Shows
The Unstoppable Marketer®EP. 129 Branding Blunders: Jaguar's $500M MistakeTrevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-06-1744 minThe Unstoppable Marketer®EP. 128 AI Content Tsunami: Sink or Swim in the New Marketing OceanTrevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-06-1042 minThe Unstoppable Marketer®EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ KynshipTrevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social...2025-06-031h 07The Unstoppable Marketer®EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best StrategyIn this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-05-2749 minThe Unstoppable Marketer®EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff PopsIn this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.Please connect with Trevor on social media...2025-05-2057 minThe Unstoppable Marketer®EP. 124 Disrupting an Outdated & Saturated Market Using Social Media w/ Dr. Tyler Hanks Founder @ Happy ToothIn this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation covers topics like company culture, going viral, and the importance of routine for entrepreneurs.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-05-1355 minThe Unstoppable Marketer®EP. 123 Breaking Down Brand Content Strategy Part 1: Americana Pipedream ApparelIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-05-0653 minThe Unstoppable Marketer®EP. 122 Efficiency vs. Effectiveness: Navigating Marketing Metrics for GrowthIn this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-04-2942 minThe Unstoppable Marketer®EP. 121 Google, Meta or TikTok? The Ad Effectiveness DebateIn this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-04-2231 minThe Unstoppable Marketer®EP. 117 Are You Selling Products or Outcomes?In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-03-1846 minThe Unstoppable Marketer®EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain TimesIn this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-03-1140 minThe Unstoppable Marketer®EP. 115 Stop Sleeping On The Power Of Static AdsIn this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-03-0431 minThe Unstoppable Marketer®EP. 114 How To Maximize Your Key MomentsIn this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-02-2550 minThe Unstoppable Marketer®EP. 113 The Power of Making Advocates and EnemiesIn this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump2025-02-1149 minThe Unstoppable Marketer®EP. 110 Social Media Earthquake: Navigating TikTok Bans and Brand SurvivalWhat happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital landscape.The discussion takes a turn towards the significant drop in organic reach on social media platforms like Instagram. Our ho...2025-01-2148 minThe Unstoppable Marketer®EP. 109 How Doing Things Different Built a $100M Brand – Curtis Matsko of Portland Leather GoodsIn this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you’re a small busi...2024-12-2658 minThe Unstoppable Marketer®EP. 105 Unlocking Ad Success: How Creative Drives ConversionsEver wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark’s nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we’ve...2024-11-0555 minThe Unstoppable Marketer®EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival TacticsEver wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.In our quest to decode effective brand communication, we explore innovative strategies...2024-10-2943 minThe Unstoppable Marketer®EP. 88 The Niche Effect: Where Weirdness & Specificity WinsStrap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.For the final stitch in our...2024-05-1444 minThe Unstoppable Marketer®EP. 87 The Power Of Building a Purpose Based Business w/ Trevor Farnes CEO of MTN OPSLife is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely cr...2024-05-0759 minThe Unstoppable Marketer®EP. 83 Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb WirelessAs parents, we're in a tug-of-war with modern technology, trying to keep our kids safe while not stifling their digital savvy. That's why Mark and I sat down with Nate Randle, CEO of Gabb Wireless, to shed light on creating a secure digital space for our youngest tech users. Our discussion weaves through the snowy streets of Utah tales right into the fabric of child-safe telecommunications, revealing how Gabb's innovative solutions are crafting a more protected online experience for children. I even toss in my own story of breathing easier as my kids explore the digital world with Gabb's...2024-03-2653 minThe Unstoppable Marketer®EP. 82 The RIGHT Way Brands Should Be Creating Organic ContentWhy has it been so hard for brands to create winning content in the last few years?Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling. They talk about brands that are doing this right and they give examples of how to succeed with story telling. Listen as they talk about some of the great directors and how they tell great stories and how brands can learn from their success...This is not an episode you will want to miss!Please co...2024-03-1949 minThe Unstoppable Marketer®EP. 78 Your Survival Guide To The 2024 Presidential Election Ad ApocalypseAre you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024...Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spending and throw you a lifeline of strategies to keep your marketing ship afloat. For the playmakers in ecommerce, we're passing down-field tactics on how to pivot with the seasonal spikes in advertising costs and...2024-02-2059 minThe Unstoppable Marketer®EP. 77 Cashflow, Costco, & Chocolate The Perfect Ingredients For Building a Brand | Sterling Jones, JOJO's ChocolateEmbark on an inspiring journey with Sterling Jones of JOJO's Chocolates as he weaves the tale of his mother's cancer fight and the resulting chocolate brand that's just as dedicated to health as it is to quelling America's sweet tooth. Within our heartfelt discussion, we uncover the roots of Jojo's beloved recipes like the pistachio, almonds, and cranberry chocolate bar, designed to please his mother's palate and cater to her wellbeing during chemo. Sterling's narrative illuminates not just the enduring spirit of Jojo's legacy but also serves as a beacon of motivation for aspiring entrepreneurs determined to make a...2024-02-1357 minThe Unstoppable Marketer®EP. 76 Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola BlanketsBehind every good marketer is a better brand and product.Tommy has built Lola Blankets around that exact statement. If you're looking or a masterclass in how to build and maintain an elevated successful brand, this is the podcast episode you CANNOT miss."Lola Blankets is a tribute to Amy Higham, our Tommy's mother. She lived a thoughtful life, devoted to the service of others. Through years of living with breast cancer and enduring its treatments, Amy found comfort in her soft, faux-fur blanket. This blanket also became a comfort to her entire family. Prior...2024-02-061h 05