Shows
Trivera's AI Deep Dive for Digital Marketers15 Years of Digital Partnership: Trivera + Potawatomi Casino HotelIn this episode of the Trivera Deep Dive, Chip and Nova explore one of Trivera’s longest-running client relationships: a 15-year digital partnership with Potawatomi Casino Hotel.From launching their very first social media strategy in 2009 to merging two casino websites under one powerful domain and CMS, this episode traces how strategy, tech, and trust combined to drive measurable results. Hear how Trivera helped Potawatomi:Navigate complex digital transformationsExecute a seamless domain consolidation to potawatomi.comMerge two distinct casino sites into one unified platformAchieve over 266,000 sessions and 60.5% engagement in a single monthMaintain SEO strength, mobile-first UX, an...2025-07-2519 minTrivera's AI Deep Dive for Digital MarketersCase Study: The New Trivera.com, Practicing What We PreachIn this episode of the Trivera Deep Dive, Chip and Nova take you behind the scenes of the new Trivera.com. This wasn’t just a redesign—it was a strategic overhaul. From AI-driven interactions to embedded podcast content, accessible design to real-time privacy compliance, they break down how every decision was made to demonstrate what a high-performing digital presence should look like today.Key Takeaways:Why UX updates should always be data-backedHow AI enhances user engagementThe importance of real consent and compliance infrastructureHow embedded podcasts can reinforce content strategyWhy accessibility is more than a ch...2025-07-1715 minTrivera's AI Deep Dive for Digital MarketersMarketing Lessons from the Life and Death of AJ BombersIn this episode of the Trivera Deep Dive, Chip and Nova explore the unforgettable rise—and graceful exit—of AJ Bombers, the Milwaukee burger joint that became a national case study in social media marketing. From peanut bombs to tweetups, AJ Bombers turned followers into fans and engagement into real-world impact. But what happens when the founder steps back, the platforms fade, and the novelty wears off?Join Chip and Nova as they unpack four critical lessons every marketer should learn from AJ Bombers’ journey:✅ How community is the strongest brand currency✅ Why platforms are tools, not...2025-07-0719 minTrivera's AI Deep Dive for Digital MarketersWhat Successful Marketers Are Doing While Everyone Else Is Taking the Summer OffIn this episode of the Trivera Deep Dive, Chip and Nova unpack Tom Snyder’s latest blog that challenges the myth of the “slow summer.” While others coast through June, July, and August, smart marketers are creating, planning, refreshing, and getting a jumpstart on fall. Chip shares how decision-makers are still researching and vetting vendors even during summer vacations, and Nova highlights five smart, tactical moves you can make right now to gain visibility, improve your site, and position your brand for Q3 success. This isn’t a break—it’s your runway. Tune in to find out how to st...2025-06-2718 minTrivera's AI Deep Dive for Digital MarketersTasked With Switching Agencies? How to Make the Right Call for Your Brand—and Your CareerIn this episode of the Trivera Deep Dive, Chip and Nova explore the challenges marketing leaders face when deciding whether to switch agencies. They break down the key triggers that prompt these decisions, the risks of chasing empty promises, and how to focus on long-term value and ROI when evaluating potential partners.Key takeaways: ✅ Common reasons companies start agency searches ✅ How to avoid falling for overpromises ✅ Critical questions to ask before and during the process ✅ How to protect your career during agency transitionsRead the blog for deeper i...2025-06-2319 minTrivera's AI Deep Dive for Digital MarketersBuilding an Informed Marketing Budget: Part 3 – One-Time Costs and Budget StrategyIn this episode of the Trivera Deep Dive, Chip and Nova tackle the marketing costs that sneak up on even the best-planned budgets. From major one-time investments like website redesigns and e-commerce upgrades, to deciding whether to hire in-house or outsource to an agency, this episode lays out how to avoid financial surprises and build a smarter, more resilient marketing plan.Key Takeaways: ✔ Why one-time costs matter more than you think ✔ Typical price ranges for redesigns, tools, and upgrades ✔ The true cost of building an in-house team ✔ Why agencies may deli...2025-06-1620 minTrivera's AI Deep Dive for Digital MarketersBuilding an Informed Marketing Budget: Part 2 – Recurring CostsIn this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses should realistically expect to invest each month—and why these costs matter.Key Takeaways:Realistic monthly budgets for SEO, SEM, and local targetingWhat goes into performance reporting and why it’s worth the costHow CRO tools and tactics can boost ROI over timeWhy analytics should always be a line item in your planRead the blog2025-06-0919 minTrivera's AI Deep Dive for Digital MarketersBuilding an Informed Marketing Budget: Part 1 - Industry BenchmarksIn this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend.Key Takeaways:Learn the typical marketing budget as a % of revenue for your industryUnderstand how digital spend is shifting across sectorsGet a real-world example to benchmark your own budgetStart evaluating whether your spend aligns with your growth goalsRead the blog 2025-06-0218 minTrivera's AI Deep Dive for Digital MarketersGrowing a Digital Garden: Trivera's Melinda Myers Case StudyIn this episode of the Trivera Deep Dive, Chip and Nova dig into how Trivera helped nationally recognized gardening expert Melinda Myers revitalize her content-heavy website into a fast, secure, and future-ready platform. With a growing audience of radio listeners, readers, and green thumbs from across the country, Melinda needed a site that could keep up with demand—without compromising user experience or content accessibility.Chip and Nova walk through the Trivera process from strategy to launch, explore the ongoing upgrades that keep the site fresh and functional, and highlight the results that prove the investment paid of...2025-05-2113 minTrivera's AI Deep Dive for Digital MarketersA Seismic Digital Shift Is Underway - Is Your Business on the Fault Line?In this episode of the Trivera Deep Dive, Chip and Nova explore the tectonic shifts happening in digital marketing—and how they're shaking the foundation of your business. From crumbling cookie strategies to the AI-generated content earthquake, the landscape is changing fast. Are you feeling the tremors, or are you still clinging to outdated structures?You’ll hear:What it means when your website becomes a siloed relicWhy bad marketing and no marketing look the same from the outsideHow Trivera helps businesses adapt before the quake hitsIf you're a marketing leader, CEO, or decision-maker who...2025-05-1215 minTrivera's AI Deep Dive for Digital MarketersDesign Smarter: Why Above-the-Fold Doesn’t Mean What You ThinkIn this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page, the truth is more nuanced—and more powerful.Chip and Nova walk through the real goal of your website’s pages (hint: it’s not about visibility, it’s about motivation), and they explain why scroll behavior, user intent, and smart design are far more important than pixel placement. You’ll hear insights from Trivera founder Tom Snyder along...2025-05-0514 minTrivera's AI Deep Dive for Digital MarketersTrivera Client Success Study - Midland Plastics Boosts Their Leads by Double DigitsIn this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other manufacturers too.Key Takeaways:Why strategy should always drive design decisionsThe impact of simplifying complex product structuresHow better content and intuitive navigation increased conversionsThe measurable results that made this project a success👉 Read the case study f...2025-04-2814 min