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Troy Scheer

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Jocks in Jills
Jocks in JillsA FIGHT TO THE FINISH, EXPANSION X2, + CJ ON THEIR FIRST GAME!This episode of Jocks in Jills is presented by SharkNinja. SharkNinja is a proud Founding Partner of the PWHL. Visit ⁠https://www.sharkclean.ca⁠, ⁠https://www.sharkbeauty.ca⁠⁠ https://www.ninjakitchen.ca⁠ to learn more. The PWHL is officially expanding to Seattle! Tessa & Julia are breaking down all the details with PWHL Executive VP of Business Operations, Amy Scheer, as we welcome the 8th team to the leagueWe also chat with Lexi Lafleur Brown, author of Shoot Your Shot and you don’t wanna miss our conversation with Carly Jackson fresh...
2025-05-021h 44MindForce: Mental Fitness, Leadership & Life Stories
MindForce: Mental Fitness, Leadership & Life StoriesHarnessing Resilience: Troy Fontana on Overcoming Adversity, Perspective Shifts, and Finding JoyI would love to hear from you! What if your greatest struggles could become your superpowers? Join us on MindForce as we explore this transformative idea with our inspiring guest, Troy Fontana. Troy shares his journey through life's toughest challenges—business collapse, divorce, and a harrowing near-death experience—and how they forged a path to self-discovery and resilience. As your host, I also dive into my own creative journey, finding unexpected joy in the podcasting process despite initial skepticism. Together, Troy and I reflect on balancing structured work with creative freedom, offering insights that can guide personal grow...
2024-11-2057 minStrategy with Jason
Strategy with JasonData-driven Customer Experiences | The Drive Podcast ft. Troy ScheerOn today's episode of The Drive Podcast, Troy Scheer from Brain + Trust Partners joins Jason in Las Vegas at the NIADA Conference. Troy and Jason discuss ad waste, breaking down the data silos in your dealership, data-driven customer experiences and more! For more info on Brain + Trust Partners visit: https://braintrust.partners/ Troy Scheer: https://www.linkedin.com/in/troyscheer/ Digital Dealership Solutions: https://strategywithjason.com/digital-dealership-solutions/ Strategy With Jason: https://strategywithjason.com Bell2Bell: https://bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H ...
2024-08-2230 minDawgman Radio: A Washington Huskies athletics podcast
Dawgman Radio: A Washington Huskies athletics podcastEMERGENCY POD: Everything points to Washington getting their next head coachThe guys from Dawgman.com - Kim Grinolds, Chris Fetters, and Scott Eklund - cranked up the podcast machine for a quick emergency podcast with thing going a mile a minute on Montlake at the moment.Jason Scheer from Wildcat Authority is reporting that Jedd Fisch has accepted UW's offer to become their next head coach, just days after losing Kalen DeBoer to Alabama. So what does that mean for UW now? Did new UW AD Troy Dannen get the hire right? Kim, Chris, and Scott give their initial thoughts on the hire and then talks abou...
2024-01-1429 minDEALER TALK
DEALER TALKIndependent Yet Unified with NIADA“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile industry, perceptions about the used car market, and the upcoming NIADA convention from June 19-22, and learn more about how to improve and elevate the automobile industry. Don't forget to download the NIADA mobile app to plan your schedule and make the most of the convention.
2023-05-031h 00DEALER TALK
DEALER TALKAutomotive Marketing with NIADA“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian. Vendor Partners  👓Foureyes.io https://rb.gy/iuoo6n  🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp  🎥Covideo. https://rb.gy/uflllw  📞Calldrip. https://rb.gy/h0fwta  📱RunMyLease. https://rb.gy/av9bvf  📞 Connect: https://www.linkedin.com/company/dre...
2023-03-0853 minThe PartsEdge Podcast
The PartsEdge PodcastTroy Scheer - What Independent Dealerships Have To Be on the Lookout For“Everything I did, I did with passion.” Troy Scheer is the director of marketing and communications for the National Independent Automobile Dealership Association. Their mission is to make sure that independent dealers get updated on the latest trends and technology in the automotive industry. Troy shares his experiences working in the automotive business and the years prior to his fulfilling career. While working in the marketing industry with his wife, he was introduced to the world of automobiles after meeting a client who saw value in his potential. Working closely with independent dealers made...
2022-11-0327 minLIVE: 9am CST Every Monday Morning Coffee & Cookies Morning Show w/ Nick Gartside and Lindsay Smith
LIVE: 9am CST Every Monday Morning Coffee & Cookies Morning Show w/ Nick Gartside and Lindsay SmithBuild those RELATIONships, add value, and bring solutions that will generate more revenue!Coffee and Cookies Morning Show with Lindsay Smith, Nick Gartside, and special guest Troy Scheer. - Marketing and sales need to be relational - building those RELATIONships, adding value, bringing solutions will generate more revenue than pushing an agenda for more sales. - Bring this into the home and on the personal side...and watch how your relationships grow! - Today's show is sponsored by Ruci.io Reputation management to complete your digital marketing foundation. Learn more at www.ruci.io - #CoffeeAndCookies #MorningShow #Podcast #Podcasting #Podcastlife #Coffee #Positive #ProsperTX #Prosper #Mindset #Relationships #Marketing #Solutions #ROI #PersonalDevelopment #Laughter #RUCI #ReputationManagement...
2022-04-2841 minStrategy with Jason
Strategy with JasonLas Vegas Drive Podcast with Jason - Troy ScheerJoining me on today's show is FCIM, CSM, Troy Scheer Troy Scheer https://www.linkedin.com/in/troyscheer/ Jason Harris www.linkedin.com/in/strategywithjason/ strategywithjason.com/
2021-12-2728 minOh! What a lovely podcast
Oh! What a lovely podcastFranz FerdinandHow should we remember the man whose assassination sparked the July Crisis?   This month we are joined by Dr Sam Foster (UEA) to examine the life, death, and representation of Archduke Franz Ferdinand. Along the way we discuss the complicated relationships of the Austro-Hungarian monarchy, Franz Ferdinand's interactions with the contemporary press, and how everything eventually leads back to railways.   Bibliography Mentioned in the episode: Christopher Clark, The SleepwalkersRobert Gerwart & Erez Manela, Empires at War 1911-1923 [On Franz Ferdinand + Austria-Hungary]  Richard Ned Lebow, Archdukle Franz Ferdidnand Lives!: A World Without World War...
2021-10-0151 minCulture of Value
Culture of ValueBuilding Teams, Trust, and Profits for Your DealershipWhen you build trust with your teams, you have teams focused on delivering the best experience to the customer. That leads to both short-term and long-term profits for your dealership. Listen to Brian Kramer, GM at Germain Toyota of Naples, talk about how he works with his teams in sales, finance, and service to achieve success.
2021-07-2955 minCulture of Value
Culture of ValueDigital Marketing and Digital Retailing: How They Differ and How They Can Work TogetherIn this episode of Culture of Value, Drew Delaware, CMO at Gubagoo, talks with us about digital marketing vs. digital retailing. We discuss how the two are not synonymous but can work together to provide a frictionless customer experience if implemented properly.
2021-07-1548 minCulture of Value
Culture of Value2021 Challenges for Leaders and How to Overcome ThemThrough more than 40,000 assessments and hundreds of interviews, John Eades and his team at LearnLoft have discovered the most important job a leader has today is to elevate others. That's exactly what we talk about in this episode. Leadership is more than having a C-level or management title. For any entity or group to succeed, there must be a leader who truly believes in servant leadership, elevating each member of the team to be their absolute best. So, if you're struggling in your leadership role, not getting your team to "do what you want them to do," listen to...
2021-07-0644 minCulture of Value
Culture of ValueGreat Leaders Ask the Right Questions to Make the Best Decisions"Great Leaders Ask Questions," "Now That's a Great Question," and "339 Questions Jesus Asked" are fantastic books authored by our guest, Bob Tiede, Director of Global Operations Leadership Development for Cru. Bob reminds us that "Leadership is not as much about knowing all the answers as asking the right questions."  Just listen to some of the simple questions great leaders have asked that have given insights to improve teams, cut costs, improve efficiencies, reduce turnover, and change cultures. Is it worth your time to listen? We'll let you be the judge of that.
2021-06-021h 02Culture of Value
Culture of ValueKeeping Track of the Moving Parts…of Digital Marketing That IsSabrina Erskine, Digital Sales & Service Director at Napleton Auto Group, shares with us the importance for dealership leaders to keep track of all the moving parts involved in digital marketing. She points out that dealer principals and general managers need a better working knowledge of digital marketing as a whole as well as getting the entire dealership team involved in the digital marketing strategy. Sabrina highlights the fact that digital marketing impacts every department in the dealership and how breaking down department silos will help everyone better contribute to success throughout the customer journey.
2021-05-2650 minCulture of Value
Culture of ValueChange is Here - More is Coming…Are You an Adaptive Dealership?Doing things the way you've always done them is not a great strategy when change is constant. Dennis Ephlin, Automotive Partner with IBM, shares a number of the changes he sees coming in the automotive industry and how customer experience will become your dealership's unique value proposition.  Dennis talks about how every process, engagement, and guest experience needs to be a dealership's North Star.
2021-05-2450 minCulture of Value
Culture of ValueBring a Marketing Expert In-House to Get the Most from Your InvestmentThe complexity of marketing strategy & execution should not be left to "whoever has some extra time" to keep an eye on it. Today, Glenn Pasch, CEO at PCG Digital, shares why having (or hiring) a marketing director is so important.  Successful marketing is not a set it and forget it program. Someone must understand the goals and KPIs that need to be measured, and not just once a month. Managing the relationship with outside agencies is critical. And having a single point of contact to maintain consistency while focusing on a changing business landscape is a must. Many ask i...
2021-05-201h 04Culture of Value
Culture of ValueProspects and Customers are Searching Local. Can You be Found?Generations Digital Founder, George Nenni, stops by to share insights on the importance of local search, Google My Business, and what strategies and tactics dealerships need to employ to make the most of local search. We talk through a number of the topics in his books, “A Car Dealer's Guide to Google My Business” and “A Car Dealer's Guide to Digital Marketing”.  George also shares ideas on how to achieve the best results from your digital agency and how to eliminate ad waste to maximize your dealership's marketing dollars.
2021-05-2045 minCulture of Value
Culture of ValueYou Want to Outrank 3rd Party Sites in Search? Here Are Some Ways to Do ItDane Saville, with Reunion Marketing and host of the KPI Cafe, stops by to discuss some of the ways in which local dealerships and businesses can rank above 3rd party sites in organic search. Understand, there is no one silver bullet, and it will take strategic thinking and work. Just take a listen, though. Dane has some great ideas to share.
2021-05-181h 00Culture of Value
Culture of ValueHow to Help Your Dealership Drive Revenue Even During “Chip Shortage”Joe Overby, Senior Editor at Automotive Remarketing, talks with us about what he's seeing with new car and pre-owned sales as the auto industry deals with chip shortages. We talk about some of the strategies and tactics dealerships can implement to continue to grow revenues on the front-end, back-end, and in service.
2021-05-1247 minCulture of Value
Culture of ValueCommunicate, Collaborate, and Educate for Long-Term GrowthThis week we talk with Ilana Shabtay, Director of Marketing at AutoLeadStar, about some things that are many times overlooked or taken for granted that are costing dealerships revenue in the short-term and long-term. Siloed marketing efforts, poor communications, hard sales tactics, and making assumptions about customers are costing dealerships. We talk about what can be done to solve the problems these issues create and how solving these problems leads to long-term growth.
2021-05-0541 minCulture of Value
Culture of ValueAre you a Customer-Centric business? Are you sure?Are you a Customer-Centric business? Are you sure? Laura Patterson, President of VisionEdge Marketing, stops by to talk with Culture of Value to share insights on how you can truly know your business is a customer-centric business. Laura shares how you can measure your company's response to customers during "Moments of Truth" to determine whether or not you're truly Customer-Centric. She offers real-world examples of companies who are and those who only think they are. So, where do you stand? Are you a Customer-Centric business?
2021-04-2159 minCulture of Value
Culture of ValueUsing Social Media to Build Trust for Your Dealership BrandMelanie Borden, Vice President of Marketing at LotLinx, stops by the Culture of Value podcast to share her experience with building brand trust for dealerships by having dealer principals and general managers build a social media plan. She shares how everyone in a dealership can be vital in building that trust relationship with customers and how those relationships positively impact the dealership's bottom line.
2021-04-1427 minCulture of Value
Culture of ValueEducating and Empowering Customers Keeps Them Coming BackChristine Mitchell (aka The Car Lady) shares her insight on how auto dealerships can develop a focused process for educating and empowering customers to keep them coming back to the service drive and showroom floor. Christine shares how dealerships can get a “second chance at a first impression” – to build long-term and loyal relationships with your customers. Because loyal customers are repeat customers. She shares how you can truly introduce your customers to the dealership and its departments in a relaxed and comfortable setting. This “second delivery” allows you to set the expectation of vehicle maintenance and service be...
2021-04-0742 minCulture of Value
Culture of ValuePutting the “I” in Omnichannel MarketingQuantum5 President/CEO, David O'Brien, shares the importance of focusing on the "I", the Individual, when implementing an omnichannel marketing initiative. David talks about making sure everyone understands their individual role in creating and living a positive customer experience at every touchpoint a dealership has with its customers.  Omnichannel marketing provides the perfect opportunity for leaders to bring their teams together around the common purpose of delivering the best possible customer experience, which ultimately drives increased customer lifetime value and return on marketing investment.
2021-03-2351 minCulture of Value
Culture of ValueAre Your Dealership Processes Hurting Your Omnichannel Marketing Success?Colin Carrasquillo, Digital Marketing Manager for Nielsen Dodge Chrysler Jeep Ram and Host of the Experimarketing podcast, joins us to help clarify the differences between multichannel and omnichannel. We discuss how putting the processes in place to implement omnichannel properly can provide a significant boost in sales, more importantly, a significant boost in the lifetime value of a customer. We also talk about how implementing in a silo can do more harm than good.
2021-03-1653 minCulture of Value
Culture of ValueOptimizing Dealership Performance from Compliance to CSIWant to learn how to make sure you're achieving both revenue generation and revenue preservation? Max Zanan shares insights on the key processes for making both happen as well as driving optimal performance in your Sales, F&I, and Services Departments to help you achieve customer satisfaction that becomes your key dealership brand differentiator.
2021-03-101h 04Culture of Value
Culture of ValueIs Your Sales Team Doing the Right Things to Guide the Sale?Strategic Training Partners CEO, Frank Gustafson, talks from both the customer and sales training professional perspective on the right way for sales professionals to guide sales from the first interaction to repeat business of lifetime customers. He shares stories of the auto sales professionals that guided him to buy a new vehicle even when he wasn't in the market to buy.
2021-03-0241 minCulture of Value
Culture of ValueHiring Rockstar Sales ProfessionalsBrisa Renteria, CEO at Improve Growth, talks about the process for attracting sales rockstars, weeding out sucky salespeople, and getting you out of the endless hiring and firing cycle. A great listen for dealer principals, GMs, and sales team leaders in general.
2021-02-2345 minCulture of Value
Culture of ValueBetter Together - People, Process, Performance and ProfitabilityAn extremely insightful conversation with Laurie Foster with Foster Strategies Elevating Automotive Partnerships+...​ - If you're in the auto retail industry, you don't want to miss this. You'll want to learn more about "Transforming Automotive Partnerships and Performance."  Laurie Foster, president at Foster Strategies Group, talks with our host, Troy Scheer, about her company's focus on 'Transforming Automotive Partnerships and Performance'. This is done by incorporating all aspects of Automotive Retail: dealerships, service providers, and vendors plus manufacturers. They discuss moving away from legacy thinking, combining what's best from before, what's best from the current lan...
2021-02-0947 minExperimarketing
ExperimarketingExperimarketing Episode 14: Are You Listening!?On this episode of Experimarketing, Matt and Colin connect with Troy Scheer, Managing Director of Binary Marketing Solutions, to discuss the importance of and impact that social listening can have on your dealership's operations! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/colin-carrasquillo/support
2021-02-0948 minCulture of Value
Culture of ValueFocus on Value to Drive SuccessIn this episode of the Culture of Value, we speak with David Adcock, Executive Vice President of Binary Automotive Solutions. David and I discuss the importance of establishing a Unique Value Proposition (UVP) and how business owners can use their UVP to cut through the clutter and establish themselves as the top brand in their market.  Join us!
2020-12-1628 minHamilton Today with Scott Thompson
Hamilton Today with Scott ThompsonConservative MP’s personal attack draws harsh criticism, Reviving the NHL season & The Pandemic and your unconscious mindThe Scott Thompson Show Podcast Conservative MP Derek Sloan is facing scrutiny and denunciation for comments he made about Dr. Theresa Tam, questioning whether she “works for China”. Why has Conservative Leader Andrew Scheer denounced him? And how much damage will MP Sloan’s comments do to Conservative Party of Canada? Guest: Michael Taube, Troy Media syndicated, columnist, and Washington Times contributor - James Rilett, the Restaurants Canada Vice-President for Ontario and Manitoba, spoke with Scott about reports that, without any assistance, half of Canada's independent restaurants could close due to the pa...
2020-04-2453 minHamilton Today with Scott Thompson
Hamilton Today with Scott ThompsonAndrew Scheer announces his imminent resignation, The U.K. heads to the polls & New details on the murders of Barry and Honey ShermanThe Scott Thompson Show Podcast Scott spoke with Darrell Bricker about about Andrew Scheer's announcement, and today's U.K. vote. Guest: Darrell Bricker, CEO of Ipsos Public Affairs - Michael Taube and Scott dig deeper into what Scheer's announcement means for the Conservatives, the Liberals and Canada. Guest:Michael Taube, Troy Media syndicated, columnist, and Washington Times contributor, former speech writer for Stephen Harper - In a piece in the Toronto star today, a story on the Sherman case says that he bodies of murder...
2019-12-1249 minHamilton Today with Scott Thompson
Hamilton Today with Scott ThompsonShould Andrew Scheer step down as leader of the Conservative Party of Canada?A former Harper aide and some social conservative groups are calling for AndrewScheer to resign. Should he? Guest: Michael Taube, Troy Media syndicated, columnist, and Washington Times contributor
2019-11-2620 minHamilton Today with Scott Thompson
Hamilton Today with Scott ThompsonVoting strategically; Federal Election 2019's final days; A bylaw for combating hate in HamiltonThe Scott Thompson Show Podcast - How can you vote strategically? Scott wants to find out. And according to a new poll from Ipsos, 4 in 10 voters say that a minority government is the best option but would actually prefer a majority. Guest: Sean Simpson, of Ipsos - Andrew Scheer says that it is modern convention that if a party's leader does not win the most seats, they must quit. Is this really the case? And would Trudeau agree? He might. Meanwhile, Peter Mackay objects to Obama’s endorsement of Tr...
2019-10-1842 min