Tracy Hazzard & Tom Hazzard

Shows

Feed Your BrandHow To Make A Show That Millennials Will Love And Binge-Listen? With Alexandra Hazzard & Cody HanifyHow do you make a show that millennials will love? Tracy Hazzard talks with Alexandra Hazzard, the Chief Operations Officer of Podetize, and Cody Hanify, who works at the Sales Department with Tom. They discuss how millennials value honesty and community most of all. If you could be vulnerable in your podcast by sharing your personal experiences, they would love to binge-listen to you. It’s also important that your niche is relevant to the topic they’re looking for. So make sure to get your SEO right. Paste your transcript on your blog. Put important links you mentioned. When...2022-04-0739 min

Feed Your BrandTop 5 Podcast WP Plug-Ins We Can't Blog (Or Podcast) Without With Alexandra HazzardWordPress makes blogging and podcasting much easier. And plug-ins are part of what makes publishing blogs and podcasts a breeze. In this episode, Tracy Hazzard brings Alexandra Hazzard, COO of Podetize, Inc., to talk about how they can help up your game. Alexandra takes a look at five useful WordPress Plug-ins they just can’t blog (or podcast) without while giving us the lowdown on these plug-ins, how they work, and how they enhance your blog. Tune in for more great podcasting tips.Love the show? Subscribe, rate, review, and share! https://podetize.com/how...2021-12-1422 min

Tracy Hazzard Getting InterviewedTracy Hazzard From CEO Space Live With Ryan TreasureFor most people, only businesses and large-scale industries benefit from the use of 3D printing. That's not entirely true, as you can enjoy this technology even right at your home. Tracy Hazzard talks about utilizing the power of 3D printing in this live interview with Ryan Treasure from VoiceAmerica during the CEO Space Live at Las Vegas. Together with Tom Hazzard, she discusses the best ways to learn 3D printing, even if you are unfamiliar with its fundamentals. She explains how it can be used for more personal purposes, particularly creating personalized gifts. Tracy and Tom also share their...2021-03-1211 min

Tracy Hazzard Getting InterviewedWhat Is 3D Printing: Tracy & Tom Hazzard Of WTFFF 3Dstartpoint From The Paradise Within Show With Neary HengNow that 3D printing is now more accessible, you can make all sorts of things with it right at the comfort of your home. Tracy Hazzard joins Neary Heng of The Paradise Within Show to talk about the many possible uses of 3D printing technology. She explains how it can go beyond the usual test mark purposes and produce almost anything you want. Tracy shares how easy it is to learn the basic functions of this printer and its significant potential to address the high demand for proficient designers. On the other hand, Tom Hazzard shows Neary the eye-catching...2021-03-1111 min

Tracy Hazzard Getting InterviewedProduct Design Experts Tom and Tracy Hazzard Share Insights on the 3D Printing Revolution from The Strip LIVE with Maria NgoThe rise of 3D printing has begun. With so many industries seeing what it can do, the future of 3D printing design is shining so brightly. In this episode, Tracy Hazzard, together with her husband Tom Hazzard, stops by on The Strip LIVE with Maria Ngo to discuss the benefits and future of 3D printing. They shed light on the many entrepreneurs it provides to entrepreneurs, no matter what level they currently are, and how they can get themselves on the bandwagon and learn how to do a 3D design. Witness the start of the 3D printing revolution. Take...2021-02-0407 min

Tracy Hazzard Getting Interviewed3D Thinking – Interview With Tracy Hazzard From The Unshackled Owner Podcast With Aaron Scott YoungThe path to creating a successful business is not a one-way street. On today’s show, Tracy Hazzard joins Aaron Young on The Unshackled Owner Podcast to discuss how she and her husband, Tom Hazzard, used 3D thinking to succeed in their entrepreneurial journey. Tracy shares the mistakes and missteps they made along the way and the lessons they gained after that ultimately helped them grow their business and taking over $2 Billion worth of products to market. Tune in to learn about her journey to success and gain valuable business and design advice along the way.2021-01-2144 min

Tracy Hazzard Getting InterviewedApple V Samsung With Tom And Tracy Hazzard From The Successful Pitch Podcast With John LivesayThe latest ruling in the Apple v Samsung patent case significantly impacts people with designs patents and their valuation. Does the design trump the technological factors when determining sales? How responsible is each aspect in bringing in revenue and, should infringement occur, how much should be paid? That’s what we get to learn in this episode of The Successful Pitch Podcast. Tracy Hazzard, along with Tom Hazzard, joins John Livesay to share their thoughts on the issue. Tracy advises on how to set up your design patents to protect your product and your profit. Tune in and gain so...2021-01-1420 min

Tracy Hazzard Getting InterviewedPodcast Tactics for Building Credibility with Tom and Tracy Hazzard from The Note Closers Show Podcast with Scott CarsonPodcasting is a growing platform. With it comes a growing number of competitions, making it harder to cut through the noise and put your name out there. What does it take to make people tune into yours? Tom Hazzard and Tracy Hazzard believe in building credibility. In this episode, they join The Note Closers Show Podcast with Scott Carson to share podcast tactics that will help you market and grow your business and reach more people. How do you bring in guests? What makes people want to share your show? How can you monetize? What is the ideal show...2021-01-011h 01

Tracy Hazzard Getting InterviewedLaunching Your Product Successfully With Tracy Leigh Hazzard - Part 1 From The Invention Stories Podcast With Robert BearThe owner of 37 patents, Tracy Leigh Hazzard, along with her husband, Tom, have brought over 267 products to the market with a combined sales of over $2 billion. While the typical convention success rate is commonly quoted by experts at between 1% and 4%, Tracy's success rate is 86%. Tracy joins Robert Bear on The Invention Stories Podcast to share how you can launch a product successfully. From product development, product-market fit, and getting licensed to working with your spouse, discover golden nuggets from Tracy and be on your way to a perfect product launch.2020-11-1931 min

WTFFF?! 3D Printing Podcast Volume Three: 3D Print Tips | 3D Print Tools | 3D Start PointVolume 3 Wrap-Up For The WTFFF 3D Print Podcast With Tom Hazzard & Tracy HazzardSince it first took off, the 3D printing industry has reached a certain level of maturity, and the WTFFF 3D Print Podcast has been there since 2015 to document its development. After airing well over 500 episodes since it started, Tom and Tracy Hazzard finally wrap up Volume 3 of the podcast to make way for more exciting things to come. 3D printing has always been a part of Tom and Tracy’s lives. Now, they are thrilled to embark on an even more exciting journey as they collaborate with Hewlett-Packard to do a special series. Make sure to tune in and do...2020-05-2207 min

The Binge FactorSeven Minute Marketing: How Short Podcast Episodes Can Attract Binge Listeners With Tom Poland, Host of Marketing the InvisiblePodcasts take numerous shapes and forms. While many podcasters record lengthy episodes that they can repurpose in multiple ways, there are also a significant number of listeners out there who prefer shorter episodes. Introducing the charms of short episodes here in the show is someone who takes an unusual approach at formatting his podcast. Together with Tracy Hazzard is Tom Poland, multiple best-selling author and the host of Marketing the Invisible - a show that asks seven questions in seven minutes. Honoring the form, they go through seven questions that take us inside the life and mind of Tom...2020-03-1739 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessDesigning With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan SpierStarting and then having the capacity to scale a business in such an entrenched branded community can be very daunting. For Ryan Ringholz and Jonathan Spier, that is coming into the shoe industry establishing the first lifestyle brand to start with kids through their company, PLAE. In this interview, Ryan and Jonathan take us into their journey from when they first launched entirely online in 2013 to evolving with their wildly successful approach to adults in 2017. At the heart of their brand is the word “play” where they recognize freedom of thinking like a kid. They’re taking this unique concep...2019-08-3037 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessProduct Inventors Rights with Natasha and Fred RuckelIn this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha and Fred Ruckel of the Randy Cooper Foundation joins us today to talk about protecting your products from infringement. Embodying Randy Cooper’s passion and desire to stand up for the product inventor’s rights, Natasha and Fred help protect, educate, and empower inventors. As they unfold the ways infringers play in the field and give us advice on how we can combat them, they also go deeper into the ru...2019-08-2059 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAsian Sourcing Tips with Rhod NeedhamBroadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out there. After all, it is a whole new territory that needs to be tread carefully. If this new territory for you is in Asia, then you are going to be learning a lot from this episode. Rhod Needham, a product sourcing expert and the Co-Founder of Market Source Asia, pours in his knowledge about sourcing for products in this region, giving some great Asian sourcing tips. They specialize in launching products and collections for both global retailers and start-ups, and...2019-07-0344 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAs Stolen On TV with Paula Brillson PhillipsThere are some inventors who are not so lucky when it comes to owning their products and gaining the necessary income and praise because of manipulators and false advertisers. Paula Brillson Phillips, a managing partner of Digital Law Group, has built her career advising start-up companies and mentoring hundreds of individual inventors worldwide to navigate the complex process of getting a business or product off the ground as well as helping them make effective decisions to protect their intellectual property, meet their business goals, and leverage the value of what they have already created. Her book, As Stolen On...2019-06-1147 min

Feed Your BrandPodcast Microphones: What are the Best (And The Worst Ones, Too)Probably the most important element when it comes to podcasting is the sound quality. This quality is only going to be as good as the microphone you use to record the episode. In this very informative and engaging post, Tom reviews different brands of microphones for podcasting to help you find the best ones to use and the ones to avoid. You don’t have to simply take his word for it, you can also go ahead and listen to the audio tracks recorded to see and decide for yourself. Find the best ones for you – from great quality to b...2019-06-0756 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessFrom Shark Tank To The Kids Table: Food Product Start-Up Lessons with Joanna ParkerJoanna Parker, the co-founder of Yumble, explains how she was inspired to open her own company as a mom. Yumble has three pillars which are all centered towards providing healthy food for children. Joanna says children’s diet and appetite greatly vary, and that is why she is customizing the foods she offers, providing options for both picky and adventurous eaters. She narrates how it is working with his husband side by side while taking care of their kids, sharing the struggles they had while their business was growing and how they overcame it. For those who want to do...2019-06-0429 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessNui Foods with Victor Macias and Kristoffer QuiaoitEverybody wants a sweet life, but when it comes to food, too much can become an addiction. Victor Macias and Kristoffer Quiaoit, founders of Nui Foods, are on a mission to annihilate sugar addiction by creating products that are both indulgent and healthy. Victor and Kristoffer take us into their journey, starting from having no baking background to producing a product that brought them to Shark Tank. As rookie entrepreneurs, Victor and Kristoffer know the struggle of starting, and they share to us the ways they overcame those challenges. Love the s...2019-05-1626 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessProduct Pitch Advice From A Shark with Kevin HarringtonMost products in the consumer market, whether it’s mass market or eCommerce, has a seven out of ten failure rate. However, when you have access to good data, you are able to pitch products in a way that people want to buy it and elevate that level of success. Kevin Harrington says that nowadays with the internet, we can target our offerings to people in certain niches, categories, or demographics such as age or zip code. Kevin is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He in...2019-05-1031 min

Feed Your BrandRaising Up Women Podcasters: How To Use Podcasting To Inspire Other WomenPodcasting is not just audio content but also a platform where you can grow an audience and build authority. On top of all that, it is certainly an effective approach to get your voice out there. International Women’s Day showcased the power of the voice a woman seizes. As we wrap up this celebration, it is truly grateful to have our guests, the great women podcasters, grace our show and give inspiration. In this episode, Tracy shares some details about her other three podcasts and columns, the brilliant team who made this podcast possible and manageable, and the sp...2019-04-0309 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessThe Rockefeller Strategy: Corporate Asset ProtectionIn today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever product you have is not just an invention or a brand. It’s a business and you need to be getting the full benefit and the full protection of that. In this episode, Aaron Young talks about corporate asset protection and the Rockefeller Strategy. Aaron is the CEO of Laughlin Associates. He is a consummate entrepreneur as he’s been an entrepreneur pretty much his whole life. Too many inventors or sellers think they’re too small and don’t really n...2019-03-2954 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessSouth American Sourcing Of Products with Tim JordanSourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan of Hickory Flats, however, offers alternative sourcing ideas and services to the small guys out there. He founded the Private Label Legion, a community of like-minded entrepreneurs dedicated to great learning and group collaboration. He’s also built a seven-figure business. Tim shares how he found eCommerce and Amazon selling by accident and changed the game, and how it led him to look for alternative resources. Love the show? Subscribe, rate, review, and share!...2019-03-1538 min

Feed Your BrandPodcast Voice Over And The Brilliant Mind Behind The Voice with Chris HazzardHow fascinating it is that the person behind the voice over of most of our podcasts has such a brilliant mind. Screenwriter and podcast voice talent Chris Hazzard tells us the process of being a voice-over artist. He shares how his voice-over stint started from classrooms up to being heard by the world. As an avid podcast listener, he also talks about some things from his perspective and what he is looking for in a podcast. No one else can give such substantial points of view about podcasts other than someone who has been living in all corners of...2019-03-1226 min

Feed Your BrandPodcast News: What are the Latest Tips to Stay on Top of New Technology?One of our roles in our businesses is to stay on top of new technological things. Tom recently attended the Traffic & Conversion Summit 2019 in San Diego. He talks about the latest podcast news, digital marketing, the Traffic & Conversion Summit, and some of what he experienced at the most recent one. He also delves into the opening keynote to the conference which directly applies to the podcasting industry. If you want to know more about that, join us on this episode. 2019-02-2031 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessBranding Through Product Packaging with Apurva BatraPackaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business happening on the retail shelves. He also takes us on a different journey with his personal business experience. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:2019-02-1530 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAmazon Seller Legal Issues with CJ RosenbaumAs the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold virtually. CJ Rosenbaum of Amazon Sellers Lawyer takes us into some Amazon seller legal issues, talking about what is going on with this platform and how you can keep yourself, your IP, and your products secure and safe. He talks about digital rights management, the listing hacking process, and establishing your brand – from trademarks to copyrights and patents. CJ also touched on starting from Kickstarter and Indiegogo, and how you ca...2019-02-0834 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessCelebrity Product Placement Process That Actually Works with Sarah ShawThe marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led Sarah Shaw to craft this trend of endorsement and marketing into a new mold. Sarah talks about the Celebrity Product Placement Process which actually works for more and more entrepreneurs. Discover how you can scale your business by getting celebrity access for your products. You may get these influencers to use your product, be photographed with it, and get...2019-02-0142 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessPlanning And Managing Product Engineering with Orlin WetzkerIt takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and love. When most companies in the US throw over the fence to a factory in Asia the ideas they come up with for development, it’s great to have Orlin Wetzker’s company develop and engineer all these things in the US. One of the main projects that Orlin talks about is the moisture sensor which brings high technology to farming. Given the different technology life cycle of the kind of developing and product engineering that he’s doing, Orlin is no...2019-01-2530 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessScaling Successfully On Amazon with Jason MageeHow do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands or large brands. The key is to understand the actual metrics of your business. The goal is to be profitable. What’s your gross profit as a company? How do you make sure that the product market fit is right? Jason Magee, Director of Seller Partnerships at Teikametrics, is obsessed with helping entrepreneurs scale successfully on Amazon. Jason talks about building an ecosystem of best-in-class partners to help people as...2019-01-2349 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessLeveraging E-Commerce Chatbots For Product Launching with Michelle Barnum SmithIt costs to play today. Product launching is no exemption. It’s not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce chatbots as a marketing tool. She quickly became an expert in the niche once she realized how powerful Facebook Messenger bots can be. Michelle recounts how she got started in product launching and marketing, and talks about the importance of list building and leveraging e-commerce chatbots to launch your products and create engagements. 2019-01-1834 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessInfluencing Multiple Unit Purchases With The Right Amazon Promotions with Jenna LieberThere are so many products sold on Amazon, yet if you take a look at them, the majority tends to hold out only one piece of the product. They tend to overlook the value of multiple unit purchases. Jenna Liebner of Turnkey Product Management has seen time and time again how sellers on Amazon are not trying to influence how people purchase multiple units. Jenna goes over a number of Amazon Promotions that will help you to try to get people to buy more than one product from you in a single transaction. Not only will this influence potential...2019-01-1518 min

Feed Your BrandPodcast Peeps Mastermind Kickoff!We talk a lot content to commerce, but how you make that happen? How do you take what is information and you turn that into products, business programs, podcasts, and all sorts of different things? Information is only partially useful outside of them promoting the next event or promoting the next thing. That’s where the Podcast Peeps want to make sure they’re helping people build businesses. Join Tom, Tracy, Scott, and the rest of the Podcast Peeps crew for this mastermind kickoff as they share their journey and expertise on podcasting. Everybody has different goals for their podc...2019-01-011h 30

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessGrow Your Product Sales Into The UK & EU Plus eCommerce Brexit Risks with Karen CoddAmazon UK and EU market are definitely the potential recourse for those who want to expand. If you are aiming to grow your product sales into the Amazon UK and EU market, then you have to learn what they need. Amazon selling strategist Karen Codd answers some questions that bugs most Amazon sellers. Karen talks about the product changes you need to make in order for them to perform well in the UK and Europe, and gives tips on knowing when you are ready to move your brand. Getting deep into some Brexit risks, Karen lays down the effects...2018-12-1928 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessInvesting Time Or Money In Market-Making Or Disruptive InnovationTracy gives an insight into one of the talks she gave at a City Summit event in Salt Lake City. With innovation becoming the buzzword for this day and age, we can’t help but get too caught up in just investing on what seems catchy. It’s time to actually think it over and start to think carefully about how you are going to invest in innovation, whether you are investing your time or investing your money. Tracy looks at the difference between disruptive and market-making innovation. She gets down to answer whether or not you’re in a disr...2018-12-1224 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessFormulating Beauty Products with Nadia FleuryThere are so many beauty influencers today that we can’t help but think how easy it must be to create your own beauty products. Nadia Fleury proves otherwise. She is a French-Canadian entrepreneur, life strategist, and chemist who founded the skincare line, Avesence. Nadia talks about the bumpy path of developing and formulating a beauty product while letting us in on some beauty secrets. She breaks down our preconceived notions as she discusses the truth behind “natural” and why pH is bad. She also gives some great advice to aspiring entrepreneurs about the importance of having an inventory, carryi...2018-12-0743 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessPitching Product Gift Guides And Product Review Publicity with Dave FarrowGetting the word out about your amazing product is getting harder and harder. You’re tasked with the burden of presenting it in the best light. However, one of the biggest mistakes is trying to do a product pitch on your own. Unless you’re sophisticated and have the experience, you can almost destroy your brand if you don’t do it right. Dave Farrow of Farrow Communications talks about the different kinds of product publicity and how to do gift guides and get product reviews. Dave has been doing this for a long time, and he’s shifted his busi...2018-11-3044 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessFour Amazon Strategy Pointers For Quarter Four with Jenna LieberThe holidays is just at the corner; this means more people shopping on Amazon and more people coming at you. While it may seem that the surge of potential buyers will mean more for your business, it is not always the case—most especially if you have not properly optimized your Amazon strategy. Fortunately, Jenna Lieber of Turnkey Product Management has the answers for you! She gives out some big pointers that not only apply for quarter four, but also to your business in general. She talks about four different topics and breaks every single one of them just fo...2018-11-2321 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessPitch Product Value Lessons Learned from The Pitch Queen Michelle WeinsteinWe dive so often into the product world and we get all caught up in our features and functions that we forget about pitching our value. After years of sitting in a cubicle, Pitch Queen Michelle Weinstein realized it wasn’t the life she envisioned for herself. Michelle went from being a real estate analyst to accounting to products, and learned about contracts, legalities, product manufacturing, food manufacturing, lawsuits, investment money, pitching to top investors in the country, and more. People buy people. If you’re pitching whatever you’re doing, they’re buying you because you’re solving this massi...2018-11-1636 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessFocus On Product Impact And The Sales Revenue Flows with Wendy Lipton-DibnerImpact is the measurable difference that we make in people’s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is how do we make that happen? How do we create the product? How do we innovate the product? How do we design a product not just for market fit but for market impact big time? Impact strategy queen Wendy Lipton-Dibner dives into the su...2018-11-1340 min

Feed Your BrandHow Do Successful Podcasters Stand Out and Influence Others Through BrandcastingWhen selling your brand, you need to be heard in order to get your marketing out there. The market has been saturated with different channels and stuff on the internet which does not make getting widely heard easier for any sellers. Tracy enlightens us on some techniques on how to get people to notice you and get attracted to you. She shares how you can bring the “it factor” so that despite the many innovations out there, you will have your own brand value. 2018-11-071h 36

Feed Your BrandWhy it is More Effective to Manage and Maintain Niche Blog WebsitesIt is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really important thing to understand and to consider because you may have multiple brands. Tom talks about the pros and cons of having niche blog sites, as well as the factors involved in managing and maintaining them. 2018-10-2412 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessGlobal Sourcing Using A Retail Buy Plan with Tracy Hazzard and Brenda CrimiPart of growing your business is expanding. One of the routes you take with that is global sourcing, specifically in one of the booming markets in the world, China. However, doing it for the first time can be quite challenging and intimidating. With the help of Brenda Crimi of AMZ Alliance, Tracy guides you into the world of product sourcing in China for the first time using a retail buy plan. They talk about going to the Global Sources Summit and how to make the necessary preparations for it. Sourcing is not about being impulsive, that is why you...2018-10-1541 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet Flexible Packaging Expert Apurva BatraOne of the important aspects that small companies tend to overlook during the product launch is packaging. In fact, it shouldn’t be the case since this could serve as the starting point of entry for your products to the market. The packaging is the first interaction of consumer to your product. That is why when you do it, you have to do it right. Flexible packaging expert, Apurva Batra, goes in depth on how to effectively package your products. He discusses the many material choices and considerations in order to formulate the right package. Concentrating on flexible packaging, wh...2018-09-2130 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet Crowdfunding Launch Expert Will FordMany startups find it challenging to launch their products successfully. They can’t seem to crack the market and have the right support. Will Ford, serial entrepreneur of LaunchBoom.com and an expert on Kickstarter, Indiegogo, and startup funding and crowdfunding, talks about how he and his team successfully launched million-dollar crowdfunding campaigns. He discusses what they do at Launch Boom and what processes they make to ensure success. Covering the heart of the company, which is digital marketing, he shares his insights on getting the right content across to the right demographics. Ultimately, he shows how he created th...2018-09-2033 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet Product Advertising Expert Ian SmithRelationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from ManyChat to Facebook messenger. Touching also on reviews and social proof as well as the importance of follow-ups and giving your customers a way out, he urges business owners to build that customer relationship. Lo...2018-09-1452 min

Feed Your BrandThe Ultimate Guide to Getting the Most Out of your Press Articles and Podcast InterviewsMany people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out of the publicity, the press, and the interviews that you are getting? Tracy shares three categories of things that you should work hard on to make sure that you are utilizing that publicity to their most potential, and putting any of your press arti...2018-09-1214 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAmazon Brand Registry And Trademark Protection with Jason WebbOne of the big issues facing people who are doing commerce online is that Amazon has become a huge dominating force in the market. A lot of sellers don’t like Amazon. It is difficult to work with but buyers love Amazon, and that’s one of the reasons why sellers aggregate towards Amazon. It’s often one of the first places to look if they want to go buy something. If you want to be part of that market, you need to be part of what Amazon is doing. Amazon has been aggressive and successful at doing the things...2018-09-0518 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAmazon Competitive Analysis with Jenna LieberIt’s tough when you first get on Amazon. You don’t know where to start, what keywords to use, or what images to put. Jenna Lieber of Turnkey Product Management suggests doing an Amazon competitive analysis so you can hone in on what you need to start with. Jenna thinks everyone needs to. If you’re already on Amazon, she recommends doing this once a quarter to see if your competitors have changed or if there’s anything new going on that maybe you’re not doing yet. It’s very simple and valuable for everyone to do it. Jenna go...2018-09-0430 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessGlobal Sourcing Tradeshows with Meghla BhardwajGrowing your brand means having to step up your game by going out there and source. A great venue to kick start that process is through tradeshows and fairs. However, there is a difference between the two, which most people do not know. Fortunately, Meghla Bhardwaj of Global Sourcing can guide you through that. She talks about the different types of tradeshows and fairs happening around the world, telling which is which, what’s the best one for you, and what to expect. She also provides some great insights as well as some tips on how to go around th...2018-08-3129 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet Big Branding Expert Gerry FosterCreating a brand is more than just pasting an image or a logo for your business. It is about creating a perception. It’s about telling people what you are instead of them telling you who you are. Brand is your business’ reputation and it is the promise you give to your consumers. Only by realizing this will you be able to create a perfect and memorable brand. Branding expert Gerry Foster teaches the ways you can harness and find the brand that truly speaks for you. As someone who has worked for major companies, he is the person whom...2018-08-2929 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessBest Consumer Market Research Tools – Field Agent with Rick WestWhen you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura Hazzard, brings Rick West of Field Agent to talk about the best consumer market research tools.. With years of credible experience, Rick shares his work of promoting real time, location-based mobile research for companies who would like to get more user feedback. Offering both quantitative and qualitative data, they work great for those who are still figuring things out. Going down into mobile technology and more, Rick show...2018-08-2443 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet David Chitayat of GenimexEnsuring the product quality is a must for a business. Otherwise, it just won’t work and would bring the business down. You need to properly go through the process to secure the value. There is no shortcut even if time is not on your hands. David Chitayat, one of the three group CEOs of Genimex, chats about the processes from planning to getting your products on the shelf to the importance of category expertise and the relationship between quality and price. He goes deep about the crucial aspects of production that some business owners fail to do while gi...2018-08-2328 min

Feed Your BrandHow to Make your Podcast YouTube Videos More Searchable with New Titling Best PracticesIn order to be found, you need to be searchable. To be searchable, your brand must transcend across audiences. The online world has made this very crucial. With so many competitions around, it is easier to get drowned and be lost. One of the best places where people search is YouTube and having a good title is very important. Tracy gives out the best YouTube Video Titling practices. Learn how to configure your titles, descriptions, and channel on YouTube. Find out the best practices to completely optimize the platform the best you could. Get to know the kind of...2018-08-2216 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success5 Big Amazon Mistakes Brands Make with Jenna LieberThe most successful brands continually look for ways to increase conversions and improve customer satisfaction. Established brands usually have their systems in place, but when you’re constantly dealing with the day-to-day operations of your business, it’s difficult to see the glitches in your processes or strategies, and that could affect you in terms of competition or changing markets. This is the reason why we often see established brands making common mistakes that can hurt their bottom line. Jenna Lieber from Turnkey Product Management came up with the five big Amazon mistakes brands make to help you avoid thes...2018-08-2126 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessGuiding Brand Growth With An Executive Level Customer Advisory Board with Betsy WesthaferIn order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for having that conversation, then you’re really not on a path for the right type of big brand growth that you’re looking for. Betsy Westhafer, entrepreneur and bestselling author of ProphetAbility, developed a system called Executive Level Customer Advisory Boards that...2018-08-1729 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessBrand Funding And Licensing Timing Issues with David LiebersteinAs inventors, when we have great ideas, we like to find the perfect manufacturer to license our product and sit back and make tons of money. Dream product guru David Lieberstein is an expert in brand licensing and got to experience the pros, the cons, and the pitfalls of all that’s entailed in doing so. David had his own companies for a number of years in the houseware and gift industry. The last company he had for 25 years was called Wine Things Unlimited where he worked with the artists for designs but also did a lot of licensing fo...2018-08-1615 min

Feed Your BrandPro Speaking Tips for Women: Stop Second Guessing Yourself and Learn the Right Way to Speak with ConfidenceSome, if not most of us here, aspire to be speakers some day to impart to the world the things we can add to the greater knowledge and to ultimately inspire. Yet it can be challenging to do it, especially if you’ve never had formal training or if you find how most of the coaches are men. However, we women are different and need different things. We prepare differently and therefore speak differently. Tracy gives some pro speaking tips for women, from what women need to do to what they need to prepare before a speaking engagement, focusing fi...2018-08-1510 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessIs Your Brand Ready To Be A Big Box Retail Product? with Tim BushIs your brand ready to be a big box retail product? Tim Bush of TLB Consulting says you should make sure that you are ready because if you hit up a buyer and things don’t go well until that buyer swaps out and changes positions, you are going to have a tough time going back to that buyer. That’s where you’re at it unless something majorly changes. Tim shares some things you should be looking at when you’re getting your product ready for retail such as pricing, packaging, sales, the uniques, your customers, your target retailer...2018-08-1525 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessTop 5 Project Management Strategies To Innovate And Mitigate Risk with Loren WestKnowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are you going to innovate, whether that will be through some new technology in your product, or bringing a new product being first to market, or expanding as a company and bringing more innovation to your process flow. Alongside innovation, the other element is to mitigate risks, whether that be a financial liability as you launch a new product, or operational risks as you move forward launching a new br...2018-08-1527 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessPlanning Inbound Freight Logistics And Order Fulfillment with Paul D’SouzaLogistics and order fulfillment as part of the initial process you make before launching is vital to to customer satisfaction. Paul D’Souza of Source Select breaks down why it should be on the top of your list in order to offer the complete customer experience and later on reaping the benefits from it. Paul shows how he helped many clients with his expertise on handling and fulfilling this particular need, He gives some great advice and tips on how to be more efficient with your order fulfillment, from picking your market and partner to keeping your product safe. He...2018-08-1025 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessUS Product Classifications For Tariffs And Import with Abby DuffieldSo much goes into getting your products classified in the US that many still find problems with the entire process. Abby Duffield of Shapiro breaks down all the necessary things you need to know about US product classifications for tariffs and import. She gets down into the details of the information you need to present about the products and gives some instructions that will help you identify what you have to provide, like how to know the country of origin, among others. Abby also presents real-life examples that show what goes under the entire process of having your product...2018-08-0926 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAsia Product Sourcing PitfallsSourcing products internationally need some expertise in order to successfully crack into the global market and avoid some pitfalls. Equipped with that expertise, Tom shares his twenty years of experience product sourcing in Asia. He offers some ways on how to avoid those and ensure overall quality as he lays down the problems most people encounter, Learn more about deceiving samples, communicating with the factory, quoting products, and the manufacturing process and inspection as Tom goes into all of them one by one and gives some great insights that will help you source and receive the right product.2018-08-0832 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAmazon Review Policy – Don’t Get Shut Down! with Brenda CrimiAmazon reviews are a big part when it comes to selling your products on that platform. Yet many people still find themselves falling under some wrong ideas about how to go about it. It is now time to iron those misconceptions out and go deeper into the nature of Amazon reviews. Brenda Crimi from AMZ Alliance tells the truth about how reviews affect your ranking and conversion of sales as well as the policies that surround them. She also speaks about how to and how not to solicit for reviews, how to tell which reviews are which, and how...2018-08-0724 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessSuccessful Product Marketing For Sharks with Seth GreeneThe only two things that matter in your business is if you’re selling product, you need the right people to see your product, and then you need them to actually buy it. Hopefully, if it’s consumable, they’ll buy more than once. Marketing magician Seth Greene of the Sharkpreneur podcast says they encompass successful product marketing in the traffic and conversion departments. Whether traffic and conversion is taking place online via a marketing funnel that takes people through a series of steps designed to get them to punch in their credit card, or whether it’s taking them to...2018-08-0330 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessProvisional Patent Application Guidelines with Jason WebbProvisional patent applications are a relatively new type of application that has only been around for twenty years or so. It wasn’t always possible to do a provisional patent application. What it was called back then was utility patent where it took months to get these filings in because there are so many formality requirements and so many things that you can’t change once it’s filed. However, we need them filed quickly because priority date is important, so what did they do? What they decided to do was to allow a temporary application with fewer requirements, fewer...2018-08-0223 min

Feed Your BrandPodcast Episode Order: Proven Successful Strategies to Make Your Show Easy-to-Listen ToMany people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to. It is then very vital that you get it right and make sure that you’ve figured out the purpose of where want them to be. Should you go for straight topics or straight interviews? When should you switch it up? Learn all of this and mo...2018-08-0112 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMissteps In The Early Market Research Process with Laura HazzardIf you don’t understand who’s buying your product, how can you make a product for them? That’s what research is in a nutshell, but secondary research is understanding what exists out there. Secondary research is just information in the marketplace that’s already out there. Some of the biggest retailers and brands out there are spending millions of dollars a year on research and secondary research. Market research expert Laura Hazzard recommends doing secondary research at all phases of your product launching because research affects the features and the usability of your product, the colors, the styles...2018-07-3022 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessHoliday Design Trends with Tracy HazzardWhy do design trends matter? Design trends matter because we have all kinds of decisions that have to be made. When we’re investing in inventory or when we’re making these decisions so far in advance, it helps for us to understand what’s going on in the generalized marketplace. It helps for us to understand what might be going on and how design is shifting. What’s going on with those design trends? When we look at them, we can make some more micro decisions about our products and where we’re going to take them. Get an idea on...2018-07-2020 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessSeasonal Inventory Planning for Retail with Timothy Bush and Tracy HazzardIf you want to head into mass market retail, there are a whole lot of things you’ve got to think about. Timothy Bush joins Tracy as they give you some prep about retail. Timothy Bush is the resident Product Launch Hazzards expert in all things on the shelf of retail. Tim says one of the hardest things about retail in general is you’re never in the month you’re in. You’re never thinking about talking and dealing with and wondering about the month that you’re in. In fact, people that are just entering into Big Box retail...2018-07-1935 min

Feed Your BrandHow to Quickly Switch Your Podcast RSS Feed and Podcast HostAs podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most especially if you’re a DIY podcaster. Tom breaks down the how to’s of switching RSS feeds, giving the old way and the new. He discusses the nature of RSS feeds as well as the problems that might occur and introduces the 301 redirect as a so...2018-07-1834 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMarket Research Timeline: What Research to Do and WhenIn general, most, if not all of you here right now are at different stages of product development. Some of you might be drafting your ideas, some of you might be on the invention phase, some of you might be in prototyping phase. Maybe you already have a new product out in the market, or maybe you are looking to expand your SKUs and your brand as a whole. Succeeding at every stage and knowing for sure if someone wants to buy your product requires a great deal of market research, which comes in many different forms, including doing...2018-07-1316 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessIs Product Patent Protection Worth It?Two of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one’s overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as product designers, Tom and I have pretty much mastered how to make a business case for patenting products under development in our business. We have learned that patents should be filed only when you are truly sure of selling or commercializing your idea or product, es...2018-06-2629 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessAvoid These Top 7 Market Research MistakesOur resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your overall business and marketing strategy. She packed in a lot of meaty information in a span of seven minutes, solidifying her excellent points on quantitative and qualitative market research fails and how to avoid them. Laura says that good market and product research sets the path forward to great product development, usability, distribution, advertising and marketing, building your brand, and ultimately selling more products for bigger profit. You can get...2018-06-1707 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessSecrets To Working With Your SpouseIt is no secret that Tom and I are husband and wife business partners. It is our competitive advantage – what sets us apart from all the other product design firms in the market. Because most people cannot imagine working with their spouse at all, they are always fascinated by the idea that we do this 24/7, in a home office and have made it over 21 years so far. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comPro...2018-06-1204 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessHow To Invent Must-Have ProductsTom and I are a husband and wife team of Industrial Designers. We are lucky to be working together not just because we enjoy each other’s company– we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. We have coined a term called “gender blending,” which refers to meeting the needs of both male and female consumers when it comes to designing products. Launching many successf...2018-05-2511 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet Market Research Expert Laura HazzardWhen you’re selling something, some questions that come up in your mind are, are people going to buy what you’re selling? Are they going to respond to it? What features do they value? A great way to answer that is market research. Market research expert, Laura Hazzard, has worked with big brands like Target, Starbucks, Disney, Fox, and Sony. She’s done everything from plus size women’s apparel to cat food and everything in between. Laura shares that it’s so critically important to ask questions because then you have a better understanding of why people purchase t...2018-05-2235 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessMeet International Logistics Expert Jimmy TranA lot of new Amazon sellers often make the mistake of putting logistics and freight forwarding as an afterthought in the product launch process, and it can hurt profitability. Jimmy Tran, General Manager of World Craft Logistics is a Product Launch Hazzard expert on Freight Forwarding. He knows that Amazon sellers need a highly dependable freight forwarder who will cater to their needs to get their products shipped smoothly and securely from factory to warehouse. Starting his online business from the comfort of his own bedroom five years ago, he now has a 78,000 square-foot warehouse to accommodate the upward...2018-05-2228 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessHow to Design What Women (and Men) WantTom and I are a husband and wife team of Industrial Designers. We are lucky to be working together not just because we enjoy each other’s company– we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. We have coined a term called “gender blending” product design, which refers to meeting the needs of both male and female consumers when it comes to designing products. Launchin...2018-05-2108 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessThe Key to Product Launch Success is to Plan ItTom and I say this a lot: “Hope is not a plan.” There are a lot of concerns to address and factors to consider before selling your product. As a business owner, it is your responsibility to make sure that money and time spent from product research, market study, product development, licensing, prototyping, manufacturing and marketing is worth every penny. In the long run, all mistakes committed in the process of launching and marketing your product will add up and can greatly impact your success, that is why developing a solid game plan is of utmost importance for all stag...2018-05-1118 min

Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessWant Product Launch Success? Meet Your Product Launch Protection Experts Tom Hazzard & Tracy Hazzard7 out of 10 consumer product launches fail and only 2% of all inventions make any money. Launching products is full of pitfalls and failure points. The odds of product launch success are not in your favor. Insiders and big brands not only know but can outspend and survive when they make mistakes. Find out how product launch experts like Tracy Hazzard and Tom Hazzard with 26 years as consumer product designers for big and small brands – on-line and in-store, flip the odds, build in protective measures and resources, and guide you on what you ‘don’t know that you don’t know’ so you can...2018-05-0150 min

Feed Your BrandTop 10 Certified Hacks to Boost Conversion Rates While Driving Traffic and Conversion To Your Podcast SiteThe Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates. 2018-04-0434 min

Feed Your BrandWhat Everybody Ought to Know About Establishing Your Brand and Starting a Podcast NowFiguring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn’t always apparent if you don’t know why you want to podcast in the first place or are unsure what your brand represents. Listen in to Tom and Tracy as they reveal how to overcome a road block every potential podcaster faces. 2017-11-2422 min

WTFFF?! 3D Printing Podcast Volume Two: 3D Print Tips | 3D Print Tools | 3D Start Point3D Print Brand Licensing with Tom Simon of Source 3After meeting up with Tom Simon of Source 3 at CES this year, we knew we needed to have him on the podcast to discuss the nuances of managing brand content for 3D printing. They are developing a system to take care of all the little details and keeping digital file rights managed correctly whether you are a large company who wants to license your images out or if you are a general user. To send us a message, go to 3dstartpoint.com or shoot us a message at info@3dstartpoint.com or on our facebook...2016-03-1732 min

WTFFF?! 3D Printing Podcast Volume One: 3D Print Tips | 3D Print Tools | 3D Start PointAre 3D Printed Parts Production Quality?Okay, so 3D printing is cool and all, but is it actually production quality? In this Ask Us Anything Segment, Tracy and Tom Hazzard discuss whether or not a 3D printed part can stack up to its traditionally manufactured counter part and be production quality. From airplanes to fashion, does 3D Printing hold its own as a manufacturing process? Press play to find out! Do you have a burning question to ask Tom and Tracy? Well what are you waiting for?! Ask Us Anything is 100% free to ask, well… ANYTHING! So visit our website at hazzdesign.com...2015-09-0909 min