Shows
Million Dollar Flip Flops127 | Books as the ULTIMATE Marketing Tool with Content Strategist Treasa EdmondGuest: Treasa EdmondTopics: Ghostwriting, Content Strategy, and Building a Purpose-Driven BrandEpisode Highlights:✅ The truth about ghostwriting – how many top books are actually written by ghostwriters ✅ Why books aren’t money-makers but are the ultimate marketing tool ✅ The biggest mistake businesses make with content strategy ✅ How to create content that builds relationships (instead of just filling the internet with noise) ✅ Why data is critical to content success – and what happens if you don’t track it ✅ The power of repurposing content and why most people don’...2025-05-0929 min
The Content ByteTreasa Edmond on offering content strategy as a serviceHave we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: The different between offering content strategy and a strategic consulting Which one is an entry point for high-paying work How strategy can open the gates to providing more effective content How and why value pricing is better for this type of work Her favourite client-finding strategies Common mistakes freelancers make Capcut i...2025-02-1651 min
Boss Responses#63 Why Clients Ghost Your Proposals (And How to Fix It) with Jamie BrindleSend us a textEver sent a proposal, only to hear… nothing? You’re not alone. In today’s episode, we tackle the age-old freelancer problem of proposal ghosting. Is it your pricing? Your process? Your client selection? My special guest co-host Jamie Brindle and I break down two different approaches—one that involves a streamlined, high-conversion proposal system and one that cuts proposals out of the equation entirely. Whichever path you choose, this episode will help you land more clients with confidence.WE ALSO TALKED ABOUT• The biggest mistakes freelancers make when...2025-02-1318 min
Training for Translators#12: 2024, the year in reviewIn this episode, I discuss how 2024 went, and hopefully this will inspire you to conduct your own year-end business review, if you haven't done one already. I review my income, my enjoyment of the work I did, and my satisfaction with life in general! Join the Training for Translators mailing list in the sidebar of my blog Here's the blog post that this episode is based on I find it hard to quit projects I've committed to, because I'm an Upholder AIIC, the International Association of Conference Interpreters My business coach, Treasa Edmond 2025-02-1227 minBoss Responses#62: 3 Marketing Tactics That Will Actually Get You Clients with Jamie BrindleSend us a textTrying to market yourself as a freelancer but drowning in a sea of conflicting advice? Social media, SEO, cold outreach—where do you even start? In today’s episode, my special guest co-host Jamie and I break down exactly how to cut through the noise and focus on the right strategies that actually bring in clients. If you’ve ever felt overwhelmed by all the ways you could market yourself, this episode is your shortcut to clarity.WE ALSO TALKED ABOUT• The reason freelancers struggle to market themselv...2025-02-1216 minBoss Responses#61: Shifting from One-Time Gigs to Repeat Clients with Jamie BrindleSend us a textEver finish a project, pat yourself on the back for a job well done, and then… nothing? No follow-up, no repeat work, just radio silence. You know they liked your work—so why aren’t they coming back? The answer has nothing to do with talent and everything to do with positioning. In this episode, Jamie and I share how to go from “task-completer” to “strategic partner”—and why that’s the key to locking in long-term clients.WE ALSO TALKED ABOUT• Why doing great work isn’t enough to get repeat...2025-02-1112 minBoss Responses#60: Raising Rates With Confidence with Jamie BrindleSend us a textFreelancers often struggle with the fear of raising their rates, worried that it might cost them valuable clients. This episode breaks down the essentials of how to navigate these conversations, stressing the importance of value, communication, and building strong client relationships.About Our GuestJamie Brindle been freelancing for 16 years, and in that time he's worked with clients ranging from local mom and pop restaurants, to Fortune 500 companies like Google, Hillshire, Netflix, and Lionsgate. In 2020 he began producing social media content for his fellow freelancers on...2025-02-1019 minBoss Responses#59: Building Respectful Client Partnerships with Sarah GreesonbachSend us a textAre you ready to reshape how you build and manage your client relationships? Host Treasa Edmond sits down with Sarah Greesonbach, the founder of B2B Content Studio and the B2B Writing Institute this week to discuss why setting clear, respectful boundaries in client relationships is not just beneficial, but essential for your professional success and personal well-being.They discuss how you can establish healthy boundaries with clients and. Sarah demystifies common misconceptions about boundaries, explaining why they are vital for mutual respect in freelance-client partnerships. This episode is a...2025-01-2445 minBoss Responses#58: Why Value Beats Volume: Pricing Strategies with Sarah GreesonbachSend us a textWhat if you could escape the grind of endless work hours and actually see the financial reward you deserve? Join Treasa Edmond and guest co-host Sarah Greesenbach on this episode of Boss Responses as they explore how to identify and cultivate relationships with high-value clients, redefine your bottom line, and set thriving fee rates. Imagine working smarter, not harder, and prioritizing quality over quantity to enhance both your work and personal life. It's time to shift your mindset and let your business support your lifestyle, not consume it.Discover the power...2025-01-2316 minBoss Responses#57: Collaboration vs. Formal Partnerships with Sarah GreesonbachSend us a textEver wondered if teaming up with another freelancer is the key to unlocking new creative heights? Or is it a potential recipe for disaster? Treasa Edmond and guest co-host Sarah Gressonbach dive into a debate of collaboration versus formal partnerships, offering insights that could transform your freelance career. They discuss the complexities of profit sharing, client ownership, and resolving creative differences while emphasizing the power of clear communication and written agreements. This episode is a thought-provoking discussion that will empower you to become the boss of your business....2025-01-2214 minBoss Responses#56: What to do when the Project is TOO Much with Sarah GreesonbachSend us a textWhat happens when a freelance project becomes more complicated than imagined? Join Treasa Edmond and guest co-host Sarah Greesonbach as they answer a questions for Zach, a graphic designer who's found himself in over his head after he accepts a dense, technical biotech project. It's good to stretch ourselves and learn new skills and niches, but when is up-skilling during a client project a bad idea? We stress the importance of honesty over the false comfort of "faking it till you make it," and explore how open conversations and leveraging client resources can...2025-01-2110 minBoss Responses#55: Evaluating Client Risks with Sarah GreesonbachSend us a textEver wondered if dedicating most of your working hours to a single client is a smart business move? Join host Treasa Edmond and guest co-host Sarah Greesonbach, founder of B2B Content Studio, as they unravel the complexities of managing long-term client relationships, especially within the unpredictable realm of startups. Sarah shares her wealth of experience in high-impact marketing content, and together they highlight the potential risks and the importance of contract flexibility. The discussion is packed with personal stories and essential advice on maintaining a consistent marketing strategy to ensure you're never...2025-01-2112 minBoss Responses#54: Balancing Work and Life as a Freelancer with Lizzie DaveySend us a textIn this episode of the Boss Responses Podcast, host Treasa Edmond and guest co-host Lizzie Davey dive into effective strategies for managing freelance work and personal life. They explore the contrasts between corporate and freelance environments, emphasizing the need for a flexible yet structured schedule. Topics include the importance of setting internal deadlines, using tools like Notion and Llama Life for organization, and maintaining strict work-life boundaries. This episode provides practical insights for freelancers, business owners, and client-facing professionals seeking to balance their workloads and personal lives while maintaining productivity and creativity.2024-10-2417 minBoss Responses#53: How to Avoid Freelancing Dry Spells with Lizzie DaveySend us a textIn this episode of the Boss Responses podcast, Treasa Edmond and her guest co-host Lizzie dive into the ever-relevant topic of the feast and famine cycle, something every freelancer and business owner faces at some point. They look at the challenge of managing fluctuating workloads and offer practical advice on how to maintain consistency by properly managing deadlines. Lizzie and Treasa share insights on how knowing your limits, setting realistic goals, and cultivating community connections can help sustain a healthy freelance business. They also explore the benefits of securing repeat clients and the...2024-10-2310 minBoss Responses#52: Handling Scope Creep like a Boss with Lizzie DaveySend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Lizzie Davey delve into effective strategies for managing scope creep and handling client feedback delays. They share their experiences and provide actionable advice such as setting strict project boundaries, clarifying feedback deadlines, and demonstrating expertise early on to establish respect and professional relationships. Tune in to learn how to protect your business while fostering better client interactions through honest conversations and robust contracts.About Our GuestLizzie Davey is a Brighton-based copywriter and content...2024-10-2209 minBoss Responses#51: How to Attract and Reach Out to the Right Clients with Lizzie DaveySend us a textJoin host Treasa Edmond and special guest co-host Lizzie Davey in this episode of Boss Responses as they share invaluable strategies for reaching out to and attracting the right clients. They give practical tips for forming relationships with potential clients, warm pitching, and qualifying clients. You'll learn why it's essential to work with clients who value your work and how to promote yourself effectively to ensure your proposals stand out. Don't miss this engaging discussion full of advice to enhance your marketing efforts and client connections!About Our Guest2024-10-2109 minBoss Responses#50: Better Clients, Less Marketing, and a Dream Business with Jessica WalrackSend us a textIn the 50th episode of the Boss Responses podcast, host Treasa Edmond celebrates the journey of starting the podcast and shares an insightful discussion with special guest, Jessica Walrack—founder of All Things Freelance Writing and a seasoned freelance finance journalist. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing. Jessica shares her experience of navigating the freelance industry, honing her niche, and building a successful inbound client strategy. The episode also covers the impact of consistent marketing, building trust with cli...2024-08-3043 minBoss Responses#49: Managing Difficult Clients with Jessica WalrackSend us a textEver wondered how to turn difficult client interactions into successful collaborations? Discover the secrets to managing unorganized clients, conflicting instructions, and never-ending revisions in this engaging episode of Boss Responses. Host Treasa Edmond and guest Jessica Walrack share their experiences and frustrations, offering actionable strategies to guide clients towards providing clear instructions, setting boundaries, and knowing when it’s time to seek better-fitting clients.They also share insights into the importance of clear and effective client relationships from the outset, and how to position yourself as a subject matter expert while fo...2024-08-2918 minBoss Responses#48: Getting Clients Without Cold Emails with Jessica WalrackSend us a textIn this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Jessica Walrack discuss the challenges of finding clients, especially during economic downturns. They explore strategies to attract clients, reach out effectively, and emphasize the significance of relational marketing over cold emails. The conversation covers how to leverage past clients, build sincere connections on LinkedIn, optimize LinkedIn profiles, and the importance of showcasing case studies and client testimonials. Tune in for some practical insights on maintaining a consistent influx of clients without the need for straight cold outreach.2024-08-2816 min