Shows
Product StoriesIs Offering Equity to a Software House Worth It?Video In today’s video, Victor Purolnik, the founder of Trustshoring, talks about a common consideration by SaaS Founder, which is – Should I give equity to my software house? This video takes a look a the two primary considerations that you should take a look at when deciding whether or not to give equity to […]2025-01-0800 min
Product StoriesEverything You Need to Know About Working With Software Development AgenciesVideo In today’s video, Victor Purolnik, the founder of Trustshoring, talks about how software houses or software agencies work. What do they excel at when you should choose a software house to develop your software, and what do they struggle with? Having worked with software houses for years, this video takes an objective view to […]2024-12-1100 min
Product StoriesOverwhelmed SaaS Founder? Learn to Delegate Responsibility StrategicallyVideo In today’s video, Victor Purolnik, the founder of Trustshoring, discusses a common problem faced by most founders and even managers: how to delegate effectively and start delegating responsibility in your company, allowing you to focus on the areas that matter most in your business. Here are other videos you might like! Do Small […]2024-11-2700 min
Product StoriesHow AI Could Potentially Kill Your SaaS BusinessVideo In today’s video, Victor Purolnik, the founder of Trustshoring, answers one of the most burning questions in every SAAS Founder’s mind right now: Will AI kill my business? What impact will it have on our business model, and how can we adapt? Victor also looks at the latest trends and trajectory and which SAAS […]2024-11-2000 min
Product StoriesEverything You Need to Know to Succeed at Remote Hiring!Video In today’s video, Victor Purolnik, the founder of Trustshoring, talks about the things you need to pay attention to, clarify, and align when hiring remotely in order to succeed with remote hiring, hire the right people and of course have a smooth onboarding process. This will also allow your new hires to understand how […]2024-11-1300 min
Product StoriesThe 4 Crucial Things Buyers Look For When Buying a SAASVideo In today’s video, Victor Purolnik, the founder of Trustshoring, answers one of the most common questions about how to prepare for an acquisition and what buyers and investors look for in terms of tech due diligence. How can you prepare your business so that you get the best possible valuation, don’t leave money on […]2024-11-0600 min
Product StoriesFractional CTO Explained: Maximize Your Tech Strategy Without Full-Time OverheadVideo In today’s video, part of a multi-part series, Miguel Augustin, the COO at Trustshoring, talks about Fractional advisors and what these seasoned professionals bring. In this first episode, we’ll talk about the Fractional CTO. We’ll define who they are, the roles and responsibilities of a Fractional Chief Technology Officer, and how you can maximize […]2024-09-1100 min
Product StoriesSaaS Founder Guide: How to Coach Product Managers to SuccessVideo In today’s video, part of a multi-part series, Miguel Augustin, the COO at Trustshoring, talks about product management, what it entails today, and how you can start to coach your product manager to become successful. If you’ve recently hired a new product manager or promoted one, this episode will show you how to get […]2024-09-0400 min
Product StoriesHow to Avoid a Hostage Crisis with a Software AgencyVideo In this video, Victor Purolnik, founder of Trustshoring talks about the steps you need to take in the rare case that a software house or software agency decides to hold you hostage. This can happen due to a dispute over payments where the software agency or software house can lock you out of your […]2024-08-2200 min
Product StoriesWorking Remotely: Conducting Effective Stand-up MeetingsVideo In today’s video, Victor Purolnik the founder of Trustshoring, talks about a common problem that most remote teams face which is how to effectively communicate as a remote team and have effective stand-up meetings. Victor has been helping saas businesses to build, launch, and scale with the help of remote development teams for over […]2024-08-1400 min
Product StoriesHiring developers in Eastern Europe (Warsaw, Poland)Video In today’s video, Victor Purolnik, founder of Trustshoring talks about a common question he often gets from SaaS founders and that is where should you hire developers abroad, especially in Eastern Europe. Victor was in Warsaw, the capital of Poland and he talks about Warsaw and the opportunities and options you have as a […]2024-08-0600 min
Product StoriesWhose Job Is It to Develop the Product Roadmap?Video In the second episode of this multi-part series, Miguel Augustin, the Fractional CPO and Consultant Lead here at Trustshoring answers the question – Who’s job is it to build or develop the product roadmap? You can find part 1 here! – https://www.trustshoring.com/podcast/what-is-a-product-roadmap/ Here are other videos you might like! Effective techniques to prioritize your […]2024-07-3100 min
Product StoriesWhat is a Product Roadmap?Video In this video, Miguel Augustin, the Fractional CPO, and Consulting and Process lead at Trustshoring breaks down exactly what a product roadmap is and the signs of a failing or ineffective product roadmap Here are other episodes you might like Effective techniques to prioritize your product roadmap Solving common dev problems by doing SCRUM […]2024-07-1600 min
Product StoriesEverything You Need to Know About Developer RecruitmentVideo In this video, Victor Purolnik, founder of Trustshoring breaks down what the software developer recruiting process looks like, what companies do differently, and how you can start recruiting in-house using these processes and tips. Victor also talks about the use of AI in the recruiting process, how to use it as well as how […]2024-06-1900 min
Product StoriesWhat Makes a Job Attractive to a Software Engineer?Video In today’s video, Victor Purolnik, founder of Trustshoring, talks about the factors that make a job attractive to a software engineer, giving you insight into how to attract top engineering and product talent without competing on salary. Another video you might like Everything you need to know about the developer recruitment process2024-06-1300 min
Product StoriesWhat is HIPAA? [HIPAA + Violation Penalties ExplainedVideo Today, we’ll be learning all about HIPAA compliance and the consequences of breaching the regulations, with our very own David Lee! David is a Fractional CPO here at Trustshoring! He has more than 5 years in the Health and IT space and was the CPO at Point Health which was acquired by its sister […]2024-03-2805 min
Product StoriesHow Can You Quickly and Cheaply Onboard Users for Your SaaS?Video Getting users to quickly start on your app by importing their data, can massively increase your retention! User onboarding is one of those things that every software company and business knows is critical but struggles to get right. I’d like to share with you a quick hack on how to quickly and cheaply get […]2023-10-2003 min
Product StoriesIs It Better to Get a Technical Co founder, Hire a CTO, or Go At It Alone?Should you get a technical co founder, hire a CTO or go at it alone? Every time I get asked this question, I normally like to advise founders to think about the stages that every startup moves through and the type of tech lead they need for each stage.2023-10-1606 min
Product StoriesWhat Programming Language Would I Choose if I Was to Start All Over Again?I got asked a very interesting question about programming languages and which one I would choose if I was to start all over again. The short answer is JavaScript. Why? Lets talk about it2023-10-1605 min
Product StoriesProject Estimations: How to do it the right way.When it comes to project estimations today, the huge debate in the software industry normally revolves around estimation techniques and which technique is better. While the estimation techniques matter, the biggest problem today is forgetting that these estimations need to be analyzed deeper. In this episode I talk about how to open up that much needed dialogue, to help you get better estimations from your developers.2023-10-1606 min
Product StoriesHow Can a Non-Technical Founder Judge Code Quality?Every founder of a saas business wants to know that the development work being done either by their in house team or an outsourced agency is of the highest quality. In this video I discuss how founders can judge the quality of their code base, as well as the 3 traits of excellent code!2023-10-1602 min
Product StoriesHow Much Does It Cost to Build Software or an App?One of the most common questions in the software development today is what it costs to build a certain app or a software that does x. In this short video, I discuss the true cost of software and what you should be thinking about when you start to build.2023-10-1604 min
Grow A Small Business PodcastStarted as a freelance web developer, to founding Trustshoring, a company that finds you the right person for the job. Growing 50-60% every year, earning 6 million USD a year. Helped over 300 startups and businesses. (Victor Purolnik)In this episode, Troy interviews Victor Purlnik, who’s based in Berlin, Germany. Victor’s the founder of a company named Trustshoring. A company that helps companies without technical leadership launch and scale their business with remote developers from Eastern Europe. Helping over 300 startups and businesses. Realized his passion isn’t in programming but in referring people to people and teams that they can work with despite being a freelance web developer at the ripe old age of 14, he started Trustshoring, bootstrapped, and self-funded, in 2016, at the age of 23. Now growing 50-60% year over year on average, earning h...2023-01-1040 min
Product StoriesHow to run and operate multiple SaaS businessesThere’s more than one way to get into the SaaS field. Whether you already have a SaaS or are just considering it, you may be interested in becoming an investor, running multiple SaaS products instead of building one from scratch. How can you do that? How do you decide what to buy and when to sell? 2022-12-1539 minProduct StoriesHow to run and operate multiple SaaS businessesThere’s more than one way to get into the SaaS field. Whether you already have a SaaS or are just considering it, you may be interested in becoming an investor, running multiple SaaS products instead of building one from scratch. How can you do that? How do you decide what to buy and when to sell? 2022-12-1539 minProduct StoriesHow to run and operate multiple SaaS businessesThere’s more than one way to get into the SaaS field. Whether you already have a SaaS or are just considering it, you may be interested in becoming an investor, running multiple SaaS products instead of building one from scratch. How can you do that? How do you decide what to buy and when to sell? 2022-12-1539 min
Product StoriesSaaS Pricing done right – Analyses from 250 Pricing PagesPricing is an important issue for any SaaS company, and it’s not always easy to understand how to best use pricing to your company’s advantage. Today you’ll hear from Dor Sassoon, the co-founder of Stigg. Stigg is a platform that enables developers to ship pricing plans faster and introduces end-to-end self-service solutions for SaaS.2022-11-2443 min
Product StoriesCompliance for Working with Enterprise Customers (GDPR, HIPAA, SOC2, DPA)Summary: Are you looking for a way to understand GDPR, HIPAA, SOC2, DPA, and others so that you can sell to enterprise customers? Today’s guest is Girish Redekar from Sprinto. He knows all about compliance with these certificates because he’s gone through the process dozens of times, and his company works with these compliances. In […]2022-10-2534 minProduct StoriesCompliance for Working with Enterprise Customers (GDPR, HIPAA, SOC2, DPA)Video Summary: Are you looking for a way to understand GDPR, HIPAA, SOC2, DPA, and others so that you can sell to enterprise customers? Today’s guest is Girish Redekar from Sprinto. He knows all about compliance with these certificates because he’s gone through the process dozens of times, and his company works with these compliances. […]2022-10-2534 minProduct StoriesCompliance for Working with Enterprise Customers (GDPR, HIPAA, SOC2, DPA)Summary: Are you looking for a way to understand GDPR, HIPAA, SOC2, DPA, and others so that you can sell to enterprise customers? Today’s guest is Girish Redekar from Sprinto. He knows all about compliance with these certificates because he’s gone through the process dozens of times, and his company works with these compliances. In […]2022-10-2534 minProduct StoriesSaaS Pricing done right – Analyses from 250 Pricing PagesPricing is an important issue for any SaaS company, and it’s not always easy to understand how to best use pricing to your company’s advantage. Today you’ll hear from Dor Sassoon, the co-founder of Stigg. Stigg is a platform that enables developers to ship pricing plans faster and introduces end-to-end self-service solutions for SaaS.2022-10-1243 minProduct StoriesSaaS Pricing done right – Analyses from 250 Pricing PagesPricing is an important issue for any SaaS company, and it’s not always easy to understand how to best use pricing to your company’s advantage. Today you’ll hear from Dor Sassoon, the co-founder of Stigg. Stigg is a platform that enables developers to ship pricing plans faster and introduces end-to-end self-service solutions for SaaS.2022-10-1243 min
Product StoriesChargebacks, Fraud & Internationalization: Top tips from Paddle!Video Summary: What do you need to know about chargebacks, fraud, and internationalization? How can you recognize fraud? What do chargebacks cost? What do you need to know about rolling out software globally when it comes to taking payments? Today we are joined by Danielle Keeven, who is the VP of Finance at Paddle. In […]2022-10-1041 minProduct StoriesChargebacks, Fraud & Internationalization: Top tips from Paddle!Summary: What do you need to know about chargebacks, fraud, and internationalization? How can you recognize fraud? What do chargebacks cost? What do you need to know about rolling out software globally when it comes to taking payments? Today we are joined by Danielle Keeven, who is the VP of Finance at Paddle. In today’s […]2022-10-1041 minProduct StoriesChargebacks, Fraud & Internationalization: Top tips from Paddle!Summary: What do you need to know about chargebacks, fraud, and internationalization? How can you recognize fraud? What do chargebacks cost? What do you need to know about rolling out software globally when it comes to taking payments? Today we are joined by Danielle Keeven, who is the VP of Finance at Paddle. In today’s […]2022-10-1041 min
Product StoriesUnderstanding and working with developers as a non-technical founderSummary: Should you hire a CTO or get a technical co-founder? How can you hire a great engineer? Why are estimations such a mess? Today’s guest is Aman Agarwal, author of Tech Fluent CEO. Aman is exceptional at explaining tech to non-technical people. Aman shares the most common questions he gets from non-technical founders. Episode […]2022-09-2744 minProduct StoriesUnderstanding and working with developers as a non-technical founderVideo Summary: Should you hire a CTO or get a technical co-founder? How can you hire a great engineer? Why are estimations such a mess? Today’s guest is Aman Agarwal, author of Tech Fluent CEO. Aman is exceptional at explaining tech to non-technical people. Aman shares the most common questions he gets from non-technical founders. […]2022-09-2744 min
Product StoriesHow to innovate fast by staying small until PM-fit – Founder Story with Blake Folgado from OutsideSummary: Go big or stay small? Implement the best from both worlds. Today’s guest is Blake Folgado, CEO and Co-Founder of Outside. Blake has seen it all and shares his insights on how to innovate fast by staying small until the ability to achieve product market (PM)-fit. Episode Highlights/Topics: Parental Influence: How Blake started his […]2022-08-2237 minProduct StoriesHow to innovate fast by staying small until PM-fit – Founder Story with Blake Folgado from OutsideVideo Summary: Go big or stay small? Implement the best from both worlds. Today’s guest is Blake Folgado, CEO and Co-Founder of Outside. Blake has seen it all and shares his insights on how to innovate fast by staying small until the ability to achieve product market (PM)-fit. Episode Highlights/Topics: Parental Influence: How Blake started […]2022-08-2237 min
Product StoriesHow to make customer feedback accessibleVideo Summary: Are you overwhelmed with customer feedback? Do you want to know how to structure user research and distill the right insights? Today’s guest is Ferdinand Goetzen, Co-Founder and CEO of Reveall, an all-in-one customer insights platform. Ferdinand guides listeners through his framework for gathering data, structuring and interpreting it, distilling and validating the […]2022-08-0442 minProduct StoriesHow to make customer feedback accessibleSummary: Are you overwhelmed with customer feedback? Do you want to know how to structure user research and distill the right insights? Today’s guest is Ferdinand Goetzen, Co-Founder and CEO of Reveall, an all-in-one customer insights platform. Ferdinand guides listeners through his framework for gathering data, structuring and interpreting it, distilling and validating the right […]2022-08-0442 min
Product StoriesTurning user feedback into useful features with Toms Blodnieks from DeskTimeSummary: Are you struggling to collect, enter, print, and validate user feedback to ship new features that people actually want and will use? Today’s guest is Toms Blodnieks, COO and Head of Product and Business Development at DeskTime, a time-tracking SaaS for teams. Toms shares how DeskTime’s framework inspires and turns user feedback into useful […]2022-07-2739 minProduct StoriesTurning user feedback into useful features with Toms Blodnieks from DeskTimeVideo Summary: Are you struggling to collect, enter, print, and validate user feedback to ship new features that people actually want and will use? Today’s guest is Toms Blodnieks, COO and Head of Product and Business Development at DeskTime, a time-tracking SaaS for teams. Toms shares how DeskTime’s framework inspires and turns user feedback into […]2022-07-2739 min
Product StoriesWhat is technical debt, how to use it, and how to avoid it with Alex Omeyer from StepsizeSummary: There is one investor that will always lend you money, but it comes at a very high price. Technical debt—what is it, how do you borrow against it, how big is the interest, and how do you pay it back? Today’s guest is Alex Omeyer, founder of Stepsize. Technical debt comes in different shapes […]2022-07-1325 minProduct StoriesWhat is technical debt, how to use it, and how to avoid it with Alex Omeyer from StepsizeVideo Summary: There is one investor that will always lend you money, but it comes at a very high price. Technical debt—what is it, how do you borrow against it, how big is the interest, and how do you pay it back? Today’s guest is Alex Omeyer, founder of Stepsize. Technical debt comes in different […]2022-07-1325 min
Product StoriesFrom Amazon engineer to remote startup founder with Marin Smiljanic from OmnisearchSummary: What does working at Amazon teach you for your life as an entrepreneur? Why get a CTO co-founder, even though you are technical yourself? How can you build a remote team? Today’s guest is Marin Smiljanic, CEO of Omnisearch, who tells his story of going from being an Amazon engineer to a remote startup […]2022-06-3025 minProduct StoriesFrom Amazon engineer to remote startup founder with Marin Smiljanic from OmnisearchSummary: What does working at Amazon teach you for your life as an entrepreneur? Why get a CTO co-founder, even though you are technical yourself? How can you build a remote team? Today’s guest is Marin Smiljanic, CEO of Omnisearch, who tells his story of going from being an Amazon engineer to a remote startup […]2022-06-3025 min
Product StoriesSoftware quality and bugs within startups with Maximiliano Contieri from AvatureSummary: Everybody knows and hates bugs in software. You can’t fully avoid them, yet every single one is one too many. What can you do to have fewer bugs in your software? Today’s guest is Maximiliano Contieri, engineering project manager at Avature and computer science teacher at the University of Buenos Aires. He talks about […]2022-06-1534 minProduct StoriesSoftware quality and bugs within startups with Maximiliano Contieri from AvatureVideo Summary: Everybody knows and hates bugs in software. You can’t fully avoid them, yet every single one is one too many. What can you do to have fewer bugs in your software? Today’s guest is Maximiliano Contieri, engineering project manager at Avature and computer science teacher at the University of Buenos Aires. He talks […]2022-06-1534 min
Product StoriesQA – how to create impeccable software, fast with David Burns from BrowserStackSummary: Why is my app so buggy, and what can I do about it? Why can’t developers just test their own code? Who’s fault is it and who is to blame? Today’s guest is David Burns, Head of Open Source at BrowserStack, a popular platform for testing apps and websites in different browsers. David takes […]2022-06-0132 minProduct StoriesQA – how to create impeccable software, fast with David Burns from BrowserStackSummary: Why is my app so buggy, and what can I do about it? Why can’t developers just test their own code? Who’s fault is it and who is to blame? Today’s guest is David Burns, Head of Open Source at BrowserStack, a popular platform for testing apps and websites in different browsers. David takes […]2022-06-0132 min
Product StoriesDevOps for Non-Technical Founders with Alex Becker from Prioneer.ioSummary: Is your app slow or releases a pain that produces bugs or downtime? Are AWS, Docker, Kubernetes, and CI/CD just techie talk? What are DevOps and current server setups that ensure smooth releases and scalability of applications? Today’s guest is Alex Becker, founder of Prioneer.io, a SaaS tool that prioritizes customer requests. Alex is […]2022-05-1821 minProduct StoriesDevOps for Non-Technical Founders with Alex Becker from Prioneer.ioSummary: Is your app slow or releases a pain that produces bugs or downtime? Are AWS, Docker, Kubernetes, and CI/CD just techie talk? What are DevOps and current server setups that ensure smooth releases and scalability of applications? Today’s guest is Alex Becker, founder of Prioneer.io, a SaaS tool that prioritizes customer requests. Alex is […]2022-05-1821 min
Product StoriesWhat does it take to attract enterprise SaaS clients with Alexander Baron from Top.LegalVideo Summary Attracting enterprise clients often involves an entirely different approach than for smaller clients. What does it take to lure the big fish? Today’s guest is Alexander Baron, co-founder of Top.Legal, a SaaS tool that helps with smart collaboration on contract frameworks and negotiating agreements with clients. Episode Highlights/Topics: Automation: How and why Alexander […]2022-05-0535 minProduct StoriesWhat does it take to attract enterprise SaaS clients with Alexander Baron from Top.LegalSummary Attracting enterprise clients often involves an entirely different approach than for smaller clients. What does it take to lure the big fish? Today’s guest is Alexander Baron, co-founder of Top.Legal, a SaaS tool that helps with smart collaboration on contract frameworks and negotiating agreements with clients. Episode Highlights/Topics: Automation: How and why Alexander got […]2022-05-0535 min
Product StoriesSolving common dev problems by doing SCRUM right with Sohrab SalimiSummary Have you lost control over your development sprints? Is SCRUM just wild theory for you, and you’re not sure if you’re doing it right? Today’s guest is Sohrab Salimi, founder of SCRUM Academy and a certified SCRUM coach. He will guide and give us helpful advice.through the most common mistakes startup teams make when […]2022-05-0444 minProduct StoriesSolving common dev problems by doing SCRUM right with Sohrab SalimiSummary Have you lost control over your development sprints? Is SCRUM just wild theory for you, and you’re not sure if you’re doing it right? Today’s guest is Sohrab Salimi, founder of SCRUM Academy and a certified SCRUM coach. He will guide and give us helpful advice.through the most common mistakes startup teams make when […]2022-05-0444 min
Product StoriesSolving common dev problems by doing SCRUM right with Sohrab SalimiSummary Have you lost control over your development sprints? Is SCRUM just wild theory for you, and you’re not sure if you’re doing it right? Today’s guest is Sohrab Salimi, founder of SCRUM Academy and a certified SCRUM coach. He will guide and give us helpful advice.through the most common mistakes startup teams make when […]2022-04-0644 min
Product StoriesBuilding a SaaS now and 20 years ago with Alister Esam from Process BlissSummary How has the SaaS industry changed and evolved over 20 years? What is the best way to manage people with process? Today’s guest is Alister Esam, Founder of Process Bliss. Despite being a non-technical founder, Alister is a SaaS veteran. He launched his first SaaS in 2003 and then sold it to a competitor […]2022-03-2333 minProduct StoriesBuilding a SaaS now and 20 years ago with Alister Esam from Process BlissSummary How has the SaaS industry changed and evolved over 20 years? What is the best way to manage people with process? Today’s guest is Alister Esam, Founder of Process Bliss. Despite being a non-technical founder, Alister is a SaaS veteran. He launched his first SaaS in 2003 and then sold it to a competitor […]2022-03-2333 min
Product StoriesEffective techniques to prioritize your product roadmap with Rajesh Nerlikar from Prodify GroupSummary In this episode of Product Stories, Victor Purolnik talks to Rajesh Nerlikar, Co-Founder of Prodify, which helps SaaS startup founders, entrepreneurs, recruiters, executives, and product team leads become more product-driven by offering advising, coaching, hiring, and product management services. Episode Highlights/Topics: What made Rajesh go into product? Interest in customer problem space and UX […]2022-03-0943 minProduct StoriesEffective techniques to prioritize your product roadmap with Rajesh Nerlikar from Prodify GroupSummary In this episode of Product Stories, Victor Purolnik talks to Rajesh Nerlikar, Co-Founder of Prodify, which helps SaaS startup founders, entrepreneurs, recruiters, executives, and product team leads become more product-driven by offering advising, coaching, hiring, and product management services. Episode Highlights/Topics: What made Rajesh go into product? Interest in customer problem space and UX […]2022-03-0943 min
Product StoriesHow to avoid API troubles with Vedran Cindrić of TreblleSummary In this episode of Product Stories, Victor Purolnik talks to Vedran Cindrić, Founder of Treblle. If you’ve ever wanted to integrate with another software, had to use an existing integration, built various frontends, or use microservices, then you have or will deal with application programming interfaces (APIs). Episode Highlights/Topics: API Definition: Mechanism that transfers […]2022-02-2334 minProduct StoriesHow to avoid API troubles with Vedran Cindrić of TreblleSummary In this episode of Product Stories, Victor Purolnik talks to Vedran Cindrić, Founder of Treblle. If you’ve ever wanted to integrate with another software, had to use an existing integration, built various frontends, or use microservices, then you have or will deal with application programming interfaces (APIs). Episode Highlights/Topics: API Definition: Mechanism that transfers […]2022-02-2334 min
Product StoriesSuccessful Patterns in User Onboarding with Mark ColganSummary In this episode of Product Stories, Victor Purolnik talks to Mark Colgan, Founder of The Product Onboarders. Mark has audited more than 60 onboarding flows of SaaS companies and shares some of the costliest mistakes made as well as how to avoid them Episode Highlights/Topics: Why audit user onboarding flows? If it’s bad, people […]2022-02-0916 minProduct StoriesSuccessful Patterns in User Onboarding with Mark ColganVideo Summary In this episode of Product Stories, Victor Purolnik talks to Mark Colgan, Founder of The Product Onboarders. Mark has audited more than 60 onboarding flows of SaaS companies and shares some of the costliest mistakes made as well as how to avoid them Episode Highlights/Topics: Why audit user onboarding flows? If it’s bad, […]2022-02-0916 min
Product StoriesHow Perry Zheng leveraged his experience from working at Amazon, Twitter and Lyft to kickstart a successful SaaS company in the real estate spaceSummary In this episode of Product Stories, Victor Purolnik talks to Perry Zheng, a former Amazon, Twitter, and Lyft engineer and founder of Cash Flow Portal. Perry shares how he leveraged his experience working at such successful companies to start his own business building software for real estate syndicators. Episode Highlights/Topics: Cash Flow Portal: Helps […]2022-01-2623 minProduct StoriesHow Perry Zheng leveraged his experience from working at Amazon, Twitter and Lyft to kickstart a successful SaaS company in the real estate spaceSummary In this episode of Product Stories, Victor Purolnik talks to Perry Zheng, a former Amazon, Twitter, and Lyft engineer and founder of Cash Flow Portal. Perry shares how he leveraged his experience working at such successful companies to start his own business building software for real estate syndicators. Episode Highlights/Topics: Cash Flow Portal: Helps […]2022-01-2623 min
Product StoriesHow Anthony Joiner validated his SaaS idea and won $120k at a startup competitionSummary In this episode of Product Stories, Victor Purolnik talks to Anthony Joiner, author, coach, entrepreneur, and founder of Blooksy, a Web-based book writing and publishing platform. He explains how he validated his SaaS idea and won $120k in a startup competition. Anthony shares how he came up with the idea, pre-sold the product, developed […]2022-01-1239 minProduct StoriesHow Anthony Joiner validated his SaaS idea and won $120k at a startup competitionSummary In this episode of Product Stories, Victor Purolnik talks to Anthony Joiner, author, coach, entrepreneur, and founder of Blooksy, a Web-based book writing and publishing platform. He explains how he validated his SaaS idea and won $120k in a startup competition. Anthony shares how he came up with the idea, pre-sold the product, developed […]2022-01-1239 min
Product StoriesImprove Onboarding, Activation and Retention with a better UX with Peter Loving from UserActiveSummary In this episode of Product Stories, Victor Purolnik talks to Peter Loving, Founder of UserActive, about ways to improve onboarding, increase activation and retention, and when to redesign flows, features, or your entire product. Episode Highlights/Topics: UserActive: UI/UX product design agency for software as a service (SaaS) Technical Side: Understanding frontend programming, development helps […]2021-12-2828 minProduct StoriesImprove Onboarding, Activation and Retention with a better UX with Peter Loving from UserActiveVideo Summary In this episode of Product Stories, Victor Purolnik talks to Peter Loving, Founder of UserActive, about ways to improve onboarding, increase activation and retention, and when redesign flows, features, or your entire product. Episode Highlights/Topics: UserActive: UI/UX product design agency for software as a service (SaaS) Technical Side: Understanding frontend programming, and how […]2021-12-2828 min
Product StoriesSecrets from 15 years of managing remote-first engineering teams with Hannes Kleist, from StanwoodSummary In this episode of Product Stories, Victor Purolnik talks to Hannes Kleist, Founder of Stanwood, a German-based but completely remote-first software house. Hannes shares some tips and tricks he uses for remote work, including how to brainstorm as well as align people and hold them accountable. Episode Highlights/Topics: Squads: 3 decentralized, autonomous teams organized […]2021-12-0846 minProduct StoriesSecrets from 15 years of managing remote-first engineering teams with Hannes Kleist, from StanwoodVideo Summary In this episode of Product Stories, Victor Purolnik talks to Hannes Kleist, Founder of Stanwood, a German-based but completely remote-first software house. Hannes shares some tips and tricks he uses for remote work, including how to brainstorm as well as align people and hold them accountable. Episode Highlights/Topics: Squads: 3 decentralized, autonomous teams […]2021-12-0846 min
Product StoriesThe journey of becoming a product manager and building software to improve your industry with Shruti BansalSummary In this episode of Product Stories, Victor Purolnik talks to Shruti Bansal, Principal Product Manager at Kpler. Shruti shares her journey of becoming a product manager to build software from scratch that improves commodity trading in the freight industry. Episode Highlights/Topics: Before/After Kpler: From end user building small internal tools to product manager Data […]2021-11-1025 minProduct StoriesThe journey of becoming a product manager and building software to improve your industry with Shruti BansalSummary In this episode of Product Stories, Victor Purolnik talks to Shruti Bansal, Principal Product Manager at Kpler. Shruti shares her journey of becoming a product manager to build software from scratch that improves commodity trading in the freight industry. Episode Highlights/Topics: Before/After Kpler: From end user building small internal tools to product manager Data […]2021-11-1025 min
Product StoriesHow a strong product vision improves both your product and marketing efforts with Aggelos Mouzakitis from Growth SandwichSummary In this episode of Product Stories, Victor Purolnik talks to Aggelos Mouzakitis, Growth Product Manager and Customer Researcher at Growth Sandwich, about how a SaaS company’s growth problems – whether it’s customer acquisition, conversion, or retention – might be coming from a weak product vision. How can you improve it to impact your product […]2021-10-1300 minProduct StoriesHow a strong product vision improves both your product and marketing efforts with Aggelos Mouzakitis from Growth SandwichVideo Summary In this episode of Product Stories, Victor Purolnik talks to Aggelos Mouzakitis, Growth Product Manager and Customer Researcher at Growth Sandwich, about how a SaaS company’s growth problems – whether it’s customer acquisition, conversion, or retention – might be coming from a weak product vision. How can you improve it to impact your […]2021-10-1300 min
Product StoriesFrom funding to exit – pivots, flexible engineering, and B2C marketing with Idan Yalovich from ZestSummary In this episode of Podcast Stories, Victor Purolnik talks to Idan Yalovich, co-founder of Zest.is, an information enablement tool. Idan shares lessons learned and strategies used to take his company from funding to exit and pivoting from flexible engineering and B2C marketing. Episode Highlights/Topics: What is Zest? Search engine tool to find info all […]2021-09-1500 minProduct StoriesFrom funding to exit – pivots, flexible engineering, and B2C marketing with Idan Yalovich from ZestVideo Summary In this episode of Podcast Stories, Victor Purolnik talks to Idan Yalovich, co-founder of Zest.is, an information enablement tool. Idan shares lessons learned and strategies used to take his company from funding to exit and pivoting from flexible engineering and B2C marketing. Episode Highlights/Topics: What is Zest? Search engine tool to find info […]2021-09-1500 min
Product StoriesHow good design drives sales, saves on development, and increases life-time value with Lukas Klement and Laure JoumierSummary What if there was one thing that will help align your developers, save time and money on engineering, and increase customer satisfaction? It’s real, and it’s called good design. Learn how to use the secret weapon of bootstrapped SaaS founders Lukas Klement and Laure Joumier in today’s episode of Product Stories! Episode Victor: [00:04] […]2021-08-2529 minProduct StoriesHow good design drives sales, saves on development, and increases life-time value with Lukas Klement and Laure JoumierVideo Summary What if there was one thing that would help align your developers, save time and money on engineering, and increase customer satisfaction? It’s real, and it’s called good design. Learn how to use the secret weapon of bootstrapped SaaS founders Lukas Klement and Laure Joumier in today’s episode of Product Stories! Episode Victor: […]2021-08-2529 min
Product StoriesBuild better products faster by learning the basics of product management with Enzo Avigo from JunedotsoSummary If you want to know how to build better software products faster and haven’t learned product management or hired a product manager yet, this episode with Enzo Avigo is for you. We debunk some myths and give you an overview of how product management increases the speed and accuracy of the solutions you develop, […]2021-08-1144 minProduct StoriesBuild better products faster by learning the basics of product management with Enzo Avigo from JunedotsoSummary If you want to know how to build better software products faster and haven’t learned product management or hired a product manager yet, this episode with Enzo Avigo is for you. We debunk some myths and give you an overview of how product management increases the speed and accuracy of the solutions you develop, […]2021-08-1144 min
Product StoriesHow to validate and bring SaaS ideas to $1k MRR with Shane WhiteSummary How can you validate a SaaS quickly? What’s a good approach to find new SaaS ideas in various niches? Why do some people think too much about SaaS when trying to build a SaaS? Shane White is a developer who runs an entire portfolio of businesses with various cofounders and walks us through his […]2021-07-2122 minProduct StoriesHow to validate and bring SaaS ideas to $1k MRR with Shane WhiteSummary How can you validate a SaaS quickly? What’s a good approach to find new SaaS ideas in various niches? Why do some people think too much about SaaS when trying to build a SaaS? Shane White is a developer who runs an entire portfolio of businesses with various cofounders and walks us through his […]2021-07-2122 min
Product StoriesImprove the user experience and optimize conversions using UX testing with Quinn Zeda from Conversion CrimesSummary What’s a definitive way to really test your product or landing page hypothesis, see if users understand your value proposition and actually get your onboarding flow? UX testing sounds complicated, but it can be super simple yet very effective. In this episode, Quinn Zeda from Conversion Crimes speaks about why, when, and how to […]2021-07-0726 minProduct StoriesImprove the user experience and optimize conversions using UX testing with Quinn Zeda from Conversion CrimesVideo Summary What’s a definitive way to really test your product or landing page hypothesis, see if users understand your value proposition and actually get your onboarding flow? UX testing sounds complicated, but it can be super simple yet very effective. In this episode, Quinn Zeda from Conversion Crimes speaks about why, when, and how […]2021-07-0726 min
Product StoriesHow product-led growth enables you to build a better product and onboard people faster with less support overheadSummary How can your product drive growth, adoption, and market itself? That’s the idea behind product-led growth. Esben Friis-Jensen from San Francisco-based Userflow explains what it means, how it works, and how user onboarding plays a large part in it. Ready to grow your SaaS? Episode Victor [00:12] Welcome to Product Stories. We explore how […]2021-06-2925 minProduct StoriesHow product-led growth enables you to build a better product and onboard people faster with less support overheadVideo Summary How can your product drive growth, adoption, and market itself? That’s the idea behind product-led growth. Esben Friis-Jensen from San Francisco-based Userflow explains what it means, how it works, and how user onboarding plays a large part in it. Ready to grow your SaaS? Episode Victor [00:12] Welcome to Product Stories. We explore […]2021-06-2925 min
Product StoriesThe challenges and benefits of building an entire startup team in Eastern Europe with Nick Jordan from ContentDistributionSummary Have you ever wondered what running an entire team in Eastern Europe is like? Nick Jordan from ContentDistribution is running a 25 people team in Serbia and he is speaking about cultural differences, English fluency, and other things that are good to know when considering hiring in Eastern Europe. Episode Victor [00:29] Welcome to […]2021-06-1425 min
Product StoriesHow to scale fast by building the right solutions with Customer Journey Mapping with Jochem van der Veer from TheyDoSummary If you’re trying to better understand your customers, better align your internal team and build better products that sell, understand customer journey mapping. Jochem Van der Veer from TheyDo explains how to create and use customer journey maps in the right way. TheyDo is a modern Customer Journey Management Platform that centralizes your journeys […]2021-05-3133 min
Product StoriesHow to turn an internal software tool into a SaaS with $100k MRR with Amar Ghose from ZenMaidSummary If you’re an industry expert wondering how to build a successful SaaS within your niche – get inspired by Amar Ghose who is a non-technical founder sharing the strategies he used to bootstrap a remote-first SaaS with over $100k MRR. Let’s dive in! Episode Victor [00:10] Welcome to Product Stories where we explore how […]2021-05-1434 min
Product StoriesHow to massively scale a SaaS using partnerships and integrations with David Henzel from MaxCDNSummary Partnerships and integrations can be the most powerful acquisition channel for any business. David Henzel, who exited MaxCDN a few years ago and today runs a portfolio of various businesses. The fast growth of his businesses has always relied heavily on partnerships and integrations – and today he’s sharing his strategies with us. Episode […]2021-04-2925 min
Product StoriesThrowing spaghetti at the wall: building quick 6-week prototypes to find a product that sticks with Robin Warren from Corrello & Blue Cat ReportsSummary How to validate SaaS ideas without access to any specific market? By iterating fast and finding an audience through first prototypes. Robin Warren is running a successful suite of Trello integrations for teams and shares his story of gaining early traction without having an audience or market insights. Episode Victor 00:04 Welcome to Product […]2021-04-1641 min
Product StoriesFrom prototype over MVP to scalable software – the right developers for every stage with Upile Chasowa from WorkClubSummary Learn from an experienced startup CTO how to build, validate, and iterate software products FAST. Whether avoiding premature scaling, creating value as soon as possible, and then using the right tools to build scalable software at the right time – Upile Chasowa is sharing the step-by-step approach he used to validate his idea for […]2021-04-0239 min
Product StoriesThe dead-simple framework to estimate and plan anything within a startup with Anders Thue Pedersen from TimeBlockSummary Overwhelmed by constant communication, unsure how to keep people accountable, and how to plan todos even just for the coming week let alone several months? Anders Thue Pedersen shares with us his very simple TimeBlock methodology that teams use to plan their work, keep themselves accountable and avoid constant coordination. Episode Victor [00:02] Welcome […]2021-03-2230 min
Product StoriesStarting a SaaS company within an agency and scaling it to millions in ARR – with Kyle Racki from ProposifySummary Listen to how Kyle Racki and his co-founders have built a 100-person SaaS business from within an agency. Find out how they come up with the product, validated it, and how they separated resources from ongoing client projects. Learn how he’s managing a 50-person product team, and why they have just completely removed roadmaps […]2021-03-0537 min
Product StoriesHow Salesflare built a CRM to compete against the big brands – with Jeroen Corthout from SalesflareSummary Learn how Salesflare is taking on big competitors with a limited development budget, smart prioritization, and a strong core product team. Also, learn more about the Google vetting process they had to undertake to have access to people’s emails. Let’s get into it! Episode Victor: Welcome to Product Stories where we explore how founders […]2021-03-0437 min
Product StoriesHow to acquire a SaaS to boost your existing business – with Craig Hewitt from CastosSummary How has Craig vetted and acquired a SaaS company as a non-technical founder? How has he embedded it within his existing productized service business? And what is the ShapeUp development methodology which he uses within his remote team? Find out on today’s show! Listen to the episode or read the transcript below. Episode Victor […]2021-03-0418 min