Treefrog Marketing - Podcast Details

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Voice of the WildEpisode 58: Eastern Gray Treefrog – Voice of the WildEastern Gray Treefrog (Dryophytes versicolor). The frog that sounds like a woodpecker. Do you want to learn more bird songs, frog calls, and insect noises? Join Voice of the Wild every Friday to explore a new wild voice. We’re available on most podcast platforms, including Apple Podcasts, Spotify, and YouTube. Subscription links Here Subscribe to the Newsletter Listen online on our Homepage The following Cornell Lab | Macaulay Library recordings were used in this episode: Red-bellied woodpecker call by Geoffrey A. Keller (ML507296)The following USGS recordings were used...2025-06-0602 min

Priority Pursuit"Priority Pursuit” Is Taking a BreakWe’d like to let you know that Priority Pursuit is taking a break. But don’t worry—there’s more to come, and we’re not going anywhere permanently!After three years of weekly episodes, we’re taking a hiatus to refocus on our priorities and plan a fresh, meaningful direction for Priority Pursuit. With the podcast set to return in Q2 of 2025, we’ll still be sharing valuable insights, resources, and coaching tools through Treefrog Marketing. In the meantime, please share your feedback, ideas, and even a review on Apple Podcasts to help us improve and...2024-12-0304 min

Priority Pursuit7 Reasons Your Website Isn't Converting (& How to Fix It) with Angel TobeyWhy is your website traffic high, but sales aren’t? If you're frustrated with visitors who don’t convert, this episode breaks down exactly what's holding them back—and what you can do to change it.In today’s episode, we chat with Angel Tobey, the content director at Treefrog Marketing, about why your website might not be pulling its weight. Angel reveals seven common reasons why site visitors don’t convert and shares specific ways to turn things around. We discuss what makes users click away, the role of clear messaging, and how improving your websit...2024-11-2622 min

Priority PursuitKelly Rice on "Marketing Made Simple": Secrets to Dominating Local Search ResultsWe all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly’s recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast.Kelly discusses how StoryBrand’s framework can boost visibility in search results and help businesses stand out in their local markets. She walks through a four-step plan for building a local SEO foundation and explains how businesses can attract more customers without getting bogged down by jargon or complexity.Listen to this episode to learn how yo...2024-11-1930 min

Priority PursuitThe Key to Better Google Rankings as a Small Business: Improve E-E-A-T with Angel TobeyEvery small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence.Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. Angel explains why these elements matter for SEO and offers practical tips on improving them. We also discuss content strategies that small businesses can implement, how to earn valuable backlinks, and why consistent branding and messaging can make a big d...2024-11-1236 min

Priority PursuitA Case Study – How SEO Helped Arielle Peters Grow Her Small BusinessBeing visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business.Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance. 2024-11-0551 min

Priority PursuitHow to Choose the Right Keywords for SEO as a Small BusinessAre you struggling to make sure your small business pops up in Google search results? If so, understanding the power of keywords may change the game for your marketing strategy.In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business. 2024-10-2921 min

Priority PursuitIs SEO Worth It for Small Businesses?SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ. In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibility and credibility. If you're feeling unsure about where to begin, I also provide simple steps and helpful resources to get you started. Tune in for practical advice on making SEO a ke...2024-10-2213 min

Priority PursuitWhat the Google Antitrust Trial Means for Small Businesses: How to Be Successful on All Search EnginesGoogle’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility.In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings.Don’t ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search e...2024-10-1518 min

Priority PursuitMarketing Overload? Identify Your Next Marketing Move for Small Business GrowthWhen you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business.In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messaging first, how a strategic website can make all the difference, and the importance of SEO. Tune in to this episode for practical tips that'll help your mark...2024-10-0835 min

Priority PursuitHow to Juggle Being a Mother & Building a Business with Brooke GreeningWhen you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible.In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrepreneurial journey, and carves out time for herself and her husband. We also touch on the importance of self-care, proactive planning, and the grace to accept imperfection in our journey. Brooke's story is relatable and inspiring, especially if you...2024-10-0140 min

Priority Pursuit10 Ways to Stand Out in a Crowded MarketWhen you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience.In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting customer relationships.You'll discover how to leverage email marketing, Google and social media ads, and content marketing to attract and convert visitors into loyal customers.If you're a small business owner looking to make your ma...2024-09-2430 min

Priority Pursuit5 Books Every Small Business Owner Should ReadLet's talk about something every small business owner can benefit from: never stop learning. And guess what? We've got a list of five must-read books that'll make a big impact on your business.These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing efforts, each book offers unique insights and real-world examples. We all know how essential it is to keep our clients happy and loyal, and these reads provide actionable tips on doing just that.Y...2024-09-1715 min

Priority Pursuit3 Types of Content to Boost Your SEOIf you're not showing up on Google, you're missing out on serious business opportunities.In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting your target audience but also in proving to Google that you're an expert in your field. If you want to dive deeper into these tactics and learn how to make them work for your business, listen to the full episode now!Spe...2024-09-1018 min

Priority PursuitThe Power of Value-Based Pricing for Small Businesses with Sheila HansenBeing a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricingThat's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything. Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It’s not just about the deliverables; it’s about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.Th...2024-09-0343 min

Priority PursuitHow to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can't SkipWhen you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!Specifically, this episode highlights the following t...2024-08-2714 min

Priority PursuitHow to Get the Most Out of a Small Marketing BudgetAs a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results?In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best friend. We also cover some common pitfalls and what to prioritize first. It's all about smart, strategic moves that make your budget go further. So tune in to this episode and start getting th...2024-08-2028 min

Priority PursuitHow to Make Prospects 22x More Likely to Remember Your Small BusinessDo you want to make sure your small business sticks in people's minds long after they've encountered it? We've got the secret sauce that will make your prospects 22 times more likely to remember you.We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We show you how stories connect with emotions, making your message unforgettable. Learn how to craft clear messaging through marketing guiding statements, build a website that pulls customers in with story-driven content, and use everyday stories in yo...2024-08-1327 min

Priority PursuitOrganic LinkedIn Strategies for Business Growth with Deirdre MartinThe world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn.In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for small businesses. We walk through her four C's strategy: content, connections, conversations, and comments. Deirdre also shares a three-step content strategy to help you capture, engage, and convert followers. She emphasizes the importance of being authentic and will teach us how to...2024-08-0648 min

Priority PursuitBigger Doesn't Always Mean BetterSometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practical tips for creating vision and mission statements that keep you on the right path. Whether you're aiming to grow or stay comfortably small, there's a lot to consider. Let's break it down and see how you ca...2024-07-3019 min

Priority PursuitHow to Set Boundaries & Get Your Clients to Respect ThemSetting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick.In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why clear communication is key to preventing misunderstandings and ensuring expectations are met on both sides. Through personal anecdotes, we illustrate practical strategies that work in real-life scenarios, providing you with tools to apply these methods effectively in your busi...2024-07-2328 min

Priority PursuitThe 5 Most Effective Things You Can Do to Improve Your Small Business's SEOWhen it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time. In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it all down. We discuss why consistent online directory listings matter and how tools like Moz Local can save you time. You’ll learn the importance of accumulating Google reviews and creating...2024-07-1626 min

Priority PursuitPractical Steps to Manage Small Business Finances with Linda KarressyWhen managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed.In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonprofits, join us. Linda brings her expertise from founding and leading Insight Financial Group and Insight Business Academy. We cover essential financial practices, how to streamline accounting processes, and tips for financial planning. Linda shares invaluable insights that can help any small business...2024-07-0944 min

Priority PursuitHow to Market Your Small Business on Your OwnMarketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customersJoin me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structured marketing plan. From the Flywheel Marketing Method to the significance of SEO optimization, I provide valuable insights and practical tips to help solopreneurs navigate the world of marketing. So, if you're ready to take your small marketing to the next level on your o...2024-07-0229 min

Priority PursuitThe 4 Keys to Building a Successful Small BusinessIf you’re a small business owner wondering how to really make your business thrive, this episode is for you. Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our real-life experiences, and provide actionable tips to help you build a sustainable business.Don't let your hard work go to waste. Tune into this episode to get the full scoop and start making these chang...2024-06-2525 min

Priority Pursuit5 Reasons Your Small Business Needs a Marketing StrategyWhen you operate without a strategy, it's easy to overspend on ineffective tactics. A marketing strategy helps you allocate your budget based on what’s most effective for your business.In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. From attracting your dream clients to using your resources wisely, we've got your back. You can ditch the hit-or-miss tactics and focus on what really works. Trust us, your business will thank you.If you found today’s insi...2024-06-1828 min

Priority PursuitHow to Build & Lead a Healthy Remote Team with Amanda GarciaIf you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you.Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative.Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems her team uses to stay connected and efficient. We cover everything from daily communication habits to the importance of hiring the right people. And, we also look at the pros and cons of remote work, including...2024-06-1154 min

Priority PursuitWhy Every Small Business Owner Needs a Personal Brand & How to Build YoursPersonal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward.In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one. I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topi...2024-06-0426 min

Priority Pursuit7 Ways to Serve Your Team Well Outside of Benefit PackagesYour employees are the backbone of your business. Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity without traditional benefit packages, from flexible work arrangements to professional development opportunities. Don't miss out on these insightful strategies to enhance your team's job satisfaction and loyalty. Specifically, this episode highlights the following themes:Flex...2024-05-2820 min

Priority PursuitA Marketing Strategy that Increases Sales: The Exact Strategy I Used to Meet My Small Business’s Booking GoalsThe right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targetsHere’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your audience, creating compelling content, and using SEO to your advantage. Tune in to learn the marketing strategy that consistently filled my calendar year after year.Specifically, this episode highlights the following themes:The ef...2024-05-2131 min

Priority PursuitHow to Handle Ups & Downs in Business with Jennifer RoachBusinesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum?In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to survive but to thrive amid business uncertainties.She shares how embracing change and innovation is not just necessary, it's vital for long-term success. We also discuss practical tips on...2024-05-1440 min

Priority PursuitWhy You Need an In-House Social Media ManagerBeing savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time.In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential. From aligning your brand's voice across all platforms to jumping on trends that keep your audience hooked, we dive into the essentials of social media management that transcend mere posting.It's time to amp up your digital presence and truly connect with your customer base. Tune in now to find out how b...2024-05-0728 min

Priority Pursuit5 Things I Wish I Knew Before Starting a Small BusinessWe've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming. Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey.In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. Kelly opens up about the realities that hit when you transition from dream to day-to-day operations. From the importance of setting boundaries to the unexpected twists of managing growth, we're covering ground that's rarely discussed bu...2024-04-3051 min

Priority PursuitWhy Having a Website Isn’t Enough to Grow Your Small BusinessWe all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. It's time to push past the basic and get strategic with your online presence.In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds. It's not just about going live with a URL; it's about weaving a story that captivates your audience, striking the right SEO notes, and gu...2024-04-2337 min

Priority PursuitHow to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello-BenedictWhen your business thrives, shouldn't your team as well? In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not just boosting profits but also rewarding her hardworking technicians with a well-deserved slice of the success pie. Learn the nuts and bolts of setting up a program that actually works, from knowing your costs to outsourcing payroll, and discover how i...2024-04-1635 min

Priority PursuitThe Key to Scaling Your Small Business: ConsistencyThe small business world can be a rollercoaster of ups and downs, trials and errors.But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us.In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're going to explore five key areas where consistency can make a drastic impact. From serving your customers to building a consistent brand, I’m going to break it all down...2024-04-0923 min

Priority PursuitBoundary Blueprint: How to Set Boundaries for Small Business Success with Mary AdkinsWhen it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker.Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. We break down the necessity of setting sail with firm parameters, how to communicate these with your team, and the role that boundary-setting plays in dodging the waves of burnout. If you're done stretching...2024-04-0229 min

Priority PursuitSix Ways to Increase Your Website's Conversion RateIs your website attracting and keeping your prospects' attention? If not, then you're missing out on valuable opportunities to grow your business. In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-based framework, we outline effective strategies to capture and hold your audience's attention. Plus, we provide tips on crafting direct call-to-action buttons, designing easy navigation, and ensuring your website answers your ideal clients' questions. Don't miss this episode for...2024-03-2625 min

Priority PursuitHow to Create a Personal Vision for your Life & Business with Mark DolfiniIs your life and business exactly where you want it to be? If you hesitated for even a second, this episode is for you. In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a best-selling author, and a revered strategic life and business coach.Throughout his career, Mark has faced his share of ups and downs, from personal adversities to the challenges of building an...2024-03-191h 02

Priority PursuitHow to Stand Out as a Small Business: Excellent Client CommunicationIs your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear, and consistent communication is not just good for business; it's essential. You'll learn practical tips on responding promptly to inquiries, setting expectations right from the start, and keeping your clients in the loop every step of the way. ...2024-03-1223 min

Priority Pursuit11 Ways to Use ChaptGPT for Small BusinessesYou've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries.In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. We delve into practical applications, from content creation to customer interaction, and share personal anecdotes on how ChatGPT has become an indispensable part of our daily workflow. Whether you're familiar with ChatGPT or just getting started, this episode is packed with valuable insights on leveraging AI to save time and better se...2024-03-0555 min

Priority Pursuit4 Reasons Your Marketing Isn’t Working (& How to Fix It)The success of your business is intricately tied to the effectiveness of your marketing. In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation.I systematically break down the four most common pitfalls that may be hindering your marketing success. Our goal is not just to address these issues but to provide actionable strategies that can turn things around for you.It's time to untangle the mess and create a winning strategy that continually produces results. A...2024-02-2721 min

Priority PursuitHow to Find Your Small Business's Niche with Todd HowardHow to Find Your Small Business's Niche with Todd HowardThe journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, offering a profound understanding of niche discovery. This knowledge empowers you to not only create a service or product that competes but one that unmistakably dominates.We explore the transformative power of customer experience w...2024-02-2049 min

Priority PursuitTime-Saving Marketing Strategy for Small BusinessesThe struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time?We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforward steps can transform your marketing strategy from stagnant to stellar. We’re not just talking theory here – we're bringing you the real deal, a proven strategy that Treefrog has perfected for businesses like yours. So if y...2024-02-1335 min

Priority PursuitThe Best Opt-in Email Strategies for Small BusinessesThe power of a well-crafted opt-in can transform a casual browser into a loyal customer. Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins. From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales.Whether you're making quizzes or writing awesome stuff, get ready for tips that will help you do email better.If you're committed to amplifying your small business, let’s turn that commitment into action—pump up the volume on today's episode and let's make some email...2024-02-0634 min

Priority PursuitMarketing Metrics Every Small Business Should Be TrackingAre you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth.With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine.From revenue and profitability metrics to customer acquisition cost and customer lifetime value, this episode explains how each metric plays a crucial role in evaluating the success of your marketing efforts. I also share insights on lead conversion rates, return on advertising spen...2024-01-3028 min

Priority PursuitHow Small Businesses Can Utilize Technology to Work Less & Live More with LaShonda BrownThe rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses.But what if there's a smarter way to reach your goals and reclaim your life?Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers.LaShonda breaks down how small businesses can leverage Youtube and cutting-edge tools to streamline their workload. From self-care as a precursor to productivity, to the specifics of tech that frees up time, we're unpacking strategies to work less...2024-01-2342 min

Priority PursuitWhat If Your Marketing Is What's Holding You Back?Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service? It's possible that your marketing strategy could be the root cause. Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back. We all know hard work, quality products, and great service matter, but without a strong marketing plan, they might not reach their full potential.Join me as we dive into the realm of marketing, where we'll learn to identify the wea...2024-01-1615 min

Priority PursuitWhy Small Businesses Should Invest in Social Media Ads with Angel TobeyIs your small business missing out on the immense potential of social media advertising? In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales.I'm excited to welcome back Angel Tobey, the content director at Treefrog Marketing, to delve into the world of social media ads.We discuss why small businesses should invest in social media ads, share thoughts on what kinds of ads small businesses should r...2024-01-0928 min

Priority PursuitSix Time-Saving Hacks for Small Business OwnersAre you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations? Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall successToday, I’m dishing out six time-saving hacks that will revolutionize the way you manage your small business.I discuss the Pareto principle, the power of outsourcing and delegating, the magic of systems and automations, the game-changing role of an integrator, the brilliance of the flywheel marketing method, and the importance of a "someday" list.As...2024-01-0220 min

Priority PursuitThe Importance of Embracing Slow Growth as a Small Business with Mary MarantzA world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress. Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business. This episode goes beyond the adrenaline rush of instant gratification, encouraging us to pause and deliberately cultivate strong roots for enduring success.Delving into Mary's remarkable journey from a trailer in rural West Virginia to a graduate of Yale, a successful photography business owner, and a bestselling author, we...2023-12-2643 min

Priority PursuitA Moment to Remember the Reason for the Season - A Reading of the Christmas StoryAmidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season.Today, we're stepping away from the marketing buzz to focus on something different.Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Jesus.This story serves as a powerful reminder—a reminder that transcends our to-do lists and business obligations. It prompts us to recognize a purpose greater than business success. Our true calling lies in br...2023-12-1913 min

Priority PursuitDesign for Success: 7 Graphic Design Mistakes Small Businesses Make with Erin MacLeodAs a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line. So today, we're breaking down those cringe-worthy design don’ts into actionable best practices. We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Treefrog. Erin shares her deep insights into the high-stakes world of graphic design—a place where the wrong choices can mean the difference between flourishing sales and frustrating stagnation.We dive into the crux of what makes a visu...2023-12-1233 min

Priority PursuitWays Small Business Owners Can Add More Organization to Their Lives to Reduce Stress & Increase Productivity with Laura SiessUnlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode!Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins. We explore practical strategies to enhance organization in the realm of small business ownership, drawing inspiration from Laura's journey of turning her passion for clutter-free spaces into a flourishing business.Delving into Laura's personal experience, we uncover how she effectively balances her roles as a mom, business owner, and self-care advocate by implementing organization...2023-12-0534 min

Priority PursuitHow to Pursue Your Personal Priorities as a Small Business OwnerAs a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face. But let me share a secret with you; there's a way to make it work.Join me in this episode as I open up about my own experiences and provide you with insights on how to achieve that elusive balance between work and personal life. I'll take you through the daily routines I've developed, routines that enable me to stay true to my faith, maintain a s...2023-11-2818 min

Priority PursuitA Simple Social Media Strategy for Small BusinessesSome small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business.In this episode, I’m excited to be joined once again by Angel Tobey, Treefrog's Content Director, who brings a wealth of knowledge in the field of marketing tactics. She shares a simplified approach to social media strategy, covering a range of essential aspects.We explore popular pla...2023-11-2132 min

Priority PursuitFour Systems Every Small Business Must Have to Increase Efficiency & Growth with Mary AdkinsAs a small business owner, I know how crucial systems are for running an efficient operation. These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly.In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nine years of expertise in helping small businesses streamline their processes through systems implementation.We’ll explore the essential systems that every business should have in place, focusing on accounting, HR, communication, and project management. Mary's expertise will pr...2023-11-1439 min

Priority PursuitHow to Build a Team that Helps Your Small Business Thrive with Ryan & Anna of Refuge PhotographyRunning a small business can be a rewarding but challenging endeavor. As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one. But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company to greater success.In today's episode, we have special guests Anna and Ryan Leonard, founders of Refuge & Co joining us to discuss how they built a team that has helped their small business thrive.2023-11-0749 min

Priority PursuitWhen & How to Pivot Your Small BusinessNavigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. The ability to pivot becomes an essential tool for survival and progress. But discerning the right moment to pivot and strategizing its execution is where the real challenge lies.Let me paint a picture through my own narrative. I recently pivoted away from my photography business, choosing instead to merge paths with Treefrog and dedicate myself to empowering other small business owners. This wasn’t a spur-of-the-moment decision but a calculated change brewing since...2023-10-3129 min

Priority PursuitHow to Use Google Ads As a Small Business with Maddie HullingerIt's a bit of an understatement to say that Google Ads can be a game-changer for small businesses. In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales.To delve deeper into this subject, we've invited Maddie Hullinger, SEO and research strategist at Treefrog Marketing, to join us. Maddie's expertise lies in assisting small businesses in establishing a strong online presence. In this episode, she’ll shed li...2023-10-2421 min

Priority PursuitHow to Build a Sales Funnel as a Small BusinessWe understand that as a small business owner, you're juggling a million things at once. But, one crucial aspect you can't afford to overlook is building a sales funnel. It's the key to transforming curious visitors into paying customers.In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that every successful funnel needs, and introduce you to the tools required to construct a sales funnel that operates autonomously and consistently generates new leads.By following the Flywheel Marketing Method and constructing a we...2023-10-1749 min

Priority PursuitHow to Juggle Motherhood & Running a Small Business with Melissa Larimer & Abria AllenBeing a mom is a full-time job in itself. But what happens when you're not just a mom, but also the brains and brawn behind a small business? Today, we delve into tried-and-tested strategies to manage both roles seamlessly.But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for me, it's a family legacy. From my grandparents to a slew of aunts, uncles, siblings, and cousins, our family tree is lush with business owners. I guess you could say I've go...2023-10-1050 min

Priority PursuitHow to Prepare Your Small Business to Take Time Off During the Holidays with Mary AdkinsTaking time off during the holidays as a small business owner is not only possible but also necessary for your long-term success. In fact, it's a strategic move that can lead to long-term success by creating a positive work environment, nurturing employee well-being, and ultimately benefiting your clients and customers.Today, we're switching gears from the typical holiday hustle talks like Black Friday deals or marketing campaigns. Instead, I've got our Director of Operations at Treefrog, Mary Adkins, who will shed light on how to seamlessly integrate holiday breaks into your business calendar without any...2023-10-0337 min

Priority PursuitWhat Is a Fractional CMO & How Can Hiring One Help Your Small Business Grow?Running a small business comes with its fair share of challenges, and let's be honest, marketing and branding often top that list. We've all been there, trying to figure out where to put our resources to get the word out effectively.However, there's a solution that has been gaining traction – hiring a Fractional Chief Marketing Officer (CMO). But what exactly is a Fractional CMO, and how can it help your small business succeed?We've got just the person to break it all down for us today – our very own marketing expert, Kell...2023-09-2637 min

Priority PursuitA Proven Content Marketing Strategy for Small Businesses with Angel TobeySmall businesses can use content marketing to stand out, build trust, and attract more customers. The best part? It doesn't take a huge budget or a large marketing team. It's all about creativity, consistency, and understanding your audience.In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If you've caught Episode 107, you already know Angel's a content genius. Now, she's sharing a goldmine – content strategies that really work for small businesses.This is the very strategy Angel uses for our clients at...2023-09-1929 min

Priority PursuitHow & Why to Build a High-end Small Business with Courtney CannonAre you looking to take your business to new heights and attract premium clients? Well, we've got an amazing guest on the show who’ll share some valuable insights with us!We'll explore how and why to build a high-end small business with the help of Courtney Cannon, a successful wedding photographer and marketing educator. Courtney's got loads of experience in the industry, and she's sharing some awesome tips on attracting top clients, delivering amazing service, and reaching financial goals that sync with your personal goals. No matter your business niche, her advice is perfect fo...2023-09-1230 min

Priority PursuitThe Advantages of Showit for Small Business Websites with Parker PearsonAn impactful online presence is non-negotiable for businesses of all sizes. For small businesses, this rings especially true, as their websites often serve as the first impression for potential customers. While there are countless platforms available for website creation, Showit has emerged as a preferred choice for many small businesses. In this episode, we're excited to delve into this topic with our guest, Parker Pearson, a member of Showit's dedicated customer support team. We'll talk about the key differentiators and benefits of using Showit as a website builder, the unbeatable customer support experiences they offer...2023-09-0540 min

Priority PursuitHow to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel TobeyYour business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card. But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action? In today's episode, we're delighted to have a true expert in this field, Angel Tobey, Treefrog's Content Director. She's here to guide us through the intricacies of creating website copy that not only informs but engages and converts.Our discussion encompasses the strategic importance of marketing guiding statements, the magic...2023-08-2930 min

Priority PursuitHow to Optimize Your Website for Search EnginesEver wondered how some websites always manage to top the Google search results? Want to know the secrets to make your website one of them?If you tuned in to Episode 103, you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization.In this episode, we discuss the importance of keyword research, why Google Analytics is a game-changer for website owners, and the often-overlooked power of consistent online directory listings.Also, we highlight the six...2023-08-2222 min

Priority PursuitWhy & How to Make Education a Revenue Stream in Your Small Business with Laylee EmadiAs a small business owner, you're always on the lookout for new ways to generate revenue and grow your business. One often overlooked strategy is leveraging your expertise and knowledge to create educational products and services that can be sold to customers.In this episode, we've got Laylee Emadi, the founder of Creative Educator Academy, to guide us through the process of making education a profitable revenue stream in your small business. She'll share several examples of how you can incorporate education into your business model, such as creating online courses or hosting workshops and seminars.2023-08-1538 min

Priority PursuitHow to Build a Lead-Generating WebsiteAre you ready to level up your small business with a lead-generating website? Well, today is your lucky day because we've got the ultimate guide for you! We'll delve into the nitty-gritty of building a website that attracts customers and boosts leads. And to make this episode even more awesome, we'll be with Angel Tobey and Jen Carriere—Treefrog Marketing’s content director and lead web designer, who will generously share their expert insights!Throughout this discussion, we'll cover the key elements that contribute to a lead-generating website. From strategic copywriting that compels your...2023-08-0828 min

Priority PursuitThe Best Marketing Strategy for Small Businesses: The Flywheel Marketing MethodAre you a small business owner looking for a marketing strategy that can revolutionize your business?We've got just the solution for you—the Flywheel Marketing Method.Over the years, we have witnessed the power of the Flywheel Marketing Method as we implemented it with our clients. The results have been nothing short of amazing. Now, we want to pass on this knowledge to you, so you too can experience the same level of success.Step by step, we'll provide you with practical tips, proven strategies, and expert advice that will set you up...2023-08-0145 min

Priority PursuitHow to Find Work-life Balance When You’re Passionate About What You Do with Jillian AshtonAs passionate small business owners, we often find ourselves caught up in the whirlwind of our work, making it challenging to strike that elusive work-life balance. Fortunately, we have the pleasure of learning from Jillian Ashton, the CEO and President of the Indiana Canine Assistance Network (ICAN). Her love for her work is truly inspiring, and it's easy to see why. Jillian's approach to work-life balance is refreshingly honest. It's not about striving for perfection every day, but about finding ways to prioritize our time and energy between work and personal life. She shares her p...2023-07-2557 min

Priority PursuitHow to Get Unstuck in Your Small Business with Jaime GordonRunning a successful business can feel like navigating a complex maze. At times, you may hit a dead end and feel completely stuck. Whether you're struggling to implement a new strategy, prevent a potential disaster, or push through resistance to change, it's easy to get bogged down and lose momentum.That's why I'm so excited to chat with Jaime Gordon, a certified transformational coach who has helped countless entrepreneurs break free from their own "stuck" moments. With her fresh perspective and insightful approach, Jaime will share her tips for shifting your mindset, asking the right questions, and...2023-07-1846 min

Priority PursuitAnswers to the Most Frequently Asked Questions About Small Business MarketingWelcome to the 100th episode of the Priority Pursuit Podcast! We're thrilled to celebrate this milestone with you, our loyal listeners. As passionate advocates for small businesses, nothing excites us more than helping entrepreneurs like you take their marketing strategies to the next level.In today's special episode, we'll address the most commonly asked questions we receive at Treefrog Marketing, providing you with the clarity and direction you need to enhance your own marketing efforts.Don't miss out on this knowledge-packed episode! Tune in today and empower yourself with the knowledge an...2023-07-1146 min

Priority PursuitMarketing Guiding Statements (Part 7): How to Write Your Small Business's Sales ScriptWe're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script.But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your customers.In this episode, we're going to share some awesome tips on creating a sales script. And, because we want to make it super easy for you, we'll even walk...2023-07-0419 min

Priority Pursuit3 Signs It's Time to Outsource Your Small Business's Marketing (Marketing Consultation with Restaurant Owners Noe & David Garcia)Running a small business involves wearing multiple hats and juggling various responsibilities. As the owners of La Fiesta Burrito, David and Noe Garcia understand the challenges of managing their restaurant while also trying to handle marketing tasks. Their experience serves as a valuable case study for fellow small business owners who are contemplating whether to outsource or hire marketing professionals. By recognizing the critical signs that indicate when it's the right time to consider outsourcing, entrepreneurs can optimize their marketing efforts, lighten their workload, and focus their energy on effectively managing and growing th...2023-06-2743 min

Priority PursuitWhy & How to Start a Podcast As a Small Business with Travis AlbrittonAre you tired of the same old marketing strategies that just aren't bringing in the results you want for your small business? It's time to shake things up and try something new. And that something new is podcasting.But let's be real, starting a podcast can seem overwhelming. Where do you even begin? That's why I'm beyond excited to have Travis Albritton on the show. He’s the founder of Honest Podcasts, a podcast production agency that specializes in helping service-oriented businesses and business owners. He knows all the ins and outs of podcasting and has a we...2023-06-2058 min

Priority PursuitMarketing Guiding Statements (Part 6): How to Determine Your Small Business’s “Why”Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships.But how do you actually determine your business's "why?" That's exactly what we'll be exploring in the sixth part of our marketing guiding statement series. By discovering your "why," you'll develop a clear and impactful guiding statement that will help establish a stronger, more cohesive brand identity.So get ready to u...2023-06-1308 min

Priority PursuitMarketing Guiding Statements (Part 5): How to Write Your Small Business's Story PitchHave you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition? Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a compelling brand story is a crucial step in forming a deeper connection with your customers.This is where the story pitch comes into play, and we're thrilled to bring you part five of ou...2023-06-0617 min

Priority PursuitMarketing Consultation with Tea Shop Owner Twila Ortiz: How to Keep the Momentum Going in Your BusinessStarting a business can be a rollercoaster of emotions - the ups of excitement and the downs of overwhelmingness can make you feel like you're on a never-ending ride. But once you start seeing progress and people begin to take notice of your business, it's important to keep that momentum going and keep growing.I had the pleasure of sitting down with Twila Ortiz, the wonderful owner of Flying High Tea, to talk about some ways to keep the excitement alive and retain customers. During our marketing consultation, I shared three strategies with her that are guaranteed...2023-05-3051 min

Priority PursuitHow to Serve Your Team Well As a Small Business Owner with Donte Wilburn of Premier Auto DetailingAs a small business owner, serving your team well should be one of your top priorities. After all, a strong and motivated team is crucial for the success of any business. But how exactly can you serve your team well and create a positive work environment? To answer this question, I spoke with Donte Wilburn, the owner of Premier Auto Detailing. Donte has an inspiring story of turning his life around after a near-death experience and an eventual arrest for dealing drugs. After these life-changing events, Donte turned to Jesus and dedicated his life to...2023-05-2344 min

Priority PursuitWhy Marketing Should Be a Top Priority for Small Businesses During a RecessionAs a small business owner, you're probably feeling the financial squeeze of a recession right now. It's totally understandable to worry about your business's future, given all the economic uncertainty.But here's the thing: effective marketing can make all the difference when it comes to surviving a recession. Rather than cutting your marketing budget, it's time to shift your focus to investing in a strategy that yields results. In this episode, I'll provide three compelling reasons why prioritizing marketing during tough economic times is crucial.So, if you're a small business owner looking to survive...2023-05-1611 min

Priority PursuitMarketing Guiding Statements (Part 4): How to Write Your One LinerThink about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again.We're excited for part four of our marketing guiding statement series, where we'll break down everything you need to know about crafting a powerful one-liner. We'll define what it is, explain why it's so important, and provide an example to inspire you. Whe...2023-05-0914 min

Priority PursuitThree Blog Topics You Can Use to Improve Your Local SEOIf you're looking to get discovered by potential customers, then ranking high on search engines is absolutely crucial. But with so much competition out there, how do you make sure that your business stands out?In this episode, we're going to dive into the world of local SEO and show you how it can be a game-changer for your business. We'll explore the power of blogging to improve your SEO, boost your rankings, and drive more traffic to your website. And if you're wondering where to start, I've got you covered with three blog topics that you...2023-04-1821 min

Priority PursuitMarketing Consultation with Photographer Heather Corbin: The Three Most Effective Ways to Improve Your Small Business's SEODo you want to increase your online visibility and attract more customers? Then join us for an insightful marketing consultation episode that’s sure to give you the boost you need to get your business more traffic and customers.We're excited to have Heather Corbin, a talented photographer from Indiana, joining us for today's discussion. Like many entrepreneurs, Heather is eager to learn how to improve her website's SEO and reduce her dependence on social media. That's why we're excited to share with her (and all of you listening) the three most effective ways to improve your we...2023-04-041h 09

Priority PursuitMarketing Guiding Statements (Part 2) - How to Identify & Understand Your AudienceWe know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story.That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience. Think of it as an audience o...2023-03-2131 min

Priority PursuitPriority Pursuit Is Now a Treefrog Marketing Podcast & the First Step of Strategic Marketing—Marketing Guiding Statements (Part 1)We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast! It's an exciting new chapter for us, and we're ready to take things to the next level.To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge.In this episode, we're starting with the crucial first step of strategic mar...2023-03-1426 min

NatureNotesCope's gray treefrogCope's gray treefrog (Dryophytes chrysoscelis), also called the southern gray treefrog is a species of treefrog found in the United States. It is almost indistinguishable from the gray treefrog (Dryophytes versicolor), and shares much of its geographic range. Both species are variable in color, mottled gray to gray-green, resembling the bark of trees. These are treefrogs of woodland habitats, though they will sometimes travel into more open areas to reach a breeding pond.2022-04-1901 min

Priority Pursuit34. A Complete Marketing Strategy for Small Businesses34. As a small business owner and creative entrepreneur, do you truly understand how to market your business? I mean, I don’t know about you, but whenever I scroll through Instagram, my podcast feed, or even my inbox, I feel like I’m hit with countless marketing ideas and tactics. And, for a lot of small business owners, this can feel overwhelming. Afterall, which tactics actually work? How do you develop a marketing strategy as a small business? How do you ensure the time you dedicate to marketing your business is time and energy well spent...2021-12-011h 17

Priority Pursuit027. Eight Ways to Improve Your Business This Slow Season027. If you’re checking out this episode while it’s still new, then it’s early October. And, you’re likely thinking, “Slow season? Why are we talking about slow season? We’re in the midst of/we’re about to approach my business’s busiest time of year!” And, friend, I get it. If you’re a photographer or wedding vendor, fall likely has you busy right now. Or, if you own a boutique, work in retail, or have another business where many of your sales happen during the holidays, your busy season is just beginning. That said, your...2021-10-0621 min

Priority Pursuit008. How to Define & Communicate Your Brand Position008. When there are countless others out there who offer the same product or service that you do, how can you stand out in the marketplace? According to Photographer’s Edit CEO, Miilu CEO, and Bokeh Podcast Host Nathan Holritz, one of the most effective ways that your business can stand out in a saturated market is by crafting a unique brand position statement and strategically including this statement on your website, on social media, and in your other marketing materials. If you’ve read Building a StoryBrand by Donald Miller (which Nathan and I highly recomm...2021-05-051h 01

Priority Pursuit007. How to Develop & Communicate Your Brand as a Creative Entrepreneur007. As a creative entrepreneur, your plate is full. Between serving your clients, marketing your business, and doing all the things you have to do behind the scenes, it can be difficult to find time to sit down and think about your brand. But, friend, you need to. Because, your brand should be the basis of all of your marketing efforts and the driving force behind almost all of your business decisions and systems. With this in mind, today on Priority Pursuit, I’m excited to discuss what a brand is, why your brand matters, and how...2021-04-2848 min

Priority Pursuit006. Building Your Business Through Vendor Relationships006. Every year, more than 50% of Indiana Wedding Photographer Arielle Peters’ couples find her as a result of vendor referrals. Arielle is an expert at cultivating vendor and industry relationships, and in this episode of Priority Pursuit, she shares exactly how you can form relationships with others in your industry in a way that helps your business grow! Arielle explains: Why vendor relationships matter The key to cultivating relationships with other vendors (It’s serving them!) How you can “systematically love” other vendors by making caring for vendors part of your workflow While Arielle is a weddi...2021-04-211h 03