Shows
Trivera's AI Deep Dive for Digital MarketersA Seismic Digital Shift Is Underway - Is Your Business on the Fault Line?In this episode of the Trivera Deep Dive, Chip and Nova explore the tectonic shifts happening in digital marketing—and how they're shaking the foundation of your business. From crumbling cookie strategies to the AI-generated content earthquake, the landscape is changing fast. Are you feeling the tremors, or are you still clinging to outdated structures?You’ll hear:What it means when your website becomes a siloed relicWhy bad marketing and no marketing look the same from the outsideHow Trivera helps businesses adapt before the quake hitsIf you're a marketing leader, CEO, or decision-maker who...2025-05-1215 minTrivera's AI Deep Dive for Digital MarketersDesign Smarter: Why Above-the-Fold Doesn’t Mean What You ThinkIn this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page, the truth is more nuanced—and more powerful.Chip and Nova walk through the real goal of your website’s pages (hint: it’s not about visibility, it’s about motivation), and they explain why scroll behavior, user intent, and smart design are far more important than pixel placement. You’ll hear insights from Trivera founder Tom Snyder along...2025-05-0514 minTrivera's AI Deep Dive for Digital MarketersTrivera Client Success Study - Midland Plastics Boosts Their Leads by Double DigitsIn this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other manufacturers too.Key Takeaways:Why strategy should always drive design decisionsThe impact of simplifying complex product structuresHow better content and intuitive navigation increased conversionsThe measurable results that made this project a success👉 Read the case study f...2025-04-2814 minTrivera's AI Deep Dive for Digital MarketersWhy Branded Podcasts Belong in Your Content StrategyIn this episode of the Trivera Deep Dive, Chip and Nova dive into why branded podcasts are more than just a trend—they’re a strategic way to amplify your marketing efforts.They explore how podcasts can turn existing content into shareable, memorable audio experiences. From SEO advantages to boosting brand visibility and creating new sales tools, this episode lays out a compelling case for putting podcasts to work in your strategy. ✅ How podcasts extend the life of your content ✅ Why branded audio builds stronger trust and recall ✅ How SEO and generative se...2025-04-2113 minTrivera's AI Deep Dive for Digital Marketers5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool🎙 In this episode of the Trivera Deep Dive, Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset.They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI personalization, and anchoring every piece of your digital strategy. Backed by hard data from Forrester, HubSpot, McKinsey, Gartner, and more, this episode is a must-listen for marketers and business leaders wondering where to invest next....2025-04-1515 minTrivera's AI Deep Dive for Digital MarketersIs It Time for a Digital Spring Cleaning?In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital ecosystem.Chip and Nova explore how smart businesses are using this seasonal shift to evaluate their websites, social media, paid campaigns, and analytics. Whether you're running lean or partnered with an agency, they'll help you ask the right ques...2025-04-0716 minTrivera's AI Deep Dive for Digital MarketersTrivera Case Study: Rogers Behavioral Health FoundationIn this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that aligns with the Foundation’s mission and delivers measurable results.Key Takeaways:Why mobile-first design matters for nonprofit engagementHow to align digital presence with organizational missionThe role of storytelling and visuals in donor conversionBest practices for donation UX and navigation flowRead th...2025-03-2412 minTrivera's AI Deep Dive for Digital MarketersSoaring to Success: Digital Marketing Lessons from the Big Bear Valley EaglesIn this episode of the Trivera Deep Dive, Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles.Millions have tuned in to the Friends of Big Bear Valley live eagle cam, captivated by the dramatic story of resilience, community, and emotional connection. But what does this have to do with digital marketing? Everything.Join us as we break down the key marketing lessons from this global phenomenon, including: ✅ The power of authentic storytelling ✅ How live content drives engagement ✅ W...2025-03-2015 minTrivera's AI Deep Dive for Digital MarketersDon’t Forget About Your Google Business ProfileIn this episode of the Trivera Deep Dive, Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in how customers find and engage with your business. We’ll cover key strategies for optimizing your profile, from managing reviews to leveraging high-quality visuals and tracking performance metrics.Want to read the original blog? Don’t Forget About Your Google Business Profile 2025-03-1712 minTrivera's AI Deep Dive for Digital Marketers4 Signs You Need to Hire a Digital Marketing Agency Right NowIn this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the four key indicators that you can't afford to ignore. If you've been struggling to achieve your marketing goals, this episode will help you determine if it's time to call in the experts.Read the Blog: 4 Signs You Need to Hire a Digital Marketing Agency Right Now2025-03-1012 minTrivera's AI Deep Dive for Digital MarketersAI is Killing Clicks! What Marketers Must Do to Adapt or DisappearIn this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses need to do to stay visible, and how Trivera is helping clients turn these challenges into opportunities. Tune in to stay ahead of the AI revolution in search!Key Takeaways:How AI-powered search is driv...2025-03-0213 min