TrackableMed - Podcast Details

Shows

The IndeDocs Podcast Finding the “Pinch Points” : How to Protect the Health of Your Independent PracticeIn this episode, IndeDocs podcast producer Jenna Leith and TrackableMed founder Zed Williamson discuss the strategy of elevating your bottom line and the patient experience simultaneously, the game-changing power of understanding your own metrics, and how “designing failure” can lead to your greatest successes. Zed Williamson After spending years in advertising, Zed Williamson founded TrackableMed in 2011, a comprehensive medical growth platform grounded in neuroscience. Originally from Silicon Valley, Zed grew frustrated by lack of accountability in the advertising industry as a whole and decided to start TrackableMed to focus on results. Toda...

2026-02-2459 min

Workforce Wisdom with Christy Bray Episode 22: Accelerating Physician Growth with Zed WilliamsonFor this twenty-second episode of PracticeLink Media Network's "Workforce Wisdom: The Future of Healthcare Talent" podcast, host Christy Bray welcomes Zed Williamson, Founder of TrackableMed and Physician Growth Accelerator. Together they discuss the importance of personal growth, insights into AI in healthcare, core tenets of business growth and so much more! For more information, visit PracticeLink.com or email PLMedia@PracticeLink.com.

2025-08-1343 min

The Modern Practice Podcast presented by Rectangle Health From Growing Pains to Growing Gains pt 2On this episode of The Modern Practice Podcast, host Gary Tiratsuyan welcomes Zed Williamson, CEO of Trackable Med back to the show for part 2 of this mini-series, "From Growing Pains to Growing Gains. During the episode, Zed dives deeper into the strategies and tactics that enable practices to grow by having a deep understanding of the root causes holding teams back. Connect with Zed on LinkedIn: https://www.linkedin.com/in/zedwilliamson/ Tune in to the Physician Growth Accelerator Podcast with Zed Williamson: https://www.physiciangrowthaccelerator.com/episodes Take the Physician Growth Assessment -https://www.physiciangrowthaccelerator.com/vitals-diagnostic Learn...

2025-05-2749 min

The Leading Difference Zed Williamson | Founder & CEO, TrackableMed | Neuroscience & Mindset, Aligning Goals, & System OptimizationZed Williamson is the founder and CEO of TrackableMed. He explores his transition from the advertising world to the medtech industry, where he applies neuroscience and behavior change principles to optimize medical systems. Zed discusses the importance of bridging the gap between clinical information and human connections in healthcare, and shares insights from his two podcasts aimed at medical sales and private practice growth. This discussion is packed full of practical advice for leaders in all industries. Guest links: https://www.trackablemed.com/ | https://www.linkedin.com/in/zedwilliamson/ Charity supported: Polaris Project...

2025-05-1630 min

Medical Sales Accelerator Rethinking Co-Marketing: The Critical Steps You're Overlooking Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales teams can derail even the best medical device strategies, leaving practices skeptical and patients underserved. Identifying the right approach isn't just critical—it's transformative. In this episode, sponsored by Physician Growth Accelerator, we talk with Aryn Peled, Managing Director at TrackableMed. Aryn draws from her extensive experience in market development and sales to unpack how successful co-marketing bridges the gap between medtech companies and healthcare practices. She reveals the pitfalls of poorly executed co-marketing prog...

2025-04-2819 min

Med Tech Gurus Beyond the Pitch The Science of Winning Gurus, get ready for an electrifying conversation with a true game-changer in MedTech sales and practice growth! Today, we welcome Zed Williamson, the Founder and CEO of TrackableMed, a company revolutionizing how specialty private practices and MedTech sales teams accelerate growth. With deep expertise in neuroscience-driven marketing, Zed has cracked the code on how physicians and sales reps can drive sustainable success. Through Physician Growth Accelerator and Medical Sales Accelerator, he helps practices streamline operations while equipping sales reps with the tools to become indispensable advisors rather than just product pushers. In this episode, Zed...

2025-04-0940 min

The Modern Practice Podcast presented by Rectangle Health From Growing Pains to Growing GainsOn this episode of The Modern Practice Podcast, host Gary Tiratsuyan is joined by Zed Williamson, CEO of Trackable Med. For over 10 years Zed and his team have empowered practices to achieve their growth goals leveraging expertise in neuroscience.Zed shares his insights into transforming the mindset of each staff member to focus on growth, with purpose. Zed speaks to the importance of hiring the right team members, enabling them to achieve their objectives with the right tools and level of support.Connect with Zed on LinkedIn: https://www.linkedin.com/in/zedwilliamson/...

2025-04-0145 min

The Circuit of Success Podcast with Brett Gilliland Mindset Mastery in Business and Life with Zed Williamson | The Circuit of Success PodcastIn this episode of The Circuit of Success Podcast, host Brett Gilliland welcomes Zed Williamson, a business leader whose life experiences have deeply influenced his approach to success. Zed begins by sharing a powerful personal story about adopting his son from Russia during the chaos of Hurricane Katrina. This experience, filled with unexpected obstacles, taught him the importance of resilience and unwavering focus. Zed explains how the lessons learned from navigating this life challenge have shaped his philosophy on overcoming difficulties in both business and life. As the conversation unfolds, Zed dives into the importance o...

2024-09-2537 min

The Circuit of Success Podcast with Brett Gilliland Mindset Mastery in Business and Life with Zed Williamson In this episode of The Circuit of Success Podcast, host Brett Gilliland welcomes Zed Williamson, a business leader whose life experiences have deeply influenced his approach to success. Zed begins by sharing a powerful personal story about adopting his son from Russia during the chaos of Hurricane Katrina. This experience, filled with unexpected obstacles, taught him the importance of resilience and unwavering focus. Zed explains how the lessons learned from navigating this life challenge have shaped his philosophy on overcoming difficulties in both business and life. As the conversation unfolds, Zed dives into t...

2024-09-0237 min

Succeed in Medicine: Practical Knowledge for Busy Physicians The One Thing Holding Back Your Practice (and How to Beat It)—- 👋 This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified. —- 👋 This episode is also sponsored by Physician Growth Accelerator. A private practice partner that helps you uncover and overcome business constraints in your practice. Isn’t it time your practice thrived? Zed’s story begins in 2011 when he founded TrackableMed with the goal of boosting patient flow. However, he quickly hit a wall with inconsistent results across different practices. "We would get 10 different outcomes in 10 different cities," Zed recalls. The culprit? Internal constraints like overwhelmed...

2024-05-2333 min

An Agency Story Why Neuroscience Might Be the Only Advantage That Matters - TrackableMedCompany: TrackableMedOwners: Zed WilliamsonYear Started: 2011Employees: 26-50 What if your agency could drive patient action using neuroscience instead of flashy ads? In this episode, Zed Williamson, founder of TrackableMed, shares how understanding human behavior helped him grow a thriving medical marketing agency. Discover how his strategic approach redefines what it means to create meaningful, results-driven campaigns.Key TakeawaysWhy most medical marketing fails and how neuroscience changes everythingThe patient communication mistake that’s costing practices real revenueHow agency owners can...

2023-11-0625 min

Medical Sales Accelerator All the Market Data with None of the BS Think about it, the company that sells you your deodorant knows more about you than a medical device company. Why does that seem so backwards? But what if we told you there's a tool available for medical device companies to gain valuable insights about 2.8 million healthcare practitioners? In this episode, sponsored by TrackableMed, Founder and CEO of Alpha Sophia, Paul-Lukas Hoffschmidt, joins us to share how he's accelerating product adoption across the industry. We discuss how to use data to create more targeted opportunities, facilitate more meaningful discussions, and separate from crowded ecosystems. Join us...

2023-10-2322 min

Medical Sales Accelerator Are Inside Sales Right for Medical Device? Sponsored by TrackableMed What if you never had to worry about missing calls and losing sales, and sales STILL kept moving? It may be out of your comfort zone, but adopting inside sales tactics has been proven to accelerate growth and reduce costs. But how do you do that in an industry that is known for the power of face-to-face meetings and hands-on demonstrations? In this week's episode, sponsored by TrackableMed, we met with Charlie Tate, a Partner at Synchronized Sales, and learned about how he's been able to transfer strategies from his tech background...

2023-10-1623 min

Medical Sales Accelerator Creating a Competitive Advantage by Addressing the Little Things Sponsored by TrackableMed How many tests does it take to get product approval? The world may never know. But if you're not consulting your human factors team until the last minute, you may be creating unnecessary roadblocks. And sometimes those roadblocks are hiding in plain sight. In this week's episode, sponsored by TrackableMed, we met with Heidi Mehrzad, CEO and Founder of HFUX Research, a human factors consultancy specializing in medical device development. In the interview, Heidi reveals where most innovators miss the mark and how human factors could help them progress more efficiently. We...

2023-10-0934 min

Medical Sales Accelerator Putting a Stop to Wasted Resources: How Virtual Reality can Transform Physician Education Sponsored by TrackableMed In a world of artificial intelligence and virtual reality, why does MedTech remain 5 years behind other industries when it comes to modern solutions? Part of the problem is accessibility. Sales reps are constantly traveling cross-country to meet with surgeons they may never hear from again. But what if there was a way to meet with more surgeons without wasting so many resources? Matt Wheeler is a visionary entrepreneur, highly skilled business associate, and proven sales leader with over 20 years of experience. As the Chief Revenue Officer at Immertec, he plays a pivotal r...

2023-10-0233 min

Medical Sales Accelerator A Guide to Career Change for Listeners Everywhere Sponsored by TrackableMed After 22 years of teaching in England, Phil Gostling was ready for a new challenge and took the leap into medical sales. Hard? Yes. But his lessons are gold and his approach to the industry can teach even the most seasoned sales teams about the importance of learning and listening. In this week's episode, sponsored by TrackableMed, Phil shares how he found his new role as an EndoMech Sales Specialist at Ethicon. From taking advice from guests on previous episodes of this podcast to utilizing transferrable skills developed in teaching, his story will...

2023-09-2534 min

Medical Sales Accelerator Mission to Zero: Eliminating Misdiagnosis of Sepsis with Greg Bullington Sponsored by TrackableMed Did you know that sepsis is the leading cause of death, costs, and readmissions in hospitals nationwide? Additionally, the standard of care blood tests used to diagnose the infection in an average hospital is wrong 40% of the time. So, what's being done to address this concerning data in the healthcare system? We're joined by Greg Bullington, CEO and Co-Founder of Magnolia Medical Technologies, to learn more about his mission to eliminate the misdiagnosis of sepsis. In the interview, Greg highlights the accuracy and immediacy of his team's solution, which consistently reduces false...

2023-09-1832 min

Medical Sales Accelerator Founder of Becker's Healthcare Talks Consolidation, Challenges and Growth Sponsored by TrackableMed It's no secret that how you sell and who you sell to is critical for company growth, but how do you navigate variables outside of your control? Healthcare is seeing an increase in consolidation across the board, leaving little room for small to mid-sized companies to operate. In this week's episode, sponsored by TrackableMed, we put the health ecosystem under the microscope to understand more about what's happening. Scott Becker, Partner at McGuireWoods and Founder of Becker's Healthcare joins us to discuss the shifting customer landscape in the health ecosystem. We also...

2023-09-0430 min

Medical Sales Accelerator Why Sales Stall and How to Fight Back with Author of The Jolt Effect Sponsored by TrackableMed Salespeople spend valuable time on conversations that lead to dead ends because customers don't feel confident making decisions. So how do you navigate a conversation with a buyer in a way that can help them avoid analysis paralysis or other forms of indecision? Ted McKenna, an accomplished sales and customer experience researcher, founding partner of DCM Insights, and co-author of The Jolt Effect: How High Performers Overcome Customer Indecision joins us to share his expertise on the matter. In this episode, sponsored by TrackableMed, Ted gets tactical and specific about effectively harnessing...

2023-08-2847 min

Medical Sales Accelerator Landing New Cases: The Missing Link for Medical Device Sponsored by TrackableMed It's no secret, there are a few things missing from the field of medical device. But how do we bridge the gap and connect all the items that sales reps deal with on a day-to-day basis? It starts by building awareness. Erik Trattler, Director of Business Development at TrackableMed, joins us on this week's episode to talk about what it takes to effectively raise awareness for all parties involved. We also explore the long-term benefits of an efficient marketing effort, how to ease the frustration that many surgeons are struggling with, and...

2023-08-1425 min

The DocBuddy Journal Activating Patients, Optimizing Staffing, and Nailing Your Value PropositionZed Williamson, CEO & Founder of TrackableMed and host of the Medical Sales Accelerator podcast, joined The DocBuddy Journal to go deep on topics that are critical to the success of a healthcare organization:Bridging the gap between 'knowledge and awareness' to activate patients who wouldn't otherwise seek care.Optimizing staffing by understanding where employees can shine, where their skills may be misplaced, PLUS some powerful interview questions you can and should incorporate into your next hiring process. Nailing your value proposition by understanding your patient's point of view. ie: when they're searching for medical care what will matter mo...

2023-07-1443 min

Medical Sales Accelerator Challenger Sale Author, Brent Adamson, Talks Surgeon Buying Behavior Sponsored by TrackableMed How often do we hear people say the customer is always right? While the idea behind the phrase goes a long way, do your customers really know what's best for their practice? It seems like there's a new product or solution every day. Physicians can't be expected to know everything while they're tirelessly doing what they trained their whole lives to do – save lives. That's where world-renowned researcher Brent Adamson comes in. He's the co-author of bestselling books The Challenger Sale and The Challenger Customer, and joins us on this episode, sponsored by...

2023-07-1048 min

Medical Sales Accelerator From Medical Sales to CEO of National Breathe Free Sinus & Allergy Centers Sponsored by TrackableMed Is it possible to check all the boxes when it comes to delivering value? Patients value treatment and the overall experience, doctors value time and productivity, and office managers value organization and minimal disruptions. It can be a tall order. Matt Ghanem, Co-Founder and CEO of National Breathe Free Sinus & Allergy Centers, joins us on this episode, sponsored by TrackableMed, to share how he transitioned from medical sales to building a platform of practices across the country. We discuss how his perspective has changed since his days in sales, lessons he's learned...

2023-06-1936 min

Medical Sales Accelerator Changing Cancer Detection and Treatment with Augmentative Intelligence Sponsored by TrackableMed Doctors dedicate their lives to the health of others, making difficult decisions, and initiating tough conversations. Still, doctors are human and mistakes can happen. But what if they had a tool to help them review more data, scans, etc, prioritize patients, and get ahead of anomalies? In this week's episode, sponsored by TrackableMed, Navid Alipour, Co-Founder and Managing Partner at Analytics Ventures, and Co-Founder of CureMatch and CureMetrix sits down with us to explore the rapidly growing world of Augmentative Intelligence. In the interview, Navid educates us on this unique combination of...

2023-06-0528 min

State of Medtech 58. Sales: Getting to "Yes" by understanding the root cause of "No" with Zed Williamson, CEO of TrackableMedThis podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.Are you a medtech CEO in need of some marketing help attracting...

2023-05-3142 min

Medical Sales Accelerator Pushing vs Listening: How Each Affects Your Product Adoption Sponsored by TrackableMed What separates companies that innovate and grow, vs innovate and die? It comes down to feedback and the product lifecycle. And there are key ways you can improve the customer experience from day one that will help the dominoes fall in your direction. In this week's episode, sponsored by TrackableMed, we're joined by Joseph Authement. He's the Western area VP of Echo Health and has been a medical device commercial leader for 20 years. In the interview, Joseph revisits mistakes he witnessed early in his career and how they served as valuable lessons...

2023-05-2943 min

Medical Sales Accelerator On the Tech Frontier with Dr. Garrett Pohlman: Takeaways from the American Urological Association Annual Meeting Sponsored by TrackableMed Go behind the scenes of the American Urological Association Annual Meeting and discover why some physicians choose to embrace new technology and dive head first into learning despite their peers' reluctance to change. In this week's episode, sponsored by TrackableMed, we revisit some of the most exciting tech booths from AUA with Dr. Garrett Pohlman, Urologist and host of the Prostate Health Podcast. Dr. Pohlman joined us in Chicago as we explored the technology and asked innovators to talk about their solutions. In the interview, we also discuss the value of direct-to-patient...

2023-05-2244 min

Medical Sales Accelerator Universal Principles for Creating Legends with Gair Maxwell Sponsored by TrackableMed Why do people line up for one coffee shop when there's an empty one three blocks away? What draws people to a product so much that they're willing to sacrifice time out of their day to get their hands on it? How do you propel your product or service to legendary status? The answer may be more straightforward than you would have thought. In this week's episode, sponsored by TrackableMed, Gair Maxwell, Author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, outlines what all legends become known for: their story...

2023-05-1541 min

Medical Sales Accelerator The Challenger Sale and Jolt Effect with Matt Dixon Sponsored by TrackableMed Did you know that 40-60% of the average sales pipeline stalls out due to not moving forward? Author of The Challenger Sale Matt Dixon calls these no-decision losses. And they plague sales teams the world over, which is why he's back with new research and a new book sharing what the best sellers do to overcome this problem. Matt Dixon is the Founding Partner of DCM Insights, and co-author of four of the most important sales and customer experience books of the past twenty years, including The Challenger Sale and his latest...

2023-05-0847 min

Medical Sales Accelerator A Physician's Perspective on Selling to Doctors with Dr. Qasim Butt Sponsored by TrackableMed Some physicians seem to avoid medical device reps at all costs. Others seem open to conversations but may be skeptical of the intention behind them. And many don't have the power to make a final decision anyway. So, what do physicians really think of medical device? In this week's episode, sponsored by TrackableMed, Dr. Qasim Butt, interventional nephrologist, medical consultant & advisor, and founder of Your Kidneys Your Health, joins us to reveal how medical device reps should approach the changing landscape. We cover blind spots that create skepticism in physicians, social media...

2023-05-0134 min

Medical Sales Accelerator David Carey's Advice for Driving Customer-First InnovationSponsored by TrackableMed Is your team trained to recognize customer-first innovation? And how does that get reflected in the mission and everyday execution of your goals? In this week's episode, sponsored by TrackableMed, David Carey, CCO at Pristine Surgical, unravels the process of creating a client-oriented mission statement to act as a north star for the entire company. He also sheds light on the importance of bringing the right people to a startup environment, how his diverse career path helped him land where he is today, and why it's important to enter the arena as...

2023-04-2424 min

Medical Sales Accelerator Feeling like You're on a Hamster Wheel? How to Find Purpose with Rebecca Kinney Sponsored by TrackableMed At times, medical device sales can feel like a never-ending treadmill – when's the last time you stopped and looked around? Are you truly living the life you want and making the impact you dreamt of making? In this week's episode, sponsored by TrackableMed, Rebecca (Becca) Kinney, owner of Cypress Rise Inc. joins us to unravel how self-care and self-expression have helped her succeed in ways she never thought possible. We discuss how diving inward can help expand your reach, why you need to consistently ask yourself the real questions to stay motivated, an...

2023-04-1732 min

Medical Sales Accelerator Making it Easier for Physicians to Adopt New Technology with Dr. Keith Matheny Sponsored by TrackableMed Many physicians lack training and understanding of how to bring products to market. Similarly, many engineers and MBAs have no idea what it's like to be a physician. It's no wonder medical innovation encounters roadblocks. Dr. Keith Matheny, Vanderbilt-trained Otolaryngologist in community practice in North Dallas, emphasizing Rhinology & Sleep in adults and children, lives on both sides of this equation. In his work as Founder/Chairman/CEO of US ENT Partners and CO-Founder of Sleep Vigil, Dr. Matheny has learned to embody the collaboration and feedback necessary to launch and grow medical device companies w...

2023-04-1028 min

Medical Sales Accelerator The Proven Path to Career Advancement: Actionable Tips From Bret Barrie's New BookSponsored by TrackableMed When is the last time you participated in a dress rehearsal? Let us rephrase that. When is the last time you dressed for the role you wanted, took actionable steps to showcase your ability to perform in that role, and gathered valuable feedback from the ones calling the shots? If you're seeking career advancement, there are tactics to help you get there. In this week's episode, sponsored by TrackableMed, Bret Barrie joins us with his roadmap to success, "Promoted: The Proven Path to Career Advancement." We break down concepts from the book...

2023-04-0338 min

Anesthesia & Pain Management Success Helping Physicians Find The Right Types Of New Patients For Their Practice w. Zed WilliamsonZed Williamson, CEO of TrackableMed, joins us in this episode to discuss his experience helping physicians increase patient volume in their practices. As the founder of a medical marketing company and a strategic partner for independent private practitioners, Zed is well-versed in the challenges physicians face when running their businesses. He emphasizes the importance of marketing for private practices and provides insights on how to effectively market your business. Learn more: https://apmsuccess.com/190 Watch the video: https://apmsuccess.com/190v

2023-03-2735 min

Medical Sales Accelerator Motion vs Action: Avoiding the Service Trap with Steven CookSponsored by TrackableMed So, you want to be a sales professional? It's going to take a lot more than selling a product, getting paid, and calling it a day. It's going above and beyond in every aspect of the role and facing an important fork in the road: Can you step out of your comfort zone, say no to business when it's not the right fit, and establish leadership without stepping on anyone's toes? In this week's episode, sponsored by TrackableMed, Steven Cook, Director of Sales-Southeast for Acumed, sits down with us to unravel what...

2023-03-2739 min

Medical Sales Accelerator From Crossing the Chasm to Zone to Win with Geoffrey Moore Sponsored by TrackableMed As a startup with disruptive tech…your enemies are on the outside. But what happens if you are an established enterprise…your battles are within. Too many enterprises end up losing momentum by running the wrong playbook at the wrong time. In this week's episode, sponsored by TrackableMed, we had the opportunity to speak with author, speaker, and advisor Geoffrey Moore about his experience working with startup companies and established tech enterprises. He discusses topics from two of his books, "Crossing the Chasm" and "Zone to Win," and highlights some of the bigg...

2023-03-2030 min

Medical Sales Accelerator Fixing Healthcare from the Trenches with Dr. Alejandro Badia Sponsored by TrackableMed Change becomes possible when messages are delivered from the trenches. Widespread knowledge of issues within an industry doesn't mean they're going to be addressed unless the ones directly observing what's taking place can bring awareness to the public eye. Dr. Alejandro Badia, founder of OrthoNOW and Badia Hand to Shoulder Center and orthopedic hand surgeon, is using his voice to proactively disrupt the industry. In this week's episode, sponsored by TrackableMed, Dr. Badia, who also hosts the Fixing Healthcare from the Trenches podcast, joins us to dive into the industry challenges he's...

2023-03-1331 min

Medical Sales Accelerator Scaling Access to Connections with David MoserSponsored by TrackableMed Can we bring a door-to-door approach to the modern age? Building a relationship with office staff and learning how to navigate their space is still important, but we need to take our approach to the digital world. And instead of talking to a few people in the office, you can reach an infinite audience depending on what you do for yourself online. In this week's episode, sponsored by TrackableMed, David Moser, VP of Growth at imaware, returns to break down why social media is a valuable tool for your set. We also...

2023-03-0636 min

Medical Sales Accelerator The Death of Differentiation in Sales with Sanjeev Loomba Sponsored by TrackableMed How could an industry that's riddled with a lack of innovation possibly be ahead? There's still a lot of room for improvement, but MedTech focuses more on value for the patient than differentiation. The focus is to provide the best possible solution for the ones that need it most. When you can consistently operate from that perspective, hitting a quota becomes secondary. In this week's episode, sponsored by TrackableMed, Sanjeev Loomba sits down to share insights from over 30 years of experience leading global corporations and transforming organizations. We learn about topics he...

2023-02-2746 min

Medical Sales Accelerator Divine Intervention: A Medical Device Reps Inspiring Journey to Leadership and PurposeSponsored by TrackableMed Outside of competitions on the Food Network, would you ever give a baker a set of recipes and expect them to make a cake out of it? Of course not! Ironically, we see physicians forced to perform their jobs based on the perspective of implant manufacturers every day. Not only does that limit the professionals who know what's best, but it's a huge disservice to patients needing effective care. In this week's episode, sponsored by TrackableMed, we met with Alyssa Huffman, CEO of ALLUMIN8, to talk more about the need for perspective...

2023-02-2028 min

Medical Sales Accelerator Identifying Innovation Killing Ideas in MedTechSponsored by TrackableMed Imagine if the entertainment industry never took a disruptive leap to completely redesign tech products. Television sets would weigh 600 pounds and you'd get maybe 20 channels. Now pivot to medical devices. Most infusion pumps in the market today were designed in the 1980s and were successful. But there's no initiative from big organizations to take a big leap towards redesign and improvement. Innovation is dying. In this week's episode, sponsored by TrackableMed, Jeffrey Carlisle, CEO of Pneuma Systems, joins us to share his perspective on innovation in MedTech. We also discuss how technology...

2023-02-1330 min

The Private Medical Practice Academy More Patients, More Revenue with Zed WilliamsonMore patients equals more money. Right? Not necessarily.If you want to grow your practice, you're probably thinking how do I get more patients. But is that really the right question to ask?In today's episode, I had the pleasure of having Zed Williamson from TrackableMed back with me to address what you should be asking. For starters, increasing your practice's volume and revenue does not happen by chance. Here are some of the questions we address:What type of patient do I want to bring into my practice?Better insurance/payerNeed a specific...

2023-02-0843 min

Medical Sales Accelerator Change with the Times or Get Left Behind with Eric AndersonSponsored by TrackableMed The Medical Device and MedTech world is changing, and not everyone is ready to change with it. But for those who see this and want to jump on board, it can be a challenge to navigate. So how do you adopt new strategies to stay ahead of the shift? Eric Anderson believes technology, specifically social media, is a key factor. In this week's episode, sponsored by TrackableMed, Eric joins us to talk about the evolution of relationships in sales and how platforms like LinkedIn are not just important, but mission critical. We a...

2023-02-0632 min

Medical Sales Accelerator Stupid Things the MedTech Industry Does with Omar KhateebSponsored by TrackableMed Still stalking physicians in hospital cafeterias? Does your company applaud you for being asked to leave? If so, take a step back and a glimpse forward. You're not doing yourself any favors. Success in medical device sales needs something radically different these days. In this week's episode, sponsored by TrackableMed, Omar Khateeb rejoins us to take a closer look at the trends that frustrate him most in the industry. While he's invited leaders to embrace the digital age, he's back to remind us that the MedTech revolution is already happening whether you're o...

2023-01-3044 min

Medical Sales Accelerator Pushing Organizations Out of Comfort to Achieve More SalesSponsored by TrackableMed How do you achieve high sales rates in markets around the world? Identify the ideal distributor in each country, drive up their engagement and competency through personalized training, and teach them the ins and outs of the systems you have in place. At the end of the day, holding everyone accountable builds confidence and drives results. In this week's episode, sponsored by TrackableMed, we met with Zach Selch, Founder of Global Sales Mentor. In the interview, we learn more about how he's found success selling medical device in 135 countries around the world...

2023-01-2344 min

Next Level Idea Podcast Orthoidea Podcast with Zed Williamson Founder / CEO at TrackableMedOn this episode of the Orthoidea podcast we have the honor of speaking with Zed Williamson who is the CEO and Founder of TrackableMed. We talk extensively about what TrackableMed does for their clients, and what marketing really looks like. Thank you to Zed for coming on the podcast!

2023-01-1024 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Will Kurtz”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. This episode is also brought to you by Heron Therapeutics. Please see full Prescribing Information, including Boxed Warning or visit www.ZYNRELEF.com. Dr. William B. Kurtz is a board-certified, fellowship-trained orthopedic surgeon who specializes in hip and knee replacements at Tennessee Orthopaedic Alliance. Dr. Kurtz holds a bachelor's degree in mechanical engineering from Rice University. He graduated medical school from The University of Texas Southwestern Medical School at Dallas with Alpha Omega Alpha honors distinction. He completed a residency in orthoped...

2022-12-0736 min

Medical Sales Accelerator Market agitation techniques and resources with Aryn PeledResources, whether we recognize them or not, are all around us. But how do we ensure we're utilizing them to reach optimal results? This week, we sat down with Aryn Peled, a strategic account executive at TrackableMed and former medical device rep and healthcare industry veteran. With her experience as a nurse, Aryn provides a unique perspective as she transitioned to medical device to sales, and then to device marketing. In this episode, we discuss how medical device professionals can work smarter (not harder) and dive into valuable tactics to help you find the right customers.

2022-12-0527 min

The Ortho Show Hosted by Dr. Scott Sigman – “Zed Williamson”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. Zed Williamson is the Founder/CEO of TrackableMed. After spending years in advertising, Zed Williamson founded TrackableMed in 2011, a patient demand acceleration program platform rooted in neuroscience. TrackableMed’s focus is on results and defined as booked patient appointments for specialty medical practices. Topics include: -Why did he create TrackableMed? He was a part of the advertising world and not fond of the industry. TrackableMed is built on results and defined as something you can deposit into a bank account. -How does...

2022-11-2928 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. James Gladstone”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. This episode is also brought to you by National Medical Billing Services, the ASC revenue cycle experts. Dr James Gladstone is the Chief of the Sports Medicine Service and Associate Professor of Orthopedic Surgery at the Icahn School of Medicine at Mount Sinai. He is the leading expert in the treatment of sports injuries, in particular, those of the knee and shoulder. Topics include: Both of his parents were U.S. citizens, yet he was born in Geneva, Switzerland. His father wa...

2022-10-2631 min

Medical Sales Accelerator Hacking Human Behavior: Why Med Device Marketing Needs to ChangeEvery human has the same problem–regardless of how progressive our world is, our brain still processes life through the lens of survival. And this means we encounter hundreds of biases every day that impact not only our own behavior, but the behavior and actions of our customers. In this episode we turn the mic to interview host Zed Williamson, founder of TrackableMed, about these biases andhow they impact Med Device marketing, sales, and ultimately revenue growth. Learn these human "autopilot" settings interfere with patient and surgeon decisions and how you can change that. Listen to...

2022-10-2441 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Dror Paley”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. This episode is brought to you by Heron Therapeutics. Please see full Prescribing Information, including Boxed Warning or visit www.ZYNRELEF.com. Dror Paley, MD, FRCSC, is the founder (2009) and director of the Paley Institute in West Palm Beach, Florida. Prior to that he was the founder (2001) and director of the Rubin Institute for Advanced Orthopedics, and the director of the International Center for Limb Lengthening (ICLL) at Sinai Hospital of Baltimore from 2001-2009. He was the Chief of Pediatric Orthopedics at...

2022-10-1833 min

The Ortho Show Hosted by Dr. Scott Sigman – “Kevin Rocco”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. This episode is also brought to you by National Medical Services, where their surgical RCM expertise is your advantage. We really enjoy this guest and couldn’t be happier for the recent acquisition. Kevin Rocco joined us in March, 2021 for one of our PitchPro episodes to pitch Biorez’s BioBrace® Implant technology. Fast forward one year later, CONMED acquired Biorez, Inc. in August on a cash-free, debt-free basis, for cash consideration of $85 million at closing, subject to adjustment, and up to an additio...

2022-10-0542 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Matt Provencher”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. This episode is also brought to you by Thompson Surgical Instruments, Inc., who are celebrating over 55 years as a leader in exposure and the original manufacturer of the table-mounted retractor. Dr. Matthew Provencher, MD, CAPT MC USNR (Ret.) is an orthopedic surgeon specializing in complex shoulder, complex knee and sports medicine at The Steadman Clinic in Vail, CO. He has over 20 years of clinical orthopedic experience and surgical care of civilian patients and the United States Navy's special operations force (Navy SEA...

2022-09-2829 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Rachel Frank”This episode is brought to you by TrackableMed, the place to go to help grow your new patient base. This episode is also brought to you by Thompson Surgical Instruments, Inc., who are celebrating over 55 years as a leader in exposure and the original manufacturer of the table-mounted retractor. Dr. Rachel Frank is a board certified orthopaedic surgeon and sports medicine specialist who focuses on the surgical and non-surgical management of knee, shoulder, and elbow injuries. She practices at University of Colorado Sports Medicine and has specialized training and technical expertise in the areas of advanced knee and shoulder arthroscopy, car...

2022-09-2137 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Amar Ranawat”This episode is brought to you Thompson Surgical, who are celebrating over 55 years as a leader in exposure and the original manufacturer of the table-mounted retractor. This episode is also brought to you by TrackableMed. Check out TrackableMed to help you grow your new patient base. Dr. Amar Ranawat is an orthopedic surgeon at HSS specializing in total hip and total knee replacement, revision total hip and total knee replacement, and periprosthetic fractures. Born in New York City, he received his medical degree from Weill Cornell Medical College in 1996 before completing an internship at The New York Hospital and a r...

2022-09-1428 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Seth Sherman”This episode is brought to you by TrackableMed, grow your new patients. Dr. Seth L. Sherman is a third-generation team physician and surgeon. He is board certified and fellowship trained in Sports Medicine. Dr. Sherman serves as Orthopedic Surgeon for Stanford Cardinal Football and as the Sports Medicine fellowship director at Stanford Sports Medicine and Joint Preservation. Topics include: -Dr. Sherman grew up on the rock of Staten Island and is in his blood to be an orthopedic surgeon. His grandfather was a general surgeon and took care of all the team's in Brooklyn for 60 years. In addition, his father...

2022-08-3130 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Chris Dougherty”This episode is brought to you by Thompson Surgical, who are celebrating over 55 years as a leader in exposure and the original manufacturer of the table-mounted retractor. This episode is also brought to you by TrackableMed, grow your new patients. Dr. Christopher Dougherty, orthopedic surgeon specializing in sports medicine, joins for this episode. He's been in practice for 20 years and is at the Agility Center Orthopedics in Bentonville, AR. Dr. Dougherty has pioneered surgical procedures that have been adopted world-wide, as well as developed the most advanced rehab protocols in the state. His numerous patents and published articles aid surgeons ar...

2022-08-2438 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Brian Cole”This episode is brought to you by Heron Therapeutics. Please see full Prescribing Information, including Boxed Warning or visit www.ZYNRELEF.com. This episode is also brought to you by TrackableMed, grow your new patients. We have the one and only Dr. Brian Cole for this episode. Dr. Brian Cole is an orthopedic sports medicine surgeon at Midwest Orthopaedics at Rush and a Professor of Orthopaedics, Anatomy and Cell Biology at Rush University Medical Center. Dr. Cole is Managing Partner of Midwest Orthopaedics and is the Department’s Associate Chairman and the Section Head of the Cartilage Research and Restoration Center...

2022-08-1740 min

The Private Medical Practice Academy Don't Let Calling Your Office Be A Nightmare with Zed WilliamsonWe've all heard, "First impressions matter." Calling your office to schedule an appointment is your patient's first interaction with you and your practice. That call defines whether the patient schedules an appointment. And, their attitude toward future interactions with you and your office. Today, Zed Williamson from TrackableMed joins me to discuss how your staff can improve the impression patients get when they call your office. One of the most valuable suggestions is to train your staff to answer the phone with a full-on smile. Now this may seem silly but if you try it you'll see th...

2022-08-0945 min

The Ortho Show Hosted by Dr. Scott Sigman – “Brian Hodorek”This episode is brought to you by TrackableMed. Find out more about TrackableMed here. Brian Hodorek is the CEO and Co-Founder of Ignite Orthopedics and joins us for his great entrepreneur story. At 37 years old with his friend, they broke away from their career to start their own orthopedic implant company. He goes through the process of starting this company with his partner, the formation of the surgeon advisory board and going through the process of getting the business off the ground. Brian's background includes being in the orthopedic industry since 2001, with experience in R&D including Product Development Engineer...

2022-08-0338 min

The Ortho Show Hosted by Dr. Scott Sigman – “Dr. Michael Ast”This episode is brought to you by TrackableMed. To find out more about TrackableMed, go to https://www.trackablemed.com/. This is a fantastic episode with Dr. Michael Ast, who has amazing energy and an infectious personality, you can't help but listen to what he has to say. Dr. Michael P. Ast is an Orthopedic Surgeon and Chief Medical Innovation Officer at HSS focusing on rapid-recovery, short-stay and outpatient joint replacement surgery including primary, complex and revision total joint replacement. His training includes minimally invasive hip and knee replacement, partial knee replacement, robotic surgery and computer assisted surgery. Topics include: ...

2022-07-2740 min

Medical Sales Accelerator Physician Accounting Fails: 3 Rules to Pass Along to Your Physician CustomersIs your physician customer's convoluted approach to accounting hurting your business? Perhaps. Without a healthy business behind the clinic, there's frustratingly little you can do to help a doc treat more patients. As part of TrackableMed's Growth-Driven Practice Series for 2021, Matt Garrett of TGG Accounting administered a dose of harsh truth to practice owners: Accounting for small businesses is black and white—stop overthinking it. As we discuss some of the eye-opening stats Matt presented, you'll discover why "accrual accounting is the only accounting," the shocking prevalence of small-business theft (plus the best ways to guard against it), and th...

2022-01-0314 min

Project Medtech Episode 41 | Zed Williamson and Clark Wiederhold at TrackableMed | Advice for Building Your Commercial TeamIn this episode, Zed, Clark and I discuss TrackableMed, selling medical technology, advice to building your commercial team, pitfals and more.

2021-04-1250 min