Shows
Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #523: The Art of Reinvention: Tracy's Interview With Cathy HellerEver feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission...2025-03-2543 min
The Visionary FilesWhat to Do When You Know You’re Meant for More (But Don’t Know What That Is): Part 2 with Tracy MatthewsYou know that feeling when you’re meant for more... but you have no effing clue what that more actually looks like? Tracy Matthews has been there, done that, got the t-shirt, and has been a repeat visitor. And lucky for us, she’s spent decades figuring out the art of reinvention.In this episode, Tracy breaks down the three-phase reinvention process that has helped her successfully pivot her career multiple times. Whether you’re shifting industries, launching something brand new, or simply trying to figure out what’s next, this conversation will help you create clarity, build mo...2025-03-0626 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #519: Jason Almost Broke Up With Me—Here’s Why"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your pe...2025-02-2722 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #498: 5 Ways to Increase Your Order Value During Your Black Friday PromotionMarketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I’m talking about increasing your Average Order Value (AOV). In today’s episode - I share with y...2024-10-1525 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute NowI know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them incre...2024-10-0228 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan FaulknerManaging a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week. This episode’s rundown: [00:00] Intro & introducing Callan Faulkner [04:35] Using AI to make businesses efficient 2024-09-2441 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #492: 4 Ways to Create More Magnetic Marketing This Holiday SeasonMake this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book. The rundown: [0:00] Late...2024-09-1030 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #491: A Brave Move to Follow Her Artistic Dreams With Nicole FedeleWould you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice. In this episode, we cover: [00:00] Latest News & Announcements [01:50] Breaking Free: From the...2024-09-0431 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #490: Going Against Her Culture and Landing a Today Show Segment with Marion GaudeToday’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover: [0:00] Jewelry Brand Makeover Bootcamp 2024-08-2937 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura StamperWhat would you do if you lost everything?That happened to today’s guest Laura Stamper.In just 3 months - she lost everything. Her husband, her house, and her art studio. But Laura didn’t let that stop her. She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible. [0:00] ...2024-08-2739 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #488: Why Your Marketing Isn't Making Sales – It's not what you think!Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem? The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this e...2024-08-2235 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley DonnellAre you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you’ll learn: [0:00] Latest News & Announcements [6:10] Ashley’s Journey to Selling P...2024-08-1535 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #486: Key Takeaways From Powerhouse Women + My Mastermind WeekendOne of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I attended last week. This episode’s rundown: [0:00] Latest News & Announcements [4:15] Getting in the room with powerful people [14:28] Clarity & Stillness [16:19]] Unfrazzling your business [17:44] Deci...2024-08-1436 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #485: Unmask Yourself With Paula Owen Do you feel like you wear a mask as you go through life? In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off. She does this in a process she calls - appropriately enough - unmasking. If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss! In...2024-08-0739 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica ZweigReclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World It’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown: [0:00] Announcements and Introducing Jessica [5:25] Tracy & Jessica vibe together [7:28] How Jessica built and sold her business...2024-08-0238 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #483: How to Optimize Your IG Bio Pinned Posts to Grow Your SalesYour IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you’ve set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00] F&TA: Latest News and Upcoming Events [2:54] Your IG Bio - an often wasted space2024-07-3018 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #482: How to Use Etsy To Acquire New Customers with Monica LittleIf you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars. And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products: [0:56] Monica’s story: from 9-5 to successful business owner and later...2024-07-2536 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #481: Rising Fine Metal Costs? Here's How to Handle Pricing!Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices? In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. In this episode, we go over: 2024-07-1829 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover: How to know in a snapshot if your brand is cohesive or not. Why being good at sales doesn’t mean good at branding How customers’ expectations change with where they are - and where you need to put your jewelry to sell. The importance of your Jewelry screaming “YOU”! Why price is an often-overlo...2024-06-2019 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 477: How to Connect On Instagram [and Social] With Your Dream ClientsWelcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. Tune in to discover: Why it’s not enough to know basic facts about your ideal customers - and what else you need to know How to sell to men looking to buy jewelry for their wives The right “vibe” your Instagram needs to attract your dream customers What information to remove from your Instagram Bio that might be wasting...2024-06-1129 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 476: The Energetics of Daily SalesJoin me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share: How I got invited to speak right when I was looking to get in front of more people The story of a hummingbird - and how it predicted success in my business. The relationship sickness and disease have with a person’s goals. How letting my friend pay for dinner transformed my mindset. Why I no l...2024-06-0424 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina NussbaumerSabrina Nussbaumer is a woman with a hell of a backstory. In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business. In this inspiring episode, you’ll hear about… …How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design… …Why the pandemic turned out to be a blessing in disguise for...2024-05-2845 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey KirkWhen Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.She knew that despite her feeling of panic, it was time to take her jewelry business to the next level.After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few...2024-05-1438 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 466: What's Working in 2024 to Increase Your Website TrafficWant the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you...2024-03-1929 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 465: 3 Lessons From Instagram and Facebook Crash Last WeekHow do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your busin...2024-03-1223 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 464: How to Increase Your Perceived Value With Packaging DesignDo you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and...2024-03-0740 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 463: The Enneagram And Your Business with Hillarie KayHow do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out ki...2024-02-2938 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #462: 3 Reasons Why You Aren't Attracting The Right CustomersWhat if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them int...2024-02-2228 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #461 The Power of In-Person Events for Small BusinessToday we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the T...2024-02-1553 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #460: Building a Community of Ethical Makers with Ethical MetalsmithsWe’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. In the latest episode of the Thrive...2024-02-0847 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #459: Finding Her Creative Flow Later in Life with Estelle VernonAre you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul. We ta...2024-01-3150 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole BurchWhat if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap?If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business!The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program.We talk about:How she sk...2024-01-3038 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey AllmanWant to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)? If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode! I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy. We talk about: The easiest customers to sell to. Her top...2024-01-2543 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and ChelseaToday’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)! If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (w...2024-01-231h 01Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonaldDo you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more t...2024-01-1838 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige BarbeeWant to know how a new mom built a massively successful jewelry business during “nap time”? If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time. I totally get that… But what if you could build your business during naptime…or in just an hour or two a day? That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashvil...2024-01-1638 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle BurkettIn the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses! Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned! We’ll chat about how she: Gained resources that worked when other options didn’t. Found guidance that spurred...2024-01-1128 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry BrandWant to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker? The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are. Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you! I talk about: Tips to avoid...2024-01-1021 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting. I talk about: How to make your product pop (and why you might not be charging enough)....2024-01-0234 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #451: Building Unbreakable Wealth With Mike BrownIs your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue? I love talking about things that are holding you back from becoming wildly successful! In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth. We talk about: The number one thing stopping you from taking your wealth to the next level. The four magic numbers that will...2023-12-2831 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #450: The 5 Steps to Manifest Your Dream Jewelry BusinessEpisode #450: The 5 Steps to Manifest Your Dream Jewelry Business Want my 5 steps to manifest your dream jewelry business and make it happen in 2024? In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet! I talk about: How to be confident you’re taking the right steps to get to your goals. How to remove the things that are subcon...2023-12-2131 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #449: Using Failure As Fuel For Growth with Brad PedersenLet’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next? In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. We talk about: How to become more p...2023-12-1943 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #448: How to Build More Confidence as an Artist with Miriam SchulmanReady to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business? Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck! In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living...2023-12-1440 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia KeyDid you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicam...2023-12-0744 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #446: Publicity and Your Jewelry Brand with Renee WarrenAre you ready to think outside of the box and discover different ways to get in front of your target audience with public relations? I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore. PR these days is a lot mor...2023-11-3052 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #445: The Power of a Mastermind GroupDid you know that masterminding will change your business and life forever? Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom. We talk about: How I took one of my...2023-11-2832 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #444: Embracing Your Challenges With Gratitude as a Path to GrowthToday is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball. Do you know what I’m talking about? The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. As a business owner, you’re going to face cha...2023-11-2132 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #442 Bonus: Breathwork Meditation With Zach RehderToday my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business! In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation! Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset! It helps you: Hone in on an area of your life or business you’d like to change right now L...2023-11-1610 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #443: 5 Must-Read Money Mindset BooksIn today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth. The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to...2023-11-0929 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #442: How to Be a Better Friend to Your Business with Zach RehderWhat do you do when you’re out of alignment with your biz and trying to get it to do something it’s not meant to do? In the latest episode of the Thrive by Design Podcast, I chat with my dear friend, Zach Rehder, who is a breathwork facilitator, intuitive healer, and an amazing soul who works with deep trauma. He’s helped me through some of the hardest moments of my life when I was in a deep state of burnout. Understanding how to navigate when you’re at odds with your business and caugh...2023-11-0839 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #441: 7 Key Takeaways From My Momentum + Mastermind RetreatReady to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do? In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in! These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all...2023-10-3134 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #440: Style Magnetism: Elevate Your Brand and Build Trust With Your Signature Style with Chellie CarlsonAre you ready to create style magnetism for your brand? In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self! We dive into how to play a bigger game and stop hiding behind what you currently have. She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things. 2023-10-2538 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode #439: How to Use AI Without Getting Sued For Plagiarism and Copyright InfringementDo you know how to protect yourself when using AI (and how to protect your work from others using AI)? In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now. She gives crucial, need-to-know tips on protecting yourself and your business! We talk about: How to protect yourself from getting sued. 2023-10-1734 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste ChocianaiteWant to use amazing branded photographs to take your business to the next level, regardless of where you’re at? In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography! The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money! We talk about: The key components of every jewelry photograph to make it sell. Photography red flags...2023-10-1138 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP437: How to Partner with a Manufacturer to Grow Your Jewelry Company with Jennifer CareyJoin us in this episode of Thrive by Design as we dive into the inspiring journey of Jennifer Carey, a fourth-generation jewelry maker and valued member of the Flourish & Thrive community. Jennifer and her husband used to craft beautiful jewelry pieces from their garage, hustling day and night to meet demand. But the handmade jewelry grind took its toll, leading to unexpected challenges when Jen fell ill, and they had to close shop. The good news? This story has a happy twist! Jennifer is now part of Riyalto, where she helps jewelry designers tap into...2023-10-0542 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 436: What Every Jewelry Brand Needs to Know About Instagram SEODiscover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram. Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth. In this eye-opening episode you’ll discover how to...2023-09-2821 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine JensonDo you want to create a legacy brand that magnetizes dream clients and touches lives all over the world? In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world. Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand. We talk about: How to mak...2023-09-2148 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson SharkeyIs burnout keeping you from success, joy, and fulfillment? In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally. Her tips about getting back into a space of bliss and alignment are absolute gold. We talk about: How to find joy in your business again, because then the real magic happens. What you need to rel...2023-09-1956 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 432: How to Step Up and Play a Bigger Game This Holiday SeasonIn the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season. Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales. We’ll chat about: How to stop hiding behind your business. Becoming aware if your actions...2023-09-1424 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEp 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry BrandsWith the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience. So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable. These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible! We discussed: How to...2023-09-0729 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 429: How Do I Market My High End Jewelry to My Target Audience?What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry? If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how. You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can f...2023-08-3114 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEp 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products. She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person? In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you...2023-08-2414 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEp 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website. You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups. We discussed… How to Segment Your Email List Like a Pro Discover the power of tail...2023-08-1713 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan VenablesIf you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode! Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project. Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving t...2023-08-1036 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP425: How 4 Designers Hit BIG Goals in Just 90 DaysIn Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator. You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design. These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from th...2023-08-031h 03Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette RobertsHave you ever found yourself stuck in a creative funk with your jewelry business? We've all been there! As creative entrepreneurs, rough patches of overwhelm and burnout can hit us unexpectedly, leaving us wondering how to keep the business going. In Episode 423 of the Thrive by Design podcast, get ready for an inspiring story that'll hit home for many of you. Join us as we dive into the journey of jewelry designer Donnette Roberts from Prickly Cactus Jewels. She faced burnout despite having a successful end-of-year show and considered giving up. But instead of throwing in the...2023-07-2730 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael CohenEver wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach! In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program. Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in the...2023-07-2031 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP420: 5 Ways to Increase Instagram Engagement Without Running AdsUnlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime. Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before. We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus on...2023-07-1820 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP419: New Social App Update: Instagram's Threads AppThreads is all the buzz lately! 100 million new users join in just the first week, which is crazy! You have to ask yourself (because who really needs yet another social media platform): Is it worth your time? Is it just another time suck? How can you leverage it for your business? The jury is still out, but for now, I’d say give it a try and just have fun experimenting. Will Threads replace Twitter? Or will it g...2023-07-1318 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP417: Anniversary Episode: Become Your Best SalespersonWhen you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience. Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry. Listen to Episode 417 of the Thrive by Design to learn how to Become Your Best Salesperson with these tips…...2023-07-0531 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEpisode 413: Summer Reading List For Jewelry Business Owners – 2023 EditionCan you feel that? It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals. High-fives if that’s you! Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rolls around. In Podcast Episode 413, I’m sharing my thoughtfully curated summer reading list to inspire and rejuvenate you. ...2023-06-1321 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP411: 5 ways to grow your business during the slow summer monthsOne of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses. In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business... Catch up on learning: Revisit courses, join a new program like Momentum or Laying the Foundation, binge your favorite podcasts, and catch up on business books. Work on those big projects: De...2023-06-0119 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP410: Creating a Clear Vision for the Future of Your Jewelry BusinessCreating a Clear Vision for the Future of Your Jewelry Business Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning. A clear vision improves communication with your audience, motivates your team, and fuels your business's growth. The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success.2023-05-2517 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP408: How to Work With a #2 To Scale Your BusinessIf you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward. They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of. This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lit...2023-05-1635 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP407: How to Feel Cash Confident in Your Jewelry BusinessThere was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. That didn’t bode well for me as I eventually declared bankruptcy for my first business. While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers. That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder o...2023-05-1132 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP406: 9 Step Process for Hiring an Awesome Team MemberIn the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself. But as your business grows, it can get overwhelming to continue doing all the things. So, how will you know when it’s time to hire? You’ll experience a profit or growth plateau. Your business might start backsliding. You start to suffer from the side effects of burnout. I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their co...2023-05-0429 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MMHow to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM What got you here is not going to get you there. Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team. Step into the role of leader and break through that glass ceiling. When you accept that you cannot possibly continue to do every...2023-05-0333 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP403: Instagram is Dead? How to Diversify Your Jewelry Marketing StrategyIs Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago. My guest today, Alexandra Camacho, and I understand your frustration with Instag...2023-04-1840 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP402: Ask Me Anything Q&AQ: How do I grow my jewelry sales on my website? A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice. One of my favorite things to do is to answer your burning questions! That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales. Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition During this episode, I answer...2023-04-061h 07Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP401: How They Did It – Online Sales PanelIf you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more. So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today.2023-04-041h 06Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP400: From Extreme Burnout to Creatively Inspired with Morgan McGoffOvercoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program. Listen to episode #400 of Thrive by Design for her game-changing tips! During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accelerator style program is Here are the resources mentioned in the show: Apply to the Train Your Customers To Buy Online Program Fol...2023-03-3035 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP399: Your Business Will Only Grow As Much as You GrowHave you ever felt stuck in the same place for a LONG time? Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself. I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU. If things aren’t growing for you, listen to today’s short and sweet episode… If you need support getting unstuck, enlist the help of a coach, community, or...2023-03-2911 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka WilsonCalling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business? When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes). Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment. On today’s episode of Thrive by D...2023-03-2342 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP397: Why Many Online Sales Strategies FailAre you a jewelry business owner struggling to make sales online? You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales? Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency. If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online s...2023-03-2114 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP395: 3 Rules for Planning Your Next Online Sales PromotionOne of the biggest challenges many jewelry business owners face is planning and hosting a successful promotion for a collection launch, a holiday, or even just selling out of their products. You know why? They don’t take the time out to plan their next online sales promotion because they’re busy with their in person shows, they’re overwhelmed by marketing, or they don’t know HOW to plan a successful online promotion. There are 3 rules for planning your next jewelry promotion on your website. If you follow these, your online sales will grow! To...2023-03-1408 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP393: We're hiring! Plus, Tips For Training a Marketing AssistantMarketing is the gasoline that fuels the sales engine in your jewelry business. It’s one of the most important revenue generating activities a business owner can spend time on. A lot of creative types #dislike marketing so instead of leaning in, they either blow it off or do it poorly which means their sales suffer, OR they want to hire someone to do it for them. The BIG problem I often see is that a jewelry business owner decides to hire a marketing assistant and it ends up not working out! You know why?...2023-03-0812 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP392: How to Grow Your Custom Jewelry Business in 2023One of the best moves I ever made as a jewelry designer was scaling down my jewelry business to focus only on fine, custom jewelry for private clients. The reason WHY I love it so much is because you can make so much more money per piece when you’re delivering an experience for someone. It took me some time to get it going but when I did amazing things happened - the referrals from google, my previous customers, and social media started flooding in. To this day, I barely need to market my jew...2023-03-0230 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More ProspectsIf you a fine jeweler designing custom work, this quick Thrive by Design Short Episode will hopefully serve you. Update your custom jewelry form with 3 really important questions if you want to increase the quality of clients that you get. Here are the resources mentioned in the show: Apply for The Custom Jewelry Growth Accelerator Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach...2023-02-2813 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom JewelryDo you design custom fine jewelry? Are you a private jewelry designer who works only with private commissioned clients? Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today. I’m breaking down how to increase your online presence and sales conversions using your website as a sales tool. Listen to episode #390 of Thrive by Design to get y...2023-02-2323 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP389: Can I Grow My Jewelry Business Without Social Media?Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business? If that’s a HECK Yes, well you’re going to love this episode. While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands. Today on this short episode of Thrive by Design, I answer the question (along with Coach Chelsea): Can I Grow My Jewelry Business Without Social Medi...2023-02-2110 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP388: Jewelry Brand Makeover Bootcamp RecapI am still coming down from the HIGH of the Jewelry Brand Makeover Bootcamp! What about YOU? On the show today, I did a quick and dirty recap of some of my favorite parts of the bootcamp today and some of my key takeaways including… My vision to help 1000 jewelry business owners grow or add an additional 100K to their sales or a number that’s meaningful to them. Key bootcamp metrics and takeaways from the group The cliff’s notes of the key takeaways from the 60 to 90 min...2023-02-1630 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsTuesday Tip Bonus: Building a Business Aligned With Your Vision of SuccessAt the end of the day, things will settle out at a certain point. And it's not going to always be like this. Remember that this is just a cycle. And those who can look at it as a cycle will be so much better. Do the work now. And just get all the things that you need in place for your business. Here are the resources mentioned in the show: Laying the Foundation Program Thrive by Design Podcast Are you enjoying the podcast? We’d be so g...2023-02-1430 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsTuesday Tip: Tracy's Take on Signature StyleI wanted to come in and talk today a little bit more about creating your signature style and a look that you're known for.But what I really want to encourage everyone to think through as you're listening to this short episode today is how am I really pushing the limits on what I am known for, and creating original work now. Here are the resources mentioned in the show: Laying the Foundation Program Jewelry Brand Makeover Bootcamp Desired Brand Effect Are you enjoying the podcast? We’d be so...2023-01-0909 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin KramerIf there's anything that the last couple of years has taught us, it's that you should be prepared. In this special episode, my co-founder, Robin Kramer, and I talked about the future of the jewelry industry and how you can stay ahead of the curve. We also shared a ton of tips, strategies, and real-life observations of what jewelry designers and makers who are crushing it are doing in these uncertain times. So if you want to launch and build a thriving jewelry biz even during economic uncertainties, listen to episode 360: The Future of Jewelry 10th Anniversary Episode. 2022-07-0535 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 353: How to Use Consumer Buying Trends in Your Marketing in 2022Phillip Stutts identified three distinct buyer personas as a result of his cutting-edge 2022 market research with Win Big Media. I’m breaking down each persona and discussing how you can use his research to make informed marketing decisions for your jewelry brand. Here are the resources mentioned in the show: Amy Porterfield & Phillip Stutts Interview 👉 https://www.amyporterfield.com/2022/04/bonusepisode/ Tracy’s Birthday Freebie 👉 https://flourishthriveacademy.com/birthday Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify Are you enjoying the podcast? We’d be so grateful if...2022-05-1737 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 352: How to Tell Your Story So That You Attract the Right Customers with Siobhan MaherIn this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you need to share your story in a way that engages and inspires your audience. You’ll discover: How to authentically connect with your audience through your brand story The SECRET of storytelling that makes selling a...2022-05-1040 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 351: Live Coaching: How Do I Get Over The Fear of Raising My Prices with Manda WyldeManda Wylde shares her amazing story of overcoming her fear of pricing her jewelry while dealing with a debilitating illness. In this episode of Thrive by Design Podcast, she talks about how she raised her price despite her self-doubt, mixed customer feedback, and personal challenges being diagnosed with a debilitating illness. Her unstoppable creative spirit will inspire you so tune in to this episode! You’ll discover: Why you have to be brave enough and ask a very vulnerable when talking about pricing to question about pricing How to deal with people’s feedback when you pric...2022-05-0344 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP 350: 9 Things I Wish I Would've Known in the Beginning Stages of my Jewelry CompanyWhether you’re a total newbie or in a place where you’re trying to grow, you’ll love this episode of the Thrive by Design Podcast. I walk you through 9 things I wish I would have known in the beginning stages of my jewelry company. So whether you’re starting a business, you’ve been at this for a while, I hope you find some value in these tips. Whether you’ve had a jewelry business for years or you’re just starting your company. You’ll discover: Why most creative business owners set them up for failure f...2022-04-2625 minThrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP264: Pinterest Tips from a Wedding Industry Insider with Jessica ZimmermanMeet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit, to working 6 hour days and building a 7-figure business. Her story will change the way you think. Follow Jessica on Instagram!https://www.instagram.com/jessicazimmerman Sleeping With A Stranger:https://jessicazimmerman.com/sleeping-with-a-stranger For more resources, check out Jessica’s website!: https://jessicazimmerman.com/ The Zimmerman Podcast: How to use failure to build a better business with Tracy Matthews:https://www.zimmermanpodcast.com/show-notes/how-to-use-failure-to-build-a-better-business-with-tracy-matthews?rq=tracy%20matthews 2020-08-1153 min
Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product BrandsEP213: Want to Make $100K Salary as a Jewelry Designer? Here's what it takes...For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I want to make $100,000 a year. What does it really take?” The truth is, it’s… complicated. Someone who is bringing $1 million in revenue still might not be able to take home $100,000 if their business isn't run like a well-oiled machine. At the same time, a smart business owner bringing in $250,000 could still take home that $100K if they do it right. People like you and I, w...2019-08-0641 min