Shows
Marketing, Media & AdtechStill Not a DSP, Dammit: The Index Exchange Episode🔥 Welcome to Season Four of The ADOTAT Show – where we ask the questions that make PR teams sweat through their Patagonia vests.In this episode, Andrew Casale, CEO of Index Exchange and reformed Canadian maple syrup trafficker (allegedly), sits down with Pesach Lattin to talk about:🧠Why SSPs are finally getting respect—or at least better acronyms💸 Whether take rates will ever be as transparent as a glass of LaCroix📺 Why CTV is the high-maintenance teen of ad tech (with trust issues)🧵 And how burst traffic is basically a DDoS...2025-05-0547 minMarketing, Media & AdtechWILDLY INCONVENIENT: Brian O’Kelley on AI, Ad Tech, and Burning Brand Safety to the Ground🎙️ The ADOTAT Show – Hosted by Pesach LattinWelcome to the episode that brand safety tools wish never existed.In this chaotic, hilarious, and dangerously insightful installment of The ADOTAT Show, host Pesach Lattin sits down with Brian O’Kelley — the legendary co-founder of AppNexus, the original architect of modern programmatic, and the only person alive who has both crashed CNN.com and reimagined how we think about suitability, AI, and the ad tech status quo.Together, they unpack the uncomfortable truths of digital advertising, including:🔥...2025-04-2434 minMarketing, Media & Adtech🎙️ THE AD THAT SOLD NOTHING — Featuring Fred Godfrey, CEO of Origin - the Adtech Gods.What do a cold wash detergent commercial from the 1980s, a Shih Tzu named Birdie, and Dynamic Creative Optimization have in common?Apparently, everything—when Fred Godfrey is on the mic.In this week’s wildly entertaining and unexpectedly emotional episode of The ADOTAT Show, we’re joined (again) by the inimitable Fred Godfrey, CEO of Origin and the most honest man in adtech, whether the industry likes it or not. And no, we’re not trying to get rid of him. We wouldn’t dare.This isn’t your...2025-04-2349 min
Deserve to WinDeserve to Win (EP. 32) Alleviate Tax CEO George Baseluos on WINNING w/ Troutman Amin!Deserve to Win is back with its 32nd episode, and there's a ton going on.
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First, the Czar introduces a new team member-- Maxwell Levins--who is absolutely killing it even though he is only a young attorney.
Then the team breaks down numerous developments, including:
1. The huge increase in TCPA cases;
2. The new POWER RANKINGS of top TCPA defense lawyers;
3. The disastrous settlement by Honda of a claim under California's privacy statute;
4. The effort by 28 state AGs to undo IMC's win on FCC one-to-one;
2025-03-2752 minDeserve to WinDESERVE TO WIN (EP. 31)： w⧸ PhoneBurner CEO on the ACCIDENTAL FCC shutdown that KILLEDWe have had some INCREDIBLE episodes of Deserve to Win so far, but without question our 31st edition blows them all away.
PhoneBurner CEO Chris Sorensen joins the podcast and bravely discusses the MONSTROUS mistake made by the FCC that nearly destroyed his business.
In this never-before-told story directly from Sorensen you will learn how the FCC shutdown order--which was supposed to be limited to a single caller--resulted in ever carrier in the country shutting down PhoneBurner and its THOUSANDS of customers for nearly a week.
Absolutely insane.
And to hear...2025-03-211h 04Deserve to WinDESERVE TO WIN (EP. 30)：BIGGEST DAY IN TCPAWORLD HISTORY-- 1_1 STAYED_STRUCK DOWNSo last Friday was the biggest day in TCPAWorld history so far with the massive one-two punch of the FCC staying the new TCPA one-to-one rule literally just minutes before the Eleventh Circuit Court of Appeals vacated the ruling altogether.Â
All of this minutes before the close of business the business night before the rule was set to go into effect today!
My goodness.
It was high drama throughout the night, however, with the CEO of a publicly traded company then specifically questioning REACH's efforts in his own ill-advised attempt to take credit f...2025-03-2146 minDeserve to WinDESERVE TO WIN (EP. 29)：The INCREDIBLE Holiday Podcast (White Silk Pajamas_____)Well the entire Troutman Amin, LLP team got together in Birmingham, Alabama in December, 2024 for the firm's famous annual retreat and holiday party!!!!
And the first thing the Czar an co. did when they landed was got together and recorded a wonderful podcast episode for everyone!
Its a wonderful feel-good podcast focused on the incredible year Troutman Amin, LLP had and introducing a bunch of new faces to the team!
Viewers get to meet new attorneys Steven, Blake and Kayla for the first time and are also greeted by all their long time...2025-03-2123 minDeserve to WinDESERVE TO WIN (EP. 28)：with Mark Javitch, Cal, CIPA, Dominos, AI, and bad TCPA RulingsWell you didn't think we'd let you go into the holidays without a fresh and wonderful Deserve to Win podcast episode to enjoy did you?
In our 28th edition of the podcast we sit down with TCPA plaintiff's lawyer Mark Javitch as he explains why he focuses his practice on only going after real scumbags.
In fact although he has been litigating for about 5 years in the space we have only run across him a couple of times because, unlike many plaintiff's lawyers, he isn't just chasing dollars-- he is chasing bad guys.
...2025-03-211h 09Deserve to WinDESERVE TO WIN (EP. 27)：with _Baby Shark_ TCPA Class Lawyer Alex Kruzyk and BIG NEWS!!!Well we took a long break between episodes as the Czar and Queenie were on a national speaking tour all throughout the summer.
But we're back and have an absolutely packed episode that cannot be missed.
Yes, we talk Trump and the election, the one-to-one, and the revocation ruling and AI and really everything you could possibly want to know about the TCPA in a 1 hour format. Just critical stuff.
But you come for the news but you can't miss the interview. Alex Kruzyk is the latest MONSTER TCPA litigator on the plaintiffs...2025-03-211h 09Deserve to WinDESERVE TO WIN (EP. 26)：How a Small Business Fought TCPA Pro Avi Kaufman and Won!You don't see this everyday.
So a guy named Joseph Kenney-- the Founder Owner of Powersol USA--reached out to the Czar recently claiming he had "crushed" TCPA-heavyweight Avi Kaufman in a TCPA class action even though he was a small business with very little resources.
The Czar looked into the story and it turned out to be true! So he invited Kenney onto the podcast and man--what a story!
Kenney explains how his small business (just 14 people) had been operating compliantly before picking up a TCPA class action from Kaufman that Kenney says...2025-03-2150 minDeserve to WinDESERVE TO WIN (EP. 25)：Andrew Perrong Returning to Talk TCPA, ATDS and Frosted TipsThe Deserve to Win crew is back with a monster 25th episode.
Repeat-litgator turned Plaintiff’s lawyer Andrew Perrong becomes the first person EVER to be invited back to the podcast. He earned his return trip with two huge rulings—one a big win and one a big loss. In Bradford Perrong earned a win that may mean government employees are directly liable under the TCPA for the first time ever. And in Perrong—his namesake case—he lost a massive ATDS ruling at the Third Circuit Court of Appeals. We poke and prod on both cases—and also g...2025-03-211h 10Deserve to WinDESERVE TO WIN (EP. 24)： MEF Sexism and Locke Lord Duo Wins Big Section 230 CaseJust a couple of weeks ago we had decided to be the bigger people and move on following Mobile Ecosystem Forum's ridiculous--and likely sexist--conduct directed at Puja.
Protests had broken out and MEF scrambled to announce the addition of new (lady) board members and a new chairman seemingly in direct response to the outcry. But then the new Chairman Robert Gerstmann, Chief Evangelist & Co-Founder at Sinch, sent around an email to MEF's members disclaiming any connection and suggesting Puja was a liar.
Absolutely stunning. Terrible crisis management.
Interestingly, we had recorded this 24th...2025-03-211h 16Deserve to WinDESERVE TO WIN (EP. 23)： Campaign Registry a threat to national security？ MEF Sexist?So Mobile Ecosystem Forum (MEF) kicked Puja off a panel recently and nobody really knows why.
Following some protests at their event, President Dario Betti claimed Puja was unavailable to attend the conference--but that's just flat untrue.
Without question the organization has a clear history of underrepresenting women in position of leadership and on panels and webinars, so outright sexism may be the culprit.
But there is another option as well. The day before Puja was kicked off the panel the Czar had spoken regarding MEF member The Campaign Registry and its foreign...2025-03-211h 10Deserve to WinDESERVE TO WIN (EP. 22)：Talking NEW FCC AI Rule w⧸ Brandon Bowsky and Brian Podolak.So the FCC took the marketing and outreach world by storm this month by ruling AI voice channel communications are regulated by the TCPA.
While many publications breathlessly announced that AI generative voice calling was made wholly illegal, that is not close to true. But it is true that AI voice service providers are now subject to broader and clearer regulations than ever before.
In our incredible 22nd Edition of the Deserve to Win podcast we sit down with TWO absolute TITANS of generative AI voice-- Brian Podolak of Vocodia and Brandon Bowsky of Minerva...2025-03-2158 minDeserve to WinDESERVE TO WIN (EP. 21)：With Power Slap HEAVYWEIGHT CHAMPION OTW Damien Dibbell!!Most amazing episode of Deserve to Win yet!
Power Slap's ultimate hard hitter Damien Dibbell joins the Czar and Troutman Amin, LLP team to discuss what it truly takes to be come a champion!
We talk through what its like to take a massive HIT and come back and deliver when the stakes are the highest. This guy is already a tremendous CHAMPION and is going to make an incredible attorney.
Before we get to the interview we break down new developments on the FCC's one-to-one rule, the NEW public notice proceeding on...2025-03-2145 minDeserve to WinDESERVE TO WIN (EP. 20)：Silk Pajamas and 2023 Holiday Party Breaking Down FCC Ruling copySo the FCC's big lead generator loophole TCPA ruling just passed in December, 2023 and the TCPAWorld.com team gets together for the FIRST TIME to discuss it.
We break down all the third party and first party issues associated with the ruling and also are joined by a few SPECIAL GUESTS.
Really a ton of fun in a laid back episode of Deserve to Win, but critically important also for anyone impacted by the new ruling!
#fcc #tcpa #marketing #leadgen #leadgeneration #affiliatemarketing #smallbusiness #sms #leads #affiliate #deservetowin
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2025-03-2135 minDeserve to WinDESERVE TO WIN (EP. 19)：TCPA LAWYER Andrew Perrong Absorbs Tough Qs From the Czar.mp3Well Deserve to Win Ep. 19 is out now, and its our biggest one yet.
Repeat litigator Andrew Perrong has made a name for himself as being on the most vicious pro pers out there. He does not hesitate to push cases and opponents to the brink--and has been called out by judges for his tough tactics.
But now Perrong is a lawyer and has promised to bring a large volume of TCPA suits. And the filings have already begun--with recent class actions joining with the Wolf!
In my interview with Perrong I confront hi...2025-03-2158 minDeserve to WinDESERVE TO WIN (EP. 17)：With JEFF LOHMAN (!) talking Navient's CRAZY RICO SuitSo this is DEFINITELY the biggest episode of Deserve to Win yet.
One of the biggest stories in TCPAWorld history was the tale of Navient's RICO suit against TCPA attorney Jeff Lohman.
The story went roughly like this. According to Navient--one of the nation's largest student loan debt collectors--Jeff would work with other lawyers to find clients who had stopped paying their debt to Navient in a bid to get their student loans reduced. He would then counsel those clients to set up TCPA lawsuits by using certain vague phrases to ask for calls to...2025-03-2159 minDeserve to WinDESERVE TO WIN (EP. 16)：With Jolly Roger's Roger Anderson and TCPAWorld TeamIn this latest episode of the insanely popular Deserve to Win podcast the TCPAWorld team talks with a guy who invented AI to waste robocaller's time. Plus they break down all the other big TCPA news!
#tcpa #ai #privacy #statelaw #robocalls #fun #podcast #law #legal #learn #grown #fight #win #deservetowin
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2025-03-2146 minDeserve to WinDESERVE TO WIN (EP. 15)：YouMail CEO on Recent DROP in Robocalls! Big R.E.A.C.H. WIN？!Well folks, the incredible TCPAWorld.com crew is back with its latest (and biggest) episode of Deserve to Win yet!
This episode we sit down with industry legend Alex Quilici, the founder of the incredible Robocall Index. Everybody uses the Robocall Index to track robocalls—indeed, it has become the source of truth for anyone interested in learning about the volume of calls month over month.
But the fascinating thing is that robocalls are DOWN by over a billion a month recently!
You will all remember that Responsible Enterprises Against Consumer Harassment (R.E...2025-03-211h 10Deserve to WinDESERVE TO WIN (EP. 14)：the GODFATHER is In Studio with TCPAWorld TeamIn an amazing 14th Episode of Deserve to Win the TCPAWorld team sits down with the Godfather of TCPA class actions—Abbas Kazerounian—in a wide-ranging interview touching TCPA, CIPA, Ai in the practice of law and even cryo baths.
Abbas has one of the most successful plaintiff’s side practices in the nation and files a huge volume of cases with 25 lawyers backing him up. It is critical for industry to hear his insights to understand the future of consumer litigation. And he is absolutely brilliant in articulating the future of California Invasion of Privacy Act and Da...2025-03-211h 02Deserve to WinDESERVE TO WIN (EP. 13)：TCPAWorld with Frank Kearny III and Tav Gomez--AMAZING!The TCPAWorld crew move to their new office and have their first INCREDIBLE interview with Frank Kearny III and Tav Gomez of the Consumer Lawyers.
Cover #TCPA #minitcpa #fcra #cipa and tons of other incredible topics.
You cannot miss this episode!
2025-03-211h 09Deserve to WinDESERVE TO WIN (EP. 12)：Omar Khouri w⧸ TCPAWorld Crew Yapping abt Wrong Number BarThe TCPAWorld crew is back for its twelfth edition of the popular VIDEO podcast-- Deserve to Win. This episode is absolutely stacked--and tons of fun.
First, the Czar breaks down the upcoming FCC NPRM in a fast-take session that really explains why the lead generation world might be crumbling down around us. Can R.E.A.C.H. save the day?
Second, the Dame breaks down a big ATDS ruling out of Florida--can your privacy policy be used against you?
Third, Queenie breaks down the new CMS guidelines for 2024--and the critical change...2025-03-2155 minDeserve to WinDESERVE TO WIN (EP. 11)：Small Business Crushed by TCPA and Discussion on FCC NPRMDeserve to Win's HUGE 11th episode brings the story of Richardson Marketing Group-- a "Best Places to Work in Ohio" honoree that lost two-thirds of its employees following a TCPA lawsuit.
Once an up and coming performance marketing company, the business was placed on life support when it became tangled up with a TCPA class action against Allstate. Deryck Richardson--the owner of the company--joins Deserve to Win to discuss the crushing impact of the lawsuit and the gut wrenching decision he faced to either shut down the business or layoff employees after Allstate put him on a "...2025-03-211h 15Deserve to WinDESERVE TO WIN (EP. 10)：Exploring Impact of TCPA Lawsuits on Small Business OwnersWell our amazing tenth episode of Deserve to Win is out now and we somehow managed to outdo ourselves again.
We jammed so many critical TCPA stories into one episode its almost a shame to have wasted all the good stories at once. Its an episode full of high calorie content that will have you so full you'll be struggling to breathe afterward. Really incredibly important stuff you simply cannot miss.
On the podcast, we cover: Phone Burner's catastrophic semi-shutdown by the FCC; The MASSIVE new CFPB ruling that threatens to cripple the lead generation in...2025-03-2159 minDeserve to WinDESERVE TO WIN (EP. 9)： THE HOLIDAY EPISODE!!! TCPAWorld Team Records Podcast From Retreat!A special edition of Deserve to Win, the 9th Episode is recorded live in Paradise Valley, AZ at the Troutman Firm retreat the day after the firm's epic Holiday Party.
The team shares their views on the retreat and the year of success the firm enjoyed, before pivoting to breaking down recent important TCPAWorld developments, including the Ninth Circuit's huge ATDS ruling in Borden, the REMARKABLE settlement in the Highmark TCPA suit, an important discovery ruling that limited class discovery, and the FCC's recent MURDER of a carrier based upon disclosures that were determined to be inadequate...2025-03-2133 minDeserve to WinDESERVE TO WIN (EP. 8)： Talking Reassigned Numbers with RND Director Beth Sprague!So what is the reassigned numbers database and how can it help folks avoid TCPA suits?
In our 8th episode of the INCREDIBLE Deserve to Win podcast the team sits down with Beth Sprague, the director of the reassigned numbers database, so talk about the importance of the database and how it can help people avoid TCPA liability.
The RND is an OFFICIAL government database, the official use of which affords a safeharbor to callers.
The TCPA poses a MASSIVE and UNFAIR risk on callers who inadvertently call the wrong number. When a...2025-03-211h 05Deserve to WinDESERVE TO WIN (EP. 7)： LawHQ join the Czar to Discuss ULTIMATE Robocall Busting App--Is it Legal？Well here is the FULL EPISODE you have been waiting for.
The creator of LawHQ--Thomas Alvord--is nown in TCPA circles as "Dr. Evil." He is an attorney who has used his incredible skills with digital marketing and technology to build the ultimate anti-robocall app, one that instantly reports spam calls to his law firm--which then investigates the caller, files suit and splits all proceeds with the called party 50/50.
It is, apparently, just that simple.
But can lawsuits really be commoditized this way? And how aggressive can the lawyers at LawHQ be given the...2025-03-211h 26Deserve to WinDESERVE TO WIN (EP. 6)： FULL EPISODE： TCPAWorld Crew Chats Wiretapping and CIPA with Josh Swigart!Plaintiff's lawyer Josh Swigart was one of the original TCPA class action filers and an early pioneer in TCPA litigation on the Plaintiff's side. He has now moved on to focus primarily on WIRETAPPING laws that prevent the recording and use of consumer data transmitted during internet web sessions.
In this GREAT interview, the Czar and Josh chuckle about the good old days and discuss the history of important TCPA rulings like Marks v. Crunch, and Duguid v. Facebook. But then they look to the future and discuss the incredibly dangerous California Invasion of Privacy Act and...2025-03-211h 20Deserve to WinDESERVE TO WIN (EP. 5)： TCPA Class Action MASTER Mike Greenwald Joins TCPAWorld Crew.Mike Greenwald is rated as the NUMBER ONE threat in the TCPAWorld. he has brought more successful TCPA wrong number class actions than any other human being. And TCPA Wrong number class actions are the single biggest danger facing direct-to-consumer marketers and other high-volume callers (collectors/servicers.) In this INCREDIBLE one hour video podcast episode the TCPAWorld team (the Czar--Eric J. Troutman and co.) break down important TCPA developments (DNC policy cases, Callier repeat-player cases, Coldwell banker TCPA suit, and many others) before spending 40 minutes chatting with Greenwald about his practice, his origin story, and his remarkable run as...2025-03-211h 08Deserve to WinDESERVE TO WIN (EP. 4)： Adrian Bacon IN STUDIO with the Czar and TCPAWorld CrewAnother INCREDIBLE episode of Deserve to Win. Plaintiff's lawyer--and TCPA specialist--Adrian Bacon sits down with the Czar to discuss a wide range of TCPA and telecom related topics. The crew discusses the Baroness' huge win in Bacarri, along with the new Michigan state prosed mini-TCPA, the Wizard's TAKE DOWN of a robo king scumbag, the entire history of ATDS decisions--and what Adrian says Facebook really means--as well as a critical discussion of manufactured leads and the R.E.A.C.H. trade organization everyone is BEGGING for.
2025-03-211h 08Deserve to WinDESERVE TO WIN (EP. 3)： with JAY EDELSON and TCPAWorld crew. Discuss Javier and Dobbs.This is the one you've been waiting for. The Czar goes toe to toe with the Boogey Man himself--Jay Edelson. They talk privacy litigation, Dobbs, and Javier. PLUS you'll get the entire team's take on Dobbs--the Troutman Firm isn't shying away from this disastrous ruling--and the TCPAWorld crew brainstorms solutions to the Ninth Circuit's ruling that Active Prospect is wiretapping.
2025-03-211h 08Deserve to WinDESERVE TO WIN (EP. 2)： w⧸ TCPAWorld team and GUEST Safe Select's Dan GreenwellIn this HUGE Second Episode of the Deserve to Win Podcast the Czar and the entire TCPAWorld team (Queenie, Baroness, and Wizard) break down all the recent ATDS rulings post Facebook. We cover the Third-Circuit's Panzarella ruling at length. Then TCPAWorld's Innovator of the Year Dan Greenwell joins to discuss how he created Safe Select and the entire Human Selection industry. This guy is one proud papa. "Safe Select is where we put our heart and soul..." You won't want to miss this CRITICAL TCPA ATDS discussion.
2025-03-2151 minDeserve to WinDESERVE TO WIN (EP. 1)： w⧸ Czar and TCPAWorld team and GUEST Anthony Paronich.mp3In this INCREDIBLE First Episode of the Deserve to Win [Video] Podcast the Czar and the entire TCPAWorld team (Queenie, Baroness and Wizard) break down HUGE TCPA news (Berman v. Freedom Financial, FTC NPRM on recordkeeping, Mantha v. QuoteWizard) before speaking with the Wolf of the TCPA--Anthony Paronich. CAN'T MISS.
2025-03-211h 00Marketing, Media & AdtechYour Ad Blocker Problem? Dan Rua Says You’re Sleeping with the EnemyDan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like...2025-03-1840 minMarketing, Media & AdtechBlended Margins & Gas Station Sushi: Surviving the Lead Gen Jungle with Sean McCormickIn this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands while trying to stay true to values.Sean opens up about the "dirty secrets" of performance marketing—yes, we’re talking about blending margins, questionable partners, and why some advertisers shop for quality like it’s the clearance aisle at a gas station. From discus...2025-03-1836 min
Marketing, Media & AdtechLizzie Chapman of NextRoll on Fixing Ad Tech, Killing Bad Culture, and the CookiepocalypseLizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you actually know what to do with it, Lizzie breaks down what’s real, what’s nonsense, and what’s about to shake up the entire industry.💡 Key topics in this epis...2025-03-0942 min
Marketing, Media & AdtechUnpacking B2B Marketing with Dan Rosenberg of Octane 11 | The ADOTAT ShowIn this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to se...2025-02-2534 min
Marketing, Media & AdtechUnpacking B2B Marketing with Dan Rosenberg of Octane 11 | The ADOTAT ShowIn this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into actionable insights, and making analytics actually useful (and maybe even a little exciting).Episode Highlights:🔥 AI in B2B Marketing: Game Changer or Just More Buzz?Dan break...2025-02-2534 min
Marketing, Media & AdtechJamie Barnard: The Batman of Data Integrity | The ADOTAT ShowIn this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.Jamie doesn’t just talk about data integrity—he’s on a crusade to make ethics essential in an industry that’s more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy complianc...2025-02-2538 minMarketing, Media & AdtechIshveen Jolly: Rewriting Sports Sponsorships, No ApologiesIshveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust.From her bold move to India to work in cricket sponsorship, to radically rethinking how brands and athletes connect in today’s world, Ishveen has completely rewired how deals are made. She’s not just about efficiency—she’s about transparency, collaboration, and using data to drive smarter decisi...2025-02-2133 min
Marketing, Media & AdtechMario Diez: The Ad Tech DJ Spinning Transparency on a Dancefloor of ChaosWelcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and as we soon discover, his ability to mix and match signals in the chaotic world of CTV and programmatic is much like crafting the perfect DJ set—re...2025-02-1840 min
Marketing, Media & AdtechCharles Cantu is Not Here for Your Ad Tech Nonsense—He’s Here to Fix ItNeuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.🔥 What You’ll Learn in This Episode:✅ Neuroprogrammatic Advertising – AI That Feels?Forget mindless retargeting and g...2025-02-0936 min
Marketing, Media & AdtechElena Jasper on Why TV Isn't Dead and Marketing's Digital DelusionIn this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, an...2025-02-0340 minMarketing, Media & AdtechAd Apocalypse Now: Lou Paskalis on Saving Media Ethics from AI and Clickbait ChaosIn this episode of The ADOTAT Show, Lou Paskalis takes the mic, not to preach but to pull back the veil on the crumbling foundations of media ethics. He’s not here to sugarcoat the truth—he’s here to hold up a mirror to an industry often too enamored with its own reflection. From the creeping tentacles of AI shaping ad targeting to the relentless erosion of journalism under the weight of clickbait economics, Lou speaks with the urgency of someone who’s seen the storm clouds gathering and refuses to look away.This is not just a c...2025-01-2450 min
Business of WholesalingS02E13 - SPECIAL with John Henson Covering the NEW TPCA LawsLead generation is changing in 2025. If you’re a real estate investor and you’re using the traditional methods of generating seller leads, you could be subject to some major fines with the new TCPA laws. In this interview, Leadzolo CEO Drew Carrell sits down with attorney John Henson of Troutman Amin to discuss the new TCPA laws and how they’ll affect real estate investing in 2025.2024-12-1836 min
Marketing, Media & AdtechFTC Smackdowns, AI Fails, and Influencer Chaos: Damon Wright Breaks Down Marketing’s Legal MinefieldIt’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia.From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA”...2024-12-1648 min
Marketing, Media & Adtech🎥 Inside the Streaming Revolution: Jamie Branson’s Mission to Fix Content MonetizationIn this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry.🚀 What You’ll Learn:Why the current FAST Channel ecosystem struggles to deliver valueThe hidden truths about streaming’s "Wild West" and its impact on content creatorsHow View TV is building a sustainable ecosystem that benefits broadcasters, advertisers, and aud...2024-12-1152 min
Marketing, Media & AdtechMaor Sadra on Ad Spend Myths, Incrementality, and AI in Marketing | The ADOTAT ShowWelcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.Maor breaks down:The truth about incrementality and why it’s the smarter way to measure marketing success.How AI is...2024-12-0938 min
Marketing, Media & AdtechAdtech Playmaker: Sam Bloom’s Sports Marketing StrategiesBuckle up for a powerhouse episode of The ADOTAT Show! This week, we sit down with Sam Bloom, Head of Partnerships at PMG, to uncover the secrets behind his marketing magic. From his time as a soccer goalie to his leadership in rethinking fan engagement, Sam’s career is as eclectic as it is inspiring.Here’s what’s on the agenda:🎯 The “higher calling” of marketing—how strategy and heart meet in the boardroom.⚽ Blocking outdated strategies like he’s still on the field.📺 Why Victory+ with the Dallas Stars could be the blueprint...2024-12-0450 min
Marketing, Media & AdtechCracking the Mobile Ad Code with AppLovin - The Adtech Mobile Gods of Wallstreet🎙️ Welcome to The ADOTAT Show! 🎙️In this episode, we sit down with Alex Lee, Senior Director of Global Non-Gaming at AppLovin, to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech.Whether you’re an advertiser looking to scale your strategy, a brand concerned about safety, or just curious about the latest innovations in mobile and AI, this episode delivers powerful insights, bold ideas, and a few surprises...2024-12-0246 min
Marketing, Media & AdtechGamers, Ads, and AI Chaos: Zach Rozga’s Quest to Make Marketing Fun Again!Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece is building a future where brands own their narrative in gaming, fostering genuine connections through pop-up communities, challenges, and rewards that resonate with audiences.We dive into Gen Z’s no-nonsense attitude toward marketing, dissect why prog...2024-11-2641 min
Marketing, Media & AdtechUnlocking the Future of #AdTech: Professor Scott Schiller on Shoppable TV, Full-Funnel AdvertisingIn this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s latest sneaky moves to dominate the full-funnel game, Scott’s breaking it down with real talk and zero fluff.We’re getting into the gritt...2024-10-2844 min
The LFG ShowCheck Yourself Before You Wreck Yourself ⚖️ Eric Troutman x TCPA🔥 *Welcome to The LFG Show!* Hosted by the one and only *Dave Stodolak, we’re here to take you deep into the high-stakes world of compliance and digital marketing! This episode is brought to you by our awesome sponsor **Ringba*, your go-to for powerful call tracking solutions. #LetsFreakingGo #LFG #Ringba💥 Ever wondered how one tiny slip in compliance could cost you millions? Join us for a powerhouse convo with *Eric Troutman* from Trautman Amin Law Firm as we reveal the hidden minefield that is the *Telephone Consumer Protection Act (TCPA)* and the jaw-dropping financial risks that come from ign...2024-10-2650 min
Marketing, Media & AdtechUnlocking the Power of Attention: Mike Follett on Why Your Ads Are Failing Without ItWelcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands obsessing over impressions are missing the bigger picture.They’ll dive into why short, frequent exposures beat long, drawn-out campaigns, how attention metrics correlate with brand lift, and why real-time optimization might be the next big thing. Oh, and don’...2024-10-0949 min
LeadsCon Digital: Lead Generation Insights for Today and TomorrowChevron Deference Destroyed: Perspectives from Troutman AminOn this breaking news podcast, we're diving into the Supreme Court’s recent 6-3 vote that dismantled the "Chevron deference." This ruling drastically limits the power of federal agencies like the FCC and FTC to interpret and apply laws, reshaping our regulatory landscape. To unpack the implications of this decision, we’re excited to host two legal experts from our LeadsCon community. Check out this new podcast for critical insights on how this ruling will impact our industry.2024-07-0225 min
ActiveProspect PodcastFCC SERIES: EPISODE 4 - Don’t panic, prepare: Navigating the undefined world of robocalls and robotextsThe name of the game is consent, consent, consentOur panel of industry experts will delve into the evolving landscape of call center technology and discuss key strategies to ensure compliance with the FCC’s latest TCPA updates in 2024 and beyond. Discover innovative approaches for calling and texting to help navigate the regulatory challenges while maximizing operational efficiency.Key compliance challenges for consent to contact and call center technology in 2024 and what to expect nextAuto dialing vs. Manual dialingBest practices and strategies (Use of the Troutman Amin 15, Convoso, and TrustedForm solutions)Stay ahead in th...2024-07-021h 00
Marketing, Media & AdtechDinosaur Metrics: Meet EDO's Meteor. #adtech adtechgodStrap in—no, scratch that—grab a cocktail and settle in for a thrill ride through the untamed wilderness of advertising technology. .We’re tearing down the old temple with Kevin Krim, the high priest of disruption at EDO, leading the charge. Imagine a world where TV metrics are not just numbers, but a saga, full of drama, intrigue, and a dash of rebellion. In this episode, we're not walking on eggshells; we're tap-dancing on them. From the dark alleys of Yahoo to the spotlight at EDO, Kevin spills the beans on why the ad industry’s sacred c...2024-04-0151 min
Get Into ShapeLead Generation World 2024 | Jimi and Scott LIVE with Shape SoftwareShape goes to Lead Generation World!Jimi and Scott interview the brightest minds at the event and make sure to have a little fun too.Notes:0:00:00 Jimi and Scott intro, why pro's need to get into Shape0:10:18 Mike Robinson w/ Summit Direct Mail0:12:43 Kelly Elaine w/ Cannaball Ads0:15:12 Chaz Tedesco w/ CallTools0:22:23 Tracy Laney w/ Contact Center Compliance0:29:07 Scott Ankley w/ Suited Connector 0:34:23 Arvell Craig w/ VAgents & Knowbl AI0:39:41 Marisa Gaudette w/ Landfall Media Group0:43:39 Alanna Hodge...2024-02-291h 03
The Affiliate Marketing ShowEpisode 49 - FCC's Ruling, TCPA, Future of Lead Generation, Pay Per Call (Featuring Eric Troutman - Founder of Troutman Amin, LLP & TCPAWorld.com)Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Eric J. Troutman (Founder of Troutman Amin, LLP & TCPAWorld.com) discuss:
- FCC's Ruling
- TCPA
- The Future of Lead Generation
- Pay Per Call
Follow Us:
OfferVault:
WEBSITE: https://www.offervault.com/
FACEBOOK: https://www.facebook.com/offervault
INSTAGRAM: https://www.instagram.com/offervaultmarketing/
TWITTER: https://www.twitter.com/offervault
LINKEDIN: https://www.linkedin.com/company/offer-vault/
Adam Young:
RINGBA: https://www.ringba.com
RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/
FACEBOOK: https://www.facebook.com/ringba
INSTAGRAM: https...2023-12-1430 min
Lead Clinic with Dr. VitaleEPISODE 7 - Eric Troutman aka Czar of The TCPA (Partner at Troutman Amin, LLP)The Doctor is In! Dr. Peter Vitale is back with a brand new episode of Lead Clinic! Today the Doctor is joined by Eric Troutman aka Czar of The TCPA (Partner at Troutman Amin, LLP) & they're here to discuss: Insurance Agents that use Lead Gen, Television Protection Act, Number 1 Defense Attorney in the Space, how he started, bad behavior in The Lead Gen Space & fraudulent leads, compliance needing to be critical, REACH,  quality lead buyers, stopping billions of unwanted calls, FCC voting in December, Paperwork Reduction Act, market share & lead publishing on websites, dangers of allowing illegal calls & The Na...2023-12-0752 minThe Affiliate Marketing ShowEpisode 47 - TCPA, FCC, Consent, Lead Gen, Pay Per Call, R.E.A.C.H. (Featuring Eric Troutman - Founder of Troutman Amin, LLP & TCPAWorld.com)Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Eric J. Troutman (Founder of Troutman Amin, LLP & TCPAWorld.com) discuss:
- Deep Dive: TCPA & FCC
- User Consent
- Lead Gen
- Pay Per Call
- R.E.A.C.H.
Follow Us:
OfferVault:
WEBSITE: https://www.offervault.com/
FACEBOOK: https://www.facebook.com/offervault
INSTAGRAM: https://www.instagram.com/offervaultmarketing/
TWITTER: https://www.twitter.com/offervault
LINKEDIN: https://www.linkedin.com/company/offer-vault/
Adam Young:
RINGBA: https://www.ringba.com
FACEBOOK: https://www.facebook.com/ringba
INSTAGRAM: https://www.instagram...2023-12-0328 minThe Affiliate Marketing ShowEpisode 13 - TCPAWorld.com, Troutman Amin LLP, Latest FCC Updates, LeadsCon (Featuring Eric Troutman - Founder of Troutman Amin, LLP & TCPAWorld.com)Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, industry legend Harrison Gevirtz, and special guest Eric Troutman, Founder of TCPAWorld.com and Troutman Amin LLP, discuss:
- How Eric got his nickname: "The Czar"
- International Women's Day and Troutman Amin's BIG Announcement
- The start of TCPAWorld.com and Troutman Amin, LLP
- How to Create an Amazing Work Culture
- FCC's Latest Updates related to LeadGen & TCPA
- LeadsCon, Eric Speaking on Stage with FCC, and R.E.A.C.H. Networking Event
Follow Us:
...2023-03-1055 min
TCPA TODAYRETURN OF THE QUEEN(IE)!: Well Folks, Its OFFICIAL–Puja J. Amin Joins Troutman Firm and This Changes Everything…This episode is also available as a blog post: https://tcpaworld.com/2022/10/05/return-of-the-queenie-well-folks-its-official-puja-j-amin-joins-troutman-firm-and-this-changes-everything/2022-10-0602 min