Shows
The Unstoppable Marketer®Ep. 136 The Cohort Crisis: Is Your Marketing Getting Lost in the Inbox?Trevor Crump and his co-host Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and t...
2025-08-2637 minThe Unstoppable Marketer®EP. 135 Brand Identity Crisis: Inclusivity Vs ExclusivityMark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback....
2025-08-1229 minThe Unstoppable Marketer®EP: 133 The Superman Strategy: Standing Out With Vibrant MarketingIn this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the importance of levity and entertainment in advertising. They explore how brands can stand out by incorporating humor and vibrant colors in their marketing strategies, drawing parallels to recent trends in movies and social media content. They emphasize the value of bringing joy to consumers' lives through advertising, rather than adding more weight or seriousness.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-07-2228 minThe Unstoppable Marketer®EP. 132 Viral Clips and Dirty Jokes: Dr. Squatch's Marketing MasterclassTrevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-07-0837 minThe Unstoppable Marketer®EP. 131 Turning Teacher Know-How into Business Gold w/ Noah and Kelsey Cook, Co-Founders @ Learning with KelseyIn this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life, and the importance of curiosity in business growth. Learn valuable insights on building a successful business while maintaining a healthy work-life balance as a couple.You can find Kelsey on social media @learningwithkelseyOr you can visit her website at https://learningwithkelsey.com/
2025-07-0255 minThe Unstoppable Marketer®EP. 129 Branding Blunders: Jaguar's $500M MistakeTrevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-06-1744 minThe Unstoppable Marketer®EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing OceanTrevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-06-1042 minThe Unstoppable Marketer®EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ KynshipTrevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social...
2025-06-031h 07The Unstoppable Marketer®EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best StrategyIn this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-05-2749 minThe Unstoppable Marketer®EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff PopsIn this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.Please connect with Trevor on social media...
2025-05-2057 minThe Unstoppable Marketer®EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy ToothIn this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-05-1355 minThe Unstoppable Marketer®EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream ApparelIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-05-0653 minThe Unstoppable Marketer®EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for GrowthIn this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-04-2942 minThe Unstoppable Marketer®EP. 121 Google, Meta or TikTok? The Ad Effectiveness DebateIn this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-04-2231 minThe Unstoppable Marketer®EP. 117 Are You Selling Products or Outcomes?In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-03-1846 minThe Unstoppable Marketer®EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain TimesIn this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-03-1140 minThe Unstoppable Marketer®EP. 115 Stop Sleeping On The Power Of Static AdsIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-03-0431 minThe Unstoppable Marketer®EP. 114 How To Maximize Your Key MomentsIn this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-02-2550 minThe Unstoppable Marketer®EP. 113 The Power of Making Advocates and EnemiesIn this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
2025-02-1149 minThe Unstoppable Marketer®EP. 110 Social Media Earthquake: Navigating TikTok Bans and Brand SurvivalWhat happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital landscape.The discussion takes a turn towards the significant drop in organic reach on social media platforms like Instagram. Our ho...
2025-01-2148 minThe Unstoppable Marketer®EP. 109 How Doing Things Different Built a $100M Brand – Curtis Matsko of Portland Leather GoodsIn this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you’re a small busi...
2024-12-2658 minThe Unstoppable Marketer®EP. 105 Unlocking Ad Success: How Creative Drives ConversionsEver wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark’s nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we’ve...
2024-11-0555 minThe Unstoppable Marketer®EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival TacticsEver wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.In our quest to decode effective brand communication, we explore innovative strategies...
2024-10-2943 minThe Unstoppable Marketer®EP. 88 The Niche Effect: Where Weirdness & Specificity WinsStrap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.For the final stitch in our...
2024-05-1444 minThe Unstoppable Marketer®EP. 87 The Power Of Building a Purpose Based Business w/ Trevor Farnes CEO of MTN OPSLife is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely cr...
2024-05-0759 min