Shows
Beyond Blind BlamingThe Secret to Gen Z Marketing: Proven Strategies to Earn Attention and Build Loyalty | Jake Bjorseth
Many brands struggle to connect authentically with Gen Z, often misunderstanding their needs and missing the mark. At just 18 years old, Jake Bjorseth recognized this gap and founded Trndsttrs to help businesses truly understand younger consumers. His relentless focus on Gen Z’s unique mindset and communication style helped him land major clients like McDonald’s and rapidly grow his team. In this episode, Jake joins Kevin to discuss common misconceptions about Gen Z, the importance of understanding consumer behavior, and how brands can rethink marketing strategies to genuinely engage younger audiences.
Jake Bjorseth is t...
2025-10-2838 min
The Social Commerce CollectiveCreators Rule the World | Special Guest: Bora Mutluoglu, Partner @ ReacherIn this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.Jake & Bora discuss:Why Creators Drive So Much of the Success on TikTok ShopHow to Master Every Step in the Creator Outreach to Sign-On ProcessHow to Get the Most out of Creator PartnershipsAlong with a live Q&A for our live LinkedIn audience.Interested in giving Reacher a...
2025-04-3053 min
The Buster ShowWhy TikTok Shop Affiliate is the Biggest Opportunity on Social Right Now (ft. Jake Bjorseth)Jacob, Producer of The Hobby Letter, talks about TikTok & TikTok Shop with Jake Bjorseth!This episode is powered by thehobbyletter.com ~ the only newsletter that will actually help you grow your business through leveraging social. Check us out!Connect with Jake on LinkedIn: https://www.linkedin.com/in/trndsttrCheck out Trndsttrs: https://www.trndsttrs.com/
2025-03-1829 min
The Social Commerce CollectiveAffiliate Marketing Mastery | Episode #11 | Euka AI Co-Founders Jeremy Ding & Kevin WangOn today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI.Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level.As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amazing resource for macro affiliate data, insights, and ideas that are far ahead of the curve. If you're ready to crush affiliate marketing on TikTok Shop, be sure to join E...
2024-08-3030 minThe Social Commerce CollectiveReaching Gen X Moms on TikTok | Episode #9 | Special Guest: Amanda's MomOn today's episode we welcome a Musical.ly icon and TikTok Original Gangster:Amanda's MomApart of Gen X, she represents an unseen but highly active demographic on the platform: The Moms of TikTok.This demographic has become increasingly popular and are the biggest shoppers of TikTok Shop by and large. Interested in working with us? Reach us at: www.trndsttrs.com
2024-07-2219 min
Top Of The Game052 Jake Bjorseth & Amanda Johansen| gen z trndsttrsJAKE + AMANDA = TRNDSTTRS
This episode is a remarkable master class on all things Gen Z from the Founder & CEO (Jake Bjorseth) and Chief TikTok Officer (Amanda Johansen) of the largest independent marketing agency in the world focused on Gen Z → Trndsttrs. The agency was founded in 2018 and its team has some of the best GenZ content creators, social media managers, influencer marketers and strategists in the world. 25 billion impressions and 4000+ influencer partners redefining how brands and companies reach, interact and create connective tissue with consumers.
Jake is an entrepreneur and a doer with deep insights int...
2024-07-1718 minThe Social Commerce CollectiveTikTok Livestream Revival | Episode #8 | Raven Reed, Account Manager @ TrndsttrsOn today's episode we welcome a fellow Trndsttr in Raven Reed.Raven Reed is a rockstar account manager managing some of the best brands on TikTok Shop with a background as a full-time influencer and tiktok shop affiliate.Raven and Amanda explore how to build community on platform, tap into this community to launch new products, and the impact of livestreams on TikTok Shop!
2024-07-1220 min
The Marketing Millennials263 - Why You Should Pay Attention To TikTok Shop, with Jake BjorsethIf you aren’t on TikTok Shop, literally, what are you doing?Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion...
2024-06-0642 minThe Social Commerce CollectiveLeveraging Social For Sales | Episode #6 | Guest: Anna Johnson, Head of Social Media @ TrndsttrsOn this week's episode we welcome Anna Johnson. The head of social media for Trndsttrs, overseeing the TikTok accounts of more than 50+ brands. We dig into exactly how organic content and social media efforts can translate to not only attention; but bottom-line sales in TikTok Shop.Strap in!
2024-05-3125 minThe Social Commerce CollectiveTikTok Shipping & 3PL | Episode #4 | Guest: Margaret Glavey, Senior Partnerships Manager @ ShipBobOn today's episode we welcome a partner and ally in the trenches with Trndsttrs shaping the TikTok Shop ecosystem. It's none other than TikTok Shop's go to shipping partner: ShipBob.We welcome ShipBob's Senior Partnerships Manager, Margaret Glavey - a true TikTok Shop OG.Strap in and learn all things TikTok Shipping, 3PL, and the logistics that make it all work!https://www.shipbob.com/
2024-05-0824 min
Sense Per MileS2 E16: GEN Z: Can we get them into trucking?The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how th...
2024-04-0929 min
Theory and Practice21 | Jake Bjorseth, Founder & CEO of Trndsttrs: Dropping Out of College & Betting on HimselfIn this week's episode, Jake Bjorseth, Founder & CEO of Trndsttrs Media, joins me to talk about his journey from college drop out to founder & CEO of a Gen Z media agency.
Topics Discussed:
Dropping out of college to launch Trndsttrs at 18
Taking a bet on himself and seeing this decision as a safe bet
Self-Discovery is not "Let's Travel to Europe to find Myself"
Jake's definition of the ever-evolving journey of self-discovery
Success is directly connected to your well-being
Advice for young people: Prioritize education
When you are ready for it, it will come
Prioritizing long-term...
2024-01-2635 min
FutureAncestors.tvFuture Ancestors: Kamayan Creative RoundtableWelcome to Season 2 of the Future Ancestors podcast! This season, we're kicking things off with a Kamayan Roundtable, featuring creatives Apollo Baldoz, Dessa Delfin, Sabrina Herbosa Reyes, Rich Tu, Jason Yniguez, and Christine Marie aka King Marie. We talk to them about their journey into the creative space, challenges they've faced in their industries and explore if they feel a responsibility to represent the community in their work. From artists and innovators to thought leaders and change-makers, we'll uncover the depths of creativity and learn from our guests' experiences. Get ready to be inspired to...
2024-01-1211 min
Office Hours with David MeltzerJake Bjorseth, Jill Kenney, Zef BandaJake BjorsethHe’s the 22-year-old founder of Trndsttrs, a Gen Z agency helping brands understand and reach, you guessed it, Gen Z. He originally presented his business plan for a Gen Z agency to his University's accelerator program and was denied. 3 years later they asked him to speak.Jill KenneyShe’s the CEO of Paidia, an innovation company at the nexus of gaming, technology and media. Her mission is to build a safe gaming community for women and allies to engage, empower, connect, learn and play. The company is l...
2023-11-2748 min
Secrets To Scaling Your Ecommerce BrandEp 503: Tiktok Shops - Don't Miss Out On This Once In A Lifetime Opportunity! With Jake Bjorseth, TrndsttrsSend us a textTraditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers.In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on how to set up TikTok shops and tap into the potential gold rush of creators on the platform. Listen and learn in this episode!
2023-11-2437 min
The Munk Debates PodcastBe it Resolved, Gen Z is unemployableBare-Minimum Mondays. Quiet Quitting. Lazy Girl Job. Ask a Boomer or Gen Xer about their younger employee, and they might point to these viral tik tok slogans as how they see their new coworkers. Born between 1997 and 2012, Gen Z is the latest cohort to enter the workforce. They are criticized for wanting it all - work-life balance, high pay, great benefits - and wanting it right away. They expect their work assignments to align with their ideological goals, they aren’t afraid to call out senior coworkers for creating a toxic workplace, they complain constantly about burnout, and if th...
2023-09-0538 min
Let's Eat with Mark SamuelLet's Eat, ep. 163 with Ryan Emmons at Waiakea and Jake Bjorseth from Trndsttrs MediaWe talk water from Hawaii, logistics, distribution and how to separate the story + talk on influencer agency.
2023-04-2515 min
Trndsttrs Media PodcastThe Social Glo-Up: StravaStrava connects millions of runners, cyclists, hikers, walkers, and other active people through the sports they love - tracking their activities, distance, time, and more!
I personally use it to track all of my runs and the occasional walk with the dogs.
Here's what we would do if we were running Strava's social media 👇
1. Social Media Takeovers
This 2015/2016 trend took social media by storm but seems to have disappeared overnight.
Strava should look at active community members and cross-reference to find them on social media.
They should the...
2023-01-3103 minTrndsttrs Media PodcastThe Social Glo-Up | MVMT WatchesOn today's episode, Aleks & Jake share what they would do for the iconic MVMT brand that so many Gen Z grew up with.
What would you add?
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2022-11-2805 minTrndsttrs Media PodcastThe Social Glo Up | MUD\WTRIn this episode of the Social Glo-Up, Jake Bjorseth and Aleks Stojanovic dive deep into the social media analysis of the beverage brand MUDWTR.
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2022-07-2602 min
Startup HustleReshaping Gen Z MarketingIn this episode of Startup Hustle, Matt DeCoursey and Jake Bjorseth, Founder & CEO of Trndsttrs discuss how the market is changing, Gen Z consumer habits, and strategies on how to effectively reach them.
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by WIX:
https://www.wix.com/readyfortakeoff
Learn more about Trndsttrs:
www.trndsttrs.com
Connect with Jake:
https://www.linkedin.com/in/trndsttr/
Learn more about...
2022-07-0658 min
Trndsttrs Media PodcastRetail + Influencer Marketing | Featuring. Joshua LindenToday's podcast is the audio from our Weekly LinkedIn Live Event, this week featuring Joshua Linden to discuss how retailers can work alongside influencers to create next-gen in-store activations.
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2022-06-2441 min
Trndsttrs Media PodcastThe Social Glo Up | AirBnbWelcome to the 'Social Glo Up' hosted by Aleksei Stojanovic & Jake Bjorseth sharing the strategies they'd deploy running specific brand social accounts.
Today, we take a look at a strategy for AirBnb.
Enjoy :)
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2022-06-1502 minTrndsttrs Media PodcastThe 4 Factors That Impact a Brand's Ability to Reach Gen ZThere are 4 factors that impact your ability to understand and reach Gen Z above all others.
These aren't just tactics and strategies like TikTok, user-generated content, influencer marketing, and more...
These are fundamental truths that require buy-in from leadership to drive true change.
Let me know what you think!
Contact us: https://www.trndsttrs.com/
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2022-05-2405 minTrndsttrs Media PodcastThe Future of Work & Web 3Today we welcome the Bondex team to our LinkedIn Audio Event to discuss the future of work, opportunities in web 3, and their solution to a new jobs platform.
We hope you enjoy :)
https://www.trndsttrs.com/
https://www.bondex.app/
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2022-05-2040 minTrndsttrs Media PodcastF*CK "Professionalism", Be YOU | Building Blocks Podcast w Brendan HerjavecOn today's podcast episode, Jake shares the building blocks that have created Trndsttrs and what it means to be a Gen Z in the professional world.
Thank you to Brendan Herjavec for hosting - be sure to check out the Building Blocks podcast on all podcast platforms!
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2022-04-1949 min
Building Blocks With Brendan HerjavecEP: 43 Gen Z Isn't Just OTW, We're Already Here W/ Jake BjorsethThe future is here, where are you? Gen Z is no longer just a talking point - they are real consumers, creating drastic change, and driving brands to do better. Today we speak with Jake Bjorseth the founder of Trndsttrs a Gen Z Ad Agency focused on working with Fortune 1000 companies to connect with the next generation. We speak about how Jake was able to use his youth to his advantage by not only connecting with his demographic but by being able to think differently compared to the tenured corporate employees. Hope you enjoy the episode and learn how y...
2022-04-1450 min
Documented Thoughts by Sam ListerEp. 159 | The future of Gen Z Economics with Jake BjorsethJake is the founder of Trndsttrs Media and one of the leaders of Gen Z economics. I've had the privalge of knowing him for the past few years and joined their squad in March of 2021 to help launch our own media brands. Super solid conversation!
Make sure to subscribe and share with a friend if you find it valuable!
Full episodes on YouTube
More info: sam.video
2021-12-1819 minTrndsttrs Media PodcastIs Decentralized Social Media the Future? | Interview with Weentar Co-foundersOn today's episode I interview the co-founders of Weentar, a decentralized social media project creating a platform for creators to tokenize and own the content they push across social media.
As the social media and blockchain worlds collide, what does this mean for the future of creator moneitization? How will this influence creativity on platforms? How do brands fit into this world?
Tap in and let me know any questions you have!
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2021-07-2627 min
Next Level MindsJake Bjorseth | 21 Year Old Founder Working With Fortune 500 BrandsOn this week's episode of Next Level Minds I had the opportunity to sit down with Jake Bjorseth. He is the 21-year-old founder of Trndsttrs, a Gen Z agency helping brands understand and reach, you guessed it, Gen Z.
In the past year alone he has worked with dozens of startup brands targeting Gen Z, challenger brands, and Fortune 500 brands like McDonald's, North Face, UnitedHealthCare, and L'Oreal.
Jake and I chat about his journey of starting his company, how he likes to put himself in challenging situations, lessons for young founders, and MUCH m...
2021-06-0745 min
The Elevated Experiences PodcastGen Z marketing experiences with Jake Bjorseth - Founder of Trndsttrs MediaEnjoy this value packed episode with Jake Bjorseth - Expert Marketer and Founder of Trndsttrs Media, an Ad Agency helping businesses connect to their Gen Z consumers. Jake shares with us how you can successfully get in front of your Gen Z audience and how to attract them to the experience you offer. He talks about common marketing mistakes businesses are currently making and what Gen Z trends to pay attention to moving forward in 2021. Ready to transform your experience? Let's go!
2021-03-2236 minTrndsttrs Media PodcastAlexis Gillette | Delivering Organizational Change in Marketing.Today we welcome marketing leader and team-first player, Alexis Gillette, to the Trndsttrs Podcast!
Together, Jake and Alexis explore the drivers of organizational change, how to respond to pushback against "change", and how to inspire teams for greatness.
As always, enjoy the podcast, and be sure to let us know your questions on social!
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2021-03-1726 minTrndsttrs Media PodcastWhat Are NFTs & How Can Brands Leverage NFTs?On today's podcast episode we welcome Trndsttrs post-creative strategist, Ankit M. to the podcast to break down the latest trend: NFTs.
Ankit & Jake define exactly what NFTs are, what the market has looked like, and how brands can look to develop their own NFTs to support their marketing efforts.
Thanks so much for tuning in and be sure to let us know your thoughts on social!
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2021-03-0310 minTrndsttrs Media PodcastJochen Koedijk (CMO @ ADT) | The Power of Brand PurposeOn today's podcast, we welcome Jochen Koedijk, the CMO of ADT.
Jochen is an incredibly versatile marketing leader, with past roles in social advertising, SEM, SEO, and even web design dating back to his beginnings in marketing running his own web design agency!
Today Jochen leads the marketing efforts at ADT, the largest security brand in North America.
Together, Jochen and Jake explore the importance of a versatile skillset in marketing, the principles of leading a fast marketing team, and the true power of brand purpose.
As always, please enjoy and...
2021-03-0227 minTrndsttrs Media PodcastBrian Kardon (CMO @ InVision) | How Marketing Has Evolved And Where It Is GoingOn today's podcast episode we welcome Brian Kardon, CMO at InVision.
InVision is used by over 7 million customers to power a repeatable and streamlined design workflow. That includes tens of thousands of organizations and 100% of Fortune 100 brands.
Brian has been recognized for his leadership and innovation in marketing, including Forbes' "50 Most Influential CMOs on Social Media" and Business Insider's "20 Executives Shaping the Future of Marketing."
Jake and Brian explore the evolution of marketing, the roadmap to becoming a CMO, and how to best navigate today's challenges while equally preparing for the new ones t...
2021-02-2232 minTrndsttrs Media PodcastTrndsttrs Weekly | Gen Z Dating, Super Bowl Ad Review, and How Gymshark is Dominating the Gen Z MarketOn today's episode of Trndsttrs Weekly we cover insights into how Gen Z is transforming modern dating, the best Super Bowl ads as reviewed by our community of Gen Z, and how Gymshark is dominating the Gen Z market!
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2021-02-1703 minTrndsttrs Media PodcastTrndsttrs Weekly | Gen Z + Life Insurance, CIA Recruiting Strategy, & Reddit's Brand DominanceHey everyone!
Today is an audio version of our Trndsttrs Weekly series that has become wildly popular on LinkedIn.
Each week we cover a unique Gen Z Insight, a relevant Gen Z trend, and a Brand Case on a brand doing well with Gen Z!
On today's episode we cover Gen Z's new interest in Life Insurance, the CIA's new recruiting strategy, and how Reddit has grown thanks to r/wallstreetbets deciding to take on Wall Street.
This is a quick 2 minutes to get your week started, and we hope you...
2021-02-0802 minTrndsttrs Media PodcastMichael Hunter | Is Generational Marketing Real?On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners.
Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time.
Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry.
You will not want to miss this episode, so give it a listen and as always, let us know...
2021-02-0330 minTrndsttrs Media PodcastBill Hurley | Digital TransformationOn today's episode we welcome Bill Hurley, a digital transformation leader operating the current CMO of Syniverse.
With past experiences as CMO of CenturyLink & Unify, Bill prides himself on an ability to transform digital experiences optimized for today's world.
Bill & Jake explore the core of innovation, what holds firms back from innovating, and the practices needed to ultimately win.
Enjoy the episode and as always, let us know your thoughts on social!
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2021-02-0135 minTrndsttrs Media PodcastJaekob Chenina | Artificial IntelligenceHow will AI impact consumer behavior? How will AI transform modern marketing? Will AI take over the world?
These are just a few of the questions we cover with Jaekob Chenina, one of the leading voices in the artificial intelligence community.
Enjoy :)
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2021-01-2825 minTrndsttrs Media PodcastCory Treffiletti | Why Great Marketing Teams Never Have An EgoOn today's podcast episode we welcome Cory Treffiletti.
Cory currently serves as an SVP & Marketing Executive with FIS Global. FIS Global is a fortune 500 company, and after the acquisition of Worldpay in 2019, the largest processing and payments company in the world.
Cory & Jake explore the true application of a data-driven approach, how to best serve your consumer audience, and the principles of great marketing teams.
Be sure to give this one a listen and to let us know your thoughts on social!
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2021-01-1320 minTrndsttrs Media PodcastDenny Post (Red Robin, T-Mobile, Starbucks) | How Great Brands Are MadeOn today's podcast episode, we welcome Denny Post.
Denny is the former CEO of Red Robin, CMO at T-Mobile, SVP at Starbucks & Burger King, and CIO with Yum Brands.
Now Denny acts as an advisor to several brands, including board member positions with Wyndham Destinations and Vital Farms.
Denny & Jake dive into the evolution of marketing over the past few decades and explore exactly how great brands are built through a singular promise to consumers.
Be sure to let us know what you think of the podcast on social!
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2021-01-0834 minTrndsttrs Media PodcastMichael Nevski (Financial Marketing Leader) | The Future of Financial Services & Marketing in the Financial IndustryToday we welcome Michael Nevski, a 2019 AdWeek Mentee, and long-time marketing leader in the financial industry.
As you might be able to guess by the accent, Michael was actually born in Russia and came to the states in his early 20s with a clear vision of where he wanted to go. From there, he has risen through the ranks on the finance side and agency insights sight to become one of the leading voices of marketing in the financial services industry.
As industries continue to evolve, none face a greater evolution than what lies ahead f...
2020-12-2926 minTrndsttrs Media PodcastRose Jia (Amazon) | Becoming a Renaissance Marketer & the Future of Grocery ShoppingOn today's episode, we welcome Rose Jia, an award-winning marketer currently operating as the Head of Paid Media at Amazon and the founder of RenaissanceMarketer.com!
Rose believes in a Renaissance approach to marketing. With her own background in finance, she believes that these unique backgrounds and skillsets work to cultivate well-rounded marketers with diverse skillsets.
Leading the charge of Amazon's grocery division, Rose explores the future of the grocery and what that means for consumers and supply chains.
Thank you all for listening, be sure to let us know your questions on s...
2020-12-2828 minTrndsttrs Media PodcastElina Vilk (Facebook) | How SMBs Can Best Use Facebook in 2021Today's episode isn't just a usual rant from Jake on how to best use Facebook and Instagram to fuel business growth... Today we chat with Elina Vilk, the Head of Global Small Business Marketing at a little known company named Facebook!
Elina leads the charge for the millions of small businesses using Facebook and Instagram to connect, engage, and reach their potential customers. With the small business difficulties brought on in 2020, Elina not only covers the strategies for improved digital engagement but also touches on the initiatives led by Facebook to continue their support for SMBs.
2020-12-2128 minTrndsttrs Media PodcastGen Z in 2021 & Beyond | Aneesh Dhawan (Founder, PurPics)On today's episode, Jake chats with Aneesh Dhawan, the founder of PurPics, a fellow Gen Z agency helping brands reach this elusive generation.
Jake & Aneesh dive into the common misconceptions of Gen Z, what Gen Z will look like post-covid, and the clear first steps to start understanding this generation best!
As always, thanks for tuning into the Trndsttrs podcast! Let us know your thoughts and questions on social!
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2020-12-1831 minTrndsttrs Media PodcastJake Whitman (Ludlow Capital) | Marketing to the Bottom-LineJake Whitman is the Senior Direct of Product Marketing at SoFi and Founder of Ludlow Capital, currently on the search to acquire a dynamic B2C business.
With past experiences as an author, brand manager at P&G, and marketing manager at Intuit, Jake prides himself on consistently challenging the status quo and taking risks.
On today's episode, the duo of Jakes (Bjorseth & Whitman) break down driving change in corporate organizations, differentiating CPG and tech marketing, and how to truly move the needle in your marketing campaigns.
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2020-12-0928 minTrndsttrs Media PodcastAgency Insider: Don Neal, Founder @ 360 Live MediaToday we welcome Don Neal, the founder of 360 Live Media, the leading agency in the virtual event space.
Don is also a marketing professor, Member of the Forbes Council, and Ad Agency veteran.
On this episode, Don and Jake outline the role of brand marketing vs. sales-first marketing, the key attributes for young marketers to acquire, and the role of agencies in today's landscape.
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2020-11-2720 minTrndsttrs Media PodcastTrndsttrs Weekly | Smart Drugs, COVID, & Steak-UmmHey crew, welcome to Trndsttrs Weekly! Our weekly series covering the trends happening in Gen Z that you need to know about.
Each week we'll cover a Gen Z insight, a Gen Z trend, and a case of a brand doing a great job reaching Gen Z.
On this week's episode, we cover Gen Z's Adderall abuse, Gen Z troubles ditching their social life to limit the spread of COVID, and how Steak-Umm is using next-level marketing IQ to win Gen Z consumers.
Let us know what you think on LinkedIn or Twitter!
2020-11-2104 minTrndsttrs Media PodcastKayla Green (Riot Games / Angel City) | Esports, NWSL, & Fan CultureKayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts that enhance the player experience and create meaningful engagements for players and fans everywhere.
In this podcast, Kayla speaks about the culture of being a fan, what are the similarities between gaming and sports, and what marketers should be focused on in order to...
2020-11-2031 minTrndsttrs Media PodcastCandina Weston (Microsoft) | Experiential MarketingOn today's episode, we welcome Candina Weston, the CMO & COO of Microsoft's Global Experiential Marketing Division.
Candina has spent 21 years at Microsoft and now leads the division focused on being the publisher of the Microsoft network. Rethinking the role of content, distribution, and events navigating through COVID and technology disruption.
Tune in to learn how one of the world's biggest brands designs experiential marketing today!
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2020-11-0624 min
The Young Entrepreneur ShowYES 035: Jake Bjorseth On Why You MUST Know And Speak Your TruthJake Bjorseth is the founder of Trndsttrs Media, a Gen Z owned and operated marketing agency. Instead of just started a marketing agency, Jake discovered a gap of big brands not understanding Gen Z and used his knowledge of his own generation to position his company as a go-to authority in the space.Oh... and Jake is only 21 years old.Listen in on this episode as Jake breaks down the importance of authentically knowing yourself and the power of speaking that truth to the world.Connect with Jake athttps://www.instagram...
2020-11-0200 minTrndsttrs Media PodcastArielle Long-Seabra (Goodcents) | Regional Marketing StrategiesArielle Long-Seabra, the CMO of a local favorite Goodcents Subs, oversees the marketing of the 80+ regional locations throughout the Midwest.
In today's episode, Arielle & Jake outline what marketing looks like for a mid-sized, locally-led brand like Goodcents. Competing against national chains, responding to COVID-19, and creating a grassroots community are a few of the key discussions outlined in this episode!
You've heard from the biggest brands in the world, now see what marketing looks like at a mid-sized, locally-led brand like Goodcents.
Oh, and...
2020-10-2326 min
Learning with Young LeadersThe Uniqueness of Generation Z | Jake | EP 18"While everyone else goes down, we need to put our foot on the gas pedal and speed up because now's the time to do it. Now's the time to get ahead.” This episode’s guest is Jake, Founder of Trndsttrs, a Gen Z ad agency that helps brands understand and reach Generation Z consumers. Jake shares about his entrepreneurial journey, what is unique about Gen Z, the different phases of personal and business development, and much more! For more information, check out sekonioriginal.com/podcast. If you enjoyed this episode, be sure to rate, review, and sub...
2020-10-2137 minTrndsttrs Media PodcastAgency Insider: Eric Hu, Director of Strategy at Havas CXWe're thrilled to kickstart our Agency Insider series with Eric Hu, Director of Strategy at Havas CX.
Throughout our agency insider series, we'll be speaking with fellow agency leaders to uncover the insights, strategies, and ideas fueling marketing on the front lines.
Eric's experience in the agency landscape is vast, especially when you take into account his young age!
Together, Jake and Eric take a dive into HealthCare marketing, the future of healthcare, and the strategies cultivating the next generation of great marketing leaders.
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2020-10-1628 minTrndsttrs Media PodcastHayley Raymond (HelloFresh) | The Future of FoodOn today's episode, Jake chats with Hayley Raymond of Hello Fresh to explore innovation in food, meal prep, and d2c meals.
Hello Fresh has maintained status as the #1 meal kit delivery brand in the US, seeking to connect consumers with easy, healthy meals delivered right to their door! With a growing consumer need for healthy and convenient meals, meal kit brands have exploded in recent years. The market, predominately led by Millennials & Gen Z is poised to continue growing alongside our new desires and expectations from the food we eat.
2020-10-0925 minTrndsttrs Media PodcastKeia Clarke (WNBA) | Pioneering the WNBAKeia Clarke, the COO & CEO of the WNBA's New York Liberty has dedicated her career to one of our favorite's: basketball.
As the WNBA continues to grow in popularity year over year, Jake & Keia discuss what has made the WNBA great, how the WNBA plans for continued growth, and the challenges of pioneering a young sports league.
Basketball and business fans, strap in for an incredible episode!
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2020-10-0230 min
The Marketing Millennials03 - How to reach Gen Z with Jake BjorsethGen Z Marketing with Jake Bjorseth, Founder of Trndsttrs, a Gen Z Marketing Agency.
2020-10-0247 min
Mad Over Videos by guchMOV Podcast - Ep 8 Feat. Jake Bjorseth | Mad Over Videos by guchJake Bjorseth is the CEO at Trndsttrs Media, an agency that connects brands to Gen Z customers. They have worked with companies big and small—from local retail shops to McDonald's—devising strategies for reaching the world’s fastest-growing consumer group.
Prior to Trndstrrs, Jake Co-founded and was the Chief Growth Officer at Social Apex.
In episode 8 of the MOV Podcast, Pranav Chimulkar ( Cofounder at guch.me & Host at the MOV Podcast) and Jake discussed how Gen Z's new-age marketing tactics have fundamentally changed the existing marketing landscape; and how it's all downhill for tradit...
2020-09-1855 minTrndsttrs Media PodcastGustavo Guerra (MWA) | Marketing in MusicGustavo Guerra has a resume far too versed to share on this podcast bio. With decades in the music industry Gustavo has worked closely with Mike Dean to produce and release albums for artists such as Kanye West, Travis Scott, Kid Cudi, and more... Oh and did I mention Gustavo is a lead marketer and curator for the Rolling Loud music festival? Pair his decades of experience marketing for the biggest names in music with his brutal honesty and today's episode is quite the treat.
Listen up, takes notes, and strap in for today's...
2020-09-1436 minTrndsttrs Media PodcastJodi Harris (ABinBev) | Connecting Brand to CultureJodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
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2020-09-0730 minTrndsttrs Media PodcastCheryl Caudill (IBM) | The Future of Marketing & Consumer InsightsCheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights.
On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it.
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2020-08-3131 minTrndsttrs Media PodcastMickey Citarella (OneBrands) | Challenger Brand Innovation & MarketingOn today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one!
Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with...
2020-08-1123 min
The Innovative Mindset with Harrison KellyJake Bjorseth - Building a Business By Gen-Z, For Gen-ZJake Bjorseth joins Harrison Kelly on The Innovative Mindset to discuss lessons learned since launching his marketing agency, Trndsttrs Media, when he was only 18 years old.The two Gen-Z entrepreneurs discuss the things that make their generation unique, the keys to success, and hiring the right people among many other interesting topics in this weeks episode.
2020-08-0550 minTrndsttrs Media PodcastMatt Kerbel (Canoo) | A Brand Today, For a Product TomorrowOn today's episode, we welcome Matt Kerbel who is in Charge of Brand Strategy at Canoo. He has an incredible track record of building amazing brands. Matt dives into this and more on this episode! Thank you for listening!
Bio: Matt Kerbel is In Charge of Brand Strategy at Canoo, a pre-launch electric vehicle membership that’s looking to shake up the traditional automotive model. Armed with more than a decade of marketing leadership roles for brands like Lyft, MeUndies, and Call of Duty, Matt is drawing on his combination of corporate and startup thin...
2020-07-2828 minTrndsttrs Media PodcastMayur Gupta (Gannett) | Using Data and Creativity to Drive Marketing Mayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week.
Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected m...
2020-07-1721 minTrndsttrs Media PodcastJavier Meza (Coca Cola) | Building a Universal BrandJavier Meza is the Global Chief Marketing Officer at The Coca-Cola Company. Throughout his lengthy career with Coca-Cola, Javier has led some of the most incredible marketing efforts that have been led by Coca-Cola. Starting in Latin America, Javier has been apart of Coca-Cola since 1998 where he started as a brand manager in Quito, Ecuador. Javier has played an intricate part in building Coca-Cola into the incredible brand that it is today. If you are looking to gain more knowledge on building generation brands, please listen to this amazing conversation between our founder Jake, and Javier Meza.
2020-07-1537 minTrndsttrs Media PodcastSteve Lesnard (The NorthFace) | Building Impactful Brands that LastSteve Lesnard is the Chief Marketing Officer at The North Face. Steve is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches, and strategic partnerships across sports, technology, and lifestyle. He is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape.
In this episode, our founder Jake sits down with Steve to discuss how The North Face is consistently evolving their digital marketing and what they plan to do in light of th...
2020-06-2629 minTrndsttrs Media PodcastManoj Jasra (Northland Properties) | Leading through Change and HardshipThank you for listening to the Trndsttrs Media Podcast! In today's episode, we welcome on Manoj Jasra Chief Digital Officer and Chief Marketing Officer @ Northland Properties. Northland Properties is responsible for a portfolio of companies ranging from sports teams to restaurants. Northland has been at the epicenter of industries effected by COVID-19 and in this episode, Jake and Manoj discuss how they are navigating the current pandemic.
About Manoj: I am a results-driven executive leader with deep experience in digital transformation, eCommerce, and marketing. I have developed seamless customer experiences and in addition to br...
2020-06-1528 minTrndsttrs Media PodcastBryant Ison (PepsiCo) | Why innovation is key to building a lasting brandThank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode.
About Bryant:
Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash)
* Designed and Built $30MM CBD retail bu...
2020-05-2835 minTrndsttrs Media PodcastRobin Daniels (Matterport) | Why Story Telling is Key to True Brand BuildingThank you for listening to Trndsttrs Podcast. In today's episode, we welcome Robin Daniels. Robin is the current CMO of Matterport with previous experience as an executive at companies like Salesforce, LinkedIn, Box, and more. Jake and Robin have an incredible conversation about storytelling, CMO tactics, and other extremely interesting marketing talking points. If you enjoyed this conversation, share it on your Instagram story and tag @trndsttrsmedia.
About Robin: Robin is a business and marketing leader focused on delivering epic results through innovative, fun, and highly differentiated go-to-market activities while empowering people and teams to...
2020-05-2636 minTrndsttrs Media PodcastMatt Bruhn (Pabst Brewing) | Building Brands that Become CultureMatt Bruhn is the president of Pabst Blue Ribbon and has worked for PBR for almost three years. With over 10 years of true marketing managerial experience, Matt has shown the importance of building nationally recognized brands. In this episode of the Trndsttrs CMO Series, Our founder Jake sits down with Matt to discuss all things PBR, the future of hard drinks, building amazing brands, and yes, beer. Take a listen and share on social media if you find any value in this conversation.
About Matt Bruhn: Matt previously served as Chief Marketing Officer for G...
2020-05-2130 minTrndsttrs Media PodcastAlejandro Tovar (Puratos) | Managing Marketing Teams Productively and EffectivelyOn this episode of the Trndsttrs Podcast, Jake sits down with Alejandro Tovar, a current VP of Marketing in the CPG space. In their conversation, Alejandro and Jake talk about how to lead well in marketing, how to be an industry leader in CPG marketing and key strategies that will elevate your marketing strategy. Take a listen and share your favorite moment by sharing on Instagram or LinkedIn.
About Alejandro: Alejandro has demonstrated resilient leadership in business management, P&L, and cross-collaboration with multidisciplinary teams. Drives market share, innovation, and profitability in a dynamic...
2020-05-1928 min
Trndsttrs Media PodcastJake's Takes - 007On this episode of Jake's Takes, Jake talks about what exactly he has learned while talking to some of the most iconic CMO's. Take a listen and give your feedback by leaving a review.
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2020-05-1408 min
Trndsttrs Media PodcastJake's Takes - 006On today's episode of Jake's Takes, Jake takes a look into the heart of CPG and how we, at Trndsttrs, are showing the world the reality of the CPG situation.
Deck: https://www.beautiful.ai/player/-M6f5cE6AHwvYN5eHiH7
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2020-05-1301 min
Trndsttrs Media PodcastJake's Takes - 005On this episode of Jake's Takes, Jake talks about how he is able to turn extreme hardships into motivation that has allowed him to succeed. This idea can be implemented into your everyday life by reframing obstacles and using them as catalysts. Subscribe for daily content!
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2020-05-0708 minTrndsttrs Media PodcastMelissa Boudreau (Emagine Entertainment) | Changes in EntertainmentWelcome back to the Trndsttrs CMO Series presented by Trndsttrs Media! This podcast series, hosted by our founder Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of some of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melissa Boudreau. In their conversation, Jake and Melissa discuss all things theaters and key marketing tactics. Take a listen and don't forget to leave a review! About Melissa Boudreau: Melissa Boudreau, grew up in Detroit, MI and is a lover of all things Detroit (New York) and Michigan. Melissa’s career began as...
2020-05-0728 min
Trndsttrs Media PodcastJake's Takes - 004Jake's Takes episode 004! In today's episode, Jake takes a deep dive into why you need to work every day to be the best version of yourself. There are so many thought-provoking segments within this episode! Take a listen and share with one person who needs to hear this today.
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2020-05-0608 min
Trndsttrs Media PodcastJake's Takes - 003In today's episode of Jake's Takes, Jake breaks down the importance of having presence on every single social media platform. Along with that, Jake talks about how to specifically win on each platform. Take a listen and leave a review!
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2020-05-0507 min
Trndsttrs Media PodcastJake's Takes - 002Episode 002 of Jake's Takes. In this episode, Jake talks about the purpose of money, the importance of experience, and ultimately why time is the most important asset you have.
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2020-05-0408 min
Trndsttrs Media PodcastJake's Takes - 001Episode 001 of Jake's Takes. In this episode, jake expresses his thoughts on the difficulty of entrepreneurship, envisioning success, and how hard running a business truly is.
Jake's socials:
Instagram: https://www.instagram.com/jakexbjorseth/?hl=en
Linkedin: https://www.linkedin.com/in/trndsttr/
TikTok: https://vm.tiktok.com/vq7h5p/
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2020-04-3004 minTrndsttrs Media PodcastMark Metry (Humans 2.0 Podcast) | Humans, Creativity, & MindsetHey all and welcome back to the Trndsttrs Podcast presented by Trndsttrs Media. This podcast, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's most creative minds. In today's episode, Jake sits down with Mark Metry, the host of the Humans 2.0 podcast. In this podcast, Mark talks about his story and how he has gone on to speak at numerous events, hosted a top 100 podcast, and is even appearing in an Amazon Prime docuseries titled "The Social Movement."
About Mark Metry:
To learn al...
2020-04-2939 minTrndsttrs Media PodcastJosh Levin (Empowered Electric) | Be Different to GrowWelcome to the Trndsttrs CMO Series presented by Trndsttrs Media. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Josh Levin, the CEO of Empowered Electric. In their conversation, Jake and Josh discuss how Josh is changing the way construction is marketed, the power of storytelling, and the difference between self-employed and building a business. Take a listen!
About Josh Levin: Josh is the CEO of Empowered Electic. The Chicago native has over 15 years o...
2020-04-2735 minTrndsttrs Media PodcastMelanie Huet (Serta Simmons) | Adapting to the New NormalWelcome to the Trndsttrs CMO Series! The Trndsttrs CMO Series is the Trndsttrs Media CMO Podcast series. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes and tactics of the world's best Chief Marketing Officers.
In today's episode, Jake sits down with Melanie Huet, CMO of Serta Simmons. In their discussion, Jake and Melanie discuss how Seta Simmons is marketing to Gen Z, what Serta Simmons is doing to support those affected by COVID-19, and other topics that revolve around sleep.
About Melanie Huet:
Melanie is a...
2020-04-2025 min
Trndsttrs Media PodcastSetting the TRND - Carson Foley x Jake BjorsethWelcome to Setting the Trnd! Setting the Trnd is the Trndsttrs Media Product Marketing Podcast series. This podcast series, hosted by Carson Foley (@carsonbfoley), is aimed at breaking down the stories, thought processes and tactics of the world's best product marketers.
In today's episode, Carson talks with Jake Bjorseth, the CEO of Trndsttrs Media. Carson and Jake cover a plethora of topics including Starbucks coffee, Amazon, Sleep tactics, and yes... marketing.
About Jake Bjorseth:
Jake is a true Gen Z down to his bones. Founding Trndsttrs back in 2017, Jake has se...
2020-04-1541 minTrndsttrs Media PodcastBuild The Show Not The Movie | Ask Gen Z Show Episode #1In our first ever #AskGenZShow episode, Jake speaks with several business owners, marketers, and brand managers to cover all things Gen Z.
Topics discussed:
Becoming the show, not the movie
Ranking social platforms in order of priority and why
You have to play on the platform in order to win
Why Gen Z is so unlike Millennials and plenty more...
If you enjoyed today's episode let us know on one of our social channels!
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2020-02-0154 minTrndsttrs Media PodcastThe Future Of Financial Advising | What The Next Decade Means For Financial Advisors W/ Harrison QuinnOn today's podcast, Jake talks with Harrison Quinn, who's branded himself as the @millennialfinancialadvisor (go follow him on Instagram) to talk about personal finance, roboadvisors, the future of financial advisors, passive income, entrepreneurship, and much more! Let us know how you liked this episode, shoot a DM to any of the Trndsttrs team on LinkedIn.
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2020-01-2132 minTrndsttrs Media PodcastYour Team Matters Most | A Discussion on Talent w/ Emerson HodesOn today's podcast, Jake sits down with Emerson Hodes, Sales Manager at Chief of Staff KC, to uncover strategies to get the right people on board, how employers can navigate a competitive job market, and how prospective employees can stand out.
Let us know how you enjoyed the episode! Tell us, what was your one takeaway?
DM your answer to Jake Bjorseth on LinkedIn!
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2020-01-0720 minTrndsttrs Media PodcastWeekly Trends | Dying Movies (literally), WEWORK IPO, and Walmart’s Gun BanAug. 6, 2019
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On this week of the Weekly Trends we talk about:
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Movie theatre's trying to fight against “Netflix and Chill” aka streaming services
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Our prediction on WeWork’s IPO
(feat. Evan Park - Strategist)
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How Walmart recently ended sales of handguns and certain types of ammunition. How will other brands respond to this push towards no guns by association in the future?
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2019-09-0903 minTrndsttrs Media PodcastWeekly Trends | Twitter Beefing, Social Influence, Disney vs. NetflixAug. 30, 2019 • On this week’s breakdown on today’s trends we look at:
The recent blowup of Twitter famous fast food chains, seeing who is the raining champion of the infamous chicken sandwich
The Amazon and how social media influencers can create a wave of change in today’s generations
Disney vs. Netflix and who you’ll be binge watching next!
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2019-09-0301 minTrndsttrs Media PodcastWeekly Trends | Target: Good & Gathered, Teen Anxiety, & Four LokoCPG, Anxiety, and Booze - all on this week’s weekly trends episode ->
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Targets new grocery store brand Good & Gather set to offer over 2,000 items!
How will existing CPG brands respond?
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Anxiety plagued as a serious problems for today’s teens.
How will corporations tackle this issue?
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Four Loko launches their own spiked seltzer brand by the end of the year.
Let’s get ‘lit’ as the kids say 💥
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2019-08-2301 minTrndsttrs Media PodcastWeekly Trends | Nespresso Green Bikes, Pepsi Sunburn, & Lucky Charms First, Nestlé Nespresso SA is partnering with a lifestyle brand to make bikes out of recycled coffee pods.
Even better, these bikes are buy one give one, going to school girls needing transportation. “Win, Win, Win scenario” - Michael Scott
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Next, Pepsi made a quick social logo switch up in response to a Chris Pratt’s viral sunburn.
Chris compared his sun burn and trunks to the Pepsi logo, then Pepsi responded by making their logo a sunburnt variation of itself.
Well done Pepsi social ( VaynerMedia ).
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Finall...
2019-08-1901 minTrndsttrs Media PodcastExecuting in the Business SpaceJake sits down with a colleague at Roasterie Coffee in KC to talk about executing in the business space by flipping weaknesses and using logistical over emotional thought to conduct a meeting.
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2019-08-1430 minTrndsttrs Media PodcastThe Journey Thus FarHey everyone, today we have Jake in on a conversation with KC's Startland News to talk about the foundations and start of Trndsttrs Media. Jake gives some description into the KC ad market and the transition from working with other businesses to an independent agency.
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2019-08-0712 minTrndsttrs Media PodcastHelping: When Supporting the Employee Comes FirstJake Borjseth of Trndsttrs Media talks to an employee engagement specialist, Dr. Cartwright of People Success. Jake and Dr. Cartwright engage in employee success, entrepreneurial spirit, and working on employee relations inside the workplace by putting emphasis on growth and work success.
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2019-07-3114 minTrndsttrs Media PodcastCreativity, Stranger Things, and Coca-Cola?We have Esai, the Trndsttrs Creative Director, come and talk about the current creative space that we all live in. This discussion dives deep into heart felt advertisements that we continue to see everyday and the changing world of storyboarding, Stranger Things conspiracy theories and how Coca-Cola might have planned their new product flop and how Trndsttrs Media is changing the advertising space.
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2019-07-2421 minTrndsttrs Media PodcastVisions, Mission, What, How and WhyWe sit down with R&D and marketing specialist Evan Park. We talk with him about some of the opportunities Trndsttrs media brings and get to know the who, what, when, where and why processes of Trndsttrs Media.
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2019-07-1814 minTrndsttrs Media PodcastContent Quality vs. FrequencyJake and J29 director, Kevin, sit down at Krokstrom Scandinavian Comfort Food in KC to talk about big market players, social content strategy and social media algorithms. Enjoy.
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2019-07-1215 min