Shows
Better MarketingForm Ideas to Impact A Smarter Way to Create Content With AIIn this episode of Better Marketing, Marketing Magic in Minutes, I help flip the script on how you see AI, not as some robot overlord, but as your personal marketing assistant, ready to help you brainstorm and smooth out those rough drafts.Who hasn’t stared blankly at a screen wondering where to start? We’re discussing how AI can zap away that overwhelming nitty-gritty of life, especially for using AI as small business owners juggling a million things at once.By the end, you’ll feel more ready to harness your writing game, whether planni...2025-05-0709 min
Better MarketingEnhancing Customer Engagement with AIIn this episode of Better Marketing, Marketing Magic in Minutes, I dive into how AI can seriously enhance customer engagement, making interactions smarter, faster, and more meaningful. Whether you're entirely new to AI or just looking to sprinkle in some tech magic, we have the lowdown on practical tips to kickstart your journey. Think personalised content that feels like a warm hug for your customers, and insights that help you anticipate their needs before they even realise what they want. Plus, we’ll discuss the importance of maintaining authenticity and ethics in this AI-driven world—because trust is the name...2025-04-3011 min
Better MarketingAI Marketing Foundations Building An Effective AI StrategyIn this Marketing Magic in Minutes episode, I’m unpacking how AI is shaking things up—from analysing data and predicting trends to automating the stuff you don’t have time for.Think of AI as your always-on marketing sidekick. But here’s the catch: it only works if you’ve got a smart strategy. I’ll walk you through setting clear goals, choosing the right tools, and using AI to support your business, not just add noise.We’ll also touch on the ethical side because responsible marketing is smart marketing. Let’s unlock the power of AI...2025-04-2309 min
Better MarketingConnecting with Your Customers - The Power of Digital Conversations with Richard SingletonConnecting with your customers has never been more important—and that’s exactly what we’re diving into in this episode of Marketing Magic in Minutes. The brilliant Richard Singleton joins me from whY-us? Digital Marketing to explore the power of real, authentic digital conversations.We’re talking about more than just posting—this is about creating genuine, two-way engagement that builds trust and sets you apart. Richard shares some fantastic insights that’ll get you rethinking how you show up online.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley...2025-04-1621 min
Better MarketingSpeaking Their Language Strategies For Reaching Your Target MarketReady to level up your marketing game? In this episode of Marketing Magic in Minutes, I’ll discuss the art of connecting with your audience—really connecting—by speaking their language and tapping into what actually matters to them.It’s not just about buzzwords; it’s about aligning your message with your audience’s values and needs. Whether you’re attracting new customers or deepening loyalty, I’ll share practical strategies and real-life stories to help your message land with impact.So, grab a brew, get comfy, and master the magic of meaningful marketing communication—tog...2025-04-0910 min
Better MarketingBranding Brilliance Creating a Stand Out Business IdentityIn this episode of Marketing Magic in Minutes, I’m diving into the seven core fundamentals that’ll help your brand truly shine. Branding isn’t just about a logo—it’s the heartbeat of your business. Whether you're rebranding or starting from scratch, I’m sharing practical insights—from knowing your market to tapping into the psychology of color—all designed to help you create a brand that sticks.So, grab your brew of choice, sit back, and let’s unlock the brilliance behind unforgettable branding. Let’s make your brand one to remember!Remember to down...2025-04-0211 min
Better MarketingMarketing Communications: Captivating Your AudienceIn this episode of Better Marketing, Marketing Magic in Minutes, I explain how some brands stand out effortlessly while others struggle to get noticed.In this episode, I’m breaking down the power of marketing communications—the secret sauce that makes your message hit the right people in the right way. It’s not just about what you say but how and to whom you say it.We’ll cover defining your ideal customer, understanding their challenges, and crafting messages that truly resonate. No more throwing spaghetti at the wall! Clarity beats cleverness every time, so instead...2025-03-2610 min
Better MarketingDigital Marketing Mastery: Tools and Tactics for SuccessIn this episode of Better Marketing, Marketing Magic in Minutes, I explain why digital marketing isn’t just a buzzword—it’s a lifeline for small businesses looking to thrive in today’s fast-paced world. In this episode, I’m tackling the big question: How can you make digital marketing work for you without feeling overwhelmed?It starts with understanding the basics—like why having a killer website matters and how SEO can work its magic. But we won’t stop there! I’ll also be diving into the power of social media and why genuine engagement, not just posting f...2025-03-1913 min
Better MarketingAI and the Future of Marketing: Transforming How We ConnectIn this episode of Better Marketing, I’m diving into the transformative power of AI in small business marketing. As one of the world’s first CIM-certified AI marketing specialists, I want to demystify AI and show you how it can enhance your marketing efforts without replacing human creativity.AI isn’t about taking over—it’s about working smarter. I’ll walk you through how AI tools like chatbots, predictive analytics, and AI-driven copywriting can streamline processes, improve customer engagement, and boost efficiency. Whether you’re exploring AI or looking for ways to integrate it into your existing s...2025-03-1209 min
Start Your Own BusinessHow to cold call your way to new customersIn an age where many businesses use digital marketing techniques, others use old-school tactics such as cold-calling. Cold calling is telemarketing, a direct marketing method involving phoning potential customers they’ve never met or spoken to previously. Cold-calling isn’t for the thin-skinned, because even if your opening gambit is polite, friendly, professional and concise, you can soon be met with a firm “not interested, thanks”, before the phone gets put down. And cold-calling often requires having to charm your way through a 'gate-keeper' before you get put through to the person you actually need to speak to. ...2025-03-1135 min
Better MarketingBuilding a Strong Marketing Strategy: Foundations for Business GrowthIn this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring the foundations of an effective marketing strategy. Having a clear plan is essential for growing your business. I’ll walk you through the key elements of a strong strategy, including defining your ideal customer, clarifying your message, and selecting the proper marketing channels.I’ll also share a real-life client success story to show how these strategies can make a real impact. Plus, I’ve got some practical tips you can apply immediately to strengthen your marketing efforts. Remember to download my FREE GUID...2025-03-0407 min
Better MarketingMarketing Magic: The Better Marketing Podcast with Tracy HeatleyAfter years of running my own businesses and helping other business owners grow and scale their brands, I've learned that marketing doesn't need to be overcomplicated. Whether you're just starting out or ready to take your business to the next level, I'm here to share the magic that will make your marketing shine.On this podcast, you'll get quick, practical advice on everything from developing a winning strategy to the latest trends, AI marketing, step-by-step guides, and my favourite tips for quick wins you can implement right away. I'll occasionally welcome expert guests to share their insights...2025-02-2802 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicEthical Marketing - The Balance Between Profit And PurposeWelcome to the Be Better With Tracy Heatley podcast, hosted by Tracy Heatley, an accomplished Chartered Marketer and networking specialist with over twenty-five years of experience. In today's episode, we delve into the topic of Ethical Marketing And Finding The Balance Between Profit and Purpose. As the world becomes increasingly digitised, businesses must be mindful of how they present their brands both online and offline. Customers now demand ethical and responsible marketing that aligns with their values and beliefs. Authenticity and transparency are at the heart of ethical marketing, building trust, credibility, and customer loyalty. ...2023-07-2008 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicStrategies To Get Started On ThreadsWelcome to the show notes for the latest episode of the "Be Better With Tracy Heatley" podcast, hosted by award-winning Chartered Marketer, business owners, and Broadcaster, Tracy Heatley. In this episode, Tracy delves into the world of Threads, the newly launched social network from Meta. She shares seven strategies that can help small business owners leverage Threads for their businesses. For more valuable insights, tune in to this episode and remember to visit www.tracyheatley.com for additional resources. 2023-07-1307 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicSmall Business Marketing Success - 7 Essential FAQs AnsweredAre you a small business owner looking to take your business to new heights? Welcome to this Be Better With Tracy Heatley podcast episode, where we explore the world of marketing and networking to help you succeed. I'm Tracy Heatley, your host, and I'm thrilled to bring you another exciting episode today. We'll be tackling the essential frequently asked questions (FAQs) of small business marketing, providing you with valuable insights and actionable strategies that my marketing clients ask me about all the time. Get ready to level up your marketing game! www.tracyheatley.com2023-07-0606 min
Book Chat LiveBCL S4 E2: Tracy HeadleyTracy Heatley describes her favourite books. You can find them on Amazon at https://www.amazon.com/shop/stonehampress/list/XPW7AMAT2M6T?ref_=cm_sw_r_cp_ud_aipsflist_aipsfstonehampress_PWVNJ3BFSCA38MST5K1Z
2023-07-0629 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicSegmentation Secrets: How To Elevate Your Small Business Marketing Welcome to another captivating episode of the Be Better With Tracy Heatley podcast, your ultimate destination for small business marketing and networking insights. In this episode, Tracy Heatley delves into the intriguing world of marketing segmentation, revealing how it can propel your small business to new heights. Whether you're a newbie seeking clarity or a seasoned entrepreneur aiming to refine your understanding, Tracy has you covered. Get ready to unlock the power of marketing segmentation and revolutionise your business success using this indespensible marketing tool. With Tracy's expertise and years of experience as a Chartered Marketer, you can elevate y...2023-06-2906 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Successfully Launch A New Product Or ServiceAs a small business owner, you know the importance of creating something fresh and unique for your target customers. Launching a new product, or service, can be an exciting but daunting task with many potential pitfalls. But there’s no need to fear; with some careful planning and marketing know-how, any small business can have success in launching their latest product. This episode, from Chartered Marketer and award winning broadcaster, Tracy Heatley, will guide you step by step through creating a winning strategy that maximises your chances of achieving the highest possible sales numbers for your new offering! ...2023-06-2212 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Craft An Impactful Small Business Value PropositionAs a small business owner, having an impactful value proposition is key to differentiate your business from competitors and gain the attention of potential customers. An effective value proposition will articulate both the tangible benefits - such as quality products or services- and intangible values - such as cutting-edge technology or customer service excellence - that your small business offers. Crafting compelling yet concise messaging can help you stand out in the marketplace while convincing buyers to choose your services over others. In this episode, you'll learn the basics of creating an impactful small business value proposition which can...2023-06-1509 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicExploring The Power Of Networking With People You KnowHi, I'm Tracy Heatley, your small business marketing and networking specialist, and welcome you to this episode of my Be Better With Tracy Heatley podcast. In this episode, I will be exploring the importance of networking with people you know and the benefits it can bring to your business. Networking is an essential part of building a successful business – it allows you to connect with like-minded individuals, gain new insights, and find potential customers and business partners. However, some business owners mistakenly think that networking with people they already know is a waste of time. This couldn't be further fr...2023-06-0106 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicThe Power of Personal BrandingThis episode focuses on personal branding. In a highly competitive market, small businesses need a brand that communicates values, mission, and goals, allowing for customer engagement and long-term relationships. Your brand can help create marketing consistency and a strong presence in the minds of your target audience. Tracy Heatley will guide you through the powerful tool of personal branding and explain how it can help small businesses like yours. www.tracyheatley.com2023-05-2507 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicMarketing Methods To Create Sensational Communications With Your Target MarketLooking to market your small business, but getting overwhelmed by the ever-increasing presence of digital platforms? Fear not, as traditional forms of marketing can still prove to be highly effective in reaching potential customers, generating new business, and increasing sales. With my expertise in both running networking groups, marketing mentoring and digital marketing, I'm happy to share seven proven ways of using time-tested marketing methods to create sensational communications with your target market. Tune in to this podcast episode to learn more!2023-05-1113 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBoost Your Small Business Performance with Internal Marketing Small businesses often face a tough time in the competitive marketplace. However, there are several strategies that can help them succeed. One such strategy is internal marketing. When businesses focus on internal marketing, they involve and engage their employees to meet marketing goals that ultimately drive customer satisfaction and revenue growth. In this episode, we will explore the importance of internal marketing, how employees can influence customer perceptions, opinions, and reviews. Here is the seven essential steps that businesses can take to embrace internal marketing, increase small business marketing success, and boost performance. www.tracyheatley.co...2023-05-0411 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Stand Out In A Crowded Market With SustainabilityUnlock growth potential for your small business through sustainable marketing. How small business owners can stay relevant and competitive. Learn the importance of sustainability from a small business marketing expert. Enhance your marketing and improve your sustainable marketing strategy today. Get tips to power your small business ahead. Hear Chartered Marketer, Tracy Heatley's insights on sustainability and success. Get this podcast episode for business advice worth hearing.2023-04-2709 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicThe Power Of Outsourcing For Success And Increased ProfitsAs a small business owner, there is never enough time in the day to get everything done. That’s why outsourcing can be a game changer. By delegating tasks that you don’t have time for, you’re not only freeing up your schedule, but you’re also tapping into specialised expertise that can benefit your business. From accounting to graphic design, outsourcing allows you to focus on what you do best - growing your business. Plus, with more time on your hands, you can finally prioritise essential marketing efforts that were put on hold due to lack of time. In...2023-04-2015 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicThe 7 Essential Strategies For Marketing On A Shoestring BudgetAs a small business, success means making the most of limited resources - and that includes your marketing budget. This podcast episode identifies seven essential tactics to consider when creating an effective plan without breaking the bank. From optimising existing materials to identifying areas for improvement, you can gain more leads and higher profit margins with these smart strategies! So if you want to drive results – without spending too much money along the way - look no further than this helpful guide! Done right, Tracy's essential strategies will have you maximising your marketing opportunities in no time! To...2023-04-0614 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHarnessing Motivation and Mindset to Overcome Burnout and Achieve Success.Struggling to stay motivated and inspired? If you want to get ahead in your marketing and networking, then be sure to tune into this Be Better With Tracy Heatley podcast episode. This amazing show is full of inspiring stories, insights into positive intelligence, emotional intelligence, and mindset, plus advice on how to beat illness and the dream stealers of this world. Also hear about her keynote speaking experience at the Digital Women Conference, in Birmingham, as well as her fire walking/arrow breaking experience! Learn a host of tips for time efficiency; gain insights on...2023-03-3013 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicWhy Relationship Marketing WorksAs a small business owner or CEO, you’re always looking for ways to say ahead of the competition. You may be wondering why relationship marketing works? The truth is that it may be the key to your business success. Here is why relationship marketing works. 2023-03-0207 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicTalking Instagram For Business With Best Selling Author Corey WalkerIf you want to get ahead of the competition and make your mark on the world with Instagram, then tuning into this episode of Be Better With Tracy Heatley is a must. In this episode, Corey Walker, author of the best-selling Instagram for Business and Instagram for Dummies books, shares her expertise on all things Instagram, and how to create an effective marketing strategy for your business. Corey has helped countless small businesses and CEOs gain followers, traction and results with her effective strategies. So don't miss out on the opportunity to learn from an expert and get the...2023-02-2327 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicThe Importance Of Social Media PlanningWithout a doubt, social media is an essential part of our lives. Whilst social media can be a powerful tool, it can also be a huge time suck if you don't have a plan. That's why it's the topic of this episode. By taking the time to develop a plan, small business owners and CEO's can make sure that social media efforts are focused and effective, and that you're not wasting valuable time. It's full of hints on tips to help you maximise the potential of your social media planning. Actionable advice that you can implement now!2023-02-1616 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicSporadic Marketing Syndrome And How To Avoid ItSporadic Marketing Syndrome™ can be a real problem for small businesses, resulting in sporadic profits and limited success. That is why it is important to learn effective marketing strategies that can ensure consistent progress. This podcast episode offers actionable tips on how to battle Sporadic Marketing, with powerful time hacks that will optimise your workload and change the way you work for good. From strategising more effectively with fresh ideas, to getting the most out of automation services, everyone could benefit from diving into this informational episode. Don't let Sporadic Marketing Syndrome™ prevent you from success - take control of y...2023-02-0913 min
"It's Your Business"Tracy Heatley - Marketeer and PodcasterIn this episode we go full-circle when Tracy discusses how she got into radio and then podcasting via training from Kath (the host).Tracy a Marketing Expert, Networking Ninja and now Podcaster, gives us some insights into her business and tips on Marketing and Networking...and much more!To find out more about me or how YOU could start your very own podcast please go to my website https://voiceitpodcastagency.co.uk/2023-02-0424 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicSeason Three TrailerHere's an insight into what season three of the Be Better With Tracy Heatley podcast will bring you. There will be some amazing guests delivering vauable insights and actionable tips on their areas of expertise, including a best selling business author. Find out what, why, and when this new season starts! Subscribe now, if you haven't done so already, so that you don't miss the notifications. For more information visit www.tracyheatley.com2023-02-0202 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicTop Tips For Appearing On TV And VideoThis episode is full of top tips on what to do if you're appearing on TV, or video, for the first time. After appearing of GB News for the first time and recording her How To Be A Networking Ninja on demand training course, Tracy has got some nuggets to share with you that will save you time, boost your confidence, deal with the practicalities, marketing, and help you to create a much better experience for yourself. 2023-01-2619 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicGoal Setting & Time Hacks For SuccessMust know goal setting and time hacks for success because 90% of small business owners struggle to make time for marketing. This podcast episode will give you a fresh perspective and help you make time for important tasks that will contribute to your business success. Plus, free up time for important marketing activities. For more information about the author and her marketing and networking services visit www.tracyheatley.com2023-01-1916 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHumanising Your MarketingHumanising Your Marketing is all about using Tracy's tried and tested marketing strategy formulas, with a sprinkle of a humanstic approach. Tracy talks about why and how to humanise your marketing to win new customers. 2022-12-1513 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicCommunicating Culture And Values Through MarketingCulture and values are at the heart of businesses. Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode, Chartered Marketer, Tracy Heatley defines why it's important to embed culture and values. As always, there's easy to action advice too. This includes a few key ways to communicate your culture and values through your marketing to boost your marketing effectiveness. 2022-12-0115 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicWho's Watching?In a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing. Who's really watching and what does it matter? A new persepctive is right here for small buisness owners interested in social media marketing.2022-11-2411 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicAvoiding Marketing MayhemSporadic marketing is a common problem for many small business owners. Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome. This can cause havoc with marketing success and result in marketing mayhem. Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards of small business marketing success! 2022-11-1708 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicMastering Your Marketing MissionMany small business owners have a distinct lack of clarity and focus when it comes to marketing. Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives. As always, there are ways that small business owners can implement these immediately, and start reaping the rewards of having a focused marketing mission. 2022-11-1014 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBlack Friday Marketing PreparationIn this episode, Chartered Marketer, Tracy Heatley gives easy to action tips on preparing and marketing your Black Friday and Cyber Monday promotions. This business and marketing podcast is specifically for small business owners who want more customers, better marketing and a better business. 2022-11-0316 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicChoosing Your Vibe TribeIn this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people. There are practical strategies about how to develop your vibe tride to progress in life and business. As always, there are tips on how to get started and continue to grow by attracting and having the right people linked to you and your business. 2022-10-2709 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicDealing With Negative Feedback On Social MediaThe more we put ourselves out there to promote our businesses, on social media, the more chance there is of attracting some negative feedback. Those keyboard warriors are everywhere. Here are some tips on how to deal with it, to resolve problems, and stop it negatively impacting your marketing activities. 2022-10-2012 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicThe Rewards Of Business AwardsAs she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win. Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering business awards for the first time. 2022-10-1312 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Monitor Your Marketing ActivitiesThree game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not. Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what works best for your business. 2022-07-2112 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicManaging Change To Impact MarketingThis episode is about managing change to have a positive impact on small business marketing. Tracy talks about the fundamentals of managing change and takes you through key steps that you can take to prepare for marketing success. 2022-07-1411 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicThe Magic Of MistakesBusiness owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.2022-07-0709 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicLarge Business Versus Small Business MarketingThere are distinct differences between large business and small business marketing. There is, however, a place for both. This episode highlights core differences and pinpoints the key advantages that business owners can embrace when it comes to small business marketing. As always, you'll get some cracking tips that are fundamental to your marketing success. 2022-06-3012 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicRecession Proof Marketing"There's a recession coming", they say! Here's some actionable, easy and cost effective ways to implement recession proof marketing for your small business. Marketing doesn't have to cost the earth and here's how. 2022-06-2312 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Develop Your Marketing MindsetMindset matters in all aspects of business but especially marketing. This episode guides you through why having a marketing mindset is important. Plus, it's packed full of easy-to-use techniques to develop your marketing mindset, so that you get better results. It's a game changer! 2022-06-1612 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicService Providers Know Your WorthThis episode is specifically for small business owners who have a service based business. It's packed full of actionable tips and advice to know your value when it comes to marketing your services, and how to avoid the 'worthless trap' that many service providers fall into. 2022-06-0918 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicDifferences Between Sales And Marketing - How One Can't Exist Without The OtherThe age old dilemas of sales and marketing. Which comes first? What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful. Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require. 2022-06-0209 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicSmall Business Marketing Mix Part ThreeThis is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning. It's packed full of guidance on how to finalise your small business marketing mix. Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26. 2022-05-2608 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicMarketing Mix Part TwoYour Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business. Diverse approahes are offered, so that you can choose what's right for you and your business. Actionable tips that are easy to use are included. Find out more about the author Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com 2022-05-1911 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicMarketing Mix Part OneThis is part one of three episodes that helps you explore the different marketing mix approaches for your business. You'll learn what the marketing mix is and what it means to your small business. It's full of tips on how to apply different strategies too. Find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com2022-05-1212 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicDeveloping A Marketing StrategyIn this episode, Chartered Marketer, Tracy Heatley, guides you through how to develop your small business marketing strategy. It's packed full of actionable and useful tips that you can apply to your small business. For more information about Tracy Heatley and her Better Marketing services visit www.tracyheatley.com2022-05-0510 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicDrip Feed MarketingThis episode is all about how to create impact with your marketing over time. Drip feed marketing can generate amazing results and here is how to do it. To find out more about the author, Chartered Marketer, Tracy Heatley, and her Better Marketing Mentoring and Consultancy services, visit www.tracyheatley.com 2022-04-2810 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicDirect Response Versus Brand MarketingIn this episode Chartered Marketer, Tracy Heatley, explains the difference between direct response and brand marketing. Tracy talks about the impact that both can have when it comes to small business marketing. Plus, she advises on the best starting point for small business owners, so that you can work out what's the right approach for your business. To find out more about the author, Tracy Heatley, and her Better Marketing mentoring and consultancy services, visit www.tracyheatley.com2022-04-2111 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicImposter Syndrome And The Impact On Your MarketingIn this episode Tracy Heatley talks about imposter syndrome and how it can impact business owners. This can be a massive problem when it comes to marketing, especially amongst service providers. There's understanding, relateability and useful tips to help any business owner who sometimes suffer from imposter syndrome. To find out more about Tracy Heatley and her Better Marketing mentoring services visit www.tracyheatley.com2022-04-1412 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicMarketing On A Shoe String BudgetIn this episode, Tracy Heatley talks about small business marketing budgets, and how doing something is better than doing nothing at all. She dispells the myth that successful marketing requires a big budget. Plus, Tracy describes how you can have successful marketing campaigns at little or no cost. Find out more about Chartered Marketer Tracy Heatley and her Better Marketing services at www.tracyheatley.com2022-04-0708 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBranding And Straplines - Who Gives A Crap?This episode is all about branding, straplines and Who Gives A Crap? Genius marketing not to be missed. Presented and produced by Chartered Marketer Tracy Heatley. Find out more about Tracy and her Better Marketing services at www.tracyheatley.com 2022-03-3110 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicCompetitor Analysis & How To Use ItCompetitor analysis is a big part of developing your business and marketing strategy. In this episode, Tracy Heatley identifies the importance of a competitor anlaysis and shares details on how to perform one for your own business. Find out more about Chartered Marketer Tracy Heatley, and her Better Marketing services, at www.tracyheatley.com 2022-03-2414 minBe Better With Tracy Heatley - Small Business Brilliance And Marketing MagicWhen Marketing Goes Wrong And Getting It RightWhen marketing goes wrong and geetting it right! In this episode Chartered Marketer, Tracy Heatley, discusses what can happen when marketing goes wrong. Plus, the positivie impact when marketing goes right. Also, included is practical and actionable things you can do to get your marketing strategy right. To find out more about the author, Tracy Heatley, and her Better Marketing services visit www.tracyheatley.com 2022-03-1711 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicTap Into Your Customer BaseAs a starting point to building your marketing strategy, this episode guides you through a few practical measures you can take by tapping into your customer base and why it's important to do so. Find out more about Tracy Heatley and her Better Marketing at www.tracyheatley.com2022-03-1007 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBe Better With Tracy Heatley TrailerThis is the trailer for Tracy Heatley's rebranded, Be Better With Tracy Heatley podcast. Following on from the popular Better Networking - How To Be A Networking Ninja episodes, Chartered Marketer and business owner, Tracy Heatley, will be launching the new version on 10th March 2022. It will be packed full of business banter, marketing magic, networking know-how and general business tips. There will be frequent Be Better guests sharing their business insights too. Better business, better you! 2022-03-0101 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicUnspoken Communications Of Body LanguageWhether we mean to our not, we communicate through our body language, without speaking a word. In this episode, Tracy Heatley, highlights important aspects of body language and gives you useful tips to help you communicate with impact during business and networking meetings. Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com2021-06-2417 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicRevving Up ReferralsReferrals are 'King' when it comes to networking. This episode focuses on how to rev up your referrals. Included are some networking nuggets about getting referrals for others, useful examples, as well as techniques to maximise referrals for you and your business. Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com2021-06-1019 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicNetwalking Is NetworkingNetwalking has become a new phenomenon that I encouraged my clients and networking members to do during the 2020 pandemic. It’s something that’s worked for many business owners and professionals, who have been searching for an alternative way to keep in touch, boost relationships and continue networking. Netwalking is networking! Here’s how to give it a try, get fit, and to get more business! To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com2021-06-0307 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicNetworking - The Power Of TwoNetworking success comes from building one relationship at a time. The power of two is incredible, but you have to make the time to have one-to-one meetings with people you meet through networking. It's not the amount of people you know that matters; it's the strength of the professional relationships that counts. That's what gets results. Here's how to maximise your time, efforts and energy by getting those one-to-one meetings right first time. To find out more about the author Tracy Heatley and her Better Networking training visit www.tracyheatley.com2021-05-2713 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicProactive Versus Reactive NetworkingThere's a difference between proactive and reactive networking. Both work, but it's good to know the difference, so that you can make a conscious decision to choose what's right for you. Referral business is the best business, so let's get those referrals flowing and growing. To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com2021-05-2009 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicShare Your StoriesSharing your stories is an effective way of communicating how you help your customers, the benefits they get from doing business with you, and what makes you different from your competitors. Here are some new and impactful ways to help you convey your marketing messages when you're networking. Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com2021-05-1313 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Be A Successful ConnectorEffective networking is not just about attending networking events and meetings. It's about relationships and making connections. The most successful networkers become master connectors. They know that connecting and helping other people brings the greatest of rewards. This episode talks you through how to be a successful connector to become even better at networking. To find out more about the author and business networking training visit www.tracyheatley.com2021-05-0615 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBecoming A Master ConversationalistWe have two ears and one mouth for a reason is a popular phrase. There's a massive difference between listening to respond and active listening to communicate with impact. Listening is a key networking skill that can be learned and improved. Becoming an active listener will help you become a master conversationalist and here's how... To find out more about Tracy Heatley and her Better Networking training visit www.tracyheatley.com2021-04-2914 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Elevate Your 60 Second PitchThis episode helps you to deliver an impactful 60 second pitch that helps you to communicate with impact and get the results you want when you're networking. Find out more about the author, Tracy Heatley, and her Better Networking training at www.tracyheatley.com2021-04-2215 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBe Your Own BrandBeing your own brand is all about you because it's you who will be networking and building relationships. Whilst you're representing your business, it's you, as a person, who people will get to know and trust. Becoming your own brand will add value to your networking success. Find out more about Tracy Heatley and her Better Networking training at www.tracyheatley.com2021-04-1510 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicIntroverts Versus ExtrovertsThis episode focuses on the characteristics of introverts and extroverts. Knowledge and an understanding of both are invaluable when it comes to networking and communicating successfully. To find out more about the author and her Better Networking training visit www.tracyheatley.com2021-04-0810 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicBuilding Powerful RelationshipsNetworking isn't a painful and unpleasant sales experience. It's a valuable tool to build powerful relationships. In this episode, Tracy Heatley, talks you through the process of building business relationships that last, so that you can win business without ever selling! It's relationship marketing at its best! To find out more about Better Networking, training, blogs and other free stuff visit www.tracyheatley.com2021-04-0110 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicKnowing Your CustomerIn this episode, business networking and marketing expert, Tracy Heatley, talks about the importance of knowing your customer when networking. This will help you to understand your current customers, desired customers and who you need introductions to. Largely because you can't expect to get referrals, to increase sales, if you don't know who you need to be referred to. To find out more about the author visit www.tracyheatley.com2021-03-2512 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicDeveloping Your Networking RoadmapThis episode takes you through a process to develop your networking roadmap. Success happens when you plan, and your networking achievements are no different. Here are some essential networking planning tips to help you on your networking and marketing journey. To find out more about my networking training or make a suggestion for a podcast topic contact me via my website www.tracyheatley.com2021-03-1811 min
Be Better With Tracy Heatley - Small Business Brilliance And Marketing MagicHow To Start NetworkingIn this episode you will learn about how to get started with networking. You will work out what is the right type of networking for you and your business, and making the first steps. For more information go to www.tracyheatley.com2021-03-0910 min