Shows
Boss Responses#71: From Employee to Freelancer with Jessica FarmerSend us a textIn this episode, Treasa and guest co-host Jessica Farmer tackle Paul's question: How do you transition from traditional employment to freelancing, and how do you find your first client? Treasa shares her intentional transition story, while Jessica reveals how getting laid off after nine years became her best career move. You'll learn why you shouldn't take too long making the decision, the finance setup Treasa wishes she'd done from day one, and why joining a freelancer community before you transition is helpful. ALSO TALKED ABOUTWhy everyone's transition lo...
2026-01-1314 minBoss Responses#70: Why Freelancers Need Connection (Not Just Clients) with Jessica FarmerSend us a textIn this episode, Treasa and guest co-host Jessica Farmer tackle Alastair's question about dealing with the loneliness of self-employment, particularly when it comes to making big decisions. Jessica shares how she handles loneliness as an extroverted freelancer, including her use of FLOWN, a virtual co-working platform built on the "body doubling" effect. Treasa reveals why she worked in coffee shops to have "people to ignore," and how finding mentors and masterminds changed everything for her. They both break down the mindset shift that helps: You're not just a freelancer, you run a business...
2026-01-1221 minBoss Responses#69: Why Average Outperforms Great (Every Time) with Ed DeasonSend us a textGreat freelancers often build average businesses while average freelancers build great ones. That sounds wrong, but it's what actually happens. The difference? Consistency beats brilliance every time, and knowing the difference between working hard and doing hard work is a big part of success.In this episode, Treasa sits down with Ed Deason to explore why "perfect" freelancers get stuck polishing every deliverable while consistent freelancers build momentum through imperfect action. They talk about the hard work vs working hard distinction, why willpower will always fail you, and how to remove...
2026-01-0951 minBoss Responses#68: Why Working On Your Business Is Non-Negotiable with Ed DeasonSend us a textIf you're constantly putting off marketing, planning, or skill development because client deadlines take priority, this episode is for you. If you only work IN your business and never work ON it, you'll be in the exact same place three years from now. Working on your business is the most important work you do.In this episode, host Treasa Edmond and business coach Ed Deason tackle the belief that keeps so many freelancers stuck: "I don't have time to work on my business because I'm too busy with client work." Ed...
2026-01-0813 minBoss Responses#67: Freelance vs Job: Which Is Actually More Stable? with Ed DeasonSend us a textIf you've ever looked at your bank account during a slow month and thought "maybe I should just get a job," this episode is for you. The pull of stability and benefits feels strong, especially when running a freelancing business feels uncertain. But employment doesn't actually equal stability, and you can build everything you're craving into your freelance business.In this episode, Host Treasa Edmond and business coach Ed Deason break down why this isn't about weighing pros and cons, it's about going all-in on whichever path you choose. You'll learn...
2026-01-0713 minBoss Responses#66: How to Handle Freelancing When the Economy Slows Down with Ed DeasonSend us a textWhen work slows down, it's hard to tell if it's a rough patch, an economic downturn, or a sign that freelancing isn't sustainable for you. The uncertainty creates an emotional spiral: doom scrolling job boards, questioning your decisions, wondering if you should just get a job instead.In this episode, host Treasa Edmond and business coach Ed Deason tackle both sides of this question: the practical reality of economic downturns and the emotional toll of freelancing during uncertain times. Ed breaks down the difference between macro-level economic pressures (which are real) an...
2026-01-0614 minBoss Responses#65: How to Ask for Referrals Without Feeling Awkward with Ed DeasonSend us a textAsking for referrals feels awkward when you think of it as imposing on your clients. But clients who've had great experiences working with you actually want to help, and they want to connect people they care about with service providers they trust. The problem isn't the ask; it's that most freelancers don't have a system for when and how to do it.In this episode, Treasa and guest co-host Ed Deason break down how to build referrals into your business process so it feels natural instead of forced. You'll learn the ex...
2026-01-0513 min
The Content ByteBest of 2025: Treasa Edmond on offering content strategy as a serviceHave we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers m...
2025-12-2851 min
Million Dollar Flip Flops127 | Books as the ULTIMATE Marketing Tool with Content Strategist Treasa EdmondGuest: Treasa EdmondTopics: Ghostwriting, Content Strategy, and Building a Purpose-Driven BrandEpisode Highlights:✅ The truth about ghostwriting – how many top books are actually written by ghostwriters ✅ Why books aren’t money-makers but are the ultimate marketing tool ✅ The biggest mistake businesses make with content strategy ✅ How to create content that builds relationships (instead of just filling the internet with noise) ✅ Why data is critical to content success – and what happens if you don’t track it ✅ The power of repurposing content and why most people don’...
2025-05-0929 min
The Content ByteTreasa Edmond on offering content strategy as a serviceHave we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: The different between offering content strategy and a strategic consulting Which one is an entry point for high-paying work How strategy can open the gates to providing more effective content How and why value pricing is better for this type of work Her favourite client-finding strategies Common mistakes freelancers make Capcut i...
2025-02-1651 minBoss Responses#63 Why Clients Ghost Your Proposals (And How to Fix It) with Jamie BrindleSend us a textEver sent a proposal, only to hear… nothing? You’re not alone. In today’s episode, we tackle the age-old freelancer problem of proposal ghosting. Is it your pricing? Your process? Your client selection? My special guest co-host Jamie Brindle and I break down two different approaches—one that involves a streamlined, high-conversion proposal system and one that cuts proposals out of the equation entirely. Whichever path you choose, this episode will help you land more clients with confidence.WE ALSO TALKED ABOUT• The biggest mistakes freelancers make when...
2025-02-1318 min
Training for Translators#12: 2024, the year in reviewIn this episode, I discuss how 2024 went, and hopefully this will inspire you to conduct your own year-end business review, if you haven't done one already. I review my income, my enjoyment of the work I did, and my satisfaction with life in general! Join the Training for Translators mailing list in the sidebar of my blog Here's the blog post that this episode is based on I find it hard to quit projects I've committed to, because I'm an Upholder AIIC, the International Association of Conference Interpreters My business coach, Treasa Edmond
2025-02-1227 minBoss Responses#62: 3 Marketing Tactics That Will Actually Get You Clients with Jamie BrindleSend us a textTrying to market yourself as a freelancer but drowning in a sea of conflicting advice? Social media, SEO, cold outreach—where do you even start? In today’s episode, my special guest co-host Jamie and I break down exactly how to cut through the noise and focus on the right strategies that actually bring in clients. If you’ve ever felt overwhelmed by all the ways you could market yourself, this episode is your shortcut to clarity.WE ALSO TALKED ABOUT• The reason freelancers struggle to market themselv...
2025-02-1216 minBoss Responses#61: Shifting from One-Time Gigs to Repeat Clients with Jamie BrindleSend us a textEver finish a project, pat yourself on the back for a job well done, and then… nothing? No follow-up, no repeat work, just radio silence. You know they liked your work—so why aren’t they coming back? The answer has nothing to do with talent and everything to do with positioning. In this episode, Jamie and I share how to go from “task-completer” to “strategic partner”—and why that’s the key to locking in long-term clients.WE ALSO TALKED ABOUT• Why doing great work isn’t enough to get repeat...
2025-02-1112 minBoss Responses#60: Raising Rates With Confidence with Jamie BrindleSend us a textFreelancers often struggle with the fear of raising their rates, worried that it might cost them valuable clients. This episode breaks down the essentials of how to navigate these conversations, stressing the importance of value, communication, and building strong client relationships.About Our GuestJamie Brindle been freelancing for 16 years, and in that time he's worked with clients ranging from local mom and pop restaurants, to Fortune 500 companies like Google, Hillshire, Netflix, and Lionsgate. In 2020 he began producing social media content for his fellow freelancers on...
2025-02-1019 minBoss Responses#59: Building Respectful Client Partnerships with Sarah GreesonbachSend us a textAre you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professional success and personal well-being.They discuss how you can establish healthy boundaries with clients and. Sarah demystifies common misconceptions about boundaries, explaining why they are vital for mutual respect in freelance-client partnerships. This episode is a...
2025-01-2445 minBoss Responses#58: Why Value Beats Volume: Pricing Strategies with Sarah GreesonbachSend us a textWhat if you could escape the grind of endless work hours and actually see the financial reward you deserve? Join Treasa Edmond and guest co-host Sarah Greesenbach on this episode of Boss Responses as they explore how to identify and cultivate relationships with high-value clients, redefine your bottom line, and set thriving fee rates. Imagine working smarter, not harder, and prioritizing quality over quantity to enhance both your work and personal life. It's time to shift your mindset and let your business support your lifestyle, not consume it.Discover the power...
2025-01-2316 minBoss Responses#57: Collaboration vs. Formal Partnerships with Sarah GreesonbachSend us a textEver wondered if teaming up with another freelancer is the key to unlocking new creative heights? Or is it a potential recipe for disaster? Treasa Edmond and guest co-host Sarah Gressonbach dive into a debate of collaboration versus formal partnerships, offering insights that could transform your freelance career. They discuss the complexities of profit sharing, client ownership, and resolving creative differences while emphasizing the power of clear communication and written agreements. This episode is a thought-provoking discussion that will empower you to become the boss of your business....
2025-01-2214 minBoss Responses#56: What to do when the Project is TOO Much with Sarah GreesonbachSend us a textWhat happens when a freelance project becomes more complicated than imagined? Join Treasa Edmond and guest co-host Sarah Greesonbach as they answer a questions for Zach, a graphic designer who's found himself in over his head after he accepts a dense, technical biotech project. It's good to stretch ourselves and learn new skills and niches, but when is up-skilling during a client project a bad idea? We stress the importance of honesty over the false comfort of "faking it till you make it," and explore how open conversations and leveraging client resources can...
2025-01-2110 minBoss Responses#55: Evaluating Client Risks with Sarah GreesonbachSend us a textEver wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah shares her wealth of experience in high-impact marketing content, and together they highlight the potential risks and the importance of contract flexibility. The discussion is packed with personal stories and essential advice on maintaining a consistent marketing strategy to ensure you're never...
2025-01-2112 minBoss Responses#54: Balancing Work and Life as a Freelancer with Lizzie DaveySend us a textIn this episode of the Boss Responses Podcast, host Treasa Edmond and guest co-host Lizzie Davey dive into effective strategies for managing freelance work and personal life. They explore the contrasts between corporate and freelance environments, emphasizing the need for a flexible yet structured schedule. Topics include the importance of setting internal deadlines, using tools like Notion and Llama Life for organization, and maintaining strict work-life boundaries. This episode provides practical insights for freelancers, business owners, and client-facing professionals seeking to balance their workloads and personal lives while maintaining productivity and creativity.
2024-10-2417 minBoss Responses#53: How to Avoid Freelancing Dry Spells with Lizzie DaveySend us a textIn this episode of the Boss Responses podcast, Treasa Edmond and her guest co-host Lizzie dive into the ever-relevant topic of the feast and famine cycle, something every freelancer and business owner faces at some point. They look at the challenge of managing fluctuating workloads and offer practical advice on how to maintain consistency by properly managing deadlines. Lizzie and Treasa share insights on how knowing your limits, setting realistic goals, and cultivating community connections can help sustain a healthy freelance business. They also explore the benefits of securing repeat clients and the...
2024-10-2310 minBoss Responses#52: Handling Scope Creep like a Boss with Lizzie DaveySend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Lizzie Davey delve into effective strategies for managing scope creep and handling client feedback delays. They share their experiences and provide actionable advice such as setting strict project boundaries, clarifying feedback deadlines, and demonstrating expertise early on to establish respect and professional relationships. Tune in to learn how to protect your business while fostering better client interactions through honest conversations and robust contracts.About Our GuestLizzie Davey is a Brighton-based copywriter and content...
2024-10-2209 minBoss Responses#51: How to Attract and Reach Out to the Right Clients with Lizzie DaveySend us a textJoin host Treasa Edmond and special guest co-host Lizzie Davey in this episode of Boss Responses as they share invaluable strategies for reaching out to and attracting the right clients. They give practical tips for forming relationships with potential clients, warm pitching, and qualifying clients. You'll learn why it's essential to work with clients who value your work and how to promote yourself effectively to ensure your proposals stand out. Don't miss this engaging discussion full of advice to enhance your marketing efforts and client connections!About Our Guest
2024-10-2109 minBoss Responses#50: Better Clients, Less Marketing, and a Dream Business with Jessica WalrackSend us a textIn the 50th episode of the Boss Responses podcast, host Treasa Edmond celebrates the journey of starting the podcast and shares an insightful discussion with special guest, Jessica Walrack—founder of All Things Freelance Writing and a seasoned freelance finance journalist. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing. Jessica shares her experience of navigating the freelance industry, honing her niche, and building a successful inbound client strategy. The episode also covers the impact of consistent marketing, building trust with cli...
2024-08-3043 minBoss Responses#49: Managing Difficult Clients with Jessica WalrackSend us a textEver wondered how to turn difficult client interactions into successful collaborations? Discover the secrets to managing unorganized clients, conflicting instructions, and never-ending revisions in this engaging episode of Boss Responses. Host Treasa Edmond and guest Jessica Walrack share their experiences and frustrations, offering actionable strategies to guide clients towards providing clear instructions, setting boundaries, and knowing when it’s time to seek better-fitting clients.They also share insights into the importance of clear and effective client relationships from the outset, and how to position yourself as a subject matter expert while fo...
2024-08-2918 minBoss Responses#48: Getting Clients Without Cold Emails with Jessica WalrackSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Jessica Walrack discuss the challenges of finding clients, especially during economic downturns. They explore strategies to attract clients, reach out effectively, and emphasize the significance of relational marketing over cold emails. The conversation covers how to leverage past clients, build sincere connections on LinkedIn, optimize LinkedIn profiles, and the importance of showcasing case studies and client testimonials. Tune in for some practical insights on maintaining a consistent influx of clients without the need for straight cold outreach.
2024-08-2816 minBoss Responses#47: Avoiding Burnout as a Freelancer with Jessica WalrackSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest Jessica Walrack discuss the challenges of balancing steady, profitable work with maintaining creative energy and content quality. Both share their personal journeys of handling constant deadlines, recognizing early signs of burnout, and developing strategies to gauge personal limits. They also emphasize the importance of setting boundaries, regularly evaluating projects, and continually moving up in client quality and work standards to prevent burnout. This episode is a must-listen for freelancers and business owners aiming to sustain a healthy and thriving business.
2024-08-2710 minBoss Responses#46: Turning One-Off Clients into Repeat Business with Jessica WalrackSend us a textWhat if you could transform your one-off clients into loyal, long-term partners? Join us on this episode of the Boss Responses podcast as host Treasa Edmond sits down with Jessica Walrick, the mastermind behind All Things Freelance Writing. Jessica and I tackle Leigh's question of how to create repeat and retainer work. Whether you're struggling to keep clients coming back or simply want to refine your approach, we promise this episode is packed with actionable strategies to strengthen your client relationships and secure ongoing projects.About Our Guest
2024-08-2607 minBoss Responses#45: Taking the Trauma out of Setting Your Freelance Rates with Liz HeflinSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond welcomes Liz Heflin for her final episode of the week and an in-depth discussion on setting freelance rates. Liz shares her journey, starting from her early days of charging minimum wage to her current position of offering high-value content services. The episode covers key strategies for setting rates, dealing with rate-related imposter syndrome, negotiating with clients, and building lasting partnerships. Treasa and Liz provide actionable advice for freelancers to confidently set and adjust their rates, ensuring they get paid what they're worth w...
2024-06-2848 minBoss Responses#44: Should I Quit Freelancing? The Importance of Mindset with Liz HeflinSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin address the doubts and challenges faced by freelancers, especially when dealing with imposter syndrome and low-paying clients. They respond to a question from Paul, a 10-year freelance veteran struggling to make ends meet and doubting his abilities. Treasa and Liz provide practical advice on paying attention to your mental health, raising rates, and finding better clients. The episode emphasizes the importance of a positive mindset, proactively seeking quality clients, and effectively managing client relationships to overcome self-doubt and g...
2024-06-2717 minBoss Responses#43: A Masterclass in Avoiding the Feast or Famine Cycle with Liz HeflinSend us a textIn today's episode of the Boss Responses podcast, hosts Treasa Edmond and guest co-host Liz Heflin discuss strategies for avoiding the feast and famine cycle common in freelancing. They explore the importance of understanding one's work capacity, building sustainable business practices, leveraging community support, and consistently marketing for ongoing client work. Key insights they discuss include anchor clients, maintaining a buffer for unexpected opportunities, and prioritizing ideal clients. About Our GuestLiz Heflin has been a freelance writer and editor since 2006. She’s also the founder of...
2024-06-2519 minBoss Responses#42: Niching Down vs Being a Generalist with Liz HeflinSend us a textThe niching down dilemma: to specialize or not to specialize. In this episode of the Boss Responses podcast, host Treasa Edmond and guest Liz Heflin delve into the topic of niching down in freelancing. The discussion addresses the common advice that freelancers must specialize to succeed. Treasa and Liz share their personal experiences and viewpoints on the importance of niching down versus maintaining variety in their work. They explore the benefits of specialization, including efficiency, reputation, and financial goals, while also emphasizing the freedom to experiment and diversify. The episode offers practical insights...
2024-06-2512 min