Shows
The Growth Agenda - Sales & Marketing Podcast#47 - Mikkel & Brian: From Selling Hardware to Software - Making the Shift PossibleWhat does it take for a hardware company to build a successful software business? In this episode, Mikkel Bach-Andersen and Brian Andersen explore the real challenges behind the shift. From go-to-market models and new buyer dynamics to organizational resistance and incentive design, they unpack lessons from companies like Trackunit and FOSS that made it work and why so many others failed.2025-07-1138 min
Slice of Construction U.S. Daily RecapJune 17, 2025: PSI Rises in Rankings, Flat Steel Surges, Trackunit Lands Goldman Deal7, 2025: PSI Rises in Rankings, Flat Steel Surges, Trackunit Lands Goldman Deal Host: Jared S. Taylor Description: In this episode, host Jared S. Taylor brings you the latest U.S. construction news and policy updates from June 16, 2025. Key topics include:Place Services, Inc. earns a spot on ENR’s 2025 Top 400 Contractors listWestern U.S. flat steel market sees $43B growth potential by 2030Trackunit secures investment from Goldman Sachs to fuel construction tech innovationPerpetua Resources raises $425M for Stibnite Gold Project constructionIf you have any construction news to share, send Jared a message on LinkedIn. Sta...2025-06-1702 min
AI in ConstructionAI in Construction – Episode 9 – A Rental PerspectiveIn this episode, Mikkel Dalgas, CTO of Trackunit, joins Lærke Ullerup, CMPO at Trackunit, to discuss the potential of AI in shaping the rental industry within construction. They explore how AI could address talent shortages, improve fleet utilization, and transform how rental companies interact with customers. Mikkel shares insights into how rental companies can prepare to integrate AI into their operations and position themselves for future success.
AI has the potential to streamline operations through predictive maintenance, smarter workflows, and new approaches to customer interactions. Mikkel highlights opportunities for rental companies to leverage AI technologies and a...2025-03-1910 min
AI in ConstructionAI in Construction – Episode 8 – The Value of AI, an Investor PerspectiveIn this episode, Nick Jordan, Partner at Hg, joins Lærke Ullerup, CMPO at Trackunit, to explore the value of AI from an investor’s perspective. They discuss the transformative potential of AI for businesses, how it’s shaping enterprise valuations, and why it’s considered one of the most significant shifts in technology today. Nick shares insights on how investors evaluate AI opportunities and the steps companies can take to embrace AI as a strategic advantage.
This conversation highlights the dual impact of AI—creating opportunities for innovation and efficiencies while challenging traditional business models. Nick offers pr...2025-03-1213 min
AI in ConstructionAI in Construction - Episode 7 - Our Journey With AIIn this episode, Evan Barnes, COO of Trackunit, joins Lærke Ullerup, CMPO at Trackunit, to share the company’s journey with AI. They discuss how Trackunit is integrating AI to drive efficiency, improve decision-making, and create value for customers. Evan provides insights into how AI is being adopted across internal operations and products, emphasizing the importance of scaling best practices and fostering a culture of experimentation.
With examples ranging from enhanced customer support to improved workflows, this conversation highlights how AI is shaping Trackunit’s future and its role in helping customers achieve impactful results.
Key...2025-03-0511 min
AI in ConstructionAI in Construction – Episode 6 – Answering the Workforce ChallengeIn this episode, Søren Brogaard, CEO of Trackunit, joins Lærke Ullerup, CMPO at Trackunit, to discuss how AI could help tackle one of construction’s biggest challenges: workforce shortages. They explore how AI can attract new talent to the industry, enhance efficiency on job sites, and create opportunities for upskilling and collaboration. Søren shares insights into how construction companies can leverage AI to address these challenges while fostering innovation and inclusivity.
By focusing on AI-powered tools and data-driven decision-making solutions, this conversation highlights how AI can make construction a more appealing, dynamic, and sustainable indus...2025-02-2614 min
AI in ConstructionAI in Construction – Episode 5 – A Contractor PerspectiveJoin Mikkel Dalgas, CTO of Trackunit, and Lærke Ullerup, CMPO, as they explore how AI can empower contractors to tackle the complexities of modern construction. From improving resource allocation to enhancing safety, Mikkel shares actionable insights into AI’s role in helping contractors meet project demands and adapt to dynamic site conditions.
AI has the potential to transform construction workflows by enabling more efficient decision-making, predictive tools, and optimized resource planning. Mikkel highlights opportunities for contractors to harness AI and prepare for a more connected and data-driven future.
Key Highlights:
The role of AI...2025-02-1912 min
AI in ConstructionAI in Construction – Episode 4 – How AI Can Propel Organizations ForwardIn this episode, Claus Bek Nielsen, CEO of Halfspace, joins Lærke Ullerup, CMPO at Trackunit, to discuss how AI could drive progress for organizations across industries. They examine the trends shaping AI adoption, from improving operational efficiency to enhancing decision-making processes. Claus shares practical advice for leaders looking to integrate AI into their workflows and highlights the importance of embracing a culture of experimentation. AI offers the potential to unlock new opportunities by enabling advanced forecasting, streamlining processes, and fostering better customer experiences. Claus provides actionable insights on how organizations can take the first steps toward leveraging AI t...2025-02-1213 min
Børsen MorgenbriefingTrump smækker ny told på stål og alu, danske topchefer maner til ro, dansk købekraft står til at stige, Musk byder på OpenAIDonald Trump indfører told på 25 pct. på stål og aluminium fra alle lande. Topchefer i Mærsk, Novo, DSV og Carlsberg ser en begrænset effekt af told. Dansk inflation falder igen. Betalingsbalancen tager nyt vildt spring. Goldman Sachs køber sig ind i Trackunit igen. Elon Musk byder knap 100 mia. dollar på selskabet bag Chat GPT. Frygt for ny gaskrise i Europa.
Vært: Lasse Ladefoged (lala@borsen.dk)
2025-02-1107 min
AI in ConstructionAI in Construction – Episode 03 – Current ApplicationsIn this episode, Evan Barnes, COO of Trackunit, joins Lærke Ullerup, CMPO at Trackunit, to explore the current applications of AI in construction. They discuss how AI is beginning to address key challenges in the industry, from improving fleet management and optimizing site safety to enabling faster, data-driven decision-making. Evan highlights practical examples of how AI is creating value today and shares his vision for where these technologies are heading.
With insights on low-hanging opportunities and actionable steps, this conversation provides a roadmap for organizations looking to integrate AI into their workflows and unlock its potential i...2025-01-2911 min
AI in ConstructionAI in Construction – Episode 02 –An OEM PerspectiveJoin Mikkel Dalgas, CTO, and Lærke Ullerup, CMPO, as they reveal how AI is redefining the role of Original Equipment Manufacturers (OEMs) in construction.
Here’s what this episode covers:
AI-driven service: Imagine AI agents shipping spare parts before machines even break down.
Enhanced support: How AI creates smarter, real-time customer interactions.
Smarter design: AI tools making equipment more efficient and tailored to users.
Looking ahead: A future where AI delivers fast, meaningful responses in your own voice and language.
2025-01-2211 min
AI in ConstructionAI in Construction – Episode 01 – The Future of AI in ConstructionIn this episode, Søren Brogaard, CEO of Trackunit, joins Lærke Ullerup, CMPO at Trackunit, to explore the transformative potential of AI in construction. They discuss how AI is reshaping the industry by addressing labor shortages, optimizing workflows, and driving collaboration across the ecosystem. Søren offers his perspective on the current state of AI adoption and what’s needed to accelerate progress.
AI’s role in construction is evolving rapidly, from enabling predictive maintenance to creating smarter, data-driven decision-making processes. Søren highlights how early adopters are gaining a competitive edge through innovative applications, structured data, an...2025-01-1518 min
Orbit - An Hg software leadership podcastIncubation, experimentation and implementation: the real business case for AI todayIn our latest episode Hg’s Managing Partner, Matthew Brockman, presses two CEOs and an AI insider on how a business leader can usefully integrate generative AI into their business workflows.
David Carmona, a VP and CTO at Microsoft, Avaneesh Marwaha, CEO of US legal tech producer Litera, and Soeren Brogaard, CEO of Danish construction innovators, Trackunit, cover the swift advancements in AI that are redefining industry workflows. These experts explore the journey from AI incubation to mass adoption, the balance between internal efficiency and customer-centric product enhancements, and the need for data-rich, insight-driven business strategies. They also consider the fu...2024-12-1253 min
Counter TalksEpisode #60: Rental Intelligence – Dave Swan, TrackunitArtificial intelligence has been exciting tech nerds for decades, but the rental industry has struggled to see how it can actually improve profits in its operations. The benefits of improved data collection and analysis have seemed marginal next to the costs in time and technology investment. But now, “generative” AI, like that powering ChatGPT, promises a new level of assistance that could have a meaningful impact on all rental operations. Dave Swan of information technology integrator, Trackunit, joins Counter Talks to explain.2024-08-1648 min
Downtime TalkUnveiling Trackunit's Blueprint for Eliminating Downtime | Downtime TalkJoin host Søren Brogaard, CEO at Trackunit, for the Season 2 premiere of Downtime Talk Podcast with guest COO at Trackunit, Evan Barnes, giving insights into Trackunit's blueprint to eliminate downtime. Dive into Trackunit's innovative strategy to eliminate downtime in construction, featuring product insights, collaborations, and a focus on customer success. Gain exclusive insights into Trackunit's approach as Søren Brogaard emphasizes, "Trackunit’s mission is to eliminate downtime to build the most useful industry for the world." Explore the transformative potential of a connected ecosystem as Evan Barnes highlights, "The challenges are substantial and require collaboration and commitment."
Please share...2024-07-1019 min
Downtime TalkHow Cloud Technology Fuels Collaborative Construction | Downtime TalkJoin a conversation on why cloud technology helps construction become more collaborative and limiting factors for new ways of working on construction. With a career at the intersection of tech and construction Britton Langdon, Chief Strategy Officer at Snaptrude, shares a perspective on how to bring workflows and people together even when processes aren’t perfectly linear.
You want to hear more about data, tech and strategy in construction? Make sure to sign up to the Inside Eliminate Downtime newsletter.2024-03-2521 min
Downtime TalkFrom push to pull: How OEM’s connectivity ambitions change | Downtime TalkDedicating his professional career to construction, Fred Rio, SVP OEM sales at Trackunit, taps into the rich history he has with the industry for an account on what's driving connectivity with OEMs. A conversation about how ambitions are changing and what kind of people OEMs need to have at the table to not fall short on their digital journey.
You want to hear more about data, tech and strategy in construction? Make sure to sign up to the Inside Eliminate Downtime newsletter.2024-03-1519 min
Product TalkEP 370 - Trackunit Senior Product Lead on DEI in Global Product LeadershipHow can global product leaders approach diversity, equality, and inclusion? In this episode of Product Talk with Bose Senior Product Director Melissa Pickering, Trackunit Senior Product Lead Zeina Moawad speaks on DEI in global product management. Zeina discusses her global career experience and how it has shaped her views on DEI. The conversation explores examples of initiatives that companies have taken toward DEI that have been effective as well as areas for improvement. Zeina provides recommendations on how product managers can approach their work with more awareness of inclusivity.2024-01-3140 min
Counter TalksCounter Talks Episode #53: A New World Order – David Swan, TrackunitIn his role as vice-president of products for Trackunit, a telematics and emissions-tracking provider, David Swan has seen a sea change in attitudes about sustainable power in the construction equipment manufacturing world. What were formerly hesitant, even reluctant, moves to demonstrate some capability in low-emissions power sources has become a flood of enthusiasm that is dominating the industry. He joins Counter Talks to share his stories from the front lines of developing monitoring technology for the industry and to bat around some theories for how and why this happening and where things may go in the future.2024-01-0536 min
Downtime TalkBringing the share economy to heavy equipment | Downtime TalkBorn out of the frustration with snow plowing equipment sitting idle, Kevin built a marketplace for heavy equipment. Kevin Forestell, CEO and Co-founder of Dozr joins Soeren Brogaard on the Downtime Talk to speak about a new model for equipment rental and machine utilization.
You want to hear more about data, tech and strategy in construction? Make sure to sign up to the Inside Eliminate Downtime newsletter.2023-12-1917 min
Downtime Talk‘Yes we have’ - on IoT in construction | Downtime TalkMatt Hatton provides an analyst’s view across different sectors, pointing to those that construction should look for inspiration and lessons learned. Tune in for an episode on all things IoT and how to avoid getting stuck in the proof of concept phase.
Further reading and resources mentioned on the show:
Report: Digital Transformation in the Construction sector
You want to hear more about data, tech and strategy in construction? Make sure to sign up to the Inside Eliminate Downtime newsletter.2023-12-1321 min
Downtime TalkTech, AI and Humans in Construction | Downtime TalkHow do humans and tech work best together on construction jobsites? Demi Knight Clark, founder of 1 of the 2% women-owned construction businesses in the US, talks with Soeren Brogaard about efficiencies, innovation, and how the human element plays into it. Demi’s energy and passion to make a dent in the industry is certainly contagious - tune in!
Further reading and resources mentioned on the show:
Watch Demi’s TEDx Talk on empowering girls and women in construction https://youtu.be/4nvs0Qtc2nA
You want to hear more about data, tech and strategy in construction? Make sure to sign up to the...2023-10-2320 min
Evolution Exchange Denmark PodcastEvo DK #93 - Toxic Culture - Where Does It Stem FromJoin host Connor Leyland in an insightful discussion about toxic workplace culture in episode 93 of Evo DK. Discover the origins and impacts of toxic culture as Connor is joined by industry experts: Dobromir Kirilov, Tech Lead at Levitate Foundry; Rasmus Seeberg, VP of Engineering at iPaper; Rory Smith-Belton, Senior Scrum Master at Laerdal Copenhagen; and Joao Carvalho, Product Manager at Trackunit. Gain valuable insights into identifying and addressing toxic workplace dynamics. Learn how to foster a healthier, more productive work environment.2023-09-111h 03
Downtime TalkFrom ‘Hard Down’ to Full Utilization in Rental | Downtime TalkWhy supply-chain constraints have completely changed what is considered downtime in the equipment rental industry and how to find the sweet spot in preventive maintenance processes.
With serious disruptions of the equipment supply chain, simply adding new equipment to the fleet whenever you experience downtime is not an option anymore.
Josh Nickell, Vice President, Equipment Segment at ARA, pulls from his extensive experience of running one of the fastest growing rental companies in the US and his work with ARA members and shares what other ways rental companies can look to keep their...2023-08-2818 min
Downtime TalkDigital and Dirt: Reducing the Carbon Footprint in Construction | Downtime TalkFrom machine, to site, to the construction industry as a whole - Holger Pietzsch joins Soeren Brogaard on the the Downtime Talk to discuss emission tracking.
Combining insights from his work at Hexagon and his role as Chair of the CECE Digitalisation Task-Force, Holger shares three steps to benchmark your efforts on reducing carbon footprint of your operations and why the opposite of downtime is not necessarily uptime. Tune in.
Further reading and resources mentioned on the show:
Sign up to the CECE newsletter.
Learn more about Hexagon's Heavy Construction Solutions
More about Leica Geosystems.
...2023-06-2622 min
Downtime TalkSustainability in Construction: Asking the Right Questions | Downtime TalkAn inspiring conversation about the power of asking the right questions and how to reframe sustainability regulations as opportunities for business and people. With Flor Massei, hosted by Soeren Brogaard.
Not sure where to even start? Tune in for great questions to ask when your organization is still figuring out its path to more sustainable operations.
Further reading and resources mentioned on the show:
EU CSR directive
EU Directive on Energy performance of buildings
re-vamped SCOR model including the sustainability angle
Connect with Flor via LinkedIn
You want to h...2023-06-0920 min
Downtime TalkTalent, People, and DEI in Construction | Downtime TalkTune in for a conversation about talent and diversity in construction with Louisa Dickins, Co-Founder & Director LMRE and Romey Oulton, Consultant at LMRE.
A unique outside in perspective on how construction can attract the people that are so much needed in an industry struggling with workforce gaps. Lousia and Romey are experts in the field when it comes to more diversity in hiring people and share their experiences and learnings.
Further reading and resources:
Sign up for the database and reach out to info@womeninconstructiontech.com for onboarding info.
Educate yourself on industry trends, get...2023-04-2627 min
Inspiring LegalEpisode 25: Becoming a trusted partner - with Thomas Christiansen, GC at TrackUnitTrackUnit's General Counsel, Thomas Christiansen, joins the Inspiring Legal studio! We're talking about being the first Legal hire, how to educate the rest of the business, how to help Sales, and how being agile in a small company helps you get ahead. Thank you for listening to Inspiring Legal. Full episode transcript: [00:00 - 00:16] Welcome to Inspiring Legal, the podcast for in-house legal. Get insights, learn from peers, life lessons from some of the most influential GCs. [00:16 - 00:34] If it's related to in-house legal, we cover it. For more inspiration, go to Openli.com s...2023-04-2530 min
Downtime TalkHow 'Situational Awareness' Eliminates Downtime | Downtime TalkSoeren Brogaard welcomes Aarni Heiskanen, who’s been listed as a Top 100 construction tech influencer to speak about 'situational awareness'.
Only about 30% of a construction worker’s time is spent on value-adding activities. Drawing from his experience with clients and studies, Aarni shares how situational awareness can tackle this productivity gap, reducing meetings, inspections, lead times and quality issues on construction jobsites.
The Aalto University’s Building 2030 studies: https://www.aalto.fi/en/building-2030
Their research reports in English: https://www.aalto.fi/en/listing/162951
2023-04-2417 min
Downtime TalkInclusion at Work: A Nordic Perspective | Downtime TalkTune in for a conversation about Diversity, Equity, and Inclusion with Karin Nars, Managing Director of Dinolift and President of IPAF, and Soeren Brogaard, CEO of Trackunit.
Drawing from her experience in powered access and her work at IPAF, Karin shares ten guiding principles for more inclusion at the workplace. Because to create an organization that’s truly transformative we need to take care of our people.
You want to hear more about data, tech and strategy in construction? Sign up to the Inside Eliminate Downtime newsletter.
About Karin Nars
Ka...2023-04-1041 min
Downtime TalkWhy Mindful Leadership Matters in Construction | Downtime Talk
Tune in for a conversation about Mindful Leadership with Michael Bunting, Founder of The Mindful Leader, and Soeren Brogaard, CEO of Trackunit.
One way to measure downtime in any organizations is to look at time wasted in what Michael calls “image management” – that is time and energy people spent on covering up mistakes, being political, or avoiding difficult conversations.Listen in to find out how much time your organizations might spend on image management and how mindful leadership can help improve mental well-being and business performance.
If you want to learn more about Michael’s work around m...2023-03-1622 minOrbit - An Hg software leadership podcastThe Digital Construction Site: Trackunit’s Soeren Brogaard on transparency and connectionTrackunit is quietly revolutionising and illuminating the construction industry. By bringing data and analysis to a world where high levels of uncertainty and unpredictability lead to low margins, operators can finally see where their inefficiencies lie and even increase safety levels.
In this episode, Soeren Brogaard, CEO, talks to Hg’s Florian Wolff about the internet of things, sudden international expansion and the ways that transparency and connection drive the success of both their products and their company culture. Hg invested in Trackunit in 2021.2022-03-0320 min
Rental's The Bottom LineEnabling Construction Ecosystems for Digital TransformationIn this episode of Rental’s The Bottom Line, Trackunit's CEO, Soeren Brogaard and ZTR's CEO, Sam Hassan, discuss the companies' merger. The two talk about the need for global construction applications in an environment where data-led on-site, supply-chain and head office decisions will become increasingly critical. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-02-2814 min
Digging Deeper - ForConstructionProsOpportunities of Artificial Intelligence in Construction with Tom Valbak AardestrupTom Valbak Aardestrup, VP Business Development with Trackunit, discusses artificial intelligence (AI) and the opportunities it offers in helping to eliminate downtime.Valbak Aardestrup talks about what AI is, how it interacts with the construction environment, what you should be aware of before working with AI and the importance of sharing data.2020-01-2716 min
Cambridge Service AllianceService Week 2016 - IOT and Data Intelligence: Enabling Risk Management and Service Business GrowthPodcast recording by Service Week 2016 Industry day Speaker - Per Stjernqvist, VP Servitization & Solutions, Trackunit A/S, held on 11 October 2016.2016-11-0310 min