Shows
The Business Storytelling Podcast678: The difference between a patent, copyright, and trademarkDo you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.
Join us.
File your trademark with Trademarkangel.com
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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.2024-08-0723 min
The Business Storytelling Podcast676: Using AI to drive e-commerce conversionsOne way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us.
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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.2024-07-3123 min
The Business Storytelling Podcast672: Are Facebook ads worth it?Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic.
We cover:
The power of Facebook ads and how to structure the ad account for maximum efficiency
The growing space of direct-to-customer e-commerce.
Go-to strategies to expand sales through paid advertising.
Learn more about him: https://inspiredigitalgroup.com
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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.2024-07-1023 min
The Business Storytelling Podcast671: How to build high-return ad campaignsJohn Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation.
Run your ad campaign with StubGroup now: https://stubgroup.com
This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com2024-07-0323 min
The Business Storytelling Podcast670: When do I need an attorney for my small business?There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second.
So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that.
If you are looking for a lawyer in Long Island, or New York City, connect with Thomas: https://frankfirmpc.com
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This episode is produced by Trappe Digital LLC, hosted by Christoph...2024-06-2723 min
The Business Storytelling Podcast661: The Future of Business Communication: AI, CommTech, and CCOsThe definition of communication is evolving in business. So, let's find out what that means to you!
David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business.
Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic.
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The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this...2024-05-0224 min
The Business Storytelling Podcast640: Does marketing know what it's doing? A chat with Greg StuartGreg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us.
Learn more about Greg's association here: https://www.mmaglobal.com/ai
This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC. 2023-12-2123 min
The Business Storytelling Podcast637: The $100M Journey - turning failure into success with John St. PierreJohn St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show."
Join us and grab a copy here: https://amzn.to/3T1SSFl
This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts. 2023-12-0523 min
The Business Storytelling Podcast635: How to succeed in the gig economy with the HUDU appDerreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck.
Join us and download the HUDU app here: https://heyhudu.com
This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.2023-12-0224 min
The Business Storytelling Podcast634: Unraveling the Web: Alex Fink's Quest to Decode the Information JungleAlex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation.
Learn more about Otherweb here: https://otherweb.com
This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.2023-12-0123 min
The Business Storytelling Podcast620: Using a LinkedIn AI tool (Engage AI) to write comments and stand out to prospects:Commenting on LinkedIn posts is a proven social selling strategy, but posting "great content" or something else that is generic and blah won't help you stand out. But this LinkedIn AI tool - Engage AI - which we discuss in this podcast episode, can help.
Engage AI helps you write comments faster to the right prospects, which in turn can help you stand out and move to conversion quicker.
On this episode of "The Business Storytelling Show," I'm joined by Engage AI Managing Director Jason Tan.
Learn more here: https://lnk...2023-10-0324 min
The Business Storytelling Podcast598: How brands can build trust with consumers through reception marketing - a chat with RJ Licata of TerakeetRJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimization and how that fits into a good marketing strategy.
Learn more about Terakeet here: https://terakeet.com
Join us.
This episode is produced by Trappe Digital LLC and supported by Zenmedia.2023-06-1425 min
The Business Storytelling Podcast586: Buckle up and Discover the Thrill of Flying Private - a chat with Travis LamanceAviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward.
We'll discuss:
How do you fly private anyway?
Why would it even be an option for you?
What are the best things about flying private?
And more...
Join us and try private air travel today: https://lnkd.in/dHfGZi9q
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This episode is sponsored by Haven Aero, LLC and produced by Trappe Digital LLC.2023-04-0926 min
The Business Storytelling Podcast449: Author chat: Why your story drives your brand [Paul Furiga]Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:
why there are "stories" and Stories
how to uncover your story
what's storycrafting
...and more.
Grab a copy of his book here: https://amzn.to/344AbJX
This episode is sponsored by WordWrite and produced by Trappe Digital LLC.2022-01-0527 min
The Business Storytelling Podcast438: What Energy Innovations are Driving the Future?Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.
We discuss:
What energy innovations are on the horizon
How do the stories of those innovations get shaped
And more...
Join us and check out Jesson's company here: energyogre.com
This episode is produced by Trappe Digital LLC and supported by Energy Ogre.2021-11-3028 minThe Business Storytelling Podcast337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web InsightsAs we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.
Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.
From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape.
Panelists:
Darrell Alfonso, AWS
Amy Kelly, UserTesting
Mark Baker, Orac...2021-02-1854 minThe Business Storytelling Podcast327: Content marketing challenges to master - a chat with Kris HughesContent strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.
What are some challenges business face?
How to overcome them?
How to be more successful with your content
And more...
Connect with Kris here: http://krishughes.com
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52021-02-0933 min
The Business Storytelling Podcast325: How to Create Loveable Brand Communications - a chat with David YardeDavid Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let's find out how to make your brand more lovable. Connect with David on LinkedIn: https://lnkd.in/e6cwE8s
And on Twitter: https://twitter.com/dsmy
His website: davidyarde.com2021-02-0533 minThe Business Storytelling Podcast321: Marketing strategies with Pam DidnerGlobal Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.
Find her book here: https://amzn.to/34i8wlU
Her website: https://pamdidner.com/
Christoph’s new “Going Live“ book: https://authenticstorytelling.net/going-live-book/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52021-02-0134 minThe Business Storytelling Podcast318: Crisis PPC and other PPC topics - a chat with Kirk WilliamsAuthor Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.
His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs
Follow him on Twitter: https://twitter.com/PPCKirk
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/2021-01-2933 min
The Business Storytelling Podcast315: Subscriptions - the forever transaction with Robbie Kellman BaxterRobbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find her book here: https://amzn.to/2JYwM5n
More podcast episodes: http://authenticstorytelling.net/podcast
2021-01-2636 minThe Business Storytelling Podcast314: How to deliver the right Facebook ad, at the right time, to the right audienceBob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find his book here: https://amzn.to/358Zo3Y
Bob's website: https://lnkd.in/eVfUApp
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2021-01-2535 minThe Business Storytelling Podcast313: What are people really doing online? A chat with Simon KempSimon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project. More marketing tips: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/2021-01-2437 minThe Business Storytelling Podcast311: How to get your brand to a breakthrough - a chat with Margie AginMargie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.
Find her book on the topic here: https://amzn.to/3oOpq3Y
Connect with Centerboard Marketing: https://lnkd.in/evk5rJS
This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.2021-01-2247 min
The Business Storytelling Podcast310: SEO for content creators - a chat with Barry SchwartzBarry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy.
We discuss:
Google passage ranking
Keyword research
The bare minimum of SEO strategy
and more...
Find more podcast episodes: christophtrappe.com/podcast
Christoph's content performance book: https://christophtrappe.com/content-performance-culture-book/2021-01-2129 minThe Business Storytelling Podcast309: How to speed up SEO projects - a chat with Hamlet BatistaHamlet Batista, CEO at https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732021-01-2034 minThe Business Storytelling Podcast306: Are you doing word of mouth marketing correctly? A chat with Saul ColtSaul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:
What is word of mouth marketing?
How to do word of mouth marketing?
What are brands doing wrong when it comes to word of mouth marketing?
And more...
Christoph's content performance book: https://lnkd.in/e3dWVd52021-01-1729 minThe Business Storytelling Podcast304: How to elevate marketing ops - a chat with Cristina SaundersCristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.
Connect with her on LinkedIn: https://lnkd.in/e_v7_ux
Find more podcast episodes: authenticstorytelling.net/podcast2021-01-1537 min
The Business Storytelling Podcast303: How to build a brand without annoying sales tacticsKate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.
Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq
Find more podcast episodes: https://lnkd.in/eYsZuzr2021-01-1438 minThe Business Storytelling Podcast302: Am I live? Here's how to make your livestream successful - Powered by RestreamChristoph talks about how to pull off a great livestream.
How do you know you are live?
Who pushes the buttons?
Comments
Repurposing
Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C
This episode is supported by Restream and produced by Trappe Digital. 2021-01-1335 minThe Business Storytelling Podcast301: How the Best Companies Stay Relevant in a Fast-Changing WorldAllen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.
Find his book here: https://amzn.to/3ovjSeM
Christoph's blog: https://lnkd.in/bDTft_d
Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com2021-01-1226 min
The Business Storytelling Podcast300: Measuring the success of PR efforts - a chat with Tonya ParkerTonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.
Connect with her on Twitter: https://lnkd.in/eM4ARaX
On LinkedIn: https://lnkd.in/eJ8-VvW2021-01-1236 minThe Business Storytelling Podcast298: Creativity in marketing - a chat with Author Mat ZuckerAuthor and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book.
Find his book here: https://amzn.to/36IIAS6
Find more podcast episodes: ChristophTrappe.com/podcast2021-01-1032 minThe Business Storytelling Podcast293: How women can embrace the entrepreneurial spirit - a chat with Charlene WaltersCharlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q
Her website: https://ownyourother.com/
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2021-01-0431 min
The Business Storytelling Podcast289: What's connected content? A chat with Carrie HaneCarrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Get her book here: https://amzn.to/2VmmJtj
Find more podcast episodes: ChristophTrappe.com/podcast
Christoph's content performance book: https://ChristophTrappe.com/content-performance-culture-book/2020-12-3033 minThe Business Storytelling Podcast288: How to read body language on Zoom calls - a chat with Susan IbitzSusan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans.
Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv
Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52020-12-2936 minThe Business Storytelling Podcast287: Why debate matters in business - a chat with Leo MorejonLeo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates.
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/2020-12-2834 min
The Business Storytelling Podcast285: How to run better digital communities - a chat with Mark ZoharMark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-2632 minThe Business Storytelling Podcast283: How companies can become information enabled - a chat with Scott AbelScott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic.
Connect with Scott on Twitter: https://lnkd.in/epPyN6h
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2020-12-2438 minThe Business Storytelling Podcast281: The end of marketing - a chat with Carlos GilCarlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Get Carlos' book here: https://amzn.to/31PZH1y
Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a
Christoph's blog: https://lnkd.in/bDTft_d
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-2234 min
The Business Storytelling Podcast280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of VoxpopmeWe've talked about research in content strategy and the importance of creating good content experiences before. Understanding our audiences can help us do that of course.
Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6
Check out Voxpopme: https://site.voxpopme.com/
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Disclosure: Christoph leads content strategy at Voxpopme. Either way, he finds this a topic worth sharing with you. :)
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Find more podcast episodes: https://lnkd.in/ePb7wUi2020-12-2129 min
The Business Storytelling Podcast279: Why integration of social media and SEO matter - a chat with Elaine LindsayElaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated.
Find her at https://www.troolsocial.com/
On Twitter: https://twitter.com/troolsocial
Articles mentioned on the show:
Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/
Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/
Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/2020-12-2035 minThe Business Storytelling Podcast278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris StoneJim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.
My previous blog post on the topic: https://lnkd.in/evhxAjn
Connect with Jim: https://lnkd.in/euRbeeD
Connect with Chris: https://lnkd.in/ezNbia8
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZ...2020-12-1947 min
The Business Storytelling Podcast276: Should you really be doing influencer marketing?Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.
Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/
Jason on Twitter: http://twitter.com/JasonFalls
Christoph's blog: https://lnkd.in/bDTft_d
More podcast episodes: http://authenticstorytelling.net/podcast2020-12-1839 minThe Business Storytelling Podcast274: Is your podcast helping you rank in organic search? A chat with Mark AsquithMark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO.
Mark's company: https://rebelbasemedia.io/
Related article on podcast SEO: https://lnkd.in/dCFEk25
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
More marketing tips: https://lnkd.in/bDTft_d2020-12-1623 minThe Business Storytelling Podcast273: Building your business in a healthier way - a chat with Lee LeFeverLee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business.
Find Lee's book here: https://amzn.to/3kCIrDB
Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa
Need help with your marketing? Contact Christoph now. ctrappe@gmail.com2020-12-1533 minThe Business Storytelling Podcast272: How to Harness AI and Maintain the Competitive Edge in MarketingKatie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Find her book here: https://amzn.to/35AbtOH
Connect with her on Twitter: https://lnkd.in/eJQwRN3
Christoph's blog: https://lnkd.in/bDTft_d2020-12-1435 minThe Business Storytelling Podcast271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream."
"For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom."
Order the book here: https://amzn.to/3jr9XTT
Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN
Christoph's blog: https://ChristophTrappe.com2020-12-1334 minThe Business Storytelling Podcast270: Why your company needs a content council. A chat with Andi RobinsonAndi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council.
What's a content council
Who should be involved
What to consider
Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs
Find more podcast episodes: https://lnkd.in/ePb7wUi
Christoph's content performance book: https://lnkd.in/e3dWVd52020-12-1226 minThe Business Storytelling Podcast269: The rise of the marketing technologist - a chat with Joshua McNaryJoshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies. Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd52020-12-1142 minThe Business Storytelling Podcast268: Healthcare marketing strategies during COVID and looking aheadReed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss:
Healthcare marketing during COVID
What channels to consider in healthcare marketing
Doctors on TikTok
Localization and SEO in healthcare
Online reputation management
And more
Related articles:
Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/
Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/
Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/2020-12-1028 minThe Business Storytelling Podcast266: You have all this data and now what? Christopher Penn has some answers...Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision.
He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.2020-12-0833 min
The Business Storytelling Podcast264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead ForensicsLilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
We are discussing:
What are MQLs and SQLs
How important is the speed when we follow up with each of these?
Is there such a thing as too fast? What are the best practices for follow up?
Why do so many talk about MQLs vs. SQLs
How do we make that hand off easier?
How important is building audience to drive good QLs.
What are some other uncomfortable truths
Grab your free trial of Lead For...2020-12-0636 minThe Business Storytelling Podcast263: Are you using timely and timeless content correctly? A chat with Scott MontyScott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic.
Find Scott's newsletter here: https://www.timelesstimely.com/
Check his website here: https://www.scottmonty.com/
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
2020-12-0531 minThe Business Storytelling Podcast262: How to integrate PPC into your strategy and how much that will cost youNavah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:
How to integrate PPC and content
How to collaborate across teams for better results.
How much should you plan on spending
And much more....
Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/
On Twitter: https://twitter.com/navahf
Hennessey Digital: http://hennessey.com/
Find more podcast episodes: authenticstorystelling.net/podcast
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with...2020-12-0434 min
The Business Storytelling Podcast261: How PR and social media complement each otherDeirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success. Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-0335 minThe Business Storytelling Podcast260: Turning complexity and disruption into innovative futures - a chat with Leslie WrightLeslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.
Connect with her on LinkedIn here: https://lnkd.in/entA54v
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd5
Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com2020-12-0235 min
The Business Storytelling Podcast259: Content writing - why quality matters and what is quality content? feat. Shondell VarciannaShondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast.
Topics that we discussing:
1) What is quality content?
2) How do we create it?
3) Where's that line between analysis and creativity?
Subscribe to future podcast episodes: https://lnkd.in/eFBsw732020-12-0131 min
The Business Storytelling Podcast258: How to use LinkedIn for personal branding the right way - with Wendy van GilstWendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn.
Connect with her on LinkedIn: https://lnkd.in/ercN89j
On Twitter: https://lnkd.in/egHxzxM
Christoph's content performance book: https://lnkd.in/e3dWVd5
Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s2020-11-3033 min
The Business Storytelling Podcast256: What's email deliverability and more email marketing chit-chat with Matthew VernhoutMatthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved.
Other content mentioned on the show:
Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html
Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/
More:
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/2020-11-2833 minThe Business Storytelling Podcast255: Conversion-optimization strategies with Chris DayleyChris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences, and more.
Find more podcast episodes: christophtrappe.com/podcast
2020-11-2736 min
The Business Storytelling Podcast253: Legal issues to consider in podcasting - a chat with The Podcast LawyerGordon Firemark - The Podcast Lawyer - joins Christoph Trappe on this episode to discuss the legal issues to consider, including:
Releases
Permissions
Fair use
And more
Find Gordon's book on the topic here: https://amzn.to/3pXmGlw
Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease 2020-11-2535 minThe Business Storytelling Podcast249: WMT Radio Replay: How to keep a balance in this digital world when we work at homeChristoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week.
In this crazy COVID year, please stay healthy, sane and balanced.2020-11-2105 min
The Business Storytelling Podcast248: How giving can bring you business successBob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies.
Find Bob’s book here: https://amzn.to/3mmaUia2020-11-2026 minThe Business Storytelling Podcast247: Amazon star ratings: How Amazon calculates star ratings for different countriesAmazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis.
Read the related article here: authenticstorytelling.net/amazon-star-ratings
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help...2020-11-1909 minThe Business Storytelling Podcast246: The power of improv in business (with Kathy Klotz-Guest)Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net
2020-11-1836 minThe Business Storytelling Podcast245: Digital marketing fundraising tips with Sarah WilleySarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies.
Connect with Sarah: https://sarahwilleyllc.com/
Christoph's blog: http://authenticstorytelling.net
Other content referenced:
Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/
Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/
Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/2020-11-1738 minThe Business Storytelling Podcast243: The importance of creativity with Adam MorganAdam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast.
Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/
Christoph's blog: https://lnkd.in/bDTft_d
Christoph's content performance book: https://lnkd.in/e3dWVd52020-11-1533 minThe Business Storytelling Podcast242: The state of writing - a chat with Sarah MitchellContent expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.
How effective is written content?
Who focuses on SEO and who doesn't?
Who has an editorial calendar
And much more form the 2020 State of Writing report.
Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/
To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/
Christoph's marketing blog: http://authenticstorytelling.net
How to...2020-11-1444 minThe Business Storytelling Podcast241: What is data science and why should you care?Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.
We cover among other things:
What's data science
How is it integrated into business and content strategy
How did you get into data science
What business should use it
Connect with Ted here: https://lnkd.in/epTiJWy
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://lnkd.in/e3dWVd52020-11-1336 minThe Business Storytelling Podcast240: Do you really need a marketing plan? (feat. Jason Bradwell)Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.
Connect with Jason on Twitter: https://twitter.com/JasonRBradwell
Buy a 2020 1-star review shirt here: https://amzn.to/2IuGxYq
More podcast episodes: http://authenticstorytelling.net/podcast2020-11-1237 minThe Business Storytelling Podcast239: How to use the Amazon Live Streaming PlatformAmazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.
A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform
Need help with your Amazon Live implementation? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net2020-11-1012 min
The Business Storytelling Podcast238: How executives should build a brand on social mediaChantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Let’s find out how you can use social media to build your brand.
Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes
Chantelle’s website: http://chantellemarcelle.com/
Christoph on Twitter: http://Twitter.com/ctrappe
More podcast episodes: https://lnkd.in/eYsZuzr
2020-11-1034 minThe Business Storytelling Podcast236: How to live tweet your presentationChristoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways:
Schedule posts at the approximate time
Have a team member live tweet while watching you
Related article: https://authenticstorytelling.net/another-way-share-presentation-live-tweet/
Find more podcast episodes: https://lnkd.in/eYsZuzr
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
More marketing tips: http://authenticstorytelling.net2020-11-0810 minThe Business Storytelling Podcast235: Why content should be thought of as a product - a chat with Nick GoellnerNick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu
Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG
Christoph's blog: https://lnkd.in/bDTft_d
More podcast episodes: https://lnkd.in/eYsZuzr2020-11-0736 min
The Business Storytelling Podcast234: Does your company really need swag? A chat with Katie BrunetteEvent Marketing Expert Katie Brunette joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic.
For more episodes: https://lnkd.in/eYsZuzr
Katie on Linkedin: https://lnkd.in/eYcFghj
Driving leads from conferences: https://www.growgetter.io/conference-strategy-lead-generation-event-ideas/
More on the best company swag: https://www.christophtrappe.com/best-company-swag/
2020-11-0629 minThe Business Storytelling Podcast233: Diversity in marketing (a chat with Michelle Ngome)Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.
We discuss how to build diverse teams and how to be aware to diverse issues in your marketing.
Connect with her on LinkedIn here: https://lnkd.in/eCPfq-h
Christoph’s blog: https://lnkd.in/bDTft_d
More podcast episodes: https://www.podpage.com/business-storytelling-podcast/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com2020-11-0537 minThe Business Storytelling Podcast232: Does your brand draw as much emotion from people as the U.S. election in 2020?The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to entice more and better emotions in their next campaigns and projects.
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/2020-11-0417 min
The Business Storytelling Podcast231: Seth Godin: Don't choose between perfection or nothing!Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about finding your voice, how perfectionism has nothing to do with being perfect, how to ship your work and more.
Get his book here. https://amzn.to/3oiqPjq2020-11-0227 minThe Business Storytelling Podcast230: Can content intelligence take the chaos out of content creation? A chat with Cruce SaundersCruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.
Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: https://bit.ly/2HFndY0
More podcast episodes: https://lnkd.in/eiUSn7h2020-11-0247 minThe Business Storytelling Podcast💰 229: How much should a lead cost?Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more podcast episodes: http://authenticstorytelling.net/podcast To connect with Host Christoph Trappe: http://authenticstorytelling.net/christoph-trappe What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message2020-11-0136 minThe Business Storytelling Podcast226: Why you should care about proper content migration strategiesTim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.
Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/
Christoph's blog: http://authenticstorytelling.net
Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/ or ctrappe@gmail.com
Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
2020-10-2936 min
The Business Storytelling Podcast225: Why executives should consider private podcasting to communicate with employeesTodd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach employees.
More podcast episodes: http://christophtrappe.com/podcast
2020-10-2831 minThe Business Storytelling Podcast✍️ 224: How companies and freelancers can work as partnersAuthor Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy
Read Christoph’s blog here: http://authenticstorytelling.net
Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gmail.com2020-10-2740 minThe Business Storytelling Podcast222: How to produce live video easier - presented by Switcher StudioJeff Koslofsky and Marc Gawith join Christoph Trappe to discuss:
Why live video matters
How to produce it effectively
Other tips to making on air easier
How to repurpose it
Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1
Connect with Jeff here: https://lnkd.in/e9wtaCA
Connect with Marc here: https://lnkd.in/evdaBss
Connect with Christoph here: https://lnkd.in/exN2kMw2020-10-2550 min
The Business Storytelling Podcast221: Why is there a marketing rebellion? Mark Schaefer answersMark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog.
More podcast episodes: https://www.christophtrappe.com/podcast
Christoph’s blog: http://christophtrappe.com2020-10-2432 minThe Business Storytelling Podcast‼️ 218: How to get to the point ‼️Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his book on the topic here: http://ctrappe.online/joel2020-10-2132 minThe Business Storytelling Podcast215: Radio replay: Do this with your LinkedIn profile to find a jobWMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/2020-10-1605 minThe Business Storytelling Podcast👩💻 209: Facilitating virtual events (with Robin Farmanfarmaian)We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/
On this episode, I'm joined by author Robin Farmanfarmaian, to discuss this topic even more. You can check her book here: http://ctrappe.online/robin Robin shared some great ideas around how Zoom fatigue does not apply and how to make the experience more interactive. We also dive into VR. Join me at the virtual Content Marketing World and save with my code -TRAPPE 100- https://www.contentmarketingworld.com/?_mc=TRAPPE1002020-10-0836 minThe Business Storytelling Podcast📷 208: Facebook rolls out Instagram scheduling from the Facebook Pages ManagerChristoph Trappe discusses how to set up this new feature and how to think about using it.2020-10-0510 minThe Business Storytelling Podcast180: Pragmatic Talk Podcast - Creating content that performsI joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online2020-08-1347 minThe Business Storytelling Podcast176: Radio interview replay - Are we just burned out with all these Zoom video meetings?WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with online meetings and when to use Zoom backgrounds. More on backgrounds: https://authenticstorytelling.net/will-this-virtual-background-work-for-my-video-zoom-business-meeting/2020-08-0406 minThe Business Storytelling Podcast174: Should your brand create branded face masks?Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast.
Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
This and way more in our conversation in this video, which was originally live-streamed on LinkedIn.
We live streamed on: http://ctrappe.online/LinkedIn (sign up for fu...2020-07-2928 min
The Business Storytelling PodcastHow to communicate with internal teams and clients in text-based conversations (feat. Chris Craft)Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book2020-06-0329 min
The Business Storytelling Podcast154: Why is some content so shallow and how to get companies to go deeper (feat. Mael Roth)There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based content expert Mael Roth joins Christoph Trappe to discuss why that’s not a good idea. Content should go deep to draw the right attention, be relevant and useful. You can connect with Mael here: https://maelroth.com/2020-05-2840 minThe Business Storytelling PodcastHow to push your audio content automatically to Alexa devicesSyndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices.2019-12-0508 minThe Business Storytelling PodcastHow Content Performance Culture Author Christoph Trappe ended up in content marketingA quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.2019-12-0413 minThe Business Storytelling PodcastMy content, marketing and digital philosophy unveiledTop content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com2019-11-1819 minThe Business Storytelling PodcastHow to rock music overlays on your Instagram StoriesAdding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.2019-07-2108 minThe Business Storytelling PodcastWhy content marketers must go fast and not slow!Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts.2019-05-0910 min