Shows
Truelogic DX PodcastEp. 123: Designing for Conversions: UX/UI Strategies for E-Commerce SuccessTruelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO).
Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.
2024-12-1335 min
Truelogic DX PodcastEp. 122: ANC's Market Edge: Digital Marketing for Business GrowthJoin us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.
2024-10-1816 min
Truelogic DX PodcastEp. 112: Selling the Experience and Not the ProductGoing beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go.
On this episode of Truelogic DX, we’ll talk about the importance of emotional marketing for millennials and gen Z and why pulling at people’s heartstrings instead of telling them about your product features is what will drive sales.
2024-07-2629 min
Truelogic DX PodcastEp. 100: A Look Back at the 100 EpisodesTruelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode!
Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come.
2024-04-1238 min
Truelogic DX PodcastEp. 98: Winners and Losers: Google Ads BehaviorDid you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the costs and getting people interested?
Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone...
2024-03-2225 min
Truelogic DX PodcastEp. 96. Cebu Pacific vs Philippine Airlines: SEO Battle of Airline Companies
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO?
Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through...
2024-03-0927 min
Truelogic DX PodcastEp. 92: Local Languages in the Digital CampaignDiscover the pivotal role of integrating local languages, notably Filipino in building authentic audience connections in your digital marketing campaign.
2024-02-0919 min
Truelogic DX PodcastEp. 91: Understanding the 2024 Filipino Digital ConsumersExplore the evolving landscape of Filipino digital consumers in 2024, exploring their demographics, online behaviors, e-commerce trends, and the impact of culture on their digital interactions.
2024-02-0517 min
Truelogic DX PodcastEp. 90: How Not to Mess Up Your Site's Moving DayOver the years, we've probably seen dozens of “Site Migrations” from big brands. Except for a handful, the site migration usually ends with “and they all moved from one crisis to another.” That being said, we're going to talk about the process of site migration, but we'll do it using a house-moving analogy.
2024-01-2621 min
Truelogic DX PodcastEp. 89: Cookie ApocalypseIn 2024, a big change is coming– the start of Google’s third-party cookies phase-out which marks a major shift in digital advertising and website tracking. Google has already testing this since January 4th, so the time without cookies is getting closer. What does this bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies?
TRUELOGIC SHOW NOTES
Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and me...
2024-01-1922 min
Truelogic DX PodcastEp. 88: Why Users Don’t Like Your Website?Conversion Rate Optimization is used to increase the percentage of visitors who take a desired action on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. Let’s take a look at things that you can control to influence your users when it comes to your website.
2024-01-1226 min
Truelogic DX PodcastEp. 87: The 2023 Philippine Digital e-Conomy
It's that time again when we close out one year and we enter another. So in today’s episode, let’s take a deep look at how the Philippine Digital e-Conomy has progressed over the years, especially in 2023.
2024-01-0823 min
Truelogic DX PodcastEp. 86: Are Backlinks No Longer a Google Ranking Factor?Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating the importance of backlinks by saying that he no longer believes that they are a top 3 ranking signal. In today’s episode, let’s explore how Google’s perspective on the importance of backlinks has evolved, as shared by key figures within the company, and what this means for modern SEO strategies.
2023-12-2223 min
Truelogic DX PodcastEp. 85: Social Media Trends in 2024Did you know that Meta has launched its first smart glasses with a display? Have you heard that Mastercard has harnessed the power of Natural Language Processing to create a Facebook messenger bot that can decipher customer needs and automate payments? And, would you believe that Netflix has saved a staggering $ 1 billion in annual revenue by leveraging AI to enhance its personalized recommendation system? If you want your brand to be in the same light and make those profits, we keep an eye on the social media trends for 2024 and see how you can use them to your advantage.
2023-12-1223 min
Truelogic DX PodcastEp. 84: Social Media Crisis Management 101
With great power comes great responsibility, and businesses must be prepared for the unexpected: a social media crisis. A social media crisis doesn’t have to mean the end of your brand’s reputation because the actions you take to get ready for and address them are within your control. So, regardless of the size or type of your business, it's always beneficial to have a crisis management plan on hand. In this podcast, we’ll discuss the effects of a social media crisis and the actions you can take to prevent and effectively handle such scenarios.
2023-12-0532 min
Truelogic DX PodcastEp. 83: Digital Primer | Navigating Advertising in the Digital Era with Bobby SimborioJoin me as we set off on an intriguing exploration of the digital marketing landscape with the remarkable Bobby Simborio. We’ll navigate through his compelling journey across varied terrains of advertising, from a dynamic full-service Filipino agency to the challenging realm of publishing and the brand side. Bobby candidly shares how his career trajectory intersected with the advent of digital technology, transforming not only his work but also the entire marketing and communication industry. Fasten your seat belts as we switch gears to the evolution of digital advertising, a realm where Bobby and I have braved immense challenges an...
2023-11-2845 min
Truelogic DX PodcastEp. 82: Digital Marketing Trends in 2024
Ever wondered how the digital marketing landscape in the Philippines is shifting? Join me, Bern San Juan, as I shed light on the fascinating changes that occurred in 2023 and what’s on the horizon for 2024. This episode is teeming with data, trends and strategies from 73% of Filipinos expressing concerns about online privacy to the growing relevance of email marketing. Yes, you read that right, email marketing is still in the game. YouTube is another key player with an astonishing 88% of online Filipinos tuning in. But that’s not all. We discuss the strong influence of word of mouth, the rise...
2023-11-2119 min
Truelogic DX PodcastEp. 81: State of Cybersecurity in the Philippines
Did you know that ransomware and extortion cases in the Philippines increased by 57.4% in 2022 with 11 reported cases across key sectors? Threat actors are utilizing more aggressive tactics to pressure organizations, with harassment being involved 20 times more often than in 2021, according to Palo Alto Networks. The 2023 Unit 42 Ransomware and Extortion Report showed the Philippines took up the 4th spot in Southeast Asia, alongside Malaysia. Learn more about the state of cybersecurity in the Philippines and how to protect your business from this kind of ransomware attack.
2023-11-1420 min
Truelogic DX PodcastEp. 80: Anatomy of an Effective Social Media AdSavvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and Instagram is all about the right approach. Having a strong social media content strategy is important for figuring out what you want to say, but what’s just as important is how you say it in order to make the biggest impression on users. To know more about the elements of effective social media ad, listen in.
2023-11-0735 min
Truelogic DX PodcastEp 79: Digital Primer | JP Paglinawan's Transformational Marketing MindsetIn this episode of Digital Primer, industry expert Ibarra Villaseran interviews JP Paglinawan, the General Manager of ANTA Philippines. With over 20 years of experience in the retail industry, JP shares his insights on digital marketing and his encounters with digital in his profession. He discusses the early days of digital in the early 2000s and how it was treated in his career. Tune in to learn more about JP's wealth of experience and his perspective on digital marketing in the retail industry.
TRUELOGIC SHOW NOTES
Digital Marketing - Any marketing that uses...
2023-10-2421 min
Truelogic DX PodcastEp. 78: How Businesses Can Prepare for The Holiday Shopping Rush
The Philippines has one of the longest Christmas holiday celebrations in the world. In some houses, trees are up, lights are on, and stuff is piling ready for gift wrapping. While most brick-and-mortar stores are opening up, online shopping is still dominant—as a channel for both purchase and discovery. For context, 81% of year-end shoppers made online purchases in 2021, while just 62% shopped in-store. So to prepare for the holiday shopping rush this year, here are five trends that brands can use to maximize MSD moments, according to Meta.
TRUELOGIC SHOW NOTES
Digital Marketing - An...
2023-10-2020 min
Truelogic DX PodcastEp. 77: Transitioning To Google Analytics 4: What Does This All MeanJoin us for the final episode of our three-part series on Google Analytics 4 (GA4), hosted by SEO expert Bernard San Juan III, this episode explores the significant changes GA4 brings to data tracking. Discover how GA4 differs from Universal Analytics, from its interface to its metrics. Whether you've already migrated or are considering the switch, gain insights to stay competitive in the digital world.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, YouTube, and LinkedIn pages.
2023-10-1125 min
Truelogic DX PodcastEp. 76: U.S. vs Google: The Biggest Antitrust Trial in 20 YearsJust a couple of weeks after Google celebrated its 25th birthday, the tech giant will face hard questions from the US government about how it orchestrated its dominance of internet search. It's the government's first major monopoly case to make it to trial in decades and the first in the modern internet age. The outcome of the landmark case could bring significant changes to Google and the future of the Internet. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. So to know more about th...
2023-10-0324 min
Truelogic DX PodcastEp. 75: Part 2 | Transitioning To Google Analytics 4: The Nosebleed StuffOn July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.
To learn more about digital marketing, visit https://www.truelogic.com.ph/. Yo...
2023-09-2917 min
Truelogic DX PodcastEp. 74: Part 1 | Transitioning To Google Analytics 4: Where's My Data?On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.
TRUELOGIC SHOW NOTES
Digital Marketing - Any marketing that uses e...
2023-09-2119 min
Truelogic DX PodcastEp. 74: Part I: Transitioning To Google Analytics 4On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.TRUELOGIC SHOW NOTESDigital Marketing - Any marketing that u...
2023-09-1919 min
Truelogic DX PodcastEp. 73: Digital Primer | Leveraging Micro-Moments with Princeton TanJoin Ibarra Villaseran, Client Service Director of Truelogic, and special guest Princeton Tan, General Manager of Consumer Care Products Inc., as they explore the fascinating world of "Micro-Moments." Discover how these small, yet impactful chances are shaping the consumer journey in the digital landscape and how brands are capitalizing on these fleeting opportunities to drive engagement and increase ROI. Whether you're a seasoned marketer or new to the digital game, this conversation provides practical insights that will revolutionize your approach to digital marketing without overwhelming you with tech jargon. Tune in and unlock the power of micro-moments for marketing success.
2023-09-1236 min
Truelogic DX PodcastEp. 72: Content Repurposing as a Strategy: Performance Metrics to CheckEpisode Description: As marketers looking to craft effective web content, we're always striving to get the most out of our efforts, and that's where content repurposing comes in. But how do you execute it effectively? Well, that's what we're here to explore today. Here’s what you need to know to get more mileage out of your available material.TRUELOGIC SHOW NOTESDigital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It al...
2023-09-0525 min
Truelogic DX PodcastEp. 71: The State of the Philippine EconomyJust last year, the Philippines' GDP surged to $400 billion, outpacing ASEAN and global averages with this booming GDP, vehicle sales, real estate, and reduced poverty. With the rise of online shopping and a projected $600 billion economy by 2028, we'll help you understand how you can make the most of this economic boom. Hosted on Acast. See acast.com/privacy for more information.
2023-08-2919 min
Truelogic DX PodcastEp. 70: Digital Primer | Navigating Digital Marketing: Yoj Vestudio's Micro-Moments Hosted by Ibarra Villaseran, Client Service Director of Truelogic, gain practical strategies to leverage micro-moments for marketing success. He is joined by Yoj Vestudio, a senior portal and digital UX officer with over 10 years of experience, who reveals the critical role context and communication play in Google's micro-moments.Without the tech nosebleed, tune in for a dynamic conversation that will reshape your approach to digital marketing.Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your c...
2023-08-2230 min
Truelogic DX PodcastEp. 69: Introducing Threads: A New Era in Social MediaAfter months of speculation and secrecy, Mark Zuckerberg’s long-rumored competitor app to X is here. Threads were unveiled as a companion to Instagram, the popular photo-sharing network that Mr. Zuckerberg’s company, Meta, bought more than a decade ago. To learn more about how to use it and what features are available in this app, keep on listening. Hosted on Acast. See acast.com/privacy for more information.
2023-08-1512 min
Truelogic DX PodcastEp. 68: Digital Primer | Redefining Real Estate Marketing with Jayme UyAre you ready to revolutionize your real estate marketing game? Join us on the Digital Primer Podcast, where we're breaking new ground in the world of digital marketing. In this episode, Ibarra Villaseran, Client Services Director at Truelogic, sits down with Jayme Uy, a real estate marketing professional. With an innovative and resourceful approach, Jayme bridges the gap between academia, advocacy, and the corporate world, bringing together the best communication practices to revolutionize how we perceive and engage with real estate. Hosted on Acast. See acast.com/privacy for more information.
2023-08-0821 min
Truelogic DX PodcastEp. 67: Fundamentals of Pay-Per-Click MarketingOn a scale of 1 to 10, can you gauge your level of understanding when it comes to paid advertising? Despite the fact that 45% of small businesses engage in some form of online advertising, the concept of pay-per-click (PPC) remains elusive for some. As a digital marketer, it is essential to possess PPC skills in your arsenal or, at the very least, have a basic comprehension of it. Let's talk about the fundamentals of PPC and how to integrate it into your marketing. Hosted on Acast. See acast.com/privacy for more information.
2023-08-0127 min
Truelogic DX PodcastEp. 66: When is It Time to Rebrand?The question of when to rebrand your business is one that arises for almost every company at some stage, particularly if you have been operating for several years and encounter challenges with your current branding or if you simply feel that your logo needs a fresh look. And while rebranding can be extremely beneficial in certain situations, it’s not a decision to take lightly. After all, rebranding is an investment of both time and resources. So before embarking on this effort, you want to make sure that rebranding will be worth it. Hosted on Acast. See acast.co...
2023-07-1925 min
Truelogic DX PodcastEp. 65: DigitalPrimer | The Sweet Success Formula: Ruby Rodriguez's Digital Marketing JourneyEmbark on a digital journey like no other with the Digital Primer Podcast, hosted by industry expert Ibarra Villaseran, Client Services Director at Truelogic. Join Ibarra and marketing veteran Ruby Rodriguez as they dive deep into real-world digital conversations without the tech nosebleed. From their combined expertise and experiences, gain actionable tips and practical advice to thrive in the digital realm. Hosted on Acast. See acast.com/privacy for more information.
2023-07-0428 min
Truelogic DX PodcastEp. 64: How Social Media Algorithm Affects Content CreationDiscover why platforms change their algorithms, how algorithms work on popular platforms like Facebook, Twitter, Instagram, and TikTok, and the effects on content visibility, relevance, engagement, format, quality, and discoverability. Gain valuable tips for adapting to algorithm changes and maximizing content visibility. Whether you're a marketer or curious about social media algorithms, this episode offers insights to thrive in the evolving digital landscape. Hosted on Acast. See acast.com/privacy for more information.
2023-06-2735 min
Truelogic DX PodcastEp. 63: Link Building 101 in the World of SEOBacklinks serve as an endorsement of your content and show search engines that other websites consider your content valuable and worth linking to. However, not all backlinks are created equally, as search engines such as Google evaluate the quality, relevance, and authority of the linking website while assessing your website's backlinks. In this episode, we'll review the basics of link building and provide you with the tools and knowledge you need to build high-quality backlinks for your website. Hosted on Acast. See acast.com/privacy for more information.
2023-06-1523 min
Truelogic DX PodcastEp. 62: How to Run a Content Audit in 2023Have your performance metrics on conversion landing pages plateaued? Organic results in search generating the same ol’ click-through rate? Well, it’s clear it’s time to shake things up. Conducting a well-organized content audit with the goal of enhancing specific metrics sheds light on where your existing content is falling flat and how it can be improved. In this podcast episode, we’ll talk about how you can perform a content audit for your own business, and discover high-quality tools to help you streamline the process. Hosted on Acast. See acast.com/privacy for more information.
2023-06-0622 min
Truelogic DX PodcastEp. 61: The Invisible Power of Your Social MediaIn today's world, likes and follows are not enough to sustain a brand's online presence. To be successful in the digital landscape, companies need to understand how to leverage the power of social media to build brand legitimacy and drive lead generation. Let’s dive into the importance of inbound marketing and lead generation marketing, and how social media ads can help promote your brand. Hosted on Acast. See acast.com/privacy for more information.
2023-05-3020 min
Truelogic DX PodcastEp. 60: Project Magi: Is Google Making a Major Change to Search?Have you heard the news about Google’s latest update? Codenamed Project Magi, it is expected that this will develop into a new search engine replacing the traditional Google search engine that we are all familiar with. A lot of the details of Project Magi are still being kept under wraps but with approximately 160 engineers working on this, we are expecting big things. But the question is: Will it give the tech giant an edge? Hosted on Acast. See acast.com/privacy for more information.
2023-05-2315 min
Truelogic DX PodcastEp. 59: A Survivor’s Guide to a Google Core UpdateGiven that Google has a search history of over 20 years and conducts more than two trillion searches each year, it's not unexpected that the search engine updates its algorithm regularly. In fact, in the last year alone, Google Search has undergone more than 3000 changes. Learn what you need to do to improve your website so it won't just survive a Google core update – but maybe even thrive. Hosted on Acast. See acast.com/privacy for more information.
2023-05-1631 min
Truelogic DX PodcastEp. 58: Best Careers in Digital Marketing You Can Apply For in 2023With the digital marketing market expected to grow at a CAGR of 32.1% by 2028 and over 6 billion internet users projected by 2027, the demand for skilled digital marketers soaring. In this episode, we'll explore the top digital marketing careers, technical and soft skills required, and tips to kickstart your digital marketing career. Hosted on Acast. See acast.com/privacy for more information.
2023-05-1031 min
Truelogic DX PodcastEp. 57: From Business Management to Digital Marketing: A Career Perspective with Dennis De SilvaIn this episode, we explore TD Consulting PH founder and industry expert, Dennis De Silva, a.k.a Tser Dennis' journey from a graduate of business management and accountancy to becoming a successful digital marketer and renowned writer. He also shares his expertise on content marketing and the latest changes in the digital marketing landscape and how he has adapted his strategies to stay ahead of the curve. Hosted on Acast. See acast.com/privacy for more information.
2023-04-2542 min
Truelogic DX PodcastEp. 56: Online Reviews: Why They Matter & How to Get More in 2023Online reviews are an effective word-of-mouth marketing strategy in the digital age, providing outside perspectives on products and services. Consumers also rely on reviews to make virtually every purchase: Amazon for a new coffee maker, Trip Advisor for an upcoming vacation to Costa Rica, Google to find a good handyman, and Yelp for a fun tapas restaurant. Getting people to leave reviews is hard, but it’s essential to giving customers the information they need exactly when they need it and improving your marketing strategy. Hosted on Acast. See acast.com/privacy for more information.
2023-04-1825 min
Truelogic DX PodcastEp. 55: The Power of Brand StorytellingDiscover the transformative power of brand storytelling and how it can help you connect with your audience on a deeper level. Whether you're a startup looking to establish your brand identity or an established business looking to refresh your brand, this episode will provide valuable insights into the power of brand storytelling and how you can leverage it to connect with your audience. Hosted on Acast. See acast.com/privacy for more information.
2023-04-1130 min
Truelogic DX PodcastEp. 54: This Year in Search 2022: Insights into the Changing Filipino MindsetIn today's fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game. And with billions of searches conducted worldwide, the internet provides a treasure trove of valuable insights into what drives human behavior and the trends that will shape our lives in the year ahead.In this episode of our podcast, we dive deep into Google's Year in Search 2022 report, which provides a wealth of information on the top searches and consumer trends that emerged over the past year. Hosted on Acast. See acast.com/privacy for more...
2023-03-2818 min
Truelogic DX PodcastEp. 53: How ChatGPT Can Revolutionize Your SEOThis is our 9th episode on ChatGPT, because we don’t think we can continue to talk about it and not talk about its impact on the profession we see when we look in the mirror - an SEO. So, let’s clarify something… this is not a conversation about how ChatGPT with Bing is going to Kill Google. In this episode, we are going to talk about how ChatGPT can power your SEO and help you up your game. Hosted on Acast. See acast.com/privacy for more information.
2023-03-2124 min
Truelogic DX PodcastEp. 52: Rage Against The Smart MachinesIn a world dominated by modern technology, it's surprising to see the resurgence of analog phones, particularly flip phones from the mid-1990s. From the iconic flip phone to other vintage devices, people are ditching their smartphones for simpler, more affordable options. Recently, young people have shared their unboxing videos and tutorials on achieving a vintage aesthetic with these phones on TikTok. Join us as we discuss the resurgence of analog phones and what it means for the future of communication. Hosted on Acast. See acast.com/privacy for more information.
2023-03-1416 min
Truelogic DX PodcastEp. 51: Auditing Your Website in 2023Are your website performance dipping? Are visitors complaining about their experience on your site? Has it been a few years since the last update? Then it may be time for a website audit. A website audit may feel overwhelming at first glance. But don’t let that stop you. Once you’ve run it once, managing your assets in the future becomes a breeze. Let’s take a look at what website analysis is like and how it can help improve your website’s search engine ranking, visibility, and user experience. Hosted on Acast. See acast.com/privacy for more...
2023-03-0727 min
Truelogic DX PodcastEp. 50: Why Short-Form Video is the Most Powerful Marketing Tool Right NowShort-form content’s popularity is rapidly rising. Many people, especially younger generations, are watching videos that are less than one minute long. Major social media platforms are now offering opportunities to create short content. This can make video content more accessible for viewers and content creators. In this episode, we’ll talk about some of these popular short video formats and how you can use them to your advantage. Hosted on Acast. See acast.com/privacy for more information.
2023-02-2819 min
Truelogic DX PodcastEp. 49: The AI War: Bard vs ChatGPTAlphabet, the parent company of Google, and Microsoft are in a race to become the dominant player in the AI chatbot market with the recent launch of Google’s “Bard” and Microsoft’s announcement of a forthcoming AI product which is the inclusion of ChatGPT 4 on Bing and Microsoft Office. Both companies aim to use AI technology to improve their respective search services, Bing and Google Search, which are significant sources of revenue for each company. While both Bard and OpenAI’s ChatGPT offer similar services, enabling users to receive human-like responses by inputting questions, requests, or prompts, let’s see what are...
2023-02-2121 min
Truelogic DX PodcastEp. 48: ChatGPT: Revolution or Hype?New artificial intelligence chatbot ChatGPT has taken the internet by storm. Having such a high-quality general-purpose chatbot available to anyone has sparked the wildest imaginations, and there have been crazy applications. Is ChatGPT the revolutionary AI we’ve all been waiting for? Or is it just another fad that’s raced to the finish line before technology could keep up? Hosted on Acast. See acast.com/privacy for more information.
2023-02-1428 min
Truelogic DX PodcastEp. 47: The Fear of Trying New Social Media ChannelsIn today's world, you can't afford to be static. With so many social media channels available at our fingertips, reaching out to other platforms can help you connect with new customers and keep your business running. Laszlo Lim, one of the managing partners of Invictus PH, a business strategy and communications solution company, talks about the importance of diversifying your social media channels to ensure your brand’s long-term digital success. Hosted on Acast. See acast.com/privacy for more information.
2023-02-0741 min
Truelogic DX PodcastEp. 46: The Philippine Digital e-ConomyJust as countries embarked on a return to pre-pandemic normality, global headwinds started to blow, threatening to derail a full economic recovery. Despite these macroeconomic headwinds, the Philippines remains on course with e-commerce seen to drive its digital economy surge to $35 billion. Hosted on Acast. See acast.com/privacy for more information.
2023-01-3114 min
Truelogic DX PodcastEp. 45: Web 3.0: The Future of InternetWhat’s all the hype around Web 3.0? Talk to most people that write or cover tech, and you’ll get a lot of buzzwords: decentralized, blockchain, privacy, and artificial intelligence. But what do these mean? In this episode, we’re going to dip our toes (we’re not going to deep dive) into Web 3.0 and help you understand what’s coming and why you should care. Hosted on Acast. See acast.com/privacy for more information.
2023-01-2421 min
Truelogic DX PodcastEp. 44: How to Win Your Audience with StorytellingVince Golangco, CEO of the top online magazine in the country, When in Manila, joins us in this Truelogic DX episode to share how his company has stayed on top of its game for over a decade. He also shares its humble start, how he grew the team, and some of the growing pains they encountered in the beginning. With close to 200 social media platforms to choose from, Vince also shares tips on how to choose the right social platforms for your business and how to grow your brand through storytelling. Hosted on Acast. See acast.com/privacy...
2023-01-1730 min
Truelogic DX PodcastEp. 43: You don’t need an Iron Man SuitThe web offers a wide array of technologies and it’s easy to get lost in all the choices. Some are straightforward and they tend to be open-sourced. Some are sophisticated and can do anything from simple scheduling to training natural language AI. But with all the technology available to us today, how do you know which technology is for you? Hosted on Acast. See acast.com/privacy for more information.
2023-01-1021 min
Truelogic DX PodcastEp. 42: S&R vs Landers: Battle of Online Grocery StoresS&R and Landers are the two fastest-growing membership shopping stores in the Philippines today. These online grocery stores have been popular over the past few years, as more Filipinos have embraced online shopping. But the question is: Which is the better online grocery store in terms of SEO? Hosted on Acast. See acast.com/privacy for more information.
2023-01-0329 min
Truelogic DX PodcastEp 41: 2022 Wrap-Up Series: Digital AdvertisingIt’s been a fast year so if you’re into digital, we thought we’d help make sense of how it’s fared. Continuing our conversation on the 2022 wrap-up, here’s a quick overview of digital advertising performance for 2022. Hosted on Acast. See acast.com/privacy for more information.
2022-12-2714 min
Truelogic DX PodcastEp. 40: 2022 Wrap-Up Series: The Digital EconomyDriven by the release of pent-up demand from consumers, the Philippine economy is projected to surge to a 7.2% growth in 2022 and will average 5.7% percent growth in 2023, according to the Philippines Economic Update (PEU) released by the World Bank. As 2022 is about to close, how did the Philippines do in terms of progress? Hosted on Acast. See acast.com/privacy for more information.
2022-12-2017 min
Truelogic DX PodcastEp 39: Real Estate SEO Tips and Strategies for 2023If you think real estate SEO is just like any other business’s SEO, then think again. Studies have shown that 95% of home buyers begin their home-buying journey online. This means that you should be positioned well enough to capture these leads. That’s where real estate SEO comes into play. In today’s Truelogic DX Podcast, we will share some helpful tips to make sure you’re more competitive in search engines and attracting buyers and sellers Hosted on Acast. See acast.com/privacy for more information.
2022-12-1319 min
Truelogic DX PodcastEp 38: SEO for the Banking and Financial IndustryFor SEO to be successful in the financial services industry, it is crucial to follow Google's algorithm updates and best practices. Around 90% of users click on the first results that appear on SERP, which makes SEO for banks very important. The competition is always high in the finance and banking sectors, especially with the rise of fintech but SEO can help financial brands stay on top. Let’s take a look at some effective SEO strategies without breaking the bank. Hosted on Acast. See acast.com/privacy for more information.
2022-12-0632 min
Truelogic DX PodcastEp. 37: Digital Marketing Trends in 2023In the digital marketing world, change is always constant. So, it’s no surprise that 2023 is shaping up to be a year of big changes. Do you want to know which digital marketing trends will dominate in 2023 and which you should apply to your business? In today’s episode, we keep an eye on them and see how you can use them to your advantage. Hosted on Acast. See acast.com/privacy for more information.
2022-11-2924 min
Truelogic DX PodcastEp. 36: In-house vs. Agency Marketing: Which is Best for You? part 2If you want to scale up your marketing, you will need talented people who can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Shell’s Head of Global Content Strategy Jason Cruz joins us in today's episode to find out which decision is better for you. Hosted on Acast. See acast.com/privacy for more information.
2022-11-2232 min
Truelogic DX PodcastEp. 35: In-house vs. Agency Marketing: Which is Best for You? - Part 1If you want to scale up your marketing, you will need talented people who can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Shell’s Head of Global Content Strategy Jason Cruz joins us in today's episode to find out which decision is better for you. Hosted on Acast. See acast.com/privacy for more information.
2022-11-1529 min
Truelogic DX PodcastEp. 34: The Future of Content Marketing: Planning of 2023 and beyondWe’ve said it before and we’ll say it again: content is king. Businesses that use content marketing see 6 times more conversions than companies that don’t. But if you want to have an effective content marketing strategy, you need to keep it up to date with the latest trends. Luckily, we’ve penned down some content marketing trends that will be applicable in the next year, and that will help you meet and exceed your marketing goals. Hosted on Acast. See acast.com/privacy for more information.
2022-11-0825 min
Truelogic DX PodcastEp. 33: SEO is Not Your Web DeveloperUnderstanding how web development vs SEO stack up against one another and how they work together is a crucial part of any digital marketing approach. The success of your website isn’t about web development vs SEO. It’s about using web development and SEO in harmony together. In today’s Truelogic DX Podcast, let’s go over some of the essential things digital-age business owners and marketers need to know about SEO for web development. Hosted on Acast. See acast.com/privacy for more information.
2022-11-0119 min
Truelogic DX PodcastEp 32: Learn Local SEOWhen looking for a product or service online, you’re more likely to choose a business near you. This is where local SEO comes in handy.Local SEO helps increase awareness in new markets by ensuring that your content includes the top search terms in your specific target area. In this episode, we share the latest local SEO trends that are essential for the growth of your business within a targeted locality. Hosted on Acast. See acast.com/privacy for more information.
2022-10-2516 min
Truelogic DX PodcastEp 31: Effective Link Building CampaignDid you know that 65% of digital marketers state that link building is the hardest part of SEO?In today’s episode, we decided to change things up and make things easier for you as we share some of the effective ways to find new link opportunities that can help improve your website’s ranking. Hosted on Acast. See acast.com/privacy for more information.
2022-10-1822 min
Truelogic DX PodcastEp 30: Battle of the Online Fashion Stores: Zalora vs SheinThe evolution of shopping from conventional stores shifted to online shopping, paving the way for the growth of the e-commerce industry. One can now explore almost all types of products online, from electronics to home essentials, from groceries to fashion.Zalora and Shein are the top online fashion destinations in the Philippines. But which of the two performs better in terms of SEO and other digital marketing strategies?Check out who will win the Truelogic DX Podcast's Battle of the Online Fashion Stores! Hosted on Acast. See acast.com/privacy...
2022-10-1128 min
Truelogic DX PodcastEp 29: Part 2 Starting a Career in Digital MarketingIn the first part, we talked about the demand for digital marketers, the advantages of choosing a career in this field, and most notably the skills needed to be a digital marketer.This time, we’ll talk about some tips on landing a job in this industry and how you can improve and transform your skills in digital marketing. Hosted on Acast. See acast.com/privacy for more information.
2022-10-0421 min
Truelogic DX PodcastEp 28: Part 1: Starting a Career in Digital MarketingAre you wondering if digital marketing is the right career for you? According to LinkedIn, the Digital Marketing Specialist role is among the top 10 most in-demand jobs with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more. With so many opportunities for professionals from creative to technical, now is the perfect time to kickstart your career in digital marketing. Hosted on Acast. See acast.com/privacy for more information.
2022-09-2717 min
Truelogic DX PodcastEp 27: The State of Philippine Digital Marketing Economy 2022From research, review, all the way to purchase, the Philippine audience quickly transitioned to digital. With 12 million new digital users during the pandemic, adoption to digital channels grew from websites, Facebook pages, YouTube channels and even TikTok. To help marketers and digital leaders navigate this new landscape, we pulled together the 2021 Annual Reports on digital and the developments coming down in the online space this year. Hosted on Acast. See acast.com/privacy for more information.
2022-09-2016 min
Truelogic DX PodcastEp 26: Ultimate Guide to Facebook Business ManagerDo you remember the time of having to set up separate admins for Facebook business pages? Are you still managing your pages and ad accounts for your brand through your personal account? Facebook Business Manager is going to be your best friend. It is a one-stop shop that keeps your Facebook business assets centralized, safe, and organized.In today’s Truelogic DX Podcast, we will learn more about Facebook Business Manager and how it can help you to optimize your ads and deliver successful campaigns. Hosted on Acast. See acast.com/p...
2022-09-1231 min
Truelogic DX PodcastEp 25: Why is SEO powerful for your business?When people go to find a product or service online, it all starts with a search. In fact, at least 68% of online experiences start with a search engine. This proves how vital SEO is to your business and ensuring your brand is at the top of the search results.While achieving great SEO results does take time, it’s an investment worth making. Learn more about the importance of this digital marketing strategy to your overall business success in today’s Truelogic podcast. Hosted on Acast. See acast.com/privacy for more information.
2022-09-0618 min
Truelogic DX PodcastEp 24: Social Media Management is a full time jobWith the continuous and fast growth of the digital marketing industry, it is a no-brainer that the demand for digital and social media marketers will rise. In fact, data from LinkedIn shows that the demand increased by 116.4%.But the question is: do you have what it takes to be a good social and community manager? Hosted on Acast. See acast.com/privacy for more information.
2022-08-2929 min
Truelogic DX PodcastEp 23: Are you using Social Media correctly?Are you using social media for your brands the right way? What are your reasons for having social media brand accounts in the first place? How often do you review your social media accounts and campaigns?Join the Truelogic Social Media Team as they shed light on businesses’ social media practices and how it affects – both positively and negatively – their brand and customers behavior. Hosted on Acast. See acast.com/privacy for more information.
2022-08-2226 min
Truelogic DX PodcastEp 22: Effective Remarketing Strategies for your BusinessDoes the shirt you like on one website keep popping up when you are randomly surfing the net? Is it following you? That’s the power of remarketing. Remarketing is the practice of serving ads across the internet to people who have already visited your website and it has the potential to rocket your conversion rates to new heights. It might represent a complex strategy that’s new to your marketing, but around 71% of businesses use this powerful tool for optimizing their advertising.Join us as we take a look at some remarketing strate...
2022-08-1520 min
Truelogic DX PodcastEP. 21: Carousell vs eBay: The Marketplace ShowdownWho would win the fight in Carousell vs Ebay?Carousell and Ebay are now the most successful and popular marketplaces in the world. While there are a growing number of alternative marketplaces available to sellers, these two titans of online shopping still stand head and shoulders above the rest.To help you make the right call to determine which marketplace is the best fit for your brand, we’ve conducted the ultimate comparison between them. Let’s see how the battle plays out! Hosted on Acast. See acast.com/privacy for more...
2022-08-0928 min
Truelogic DX PodcastEp 20: Digital Marketing for B2BThe digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend. In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business. Hosted on Acast. See acast.com/privacy for more information.
2022-08-0221 min
Truelogic DX PodcastEp 19: Enterprise SEO vs Small Business SEOFor any small or large-sized business, SEO is an aspect of marketing that simply cannot be ignored. Marketers say 89% SEO is effective for their business. It is where your customers are, and it is there that you need to stand out to them and stand apart from the competitors. However, SEO for small business versus for an enterprise are two completely different things. In today’s Truelogic DX Podcast, let’s differentiate enterprise SEO and small business SEO! Hosted on Acast. See acast.com/privacy for more information.
2022-07-2627 min
Truelogic DX PodcastEp. 17: SEO 101 - Part IJoin one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass.In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world. Hosted on Acast. See acast.com/privacy for more information.
2022-07-1953 min
Truelogic DX PodcastEp. 18: SEO 101 - Part IIJoin one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass.In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world. Hosted on Acast. See acast.com/privacy for more information.
2022-07-1953 min
Truelogic DX PodcastEp. 16: Boost your SEO with Content Gap AnalysisHow do you know what to write about?What topics should you cover in your niche to effectively pull traffic, leads and customers?How do you stand out from your competitors?The answer is simple: conduct a content gap analysis. If done right, you will know how to provide the best value possible to your target audience.In today’s Truelogic DX Podcast, we will help you find holes in your content so you can fill them and improve your website’s SEO. Hosted on Acast. See...
2022-07-1218 min
Truelogic DX PodcastEp. 15: Content Marketing 101Content marketing can help you attract leads, win more sales, and grow your business. At least 47% of buyers view three to five contents before engaging with a sales representative. Seventy-two percent of B2B marketers say content marketing increases engagement and the number of leads they generate.In today’s Truelogic DX Podcast, we will guide you through the best content marketing planning process and will teach you how to create the most effective kinds of content to engage your target audience. Hosted on Acast. See acast.com/privacy for more information.
2022-07-0533 min
Truelogic DX PodcastEp. 14: Building the Best Google AdWords CampaignGoogle AdWords is one of the best ways to generate traffic for your business online. With everything being sold and bought through the Internet on websites, using mobile phones and laptops, there is no product that doesn’t go through online transactions. The fact that Google had generated a revenue of almost $210 billion in 2021 indicates that nearly all businesses worldwide are using their services to advertise their products. Google AdWords is replacing traditional marketing ways and it looks like there is no going back. Hosted on Acast. See acast.com/p...
2022-06-2818 min
Truelogic DX PodcastEp. 13: Google Ads Implements 3-Strike PolicyThree strikes and you’re out!In September 2021, Google Ads began testing its three-strikes pilot program for accounts that repeatedly violate ad policies. Recently, Google has updated its violation policies where strict penalties will be given for violations, including the third strike resulting in account suspension.This new three-strike rule will be implemented in June 2022. Hosted on Acast. See acast.com/privacy for more information.
2022-06-2114 min
Truelogic DX PodcastEp. 12: SEO Wars: Uniqlo vs BenchUniqlo and Bench battle fiercely to win the hunger games in the Philippines! But how do these clothing brands compare on SEO and marketing?It's a GAME ON Truelogic DX Podcast! Hosted on Acast. See acast.com/privacy for more information.
2022-06-1429 min
Truelogic DX PodcastEp. 11: Social Media Trends to watch in 2022Today, nearly six in 10 people worldwide use social media. As social media continues to evolve, new trends are coming up at a harrowing pace. In order to remain competitive, businesses continue to look for ways to battle for consumer attention while staying true to their brand values. Don’t get left behind and stay up-to-date on these biggest social media trends for marketers in 2022. Hosted on Acast. See acast.com/privacy for more information.
2022-06-0746 min
Truelogic DX PodcastEp. 10: Building your Brand’s Online Reputation - Part 2The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend. In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business. Hosted on Acast. See acast.com/privacy for more information.
2022-05-3120 min
Truelogic DX PodcastEp. 9: Building your Brand’s Online Reputation - Part 1Reputation matters. Becoming a well–known and established brand requires a solid reputation. Nearly every element of running a business is tied to how your customers perceive you and what they think of your brand. By implementing online reputation management strategies, you can ensure that your business is being noticed and talked about for all the right reasons.Learn how to use the power of ORM to strengthen your positive brand identity to outrank the competition in this newest episode of Truelogic DX Podcast. Hosted on Acast. See acast.com/privacy for more in...
2022-05-2417 min
Truelogic DX PodcastEp. 8: Building a Good Client-Agency RelationshipThe ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to long-term success as a business. With strong communication, clear expectations, and trust between both parties, your agency can build a reputation for total client satisfaction.Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!Definition of terms:Account managers- maintains the company's existing relationships with a client or group of clients, so that they will continue usi...
2022-05-1747 min
Truelogic DX PodcastEp. 7: New Bill Alert: Banning Surveillance Advertising ActThe US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Facebook, Google and others.Introduced on Jan. 18 by Reps. Anna Eshoo and Jan Schakowsky and Sen. Cory Booker, 'The Banning Surveillance Advertising Act', seeks to limit the ways that Big Tech serve ads to their users, banning the use of personal data altogether.Will this bill be a huge game changer for every digital marketer? How will this affect PH and local businesses** targeting US markets?**Real Estate companies like O...
2022-05-1024 min
Truelogic DX PodcastEp. 6: Shopee vs Lazada: Web Design Battle of E-Commerce GiantsShopee and Lazada are now the biggest e-commerce platforms in the Philippines. Due to the pandemic, the digital acceleration in the country increased exponentially and with that, we’re here to dissect the two giants’ performance in terms of performance gaps, usability and design.To get the creative insights from Truelogic, Gab and Ant also joined the episode as they shared their personal and professional views on Lazada and Shopee.Learn more about the web designs of Shopee and Lazada in the current Digital Landscape in our Truelogic DX – The Podcast Edition...
2022-05-0339 min
Truelogic DX PodcastEp. 5: Be Heard and Podcast: Amplifying Your Brand’s VoiceDid you know that the Philippines is ranked 6th as the fastest-growing country by podcast listening? Since the start of the pandemic, there’s an unprecedented growth of over 42% increase in podcast consumption globally while 100% in the Philippines alone with 31 million active and regular listeners. Founder and CEO of Podcast Network Asia Ron Baetiong gives an overview of how podcasting transcends in the Philippines, and how it’s becoming the new word of mouth. And is it good for your business too? Hosted on Acast. See acast.com/privacy for more information.
2022-04-2656 min
Truelogic DX PodcastEp. 4: White Hat vs Black Hat SEO: How to be a Search Engine HeroIn a nutshell, white hat vs black hat technique in SEO is ethical vs unethical SEO. One of them isn’t very illegal, but it might not also be the best for your website.What are the things you have to know before doing either of these techniques? Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition! Hosted on Acast. See acast.com/privacy for more information.
2022-04-1234 min
Truelogic DX PodcastEp. 3: GA4: The New Kid in TownAs the successor to Universal Analytics, Google Analytics 4 (GA4) was released in late 2020 and it’s only now that people have started to take notice.It’s not meant to be a controversial change, but given how invested businesses have been in universal analytics the change is making waves. Hosted on Acast. See acast.com/privacy for more information.
2022-04-0525 min
Truelogic DX PodcastEp. 2: Developing Strategy for Digital ChannelsLet’s talk about Strategy!A lot of brands either don’t have solid digital roadmaps, take their strategies on the fly or at best have siloed approaches to their marketing and even their digital campaigns.Let’s get these ideas married and learn how you can have one seamless marketing experience for your customers across multiple channels. Hosted on Acast. See acast.com/privacy for more information.
2022-03-2922 min
Truelogic DX PodcastEp. 1: Fundamentals of Digital Marketing: Surviving the Digital LandscapeIf there’s a behavior that the pandemic has forced onto us - apart from wearing masks, spritzing alcohol every few seconds, and keeping each other at a distance - it is to be reliant on digital for almost everything that we need.But what does it really mean for businesses to be on digital? Definitely not just about having a Facebook page for sure! It’s a whole new ball game!Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Po...
2022-03-2253 min
The RJ Ledesma PodcastEp. 73: Ibarra Villaseran & Bernard San Juan III of Truelogic | The RJ Ledesma PodcastIbarra Villaseran is the general manager of Truelogic while Bernard San Juan III is their managing partner. Together, they have grown Truelogic into one of the leading and largest digital marketing firms in the Philippines that offers a broad selection of digital marketing solutions. Learn more about Truelogic on The RJ Ledesma Podcast.The RJ Ledesma Podcast is powered by Podcast Network Asia and Podmetrics. Hosted on Acast. See acast.com/privacy for more information.
2022-01-171h 01