Shows
No Brainer - An AI Podcast for BusinessChatGPT is the Excel Spreadsheet for Generative AIIn this episode of No Brainer, Geoff is joined by successful serial entrepreneur Andre Yee, Founder and CEO of Tiga AI. They have a great conversation about the future of AI and its impact on sales and marketing.Andre brought his wisdom, offering insights like, “ChatGPT is the Excel spreadsheet of generative AI.” ChatGPT is a powerful tool, like Excel. But it takes more than a tool to realize true productivity gains. Real results require that companies invest in task- or process-specific AI solutions.In another key insight, Andre dropped a bomb, offering that “Generative AI has...2024-07-3135 min
AI-Driven Marketer: Master AI Marketing To Stand Out In 2025From Marketing Automation to AI: Andre Yee's Vision for the FutureIn this episode of the AI-Driven Marketer, Dan Sanchez sits down with Andre Yee, the founder of Tiga AI and former CEO of Triblio, to talk about the transformative power of AI in sales and marketing. Andre offers his seasoned perspective on the potential of AI to redefine prospecting through signal discovery, its influence on job automation, and the future of work culture in the rapidly evolving digital landscape. They also tackle the specifics of how Yee's company utilizes AI to parse data from various channels and set the stage for generative AI's significant impact on entrepreneurial success. For...2024-04-1957 min
AI KnowhowThe Top 2 Questions Companies Should Be Asking About AIIn a world brimming with questions about AI, which two stand out as the most crucial for business leaders? In this episode, the AI Knowhow team zeroes in on these pivotal questions, guiding executives on how to leverage AI's full potential for their businesses. Join Knownwell's Courtney Baker, David DeWolf, Mohan Rao, and Pete Buer as they tackle these two questions and dissect the week's AI headlines, translating them into actionable steps for the C-suite. Also, Pete sits down with Andre Yee. Andre founded the account-based marketing technology company Triblio, which he sold to IDG...2023-09-2528 min
B2B Marketing ExchangeSeason 6 Kick-Off: Experts Sound Off On How To Find GTM Success With ABMIf you missed B2BMX, then you can thank this podcast for spotlighting multiple exclusive sessions from the hottest event in Scottsdale, Ariz. Marketers from all over the country came together in February to share their knowledge, tactics and the tools needed to succeed in B2B marketing. In our Season 6 kick-off episode, hosts Klaudia Tirico and Kelly Lindenau review key sessions and takeaways from #B2BMX 2022! To give you a glimpse into what you can expect from this season, the pair highlighted major insights from key B2B players on topics such as: Moving away fr...2022-04-2738 min
GTM Made Simple939: Finding Your Best Customers w/ Predictive OrchestrationWhat if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to identifying those leads? That’s what our guest today is here to talk about.We speak with Andrew Mahr, Chief Customer Officer at Triblio, about predictive orchestration — what it means and how it can help unmask potential customers with marketing campaigns before they ever reach out.Andrew covers:
Understanding predictive orchestr...2021-09-0828 min
GTM Made Simple939: Finding Your Best Customers w/ Predictive OrchestrationWhat if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to identifying those leads? That’s what our guest today is here to talk about.We speak with Andrew Mahr, Chief Customer Officer at Triblio, about predictive orchestration — what it means and how it can help unmask potential customers with marketing campaigns before they ever reach out.Andrew covers:
Understanding predictive orchestr...2021-09-0828 min
The Data Heroes Podcast (powered by RingLead)Andrew Mahr, Chief Customer Officer at Triblio“Making it interesting for the customer,” is Andrew Mahr's mantra. In this episode of The Data Heroes Podcast, Andrew Mahr Chief Customer Officer talks about goals, strategies and requirements for implementing one-to-one customer personalization. “For personalization to work in an account based context, it needs to be based on insights and good data of the account.”By personalizing marketing campaigns, you ultimately improve the customer experience and the overall effectiveness of Sales and Marketing efforts. “Personalization has to be done correctly for it to have a good impact. Focus on the needs and interests of the account.” Orchestration...2021-06-0747 min
ExitReadiness®️ PODCASTNext-Level Management and Transferable Value Ft. Andrew MahrIt is our standard practice to have a guest with us to discuss a particular area of expertise needed for either building transferable business value or planning for a business exit…and per usual…we have a guest with us this morning. However, this guest has proposed a change in format for today’s episode. A “turning of the tables” as he put it. Our guest is my long-time friend Andrew Mahr.A number of years ago Andrew and I worked together on a management team for a non-profit ministry with a mission of planting churches in the US and in...2020-07-2958 min
Tech QualifiedWhy B2B Lead Generation is Dying and How Companies Can Pivot with Andre Yee of TriblioDuring this episode of Tech Qualified, Tristan Pelligrino chats with the CEO of Triblio, Andre Yee. The conversation pinpoints some of the major challenges with B2B marketing right now - especially with standard MQLs and the traditional “lead model”. Andre talks about the shortcomings of using some of the standard marketing automation tools and how companies can pivot a bit to help gain rapport with prospects before they reach out and engage directly. Episode Highlights: Andre provide some highlights about his past work experience which includes a range of B2B technology companies Andre was a ve...2020-05-0636 min
Demand Gen DialogueTackling ABM FAQs With Triblio’s Andrew MahrAs Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?The company recently launched its “Ask an ABM Expert” series and we had a chance to sit down with Andrew to chat about all things ABM and the series itself. During our conversation, he shares:Frequently asked questions he gets from today’s ABM practitioners;Common challenges, such as alignme...2020-02-1221 min
DemandGen Radio#115 Scaling A MarTech Startup
Andre Yee is a veteran in the martech space and, since leaving Oracle several years ago, Andre has moved on to found his own company aimed at helping marketers drive more revenue through account-based marketing. Tune into this episode as Andre shares why he started Triblio and what he’s learned so far from building a startup. Andre and I share our personal stories on how we both got our companies off the ground, we reveal why having a strong company culture is so important, and we also highlight the importance of failing fast and knowing when yo...2019-06-0949 min
Changing the Game with Digital Engagement, Presented by SAPSocial Selling Insider Secrets: What's In Your Toolbox?The buzz: “Technology can make salespeople more effective and efficient IF you know what tools to use” (Triblio). Despite hard proof that Social Selling gives the modern B2B sales force a tangible advantage over social laggards, many companies consider it a trend or fad. Need more info before you dip your toe in the water or wade in deeper? We’ll share insights on how the best and right social selling tools can help you navigate the increasingly crowded pool, especially when used by your entire organization – not just Sales! The experts speak. William Arruda, Reach: “Be yourself. Everyone else is al...2018-03-2755 min
SaaS InsiderAndre Yee on ABM and How the Buyer Behavior Has ChangedWhat is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling. About Andre Yee Andre Yee is the CEO of Triblio, a leading ABM platform company. Prior to Triblio, Andre was the SVP Products at Eloqua, where he played a critical role in the emergence of marketing automation platforms. He is applying his s...2017-12-0547 min
Sales Success StoriesTriblio’s #1 Seller – Jeff ZelayaCreating Your Own Sales Methodology There will never be one sales methodology that can fit your every need. Full show notes complete with links to items mentioned on the show available at: top1.fm/2 Jeff Zelaya is a Account Based Marketing and Sales Development Consultant at Triblio who unexpectedly stumbled into sales. When Jeff became a personal trainer at a local gym, he found himself with the responsibility of finding his own clients. On this week’s episode, you’ll discover how Jeff was able to receive four different job offers before he graduated from college, how he bu...2016-10-241h 14
Inspired MarketingDLT's Kristin Oelke, Marketing to the Public SectorCoach Kristin Oelke shares the story of leading DLT's marketing team through transformative change over the past year. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team. 2016-06-1314 minChanging the Game with Digital Engagement, Presented by SAPSocial Selling: What Makes or Breaks A Social SellerThe buzz: Behind the hype. Social Selling is being hyped as the magic bullet for all kinds of companies to engage authentically – vs. traditional old-school hard-sell methods – with future and current customers on the booming social media platform landscape. Reality check: Social selling can be a minefield if your sales reps lack the right training, skills and tools, or if your organization lacks a solid social strategy to nurture their success. It’s time to replace the hype with straight talk and examples of real-life social selling heroes and zeroes. Ready? The experts speak. Brynne Tillman, Social Sales Link: “Even if you’r...2015-10-0656 min
B2B Content Marketing LeadersErika Heald, Head of Social Media & Content Marketing at Anaplan - The B2B Marketing Leaders Podcast(http://theb2bpodcast.com/wp-content/uploads/2015/05/Erika_Heald_1.jpg)Erika Heald (@sferika (https://twitter.com/sferika)) is Head of Social Media and Content Marketing for Anaplan (https://www.anaplan.com/?utm_source=b2bpodcast&utm_medium=erikaheald&utm_campaign=triblio), a SaaS modeling and planning platform for sales, operations, HR, and finance. Anaplan just last week hosted the Hub conference which featured 27 industry leaders and more than 40 educational sessions delivered by actual Anaplan users. The company is on fire and clocked 230% bookings growth in 2014 with even more growth expected ahead.
(http://theb2bpodcast.com/wp-content/uploads/2015/05/Anaplan-Logo-300x147.png)
Prior to...2015-05-2618 minB2B Content Marketing LeadersTom Treanor Director of Content Marketing at Wrike - The B2B Marketing Leaders PodcastThis is episode #2 of Season 2 for The B2B Marketing Leaders Podcast. Today we talk with Tom Treanor. Tom is the Director of Content Marketing and Social Media at Wrike. Wrike (https://www.wrike.com/?utm_source=Triblio&utm_medium=Podcast&utm_campaign=B2Bmarketing) is an online project management software that competes against products like Slack, Asana, and HipChat, it's even been called the "The Anti-Slack" by Forbes (http://www.forbes.com/sites/benkepes/2015/05/06/with-new-series-b-wrike-aims-to-be-the-anti-slack-or-box/).
Wrike was founded in 2007 and has been growing steadily and acquiring clients like Paypal, Salesforce, Adobe, MTV and even celebrities like Redfoo (https://www.wr...2015-05-2018 minB2B Content Marketing LeadersMatt Heinz, The Founder of Heinz Marketing - The B2B Marketing Leaders Podcast(http://theb2bpodcast.com/wp-content/uploads/2015/05/Matt-Heinz-683x1024.jpg)Welcome to Season 2 of The B2B Marketing Leaders Podcast!
Season 1 (http://theb2bpodcast.com/episode-list/page/3/) was a great success and we're putting together a case st...2015-05-1321 minB2B Content Marketing LeadersRenee Teeley, Global Director at Brightcove - The B2B Marketing Leaders PodcastMeet Renee Teeley
Renee (https://www.linkedin.com/in/reneeteeley) is a content marketing strategist, speaker, blogger, video host, and aspiring author. As the Global Director of Digital Marketing Solutions at Brightcove (https://www.brightcove.com/en/solutions/marketing) she is dedicated to helping companies get more value out of their video marketing investments.
She created and launched the Video Marketing Academy (http://videomarketingacademy.brightcove.com/) as an industry resource for learning how to make your video marketing more effective and drive real business results. B2B marketers take note of this fantastic resource for you to take advantage of.
...2015-04-0218 minB2B Content Marketing LeadersGerry Moran, Head of Social & Global Content at Cognizant - The B2B Marketing Leaders PodcastGerry Moran is the Head of Social & Global Content at Cognizant
Gerry started his marketing career at HBO, where he worked at for 16 years. He then transitioned to the agency world before joining SAP in 2011 and helped them build their social media team and sales enablement programs.
Currently, Gerry is responsible for social media and the global content strategy for Cognizant (http://www.cognizant.com/). Gerry has over 80K followers on Twitter (https://twitter.com/GerryMoran) and is considered a top B2B marketer and social selling influencer.
Click play to hear Gerry Moran share his MarketingThink (http://marketingthink.com/) wisdom...2015-03-3120 minB2B Content Marketing LeadersAnthony Kennada, VP of Marketing at Gainsight - The B2B Marketing Leaders Podcast(http://theb2bpodcast.com/wp-content/uploads/2015/03/Anthony-Kennada-Gainsight-VP-of-Marketing-224x300.png)
Meet Anthony Kennada
Anthony Kennada (https://www.linkedin.com/in/akennada) is a very savvy and talented B2B marketer. He was an early employee at Box and now leads the marketing team at Gainsight (http://www.gainsight.com) (which last year grew revenue 357% (http://pando.com/2015/02/05/gainsight-grows-revenue-357-percent-as-customer-success-becomes-a-key-focus-across-the-enterprise/)and acquired clients like Adobe, Angie’s List, Citrix, Eloqua, EMC, GoToMeeting Marketo, WorkDay and many more). Anthony and the Gainsight team have generated demand from an essentially new "Customer Success" category of software.
Anthony's work has been published in Forbes (http://www.forbes.com...2015-03-3121 minB2B Content Marketing LeadersAdam Dince, Director of Earned Media at Deluxe Corporation - The B2B Marketing Leaders PodcastAdam Dince is the Director of Earned Media for Deluxe Corporation.
Adam's (https://twitter.com/adamdince) a proud US Navy Veteran, a digital agency alum (MRM McCann and iCrossing), an author, speaker, pianist, drummer, dog fanatic and has over 14 years of internet marketing experience with specialities in SEO, Content Marketing, Social Media and Analytics.(http://theb2bpodcast.com/wp-content/uploads/2015/03/Deluxe-Corporation-Logo-300x300.jpg)
Currently at Deluxe (https://ww.deluxe.com/), Adam leads earned media and works with a talented team of marketers like Julie Gordon (https://twitter.com/JulieG_Deluxe), Trevor Rasmussen (https://twitter.com/TrevorR77) and many others. The Deluxe t...2015-03-2527 minB2B Content Marketing LeadersAmanda Maksymiw, Senior Content Marketing Manager at Lattice Engines - The B2B Marketing Leaders PodcastAmanda Maksymiw is the Senior Content Marketing Manager at Lattice Engines
Amanda (https://www.linkedin.com/in/amandamaks)(http://theb2bpodcast.com/wp-content/uploads/2015/03/Amanda_Maksymiw_Content-Marketing-Tactian-of-the-Year-2012-270x300.png) leads the Lattice Engines content marketing strategy. Her savvy content marketing strategies have helped establish Lattice Engines (http://www.lattice-engines.com/) as an authority in predictive, data driven marketing.
(http://theb2bpodcast.com/wp-content/uploads/2015/03/Lattice-300x120.jpg)
Amanda was awarded the 2012 Content Marketing Tactician of the Year (http://contentmarketinginstitute.com/2012/09/orange-award-winners/) alongside Joe Chernov from Eloqua. More recently, Michael Brenner, Mark Schaefer, Joe Pulizzi called her out (http://www.businessesgr...2015-03-2017 min
B2B Content Marketing LeadersMegan Tonzi, Director of Marketing at QuotaFactory - The B2B Marketing Leaders PodcastMegan is the Director of Marketing at QuotaFactory
As the Director of Marketing at QuotaFactory (http://www.quotafactory.com) she's responsible for the startup's marketing strategy, which includes: content marketing, social media, sales enablement and demand generation. Megan is a marketing/sales alignment and social selling thought leader and prolific blogger. Her work has been featured by Hubspot (http://blog.hubspot.com/sales/author/megan-tonzi), AG Saleswork (http://www.agsalesworks.com/blog-sales-prospecting-perspectives/author/megan-tonzi), Salesforce.com, (http://blogs.salesforce.com/company/2014/09/how-keep-your-marketing-machine-in-line-with-sales-gp.html) RingLead (https://www.ringlead.com/blog/author/megan-tonzi/) among many others.
Press Play! Start listening to Megan Tonzi share...2015-03-1821 min
B2B Content Marketing LeadersJim Williams, VP of Marketing at Influitive - The B2B Marketing Leaders PodcastJim Williams is the VP of Marketing at Influitive
Jim (https://www.linkedin.com/in/jimcwilliams) is a strategic executive, growth hacker and advocate marketing thought leader. He's had a successful track record of leading and growing, early stage technology companies. At Influitive, he oversees marketing automation, including lead nurturing, scoring, website personalization, sales enablement. advocacy, social and everything marketing. His most important work at Influitive is in mobilizing hundreds of fans, influencers and customers to refer leads, build brand affinity and accelerate the sales pipeline.  Jim Williams is considered a thought leader in strategies to acquire engaged advocates (customers, partners, fa...2015-03-1224 min
B2B Content Marketing LeadersLisa Fugere, Content Marketing Manager at Radius - The B2B Marketing Leaders PodcastLisa Fugere is the Content Marketing Manager at Radius
As the Senior Content Manager at Radius, Lisa is in charge of running all content marketing operations and for building the Radius Marketing Intelligence brand. Radius recently raised $54.7 Million in funding and content marketing is a priority for the growing team. Prior to Radius Lisa worked at InsideView where she was able to increase the monthly traffic to the InsideView’s blog by 225% in 6 months.
Hear Lisa Fugere share valuable data driven content marketing insights and press play now. The show sheet for today’s podcast is available at: http://www.triblio.com...2015-03-1122 min
B2B Content Marketing LeadersJason Miller, Senior Content Marketing Manager at LinkedIn - The B2B Marketing Leaders PodcastJason Miller is the Senior Content Marketing Manager at LinkedIn
Jason Miller leads global content for LinkedIn marketing solutions and was previously a Senior Manager at Marketo. He’s on every content marketing influencer list including Forbes, Online Marketing Institute, Onalytica and frequently keynotes at assorted conferences throughout the globe.
We talk with Jason about B2B content marketing predictions, the best examples of LinkedIn Company Pages for B2B brands and lots more.
Hear this Content Marketing Rockstar share valuable B2B content marketing insights and make sure to stay tuned through the end of the pod...2015-03-0622 min
B2B Content Marketing LeadersJoey Hall, VP of Content Marketing at EnVeritas Group Talks Content Marketing Strategy - The B2B Marketing Leaders PodcastJoey Hall is the VP of Content Marketing at EnVeritas Group
As the VP of Content Marketing, Joey is in charge of developing and implementing customized content marketing strategies for clients in a variety of industries. Some of his client have included: Marriott, American Express, Land O’Lakes and AOL.com. Joey’s work has been published in 10Best.com, SouthernLiving.com, Clemson Tiger Insider, GSA Business, mMode Magazine, Tigernet.com and the Upstart Crow.
Press play below and start listening to Joey Hall share his valuable content marketing strategy insights on this week’s episode of the B2B ma...2015-03-0418 min
B2B Content Marketing LeadersGeoff Livingston, Founder of Tenacity5 Media shares insights on visual content marketing and marketing predictions for 2015 - The B2B Marketing Leaders PodcastGeoff Livingston is the Founder of Tenacity5 Media
An author, public speaker, photographer and communications strategist; Geoff Livingston is passionate about helping companies and nonprofits develop fantastic marketing programs that help them accomplish their goals. Geoff has worked with several Fortune 500 companies like: AT&T, Cox, eBay, Ford, Google, PayPal, and many others. He’s an advisor for several tech companies and is a consultant for various non-profit organizations.
Prior to founding Tenacity5 Media he started and sold his social media boutique: Livingston Communications. Geoff’s been recognized by The Washington Post as a top blogger and Twitte...2015-02-2516 minB2B Content Marketing LeadersKaitlin Stich, Marketing Manager at BrightTALK Talks B2B Marketing and Demand Gen - The B2B Marketing Leaders PodcastKaitlin Stich is the Senior Marketing Manager at BrightTALK
Kaitlin heads up content marketing at BrightTALK. She has six years of content marketing, demand gen and B2B marketing experience. She’s passionate about growing businesses and has quickly risen to become a  recognized leader in the marketing technology space. You can find dozens of her webinars and videos across the internet and she’s frequently speaking on the topic of webinars and their importance to the B2B marketer at industry events.  Her marketing leadership has resulted in the rapid growth of BrightTALK, which has recently doubled their sales peop...2015-02-2319 minB2B Content Marketing LeadersTami McQueen, Director of Marketing at SalesLoft Talks Innovative B2B Marketing, Startups and Lead Gen - The B2B Marketing Leaders PodcastTami McQueen is the Director of Marketing at SalesLoft
Tami leads content marketing and communications for the Atlanta based startup SalesLoft. Tami has nine years of marketing and communications experience. In only 9 months of starting at SalesLoft, she’s already made a huge impact at the growing startup. Tami’s published 66 blog posts, 12 videos, has grown SalesLoft’s Twitter following by 67% and most importantly she’s generated 7,171 leads via her content marketing…and she’s just getting warmed up. It’s no wonder that the Technology Association of Georgia recently named her as the 2014 B2B Marketing Innovator of the Year. We expect to s...2015-02-1917 minB2B Content Marketing LeadersAmanda Nelson, Director of Marketing at RingLead - B2B Content Marketing LeadersAmanda Nelson is the Director of Marketing at RingLead
At RingLead, Amanda oversees the strategy and execution for their content marketing. Previously she’s worked at salesforce.com and Radian6, and has an extensive agency background. She’s an avid blogger, thought leader and speaker.
Amanda’s presented at conferences like the Online Marketing Institute, Direct Marketing Association, Content Marketing Institute. She’s also an Adjunct Professor at Quinnipiac University, where she teaches graduate courses on Social Media, Community Management and Content Marketing.
Press play below and start listening to Amanda Nelson share her unique marketin...2015-02-1918 minB2B Content Marketing LeadersDanny Schreiber, Content Marketer at Zapier - B2B Content Marketing LeadersDanny Schreiber is a Content Marketer at Zapier.
Danny’s a Minnesota native, Creighton alum, the former Managing Editor at the Silicon Prairie News, a Omaha, Nebraska resident and someone that is deeply passionate about startups and business. At the startup, Zapier, Danny creates content focused on teaching people how to use “zaps” to increase productivity & efficiency. His work has been published in TheNextWeb.com, unbounce.com, GrowthHackers.com and of course on the Zapier Blog.
Press play below and start listening to Danny share his content marketing  insight with us, on this week’s B2B marketing podcast.2015-02-1225 minB2B Content Marketing LeadersTara Meehan, Head of Social Content at Guardian Life Insurance - B2B Content Marketing LeadersTara Meehan is the Head of Social Content at Guardian Life Insurance.
Tara oversees Social Content at Guardian Life Insurance, a Fortune 300 company founded in 1860 and one of the largest mutual life insurance companies in the United States.
In our interview Tara shares insights on B2B content marketing, sales enablement, social selling, social selling training and makes predictions on how content marketing will evolve in 2015.
Press play below and start listening to Tara share her unique insights on this week’s B2B marketing podcast.
The show sheet for today’s podcast is available at: http...2015-02-1124 minB2B Content Marketing LeadersRachel Balik, Sr. Content Marketing Manager at Demandbase - B2B Content Marketing LeadersRachel Balik
Rachel Balik is the Senior Content Marketing Manager at Demandbase.
Based in San Francisco, Demandbase is a B2B marketing technology company focused on advertising and is a leader in B2B  target account marketing. At Demandbase, Rachel Balik manages the content marketing program and leverages a decade of experience in journalism, public relations and B2B technology to create and deliver meaningful and relevant content to prospects and customers. Rachel is a popular author and her articles have been published by MarketingLand.com, Forbes, VentureBeat, Slate and many others. You can follow her on twitter @wic...2015-02-0515 min