patient care. Listen to uncover… The real cost of unchecked office drama and gossip on team dy...2024-02-0213 min
The Physician Growth AcceleratorReasons Patients Avoid Treatment. Tips to Uncovering Patient BiasYou have seen it before: a patient who would highly benefit from the treatment solution you offered does not get treated. Why? For physicians, the decision of treatment is a logical one. For patients, it’s all about emotion. In this episode of the Physician Growth Accelerator Podcast, Zed discusses the biases behind why patients stay in pain rather than get treatment and how you, as a physician, can help your patients overcome them. Listen to uncover… How ambiguity effect can hinder patient decision-making Ways to combat negativity bias in patient perceptions Tips for naviga...2024-01-2612 min
The Physician Growth AcceleratorOvercome Reimbursement Challenges: Mastering Your Practice's EconomicsDo you feel like you are at the whim of shifting reimbursements? You can’t just change your prices when reimbursements decline. Many physicians feel like this is something they just have to deal with. On this episode of the Physician Growth Accelerator Podcast, Zed discusses how you can take back control of your schedule and reduce the painful impact of declining reimbursements. Listen to uncover… Strategic ways to design your schedule that delivers better care and business health The hidden culprit keeping patients from seeking you How many physicians are wasting money on curre...2024-01-1916 min
The Physician Growth AcceleratorUnderstanding Capacity and Expansion in Medical PracticesMedical practice growth is not always as simple as adding a new location. Often, adding a new location can actually hinder the growth of your medical practice by creating unintended constraints. How do you make sure you make the right decision? In this episode of the Physician Growth Accelerator Podcast, Zed walks through key data points you need to understand before making the decision to expand. Discover how to make growth decisions that are not just about expanding, but about truly enhancing your practice’s success. Listen to uncover... Why adding more locations is no...2024-01-1211 min
The Physician Growth AcceleratorShifting Perspectives: Mastering Physician-to-Patient CommunicationHumans do not make decisions logically. For patients, this is especially true. How many times have you been in a situation where you know the treatment you are suggesting to a patient would change their life-but they do not immediately do it? Why? They are making decisions emotionally. Often, physicians are stuck in a logical state of communication. In this episode of the Physician Growth Accelerator Podcast, Zed dives into how emotions significantly impact patient choices. He challenges the traditional views of patient-practice interactions, highlighting the importance of understanding and adapting to the emotional needs and biases...2024-01-0511 min
The Physician Growth AcceleratorThe Key to Creating Peak Performance in Your Medical and Office StaffDo you have employees that don’t “carry their weight”? You may believe that is just the way things are...maybe you think you must accept it as a reality. The truth is you can get more out of all of your employees in a way that benefits you, your business, and the employees themselves. The tough reality: the current state of your team is likely a direct reflection of your leadership. Within that reality lies the opportunity to change the system you are currently frustrated by. Join Zed on the Physician Growth Accelerator Podcast to unc...2023-12-2911 min
The Physician Growth AcceleratorMastering Online Reviews: A Guide for Medical PracticesWhether or not we agree with it, patients make decisions on the physicians they choose based on online reviews. These reviews, often underestimated, can significantly impact your practice's growth and public perception. If your reviews are not positive, it can feel difficult to overcome. The truth is, there are simple things you can put in place to overcome this frustrating situation. Join Zed Williamson on this episode of the Physician Growth Accelerator if your practice could benefit from taking control of your online presence. Listen to uncover... The psychology behind patient feedback Simple tips...2023-12-2218 min
The Physician Growth AcceleratorNavigating Tough Decisions: Handle Staffing Changes With ConfidenceAs an independent medical practice owner, your goal has been to create a thriving and growing business environment where patients and staff find success. However, as your practice evolves, you may encounter dilemmas, including staff members who once served crucial roles but now pose limitations. Sometimes, what got you here won’t get you there. Join Zed Williamson on this episode of the Physician Growth Accelerator Podcast as he helps private practice physicians navigate tough staffing decisions in their practice with confidence. Listen to uncover… The importance of owning the decisions required for your practice...2023-12-1514 min
The Physician Growth AcceleratorThe Psychology of Appointment Attendance: Tips for Less No-ShowsAppointment no-shows and cancellations are major frustrations among private practice physicians. The worst part is - it is likely much worse than you realize and the impact they have on your business is huge. Often, there is a belief that this is something you just have to “deal” with. This is not true. Join Zed Williamson on the Physician Growth Accelerator Podcast as he redefines the status quo around no-shows and cancellations. Listen to uncover… The patient perspective How your practice is likely creating no-shows Ways you can create an outcome that reduces risk Spo...2023-12-0816 min
The Physician Growth AcceleratorBeyond the White Coat: Embracing Your Role as a Physician Business LeaderAs a physician, when you think of your role in your private medical practice - the answer might seem pretty clear. The truth is if your answer is just focused on patients and not leading your business, that is likely a sign of ineffective leadership. It’s time to embrace the impact that you have on your organization and become a more effective leader. Join Zed Williamson in this thought-provoking episode as we delve into the world of physician leadership. Listen to uncover... How to catch habits of an ineffective leader The true impact ph...2023-12-0110 min
The Physician Growth AcceleratorThe Expansion Dilemma: When to Add New Locations and When to Hold BackAre you considering the next steps for growing your private medical practice? Maybe expanding locations seems like a reasonable path. Many physicians believe that the way to increase capacity is to open a new location. For some, this may be true. For many others, this is a costly misunderstanding of capacity and constraint. Join Zed Williamson on the Physician Growth Accelerator podcast as he gives critical insight into strategically expanding your medical practice. Listen to uncover... Signs you should or should not expand How to recognize bias when deciding to expand Hidden unused capacity i...2023-11-2411 min
The Physician Growth AcceleratorBreaking Free from Medical Practice Struggles: A Proactive MindsetAre you tired of the constant struggles in your medical practice? Every time you turn around, does it feel like there is something else “out of your control” that needs your attention? Running and leading a private medical practice does not have to be this way. Join Zed Williamson on the Physician Growth Accelerator podcast as he shares insights on regaining control of your medical practice by embracing a proactive mindset. Gain valuable strategies to take control of your practice and overcome common challenges. It's time to move from reacting to situations to owning the outcomes. Li...2023-11-1714 min
The Physician Growth AcceleratorThe Capture Vital: Why Your Front Desk Can Make or Break Your PracticeDo your patients get left on hold or wait more than 5 days for an appointment? If so, you’re likely wondering why your conversion rates are declining. By making small changes to your scheduling and staff communication tactics, you can tailor your approach to your ideal patient and significantly improve conversions. In this week’s episode, Zed discusses the capture vital. He breaks down simple techniques that make a big difference, reveals how patients react to their experiences and provides valuable feedback on how to approach every call. What we discuss in the episode: How...2023-11-1015 min
An Agency StoryWhy Neuroscience Might Be the Only Advantage That Matters - TrackableMedCompany: TrackableMedOwners: Zed WilliamsonYear Started: 2011Employees: 26-50 What if your agency could drive patient action using neuroscience instead of flashy ads? In this episode, Zed Williamson, founder of TrackableMed, shares how understanding human behavior helped him grow a thriving medical marketing agency. Discover how his strategic approach redefines what it means to create meaningful, results-driven campaigns.Key TakeawaysWhy most medical marketing fails and how neuroscience changes everythingThe patient communication mistake that’s costing practices real revenueHow agency owners can...2023-11-0625 min