Shows
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50297: SEASON 9 FINALE // Ditch the PowerPoint, tell a story: The future of speaking - with Carmen SederinoAs someone over 50, with oodles of experience and wisdom to share, should public speaking form a part of your 'portfolio' career?
In this episode of Crank The 3rd, host Trevor Young sits down with Carmen Sederino, a performance master, speaking strategist, and founder of Illuminated Story.
Carmen shares her journey from being a shy child to a trained actor to now, where she is helping individuals transform high-stakes presentations into unforgettable performances.
Key Discussion Points:
Carmen’s Background: She talks about her early career in retail leadership and he...2025-04-0252 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50296: Men's midlife challenges: Finding meaning & purpose after 50 - with Paul SuttonIn this episode of the podcast, host Trevor Young is joined by Paul Sutton, an independent social and digital marketing consultant and host of the Middle Man podcast.
Paul's podcast sideline focuses on helping midlife men and their partners navigate the challenges of midlife to lead more fulfilling lives.
Throughout their conversation, Paul shares insights into his personal journey of self-discovery and how it led to the creation of his podcast.
He discusses the lack of resources available for men during the midlife transition and how the...2025-03-1951 min
Reputation OnRamp014 Build a growing audience for your brand: Looking at owned media through a PR lens with Andrés López-VarelaWelcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your business and personal brand.
I'm your host, Trevor Young, and today I’m joined by a true thought leader in the content space (and I don’t use that term lightly!) - Andrés López-Varela.
Andrés brings nearly two decades of experience across various marketing disciplines. His diverse background includes public relations, influencer relations, paid search, email ma...2024-03-201h 01
Reputation OnRamp012 Unpacking today’s PR toolkit: Options galore, but which ones are right for your business?In this episode, I unpack today's PR toolkit - all the options that fall under owned media, earned media, social media, and - to a lesser degree - paid media. Options - communications channels and content modalities (not apps and tools) - that PR pros are leveraging on a daily basis for the benefit of their clients or the organisations they work for.
Here's the good news - as an entrepreneurial business owner, you can do this too, for the benefit for your company!
To win hearts and minds today, we need to not just...2024-02-2131 min
Reputation OnRamp011 Unlock the potential of your business through the power of PR | Expansive interview with Trevor YoungThis episode is a bit different in that I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expansive conversation where I lay it all on the line!
[ Tristan originally interviewed me on his Think Big, Act Small podcast ]
The discussion centres on how entrepreneurs can effectively utilise public relations to good effect in their business, and broadens out from there.
By understanding their audience and integrating content and digital communications into their day-to-day operations, business owners can gain the edge on their...2024-02-0751 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50270: Becoming your own PR machine: Demystifying PR and making it work for your personal brand - interview with Trevor Young, the PR WarriorIn this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'.
Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations.
While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline.
Why is this important?
For starters, PR is incredibly...2023-06-2852 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50267: How one entrepreneur fast-tracked his personal brand on social media | Trevor & Brendan recap the Adam Robinson interviewIn the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand.
In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including:
How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months laterThe strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter)Why Adam has doubled down on video, and why he is upping his video game by launching a...2023-06-0728 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior.
Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book.
Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com).
All this and more!2022-02-0342 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50217 FROM THE VAULT: How being relentlessly helpful can supercharge your personal brand | CASE STUDY - John Espirian, author, B2B tech writer & LInkedIn expertFROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful'
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In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{N.B. After we listen to John's story, John and host Trevor Young shift gears and d...2022-01-1254 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50215: A deep dive into strategic content repurposing with Sally A. CurtisWe talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today.
And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding.
But we haven't dedicated an entire episode to content repurposing ... until now!
In this episode, Trevor Young and expert guest, Sally A. Curtis, go deep into all things content repurposing, covering:
What it isWhy...2021-12-1538 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50212: How owned media can lead to editorial exposure (Content Marketing for PR audiobook chapter)This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age
The chapter in question focuses on how owned media can lead to editorial exposure.
If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest.
Want to get your own FREE audio version of the Content Marketing for PR book?
CLICK THIS LINK to gain immediate access to the...2021-11-2424 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50210: Content Profits: How to package & monetise your podcast, blog or online video show - with Yann IlungaToday's bumper episode unpacks what it takes for thought leaders to generate leads and sales from their owned media channel/s.
In other words, how can they monetise the content they create on their podcast, blog, online video show, or email newsletter.
Taking centre stage alongside host Trevor Young is YANN ILUNGA, a lead generation and podcasting consultant, international speaker, and podcaster (with over 400 episodes published).
Yann and Trevor cover a range of topics to do with content marketing, with emphasis on podcasting and online video.
Plus Yann breaks...2021-11-101h 03CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50208: How thought leaders can tap into the growing 'Creator Economy'The Creator Economy is a big deal. It’s big – HUUUGE! – and it’s getting bigger.
What’s the relevance to thought leaders and professional experts?
Simple. It’s where all the content ‘heat’ is at the moment.
According to Mark Stenberg from Medialyte:
"The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.”
Bona fide content creators (or ‘content entrepreneurs’, as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating product...2021-10-2723 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50205: Playing the long game with Mark Masters, You Are The MediaIn this first interview of Season 5 of the podcast, Mark Masters - the founder of You Are The Media (online learning community) and We Are The Media (marketing consultancy) - joins Trevor Young to discuss all things content, community and being in it for the long haul.
Mark is a repeat guest - this is his third appearance on the show - providing Trevor with the opportunity to walk Mark through the progress he's made (and the lessons he's learned) over eight years...2021-10-0635 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50201: Magnifying your message in today's multi-channel world with Jane TabachnickCutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today.
Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent.
Today's guest is Jane Tabachnick, a content strategist, publicity mentor, publishing expert and Alexa flash briefing consultant.
Jane helps brands and experts magnify their message through various means, including digital content marketing, media publicity, book publishing, and via Alexa flash briefings.
All this sounds...2021-06-2041 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50194: Unpacking Stephen Waddington's thought leader journeyStephen Waddington is a genuine thought leader in the PR and communications space.
A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams.
Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University,
In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in...2021-05-0246 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50193: How Mark Schaefer has evolved his personal brand over time (interview part 2)This episode is part two of an interview between Trevor Young and world-renowned blogger, best-selling author and keynote speaker Mark Schaefer.
In part one, Trevor and Mark talked all about Mark's new book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so!
In part two, the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand.
This discussion...2021-04-2519 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50191: Thought leadership marketing & doing the 'deep work', with Lacy BoggsLacy Boggs is the founder and director of The Content Direction Agency, which provides content marketing strategy and writing services for personality driven businesses and brands.
In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world.
In this conversation, Trevor and...2021-04-1137 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50190: How to use FOMO marketing to build your personal brand with May King TsangMay King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media correspondent and a professional live tweeter.
May King's specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls.
She works for conference organisers, but also keynote speakers and thought leaders who need to generate extra buzz from their appearances.
In this interview with Trevor Young you will discover:
What FOMO marketing...2021-04-0443 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50186: How to create and launch a course, membership or group coaching program in under 60 days with Jenna SoardJenna Soard is a launch strategist, a brand and design expert ,and a course creation 'circus master'.
Jenna is the founder of You Can Launch, a five-part system that teaches creatives, consultants, coaches, and aspiring course creators how to launch their very first course, membership or group coaching program, and sell it with Facebook and Instagram Ads.
In this interview with Trevor Young for Reputation Revolution, Trevor and Jenna talk about:
Jenna's journey from senior graphic designer at Nike to full-time course creation and branding expertThe essential questions to ask...2021-03-0740 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50184 Cement your authority: From brain to book in 90 days with Kath WaltersKath Walters is one of Australia's most experienced business writers and journalists.
Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path.
She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and release a book in 90 days.
In this episode, Kath and host Trevor Young explore the steps of this journey.
The topics Kath and Trevor touch on in...2021-02-2129 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50183 How to increase your professional value with Sarah Makris, leadership communications coachSarah Makris is an Australian leadership communications coach.
Having built up an impressive track record in the corporate sector, Sarah now helps senior executives and entrepreneurs build their public profile, develop their online presence and fast-track their career and business.
In this episode, Sarah and host Trevor Young discuss the importance of having a professional personal brand today, and why it's important to know where do you want to go: What is your goal?
Then, the question is: Where are you today? Set a benchmark: How are you perceived...2021-02-1436 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50182 From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpfulIn this week's episode, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace.
{ N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies }
John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible.
This makes him the antithesis of many of the self-proclaimed 'thought leaders' we...2021-02-0754 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50181 Building a credible thought leader brand: why clarity, content, consistency & community matterWelcome to the podcast's season 4 opener in which the PR Warrior, Trevor Young, outlines the importance of clarity, content, consistency and community when building a credible thought leader brand.
This episode is designed to set the scene for the year ahead.
Trevor places emphasis on the power of consistency when it comes to building a strong professional personal brand: consistency of the message you convey, consistency of the quality of the content you produce, consistency in the way you show up, and consistency in your tone of voice.
Consistency builds trust...2021-01-3124 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs & social mediaIn this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume.
Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and social media.
Leaders & social media
In part 2 of the episode, Trevor chats with Tino Ho, the chief commercial officer at thesocialrevolution.co, formerly known as Binary M, about the importance of...2020-12-0635 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50171: Build your personal brand through hustle and heart with Brook McCarthyOn this episode of REPUTATION REVOLUTION, Trevor Young talks to digital marketing trainer and business coach, Brook McCarthy.
Brook and Trevor dive into a range of topics, including how she generates business, why a blog is important, word-of-mouth and relationships, being brave, and focusing on a niche.
If you're a thought leader who wants to build a business around your personal brand, you'll get a lot from this episode!
Just some of the highlights:
Brook’s take on how businesses grow at the speed of relationshipsThe power of Google for generating businessMaking bo...2020-10-1833 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50167: Building a personal brand within a corporate environment with Yishan ChanIn this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment.
Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020.
She also hosts a podcast called Build Your Talent Stack, where she shares stories about creative ways to learn, network and own your career.
Yishan and T...2020-09-2040 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50165: How to bring your best ideas into the world by writing a book | Expert Guest - Kelly IrvingIn this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books.
Kelly has a very pragmatic view when it comes to experts writing books.
In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path towards preparing for your book should you decide to write one.
Kelly explains the 4 types of writers:
The de...2020-09-0644 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50164: The state of podcast interviews - what podcasters & podcast guests need to know | Expert guest - Tom Schwab, Interview ValetThis episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit.
Special guest is Tom Schwab, founder of pioneering podcast interview marketing agency, Interview Valet, that conducted the research.
Tom and host Trevor Young dissect the research, highlighting what the findings mean for individuals wanting to secure podcast interviews as part of their personal brand marketing activity.
The discussion covers a range of ideas, insights and topics, including:
...2020-08-3038 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems | With Dr Jen Frahm & Kate WareA week ago, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet:
@jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curious who manages the brand side well? Does visual coherence matter?
Jen's tweet resonated with Trevor Young, the host and publisher of Reputation Revolution.
As someone who writes about, and...2020-08-2349 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLeanThis week's episode focuses on the story of 'cyber cop', Susan McLean.
Susan is a world-recognised leader in the area of cybersafety and young people.
She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia.
Thought leader journey
In this wide-ranging podcast chat with Trevor Young, Susan discusses her journey from police officer to thought leader, touching on a range of topics including:
the...2020-08-1641 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50161: LinkedIn marketing in 20 minutes a day | Expert guest - Adam Franklin, Bluewire MediaThis week's episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business.
Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin.
Adam, who's CEO of Bluewire Media, helps consultants win new clients and grow their pipeline on LinkedIn.
In his discussion with show host Trevor Young , Adam walks us through the same process he takes his clients through in order to generate meaningful...2020-08-0934 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50160: | Unleash your rockstar personal brand | Expert guest - Jonathan George, the Human Hitmaker"And now with social media being so huge, you've got to show up authentically. You've got to know who you are and just be real with people. And it doesn't matter if you're a college student, if you're a millennial who's hitting the workforce. If you are a CEO, your personal brand, you have the power and the control of how people are going to digest you, how they're going to take you in. You have that power." - Jonathan George.
As CEO of JG Entertainment, Jonathan George has spent the past 20 years creating rockstar brands...2020-08-0232 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business ScientistLauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.
This is a broad-ranging conversation that touches on topics such as:
self-confidence and the various roadblocks involved in putting oneself "out there"understanding what you want to be known forthe importance of publishing original content that does justice to your personal brandwhy LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also...2020-07-2639 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50158: What's stopping you from writing a book? | Expert guest - Bec Evans, writing productivity geek & co-founder of ProlifikoBec Evans is a self-confessed writing productivity geek.
As a co-founder of Prolifiko, Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've started.
Prolifiko provides 1-on-1 productivity coaching for writers as well as online coaching courses and plans for groups and individuals.
Now, we know that writing a book can do wonders for leaders, academics and professional experts in terms of boosting their authority in the marketplace. And with all the various self-publishing tools, services and online marketplaces available...2020-07-1935 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50157: Building an audacious empire around your personal brand and expertise | Interview with Leanne WoffYou're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds.
Welcome to world of Leanne Woff, founder of Audacious Empires, a company that provides "badass business management for empire builders".
In this broad-ranging conversation, Leanne and host Trevor Young dig into multiple topics associated with building a personal brand-based business, including:
engaging with people on social mediarepurposing content for maximum resultsextracting the value from your public vo...2020-07-1236 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50156: How to generate media interest using Twitter | Interview with Dr Emma BeckettOn this week's episode of the Reputation Revolution podcast, host Trevor Young chats with Dr Emma Beckett, a food and nutrition scientist with the University of Newcastle, who uses social media effectively to generate interest in, and discussion around, all things nutrition.
Emma's mission is to empower people to make their own decisions around food and nutrition, whether those be healthier decisions or happier decisions.
Interestingly, a key outcome of her social efforts, particularly on Twitter, is interest from mainstream media, resulting in editorial coverage, including interviews on radio and national television.
Emma s...2020-07-0532 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50154: Using video to build thought leadership *** PLUS *** Tips from smartphone video evangelist, Julian MatherThank you for joining us here on Reputation Revolution, the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons.
During the course of the last two episodes, we looked at the need for emerging thought leaders to put themselves out there - to stand up, have an opinion, establish our voice - and the need to create content to reinforce and amplify that voice.
We looked at live streaming and public speaking; in thi...2020-06-2125 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50153: You are the vehicle for the message | Overcoming public speaking nerves with Yvonne AdeleIn the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning.
In this episode, we extend that theme, with emphasis on public speaking.
According to Psychology Today - our fear of standing up in front of a group and talking is so great that we fear it more than death, at least according to some surveys.
Yowzer!
But public speaking also provides professional experts and aspiring thought leaders with a tremendous opportunity t...2020-06-1432 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50152: Getting over ourselves, taking a chance & learning something new PLUS in the live-streaming trenches with entrepreneur, Tristan WhiteWelcome to Reputation Revolution, a podcast that’s all about growing your sphere of influence & creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons.
In this episode, host Trevor Young - AKA 'The PR Warrior' - focuses on the importance of content and the role it plays in building a personal brand of substance and meaning.
Specifically, if you want to build a personal brand that’s known, liked and trusted - that’s front of mind with your target audience and talked about in...2020-06-0721 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50151: What do you stand for? PLUS Steve Sammartino - leading futurist, author & speakerBuilding something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort.
Yes, creating original content and publishing it on the web is crucial.
Yes, being on social networks and connecting with like-minded people from your city, your country, and around the world – that’s important too.
But most of all – the most critical thing – is to stand for something.
What do you stand for?
*** PLUS ***
Steve Sammartino is in the Reput...2020-05-3119 minCRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50150: Building a thriving community of like-minded folks with Mark Masters, founder of You Are The MediaMark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England.
YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops.
A constant theme of YATM has been a philosophy Mark has developed around what he calls an 'owned media mindset'.
According to Mark, everything he...2020-05-2435 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50149: Season 3 Launch | The Personal Branding UniverseWe're back from a hiatus!
Seasoned PR and communications practitioner - author, speaker and social broadcaster - Trevor Young aka 'The PR Warrior' - walks us through his Personal Branding Universe.
These are the elements that flow from the four pillars of personal branding for professional people:
(1) ESTABLISH your voice
(2) ENHANCE the credibility of your voice
(3) EXTEND the reach of your voice
(4) EXTRACT value from your voice.
Connecting the many dots of building a sustainable personal brand - welcome, to the Reputation Revolution...2020-05-1728 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50146: Writing your first business book with Jaqui LaneShare your knowledge, increase your impact and influence by writing and publishing your own business book!
Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts.
In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach.
Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business ow...2019-04-1437 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50145 Evolving your story and message with Tristan WhiteTristan White’s story started like many others.
He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White.
In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture.
Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refini...2019-04-0836 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50144 Jeremy Krause on using video to build personal brand recognition and authorityJeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing.
With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year - the message is clear: neglect video at your peril.
In this episode, Jeremy discusses how professional experts and thought leaders can leverage the power of video to build recognition and authority for their personal brand.
2019-03-3137 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50143: Social media for thought leaders with Kate WareWhen she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online.
In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as:
The best social channels for thought leadersWhy Twitter is complementary to LinkedInThe rise of private online communitiesRobust discussions a sign you're on the right social media pathHow Twitter has cleaned up its act & is now...2019-03-2438 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50141 Achieving a return on your intellect with Ronan LeonardRonan Leonard works with professional experts and thought leaders to get the most out of their ideas and intellectual property.
More specifically, through his business Eccountability, he helps people create global online virtual mastermind groups.
Part of Ronan's process is to people how to find their niche 'white space', drawing out and amplifying their hidden genius, and then packaging it up so they can automate the process and achieve a predictable income.
In this chat with Trevor Young, Ronan provides his definition of a thought leader.
"It's n...2019-03-1035 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50140 The thought leader advantage with Trevor Young‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION.
In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community.
Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers:
"You can become your own...2019-03-0325 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50139: Commercialising your personal brand with Mary HendersonMary Henderson is a personal branding specialist based in Melbourne, Australia.
She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem.
In this wide-ranging chat with Trevor Young, Mary
Building a personal brand that can be commercialisedContent is not IP; it needs to be turned into a methodologyThe importance of mastering one craft to position ourselves as an authority in that particular spaceWhy you need to understand your 'end-goal'Having an agile mindset is "absolutely critical"Content i...2019-02-2434 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50138 From employee to entrepreneur with Steve GlaveskiTechnology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses.
Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary!
In this episode, Trevor Young chats with Steve Glaveski who is the author of the newly-released book, Employee to Entrepreneur, and host of the long-running podcast, Future Squared.
In this wide-ranging chat, Steve chats about:
the importance of playing 'offence'avoid 'analysis paralysis' by experimenting quicklypersistence and patience will trump everything: n...2019-02-1727 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50135 Recapping all things social media + blogging, online video and podcastingIn this, the second last episode for the year, host of the Reputation Revolution podcast, Trevor Young, sweeps across the key social media channels - Facebook, Twitter, Linkedin etc - plus looks at the state of blogging, online video and podcasting.
If you're a professional expert or leader looking to gain an edge in the reputation-building stakes in 2019, this episode is for you!2018-12-0928 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50134 How Helen Blunden stays professionally relevant through digital experimentationHelen Blunden is a modern learning practitioner with over 24 years experience in the corporate world.
She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us.
Helen says her "unique super power" is that she practises what she preaches when it comes to social media for networked learning.
A self-confessed introvert, Helen explains how she experiments with social media and digital tools as a way of staying professionally relevant...2018-12-0236 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50133 How to boost your expert profile in the media with Nic HayesNic Hayes runs Media Stable, a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues.
Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what can experts do to make themselves a more appealing interview subject for journalists and broadcast media hosts.
Add value
In this wide-ranging chat with Trevor Young, Nic explains how...2018-11-2533 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50132 Mastering your message with speaking and media trainer, Kim SkubrisKim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years.
During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally.
Today, in addition to being a journalist, Kim is a speaker, MC, media and keynote trainer who helps business executives and thought leaders master their message and build connection with their audience.
Kim believes everyone has a story to tell, but too many people are...2018-11-1830 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50130 Future-proofing your personal brand with Scarlett VespaYour brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa.
Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves.
Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future.
Finding your brand is finding the essence of who you are that gives you your strength and protection, she says.
In this wide-ranging chat with Trevor Young, Scarlett discusses:
The importance of laying the foundations of y...2018-11-0432 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50129 Looking at content marketing through a PR lens with Trevor YoungReputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective.
Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work.
Trevor talks about the importance of building out the VITAL pillars of your brand.
VITAL stands for:
VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and...2018-10-2835 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50128 Relentless slowburn: How Steve Vallas builds visibility, influence and trust one event at a timeSteve Vallas, the founder of Honey Digital, is quietly but surely making his mark in the Blockchain technology space.
A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia.
He has done this through relentless self-education, as well as proactively building connections and facilitating conversations with like-minded people interested in the space.
In the wide-ranging chat with Trevor Young, Steve discusses how he's gone from being unknown in the Blockchain sector i...2018-10-2129 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50125 Building a sustainable business around your thought leader brand with Tarran DeaneTarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively.
Once she left the corporate world, Tarran's goal was simply to become a speaker, but she soon morphed into an "entrepreneur with a message".
"I knew I had to build my business first to release me to then go out and be the face of the business."
Tarran recommends staying open to opportunities - your market and industry will tell you what they need: "then it...2018-09-3028 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50123 LinkedIn marketing for thought leaders with Lucy BingleLucy Bingle has 20 years marketing experience and is a LinkedIn marketing Expert.
She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business.
In this interview with Trevor Young, Lucy walks us through what's required to succeed in using LinkedIn to market your brand and your business.
First up, it's important to position yourself correctly - make sure your LinkedIn profile is best-in-class, Lucy says.
Secondly, start strategically building out your network: Connect with people you know - your colleagues and o...2018-09-1632 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50119 Building global influence with Adam Jacoby, Founder of MiVoteSeveral years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote.
As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage.
In this open and frank interview with Trevor Young, Adam explains how MiVote uses online and offline communications tactics to build visibility and influence across the globe, and how he manages his personal brand on social media versus the brand that is MiVote.
2018-08-1927 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50118 Podcast relaunch with Trevor Young aka 'The PR Warrior''The PR Warrior' Trevor Young is back with the first new episode in * cough, cough * two years!
In this brief episode, Trevor explains why he took a 'gap year' from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three shows.
New intro, new podcast cover - same ol' Trevor! It's as if he never went away :)
Lots of great guest interviews coming up - stay tuned!
PUBLISHED BY DIGITAL CITIZEN.2018-08-1611 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50113 Building a movement of like-minded people with Andrew O'BrienAndrew O'Brien is a sought-after speaker, author, facilitator, executive adviser and consultant.
In 2008, Andrew and his wife Sue became known as the “Couple on the Run” when, side by side, they ran eight marathons in eight countries in eight weeks together. They live by the philosophy that by harnessing the principles of exercising with a partner and applying this to other areas of our everyday lives, we can achieve more.
Andrew and Sue's IP is a canny mix of health and fitness, together with teamwork and organisational leadership; this has allowed them to stand...2016-07-1438 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50112 Beginning your thought leader journey with the CXpert, Ben MotteramBen Motteram aka the 'CXpert' has over 20 years' experience focussing on the acquisition and retention of customers in highly competitive industries; he helps businesses consistently deliver a level of service that surpasses expectations.
In this chat with Trevor Young, Ben explains how he has spent the past couple of years building a strategic professional platform that in turn has led to industry recognition and business opportunities.
Ben discusses how he named his business based on the availability of a Twitter handle (@CXpert) and how his blog has become a shopfront for his consulting business. He also di...2016-07-0741 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50111 Becoming a social media influencer in a tough industry with Wes PinkstonHow do you go about building your personal brand influence in one of the toughest markets (LA) of one of the toughest professional industries (real estate) going?
How do you break through, get noticed and, importantly, how can you elevate yourself to the position of influencer in an industry that has a more than its fair share of experts (real or self-proclaimed).
The answer is social media.
Wes Pinkston is an entrepreneur focusing on building and executing digital strategies. Most recently he was the co-creator of “The Broke Agent" blog which quickly became one of...2016-06-2442 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50107 Building omnipresence in the marketplace (Part 3 - PROPULSION)Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace.
Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal brand, including paid media, book publishing and public speaking.
As well he iterates the importance of tracking the progress of your marketing efforts to see what's working and what's not, so you can fine-tune things as you go2016-05-2620 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50106 Building omnipresence in the marketplace Part 2 (PROGRAM)Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media.
Following on from last week's planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content, using a quarterly editorial calendar as a guide.
He talks about building a presence on social media through active personal participation; the focus on building relationships with key journalists and bloggers; the need to plug into our 'clus...2016-05-1928 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50105 Building omnipresence in the marketplace for your thought leader brand (Part 1 - PLANNING)Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace.
In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you're trying to reach and communicate with; the package of content that will set you on your way; what your communications platform will look like; the process to make things happen, including the tools and resources required; and finally, what perfor...2016-05-1240 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50103 How to grow a super-engaged audience on Facebook with Kerri SackvilleAuthor and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook.
While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her quirky short videos attract up to 5000 views (not bad considering her Facebook page has under 5000 'likes').
In this chat with Trevor Young, Kerri discusses the importance of genuinely loving your audience, having a strong opinion, showing your personality on social media, and why being true to yourself when it comes t...2016-04-1348 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50102 Authenticity and the power of opinion with creative director, Stanley JohnsonStanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'.
A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media.
In this wide-ranging chat with Trevor Young, Stanley discusses curiosity, creativity and ideas, the importance of having (and wielding) an opinion, and why adding something uniquely yours to the content you share online will help differentiate your personal brand in the marketplace.2016-04-0636 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50100a The authentic thought leader: Unleashing the power of purposeIn part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose.
This episode features comments from past guests Richard Sauerman, Karen Gunton, Lucy Whittington and Lisa Petrilli.2016-03-1422 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50099 - TLT - Create real-time content with these mobile appsOne social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app.
In this Thought Leader Thursday riff, Trevor Young explains the lay of the land when it comes to video live-streaming via mobile device and the opportunities it provides from a personal branding perspective.
Trevor discusses the various apps currently available, including Periscope, MeVee, Blab and Facebook Live, as well as a new social audio platform called Anchor, which is starting to generate some buzz in digital circles.2016-03-1015 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50098 Storytelling for thought leaders with Shawn CallahanShawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, Putting Stories to Work.
In this chat with Trevor Young, Shawn explains how stories are seven times more memorable than facts alone, and provides tips as to how aspiring thought leaders can use storytelling to influence, engage and inspire their audience.
Shawn also discusses how blogging has been a key drive...2016-03-0846 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50097 TLT - Planning your content themes with the PR Warrior, Trevor YoungIt's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn diagrams (okay, you have to use your imagination!), lots of food for thought ... plenty to get you thinking about!2016-03-0315 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplaceOrganisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena.
In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to validate her ideas publicly, and LinkedIn Groups to connect with prospective clients and like-minded change management practitioners from around the world.2016-03-0242 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50095 - TLT - The one advantage of blogging (that only bloggers are aware of)It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace.
There are a number of advantages blogging provides, he says, including one side benefit in particular that gets scant attention (and it's pretty important!).
2016-02-2508 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50094 Overcoming 'Imposter Syndrome' with leading business author and speaker, Andrew GriffithsAndrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal demons were never far away.
In this enlightening episode of Reputation Revolution, Trevor Young chats to Andrew about an article on 'imposter syndrome' he wrote for Inc.com (here's the link - http://bit.ly/AGimposter); Andrew tells his 'imposter' story and outlines some of the strategies he used to o...2016-02-2439 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50093 - TLT - Five ways to boost your professional profile in the marketplaceIt's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.
2016-02-1811 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn ManifestoDarrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business.
Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016.
The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital age, with Darrel articulating a strong argument for providing value and building productive relationships.
He says most people come to him with the question: "How do I create leads with LinkedIn?". He counter...2016-02-1742 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50091 TLT - The awesome role thought leaders play in our communityIt's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace.
While he understands why many people don't like the term thought leader, equally he wants us to embrace the concept of thought leadership and all it stands for, saying the world needs more bona fide thought leaders to stand up, stand out and share their ideas with the broader populace.
2016-02-0912 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50090 The media comes calling ... now what? Interview with Simon MossmanSimon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, photographer, today Simon - through his business Mossman Media - advises and trains business owners, senior executives and solo professionals on how to deal effectively with the 'gatekeepers' of traditional media.
In this wide-ranging conversation with Trevor Young, Simon provides nonstop advice on how aspiring thought leaders can leverage traditional media to increase the reach for their message, story and ideas.
If you're becoming recognised as an expert in y...2016-02-0943 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50089 WE'RE BACK: Kickstarting or re-energising your thought leader journeyAfter a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution.
In this episode, Trevor kicks off with the basics: What does your thought leader journey look like? What are you trying to achieve? What impact do you want to make on the world?
He also discusses what 2016 looks like in terms of the topics and issues that will be covered on Reputation Revolution in the coming year.2016-02-0219 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.comKaren Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business.
In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses the 'lighthouse' as a metaphor for her philosophy and principles, and how she manages to weave it throughout her narrative.
Don't just build a business, build a lighthouse, she says; be you, stand tall, shine bright.
Karen talks about rediscovering your purpose, about getting 'unstuck' when h...2015-12-2045 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50087 - TLT- Plans, scams & doing what works for you and your principlesIn this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as email marketing.
Trevor provides the example of one recent email campaign that left him cold; rather than build a relationship or take him that extra step down the sales funnel, the email marketer lost Trevor's respect and his business.2015-12-1715 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50085 TLT - Building out your 'Clusters of Influence'In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on influence' - those groups of people who are influential in their own right, who are connected, who might be media channels in their own right, who drive the conversation around issues and topics near and dear to your professional heart.
Get to know who these people are, and set about connecting with them - over time, build a rapport with them; but, the key is to be genuine abou...2015-12-1010 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PRJocelyn Hunter is managing director of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the Public Relations Institute of Australia (PRIA).
In this episode of Reputation Revolution, Jocelyn chats with Trevor Young about what's required to cut through and get noticed by the media, print journalists in particular.
She says aspiring thought leaders need to be informed if they're going to talk to the pr...2015-12-0835 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50083 TLT - How to ramp up your presence on LinkedInLinkedIn is a critical social platform for aspiring thought leaders.
Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and build your personal brand?
In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance of getting your LinkedIn house in order; why it's important to be active on the platform on a day-to-day basis, and why publishing articles on LinkedIn Pulse can build recognition for your personal brand.2015-12-0312 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50082 From blog to book with Mark Masters, founder of The ID GroupMark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'.
In this episode, Mark chats to Trevor Young about how creating content for his business led to his book publishing deal; he discusses the power of leaving 'digital breadcrumbs', and how interviewing high profile experts in the global content marketing space raised not only his profile but also influence in the industry.2015-12-0142 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50081 Do you need to create a website for your personal brand?In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using their existing business website.2015-11-2609 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50080 Positioning yourself as a thought leader in your industry or profession‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION.
In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community.
Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers: "You can become your own media channel, and you can publish your own books...2015-11-2428 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50079 Building an army of advocates for your personal brand with Adam FranklinAdam Franklin is co-author of the book Web Marketing That Works; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media.
In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in the digital marketing space, and discusses the power of sharing your knowledge through premium content giveaways. 2015-11-1430 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond AppetitRonsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months.
The podcast is still going strong today, having helped position Ronsley and his personal chef services business of the same name. But there is a side project taking up a bit of Ronsley's time currently - it's called 'We Are Podcast', and it's Australia's first podcasting summit, to be held on the Gold Coast on November 7-8, 2015.
Ronsley's vision is to unite people over food and ideas. He's b...2015-10-2238 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50071 Building habits and saving time with your social media effortsParticipation on social media channels is important if you're wanting to grow your professional profile and reputation. But is can be daunting sometimes, especially from a time perspective.
Trevor Young has been active on social channels since 2007 and today advises business professionals on how to strategically build their personal brand using social media and online publishing platforms. In this episode of Reputation Revolution, Trevor discusses the importance of making social media a habit, part of your day-to-day activities, and how to use tools to leverage your time more effectively.2015-09-1134 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50060 The social media 'triple threat' for aspiring thought leaders with Trevor YoungThe PR Warrior Trevor Young kicks off episode 60 by recapping the lessons learned from the first six months of the Reputation Revolution podcast.
That out of the way, Trevor then riffs on what he calls the social media 'triple threat' - the three online platforms aspiring thought leaders should focus on to build their professional personal brand.2015-06-1830 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50054 Why generosity is the 'new black' in personal brandingTrevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one's personal brand.
Trevor believes building one's professional authority in a particular industry or niche area requires a generous heart - give freely your knowledge and expertise through blogging, podcasting, social media and public speaking; share your ideas and stories with the broader world; shine the spotlight on others in your industry, including competitors - all without the expectation of getting anything in return.
2015-05-0623 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50028 What thought leaders can learn from Seth Godin: Do you want to be Bob Dylan or The Monkees?The PR Warrior Trevor Young recently spent a day (along with 150 other people!) with best-selling business author and marketing provocateur, Seth Godin.
In this episode, Trevor sifts through his notes and passes on the 'nuggets of gold' he gleaned from the day-long session with Seth, and then tries to put Seth's wisdom, stories and advice into perspective for the REPUTATION REVOLUTION audience: What does it all this mean for aspiring thought leaders, subject matter experts, change agents and entrepreneurs who want to increase their influence, grow their audience and build their brand and their business?2014-09-2828 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50022 Why aspiring thought leaders should consider writing and publishing their own book, with Trevor YoungFor the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace.
In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, Trevor Young riffs on the concept of self-publishing versus going through a traditional publishing house.2014-08-1715 min