Shows
Insurance Technology AMPlifiedEpisode 12: Agency in a Box: How Momentum + TrustedChoice.com Are Revolutionizing Insurance with Chip BaccioccoIn this episode of the Momentum Amped podcast, hosts Michael Lebor and Peter welcome Chip from trustedchoice.com to discuss the recent merger and its implications for independent agents. They explore the excitement surrounding the merger, the feedback from the community, and the technological advancements that will enhance the agent experience. The conversation delves into lead generation, the importance of data and AI, and strategies for agents to improve their conversion rates. Chip shares valuable insights and advice for agents to thrive in the evolving landscape of the insurance industry.
2025-07-1044 min
The Insurance Technology PodcastCreating Lasting Momentum in InsurtechIn this episode of The Insurance Technology Podcast, Reid chats live in New York at Insurtech Insights with Peter Germanov and Michael Lebor, the CEO and president of Momentum by NowCerts.Tune into their candid conversation to dive into the stories that shaped who Peter and Michael are today and how they joined forces to create lasting momentum in Insurtech.Episode HighlightsSetting the scene at Insurtech Insights (00:40)Michael reminiscing on growing up in New York (1:29)Peter’s relocation from Bulgaria to Canada to New England (5:03)From humble roots to humbling success (11:18)St...
2025-06-271h 10
Be Real Show#452 - Ryan Hanley gets REAL about being On a mission to help leaders FINISH BIG.Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience. Learn more at https://ryanhanley.com Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He’s also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast. Ryan loves to...
2024-09-1356 min
Get Authentic with Marques OgdenHow To Reach Your Peak With Authenticity, with Entrepreneur Ryan Hanley!Join us as we chat with Ryan Hanley, the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm. With 18 years of industry experience, Ryan has held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. He is also the founder of Rogue Risk, a first-of-its-kind digital commercial insurance agency. Ryan is a sought-after keynote speaker, bestselling author of Content Warfare, and producer of the Finding Peak Podcast. Learn how Ryan's passion for innovation and growth drives his success and helps others achieve their peak.Learn more at https://ryanhanley.comReady to e...
2024-07-3040 min
Get Authentic with Marques OgdenHow To Reach Your Peak With Authenticity, with Entrepreneur Ryan Hanley!Join us as we chat with Ryan Hanley, the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm. With 18 years of industry experience, Ryan has held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. He is also the founder of Rogue Risk, a first-of-its-kind digital commercial insurance agency. Ryan is a sought-after keynote speaker, bestselling author of *Content Warfare*, and producer of the Finding Peak Podcast. Learn how Ryan's passion for innovation and growth drives his success and helps others achieve their peak.Learn more at https://ryanhanley.comReady to elevate y...
2024-07-3036 minGet Authentic with Marques OgdenHow To Reach Your Peak With Authenticity, with Entrepreneur Ryan Hanley!Join us as we chat with Ryan Hanley, the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm. With 18 years of industry experience, Ryan has held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. He is also the founder of Rogue Risk, a first-of-its-kind digital commercial insurance agency. Ryan is a sought-after keynote speaker, bestselling author of *Content Warfare*, and producer of the Finding Peak Podcast. Learn how Ryan's passion for innovation and growth drives his success and helps others achieve their peak.Learn more at https://ryanhanley.comReady to elevate y...
2024-07-2924 minThe Insurance Technology PodcastA Live Panel Recap from Insurtech Boston ‘24In this episode of The Insurance Technology Podcast, Reid covers key post-event takeaways from Insurtech Boston ’24, captured live from House of Blues with Nick Lamparelli, managing partner of Insurance Nerds, and Charles “Chip” Bacciocco, CEO of TrustedChoice.com.Get ready to be inspired as these three insurtech thought leaders reflect on the event topics, comparing insurance to hide-and-seek, sharing excitement about the “golden age of innovation,” and speculating on how factors like AI and telematics will impact the industry. Episode Highlights· The speedy pace of Generative AI (2:45)· The roller coaster of a startup (1...
2024-05-3143 min
Agency Nation RadioCelebrating an SEO Milestone: An Employee Takeover PodcastTrustedChoice.com employees have taken over the IA Advantage podcast once again with breaking news! Listen as Steve Gomez, Director of SEO, and Viviana Buzo, Director of Marketing, look back at TrustedChoice.com over the last decade and share the SEO strategies the company has employed leading to a major SEO event.
2023-10-1815 min
Agency Nation RadioTrustedChoice.com Referrals on Demand: The Answer to the Producer Availability ProblemIA Advantage Presented by TrustedChoice.com
Chip and team announce major product news, revealing more options and greater control over prospecting for individual producers.
2023-09-2034 min
This Wobbly LifeEpisode Nine: Ryan HanleyMy special guest today is someone I've known for quite a while, and I'm excited to have him on the show. Ryan Hanley is the founder and president of Rogue Risk, Founder of Hanley Media, and the host of The Ryan Hanley Show. He's a fabulous writer and has a newsletter called Finding Peak, which you should find on Substack or his website, ryanhanley.com Ryan also hosts podcasts and has his own called the Ryan Hanley Show, which is well-known in the insurance industry and beyond in various roles throughout his career. Most notably, CMO of...
2023-06-011h 13
Independent VoicesFlood Insurance with The Hartford's Charna Loughran & Phil Rager30 Million Californians are under Flood watch due to recent weather conditions. Having Flood insurance is piece of mind. Find out what is ONLY covered with Flood Insurance,what is considered a basement, commercial vs residential coverage, and for agents, WHY they should offer it to their clients. The Hartfords Sales Directors for Hartford Flood, Charna Loughran and Phil Rager explain all of that and more with Host James Lott Jr .Phillip Rager, ANFI started in the P&C insurance industry 29 years ago handling claims. The last 22 years I’ve working with the National Flood Insurance Program as a Senior Te...
2023-03-3033 min
Agency Nation RadioPart 1 of 3 InsurTech Summit: Tech Trends DefinedThe Big “I” recently hosted an InsurTech Summit with TrustedChoice.com. Chris Cline, Agents Council for Technology, executive director, talks to Lou Moran III, Big “I" InsurTech Task Force chair, principal of Inter-Agency Insurance Services in Knoxville, and Jason Walker, president of Agency Revolution kick off the three-part series. The insurance leaders play a quick round of word association, in their own words, defining key terms in the insurance technology. See where your understanding of data, APIs, and marketing stands up to these leaders!
And the future? You’ll hear a bit about that too!
Remember to tune into parts 2 and 3, e...
2023-02-0820 minThe Insurance Technology PodcastThe Math Behind the Producer Availability ChallengeIn this episode of The Insurance Technology Podcast, Reid speaks to Trustedchoice.com CEO Chip Bacciocco about what Chip has coined the “producer availability challenge.”Get ready to learn the math behind the producer availability challenge and the formula needed to solve it.Episode HighlightsCoining the term “producer availability challenge” (1:00)When prospects lose confidence (5:34)Is sales just an art form? (22:30)What Chip would change in the industry (46:00)
2023-02-0359 minThe Insurance Technology PodcastChanging the Bait: Switching Strategies for SuccessIn this episode of The Insurance Technology Podcast, Reid speaks to Trustedchoice.com CEO Chip Bacciocco about his fishing hobby as a kid, how he stumbled into insurance and found his passion, the influence of his mentors, the transformation of Trustedchoice.com, and more. Catch this episode to find out how Chip changed the bait and switched strategies for success – going from Wall Street dreams to becoming an insurance pro.Episode HighlightsCelebrating a decade of helping the independent agent (5:28)Fishing in famous trout streams as a kid (9:30)Joking about his “insurance professional” ambitions (12:32)Turnin...
2023-01-2046 minThe Insurance Technology PodcastIn the Hot Seat with Chip BaccioccoIn this episode of The Insurance Technology Podcast, podcast co-host Christen Kelley puts Chip Bacciocco, CEO of TrustedChoice.com, in the hot seat with rapid-fire questions to give you a sneak peek into some fun facts about Chip before the full-length episode is released.
2023-01-0605 min
Agency Nation RadioMarketing Mix for the New YearMarketing doesn't need to be complicated, but it does take time, and it's absolutely a team effort. Three industry experts share insights and top strategies for 2023. Kasey Connors, Trusted Choice VP of operations at the Big "I" national headquarters hosts Casey Rotary, director of marketing at Mason McBride in Michigan and Stacie Cooper, marketing project manager Liberty Mutual/Safeco Insurance/State Auto. The group talks about digital marketing, content creation and website strategy that will help independent agents grow their visibility with the right clients for their agency.
Agency Nation Radio is where insurance professionals turn on the mic and...
2022-12-1520 minIndependent VoicesIndependent Voices: Live Entertainment Insurance with SNAPP's Brent WallaBrent Walla, Snapp Entertainment is focused on ensuring that clients are covered and classified correctly. As a former professional in the live entertainment space, Walla understands his clients’ operations and their risks, translating insurance policy language into an operational language that clients actually speak and understand. snappinsurance.com James Lott Jr is the host.Also goto trustedchoice.com to find the best Independant Agent to help you with your insurance needs!
2022-12-0724 min
Agency Nation Radio20-Minute Master Class: Content Strategies for SEOIA Advantage, presented by TrustedChoice.com
TrustedChoice.com employees have taken over the IA Advantage podcast this month to bring you a master class in search engine optimization content strategies.
Listen as Steve Gomez, Director of SEO, picks the brain of a leading SEO consultant to uncover strategies for creating web content that enhances your overall SEO. You’ll learn tips on selecting topics, how to improve existing content, how to deal with Google’s changing algorithm, and more.
2022-11-2925 min
IA Advantage PodcastWriting Their Own Script: Coterie’s Unique Vision of the Future of Small Commercial InsuranceChip sits down in person with friend and "intrapreneur", Bobbie Collies, VP of Distribution at Coterie, about the company's very innovative approach to small commercial insurance in support of independent agents. For more information: Learn more about Coterie Become a Recommended Agent on TrustedChoice.com
2022-09-1519 min
IA Advantage PodcastA Tale of Two Careers: Big Changes, Big AdventuresTwo friends of the show have made big career-changing moves recently. Chip brings them both together to share the exciting stories behind each of their moves, the what-if moments, and to exchange career advice. For more information: Learn more about ACT Learn more about Vertafore Become a Recommended Agent on TrustedChoice.com
2022-04-2543 min
IA Advantage PodcastSemsee: Making the Case that Nothing is Impossible for the IA ChannelChip sits down with Philip Charles-Pierre, CEO of Semsee, to talk about the past, present and future SEMCI technology platforms and what it all means for independent agents and IA companies. Plus a side conversation about what’s behind the HUB / Bold Penguin acquisition of Insureon! Pull up a chair. For more information: Learn more about Semsee Take the 2022 Commercial Agent Survey Become a Recommended Agent on TrustedChoice.com
2022-03-1425 min
IA Advantage PodcastIs Small Commercial E&S Being Reinvented in Chicago?Chip is joined by one of the top thought leaders in the digital wholesale space - Kathy Burns, Chief Digital Officer of Ryan Specialty and CEO of The Connector. They took a few minutes out of their recent meeting in Milwaukee to talk about old times and new opportunities, and even a potential partnership! Join them to learn how new technology is giving independent agents unprecedentedly quick and easy access to the E&S marketplace for small commercial risks.
2021-11-0516 min
IA Advantage PodcastA Birthday Story: The Big "I" Turns 125In 1896 the insurance industry was changed forever. It’s the oldest, largest insurance and most influential insurance industry trade association in the world. Chip talks with the current and future chairs of the Independent Insurance Agents & Brokers of America along with the CEO, Bob Rusbuldt, to learn how the Big "I" has supported independent insurance agents and brokers throughout the years. For more information: Become a Big "I" member Get Recommended on TrustedChoice.com
2021-09-1333 min
IA Advantage PodcastIVANS and Ask Kodiak Joining Forces: Creating the Marvel Universe of Insurance IntegrationIt's a Beercast! With big news and multiple things to celebrate, Chip sits down over beers with Reid Holzworth, CEO of IVANS, and co-founders of Ask Kodiak, Allan Egbert and Mike Albert to discuss their bold new plans for a better connected insurance industry. Find out what's in store for the IA channel with the merger of these two insurtech heroes and why it means we can all break out the bubbly. 🍺 For more information: Learn more about IVANS Learn more about Ask Kodiak Become a Recommended Agent on TrustedChoice.com
2021-08-2334 min
IA Advantage PodcastWunderite: Putting the Wonder in UnderwritingAgents have more technology at their disposal than ever before. So why are so many still resorting to pen and paper? Find out in this episode when Chip speaks with startup insurtech founders, Peter MacDonald and Joe Schnare of Wunderite. For more information: Learn more about Wunderite Become a Recommended Agent on TrustedChoice.com
2021-08-0224 min
IA Advantage PodcastLions & Tigers & Motorhomes: The Unvarnished Backstory Behind the Trusted Choice Brand. Part 2Why was the Trusted Choice national co-brand for independent agents created in the first place? In part 2 of this podcast mini-series, Chip talks candidly with current and past chairs of Trusted Choice for a little history lesson and an intriguing look ahead at the future of IA branding and marketing in the post-COVID era. Did you miss Part 1? Listen to: Why Be a Trusted Choice Agent? Part 1 For more information: Become a Big "I" member Fee Insurance Group Mason-McBride Hartland Insurance Agency Get Recommended on TrustedChoice.com
2021-07-2030 min
IA Advantage PodcastCentral Beliefs: A New CEO Builds on Rich TraditionThis podcast was almost a year in the making. It’s not often that an historic mutual insurer like Central Insurance welcomes a new leader, especially one that isn’t yet 40 years old. On May 13, 2020, Evan Purmort took over the reins of 145-year old company right in the midst of a global pandemic. On top of that, the company was tackling some large-scale initiatives, including a major technology platform overhaul and a creative rebrand. Chip checks in with Evan one year later to hear how it all went and what other new things are in store...
2021-06-2142 min
IA Advantage PodcastNew Research: Digital Adopters Outperform The RestThe latest Agent For The Future study reveals that high digital adopters grew 60% faster than low digital adopters. Chip sits down with Tyler Asher, President of Independent Agent Distribution at Liberty Mutual and Safeco Insurance, to learn more about the findings and how they reveal a clear path to help agents of any size transform and grow. For more information: Report: Rise of the Digital Insurance Agency Learn More about Liberty Mutual and Safeco Agent for the Future Become a Recommended Agent on TrustedChoice.com
2021-05-1731 min
IA Advantage PodcastA New Chapter: Catching Up With Ryan HanleyIn this bonus episode, Chip checks in with digital marketing expert, former employee, and new agency owner, Ryan Hanley. As the world was coming to grips with an unprecedented pandemic last March, Ryan was launching a brand new agency. Crazy? Or crazy like a fox? Learn how he did it, including the secret weapon that helped him succeed. For more information: Learn more about Rogue Risk Become a Recommended Agent on TrustedChoice.com
2021-05-0523 min
IA Advantage PodcastGoing Bold: Behind the Scenes of the American Family + Bold Penguin AcquisitionAmerican Family and Bold Penguin are teaming up on an InsurTech adventure. Chip Bacciocco sits down with two of his friends who are bringing these companies together. For more information: Learn more about American Family Learn more about Bold Penguin Learn more about Main Street America Become a Recommended Agent on TrustedChoice.com
2021-04-2149 min
IA Advantage PodcastApplied Acquires EZLynx: CEOs Share Backstory and VisionThousands of independent agents were surprised by this big news last month. The backstory behind this important merger of two leading IA tech providers is as interesting as the plan for moving forward. For more information: Press Release: Applied Systems to Acquire EZLynx Learn more about Applied Learn more about EZLynx Become a Recommended Agent on TrustedChoice.com
2021-02-1255 min
IA Advantage PodcastWhy Be a Trusted Choice Agent? Part 1Did you know that Trusted Choice independent agents are 46% more likely to be recommended by consumers than other independent insurance agents? So what does it mean to be a "Trusted Choice" agent, anyhow? In part 1 of this mini-series, we talk with Kevin Brandt and Kasey Connors of Trusted Choice, and Marc Burdell of TrustedChoice.com to learn what it means to be a Trusted Choice agent, what benefits and resources are available, and how to get started. For more information: Big "I" Independent Insurance Agents & Brokers of America Website Become a Trusted Choice agent...
2021-02-1032 min
IA Advantage PodcastGoing Digital: Why Agents Are Here to StayThere may be bright skies ahead for the independent agent despite the profound pressures they've faced during the COVID crisis. In this IA Advantage Podcast, Kevin Kerridge shares how Hiscox’s quote and bind technology is keeping agents indispensable in the new digital era.
2021-01-1126 min
Agency Nation RadioNyssa Lieder & Viviana Buzo, TrustedChoice.comGuest podcaster, Scott Howell, talks with SEO & marketing experts, Nyssa Lieder and Viviana Buzo of TrustedChoice.com. They share the insurance consumer shopping trends they are seeing as a result of coronavirus and how agents can shift to boost their presence online.
2020-08-1049 minAgency Nation RadioHow to Find Your Secret SEO BackdoorIt really starts with doing the researching and paying attention to all the possibilities. That's probably not the answer you were hoping for, however, the impact of finding just one can be incredible. This is a full deep dive into the current state of affairs of SEO and what you need to do for people to find you. Because there is plenty you need to get right and even more you need to avoid getting wrong. That's what I talk to Nyssa Lieder, of TrustedChoice.com, about how she handles ranking...
2019-05-061h 00
Insurance Happy HourOn the Road at #Elevate18We were on the road this week and recorded at Agency Nation/TrustedChoice.com's conference Elevate. Also, we discuss how marketing is an investment and what to do instead of cutting marketing when money gets tight.
Elevate (https://www.elevateconference.com/)
The Safeco lead source board at Elevate https://www.getitc.com/emailmarketing/customercommunications/images/safeco-lead-source-board.jpg
2018-06-2900 minAgency Nation RadioHow Long Should You Wait for Your SEO?I doubt that you are, because it's really hard to keep doing something you don't think is working. Not to mention you could've have missed something and waited all that time for nothing... Doesn't SEO sound great? Guess what though, if you can survive all of that, you'll be rewarded with a constant stream of leads that never runs dry. Well, I mean if you don't keep up appearances it will eventually stop flowing. That's what TrustedChoice.com SEO master Nyssa Lieder and I talk just to make sure you remember.
2018-04-2114 minAgency Nation RadioHow Pretty Should Your Agency Be?Probably a little more than it is right now. It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential. So much is said through the design of your agency's website, logo and other materials without you having to say a word. If it's done well it will and should look like it was effortless, which can commonly lead you to believe anyone can do it. When the truth is making it look easy is the hardest part you shouldn't entrust...
2018-01-0517 min
The Profitable Property Management Podcast5: Ryan Hanley on Getting Found Online with Content MarketingToday, on The Profitable Property Management Podcast, I‘m talking with Ryan Hanley, the Senior Vice-President of Marketing at TrustedChoice.com and author of “Content Warfare”, a book that will help you find your audience, tell your story and win the battle for attention online. Ryan got his start in the insurance industry where he used content marketing (which others said didn’t work their industry) to generate six-figures in new business premium a month. Since then, Ryan has used those strategies to help other offline businesses get found online and today we’re going to dive in...
2017-08-3147 min
The Profitable Property Management Podcast5: Ryan Hanley on Getting Found Online with Content MarketingToday, on The Profitable Property Management Podcast, I‘m talking with Ryan Hanley, the Senior Vice-President of Marketing at TrustedChoice.com and author of “Content Warfare”, a book that will help you find your audience, tell your story and win the battle for attention online. Ryan got his start in the insurance industry where he used content marketing (which others said didn’t work their industry) to generate six-figures in new business premium a month. Since then, Ryan has used those strategies to help other offline businesses get found online and today we’re going to dive in...
2017-08-3147 minAgency Nation RadioPoor Customer Experience is Destroying our Competitive Advantage - ANR87This episode is the second half of our conversation on the 4 year anniversary of the McKinsey & Company "Agency of the Future" report. We also dissect a phone call recorded through TrustedChoice.com which will blow your mind. Get more Agency Nation Radio here.
2017-07-2241 minAgency Nation RadioChip Bacciocco: An Inside Look at the Turnaround of TrustedChoice.comFrom struggling insurtech startup to thriving, profitable industry technology leader, listen as Chip Bacciocco, TrustedChoice.com CEO explains the turnaround. Learn more about TrustedChoice.com. In this episode of Agency Nation Radio, you get the inside baseball on all things Chip Bacciocco and TrustedChoice.com. Get more Agency Nation Radio here.
2016-12-0142 minAgency Nation RadioWhat is Insurtech and Why Should Independent Agents Care?The Insurtech Startup movement is certainly a hot topic within the insurance industry right now. But what is Insurtech? In this episode of Agency Nation Radio, Marty and Ryan examine what is means to be an insurtech company and whether or not TrustedChoice.com falls into that category. Get more Agency Nation Radio here.
2016-11-2951 minAgency Nation RadioNyssa Lieder, TrustedChoice.com SEO Master Guru, on the Secret to Ranking in SearchSEO doesn't have to be like the Wizard of OZ behind a curtain. There aren't tactics, tricks and gimmicks. SEO is a set of technical best practices for delivering value via search engine. In this episode Nyssa Lieder spills the beans on SEO best practices. Get more Agency Nation Radio here.
2016-10-2133 minAgency Nation RadioPicking the Brain of TrustedChoice.com Chief Technology Officer Derek HydeWe're joined by our CTO Derek Hyde for a special guest interview to talk insurance technology and leadership. We get into problem solving technology solutions, product development and what it means to be a hands-on leader. This is an episode you don't want to miss. Get more Agency Nation Radio here.
2016-09-1543 min
The Vincenzo Landino Show142: Content Warfare with Ryan Hanley There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention. Buy the Content Warfare Book Listen to the Content Warfare Podcast Work with Ryan About Ryan Hanley Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry...
2016-06-1547 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News142: Content Warfare with Ryan Hanley There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention. Buy the Content Warfare Book Listen to the Content Warfare Podcast Work with Ryan About Ryan Hanley Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry...
2016-06-1547 min
The Vincenzo Landino Show142: Content Warfare with Ryan Hanley There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention. Buy the Content Warfare Book Listen to the Content Warfare Podcast Work with Ryan About Ryan Hanley Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry...
2016-06-1547 minAgency Nation RadioANR22 - The Biggest Marketing Failure at TrustedChoice.com in 2015“We are experimenters just like you, our listeners, and I want to bring out a situation where our experiment didn’t quite go as planned.” Marty Agather
In this episode, Ryan Hanley explains the biggest marketing failure experienced by TrustedChoice.com in 2015.
2016-04-0544 min
The Modern Customer PodcastWhat Is The Purpose Of A Brand With Ryan HanleyWhat is the purpose of a brand? This is a question I’ve been asking to a handful of thought leaders. Ryan Hanley--the VP of Marketing at TrustedChoice.com, speaker, podcaster and author of the Amazon bestseller, Content Warfare--was someone I discovered through his show on Periscope where he took it upon himself to dissect an article I had written on the purpose of a brand.
The purpose of business–according to Peter Drucker one of the most popular management gurus of the 20th century–is to create a customer. But what about the purpose of a brand? How...
2016-02-0931 minAgency Nation RadioANR01 - Drones, Click Tracking and Improving Online Customer ExperienceThe business of insurance is busy.
That doesn’t mean you shouldn’t have access to the sales, marketing and automation tactics and strategies drive insurance agency growth.
Welcome to the very first episode of Agency Nation Radio, the insurance pros podcast.
Agency Nation Radio will be a weekly podcast hosted by Ryan Hanley, Head of Marketing for TrustedChoice.com and Marty Agather, Senior VP of Strategy for TrustedChoice.com.
Each week, we’ll dive into the topics and trends impacting the independent insurance industry. More importantly we’ll provide ideas and guida...
2015-12-2952 min
RV Lifestyle RV PodcastRT52: How to Make Money Renting Out Your RVIn business, having more demand than supply is usually a good thing - and that just happens to be the current state of the super hot RV rental market.
So says Joel Clark, co-founder, RVshare.com.
Clark says the RV rental market is so hot, in fact, that owners who want to rent out their RVs could make as much as $40,000 annually from doing so (depending on numerous factors, of course).
That also opens the door for those who want to be renters, allowing for more opportunity to enjoy the RVing lifestyle without a major investment.
Clark joins the Roadtreking...
2015-09-091h 01
Marketing and Finance (MAF) PodcastMPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content WarfareMPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content Warfare
In this episode I talk to Ryan Hanley.
He's my first international guest, based in Albany New York.
Originally an Insurance Adviser, Ryan transformed his business with a powerful marketing strategy. Becoming a Content Marketing expert podcaster and author, he is now a sought after speaker on the US circuit.
Hear how Ryan gave his business a shot of adrenaline charged marketing. Listen to how a focus on answering your client’s questions can catapult you to business success.
That...
2015-07-0841 min
This Old New Business with Jeff KorhanContent Warfare: Writing a Marketing AnthemRyan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Ryan also produces the Content Warfare Podcast -- and recently published his first book, Content Warfare: How to find your audience, tell your story, and win the battle for attention online.
2015-02-2740 min
The Insurance Marketing and Advertising PodcastProject CAP CEO on Digital Marketing for Independent AgentsChip Bacciocco, CEO of Project CAP, talks about the launch of the new TrustedChoice.com website that allows consumers to research insurance topics and get real-time quotes from multiple carriers, along with the need for digital marketing by independent agents.
2013-08-2300 min