Shows
Eye Give a Damn!Marketing, Branding & Standing Out as an Eye Care ProfessionalIn this episode of the Eye Give a Damn Podcast, Dr. Allen sits down with Trudi Charest, also known as The Eye Care Marketer, to talk all things marketing, personal branding, and how eye care professionals can thrive in today’s digital world.
Whether you’re an OD who owns a clinic or just looking to build your personal brand, this conversation is packed with actionable insights. Trudi shares strategies for social media, tips on how to show up online authentically, and why branding matters even if you’re not the business owner.
Trudi brings a powerhouse resume: she’s a licens...
2025-03-2844 min
Optometry UnleashedEpisode 8: Trudi Charest – How to Master the Art of Personal Branding (and Why)Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.
Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, LinkedIn profile tips, and how to avoid oversharing on social media. They also discuss the 10 + 10 Sales System from Trudi’s book, “The Digital Sales Rep”, and how to overcome fear to...
2024-05-171h 02
Optometry Profits Revealed with Peter PrechtTrudi Charest - Strategies to Enhance Eye Care Business VisibilityTrudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols.Together, they discussed the significance of personal and business digital branding in the optical industry and the exciting developments in the upcoming Eyewear Artwalk event. Get ready to uncover valuable insights and actionable strategies to enhance your business's profitability...
2024-02-0838 min
See What We SeeEpisode 38: The Digital Future with Trudi CharestOn this very special episode of "See What We See" we sat down with Trudi Charest, Optician, Founder of Jobs4ECPs, and Co-Founder of Marketing4ECPs.Today she tells us about her journey from Optician to Bestselling Author, discusses the future of eyecare in the digital world, and why digital marketing is a must in 2023.To check out her best selling book CLICK ON THIS LINK This episode is sponsored by EssilorLuxottica Canada
2023-09-2152 min
The Optical Journal PodcastTrudi Charest | Marketing4ECPs - Optical Journal PodcastDaniel speaks with the co-founder of Marketing4ECPS, Trudi Charest, about her best-selling book, The Digital Sales Rep. https://www.amazon.com/Digital-Sales-Rep-Target-Clients-ebook/dp/B09RY21K5M/
2022-07-0733 min
Best Seller SecretsHow to 3x Your Sales During a Pandemic featuring Trudi CharestHow to 3x Your Sales During a Pandemic– Publish. Promote. Profit. with Rob Kosberg Episode 154 Trudi CharestTrudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for healthcare practices. Trudi is well known for designing, developing, and facilitating training and marketing programs to health professionals across North America. She is also a Licensed Optician with over 25 years of extensive eyecare experience.Trudi was one of Vision Monday’s “2019 Most Influential Women” in the optical industry. She is an active OWA member and has recently been elected to the board of directors for Optical Women’s Ass...
2022-04-2833 min
EyeCode MediaInvest in the Market w/ Trudi Charest and Kevin WilhelmShow Sponsor: CooperVision
Get the exact code every time and protect against and audits with AutoCoder at https://eyecodeeducation.com/pages/autocoder
Connect with Marketing4ECPs: https://marketing4ecps.com/
2021-10-1129 min
Power Hour OptometryThe Power Hour 3/3/2021Connect, Inspire, Lead—these are the core values of OWA - Optical Women's Association. In recognition of International Women's Day, Power Hour sits down with OWA President Robyn Crimmins and members Janna Neal, vice president of operations for Zyloware, and Trudi Charest, cofounder of Marketing 4ECPS, about how OWA inspires and supports its members.
2021-03-0550 min
OWA Talks PodcastTrudi Charest Digital Networking & Social SellingIf you are like every business owner, executive or sales person, when the lockdown happened you understood how important it was to be able to connect virtually to your patients and customers. Now virtual and digital communications are the norm. Connecting, networking and selling online will be the way of the future. What do you need to do to build a personal and business profile and where should you start?Trudi Charest co-founded Marketing4ecps, a digital marketing agency focused on building digital advertising for optometrists, opticians, and ophthalmologists, in 2015. She is well known for designing, developing...
2020-06-2639 min
Try Not To Blink#BuildMyInstaJimmy and Roya meet with special guest Kevin Wilhem to discuss how important it is to market your business!SOURCES Marketing4ecps: https://marketing4ecps.com/Build a Strong Social Media Presence Post COVID 19 Webinar: https://marketing4ecps.com/covid-19-resources/#BuildmyInsta: https://www.trynot2blink.com/buildmyinsta/https://www.healio.com/ophthalmology/ophthalmic-business/news/online/%7Bf7fa312c-4b9b-4a21-8fc0-a8c2f19dcbae%7D/blog-marketing4ecps-qa-with-co-founder-trudi-charestUNUM APP: https://unum.la/REPOST APP: http://repostapp.com/
2020-04-2757 min
Nerdy Optometrist7. EyeInnovate 2019 - A closer lookFor the last episode of 2019, we have a special guest to wrap up the year. It is a privilege to have the CEO and Co-Founder of 4ECPs, Ms. Trudi Charest, as a guest for the podcast. Trudi is a well known speaker, eye care business strategist and an influencer who has helped several practitioners grow their practices with her expertise. She talks about her journey and the rapid change in the field of digital marketing. We also discuss and share some snapshots about EyeInnovate 2019. EyeInnovate is the marketing event of the year which is designed...
2020-01-0127 min
INVISION Podcast With Dee CarrollINVISION Podcast with Dee Carroll (Episode 10): Trudi Charest of 4ECPsIn this episode of INVISION with Dee Carroll, brought to you by Art Optical Contact Lens, Dee talks with the co-founder of 4ECPs and the EyeInnovate conference, Trudi Charest.First Trudi gives a little info on her personal background, including her family’s optical heritage, working as an optician in retail, a sales rep for B+L and Optos, and training and producing live events, and how her company 4ECPs was founded with partner Kevin Wilhelm due to a lack of available marketing resources for ECPs. At 6:30 minutes, Dee asks about the idea for the EyeInnovate conference, held in Nov...
2019-12-1026 min