Trent Munday - Podcast Details

Shows

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecNEWS: Wellness Retail Initiative Launch #606The Global Wellness Institute (GWI) has announced the launch of the Wellness Retail Initiative.According to GWI...The purpose of the GWI Wellness Retail Initiative is to explore how the concept of wellness is creating new opportunities in the rapidly evolving retail sector. The Wellness Retail Initiative will be instrumental in:Defining the building blocks of “wellness retail” in terms of products, services and places.Exploring the value and opportunity of creating wellness experiences in both digital and physical retail spaces.Researching consumer motivation and drivers for owning or experiencing wellness-related products or services.Antici...2019-07-2902 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhat Are Today’s Wellness Travellers Thinking About? #605Wellness Tourism is valued at $639 billion according to the Global Wellness Economy Monitor 2018.And it's growing. Over 6% growth over the past couple of years. And at double the growth rate of regular tourism.But what does today's Wellness traveller really want?Well, the folks at the Wellness Tourism Initiative are conducting a survey right now to find out.Here's a link to the survey - https://www.wellnesstourismsummit.com.au/wellness-surveyPLUSIf you fill out the form at the bottom of that page, you can win a FREE ticket to the Wellness Tourism S...2019-07-2802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecShould The Wet Areas Be Charged To The Spa P&L? #604Hotel Spas often have Steams, Saunas, Jacuzzi's, etc as part of their facilities.The costs of operating these facilities can often be considerable.But should these expenses necessarily be charged to the Spa P&L.Maybe. Sometimes.But in my opinion, usually not.I like to apply the Reasonable Man Test and also consider the core purpose of those facilities.Unless they are an integral part of the overall Spa experience, charging these expenses to the Spa P&L might actually skew your Spa profitability unreasonably.2019-07-2703 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecHow to Apply CAC & LTV Metrics to your Referral Program #603CAC (Cost of Acquiring a Customer) & LTV (Life Time Value) are metrics I spoke about back in Ep. 590.Referral Programs make sense for Spa businesses, but I don't see such programs in place very often.But what happens when you view your Referral Program through the lens of CAC & LTVWell, you might just decide to double-down on your Referral Program and make it a major part of your marketing strategy. #customeracquisition #lifetimevalue #LTV #CAC 2019-07-2603 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhy Your Brand Must Have A Split Personality #602Many branding experts will tell you that to build a strong brand, you need to be consistent.True enough.But consistent does not mean the same.Just as each of your customers has different personalities, so too must your brand.We don't behave the same way around our kids, as we do around our bosses.Our personalities adapt according to the situation and environment we are in.That doesn't make us any less genuine. It's just the human dynamic.Brands need to resonate with people. Thus, that same human dynamic applies to brands...2019-07-2501 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhat Tyra Banks Taught Me About Branding #601Tyra Banks is clearly much more than just a pretty face. She has built quite the business empire on the back of modelling, television, writing and investing.Tyra has a great perspective on branding too - be it for Personal Brand or a Corporate Brand.Being Different is Better Than Being Best.If you really think about, being different is probably the only way to really build a strong brand.Thanks Tyra!#branding #personalbranding #brandbuilding 2019-07-2402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhy Over Delivering Is A Bad Strategy #600Most people would tell you that Over Delivering on your promise is good strategy.But not always.Sometimes, the best thing you can do is to simply do what you said you would do. Nothing more.You see, the problem with Over Delivery is that more is not always better.Only the customer can decide if it is.And if it's not, then doing more might just end up backfiring on you. #customerservice #deliverables #guestservice 2019-07-2301 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecIn a Commoditised World - Brand Matters #599Brand has always been important.But in a world where so many things are being commoditised, Brand will matter even more.Even more so when there are just a few platforms that command our attention.If you ask Alexa to order some toothpaste for you, Amazon decides what brand you get. But if you ask for Colgate Toothpaste by name, that’s what you’ll get.Brand Matters!#branding #brand #brandvalue 2019-07-2201 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecIs This The Next Killer Feature For Group Chat? #598Group Chats, for some, are a key part of their social media & communications activities.But what if you want to call any one person in your group chat? Not all of the group, just any one of them?At the moment you need to call the whole group, or call the individuals one by one.There could be a better way... #groupchat #socialnetworks #communication 2019-07-2102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecHave We Become An Opt-Out Society? #597Once upon a time, if we wanted to receive updates, promotions, special offers, we could Opt-In.These days, it seems we’re in automatically, whether we like it or not.Today it seems that Opt Out has become the default.#optin #optout #marketing #directmarketing 2019-07-2002 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhat’s The Difference Between Wellness & Well-being? #596Is there really a difference between Wellness and Well-being?Honestly, I’m not really sure that there needs to be.But according to Global VP of Well-Being for Accor, Emlyn Brown, there is.Emlyn says...Wellness is the Actions. Well-Being is the Outcome.What do you think? #wellness #wellbeing 2019-07-2002 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecPeople Buy From People - Eventually #595There's an old adage in Sales that 'People Buy From People'.So the goal of a good salesperson is to establish a rapport with their potential customers.Sure. But what if I don't know you at all? Never met you?In this situation, people are really buying from your System - your branding, your merchandising, your sales process.For those customers who don't get a chance to know you...best make sure your overall Sales System works. #sales #selling #salestechniques #salesprocess 2019-07-1802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhat Does The Slow-Shopping Trend Mean For Hotel Spas? #594Trendhunter has identified Slow-Shopping as a future trend in Retail.https://www.trendhunter.com/trends/slow-shopping?inf_contact_key=fa36aeee8c78a7ff43f4d7ac6b0ebca77e470d92b8b75168d98a0b8cac0e9c09I spoke some time ago about Hotel Spas adopting a Retail First approach as a possible business model for the Spa of Tomorrow.So, what if these two ideas came together - either in a Retail Environment or a Spa Environment?I reckon we might just be able to create a some pretty compelling offerings if they...2019-07-1703 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecBest Benchmark To Estimate Construction Cost of Your Hotel Spa #593Most seasoned hoteliers have a pretty good idea of the Per Room Construction Cost of a Hotel.But many have no idea when it comes to the same for their Spa.Here’s what I see as the best Benchmark to use...PS: Here’s the report for HVS referenced in today’s episode... https://www.hvs.com/article/8389-hvs-hotel-development-cost-survey-201718 #hotelspa #hotelconstruction #hotelbenchmarks 2019-07-1603 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Serendipity of Social Media #592We tend to obsess about social media metrics.How many Likes, Shares, Comments we get on our content and social media posts becomes more important than the content itself.But the amazing thing about social media is the serendipity that surrounds it.Once you put it out there, you never know who might see it or hear it. More importantly, you don't know the impact that might have one someone who does consume it.It might amount to nothing. But then again... #socialmedia #socialmediamarketing #contentmarketing 2019-07-1503 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecIs Privacy The Next Business Model? #591It seems like every few months or so there’s another conversation in the zeitgeist about Privacy - or lack thereof.Would you pay a monthly fee to Facebook to ensure they do NOT sell your data to advertisers?Apple Co-founder Steve Wozniak would.#socialnetworks #privacy #revenuemodel 2019-07-1402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecTwo New Metrics For Spas #590Each industry has their Own preferred metrics to measure success.I’d suggest there’s a couple of metrics more commonly found at internet startups that might be worth a look for spas...Cost of Acquiring a Customer & Lifetime Value.#businessmetrics #customeracquisition #lifetimevalue 2019-07-1302 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecIs Equinox Hotels A Signal For The Spa of Tomorrow? #589Equinox is a Fitness Club Brand.But they’re also about to become a hotel brand.The first Equinox Hotel is opening in New York in a few days.Could this open the door for more Spa & Wellness / Hotel brand opportunities?Tomorrow Spa anyone? #hotelspa #tomorrowspa #wellness #brand 2019-07-1202 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Bottle Cap Challenge Comes To Spas #588The Bottle Cap Challenge has quickly become a viral sensation.We've seen MMA Fighters, Celebrities, Movie Stars, all sorts of people posting videos of them doing a roundhouse kick to remove a bottle cap.Jen Hickman saw that and said, 'We could do that in the Spa.'So she did!It's a great example that just about any business can leverage the power of virality of meme like this on social media. #bottlecapchallenge #memes #socialmedia #viralvideos 2019-07-1101 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa Spec3 Keys To Finding Your Passion #587Here’s my Top 3 Learnings (so far) from my quest to find my passion.1. Passion is a Journey2. Passion can change over time3. Passion is not a zero sum gameHope it helps you in your search.:-) #passion #meaning #purpose 2019-07-1003 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecIs The Pop-Up Trend Fading? #586Some would say that Pop-Up concepts have had their peak. That maybe they’re not quite as impactful as they once were.I would disagree.I think the folks at Taco Bell would too.The fast food company’s upcoming hotel takeover - The Bell - sold out of their room inventory in just 2 minutes.#popup #tacobell #marketing #takeover 2019-07-0901 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecHow To Execute Accountable Influence Using Instagram Stories #585Accountable Influence is a great term in the context of social media marketing.A company called Seed.com, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program... on Instagram Stories..so they actually know what they’re selling.It’s a great example of holding Influencers to account for what they’re pushing.And it’s also a great example of a smart execution on Instagram Stories.Go check out @SeedUniversity on Instagram. #influencermarketing #instagrammarketing #socialmediamarketing #accountableinfluence 2019-07-0802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecNo. 1 Direct Marketing Strategy #584Email Marketing was great...until it wasn’t.Social Media Marketing is great...if you get can craft the right message to get in front of the right people.But neither has the kind of Open Rates you can get with a simple SMS.So, before the marketers out there ruin it too...maybe it’s time to take a serious look at SMS Marketing. #directmarketing #smsmarketing #marketing #socialmediamarketing 2019-07-0702 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecGet Smarter. Info-Sponge. #583Jeff Hoffman, co-founder of priceline.com and countless other achievements introduced me to Info-Sponging. Do yourself a favour. Set aside a few hours a week to Info-Sponge. What is it? Stay tuned... #information #learning #learnandgrow #learnsomethingnew 2019-07-0602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Ultimate Wellness Venue #582Imagine the Ultimate Wellness Venue.In my mind it should combine Food, Beverage, Spa & Community.The right combination of these four elements could create an ideal Wellness environment.So...here it is...#wellness #spa #disruption #pub 2019-07-0502 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecDon’t Shop Amazon. Shop Amazon Smile. #581If you shop online via Amazon Smile, they will donate 0.5% of the purchase price to your chosen charity. Like they say...You Shop. Amazon Gives. It doesn’t cost you any extra. Just go to https://smile.amazon.com/ and log in with your Amazon credentials, select you charity and you’re all set. Thank you. #amazonsmile #corporatesocialresponsibility #charitablegiving 2019-07-0401 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Total Spa Takeover #580What would a Spa look like, if it was conceptualised by Nike?What a Spa billy by Snapchat look like?We tend to view Spa through a limited lens...but what if we didn’t?Are you brave enough to allow another brand to do a Total Spa Takeover? #hotelspa #takeover #innovation 2019-07-0301 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecA Logo Should Identify...Not Explain #579A logo is just part of your brand story.An important part, sure.But it does not need to tell the whole story of your brand.A logo is simply there to act as an identifying mark. End of story! Go check out the Building A Brand series on The Futur channel...https://youtu.be/mxgOY2Ms-YI #branding #logodesign #brand 2019-07-0202 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe 20% Penalty For Personal Brands #578One thing to keep in mind if you’re building a Personal Brand...it’s personal. And that means, some will like you, some won’t. Just like with real people. This is less of an issue with Company Brands. So are you willing to pay the penalty for the potential upside? PS: Here’s the useful book on branding I recommended... https://www.amazon.com/BRAND-MANAGEMENT-CHECKLIST-Brad-VanAuken/dp/0749436999 #branding #personalbrand #companybrand 2019-07-0102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecHotel Spas Get A Do-Over...Every Day #577Just imagine how liberating it would be if every day you got a fresh start?If every day you got a do-over?When you think about it, that’s exactly what we get in Hotel Spas.Last night’s guests leave and new guest arrive.Maybe it’s time we started taking more advantage of that daily do-over? #hotelspa #businessopportunity #refresh #reset 2019-06-3003 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecDon't Memorise A Script...Recall A Story #576Remembering facts and figures is sometimes difficult. Recalling stories is much easier.We relate better to stories.So if you’re looking to teach someone, instead of a script, try delivering a story instead.#storytelling #learning #teaching #educating 2019-06-2902 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecAre You A Sceptic Or A Truth Seeker? #575A sceptic is one who questions the truth or validity of something.Many see that as a negative thing.But a Truth Seeker takes it a step further and seeks to find...well...the truth.And that can’t be a bad thing. #sceptic #truth #reality #negativity #questioning 2019-06-2802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecTop 3 Tactics For Engaging With InfluencersAll the experts say you should engage with Influencers on Social Media. That’s the way to get their attention.Great!But how exactly?Here’s what I’d suggest... #influencermarketing #socialmedia #engagement 2019-06-2704 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhy Post-Treatment Consultations Matter #573Spas will usually conduct some version of a Post-Treatment Consultation after a facial - even if it’s often with the intention of selling some retail home care.The same doesn’t happen as much when it comes to massage treatments.You may not necessarily get a retail sale, but you could get something much more valuable.#spatreatment #hotelspa #sparetail #therapist #consultation 2019-06-2602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhat Is Luxury To You #572Hotel Spas are still, for many, considered a luxury purchase.The tricky thing is Luxury means different things to different people.Pampering, Time, Service, Convenience can all be considered Luxury.If you’re in the Hotel Spa business, this is something you need to be thinking about.#luxury #hotelspa #hospitality 2019-06-2503 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecMentor vs Sponsor #571I’ve spoken before about the value of finding Mentors for various stages of your life and career. But Sylvia Ann Hewlett suggests that maybe seeking a Sponsor is a better alternative? Here’s a link to her book. The Sponsor Effect... https://www.amazon.com/Sponsor-Effect-Better-Leader-Investing/dp/1633695654 #mentorsmatter #sponsor #careergrowth 2019-06-2402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecA Few Thoughts On Personal Branding #570Creating your own Personal Brand seems to be all the rage. But it’s not for everyone.And it may not even be the best thing for you or your business.Here’s a few things you might want to consider... #personalbranding #branding #identity #brand 2019-06-2304 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecA Great Spa Music Solution #569Soundtrack Your Brand is Spotify’s answer for music for your business.So if you’re looking for a Spa Music Solution, this could be for you.At $35 per month and millions of tracks to chose from, this seems like a great deal. And there’s even a free one month trial.www.soundtrackyourbrand.com PS: Thanks to Andreas Anell for the tip. #spotify #spamusic #corporatemusic 2019-06-2201 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecAre Your Spa Therapists Being Racially Profiled? #568Have you ever had a situation where a guest asks about the nationality of your spa therapists?Is that a form of Racial Profiling? Of discrimination?Or is it simply a matter of the personal preference of the guest?And if so, is that their right?#spatherapist #customerschoice #guestpreference #racial #discrimination 2019-06-2102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Power of Relevant Benefits #567Understanding that your core product/service can in fact offer different Relevant Benefits to multiple customers is a powerful realisation.From there, with just a bit of creative packaging at the front end and the back end, you can service multiple markets without re-creating the wheel.What other markets could your product/ service offer a Relevant Benefit too? #marketing #benefits #valueproposition #modules 2019-06-2003 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecHow Do We Democratise Wellness? #566Many people talk about the need to Democratise Wellness.To make it available and accessible to the average person.Wellness is not a Luxury.Most would agree this is the way it should be.But how do we achieve that?By sharing knowledge. #wellness #knowledgesharing #knowledge 2019-06-1903 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecWhy Yield Management Does NOT Work in Hotel Spas #565Yield Management is not something we see a lot in Hotel Spas. And there's a few good reasons for that.Demand vs Supply. Wants vs Needs.If you plan to try to implement a Yield Management Strategy in your Hotel Spa, you should probably be aware of some of these potential hurdles. #hotelspa #yieldmanagement #businessmodel #demandandsupply 2019-06-1805 min

The Mosaic PodcastEp 013: Inspired By Why with Trent MundayI have never met Trent Munday, at least not in person, and yet I feel a closeness to him through only a few conversations we have had via skype, podcasts and linkedin. In his 25+ years of experience in hotel and spa industries, doing business in over 30 countries, Trent has developed a unique perspective on the business of spas. In an industry known for everything but, Trent’s voice resounds as one of practical business realities. He is one of the few that looks at things the way they are and asks why, and then doesn’t rest unti...2019-06-1700 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecDusit on Demand #564If you can recall back in Ep. 13 of this show (Hotels Win The Gig Economy) I spoke about how Marriott could be the Number 1 Food Delivery Service in the world ; or Hilton the Number 1 Domestic Cleaning Service in the world.You can take a listen here - https://trentmunday.podbean.com/e/ep13-hotels-win-gig-economy/Well now, it looks like Bangkok-based hotel chain Dusit Hotels is taking a step in that direction - although they might not realise it yet.There main aim with Dusit on Demand is to help find work for those staff left unemployed as a...2019-06-1702 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecBuyers Club Business Model For Hotel Spas #563What about a business model where we sell Treatments and Services at cost?But to have the right to buy, you need to be a member of our Buyers Club?That's the business model serial (and highly successful!) entrepreneur Marcia Kilgore has chose for her new luxury skincare business - Beauty Pie.Maybe it's a model that could be applied to hotel spas too? #hotelspa #businessmodel #innovation 2019-06-1602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecSupplements - Did You Know About This? #562The Supplements Industry has boomed in recent years.Natural. Healthy. Safe. Or are they?Much of this increased demand is as a result of us seeking out more natural alternatives to pharmaceuticals - but also I think a bit of laziness in terms of eating the right foods.Just pop a few supplements and we'll be all good. What the body doesn't need, it'll just excrete.And by the way, it's a tightly regulated industry.Right?Maybe not...#supplements #wellness #healthylifestyle 2019-06-1503 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecAre You Ready for Workplace Wellness? #561Renee Moorefield and the folks over at the Wellness at Work Initiative have publish a great little guide on preparing your company for Workplace Wellness.There are 15 questions for your organisation to ponder to help assess their readiness and willingness to take on and succeed with a Workplace Wellness program.It's a FREE resource which you can get a copy of right here... http://ow.ly/Ji3d50uufPS #workplacewellness #wellness #employeewellness 2019-06-1402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Question We're NOT Asking #560ISPA has just released their 2019 Consumer Snapshot Initiative.Consumer Insights like this are fine...for those customers or guests who are already going to the Spa.But the question I really want to see answered is...Why are hotel guests NOT going to the Spa?That's the survey I'd like to see. #hotelspa #consumerinsights #guestsurvey #marketing 2019-06-1301 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecAre Celebrities Bad for Wellness? #559A recent article in AdWeek suggested that Wellness needed to be reclaimed from celebrities.Wellness is a much more serious thing than a running shoe or a razor blade.So, if you've been contemplating exploring celebrity endorsements to help bring awareness to your Wellness business...maybe you should think again. #wellness #celebrityendorsement #influencermarketing #marketing 2019-06-1202 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecAre Hotel Spas A Commodity Business? #558A commodity, in economic terms, is basically defined as...a good or service that is easily interchangeable with and largely indistinguishable from, anotherIs your Hotel Spa really so unique and special compared to your competitors?Or is it, at least in their eyes, largely indistinguishable from all the other great spas out there?Maybe you are actually in the Commodity Business? #USP #uniquesellingproposition #productdifferentiation 2019-06-1102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa Spec3 Tips To Leverage Global Wellness Day...moving forward #557A few years ago I asked the question - Is Wellness a Movement or an Industry? The Global Wellness Day is a clear example of why maybe we should be striving for Movement status. Time to start planning now for 2020! #gwd2019 #wellness #globalwellnessday #movements #movementforgood 2019-06-1004 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecCulture is Read Only #556A company culture is not created...it emerges over time. Culture doesn’t happen TO people...it happens AMONG people. Hmmm? An interesting perspective to consider for any organisation seeking to change their culture. #culture #culturechange #changeleadership #companyculture 2019-06-0901 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecSwarm Intelligence #555So Mother Nature seems to be telling us that the decisions of the collective are superior to those of any individual. That’s basically the theory of Swarm Intelligence. Do yourself a favour...go check out https://unanimous.ai #intelligence #thinkingdifferently #decisionmaking 2019-06-0802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecPokémon Sleep is Coming #554Pokémon Go was a viral sensation. A smash hit. In 2020, they’re going to try again with Pokémon Sleep. 😴 I spoke in Ep. #258 - Sleeping Games about the opportunity for the gamification of Sleep. It’d be a brave person to be against Pokémon making this work. Let’s see! #sleepbetter #gamification # #wellness #sleep 2019-06-0702 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecBeing Right or Finding Right? #553Oftentimes the leader assumes it’s their job to be Right. To give the right answer to the team. But the reality is, finding Right is really the objective. So as a leader, your job is to help facilitate that outcome - regardless of where it comes from. #leadershiplessons #management #decisions #outcomes 2019-06-0601 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecGuaranteed Fees - Sensible But Not Sustainable #552Sometimes it makes perfect sense for a hotel to pay a guaranteed fee to the spa operator to run their spa. Not forever. But for an initial period, it can actually be a smart move. #hotelspa #businessmodels #revenuemodels #feestructure 2019-06-0502 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecThe Complete Collagen Experience #551Collagen is good for the skin. Everyone knows that. It’s why we pay so much for those fancy face creams. But what about foods & exercises that help give us a bit of a collagen boost? That’s the AMAZING new Complete Collagen Experience! Take a look... #spa #skincare #beautyproducts #marketing #promotion 2019-06-0402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 550 - Trent365! - Why I’m Making Changes...and maybe you should too!Just a quick heads up to let you know there will be some changes coming to the way I’m producing and distributing the content you’ve been seeing and hearing here for the past couple of years. Why? Because sometimes fresh air just what’s needed. #changes #contentstrategy #changemakers 2019-06-0303 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 549 - Trent365! - Why You Need A 7 Second StoryOur attention span is getting shorter. Ever noticed how long those mid-roll ads are in videos on Facebook? Then there’s this little data point... “Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000. Jan 22, 2018” So, time to get your (short) story straight! #advertising #storytelling #facebookadvertising #yourstory #attentioneconomy 2019-06-0201 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 548 - Trent365! - Build Up Steam - Release CreativityWhat if instead of posting your thoughts, ideas & Insights on social media every day, you let your steam build up? Maybe then you could create something really meaningful. (ps: not to self!) #contentcreator #contentstrategy #creativity #timeout 2019-06-0102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 547 - Trent365! - What If YES Was The Only Option?Do your internal systems, policies & procedures maker it easier or harder to say yes? Yes to Guests. Yes to Customers? Yes to Internal Stakeholders? My favourite hotel General Manager had a great way to ensure we could say yes. Listen to this... #customerservice #customerfirst #customerfocused #guestservice #hotels 2019-05-3102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 546 - Trent365! - Hotel App Promotion OpportunityIf your spa (or any other business unit) is in a major hotel brand’s property, there is a MASSIVE opportunity you’re probably not taking advantage of. I understand there’s company politics. I get it. There’s lots of Red Tape. BUT...if you’re not leveraging the bagingies out of the Hotel App for your promotions...you’re crazy! #marketing #promotions #mobileapps #hotelsandresorts #hotelspa 2019-05-3002 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 545 - Trent365! - What’s Your Default?Are you a Listener or a Talker? Is your organisation a place for Collaborators or Individuals? Understanding what both your and your company’s default is goes a long way to ensuring success. That’s according to Aaron Dignan in his book Brave New Work. #organisationalculture #organisationaldevelopment #selfawareness #companyculture 2019-05-2901 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 544 - Should You Show The Price On In-House Promotions?Some say, leave the price off. That way the guests will come to you to ask. From there you have a chance to close the sale. Others say, put the price out there. No point hiding it if the guest isn’t willing to pay it. Here’s the discussion we had internally recently... #pricingstrategy #promotions #advertisingcampaign #salesstrategy 2019-05-2802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 543 - Trent365! - Global Warming is a Marketing ProblemAtmosphere Cancer! 💥 Boom! Now there’s a problem we need to all get behind...and quickly. Messaging Matters. Words Matter. Branding Matters. All of this matters if you want to encourage people to take action. What actions are you trying to make happen in your business? Are you framing the opportunity the right way? #messaging #marketing #branding #globalwarming #takeaction 2019-05-2701 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 542 - Trent365! - Key to Unlocking CreativityI saw a great quote that I think provides a good hint. “Write drunk, edit sober” - Peter De Vries No, I’m not suggesting you get everyone drunk. But maybe harnessing the altered state you’re in when raw emotions come out, could have a similar effect. #creativethinking #creativity #innovativethinking #emotions 2019-05-2602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 541 - Trent365! - Would You Accept Mental Health First Aid ?Whilst I applaud the clever branding, I worry that the ‘First Aid’ label promises more than it can deliver. What do you think? #mentalhealth #mentalwellness #mentalhealthawarenessweek #mentalhealthfirstaid 2019-05-2502 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 540 - Trent365! - Latest Spa & Wellness TrendsDigital Detox. CBD. They’re a couple that I think are impactful - in very different ways and for different reasons. But there’s a lot more which might in fact be Fads rather than Trends. What’s the difference? Why does it matter? I wrote about that in Spa Trends Vs Fads http://bit.ly/2HGfGEz #wellnesstrends #wellness #spa #trends 2019-05-2401 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 539 - Trent365! - Are Wellness Tourists Good For Hotels?Wellness is all the rage right now. Many hotels are trying to target Wellness Tourists because they’re a higher spending guest. But are they? It’s a question of Causation Vs Correlation #wellness #hotels #wellnesstourism #wellnesstrends 2019-05-2301 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 538 - Trent365! - What Your Spa Guests DON’T Tell You“It's a nice lie down ruined by aggravations and distractions.” Interesting perspective from someone who’s maybe not the biggest fan of the Hotel Spa experience. The full article from Will Hersey in Esquire UK magazine is here... https://lnkd.in/fp-xKUf #hotelspa #spaexperience #guestexperience 2019-05-2201 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecConversation with Hotelintel | Ep. #103Recently I was asked by the good folks over at Hotelintel to share my thoughts on the hotels, spas and wellness.They asked me about the Pros and Cons of Self Managing vs Outsourcing, the importance of the location of the Spa, Traditional vs Scientific Treatments and how to integrate Wellness into the entire hotel or resort.Tune in to this week's episode to hear what I had to say. SPONSORWe are thrilled to announce a new sponsor for the show...Kapwing - a modern editor for images, GIFs and videos. - Ka...2019-05-2219 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 537 - Trent365! - How Important Is Location To Your Spa?Spas are often, in my opinion, in less than prime locations in hotels. Are Gym & Swim guests necessarily Spa Guests? What if the guests can’t find your Spa? These answers and more in this short video. And here in : Spa Design For Dummies - Location http://bit.ly/2VNNrxH #hotelspa #spadesign #location #hoteldesign 2019-05-2102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 536 - Trent365! - Is Nestle Abandoning OR Doubling-Down on Wellness?I believe Nestle is as well positioned as any company to become a Global Wellness Brand. Some think the pending sale of their Skin Health Division suggests they don’t want to go that way. I disagree. #wellness #mergersandacquisitions #skincare #skinhealth #brandstrategy 2019-05-2002 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 535 - Trent365! - How To Generate More Spa RevenueMany turn to Spa Retail as the answer. I think the answer is actually much more simple...and it’s all about Needs vs Wants. But if you really want to focus on retail, take a look at some ideas in this article - Retail Spa of Tomorrow http://bit.ly/2VNNrxH #hotelspa #sparetail #tomorrowspa #hotelrevenue 2019-05-1901 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 534 - Trent365! - How To Integrate Wellness In HotelsThis seems to be the question on every hotelier’s lips these days. Wimintra J. Raj over at Hotelintel asked me for my thoughts. Here’s some simple steps any hotel or resort can take... #wellness #hotelspa #hotels #spa #hoteltrends 2019-05-1802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 533 - Trent365! - Hotel Spa & Wellness Programs : Traditional or Scientific?Should Hotel Spas focus their Wellness Programs On Traditional Elements or Scientific ones? That’s what I was asked. Here’s what I said... #wellness #hotelspa #wellnessprograms #traditional #scientific 2019-05-1701 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 532 - Trent365! - Should Hotels Outsource The Spa?This question was recently put to me by Wimintra J. Raj and the folks over at Hotelintel. Here’s what I said... #hotels #hotelspa #spamanagement #spa 2019-05-1602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 531 - Trent365! - Your Ignorance Is Their PowerHey! You’re ignorant! Don’t worry though. We all are. About some things. But in today’s information world, there’s no excuse for letting your ignorance put you at a disadvantage. #information #learning #ignorance #power #advantage 2019-05-1502 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 530 - Trent365! - My Headline StruggleThe Elevator Pitch is DEAD! It’s been replaced by ... The 3 Second Headline! If you don’t know what your 3 Second Headline is...you’d better start thinking about it. #headlines #attention #attentioneconomy #marketingstrategy #branding 2019-05-1402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 529 - Trent365! - Lessons From The Fall of Venice“Tech monopolies tend not to fall like Rome. They fall like Venice. They’re still there, and no-one actually invades them, but the trade routes moved, the things that gave them power and wealth stop mattering, and they become just another city, and then a backwater.” @benedictevans on Twitter Perhaps the same analogy could be drawn with the Spa Industry? #businesscycle #businesslife #changingworld #innovate 2019-05-1302 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 528 - Trent365! - Is Cultural Fit A Bad Thing?In the early stages of a company, hiring for Cultural Fit makes perfect sense.but as a company mature, it can be a really bad idea.Much better to hire for Cultural Contribution in a mature organisation.2019-05-1201 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 527 - Trent365! - What's Uber's Path to Profitability?Uber has just gone public and raised $8 billion. But in 2018 it had lasses of $2 billion. Maybe the only way they can become profitable is to kill of the very thing that got them there in the first place? #uber #IPO #businessmodels #gigeconomy #profitability 2019-05-1103 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 526 - Trent365! - Words You Don’t Want To Hear In Recovery“Wow! Never seen a reaction like that!” So, with apologies to Derek Barton & Gary White, there was no follow up Bowen Therapy treatment today. Need to let the swelling down first. #injuryrecovery #treatment #healing #therapies 2019-05-1001 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 525 - 3 Days After Bowen TherapyThe Storm before the Calm! Worst pain yet! Just couldn’t escape it. Despite reduced swelling. A couple of pain killers and few hours lying down, and much better. Hoping this is the last big hurdle. Looking forward to a dramatic improvement tomorrow. PS: Gary White ...🍿 #wellness #bowentherapy #healing #painrelief #treatments 2019-05-0901 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 524 - Trent365! - 48 Hrs After Bowen TherapyWell, the bus just backed up and got me again! Today, most pain is centred around the ankle, though the ball of the foot is still too sore to put pressure on. Calf tightness has basically gone. So, will mark that down as progress and cross my fingers for tomorrow. #wellness #bowentherapy #therapies #healing #painmanagement 2019-05-0802 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 523 - Trent365! - What Happens After Bowen Therapy?Answer: It feels like you’ve been hit by a bus. But I think that’s a good thing. Or at least, it’s a sign that your body has started to heal your problem. In layman’s terms, at least as I understand it, Bowen Therapy focuses on manipulating the fascia and freeing up your body’s communication pathways. Certainly looks like it did that for me! #therapies #manipulation #massagetherapy #wellness 2019-05-0701 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 522 - Trent365! - Open Plan Offices Are Dumb!It turns out, employees actually have LESS face to face interactions in an Open Plan Office than a traditional office set up. That’s according to a Harvard study. As reported by Geoffrey James over at Inc.com https://lnkd.in/frJJPPJ #openplan #officesolutions #workenvironment 2019-05-0602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 521 - Trent365! - When Is A Beer Not A Beer?Could Heineken be making a play for the title of ‘The Wellness Beer’? They’ve just launched a 0% Alcohol Beer. But isn’t a Beer, by definition, alcoholic? #alcohol #wellness #wellnesstrends #wellnessmarketing 2019-05-0501 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 520 - Trent365! - Petulance or Passion?Ep. 520 - Trent365! - Petulance or Passion?Show a bit too much attitude or aggression when you’re young and they’ll say you’re Petulant. That same behaviour when you’re a bit older and more mature is somehow a positive exhibition of your Passion. #attitude #passionate #behaviour #passion 2019-05-0402 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 519 - Trent365! - Uncertainty & Relative PerformanceThe world 🌍 turns so fast these days. Things are always changing. Always uncertain. In times of uncertainty, relative performance is the ONLY benchmark. Valuable perspective from Aaron Dignan. #budgeting #performance #management #changemanagement 2019-05-0302 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 518 - Trent365! - White Label Digital WalletsDigital Wallets or eWallets are making major waves in the payments space.Just talk to the folks over at Visa or MasterCard and ask them if they’re worried about them. (Hint: They Are!)Maybe it’s time to have your own Digital Wallet for your business?There are companies out there offering white label solutions. Go ahead. Google it.2019-05-0202 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecHotel Spas - The Third Place | Ep. #102Starbucks has famously declared itself to be the Third Place - the place you go between Home and Work.It's not just a place for a coffee and a pastry. It's a place to hang out.I believe that the Hotel Spa of Tomorrow could leverage this concept to rediscover its relevance.The Hotel Spa - The Third Place - the place you go between your Room and the Outside World.In this week's episode, I'll explain why.2019-05-0117 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 517 - Trent365! - Hiring & FiringSome will tell you to Hire Slow & Fire Fast. Others will say you should Hire Fast AND Fire Fast. I like that idea. Because no matter how good you are at recruiting, there are no guarantees. So, just get on with it. As Gary Vaynerchuck says... Hiring is Guessing. Firing is Knowing. #recruitment #hiring #firing #employees #jobinterview #peoplemanagement 2019-05-0102 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 516 - Trent365! - Introductions : Free and PowerfulWhat’s the actual cost to you of making an introduction? Free! So why not make it? I think we tend to be too precious and protective when it comes to making professional introductions. Remember, there’s a big difference between and introduction and an endorsement. If you’re endorsing someone, you should absolutely be sure. #networking #connections #contacts #introductions 2019-04-3002 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 515 - Trent365! - Decisions : How not WhoThere’s a great book 📚 I’m reading at the moment. It’s all about re-thinking the way we run our companies and organisations. It’s Brave New Work by Aaron Dignan In it, Dignan suggests we focus on WHO makes decisions, but are ‘positively lackadaisical’ about the HOW. #decisionmaking #authorization #companyculture #organizationaleffectiveness 2019-04-2902 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 514 - Trent365! - 5G Will Look DifferentA 5G World will free us from many of our current limitations. What will that mean for the form factor of many of our current devices... Like the smartphone? #5G #mobiledevices #mobiletechnology #5gtechnology #5gishere 2019-04-2801 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 513 - Trent365! - Skinmade Personalised SkincareSkincare that is personalised precisely to you is obviously where the industry ends up. A German startup called Skindeep has a new kiosk system that can analyse and then create your skincare in 7 minutes. So the tech is here. Which big name brand will be the first to go beyond their moat and roll this out? #skincare #skincareproducts #technologytrends #beautytrends 2019-04-2702 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 512 - Trent365! - Why Grown-Ups Will Win VoiceWe usually expect early adopters of new technology to be the young folks. But I reckon with Voice, it might just be us old folks that lead the way. https://lnkd.in/fyzbbWM #voicefirst #voicetechnology #voiceplatforms #earlyadopters 2019-04-2602 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecEp. 511 - Trent365! - Distribution & DiversificationAir BnB is planning to launch a streaming media service. Why? Because they have a Distribution Platform that has 500 million people on it. How could YOU leverage YOUR base? #distribution #diversification #platforms 2019-04-2502 min

Inside the Spa Business | Spa & Wellness Industry Insights | Spa Business Realities | Hotel Spa SpecReligion, Culture & SpaThe concept of massage is very much at the core of some cultures. In others, it is frowned upon.A lack of understanding of the cultural and or religious sensitivities around massage specifically and spas in general can lead to embarrassing situations.In today's episode, we will explore some of these issues and how you can avoid potential cultural and religious minefields. SPONSORWe are thrilled to announce a new sponsor for the show...Kapwing - a modern editor for images, GIFs and videos. - Kapwing is designed for creative professionals and casual creators 2019-04-2416 min